Nutraceutical Marketing – Why the Label Matters Most

Nutraceutical marketing is a broad term including dietary supplements, food additives, and other nutrient enriched products offering health benefits to the user. The benefits could be a specific vitamin or supplement the individual might be missing from their diet. Over the years, this market has exploded as more individuals seek alternative options over the expensive cost of medical care. This interest also increases the competitiveness of product manufacturers in the nutraceutical industry.

Effective labeling is one way to boost product presence in nutraceutical marketing. The more your product stands out, the better the chance of gaining new and repeat customers. It is so easy for an item to get lost among the competition on the shelf. While you cannot always control where an item is placed, measures can be taken to ensure noticeability. Two important trends continue to take place in this industry:

1. A large part of the population is rapidly aging.
2. People are becoming increasingly health conscious.

New products are constantly pouring into the market to meet this ever-growing demand. Take a second to look at the health bar choices in a grocery store and then magnify the overwhelming degree of choices. Regardless of the product type, competition is guaranteed!

Staying Ahead of the Curve

Whether you are new to nutraceutical marketing or a seasoned veteran, several approaches can be taken to boost consumer appeal including simple labeling changes. One of the first steps to successful labeling and marketing is becoming familiar with your target market. Take time to evaluate where a product falls within the industry and where it is going. This will help in developing a marketing campaign including logos, product slogans, packing, and labeling combination capable of getting merchandise noticed.

Next, steps must be taken to build up your brand including the right pairing of elements to get it noticed among the many choices on the consumer shelf. The truth is a customers first impression will most likely come from one of four inspirations:

• Store Shelf
• Online Store
• Advertising Campaign
• Referral (Friend, YouTube, Facebook, etc.)

While recognition may come from other locations as well, these are frequently common for learning about a new or existing product. A memorable logo and slogan work great for gaining attention. Incorporating this into a well-designed label will make it easier to attract customers online and in stores.

As the marketing cornerstone of any type of merchandise, the label must not only meet federal guidelines, but also provide a clear message to consumers. It needs to be professional, easy to understand, and designed to peak interest in your target marketing demographic. Consumers want products that have been created using sustainable methods, are environmentally friendly, and offer the healthiest option. A sale is more likely if this message is conveyed by grabbing the consumers attention with this information.

Our team at Flexo-Graphics would love to help you put together a label design to further promote your brand and gain the attention of consumers. If you are uncertain as to what materials and options are best or simply need someone to help put your product image to reality, contact us today!

Peel and Reveal Labels – Will They Work for Your Product?

A variety of label designs and methods may be used to tell your brand story when marketing products. Not every option will be the perfect fit, and some are better suited for specific types of products. Peel and reveal labels consist of multiple pages slightly fastened together by glue. They are a great way to provide additional information and are easy for the reader to use. All they need to do is peel off layers to read the included details.

Peel and reveal labels deliver a way to include any information the reader might want to know about your product. They also make it easier to include all regulatory information. These labels are beneficial for many items, but do not work for every type of merchandise. This article discusses a few ways to evaluate how this labeling option could potentially benefit your merchandise.

When Are Peel and Reveal Labels the Best Option?

This labeling choice is frequently used to display certain types of information such as nutritional details, other languages, or safety warnings. However, there are no limits as to the type of added information. One of the first considerations will be what details need to be placed on the product label. If it can fit on a different type with less space, then it might not be the best choice.

Peel and reveal labels may be used to catch customer attention with ease, as they allow the front portion to contain information to entice a purchase rather than mundane details. Nutritional or other types of data may be placed on the consecutive pages to ensure the customer notices your product. A catchy image or tagline can be placed on the front. If the item does not need to be aggressively marketed, then this might not be a concern. A good example might be a pharmaceutical item that is being sold directly to a pharmacy where the items contents are more important than a tagline.

Multiple pages also allow different images to be placed on part of the label. This is beneficial if you want to run a specific promotion, including coupons for other products or prize giveaways. For example, the front could advertise the product and a contest. The next page could then have the entry information and the next pages could contain all required data such as nutrition or warnings. Of course, sometimes less is more and if there is not enough to fill the space, this could be a not so cost-effective option.

Peel and reveal labels may be produced using a variety of technical solutions and materials. They are a versatile option that may be applied to cans, plastic containers, bottles, and other surfaces. If a promotion spans several types of packaged products, this choice could be best for keeping costs low and ensuring the labeling remains intact. While peel and reveal labels offer several benefits, they are not right for every product.

At Flexo-Graphics, we understand how important this decision is when marketing any product. We would love to hear about your specific labeling needs and to have the opportunity to help. Contact us today to learn more!

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Fall Wine Labels – Some Inspirational Ideas for the Latest Season

As the seasons change, so do the taste buds of wine connoisseurs across the globe. A catchy, festive label design can make your product more appealing than the competition. Fall is a time when the leaves change color, apples drop from the trees, and temperatures get surprisingly comfortable. Bonfires, festivals, and trick-or-treating all serve as events to try the latest seasonal wine. For consumers, a bottle of crafted wine with the perfect image of colorful leaves or other fall symbolism pairs great in these timeless moments.

Whatever event the individual is attending, the best fall wine labels will put your product above the rest on the shelf. The materials, inks, images, wording, and placement on these labels are imperative. Customizing labels for the upcoming season allows your company to appeal to the festive side of consumers. For example, having fall wine labels with images or wording focused on giving thanks can be great as Thanksgiving nears in the United States. However, this may not go over as well if your wine is sold in other countries.

A Few Ideas for Your Fall Campaign

Fall wine labels offer an opportunity to show the festive side of your brand and can be focused on a specific holiday or event of the season. Labels may also contain images associated with the season that are not particular to holidays such as a tree with different colored leaves or a squash. Use of fall colors are another great option. A good example would be using yellow, orange, white, brown, or other color combinations to create the feel of the season.

There are several great ideas for this type of marketing ranging from pumpkin carving labels or a fall tree with the words “thankful”. This time of the year provides the chance to become inventive and catch the eye of new and old customers. Here are a few more ideas for the festive fall season:

  • Funny Sayings for the Holidays
  • Different Colored Leaves for Wine Types
  • Using Squash or Pumpkin Images
  • Using Halloween or Thanksgiving Images
  • Words Such as “Giving Thanks”, “Thankful”, “Fall”, or “Boo”
  • Creating Festive Names for Seasonal Wines
  • Pairing Images with Seasonal Wine Flavor

While some customers buy wine because they are familiar with the brand or a specific type, some also buy the bottle to double as a decoration through the season or holiday. These items are often opened to celebrate the occasion and shared with guests. The change in seasons offers the chance to get creative with your brand and the Internet provides plenty of inspirational ideas.

Regardless of the design choices, a dependable professional can help make it a reality by recommending the right design combination of materials, images, and inks. Seasonal designs show consumers that your company is in the fall spirit and wants to be part of the fun. The team at Flexo-Graphics can help you determine what base materials, inks, colors, and finishes are best for promoting your brand through a crisp, cool fall wine label. Contact us today to learn more about how we can assist with staying ahead of the competition as the seasons change.

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Co-Packer Labels: Three Reasons Not to Cut Quality

The labeling industry offers a multitude of marketing choices, which can become extremely confusing. One common misconception is thinking that co-packing and private labeling are the same. However, services offered by labeling providers often vary. A co-packer or contract packer is a business offering manufacturing and/or packaging services necessary to sell one or more products. The co-packer in return earns a percentage of profits for the provided service.

This service allows a business to avoid the expensive investment of machinery and supplies needed to create labels for their products. The option is a typical solution for start-ups or small companies in several industries to cut initial costs. Food, beverage, cosmetics, and other industries are common to this labeling choice. Co-packing offers several benefits including the following:

  • Limited Startup Costs
  • Easier Overhead Management
  • Reduced Time-to-Market
  • Extra Industry Experience

Co-packers can purchase supplies in bulk and often have the necessary processing lines in place. Some also offer in-house research teams to assist with time and cost savings identification. When choosing to use co-packer labels, it is essential to not cut quality to save money. The following are three important reasons to keep quality in mind when considering a provider for co-packer labels.

Reason 1: Non-Compliance with Federal Regulations

Several products are subject to federal safety guidelines meaning that poor quality on any part could result in non-compliance. While your facilities may take absolute care in every detail of getting a product ready to reach consumers, the provider of co-packer labels might not be as particular in their processes. The first element of choosing a co-packer should be what steps they take to remain compliant with these guidelines.

Reason 2: Ineffective or Difficult to Read Labels

If the adhesive, base material, printing technique, inks, or finish quality is jeopardized, then the label may not be effective. For example, a poor adhesive or application technique will result in the label falling off during transition or when exposed to certain environmental conditions. When inks are not compatible with the base material or an inappropriate finish is used, the label may not be legible by the time it reaches the consumer. It is essential to take time to evaluate a co-packer to ensure quality materials and processes are used to create your labels.

Reason 3: Increased Packaging Costs

Low quality co-packer labels will increase the overall costs of marketing your product. This may result in requiring reprints after the labels do not perform as expected. Another result of this would be increased time-to-market for each product that must have to be recalled or labeled again. Time might also need to be spent to take on the process in house or to find a higher quality provider. By taking the time to understand your quality requirements, the risk of this result is less.

At Flexo-Graphics, we take pride in the quality of our services to customers and understand how important it is to your business. If you have been considering co-packer labels and are not certain if this is the right choice, we would love to speak with you about our services. Contact us today to learn more!

Using the Latest Craft Brewer Trends to Improve Product Appeal

As a craft brewer who is independently owned and takes pride in product quality, it is essential to be aware of the current or arising trends in this market. The wrong flavor choice or ingredients could affect the success of your growing business. Craft brewer trends change from year to year making it equally important to stay on top of consumer preferences. These trends make it easier to determine what customers want and to cater to their needs.

A large percentage of consumers are drinking more craft beers than they were a few years ago. Individuals making this choice typically have an age of 30 or below. This trend defines the target market making it easier to brand products to gain loyal customers. At the same time many consumers are drinking regular beer less. The following craft brewer trends are helpful in catering to your customers.

Trend 1: Desire for Locally Brewed, Sustainable Beer

Consumers are becoming more interested in how beer is produced including where it is brewed. However, this preference is more about what goes into making the final product. They want options made from fresh ingredients obtained locally while having a variety of available options. Local does not mean they only want to taste those crafted in their own back yard. Instead, they desire to try products from craft brewers in other areas of the world that use fresh, local ingredients.

Trend 2: Quality is More Important than Cost

Customers always look for a great taste, but the real driver is quality as well. For consumers, the premium image of this choice conveys increased quality. Many individuals feel like the choice is more special than regular beer. A few common words to describe craft brewer products are “flavorful” or “high quality”. In other words, cost is not the obstacle, but rather conveying the superiority and quality of your product.

Trend 3: Consumers Want Diverse Choices

Part of craft brewed beer is trying out the newest flavors or products. If you are a brewer, this means new options are essential to keeping your business thriving. For a lot of craft brewers, this might mean having seasonal flavors such as fall ale that is only sold for a limited time. Having these unique choices available for a limited time allows consumers to try new products while keeping your brand in focus.

Additional trends include sour or fruit flavored craft beers for a more diverse flavor selection. While canned products have been less common, they are also beginning to be in higher demand. The independent brewer craft seal developed by the Brewers Association is also a great idea. Craft brewer trends allow your company to adjust marketing tactics such as labeling and the brand to better suit consumers desires. Maybe you could include more fresh and local ingredients or should develop a new, limited time flavor.

Looking for the Right Label for your Bottle?

Flexo-Graphics offers many options to ensure your product’s label design gets noticed by potential customers. If these latest consumer preferences have sparked a new idea, contact our team to see how they can be incorporated into your labels and marketing campaign.

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Flexo-Graphics Client GEM Launching New Product

Sara Cullen, the Founder of GEM, used her passion for women’s health to launch a vitamin product specifically for women. This exciting new product is designed as a daily vitamin, but it is made with real food. It contains 13 whole foods, 15 vital essentials, and is packaged with elegance.

The product will formally launch September 24th and Flexo-Graphics was very proud to help.  Our digital center worked with some of the first round soft launch samples and mock-ups, and then assisted with the custom felt labels for the actual product launch.

We were happy to be part of such an exciting new product and we look forward to watching and helping Sara grow her passion.

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Are Your Nutraceutical Snack Labels Getting Noticed?

Nutraceuticals or dietary supplements encompass a large variety of products including snacks packed with specific nutrients or vitamins. At one time this industry focused more on supplement capsules such as garlic or beet root. Today, nutraceuticals include drinks, snacks and other items offering similar benefits. This dietary category is derived from whole foods with the purpose of augmenting one’s health.

More consumers are turning to these products to gain the nutrition they need to stay energized and improve health. Additionally, these snacks are becoming a consistent part of kid’s lunches or consumers daily routines. As this trend continues, it is essential to ensure the right information is conveyed by each label used to market your products. Consumers have become more health conscious and will view this information prior to making a purchase as well as after it has been brought home.

Using Labels to Gain Shelf Presence

The nutraceutical industry is a constantly growing, changing, and regulatory market. Since these items can be food or dietary supplements, the regulations for what information must be included are strict. Additionally, they are the focal point of your marketing campaign. Shelves in every type of store are now overcrowded with these products making it imperative to choose the right materials, inks, printing process, and more. Consumers gain loyalty to brands catering to their specific beliefs or morals.

Nutraceutical snack labels offer an effective way to interact with existing and potential customers. If they are a new customer, then this piece of information will need to draw them in by gaining trust. Product labels must contain certain details to meet regulations, but also should put your brand out there. Numerous solutions are available to create the perfect nutraceutical snack labels for products. The following are a few options:

  • Extended Content Labels – ECL’s provide a way to include vast amounts of content for one snack product. They may be fold pullouts, booklets, or peel and reseal. This option provides a great way to meet all regulation requirements while promoting your brand.
  • Near Field Communication Labels – NFC’s allow consumers to read more about a product by bringing a compatible device next to the label. This makes it easy to share additional information without increasing costs.
  • Shrink Sleeves – Sleeves cover the entire product thus offering increased security and tamper-evident qualities. They provide increased branding space along with moisture protection.

Nutraceutical snack labels must have the right qualities to not only protect the product, but also peak consumer interest. An experienced label provider will know what processes and materials are best to showcase your brand. They offer custom solutions for optimal brand promotion. Customers frequently choose these snacks based on packaging. Labels need to be visually stunning to initially grab attention and then convey specifically offered benefits.

By conveying this information in a way that meets the needs of consumers, there is a better chance of gaining brand awareness and loyalty. A clean, white label might be best for one product while another is better suited with a shrink sleeve or ECL. Call Flexo-Graphics today to learn how we can help you achieve eye-catching, informative nutraceutical snack label designs.

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Everything about Wine Marketing is Personal

As the baby boomers are exiting the wine market, wine producers are evaluating their target demographics and making determinations on how to reach new consumers. Generation X is an emerging market with means, while millennials are interested but don’t truly have the deep pockets yet to make wine tasting a hobby. Successful wine producers face the challenge of balancing their marketing approach hoping to create a unique product to appeal to both markets. This may seem like a difficult problem, but one thing is for sure. If you are marketing wine, you can’t go wrong going personal.

How Can Wine Labels Offer Personalization?

As a manufacturer, how can your wine product become personally appealing to a consumer when they haven’t even tasted it? Something as simple as a variable label will do just that. Every label has the opportunity to say something different to the customer. Since all customers are not the same, why would you use the same label? Shape, color, material, design, edition, and special offers are just a few ways you can vary your wine label so that it has a broader appeal. How many wine purchasers have ever said, I have no idea how it tastes, but I really liked the label? Too many! Wine labels really matter in selection, so taking the time to create variable labels to reach a larger appeal will drive sales. Creating a label that someone likes and speaks to them personally will make the sale.

Variable Labels for Wine Bottles

We know that variable wine labels are a great way to expand product appeal, but you may be wondering what options there are for wine. Fortunately, when it comes to design the sky is the limit, but below we offer a few great ideas of how variable wine labels can work for you:

  • Seasonal Selections
  • Unique Celebrations
  • Rare and Exclusive Editions
  • Personal Demographic Market Testing
  • Bright Colors
  • Event Wines: Superbowl Wine? Why Not??

Considering Variable Wine Labels?

If you’ve never attempted a variable label before, we can help! We’ve worked with many clients in creating quality wine labels that exceed their expectations. It’s easy to get started — just call us today at (262) 790-2740, or fill out our simple wine label contact form to reach one of our wine label experts.

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Need Personalization of Marketing? – Variable Labels to the Rescue

We’ve all gotten that “personal” marketing email in our inbox. We’ve undoubtedly filled out a form somewhere, or our email has made it on to some marketing list and now we get bombarded with emails that appear to be made especially for us. And why do marketers do this? Because it works. People respond better when you call them by name. The personalization of marketing whether real or perceived, does actually work. As humans we want to be set apart. We want to feel distinguished in some way and when we see our name on a key chain or a coke bottle, we feel more inclined to buy.

How Variable Labels Offer Personalization

As a manufacturer, how can you tap into this personalization? Something as simple as a variable label will do the trick. As a professional label manufacturer, we are not suggesting that a name campaign like Coke launched is the best way to personalize your product. We are suggesting however that not every label speaks to every consumer. There are other ways to personalize a product. Color, shape, design, slogan, and special offer are just a few ways you can vary your label so that it has a broader appeal. Many manufacturers recognize that their customers have different tastes, so they develop different flavors to appeal to a wider audience. Well the same is true of the label. Label appeal is driven by all the visual factors previously mentioned and varying the message will reach a larger consumer base as well. When a product label speaks to a customer personally, you have just made the sale.

Variable Label Uses

We know that variable labels are a great way to expand product appeal, but you may be wondering how you can put this into action with your product.  Below are a few great ideas of how variable labels can work with numerous products:

  • Seasonal Promotions
  • Discounts or Special Offers
  • Introducing New Flavors
  • Highlighting a New Feature
  • Creating a Limited Edition
  • Market Testing a New Demographic
  • Product Personalization

Looking for a Variable Label?

If you’ve never attempted a variable label before, we can help! We’ve worked with many clients in creating quality variable labels to meet or exceed the standards you have set for your product. It’s easy to get started — just call us today at (262) 790-2740, or fill out our simple contact form and one of our label experts will get the ball rolling.

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UL Labels: How Can Buying Bulk Save you Money?

If you’ve ever shopped at Costco you probably have experienced the benefit of buying in bulk. You don’t have to be a large family to recognize savings from warehouse purchases, because if you use a product regularly buying in bulk just makes sense. Manufacturers know this. They also know that if they offer enough of a product at a discounted price, the consumer will recognize the value and make a large quantity purchase where they might have otherwise only bought one off the shelf. In this situation both the manufacturer and the consumer win. The consumer gets the product they want at a cheaper price saving them money, and the manufacturer gets to move more product than normal to in order to meet the bulk demand. If this makes sense for both the manufacturer and the customer, why don’t manufacturers consider this when they find themselves as consumers in the market? UL Labels are a perfect example of a product that every UL certified company needs and should be buying in bulk.

Pros of Buying Online in Bulk

Buying in bulk definitely saves money and buying online saves time. These two combined are a winning solution for manufacturers. Below we look as just a few benefits of buying UL labels online and in bulk:

  • Cheaper pricing
  • Shelf life concerns are minimal
  • Readily available from reliable suppliers
  • Fewer reorders when buying in bulk
  • Fast ordering process
  • Helps with budgeting

Not UL Certified?

If your company is not currently participating in UL certification, it’s certainly worth your time to investigate! Meeting UL standards may seem like a lot of work, but the UL label is on over 22 billion products throughout the world. It’s time to get ahead of your competition. If the UL certification mark is a new standard your company wants to achieve, visit the UL Standards FAQ Page to review some of the steps and requirements that are necessary to qualify for the UL label.

Looking for Bulk UL Labels?

If your company already has UL certification and you are looking for someone to supply your UL labels, we can help! As an authorized UL label supplier, we have a variety of solutions for any unique label applications you may need. To learn how we can use our special expertise to make sure you are getting the proper UL label, please call us today at (262) 790-2740, or feel free to fill out our contact form.

Coming Soon!

Flexo- Graphics will offer blank UL labels in bulk with easy online order soon. For now call 262-790-2740

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What is a UL Sticker?

If you’ve ever manufactured and sold anything in the United States, you know how important it is to produce a quality product or part. Many manufacturers invest significant time and money into rigorous testing of their products. They do this for several reasons, such as ensuring a product is of high quality and meets or exceeds technical or safety standards. But one of the main reasons manufacturers put their product through the wringer is to qualify to receive the coveted UL sticker. What is a UL sticker? A UL sticker is a small sticker with the initials UL that indicates to manufactures and consumers that your product is of superior quality because it has met the testing standards set by the UL. It is a certification mark that carries enough weight to encourage consumers to buy with confidence.

What is the UL?

The UL is short for the Underwriters Laboratories. The company started out in 1894 as the Underwriters’ Electric Bureau laboratory and was founded near Chicago Illinois by a Boston engineer who had come to the Chicago World’s Fair to investigate the World Fair’s Palace of Electricity. Seeing the need for proper testing and standardization in electricity, he developed equipment and testing methods to uncover potential hazards. The business developed and expanded into many other sectors. Eventually it became the Underwriters Laboratories. Today the UL is a global giant with its central office in Northbrook Illinois, and offices in over 46 other countries.

What does the UL do?

The UL helps companies in so many facets. From pointing out safety issues to confirming compliance the UL can ensure your company is not just producing a top quality product, but doing it in a way that is both safe for workers and the environment.  A few of the many services offered by UL include: facility inspection, company advisory services, employee education and training, proven testing, auditing and analytics, software solutions, as well as marketing claim verification.

UL Standards

The UL label is on over 22 billion products throughout the world. This does not water down the achievement however, since there are numerous requirements that must be met for a company to be able to proudly display the UL label on their product or part. If the UL certification mark is a new standard your company wants to achieve, visit the UL Standards FAQ Page to review some of the steps and requirements that are necessary to qualify for the UL label.

Looking for a UL Sticker Supplier?

If your company already has UL certification and you are looking for someone to supply your UL stickers, we can help! As an authorized UL sticker supplier, we offer a variety of solutions for any unique label applications you may need. To learn how we can use our special expertise to create the best label for your product, please call us today at (262) 790-2740, or feel free to fill out our contact form.

Sample Packs Help Nutraceutical Companies Sell More


sample-packs-nutraceuticalsFor companies that sell nutraceutical supplements, motivating prospective customers to invest in the products can be challenging. Due in part to the voluminous amounts of information that are available online about prescription medications, health supplements, and their potential side effects, many would-be customers are hesitant to take nutraceuticals for fear of a bad reaction.

How can this perception be addressed? One way to do it is by offering free sample packs of nutraceuticals that you’re marketing to customers who would be first-time users. Samples packs can be offered on your website, handed out by retailers, or an easy give-away at a trade show.

The Benefits of Sample Packs
Nutraceuticals aren’t just nutrition products, nor are they pharmaceuticals. They are a nutritional product that is “ isolated or purified from foods [and] generally sold in medicinal forms not usually associated with food [and] demonstrated to have a physiological benefit or provide protection against chronic disease”. They are available without a physician’s prescription, which adds a sense of intrigue to the products and a quandary over how one will respond to them.

Both issues can be addressed through the provision of free packs of nutraceutical products for consumers to sample before they make a purchasing decision. Below are five strategies that you can use to motivate people try your sample packs of nutraceuticals and increase the chance that they will invest in a retail supply of the product to use in their health regimen.

  1. Advertise the Sample as Free

Offering a product for free gets people’s attention. The only thing they must consider is whether the supplement delivers the promised effect. Because biochemistry differs from person to person, don’t expect all recipients to order the product after they sample it. Some customers may find your product to be an excellent health aid, while others may not take it as recommended, or would probably rather eat a heaping plate of their grandmother’ mint pecan jello rather than swallow another dose.

  1. Use Results to Tell the Story

Most well-researched nutraceuticals are surrounded by information that communicates their health benefits using scientific information, anecdotal reports, studies, etc. However, just as reading about driving a car is no comparison to driving the vehicle, reading about a nutraceutical product and actually using it can be daylight and dark in terms of using the product. If the product produces an appreciated effect, you can expect the sample to be a catalyst for sales.

  1. State No Prescription Necessary

When it comes to distribution and consumption of sample packs of nutraceuticals, users don’t need to worry about illegally taking scheduled drugs that are difficult to get prescribed. There is no pill counting at the doctor’s office, and there usually isn’t a doctor’s visit in the first place. In other words, the barrier to taking the product is low to begin with. The perception of most audience members is that taking remedy is that it will be gentle but have a positive effect.

  1. Leverage Marketing Resources

There are several marketing resources you can use to reach to reach the general target audience or specific segments of it, such as email marketing campaigns, direct mail, and search engine optimization (SEO) to guide refined web traffic to your business website, where samples of your nutraceutical product can be ordered for free. If you need help leveraging these opportunities, contact an online marketing company that works with companies like yours.

  1. Use Appealing Product Packaging

Another way to promote sample packs of nutraceuticals is to advertise them in a display near the pharmacies of grocery stores and near the customer counter at pharmacies proper. In addition to developing product packaging that makes the product appealing, you can also attach a coupon to the packaging that lets people acquire the sample for free by removing the coupon and redeeming it at a point of purchase (POP) in a pharmacy, or points of purchase att registers.

How Flexo-Graphics Can Assist
We can’t guarantee that you will meet your goal of giving away a certain number of free samples, but we can support your effort by providing attractive packaging that communicates the colors and spirit of your company. To learn how we can use our packaging expertise to help you distribute sample packs of nutraceuticals products, call us today at (262) 790-2740, or use our contact form.

Pressure Sensitive Adhesives: Selecting the Right Pressure Sensitive Label

pressure-sensitive-adhesivesPressure sensitive adhesives are common on just about every product these days. The adhesive you choose for these items determines how well they stay on the merchandise as well as their permanence. Pressure sensitive adhesives bond to the packaging as force is applied to the adhesive. They are an exceptional choice for contoured containers or those made with flexible materials such as plastic bottles. The adhesives do not require solvent, heat, or a chemical reaction to bond to the surface and are an excellent choice for consumer products such as:

  • Food & Beverage
  • Household Chemicals
  • Durable and Industrial Products
  • Automotive
  • Wine & Spirits

Pressure sensitive adhesives consist of a sticky substance, which adheres to the surface upon applying a small amount of force. This makes them a lower cost option that is simple to use on consumer products or other items. However, pressure sensitive adhesives are also derived from various types of materials, so it is important to pick the right one. Substrate type, adhesives, and enhancement features all play a role in effectiveness. Printers and converters are experts in this area with years of practice. They are able to offer exceptional advice.

Too Many Choices Require the Help of a Professional
The first decision you must make will be the type pressure sensitive adhesive, which offers two basic choices and may consist of several varying properties. This selection entails one of the following types:

  • Permanent – This is the most common adhesive used in consumer product and industrial labeling applications. Once applied, the name speaks to its strongest characteristic; it cannot be easily removed once applied.
  • Removable – These labels are removable for a period of time. An example might include a coupon attached to another label or a two-part label that is peeled back to view product specific information. Repositionable labels fall into the removable category. These are removable over a short-time period to allow for multiple applications and removal. This choice is often used in retail settings, where products are moved from location to location.

The next decisions get a little trickier, as the above are easier to decide qualities and the following factors are able to make or break any pressure sensitive adhesives for your product. The next decisions revolve around the life cycle of the end product where the label is placed. These factors to consider might include:

  • Surface Shape and Texture
  • Environmental Exposures
    • Chemicals
    • Temperature Ranges
    • Water / Rain
    • Ultraviolet Light
  • Application Type and Speed of Application
  • Minimum and Maximum Application Temperature

A professional with experience in this area will quickly be able to recommend what type of adhesion and qualities are necessary for proper bonding. The wrong choices could lead to it loss of adhesion or damage from harder to control factors such as temperature or chemical exposure.

To guarantee a dependable pressure sensitive adhesive for labeling or other needs, you need an experienced printing professional. At FlexoGraphics, we have years of experience when it comes to designing and printing with pressure sensitive adhesives. We work hard to ensure our customer’s gains the right bonding quality and visual appearance for each of their products. Contact us today to learn more!

freezer-labels

Should you Order Freezer Grade Labels Online?

Seems like a fair question. In this ever-competitive online market, often times retailers who can get products to you the easiest and fastest win over their competition – (you know, those old fashioned brick and mortar places). The problem is that easy and fast doesn’t always mean highest quality and best fit, and just because someone is selling labels online through Amazon, doesn’t mean they have the knowledge and experience to recommend labels for harsh environments, or difficult substrates. Let’s look at a few things you get when you choose a professional label manufacturer for your freezer grade labels:

  • Custom labels designed to last the lifetime of your product
  • Custom packaging solutions to solve those tricky application problems
  • Knowledgeable customer service representatives to walk you through the process
  • Superior materials that make your labels last longer and stay where you need them to stay.
  • Durable labels designed for commercial use, not home use

Professional Freezer Grade Labels

As a food producer, you’ve likely put a lot of effort into creating a product that consumers will love. Designing a captivating label is equally as important and matching the proper label with the conditions it will endure is even more critical.

When you are talking about labeling a product that will face harsh environments you need an experienced label manufacturer to help you get a durable label that will stay in place. Regardless of the conditions your product will face, wet, dry, cold or hot, you will need an expert-tested label that has been proven to withstand tough environments and perform as intended. There’s definitely a difference between freezer labels that are used by consumers for homemade foods and leftovers, verses freezer grade labels that will stay in place for shelf life, ensuring brand recognition, clear pricing and details, and durability for package shipment and transporting.

Flexo-graphics has been manufacturing labels for all types of industries for over 35 years. They have a team of experts who will walk you through the labeling process and can make it as simple as ordering online.

Looking for a New Label Supplier?
If so, Flexo-Graphics is your ideal destination. We offer a variety of label solutions for different label applications and provide a great selection of product labels, among other benefits. To learn how we can use our special expertise to create the best label for your product, please call us today at (262) 790-2740, or feel free to fill out our contact form.

dry release coupons

Putting Product Labels to Work – How Dry Release Labels Can Help Move Merchandise

It may seem like a small and simple sticker, but product labels fill numerous roles for manufacturers. They come in different sizes, materials and shapes. They provide valuable information from ingredients to directions. They help manage inventory, catch a consumer’s eye, and they can even play a key role in point of sale displays. That is if you are using the right type of label. Dry release labels, often referred to as IRC labels, act as instant savings coupons for consumers and are often the catalyst that moves a consumer from browsing to buying and these simple removable labels are used by companies today to advertise a special reduction for the immediate or future sale of a product.

Companies are using dry release labels on certain products for many reasons, but one of the biggest is the ability to hook new customers. People are often reluctant to try something new, especially food items if they are not sure they will like it. Having a coupon incentive is very effective in getting a customer over this objection. They work in getting a customer to try the item who might have otherwise looked the other way.

Below are a few more reasons why businesses should consider using dry release coupon labels:

  1. Enhanced Value – Consumer thinks they are getting a bargain.
  2. Brand Differentiation – They look alone can set a product apart from its competition.
  3. So Easy — Pull it off and use immediately
  4. It’s a Win-Win — Consumers save money, and retailers move more product!

Dry release labels are designed to provide the savings right on the product. Although they seem simple to implement, you should contact a professional label company to ensure these coupons are designed with the right material and are eye-catching to consumers.  An experienced service provider offers these benefits:

  1. Easy to Remove Coupon
  2. Proper Design to Attract Consumer Attention
  3. Can Withstand Extreme Temperatures
  4. Leaves No Residue
  5. Proper Size for Branding & Promotional Designs

Dry release coupon labels are a cost effective way to reach new customers while still rewarding those already dedicated to the product. At Flexo-Graphics, we have years of experience in working with various types of merchandise labels. Why not give us a chance to boost market notice ability and help your product beat out the competition?

Looking for a New Label Supplier?
If so, Flexo-Graphics is your ideal destination. We offer a variety of label solutions for different label applications and provide a great selection of product labels, among other benefits. To learn how we can use our special expertise to create the best dry release label for your product, please call us today at (262) 790-2740, or feel free to fill out our contact form.

product labels

Label Products: Making Sense of These Overwhelming Choices

Labels are one of the primary marketing tools for products and the wrong choices easily send potential customers to the competition. Professional printers do more than simply print these items on adhesive materials. A multitude of pieces make up the puzzle we call a label. If you are trying to effectively market merchandise, this aspect will either make or break the sale. Understanding what comprises a label and the details behind creating them is definitely beneficial. Label products consist of several components much like when creating a delicate piece of jewelry or artwork.ax

To start, the graphical design aspects are only part of the decisions you will need to make. Label products generated in a professional facility have several base components that directly effect their look and durability. Additionally, labeling products are printed and cut in a number of ways. The first step involves preparing the face stock or printing material, coating, adhesive layer, liner, and inks. Once these items have been prepared, the label product is printed, cut, and finished based on your needs.

What Goes Into a Label Product?label-products
The environment, required bonding, design characteristics, and more will affect what is chosen for printing a label product. For example, if the goal is high-end graphics, and it has many versions of the label, then digital printing is a great choice. This is because the electronic documents are directly transferred from the computer. However, if the label must be waterproof, then flexo printing or a special finish could be necessary to protect the design. Below are a few of the decisions you will need to make:

  • Base or Face Stock – Since this is the primary material for the label, this will be one of the most critical decisions. Coated paper, polyesters, polypropylenes, and synthetic are a few examples. It is fed through the machine where the design is printed.
  • Liner – A material below the adhesive used to protect the label until it is ready for application. Liners are important elements for auto application lines, and for products that are sheeted. High speed auto application lines require liners to not break with impeccable consistency. Sheeted applications require liners that like to “lay flat.”
  • Adhesive Layer – Resides below the face stock and is used to bond the label to the surface. This material can be removable or permanent with various degrees of tack. A product exposed to extreme temperatures will require an adhesive that is different than a product going on the front of a tee shirt.
  • Coatings and Laminates – Placed on top of the face stock to deliver an extra finish or some type of additional protection like waterproofing. Very critical for both the “look” and the “functionality” of the label. The label products sometimes require a lamination procedure to gain protection from ultra violet radiation, moisture, or chemicals.

The type of printing, inks, and finishing methods must also be considered when making these decisions. Once chosen, the face stock is then run through a specified printing process. Designs are either printed directly on the face stock or onto another material, which is then applied to the face stock. The liner below this ensures the adhering material is protected until removed for application.

Finishing processes such as die cutting or coating application can occur inline or offline after the preferred printing method has been used. They are inspected after each process to guarantee the highest quality before packaging and shipping. At Flexo-Graphics, we carefully help you pick out the right materials for your label product needs and monitor each process to ensure absolute quality. We will help you gain an affordable labeling solution that meet the need of the intended project.

labels-on-demand

Labels on Demand: A Better Way to Achieve Promotional Short Runs

As more companies strive to meet the demands of their market faster and maintain a reduced inventory count, programs offering labels on demand have began to surface. What are labels on demand, you might ask? This is a service offered by professional labeling companies where the business requesting these items has the opportunity to make fast product packaging & labeling changes.

One of the biggest goals today is the ability to change the look of a product as fast as demand changes. Labels on demand help companies manage their product, costs, and cash flow as well as ensure raw goods inventories remain trimmed. This objective pushes a need to be able to create short run orders consisting of high-end graphics.

Professional companies offering this service provide the ability to quickly run a marketing promotion for a product and meet the current demands of consumers without having extensive back stock of materials. It also ensures that companies only pay for what they need and do not get stuck with unusable labels after the promotional campaign has ended.

How Do Companies Benefit?
Providers offer companies a way to submit their order right online or through a service representative. The ordering platform may be used to enter an order for labels any time they are needed, whether a small or large count. For labels on demand, the run counts are typically smaller ranges than normal, and are often produced on digital production equipment. Due to the equipment and infrastructure needed to service this market, not all label convertors are able to provide customers on demand programs.

The supported counts for this type of ordering comes down to the chosen provider. This is why it is important to make certain the selected service is able to deliver exactly what is required in regards to counts, quality, and graphics capabilities. The right provider will ensure these benefits:

  • Less Waste
  • Lower Labeling Cost
  • Quick Customization
  • High-End Graphics
  • Shorter Runs
  • Better Materials Management

If your company frequently runs special promotions or changes its marketing strategy, then labels on demand are the perfect fit. Imagine selling a product that requires a vast amount of raw inventory. However, to properly market it, the look must be changed quite frequently. If you use traditional printing services, then the labels are usually printed in high counts. This can have two specific drawbacks if not managed correctly:

  1. Remaining products cannot be put on the shelf due to outdated labeling.
  2. Remaining labels have to be trashed, thus increasing overhead.

Either way unnecessary funds will be spent to market one or more products. With labels on demand, you are able to have shorter print runs and better manage the cost of this process. Not to mention, when using the right professional, you have access to their experience, innovative technologies, and advice for reaching the target market.

At Flexo-Graphics, we use the latest technologies and processes to assist our customers with their product labeling needs. We offer labels on demand, in conjunction with our tradition print and inventory model to help our clients manage their inventory and keep their product in the eyes of the consumer. I guess you could say, you can get the best of both worlds. Contact us today to see how this service can help your business!

Using Short Run Product Labels: Four Applications

short-run-product-labelsShort run product labels are so named because users order and apply them to products in “short runs”, which typically means that few labels comprise the label order, and the labels are applied to products that are offered in small quantities for one reason or another. There are numerous applications for high-quality short run product labels. In this entry, we take a look at four common situations for which short run labels are an ideal product labeling solution.

  1. Time Sensitive Product Offerings

Short run product labels are a perfect solution for products that are offered for a limited time, such as seasonal items and unique items that are sold within a small time frame to boost quarterly sales. If you have a product that you plan to offer for a limited time, using short run labels can help you control operating costs that surround the release of the product.

Instead of overpaying by ordering more labels than you need, order labels in the quantity that matches the lifespan of the product offering. Depending on how many time sensitive product offerings your company rolls out annually, using short run labels could save your organization thousands of dollars annually.

  1. Products With Low Sales Volume

Short run product labels are also ideal for products that have a low sales volume, such as niche products that are purchased infrequently. If your company offers such products, you probably already have a good read on how many of the products sell within a given period of time. You can use this information to order short run labels that match sales volume.

  1. Products That are Under Review

Before they hit store shelves, products are often reviewed by members from the target audience and professionals who have experience with the products. Naturally, you want to present test products in their final state, including product labeling. Because products that are under review are typically distributed in small numbers, outfitting them with short run labels is the most sensible option.

  1. Products With Limited Quantity

Products that have already been produced in a limited quantity and won’t be produced again allow the manufacturer to predict exactly how many product labels are needed. When a small volume of limited quantity product are produced, labeling the goods with short run labels can be a highly cost effective option.

Need Short Run Product Labels?

If your company has products that apply to any of the situations above, using short run product labels is a great solution for reducing label expense that surrounds product distribution. There are also several other product situations in which short run labels are an effective solution.
For over 30 years, we have served companies and organizations in the industrial, consumer, food and beverage, automotive and appliance sectors, to name just a few. To find out if short run labels are a good option for your product labeling needs, please contact Flexo-Graphics today at (262) 790-2740, our use our contact form. We look forward to assisting you!

The Beauty Behind Marketing with Custom Battery Labels

Custom-Battery-LabelPutting a product out on the market is a big job and while there are many aspects to cover, it is essential to ensure that the label does its job! Does your company sell merchandise in the automotive, marine, or lawn and garden consumer markets? If so, then a personal label with the name of the company, not the manufacturer is a way to promote a service atmosphere where customers are essentially buying local.

In these industries, the selling of batteries for a lawn mower, car, or boat is ideal for using a private line of battery labels. First, consider the major brands made available for resale to companies. If an OEM manufactures the merchandise, having their name on the shelved item will actually make it harder to sell.

A prime example of this is Wal-Mart who markets EverStart as a brand, which is actually made by one of the largest battery OEMs. By using a professional to create a private line of battery labels, you gain these benefits:

  • Perception of Better Service & Value
  • Local Feel to Customers
  • Company Branding Perks
  • Easier Customer Sales
  • Enhanced Control Over the Product

More companies are turning to private branding techniques such as company battery labels. If marketing this specific product, then there is no doubt to the plethora of benefits offered by having the company name on it.

Why Private Line Battery Labels?

In the past, it has been common to view store labeled products as a lower cost option over national brands, but in the recent years this view has shifted significantly. In fact, customers typically prefer to buy a private label brand rather than the alternative. So, it is safe to say you automatically gain customer approval by putting your name on sold products. The real question is how do you generate the battery label?
The easiest approach is to have an experienced company handle the design and printing processes. It is expensive to buy the equipment and bring in the experience necessary to make this happen. Most labeling companies offer set prices for a certain production counts, whether customized or not. Thanks to the introduction of digital labeling technology, it is not costly to obtain small counts of labels for each battery type. A qualified company will be able to assist with:

  • Research & Development
  • Graphics & File Management
  • Warehousing
  • Inventory Management
  • Cost Analysis
  • Digital Printing
  • Prototyping

Private line battery labels are a great choice for any business operating in a small town or neighborhood. A garage selling these items as part of offered services could use custom battery labels on products to gain customer appeal. The same goes if the market base is for lawn mowers or auto parts sales.

This simple, low cost option provides the down home feel customers want when shopping at or obtaining services from any business. At Flexo-Graphics, we understand how important it is to provide the right image to customers by using your own brand. With over 30 years of experience in our back pocket, we are ready to help you develop the right battery labels for marketing products to your customers. Contact us today to discuss options.

IRC-Labels

Instant Rebate Coupon (IRC) Labels: How Do They Help Companies Sell More?

Instant savings coupons are something consumers see on products shelved in every store. It is a marketing strategy used by companies today to advertise either an item at a specific price or a lower, discounted price. The discount, of course, is applied when customers purchase the item. Instant rebate coupon (IRC) labels are becoming a common method for encouraging consumer purchases. As opposed to mail-in discounts where the customer must perform certain tasks to get the savings, instant rebate coupons provide immediate satisfaction to the customer.

Companies are beginning to use IRC labels on certain products for several reasons. One of the biggest is that it offers a quick way to boost sales in all markets. Another is the ability to get customers to try the item, who might have otherwise looked the other way. Here are five good reasons why businesses should consider using instant rebate coupon labels:

  1. Enhanced Value
  2. Brand Differentiation
  3. Gains Consumer Attention
  4. Easy for Customers to Redeem
  5. Cross Branding Opportunities

Today, consumers are becoming shopping savvy and have increased awareness. A large number of product variations makes it important to be able to make merchandise stand out above the rest. An IRC ensures enhanced value to the customer, makes the product stand out, and relieves consumers of tedious tasks such as cutting out coupons. The savings do not have to be phenomenal, as even a mere 25 cents off will do wonders for any product.

Using IRC Labels to Your Advantage

Remember the days of individuals spending their Sunday afternoon clipping coupons from a local newspaper? Now consumers want the savings without the work and instant rebate coupon (IRC) labels provide a cost effective way to meet this demand. Since competitors are around every corner, it is in your benefit to grab the customers’ attention in any way possible.
As an example, at the local grocery store at least eight different brands of spaghetti sauce exist on the shelf. Your company sells an organic, all natural ingredient garden-style sauce. The product is obviously the healthier choice and giving the customer an instant discount will discourage them from purchasing a well-known national brand.

Instant rebate coupon (IRC) labels are designed in a manner to provide the savings right on the product. A professional will ensure these coupons are eye-catching to consumers. As stated before, the savings may be a few scents to one dollar. If it at least matches the price of a national brand, the consumer will be compelled to try it. An experienced service provider offers these benefits:

  1. Easy to Remove IRC’s
  2. Eye-Catching Designs
  3. No Damage to Underlying Graphics
  4. No Residue or Remaining Stickiness
  5. Room on Label for Branding & Promotional Designs

IRC labels are a cost effective way to reach new customers while maintaining those already dedicated to the product. If you have not considered this marketing item, then it is a worthwhile strategy to ponder. At Flexo-Graphics, we have years of experience in working with various types of merchandise labels. Why not give us a chance to boost market notice ability and help your product beat out the competition?

Transparent-labels

Transparent Labeling – Is your Bottle Ready?

Take a look at the food manufacturing successes today and you will see that the trend towards clean and natural ingredients is leading the pack. Today’s consumer wants to know exactly what they are ingesting and they don’t want to have any hidden ingredients lurking in the shadows. Transparency in the food and drink industry is the buzzword and not surprisingly, it is spilling over into labeling as well. The idea of a transparent or “no look” label is actually fresh and cool, and having a clear label means the consumer sees more of what you want them to see – your product! If you went through the difficult process of creating the perfect brew, spirit, wine or soft drink, why wouldn’t you want to showcase it? If you are thinking about purchasing transparent labels for your next product run, there are quite a few considerations from choosing the right supplier to understanding the difficulties that may come with application.

Choosing the Right Transparent Label Supplier
If this is the first time you will be using a transparent label, then it is best to go with an experienced supplier. They know what it takes to make sure the artwork clear and that the label will withstand its environmental conditions be they hot or cold. They will be able to recommend the proper adhesive for a smooth application. They will recommend sizing and placement, and they will produce a sample run so that you can practice the application process before taking on a large run.

Application Challenges – No One Likes Bubbling
Clear labels look cool, but getting them to look like they seamlessly fit the glass can be a real challenge. Bubbles are the biggest problem and many obstacles can get in the way – dust and air being the leading culprits. Getting the best material with proper adhesive will go a long way in reducing these problems. A good supplier can also counsel you on your application process to help you determine what will be the best solution for you. Clear labels do not come without application challenges, so working with the right supplier that can alert you to the problems and help you avoid some will prove invaluable in achieving that “no label” look.

Looking for a New Label Supplier?
If so, Flexo-Graphics is a great partner to choose. We offer a variety of label solutions for different label applications and provide a great selection of product labels, among other benefits. To learn how we can use our special expertise to create precisely the type of labels you need, please call us today at (262) 790-2740, or feel free to fill out our contact form.

 

 

Buying Labels Online – Is it Really the Smartest Decision?

Speed and efficiency are typical indicators of a strong and thriving business. When a business can get a product to market faster and more efficiently, they often beat out the competition. These traits are fantastic for production, and choosing the fastest and most efficient option usually makes sense, but what happens when the fastest choice doesn’t deliver the best thing for your product? Many companies in a rush to get their product to market will purchase what they believe to be an inexpensive stock label. What they don’t realize is the cost of getting the wrong label.

If you do a search for online label printing, you can pretty much find any supplier who has an online ordering form that allows the user to create a “custom” label. From size, to paper, to quantity, you can select everything you think you will need. But have you? There are important decisions that go into creating the best possible label for a product and designing the proper label for a product can be critical to its success. Let’s look at the things you don’t get when you purchase your labels online:

  • Experienced Label Designer – Getting an experienced label designer will help you avoid making mistakes. They know what questions to ask and they have the answers. They understand the processing time, manage your expectations, and will deliver on time.
  • Custom Materials and Specifications – What happens when your product doesn’t meet the “one size fits all” model of most label templates. Do they have a material that meets harsh environments? One that won’t peel when it gets wet? Will the bar code stay in place for the shelf life? Material and specs are critical when determining the duration of the label.
  • Mock Up Sample and Approval Before Production – Seeing is believing. With an online ordering service, will you actually get a sample to try out before you make a large order? Getting a sample to approve before production can save time and money.

Why Working with an Experienced Team Matters

Never underestimate the value that experience brings to production. Every company has stumbled along the way to success and through that has discovered the best way to deliver their goods. An experienced labeling company will have worked through plenty of unique and custom situations to be able to get you the exact label you need. They will not only ask the right questions; they will have the right answers.

Are you Looking for a New Label Supplier?

If so, Flexo-Graphics is your ideal destination. We offer a variety of label solutions for different label applications and provide a great selection of product labels, among other benefits. To learn how we can use our special expertise to create precisely the type of labels you need, please call us today at (262) 790-2740, or feel free to fill out our contact form.

custom wine & spirit Labels

Custom Wine and Spirit Labels: Keep Your Customer’s Eye on the Prize

The surge of custom labeling designs is hard to miss, whether you are a large or small wine and spirit manufacturer. Many companies have begun to add a little personalization to their wine and spirit labels. For example, if introducing a special lot of a product, then custom designs consisting of a lot count for the bottles would definitely be a good idea. Personalized labels celebrating the anniversary of your company are another great way to successfully gain more attention.

This type of customization draws customers to your product, as it delivers the perception of a unique, one of a kind find. The other significant change in this market has been the use of high-end graphics on each product. These have become a real eye catcher thanks to the use of advanced digital technologies. With the right provider, you can pretty much create any imagined wine and spirit labels to better reach consumers.

A Real Marketing Example

Take the company JAQK Cellars, for example, who is perceived as a fun brand because of the variety of unique, stunning designs placed on their bottles. Their particular pitch is to use designs you might see in a casino environment, but the end goal is to encourage friends to get together, have fun, and play. If you want to see the designs, check out the companies website: http://jaqkcellars.com. Some additional great examples of stunning campaigns include:

  • Middleton Family Wines
  • Inkwell Wines
  • The Tapas Wine Collection
  • Dancing Dragonfly Winery
  • Small Talk Wines
  • Red Oak Winery

There is an infinite list of companies who have used their own custom, high-end graphic designs for products. If you have not considered one or multiple short runs for wine and spirit labels, then it is time!

Why Custom Wine and Spirit Labels?

Personalized labels are a driving factor in what product consumers decide to purchase. If you use a bright label with attention grabbing graphics, then it is definitely going to be in the customer’s line of sight. Word play, custom lots, short run labels, and alternative techniques all have their place in this area of marketing. Many consumers now desire products that have prestige and are exclusive.
The best way to further market your product is to use custom wine and spirit labels, which make it special in the eyes of the buyer. This could be lot numbering so that it is only available in a limited quantity batch or to use the label to convey an individualized experience. A large number of customers today desire to spend their money on a product capable of delivering a specific experience rather than a simple object. Custom wine and spirit labels make it easier to do so.

At Flexo-Graphics, we understand the importance of creating the right label for these products. We offer the latest high-end graphics technologies and techniques. If you have a design or need help in creating one, our team has over 30 years of experience in the business. Contact our wine label experts today to see what we can do to make your product stand out from the rest!

craft beer spirit labels

Digital Labels: The Perfect Solution When you Need Labels Fast

If you are trying to get your product out to market faster or desire the most cost effective way to brand it, then digital labels offer a high end graphics option without extensive setup or costs. What are digital labels and how do they help businesses? This form of labeling is an alternative to the traditional approach of flexography where flexible plates are used with a cylinder to transfer the label on the material. Traditional approaches entail extensive setup and are better suited for longer run and multiple construction projects, while digital labels deliver these benefits:

  • Reduced Overhead
  • Minimal Setup
  • Faster Delivery
  • Higher Quality
  • Customization

This type of labeling involves the transfer of electronic designs to print without any extensive intermediate steps. By using digital labels, it is easier to gain higher output quality as the computer is able to automatically adjust text and fill in gaps as the process takes place. Digital labels also make it easier to achieve brighter, high quality images.

Brand managers and owners are finding digital label production centers as an excellent complement to their traditional long run flexographic label operations. Corporate buyers achieve their goals in reducing label inventory or obsolesce, and marketing managers achieve their goals with digital partners through of faster time to market, and better consumer response to their packaging.

Understanding the Value of Digital Labels
Digital labels provide an opportunity for companies to apply customized designs, decrease printing time, and supply a lower cost, fast approach to market entry. A good example of this is the Craft Beer market because labels are often unique and of high quality. This allows producers to quickly place a stunning design on the product for seasonal campaigns or other marketing objectives. Besides the basic benefits listed previously, digital labels provide these additional advantages:

  • On Demand High Quality Printing
  • Elimination of Plate Costs
  • Fulfill Short Run Requirements
  • Offer a Simple Option for Sample Runs
  • Promote Personalized Products
  • Have Lower Preparation Costs
  • Boost Time to Market
  • Deliver Rapid Turnaround
  • Easier to Modify

If you are not using digital labels for products then odds are it takes longer to get your products to market and the cost is soaring. With digital labels, it is easier to churn out high quality designs as well as change them on the dime. Digital printing offers the ability to create custom designs, facilitate on demand printing, and supports the rapid turnaround many company’s today require for supporting “Time to Market” objectives.

The quality of every label has a significant impact on your product, as it is the true eye catcher for potential customers. A poor design or an inability to make sudden changes prevents your product from entering the consumer market quickly. At Flexo-Graphics, we specialize in this area of printing and want to help you achieve the right design for your product so that it stands out from the rest. Contact us today to learn more about our digital labeling processes and how they will help your product shine.

What Makes Variable Labels so Appealing to Consumers?

variable-labelsVariable labels are printed on demand to feature unique aesthetics and information, such as images, text, and numbers, to name a few. An example of variable labels that are designed for consumer appeal are water bottle labels that contain a message for each attendee to a wedding or a corporate event. Similarly, Coca Cola has printed people’s names on the front of its plastic cola bottle labels with the same appeal in mind.

Variable Label Appeal

Speaking of appeal, what makes variable labels so attractive to consumers? This is a question every company should answer concerning its target audience before it uses variable labels for product distribution. Obviously, the appeal of variable labels to one customer demographic may be different than the appeal of the labels to another. However, there are certain appeals of variable labels that tend to transcend target audience parameters, particularly the four below.

  1. Personalization

The modern depersonalization of consumer products can be traced back to the Industrial Revolution, when companies became interested in cranking out as many products as possible within a given period of time to increase profits. As consumers, we are used to this scenario today. So, it pleasantly surprises us when we see a product such as a Coca Cola bottle with our name on it. It is not only the personalization that counts, but also the fact that it is so unique.

  1. Customization

Consumers are also attracted to variable labels because some companies that use the labels accept custom orders, as long as a certain number of units are purchased. Imagine planning a Christmas office party and having one or more types of prepackaged beverages with each attendee’s name on them. Everyone wants to throw a party that won’t be forgotten, and using customized drink containers can be one element of throwing a party that achieves the goal.

  1. Creativity

In the minds of many consumers, something that looks new is new, even if the product is the same as before, with new packaging. When companies roll out different creative packaging options for the same product, sales numbers often insinuate that consumers are interested in more than just the usable part of the product. As admirers of aesthetics in various forms, they are also interested in the creativity that went into producing the eye catching, diverse packaging.

  1. Limited time

A particular company’s specific uses for variable labels probably won’t last forever. Thus, customers are attracted to the labels based partly on the ephemerality of the label presentation. Knowing that something won’t be available forever naturally encourages us to “get it while we can.” This is one reason why time sensitive marketing incentives work so well at selling temporary products. Consumers don’t want to miss out on what may not come around again.

Looking for Variable Labels?

If so, you have come to the right place. Flexo-Graphics is a full-service label printing company that handles the entire creative cycle for producing variable labels, including: R&D / need assessment and management of graphics, color, print, and warehousing. We also provide E-tools and client support to offer a best in class customer service experience. To learn more about our variable label solutions, call us today at (262) 790-2740 to get started.

label design

Label Design: Why is the Help of a Professional Important?

label designIf you are trying to move a product to market, then the label design is an important aspect of this process. As the first line of sight to any customer, the label design must not only describe the product, but also gain notice ability above the competition. With this part of product marketing, the rules are not black and white. The right combinations of choices will guarantee the desired message, appearance, and qualities are transferred to any product. Label design involves a variety of choices including:

  • Layout
  • Size
  • Shape
  • Colors
  • Ink Types
  • Adherence Properties
  • Protective Coatings

Unless you are printing only a couple of labels for the lifetime of the item, it makes sense to gain the help of an experienced professional printer. The end cost will be lower, the quality is better, and they have the necessary equipment to print short-run or large-scale quantities. Additionally, choosing to do it on your own only provides one printing method. Experienced professionals offer many ink, stock, liner, and design choices with a lower margin for error.

Digging into the Details

A professional is able to offer advice based on available stocks, inks, application methods, and adhesives. These gurus of label design have inside knowledge backed by years of experience. The design process will take less time while offering outstanding results. Most printing professionals have certain specifications to ensure the label design is printed appropriately. For example, a specific distance is required between multiple line colors to prevent trapping and if die cutting, the print area has to be a certain distance from the cutting location. Here are a few other technical considerations to keep in mind for your label design prior to sending it to a professional:

  • Design Software
  • Minimum Font Sizes
  • Minimum Thickness
  • Reverse out Font guidelines
  • CYMK and Pantone color call outs
  • UPC restrictions
  • Screen and shadow recommendations

These among other specifications have to be met in order for a professional to properly print the label without running over the cutting area or having ink issues. An expert will be able to make recommendations based on your design and help with this process. This ensures the end result is not only accurate, but also visually appealing. Some designs do not work on certain types of stock due to ink requirements or other types of factors. In these situations, alterations must be made to the stock, application surface, or even the printing method.

A professional who has knowledge in label design will save you money and deliver better results. Several decisions must be made around the design including product name placement, the labeling materials, graphics, type of inks, and the shape of the label. Different printing methods will have benefits for some scenarios while others could have too many limitations. Professional use their experience to provide tailored advice regarding processes like material selection or printing methods to deliver the right options at the most rewarding cost.

At Flexo-Graphics, we have minimum artwork creation specifications that must be met, which can be found here. Our team is available to help with any questions you might have and will work hard to provide an impeccable design after gaining an understanding of your needs.

prototype-labels

Do I need a Professional Label Manufacturer Just for a Prototype?

Every great product has a story. Once upon a time someone had the interesting idea to put a light adhesive on the back of paper so that a person could jot down notes, and then stick the paper where the notes would be most useful. Today 3M produces 50 billion of these “post-its” a year. They solved a problem that consumers really didn’t even know they had. Is your prototype the next post- it? Making sure your product gets the best opportunity to succeed should be every inventors goal.

One often overlooked step in prototype production is labeling. It is often an afterthought. So much time and energy goes into a product that exhaustion may set it by the end of the process. What developers need to remember is that getting a product labeled properly can be just as critical to its success as the product itself. Let’s look at some of the things you should consider when selecting the proper label for any product.

  • Endurance – What environmental conditions will the prototype be subject to? Heat, cold, moisture? All of these factors can affect the way the label looks, but also determines whether or not it will adhere properly to the prototype and how long it will stay where it needs to stay.
  • Longevity – How long do you need the label to last? Have you actually determined the shelf life of your prototype? If so, do you know what type of substrate and printing will endure for that lifetime?
  • Design – Color, font, size, shape, print – all of these things really matter when it comes to design. Do you have an expert to walk you through what consumers respond to? Do you know how to determine what matte will give you the finished look intended?

There are so many steps that go into bringing a prototype to market, but you certainly don’t want to put an incredible product together only to have it die on the shelves from improper labeling. Make sure you take the time to find a good label manufacturer to walk you through the whole process.

Experience Matters when Choosing a Label Manufacturer

One of the most important assets any company brings to the table is their experience. An experienced labeling company will have worked through numerous “trial and error” situations to be able to offer you the solid advice you need in getting your prototype labeled properly. They will ask the right questions and be able to provide the right answers. They will have a team of experts who will help you pick the right design, choose the proper material, understand the processing time, manage your expectations, and deliver on time. Experience cannot be emphasized enough when it comes to choosing your prototype label supplier.

Looking for a Prototype Label Supplier?

If so, Flexo-Graphics is a great choice. We offer a variety of label solutions for different label applications and provide a great selection of product labels, among other benefits. To learn how we can use our special expertise to create precisely the type of labels you need, please call us today at (262) 790-2740, or fill out our contact form.

 

 

4 Reasons Not to Use an Online Label Template

Competition can bring out the best in companies. It can drive innovation and quality, plus lead to collective learning. It can increase knowledge which leads to improved customer service and experience. While there are many advantages of competition that keep a business healthy, there can be some drawbacks as well. Sometimes, in order to stay competitive, businesses look for ways to reduce costs getting their product to market. If you can reduce your costs and either maintain or improve quality, then that’s a no-brainer. These cost cuts will actually improve your bottom line, but what if quality actually suffers? Your business is likely headed toward poor long term results.
One area businesses may focus on for cost cutting is product labeling. Below we look at why going with a cheaper labeling template may not actually improve business or save money in the long run.

Top Four Reasons to Stay Away from Online Label Templates

  1. While online templates may seem easier for short term speed to market, the use of a graphic designer will prepare you for long term success of replicating your brand look. Some online logos, designs, and lookouts are not portable to your other brand needs.
  2. Online template and order sites often have very generic stocks and adhesives. The stock and adhesive are critical to making sure the labels stay on the exact substrate. Are you comfortable with a general “permanent adhesive”? We’ve seen generically identified “permanent” adhesives have good staying power on a box, but may lift away easily on a bottle or on a metal component.
  3. Online templates are fairly successful at capturing single, stand-alone labels, but what if you have 4 or 5 or 10 labels with the same size, and need. More than likely a traditional label converter will be able to create a buying program that fits you better, and paying for 4 or 5 or 10 different label orders with no economies of scale.
  4. Online template and order sites are often a service provider and not a true manufacturer of labels. Do you know the service provider? Will they be in business for a long time? Do they have real printing equipment? Do they have to call someone else that actually is printing your product if you have a customer service question.

Flexo-graphics has been around for a long time and will continue to be. Online template and order companies can serve a purpose, but if you are looking to build a long term brand and want answers form the source, and real life people assist, CALL US.

Looking for an Experienced, Trusted Label Supplier?

If so, Flexo-Graphics is your ideal destination. We offer a variety of label solutions for different label applications and provide a great selection of product labels, among other benefits. To learn how we can use our special expertise to create precisely the type of labels you need, call today at (262) 790-2740, or fill out our contact form.

Why Are Prototype Labels an Essential Part of Product Development?

Prototype-LabelWhen you are creating merchandise to put out on the market, how it looks is just as important as the purpose it fulfills or enjoyment it provides. Prototype labels may be used to get a complete view of how the product will appear before it is ever put on the consumer shelf. Let’s say you have put the man hours in to complete the design and prototype for a new item. Here are three important questions to answer before labeling it for placement in a retail environment:

  1. How will it be marked and branded?
  2. What compliance requirements must be met?
  3. Should inserts be part of the packaging criteria?

Packaging inserts and labeling are just as important as the functionality of a product. This is because every market has regulations on what information should be provided as part of the packaging and the label is the first thing a consumer looks at. Prototype labels help you gain knowledge about the full appeal of this new, exciting merchandise. With this service, it is easier to determine what will work best in regards to:

  • Label Size
  • Text Size
  • Logo Application
  • Compliance Components
  • Warnings

The labels could be created with a design tool for printing on a computer in the office; however, the excess glue and rough edges might take the appeal away from your exceptional product. This also takes time away from other important tasks, as the process of making an initial design and the required changes are often time consuming.

Prototype Labels Are Extremely Useful

For most manufacturers the best option is to have a professional develop a printed sample to see exactly what the product will look like before it is put on market. This is where prototype label services shine, as the right professional will be able to help in pinpointing required components and ensure that it is visually appealing to the consumer. Providers of this service are able to work with you to create an initial design. They will then provide the prototype label based on this design.
If the initial design does not work, the provider will be able to tweak it prior to mass production. This ensures the labeling has the right look, feel, and all necessary components. It also prevents the negative effects of printing an excessive quantity only to find out that the labels do not provide the desired end results. Prototype labels provide these among other benefits:

  • Provide a Complete View of the Finished Merchandise
  • Verify all Regulatory Components Are Properly Applied
  • Provide an Idea of Proper Logo Placement
  • Achieve the Appropriate Look
  • Verify Sizing & Placement of All Components
  • Prevent Excessive Spending on Label Development

A prototype label is the perfect option for adding the finishing touches to a product currently being developed. It allows you to see label appearance and to ensure all information is correct prior to mass printing. At Flexo-Graphics, we offer this service to aid in merchandise development in a number of industries and markets. Contact us today to see how we can help you get just the right label appearance for your new, break through product.

How to Vet a Product Label Supplier

With hundreds of labeling companies throughout the U.S., the task of choosing the right one can be daunting. You’ve worked so hard developing and manufacturing your product that the idea of just slapping the cheapest label you can find certainly isn’t a good game plan. Should you print your own? Do you need custom? What does custom mean? How long do labels last? Are there labeling requirements? There are so many questions that need to be addressed when you begin the labeling process. A smart business person should turn to an expert to get the exact label needed for their exact labeling application. Below we discuss a few criteria that would be wise to consider when vetting a label supplier.

Experience Matters
One of the most important assets any company brings to the table is their experience. Everybody stumbles along the way to success. There has always been a “first time” doing that, which certainly came with a number of trial and errors. An experienced labeling company will have worked through enough of those situations to be able to get you the exact label you need. They will not only ask the right questions; they will have the right answers. They will have a team of experts who will help you pick the right design, choose the proper material, understand the processing time, manage your expectations, and deliver on time. Experience cannot be emphasized enough when it comes to choosing your label supplier.

Communication Matters
This seems like a no-brainer, but communication can mean more than just “can I get someone on the phone when I need them”. Basically you want to determine whether or not the label supplier makes it easy to do business with them. Are their quotes straight forward, easy to understand? Do they confirm orders? Are major and minor details always confirmed? Are proofs easy to understand? Is it easy to place an order? Is their team responsive? If you’ve selected the right supplier, then the answer to all of these questions would be yes.

Variety of Services Matters
Like all types of businesses, not all label suppliers are the same. Some offer solutions that others don’t, but the best label suppliers will provide labels through a variety of services and materials that are perfect for your specific application. Can they offer you digital and flexographic label print? Can they offer you print on demand for your smaller or short term skus? Are they creative in how you can benefit from their services? Can they create a one stop shop for you? Make sure your label supplier can meet all of your current and future needs before making your selection.

Looking for a New Label Supplier?
If so, Flexo-Graphics is your ideal destination. We offer a variety of label solutions for different label applications and provide a great selection of product labels, among other benefits. To learn how we can use our special expertise to create precisely the type of labels you need, please call us today at (262) 790-2740, or feel free to fill out our contact form.

Private-Labels

Private Label Printing Services at your Local Milwaukee Label Printer

Private label products have been growing at an impressive rate in stores all across the United States. Private labels are also showing an increased presence with online retailers. For cost-conscious consumers, shopping private labels makes great sense when the products are similar in quality yet more economical in price. But along with the expectation of similar product quality, consumers often want to find the same package and labeling that many popular brands offer. Since brand recognition and visibility hold a key advantage over most private labels, it is important not to skimp on the actual label and packaging. If you want your private label to compete with a well-known brand, it would be smart to label it properly to withstand the side by side scrutiny. Finding a label supplier who can help get your private label from start to finish is critical for success. So where do you turn to find quality labels to fit your private label budget? Your local Milwaukee label printer – Flexo-Graphics, LLC.

What are main considerations for private label applications?

There are 3 major considerations when working on private label applications
1. Color Management– Many private label brands have products in multiple categories. This means a diverse set of packaging for these skus, which equates to many different printing techniques. Does your label printer have experience supporting critical color management? Are they familiar with following brand standards? Are they using color management software like X-Rite?
2. Inventory Management– Private Label brands often use contract packaging facilities that are based in logical geographic areas so product can be moved the shortest distance to consumers. Does your label printer have experience monitoring inventory and working with multiple contract packaging companies? Do they have a track report for on-time and accurate shipping to multiple destinations?
3. Short run to long run flexibility– Private label brand owners need the flexibility to produce short run labels for newer products to market, and then long run production as the product matures and grabs market space. Is your label printer equipped to handle the full product lifecycle? Do they have digital and flexo printing capabilities in house?

What can Flexo-Graphics do for you?

At Flexo-Graphics, LLC we have been making labels for 35+ years. Our experienced printing professionals are committed to giving you high quality labeling solutions every time. No matter what label you are looking for we have a team of professionals able to carry your design through from conception to production. We utilize our complete in-house flexo and digital printing capabilities to produce labels designed to last the life of your products, and for new product introductions we offer rapid prototype labels and quick turns on short run jobs.
Communication and follow through ensure no detail is missed and are what distinguish us from our competitors. The right customer service is essential to saving everyone involved not only time and money, but the stress and worry that often come with meeting production deadlines.
If you are in or near the Wisconsin area, check out our exceptional label professionals at Flex-graphics, LLC. We’ve been in the label making business for over 30 years serving the industrial, consumer, food & beverage, automotive and appliance sectors, and we understand and adapt to the ever changing needs of our customers. Flexible, responsive, and innovative, we are ready to meet your particular private label needs. Fill out our contact form, or give us a call today.

Is Your Battery Packaging Ready for Market Distribution?

Flexo-Grahics-ServicesBattery packaging is a complex part of preparing a product to be placed in the market for consumer purchase. This is because varying compliance regulations must be met based on battery type and locale. A number of battery types combined with various restrictions make the process even more difficult for companies producing this merchandise. Among the many regulations placed on manufacturers are the following:

  • Global Market – This includes requirements such as heavy metal limits, treatment & handling procedures, testing requirements, registration, and reporting.
  • Product Design – Forbids certain types, restricts heavy metals concentration, labeling standards, etc.
  • Takeback or Disposal – Covers proper disposal and recycling procedures.
  • Packaging & Labeling – These restrictions include the addition of environmental regulations, warning information, and capacity data.

As shown above, each places certain rules to follow as a battery is designed, manufactured, packed, and labeled for consumer or commercial sales. These requirements vary based on type, chemistry, market location, packaging, and use. Manufacturers of these products, whether for cars or use with consumer products, makes the task of meeting battery packaging regulations essential. Failure to do so could result in the item being pulled from the shelf or in some cases unexpected lawsuits.

What Assistance is Gained from a Battery Packaging Specialist?
When using a professional for this task, two important considerations must be evaluated: packaging and labeling requirements. A professional provider of these services is able to deliver industry tested and proven labels and inserts for your packaging needs. Companies specializing in this area are familiar with the rules and regulations of various markets, and often can provide you with the questions and resources to make sure your battery packaging meet proper compliance.

For example, The International Electrotechnical Commission (IEC) has been very active in making proposals regarding marking symbol changes to help consumers and recycling agencies identify the chemistry in battery products. With the rapid proposals and changing regulations worldwide, it is essential to find a provider who is aware of these battery packaging regulations, but also is able to help you quickly make changes to your packaging, and then deliver the labels or inserts for your goods.

battery-labelAt Flexo-Graphics, we print millions of battery packaging labels and inserts every year. As an ISO certified provider, we are able to help you with this task by providing these services:

  • Battery Labels
  • Fronts, Tops, Daters
  • Warning Labels
  • Danger Poison Labels
  • Short Run Battery Labels
  • Vendor Managed Inventory Programs
  • Tamper Evident Battery Packaging Labels
  • Battery Packaging Inserts and Coupons
  • GHS Labels

Looking to save money on battery labels? Join our battery label buying group! Sign up here to receive email notifications on when Tops, Fronts, Daters, Poison Danger, and hazmat labels will be on press, and join in on the savings.

Want more information? Give us a call today at 262-790-2740 to learn about our labeling options and how we can help you put the right finish on your battery packaging.

die-cut-roll-labels

Die Cut Roll Labels: An Efficient, Speedy Approach to Printing

If you currently perform on-site printing for date codes or lot codes then die cut pre-printed shells are a great choice. Die cut roll labels are loaded into your printer (Such as a Zebra) in bulk for version based printing. The labels materials are designed specifically to receive several different types of printing technologies.  A variety of variables must be aligned appropriately to generate the best finished product. Partnering with an experienced equipment and material provider will ensure these variables are paired correctly.

Die cut roll labels offer increased speed and an efficient labeling process. If you are experiencing high amounts of version requirements, then this choice is worth every bit of consideration. When the process is done right, you gain the benefits of increased productivity, dependable output, and lower costs. Not to mention, the preprinted die cut roll labels are often much more cost effective.

Common Considerations for Preprinted Die Cut Roll Labels

The label is printed on a roll and then cut out in a manner much like a cookie cutter shapes dough to generate the final shape with the image. Dies come various shapes including squares, circles, or ovals. Custom designs require a little more precision than the traditional options. Decisions such as the roll size, die cut, and backing materials are important in order to gain the right end results.

These decisions will vary depending on the type of equipment being used as well. Therefore, it never hurts to discuss your needs, equipment, and other factors with a professional before making a purchase. A number of questions are common when considering this choice for label printing needs including the following:

  • What type of in-house printer do you have?
  • What type of print technology?
    • Direct Thermal
    • Thermal Transfer
    • Inkjet
    • Hot stamp
  • What size of core is needed for printing?
  • What is the max outside diameter of the roll to fit in your printer?
  • Should I choose paper or film liner? Which is better?
  • Do labels need a timing mark?

When pre- printed die cut roll labels are purchased to place on your machine, the roll will be spooled onto a core. The roll may contain a defined count or the maximum outside diameter the equipment is able to handle. You will need to know the details of the equipment to make this determination, as each machine is different. If you are unsure about these details, consult the machine manufacturer or ask a printing professional for assistance prior to ordering.

At Flexo-graphics, we understand the secondary print process for labels. We go the extra mile to ensure the labels ordered for this process are exactly what your company needs to produce exceptional final labels. Our team will listen to your needs and make the right to fit them. As an experienced provider in the Midwest partner, we would love to hear from you. Give us a call today!

happy-holidays

Holiday Hours at Flexo-Graphics

Happy Holidays everyone! We hope everyone has a safe and merry holiday season. Just a quick reminder that
Flexo-Graphics will be closed:

  • Monday, December 25th
  • Monday, January 1st , 2018

Furthermore, like most companies, various staff members will be taking time off to enjoy the season with their family and friends. If you are unable to reach the staff member you desire during normal business hours, please call 262-790-2740 and press “0” and another staff member will assist you.

Maybe we can get a little more snow so everyone can take a thrill ride down a hill like this guy….

How to Read the Date Codes on Your Batteries

Many battery manufacturers and installers use a date code system to help establish warranty dates. You will often see a label on the top of your car battery that has a date code systems similar to the one shown below. The dates typically represent the month and year in which the battery was installed into your car.

 

The photo below shows a battery that was installed in April of 2015. Your warranty will be dependent on service range of your battery. This is typically 24, 36, or 48 months. See your battery installer for more details.

vitamin-labels

Vitamin Labels: Making Certain Your Product is Covered

Are you currently in the business of marketing vitamins or planning to market a product? While it might seem like a small detail, the vitamin label could be the difference between gaining a valued customer and not making the sale. This small piece of informative material holds legally required information as well as important branding details. For these and many other reasons, vitamin labels are an intricate packaging feature to design prior to the item reaching the retail shelf or the hands of buyers.

What to Include on the Label?

Vitamins are considered to be a “dietary supplement” by the Food and Drug Administration or the FDA. This means the label must comply with requirements set by the FDA for ensuring consumer safety. Vitamin labels can have more than one panel depending on the design. The following details are typically required on vitamin label designs to meet FDA requirements:

• Product or Common Name
• Brand/Marketing Message
• Quantity or Net Ingredient Quality
• Nutrition Information
• Included Ingredients
• Manufacturer or Distributor Information

These details are typically placed in the area customers look at when viewing the product on the shelf. Additionally, the name and location of the business must be on a separate panel for the vitamin label. The label must be easy to read and convey the right information while at the same time provide an eye-catching design to potential buyers. Depending on the product, it might be necessary to include a fold-out panel that is able to relay important details or health considerations to consumers as well. A professional will be able to offer the best solution based on what information is required and how the product should be marketed.

Need a Little Assistance with the Label Design?

The design will play a pivotal role in both the safety of buyers and the effectiveness of the brand. Let’s say you choose a provider who does not typically design and product vitamin labels. This can be dangerous for your company because the proper warning labels, mandatory guidelines, regulatory information, and other details could be missing from the product. When this happens, the item is typically pulled from the shelf and cannot be sold to customers.

Many times, these products require a vast amount of information to be changes each year on the label; however, knowing the best way to handle all the versions and revision details can prove to be difficult. A supplier who works with vitamin label designs regularly will be able to help you work through the versions to make sure the proper versions are ready for production. At Flexo-graphics, our team has years of experience working with vitamin labels for countless products. We understand how important this process is and want to help you get the best design for your brand. If you are unsure about what is needed or where to begin, our team is ready to help. Give us a call today!

Children’s Hospital Labeled the Recipient of Flexo-Graphic’s Holiday Gift

The employees of Flexo-Graphics are excited to announce that Children’s Hospital will be the recipient of a Holiday Gift of $1,419.00. The employees collected cash donations during the month of December, and then voted on special local organization to be receive the gift.

After one of the busiest years on record at Flexo-Graphics, the employees celebrated with a potluck luncheon, and then announced the winning organization.

“Children’s Hospital is such a wonderful organization,” stated Mary McDonough, “I just think what they do is amazing.”

 

reseal-deli-labels

Using Reseal Deli Labels to Enhance Product Value for Buyers

Reseal deli labels seem to be continually rising in popularity because of the extra convenience they offer consumers. Yes, they are convenient to open, but the benefits only start there! For example, consumers like this design since it helps the product stay fresh longer without the inconvenience of using a container or baggie. Reseal deli labels ensure that your brand remains on the minds of customers at all times. In fact, every time they go to open it, they see your company name!

These labels are created by using die cut technology to complete the precision cut on the film material. The label is then placed on top of the die cut to create the reseal quality customers these days look for in stores. Film layers vary based on specific product needs and are ideal for flexible packaging designs of different sizes. Reseal deli labels offer an easy-to-open option without the additional costs of a slider or zipper closure. In the end customers get a convenient, user friendly product, which enhances the positive image of your brand!

What are the Benefits of Reseal Labeling?

If your company markets and sells deli items such as meats, pre-made salads, or artisan cheeses, this choice provides a clear view of the product to the customer. They do not have to question freshness, because they can easily see the item. Customers are able to tell if the food item has been tampered with as well. Here are a few other advantages of using reseal deli labels:

  • Offers Extended Shelf-Life
  • Helps Stay Fresh After Opening
  • Serving Convenience
  • Exceptional Branding Area
  • Further Customization Opportunities
  • Material Cost Savings
  • Ability to Satisfy Diverse Markets Easily
  • Convenient for Meeting Labeling Requirements

Reseal deli labels provide a different and sometimes simple approach to relaying information to potential customers. In some instances, all the required information may be added to the label without attaching additional materials, which saves both time and money as you market products. Customers also remember the offered convenience and in many instances become repeat buyers thanks to this feature.

How an Experienced Label Provider Can Help

Reseal deli labels are a newer option over traditional product branding and marketing approaches. While the choice has become common for deli, dairy, and other related products, it is helpful to know the details of this choice. This includes being aware of how choosing this route affects current packaging. Will a single size work for all packaging or are different sizes needed? Additionally, is a blank, pre-printed, or completely customized solution best for your labeling requirements?

An experienced label provider is able to apply their experience and knowledge to your specific needs. This allows the best reseal deli labels to be designed for one or more of your products. A provider will also know the best way to incorporate regulatory information without taking space away from the brand. They can design a custom label or often offer pre-printed designs capable of fulfilling these requirements. Talking to an experienced professional has numerous benefits and the team at Flexo-graphics wants to help you make the best decision for your business. Contact us today to learn more!

quick-turn-labels

Promotional Stickers: Make Your Products Pop Off the Shelf

Promotional Wine stickers provide further options for customization and are able to complement their counterpart, the Prime Wine label. Both are often printed on the same types of materials and in multiple shapes or sizes and may serve differing purposes depending on needs. The Prime label is used to achieve product identification or to deliver required information. They are designed to go on a defined surface size whereas a Promotional sticker may be a simple graphic such as a tasting score, award symbol or other picture. Promotional Wine stickers are often applied to shoulder or the neck of the wine bottle.

A promotional wine sticker is often placed on the bottle after filling and even at the store level to draw extra attention to the product, or to provide additional information. This is because they provide a versatile, unique way to represent the promoted brand or an individual wine. They are meant to compliment the prime label on the wine.

Using Wine Stickers to Boost Appeal

Regardless of the theme, promotional wine stickers are a versatile option for promoting any product that delivers exceptional graphics. They make a great option when bottles need to be personalized for events or special promotions. One option is to use them to create holiday oriented designs with high-quality graphics for limited quantities. Here are some other ideas for this option:

• Special Event Branding (Weddings, Birthdays, Anniversaries, etc.)
• Holiday Branding (Christmas, New Year’s, Valentine’s Day, etc.)
• Add Promotional Wine Stickers with Names or Locations
• Design a Sticker to Promote Latest Tasting Score
• Add Wine Stickers with Funny Graphics or Sayings
• Use to Raise Awareness for a Cause

Whether the goal is personalization or to distinguish your products, promotional wine stickers offer a number of options with enhanced graphics and varying sizes. The options are as endless as a blank canvas!

Ready to Get Started? Flexo-graphics is Here to Help!

Before ordering your promotional wine stickers, it is important to know what is desired in the design as well as the details of the application. The size of the stickers will be dependent on the placement location, the surface qualities, and what information the sticker is providing. Will the sticker only display an image or have text as well? Should it complement your label design or be used in place of it? A professional can assist with these decisions and offer advice to ensure it compliments your product appropriately.

If you are thinking about using promotional wine stickers, the team at Flexo-graphics will help you choose the right design elements and size for the application purpose. As a top-rated wine label provider, we have years of expertise and want to help your product succeed. Contact us today to learn more!

label-products

Wisconsin Label Printer – 3 Considerations Before Choosing your Next Label Supplier

For manufacturers living in or near Wisconsin you are fortunate to have some very good printing companies to do business with. Regardless of your product or printing requirements, there are some basic qualities you should look for when trusting your label printing to a new label company. Below are a few things your company should consider before selecting your next label printer.

  1. Knowledge & Experience

Experience and knowledge are critical when looking for the best label printing company. Layout, design, materials all play important roles and a good label company will be well versed in all these and more. Matching the proper material with application demands can mean the difference between a product flying off a shelf or sitting due to a substandard label. A good label company will vet your product through the myriad of environmental exposures to make sure you pick the proper material for both the product surface and environmental conditions required of the label.  Knowledge and experience go a long way in smooth production and should be paramount when looking for the best label making company, plus an experienced label maker can quickly resolve any issues that come up during the label production process.

  1. Quality & Consistency

Quality and consistency go hand in hand when evaluating whether or not a label company is worthy of your business. A good label manufacturer will provide consistent size, color, material and overall quality in every batch you order. Your brand should look the same no matter how many labels you order. A label company that cannot provide consistent quality will affect both the look and application process of your production. Be sure to ask the label company what methods they employ for quality assurance.

  1. Customer Service

Communication and follow through are what distinguish great label companies  from good ones. The right customer service is essential to saving everyone involved not only time and money, but the stress and worry that often come with meeting production deadlines. Look for a label company that not only walks you through the process but talks you through it as well.

Appearances matter and that doesn’t only apply to people, but certainly to products. We’ve all heard of the saying that you should dress for the job you want. Well your labeling expert should be able to dress your product to get the customers you want. If you are in or near the Wisconsin area, check out our exceptional label professionals at Flex-graphics, LLC. We’ve been in the label making business for over 30 years serving the industrial, consumer, food & beverage, automotive and appliance sectors, and we understand and adapt to the ever changing needs of our customers. Flexible, responsive, and innovative, we are ready to meet your particular labeling needs. Fill out our contact form, or give us a call today.