Welcome to the Flexo-Graphics Label Buying Group. Flexo-Graphics has been serving the battery industry for the past 30 years.

Are you looking for a battery label construction that has been tested and passed the world’s largest battery manufacturer’s tests?

Are you looking for high quality graphics?

Are you looking for a great price point for your custom labels? 

Sign up below to receive email notifications on when Tops, Fronts, Daters, Poison Danger, and hazmat labels will be on press, and join in on the savings. Get your custom labels with the buying power of an entire group.

Contact the Battery Label Buying Group

Want to learn more about battery labels? Check out our recent blogs on the industry.

Four Practices That Help Battery Retailers Boost Revenue

custom-battery-labels-retailIf you enjoy dark humor, you may have run across an old saying from the mortuary industry: “A coffin seller never lacks business.” In a less comedic way, the same rationale can be applied to other products that are similarly indispensable to our modern way of life, such as batteries.

However, as essential as batteries may be, they generally don’t “sell themselves”. Rather, battery retailers must take strategic sales and marketing measures that position the product to sell well and help the businesses reach revenue targets — and hopefully surpass them.

When it comes to selling and marketing batteries, there are several business practices that can help battery retailers achieve success. In this blog entry, we take a look at four of the most applicable of these practices for battery retailers that do business in the U.S. and beyond.

  1. Serving Local Business

Because a municipality is proud of its homegrown, economic success, the place is naturally fond of businesses that quantify that success — a perspective that helps establish a local market for businesses that are firmly headquartered in the locale. Informing customers that they are buying local can only be accomplished with proper labeling.

For battery retailers that sell products outside of a local zone, local sales may comprise a slim slice of the revenue pie chart, but selling locally often requires a lower marketing investment than selling batteries in remote places. If its local market has a positive impression of a battery retailer, selling batteries in the area helps create a smooth avenue for generating revenue.

  1. Leveraging Local Marketing Trends

Selling batteries locally becomes even easier when the manufacturer takes advantage of local marketing trends. For example, for a battery retailer that’s located in a seaside region, where traveling in marine vessels is a common way of life, it would only make sense for a battery retailer to invest in locally marketing batteries that are designed for various water vehicles.

Other local marketing trends that you leveraged to sell more products include: seasonal needs, such as using snowblowing equipment; annual festivities, such as music concerts held in areas that utility lines don’t reach and thus need battery power; and predictable weather that spurs an uptick in using battery-powered devices, such as tropical storms that cause power outages.

  1. Developing a Distinguished Brand

Would you rather buy a product from a company that designed it or from a vendor that simply sells it? When it comes to brand trust and the perception of quality control, many businesses and consumers prefer to buy straight from the supplier instead of an entity that vends. For retailers, the best way to fully capitalize on these factors is developing a distinguished brand.

Distinguishing a brand obviously takes time, money, and marketing insight, but the investment in separating a brand from its competitors can do more than stimulate revenue locally; it can also serve as a springboard for distinguishing the brand across a larger region, as long as the product’s unique value propositions (UVPs) extend beyond the local market to other markets.

  1. Using a Product Label Specialist

Because batteries are typically marketed as need-based products, the main emphasis of battery labels is to provide information about batteries that helps capture the sale, particularly: battery type, creation and expiration dates, and any application for which the battery is designed.

With that said, it’s still important to create packaging whose aesthetic elements make the product stand out on store shelves and the product pages of online stores. An experienced label provider such as Flexo-Graphics can help you kill two birds with one stone: Using packaging that has essential information, and presenting the information in an aesthetically appealing way.

Who We Are
Flexo-Graphics is a customer focused provider of product branding and identification solutions, with over 30 years of experience serving battery retailers, beverage makers, automotive companies, industrial outfits, and everything in-between. To inquire about our specialized services, please call us today at (262) 790-2740, or use the contact form on website.

How a Battery Retailer used Flexo-Graphics Digital Center

REMY BannerProblem:
In 2015, a long standing, reputable battery retailer began a branding change.  Working with a marketing agency, REMY Battery created a fresh new look to their store front, website, collateral, and mobile fleet.  They also wanted to extend this new branding to their battery products. The challenge was they wanted the labels on the battery to match the vertical market that the battery was intended for, but given the competitive nature of the battery industry, they needed to maintain current label costs in order to stay competitive.

Solution: Having a relationship with Flexo-Graphics, REMY Battery wanted to roll out the new brand look to their battery front and top labels. Their agency created artwork that was full color graphics designed to be a visual tool to match the battery to the vertical market it was intended for.  Flexo-Graphics then used their state of the art digital center to create press runs to combine the skus in the most efficient way possible to save costs and eliminate potential obsolescence. Furthermore, the digital center allowed REMY Battery to roll out brand new full color/ full graphics fronts and tops without traditional plate and set up fees. The labels were still printed on industry tested battery performance label materials, and prepped for future thermal date coding by the retailer.

Results: In just 6 days from the moment the art was digitally approved, the 13 new sku’s were printed, diecut and delivered to REMY Battery in time for the traditional fall rush for battery sales. The labels perfectly represented the vertical market with their full color graphics, and matched the newly branded collateral, signage, and vehicles.

Action:
Are you looking for high performing battery labels that represent your product and service? Maybe we can help? Contact Flexo-Graphics at 262-790-2740 to ask more.  Printing over 10,00,000 battery labels per year, gives us an edge on understanding the battery label market. You can also learn more information on battery labels here. http://flexographics.wpengine.com/news/custom-battery-labels/