Welcome to the Flexo-Graphics Label Buying Group. Flexo-Graphics has been serving the battery industry for the past 30 years.

Are you looking for a battery label construction that has been tested and passed the world’s largest battery manufacturer’s tests?

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Want to learn more about battery labels? Check out our recent blogs on the industry.

How to Read the Date Codes on Your Batteries

Many battery manufacturers and installers use a date code system to help establish warranty dates. You will often see a label on the top of your car battery that has a date code systems similar to the one shown below. The dates typically represent the month and year in which the battery was installed into your car.

The photo below shows a battery that was installed in April of 2015. Your warranty will be dependent on service range of your battery. This is typically 24, 36, or 48 months. See your battery installer for more details.

Four Practices That Help Battery Retailers Boost Revenue

custom-battery-labels-retailIf you enjoy dark humor, you may have run across an old saying from the mortuary industry: “A coffin seller never lacks business.” In a less comedic way, the same rationale can be applied to other products that are similarly indispensable to our modern way of life, such as batteries.

However, as essential as batteries may be, they generally don’t “sell themselves”. Rather, battery retailers must take strategic sales and marketing measures that position the product to sell well and help the businesses reach revenue targets — and hopefully surpass them.

When it comes to selling and marketing batteries, there are several business practices that can help battery retailers achieve success. In this blog entry, we take a look at four of the most applicable of these practices for battery retailers that do business in the U.S. and beyond.

  1. Serving Local Business

Because a municipality is proud of its homegrown, economic success, the place is naturally fond of businesses that quantify that success — a perspective that helps establish a local market for businesses that are firmly headquartered in the locale. Informing customers that they are buying local can only be accomplished with proper labeling.

For battery retailers that sell products outside of a local zone, local sales may comprise a slim slice of the revenue pie chart, but selling locally often requires a lower marketing investment than selling batteries in remote places. If its local market has a positive impression of a battery retailer, selling batteries in the area helps create a smooth avenue for generating revenue.

  1. Leveraging Local Marketing Trends

Selling batteries locally becomes even easier when the manufacturer takes advantage of local marketing trends. For example, for a battery retailer that’s located in a seaside region, where traveling in marine vessels is a common way of life, it would only make sense for a battery retailer to invest in locally marketing batteries that are designed for various water vehicles.

Other local marketing trends that you leveraged to sell more products include: seasonal needs, such as using snowblowing equipment; annual festivities, such as music concerts held in areas that utility lines don’t reach and thus need battery power; and predictable weather that spurs an uptick in using battery-powered devices, such as tropical storms that cause power outages.

  1. Developing a Distinguished Brand

Would you rather buy a product from a company that designed it or from a vendor that simply sells it? When it comes to brand trust and the perception of quality control, many businesses and consumers prefer to buy straight from the supplier instead of an entity that vends. For retailers, the best way to fully capitalize on these factors is developing a distinguished brand.

Distinguishing a brand obviously takes time, money, and marketing insight, but the investment in separating a brand from its competitors can do more than stimulate revenue locally; it can also serve as a springboard for distinguishing the brand across a larger region, as long as the product’s unique value propositions (UVPs) extend beyond the local market to other markets.

  1. Using a Product Label Specialist

Because batteries are typically marketed as need-based products, the main emphasis of battery labels is to provide information about batteries that helps capture the sale, particularly: battery type, creation and expiration dates, and any application for which the battery is designed.

With that said, it’s still important to create packaging whose aesthetic elements make the product stand out on store shelves and the product pages of online stores. An experienced label provider such as Flexo-Graphics can help you kill two birds with one stone: Using packaging that has essential information, and presenting the information in an aesthetically appealing way.

Who We Are
Flexo-Graphics is a customer focused provider of product branding and identification solutions, with over 30 years of experience serving battery retailers, beverage makers, automotive companies, industrial outfits, and everything in-between. To inquire about our specialized services, please call us today at (262) 790-2740, or use the contact form on website.

Battery Dater Labels: Use, Benefits, and Choosing the Right Kind

Click Here to Learn How to Read Battery Label Dates

battery-date-labelBattery Labels

From vehicle batteries, to batteries for handheld products, to uninterruptible power supply (UPS) batteries that can power a facility during a power outage, there are several types of batteries that are used in different capacities. Although batteries can be quite different in terms of their use, how much energy they supply, and how long they supply it, they all have something in common: They deliver electrical current to support the operation of devices and equipment that rely on constant or occasional battery power.

Why Do Batteries Have Punch Out Dates?

Because batteries play a crucial role in supplying power, end users need to know the expected lifespan of the batteries they install. One way a battery’s lifespan can be indicated is through the use of battery dater labels that feature “punch out dates”.

For example, battery dater labels for vehicle batteries commonly feature a series of punch out options that are used to indicate the year a battery was manufactured, and another series of punch out options that indicate the month the battery’s lifespan begins within the year the product was manufactured. When batteries come with a limited warranty, the warranty period will last for the duration of the product’s lifespan, or at least a part of it.

So, one reason batteries have punch out dates is to help battery users keep track of the warranty period. Other reasons include: helping buyers avoid batteries that were produced many months ago and have a shorter than expected lifespan, helping sellers avoid selling partially drained batteries, and helping sellers ensure that batteries returned on warranty claims are indeed the batteries they sold.

Considerations for Battery Dater Labels

When it comes to where they are used, battery dater labels are like batteries themselves: To offer the highest level of performance, they must be designed based on the final application of batteries. For example, a vehicle battery dater label could benefit from having a synthetic, smooth, non-fibrous composition that makes it easy to wipe away engine grime, and label adhesive that’s formulated to perform well under the heat the motor produces.

Moreover, a battery dater label shouldn’t be designed as one-size-fits-all solution. Rather, it should be created with a specific type of battery and battery application guiding the design process. This is how we produce battery dater labels at Flexo-Graphics. After carefully examining your needs, the needs of your products, and the needs of your customers, we supply best in class labels that perfectly suit your requirements.

Contact Us Today for a Free Consultation
We have over 30 years of experience in producing battery dater labels that can be used for a variety of battery makes and models. Combined with our technical expertise in product labeling, this makes us one of the best sources for receiving dynamic battery dater labels that look great on your product and deliver the highest functionality.

We know your batteries play a crucial role in delivering power, and that your customers naturally need to know how long they can depend on your products, as well as when to pursue warranty claims, if such situations arise. To get started on selecting the best dater labels for your batteries, please call us today at (262) 790-2740, or use the contact form on our website.