commercial labels

Advantages of Using Digital Printers for Short Run Printing Labels

short run printing labelsShort run printing is a form of printing in which the material that receives the print is printed in a small quantity. Over the years, technology for short run printing has advanced significantly. For example, roughly 15 years ago, digital printing for short run printing was unavailable.

Today, however, digital printing is widely used for short print runs of labels that are applied in various capacities. Companies that use digital printers for short run printing enjoy four main advantages that motivate them to continue using the technology for short print runs.

 

  1. Changeable Label Design

Because digital printing doesn’t involve the use of color plates, it lets you change label designs quickly and at practically no additional cost. Labels may need to be redesigned for several reasons, including a change in the company logo, new information about products on whose packages labels are placed, and sizing up text to assist those with vision disabilities. Regardless of why you need to change up your label design, digital printing helps you do it with ease.

 

  1. Produces Less Waste

Because there is no need to bring images on labels “up to color” or check the image for registration and position, chemical waste and wasted paper from the printing process is reduced significantly compared to other printing technologies. Consequently, digital printing supports a reduction in waste disposal costs. Less solvent enters the solvent trap and recycling bins are stuffed with fewer sheets of paper, which means that your waste removal provider does less work to remove your waste.

 

  1. Environmentally Preferred

Is your company committed to being a good steward to the environment? If so, using digital printers for short print runs is an ideal option. Unlike other printing technologies, digital produces no hazardous solvents or inks that damage the environment. Instead, digital printers use toner that biodegrades and produces almost no waste. If you’re looking for an eco friendly printing technology for short run printing, digital printing is it.

 

  1. Highly Cost Effective

Using digital printers for short run printing is cost effective because no printing plates are required. For many companies, creating printing plates for short print runs would be financially unfeasible. This obstacle to short run printing is eliminated with the use of digital printers.

If your company needs to reduce the cost of short print runs, and it currently uses a printing process that requires plates, switching to digital printing can reduce expense.

Need Labels for Short Run Printing?

If your company performs short print runs for labels that are applied to products or other objects, buying labels in small quantities instead of bulk quantities can help control operating costs. It can also simplify label storage and allow you to change label designs without having a large supply of previously ordered labels that you can no longer use.

To inquire about our short run printing labels, or to place an order, please contact Flexo-Graphics today at (262) 790-2740, our use our contact form. We look forward to providing you with digital labels for your short run print needs!

Nutraceutical-Packaging

Nutraceutical Packaging – What Do Consumers Want?

The supplement industry accounts for about 37 billion dollars a year in sale, and is expected to reach a whopping 270 billion by the year 2024. At least that’s what analyst are predicting. Google has opened a whole new world to both the young and old. With health research just a keystroke away, and sponsored advertising flooding our social media news feeds, consumers are gobbling up nutraceuticals like never before. It’s true that shopping has never been easier, but with easy shopping comes fierce competition. Manufacturers should be investigating every option available to capture as much market share as possible. The smart money will invest research on what younger buyers want. One critical element not to be overlooked is packaging. Below we examine what type of nutraceutical packaging is important to millennials and generation z as consumers.

Nutraceutical Packaging that Drives Sales

Sustainable Packaging – Sustainable packaging is not a fad. Younger buyers not only hope to find green packaging while shopping, many insist upon it. Eco-friendly and biodegradable packaging both appeal to millennials and gen z’s, while at a minimum they expect their nutraceutical packaging to be recyclable.

On the Go Packaging – Millennials and gen z’s are on the move, and they want their nutraceuticals to be easy to transport. Travel size packaging that takes up less space, and allows for easy storage will be very attractive to these consumers.

Convenience – With a smarter, faster-moving generation, comes the need for smarter, faster packaging. Convenience is the name of the game, so single use packaging with premeasured dosage is a big win with these consumers.

Product packaging and labels play a critical role in customer selection, and in the case of millennials and gen z’s their tastes are even more refined. Today’s investment in state of the art nutraceutical packaging will go a long way in creating customer loyalty with younger consumers.

Ready to Shop Nutraceutical Packaging?

At Flexo-Graphics, we have years of experience with creative packaging and labeling. Our knowledgeable team can help you choose the right materials and processes to provide nutraceutical packaging that will stand out from the competition and set your brand apart. Our team is ready to help you work out all the details to create the best packaging available! Call us today, or simply fill out our contact form for more information.

best-peal-and-reseal-labels

Features of the Best Peal and Reseal Labels

Product labels play a critical role in brand awareness, package attractiveness and customer selection. This is why manufacturers spend countless hours and time developing just the right label. Custom designs often prove to be an effective tool in reaching customers and to get them to select one product over the countless others on the shelf. Wouldn’t it be great if the label did more than just communicate your brand and message? Well that’s what manufacturers get when they choose peal and reseal labels for their products.

Peel and reseal labels are perfect for so many products. Manufacturers of lunch meats, prepackaged cheese, over the counter (OTC) medicines, snack packages, and sanitizing wipes, use peel and reseal labels for a variety of reasons. Their customers love the peel and reseal convenience, and recognize the benefits of keeping a product fresh after opening.

Below we examine the qualities and features of the best peel and reseal labels on the market.

Peel and Reseal Label Features

  • Material – the best peel and reseal labels use quality material that withstand multiple open and closure. Such high quality material will keep the product secured for freshness and keep the packaging looking great.
  • Multi print function – Peel and reseal labels offer the flexibility to feature the branding information on the outer label face, with additional printing on the inner sides of the label. This gives the manufacturer the flexibility for additional branding, ingredients, FDA information, and more.
  • Tamper evident seal –  Being secured with a peel and reseal label, it will be obvious when a package has been compromised. Customers can confidently buy knowing a product is safe and fresh.
  • Saves Money – The convenient open/close feature of a peel and reseal label eliminates the cost for a zipper or slider.
  • Improves POS – A clear peel and reseal label that is safe for indirect food contact will allow consumers to view a product for its quality and freshness and drive sales.

At Flexo-Graphics, we have years of experience with creating the best peel and reseal labels for specific packaging needs. Our knowledgeable team will help you choose the right materials and processes to gain appealing, durable, peel and reseal labels. Choose a custom label with high-quality materials to stand out from the competition and set your brand apart. Our team is ready to help you work out all the details to create the peel and reseal label! Call us today, or simply fill out our contact form for more information.

custom nutraceutical labeling

Custom Nutraceutical Labeling Helps Products Stay Fresh in the Consumers Mind

More companies than ever seen before are introducing nutraceutical products into the consumer market. They have been designed to offer some sort of health benefit to buyers. Several provide a vitamin that would otherwise not be present while others offer unique health benefits. The term nutraceutical originated back in 1989 as a way to categorize products offering some type of benefit to the buyer through additives.

They are sometimes used as special dietary items called medical foods for individuals who are unable to receive medication in pill form. Dietary supplements also fall into this category because they contain nutrients derived from food sources. Additional items grouped into this product category are functional foods, which includes both whole food items and enriched goods. When offering these goods to customers, labeling is an important factor toward making the sale.

5 Advantages of Using Custom Nutraceutical Labeling

Custom nutraceutical labeling is beneficial because it helps certain aspects of your product to be more noticeable over the competition. It also provides a unique opportunity to reach potential buyers in new ways. The following are five important reasons why this choice is essential for marketing nutraceutical goods:

Better Variety of Choices – Custom nutraceutical labeling offers a plethora of options when it comes to size, shape, and designs. By going with a custom solution, you will be able to choose from a broader color range as well as apply diverse design concepts. This allows you to tailor marketing to better suit the trade and gain the most attention from consumers.

Increased Design Flexibility – A custom design allows you to include any desired information and use creativity to express the details. It offers increased flexibility in both materials and the message sent to consumers.

Cost Effective Brand Recognition – Custom nutraceutical labeling is an affordable way to effectively market your brand. While it is easy to associate higher costs with custom solutions, this is simply not true in the area of labeling. The option provides a way to manage print counts and keep labels at the forefront of consumer minds.

Accurate Buyer Oriented Messaging – Tailored solutions also make it easier to communicate important messages to consumers such as product warnings. Whether they are considering buying the product or are already using it, consumers need to be aware of any potential hazards or handling concerns. Custom labeling make it easier to convey these messages in a safe and effective manner for each of your goods.

Private Labeling Has Increased Value – Using custom nutraceutical labeling to establish yourself as a private brand provides an opportunity to offer consumers an exclusive product, which often automatically places your product above the offered national brand.

Beyond these top five advantages, a number of other benefits can be gained from this choice depending on how the goods are positioned in the market. At Flexo-Graphics, our goal is to provide high quality labeling solutions based on your needs that stand out in the eye of the buyer. We want to help you make the most out of product labeling and have years of experience in the industry. Give us a call today to learn about our custom nutraceutical labeling options!

peel and reseal lidding films

Why Do Consumers Prefer Peel and Reseal Labels?

peel and reseal lidding filmsMany consumers purchase a product without paying much attention to the label it features. However, once they experience the benefits of a certain labeling solution, they may be influenced to purchase the product again instead of a product with a less beneficial label.

One type of labeling solution that helps sell products in this manner is the peel and reseal label, which, as its name describes, can be peeled back to reveal the contents of a container, and then resealed to preserve the product inside for later use. Alternatively, peel and reseal labels can also be implemented to peel away and reveal important information about a product.

Advantages of Peel and Reseal Labels

It seems that peel and reseal labels have been showing up on an increasing variety of products over the past few years. Goods that commonly feature the labels now include: prepackaged cold cuts, prepackaged cheese, over the counter (OTC) medicine, and sanitizing wipes, just to name a few. If your company is considering using peel and reseal labels as a part of its packaging solutions, doing so can provide the following benefits for your valued customers.

 

  1. Product Lifespan

The lifespan of perishable products, such as foodstuffs and sanitizing solutions, is impacted by exposure to the environment outside of the package. As many of us have experienced firsthand, the weaker the seal on a package, the faster its contents deteriorate and become unfit to use. Peel and reseal labels help improve product lifespan by resealing and creating a seal that is as strong as the original one. When properly resealed, the package is practically as good as new.

 

  1. Improved Freshness

Some products, such as dried snack meats and baked goods with heavy preservatives, will remain edible for a long time, even if the package that contains them has a weak seal. However, it may not be such a pleasure to consume them, as they are likely to taste rather stale instead of fresh. Just as they can improve product lifespan by creating an airtight seal when resealed, peel and reseal labels can improve the freshness of certain types of products by the same means.

 

  1. Improved Portability

If you’re like many people who enjoy snacking while on the go, you probably reach for resealable plastic food bags in which to store your treats. If the food were packaged in airtight containers that feature peel and reseal labels, however, this measure would be unnecessary. Instead of spending money on food storage bags to use as snack containers and spending time filling them with edibles, simply use peel and reseal labeled food packaging as containers.

 

  1. Crucial Information

As mentioned above, peel and reseal labels can also be used in the form of information labels. Often, this type of peel and reseal label unfolds several times when the seal is removed, making it easy to present voluminous amounts of information in an efficient manner. As you might expect, this type of label is highly useful for communicating information about products that must be used in a specific manner and/or may cause side effects, such as cosmetics and medicine. Peel and Reseal labels are often used to help print multiple languages on a single product, to help the same product sell across geographic regions with different written languages.

 

Need Peel and Reseal Label Printing?

When deciding how to package a product, choosing the right type of packaging is the top priority, but you also need a way to make the package label advertise your brand in an attractive, eye catching fashion, as well as present essential information about the product. Flexo-Graphics can help you achieve these goals with peel and reseal labels and other types of labels through the management of graphics, color, and print that are applied to your labels.
To find out how we can help your company improve its product labels, give us a call today at (262) 790-2740, or fill out the contact form on our website. We look forward to serving you!

wine-labels-foil-vs-clear

Custom Wine Labels – Choosing Foil or Clear?

Wine labels have become an effective marketing tool, as they often tell a story about the company or item being crafted. In some instances, the design makes the customer feel like they are part of the historical journey. Certain designs can also make them feel like they are getting a higher quality wine. Custom designs are an effective way to reach customers and to get them to choose your product among the astounding number of choices provided these days, but should you choose a foil label or a clear label? Below we examine the differences between the two and outline the pros and cons with either selection.

Pros of a Clear Wine Label

  • Consumers can see the product from the front of the bottle. Nothing blocks the wine.
  • Sometimes it appears as if the print is right on bottle.
  • Since the label is clear, you can use the wine color as part of your label design.

Cons of a Clear Wine Label

  • Adhesive can yellow over time.
  • Adhesive can whiten in a water or ice bath.
  • Sometimes clear labels can be hard to apply based upon the equipment you are using.

Pros of a Foil Wine Label

  • Foil labels are associated with distinction and class.
  • Foil represents status. Gold -Top, Silver -Second, etc.
  • Foil comes in many different colors, allowing for good artwork flexibility.

Cons of a Foil Wine Label

  • Foil is a premium and thus costs are a premium.
  • Foil, when used as text, can sometimes be hard to read based upon the lighting available.
  • Foil can sometimes have a hard time sticking to different label stocks and can appear “fragmented”.

Clear or Foil – Either Way Custom Wine Labels are the Right Choice

Custom wine labels provide the ability to create any design for the product rather than being limited with a pre-printed paper options. In the wine market, a general paper design does not measure up to the classy look you get with a foil or clear label. By creating a unique look, your product will become a distinguishable brand on each store shelf. Plus, custom designs provide increased flexibility, allowing you to create your own image, story, and tradition.

At Flexo-Graphics, our knowledgeable team will help you choose the right materials and processes to gain appealing, durable, custom wine labels. Choose a custom label with high-quality materials to stand out from the competition and set your brand apart. Our team will help you in the journey to finding the perfect wine labeling solution! Call us today, or fill out our contact form here.

Roll Out The Spirit Of The Season

For the second year in a row, the team members of Flexo-Graphics are excited to announce that Children’s Hospital will be the recipient of a Holiday Gift. This year the donation went over the $1,500.00 mark. While the company creates rolls of labels everyday, they also believe in rolling out the spirit of the season.

“It has been a very busy year at Flexo-Graphics, and for teammates to stop and help spread some joy, that  is really amazing!” stated Michele David.

 

 

Co-packer

How to Choose the Right Co-Packer for your Company

Most great businesses are built on great relationships. Large and small business benefit equally when they select the right outsourcing divisions to improve workflow and production. One of the most critical outsourcing choices is with contract manufacturing. In the food industry, contract manufacturing is called co-packing. Co-packers have the potential to save food manufacturers precious time and money every year when they select the right one. Not every co-packer is a fit for every food manufacturer, so when choosing a co-packer your company should be diligent in not just reviewing their credentials, but finding one that has experience with your particular packaging needs. This relationship can make or break your production, so when you choose your co-packer you should interview them as if your company was looking for a new CEO. Below are just a few things to help you determine how to choose the right co-packer for your company.

Co-Packer Benefits

Before selecting a co-packer, it is best to review the benefits they can bring to your organization so your fully recognize the potential positive and negative impact of your choice. Below are a few major benefits:

  • Packaging knowledge, experience, and expertise
  • Less investment in equipment
  • Fixed costs for budgeting purposes
  • More time to focus on new products, growth, and/or production
  • Flexibility to test new products
  • An experienced partner in managing growth
  • Buying power

These a just a few of the many responsibilities or benefits that can be realized and accomplished when you work with the right co-packer. When you thoroughly understand how a co-packer can help your business and improve production, you are better equipped to make a great selection. 

Packaging Needs

As a manufacturer, you are the expert when it comes to your product. But just because you understand your product, doesn’t mean you are familiar with all the packaging options available. A good co-packer not only understands your product needs, but has the experience to know the ins and outs of making the best packaging to meet or exceed your expectations. They also have all the right materials, equipment, and staff to create the best packaging fit for your product.

Don’t Forget the Label

Finding the right co-packer is one step in your manufacturing process, but once you have the perfect production in place, don’t forget to finish it off with the perfect label! We can help – as a professional label designer, you know you are getting a quality label to meet or exceed the standards you have set for your product. To learn how we can use our special expertise to make sure you are getting the proper label, call us today at (262) 790-2740, or fill out our simple contact form and one of our label experts will get back with you quickly.

custom-flexible-packaging

Flexible Options for Your Custom Retail Packaging Labels

In terms of lead time and packaging aesthetics, high-quality custom packaging labels help businesses present their products for sale exactly as they envision. Over the past 25 years, this is why businesses in various industries have turned to Flexo-Graphics to receive custom packaging labels. When you use us as your custom packaging label provider, you receive the following benefits that can help you reduce costs, and earn money by making more sales.

Various Run Sizes

Whether you need thousands of labels a month or less than 100 labels monthly, we’ll perform the print run, and supply you with labels on the schedule that you need them. Great labels help sell products, and we’ve seen many businesses go from needing a low number of labels in a given period of time to needing a high number of labels for the same time period, as sales increase.

Buying labels in short runs helps small businesses avoid over investing in labeling. For large businesses, purchasing labels in long runs helps save money by resulting in a lower price per label. Practically no print run is too large or too small for us to handle.

Impeccable Graphics

The quality of graphics for custom packaging labels has a major impact on the how products appear on store shelves and in online product photos. Moreover, many consumers quickly associate the quality of the product inside the packaging with the quality of the packaging’s aesthetics. When you get your labels from us, you receive infinitesimally accurate print that looks great from both a distance and up close, as consumers move in for a closer inspection.

Various Data Options

From expiration date indicators on battery labels to barcodes on beverage labels, we can print the information you need on your custom packaging labels in a fashion that’s easy for consumers to notice, and doesn’t detract from the aesthetic of the print design. As long as they have the right dimensions, custom labels can be printed with virtually any type of information.

Lead Time to Market

Different companies naturally have different lead times for bringing products to market, but one thing is the same in all cases: If lead time extends beyond the anticipated time period, products hit the market slower, which can negatively affect the anticipated revenue from the product release.

When you use our services, the lead time to market for what you sell is not delayed by printing packaging labels, which are needed for products to hit store shelves. Printed materials are delivered punctually, within a timeframe that only serves to expedite lead time.

Contact Us Today

Our custom packaging labels are a great option for businesses that want to use highly distinctive labels to sell products. Our labels look great on products and supply would-be customers with the information they need to make an informed purchase. To learn more about how we can assist you with product labeling solutions, call us today at (262) 790-2740, or use the contact form on our website. We look forward to learning about your products!

Managing a Customer Service Team

The success of a business can easily be measured by the happiness of its customers and today customer satisfaction is more important than ever because social medial leaves no room for error. One bad review can taint your reputation and affect sales dramatically. Most companies understand the basics; treat your customers the way you would want to be treated. But the bigger key to success actually lies with the way you treat your employees. Seems like common sense, but the best way to manage a customer service team is to treat them the way you want your customers treated. Below are some great tips for making that happen.

  1. Trust – Employees want the respect and trust of their employers to be given the proper tools and authority to do their jobs. Knowing their decisions are trusted gives them confidence to make better decisions and create a better dialogue with customers.
  2. Honesty – People respect honesty. Just as employers expect employees to be truthful, the same goes for management. Keeping employees in the dark about product delays, or staff changes creates distrust and poisons team work.
  3. Empathy – Everyone has a bad day. Showing employees the same empathy you would show customers will go a long way in building a relationship that will motivate your sales team to perform at its best.
  4. Praise – Recognizing the small things your team does on a daily basis can deliver big returns. Everyone is keenly aware when they make a mistake, but small praise can lift a person’s day and encourage better performance.

Today more than ever employees want a relationship with their employer. They want to feel invested in, depended upon, and a part of the overall process. Treating your team this way will lead to improved employee attitude, competence and overall happiness and success! 

Are you the Right Pick for our Customer Service Manager?

We are looking for someone to manage and be a part of our customer service team. Along with the criteria above, the best candidate would additionally have the experience and skills below:

Required Skills and Knowledge

  • Must have some managerial experience.
  • Must have print production experience, flexo based printing preferred.
  • Solid computer skills with a proficiency in Excel.
  • Must be well-organized and able to multi-task.
  • Must use initiative and be able to effectively establish priorities.
  • Must be results-oriented with meticulous attention to detail and quality.
  • Must be flexible and adaptable, utilizing a methodical and logical problem-solving approach.
  • Must maintain a positive outlook and exhibit a sense of urgency.
  • Must be able to communicate confidently and concisely and establish/maintain a level of credibility with both internal and external customers.
  • Must demonstrate strong leadership skills.
  • Must be able to create and maintain strong working relationships.
  • Must be dependable and reliable.
  • Must possess and demonstrate a solid understanding of the value and importance of providing excellent customer service with all customers, both internal and external.
  • Must be a forward-thinker with a continuous improvement mindset.
  • Hands-on technical knowledge of printing processes and job flow is preferred.  Must be cultivated and learned once on the job.

Experience:

  • Managerial: 3-5 years (Preferred)

Education: Must have a 4-year business degree, or an associate’s degree and comparable work.

Application Information Here

Vodka-no-look-label

Holiday Whiskey Labels Make Your Product the Highlight of the Festivities

The holidays provide an opportunity to have a little fun and effectively market whiskey. This time of the year offers several occasions to ensure your products reach every corner of the market from Halloween to St. Patrick’s Day. Winter is a time when people love to kick back by a fire and have a glass of wine or whiskey. Taking the time to design an eye-catching, holiday whiskey label is a great way to market your product.

With Halloween right around the corner, it might be easy to think of candy corn or costumes. This holiday is enjoyed just as much by adults who dress up, attend parties, and even put together haunted houses. You can guarantee some of these participants enjoy a good glass of whisky or a spooky concoction. Whatever their poison, there is an opportunity to join in on the fun and be the talk of the party! Thanksgiving, Christmas, and Valentines Day are all chances to leave your mark.

Tips for Creating a Festive, Fun Label

One of the easiest ways to take advantage of a holiday is to have one or more unique label designs. By making the prints available only for a limited amount of time, product demand is increased. While a stunning bottle and design are great, it is also important to cater to the occasion. For example, labels used during Halloween might contain images such as witches, ghosts, or pumpkins. They could even contain a clever saying that mixes your brand with the current holiday.

Custom labels provide the most flexibility as they allow you to effective market the brand while adding festive details. They make it possible to have the right mix of elements on any holiday whiskey label including:

  • Bold, Sophisticated or Warm Fonts
  • Colors & Designs to Fit the Occasion
  • Quirky or Warm Texts to Catch Attention
  • Holiday Backstories for Family or the Company

The possibilities are endless and can be used in combination to deliver a unique, beautiful festive product to customers. One option might be to use multiple designs to spell a word or complete a picture. This will encourage the customer to buy more than one bottle or multiple products to complete the collection. Fun, festive designs are “all the rage” when it comes to marketing for special occasions.

Spread the Joy Every Holiday

Part of effective holiday marketing is enticing the customer to buy your product for their event. Use sayings or images to appeal to their holiday fun including unique themes for each festivity. Coordinating social media with a labeling design is a great way to get everyone involved. Use a hash tag for each occasion and even include it on the label to spread the word.

Encouraging fun will only make your product more appealing over the competition! Go crazy with creativity and even add a few laughs to keep the fun rolling. Having a marketing campaign every year can really boost product awareness. Flexo-Graphics would love to help you achieve a stunning holiday whiskey label for each occasion this year. Contact our team today to see how our services could benefit your company!

nutraceutical-marketing-ideas

Who’s Buying Nutraceuticals?

The nutraceutical market has exploded in the last decade as consumers turn to alternative options over traditional healthcare. For some individuals, it is the high cost of insurance and for others the driving force is the belief that supplements are the best choice. The consistent buzz around food sources regarding GMO’s and additional types of harmful ingredients has created a belief that the foods themselves simply do not provide the nutrients they once did.

Consumers choose this option to improve their health or remedy a specific ailment. To better understand this market, it is important to look at the whys before tackling who is buying them. A large percentage of adults take nutraceuticals for health benefits. The most common reasons are the following:

  • A Fit Approach to Aging
  • Improved Heart Health
  • Increased Bone Protection
  • Immune System Benefits
  • Mending Nutrition Gaps
  • Increased Energy

These goals surface from a range of ages and needs including those suffering from the effects of aging. Certain nutraceuticals are considered to help with reversing certain conditions. While not all are proven in medicine, some have high regard across several age groups. Regardless of the driving force behind this choice, a few select groups are consistently choosing nutraceuticals over traditional options.

Understanding Target Markets for Nutraceuticals

Todays society has a larger fixation on healthy habits including eating better foods, consistent exercise, and bridging nutritional gaps. As more foods become genetically modified, one big concern is the ability to get the nutrients one needs. Nutraceuticals are chosen by all age groups to gain certain vitamins like B, D, and E. Alternatively, baby boomers starting at age 50 choose these products to gain better control over the aging process. Here are four primary groups buying nutraceuticals today:

  • Plant-Based & Vegan – Individuals who follow either of these diets require supplements to ensure optimal health. A primary nutraceutical in this target market is B vitamins. However, there are many needs to fill here including food-based nutraceuticals.
  • Baby Boomers & Aging Adults – Individuals in this age range are still healthy for the most part, but become worried about osteoporosis, arthritis, heart disease, and other conditions. These individuals buy nutraceuticals to reduce the effects of aging and remain healthy.
  • Self-Care Options – Numerous consumers are relying on nutraceuticals over doctors these days. The Internet provides an abundance of information including details about what dietary needs must be filled to alleviate problems from migraines to chronic illness.
  • Fitness Community – For some consumers, the overall goal is to reach their peak fitness. These individuals seek options to boost overall health or wellness and make another large part of the market.

Knowing who is buying makes it easier to determine what products and marketing measures will be successful. The above listed reasons have remained consistent and nutraceuticals are used to fulfill several needs. By knowing who’s buying, you will be able to better ensure product and brand success!

At Flexo-Graphics, we have spent years perfecting the process of labeling design for nutraceutical products. We would love to discuss how our services can help your products gain presence in this continuously growing industry.

coupon-labels

Dry Peel Marketing Labels – An Affordable Way to Get Noticed

Several labeling options are available when it comes to marketing a product and each of these choices is not perfect for every situation. Dry peel labels are designed to be removed from the packaging without leaving residue or tearing. The binding adhesive allows them to be temporarily attached and removed from the packaging or container as needed. They deliver a clean, simple marketing option to any industry and product.

Dry peel labels are a great option for promotions such as coupons because it allows them to be removed without a mess. They also deliver an opportunity to place additional materials underneath and ensure content is still present for the buyer after removal. Dry peel labels are worth the consideration when seeking a flexible option with minimal limits.

How Can Dry Peel Labels Be Used?

As a versatile marketing option, dry peel labels are applicable on several surfaces including glass, plastic, and paper. They leave a clean area when removed with no adhesive left behind. One big advantage is the ability to use them on abundant surfaces to support your marketing campaign. They may be easily placed on the package or container without taking away from the other applied labeling. Here are a few ways this choice can be used to gain consumer attention:

• Instant Consumer Redemption Coupons
• Eye-Catching Words (New, Natural, etc.)
• Fun Family Recipes
• Easy to Use Return Labels
• Discounts or Sales
• A Quick Product Story

Dry peel labels may be used to add a personal touch or to provide consumer-oriented information outside of federal guidelines. Additionally, including “new”, “improved”, “all-natural”, or another keyword draws the customer toward your product.

They can be placed strategically with the primary label to avoid harming required information. Dry peel labels have application possibilities in several industries including pharmaceutical, nutraceuticals, consumer goods, foods, beverages, and even cosmetics. All it takes is a little imagination to make these labels work for your business or products.

What Benefits are Offered by This Choice?

Dry peel labels are a cost-effective way to market new changes, discounts, and other offers regarding one or more products. They make recent changes to a product or new items noticeable to customers. Choosing to use them for marketing campaigns provides the following benefits:

• Increased Space
• Lower Marketing Costs
• Application Surface Flexibility
• Ability to Conform to Various Shapes
• Applicable for Auto & Manual Applications
• Easy Way to Advertise Promotions

Dry peel labels are an economical option over alternatives like booklet designs. They offer the same space at a lower overall cost and may be used for a variety of product packaging types. The largest benefit added by using dry peel labels is versatility. If you are looking for an easy way to send a message to customers, this is an ideal option. They also make it easier to change applied product discounts during seasonal changes or holidays without affecting the current packaging.

At Flexo-Graphics, we are proud to offer this option and strive to help every customer get the most out of their labeling solution. We would love to help you achieve these goals as well. Contact us today to learn more!

no-label-look

Using Wine Marketing Trends to Advance Your Product

Your company may offer the best product for a great price, but not experience success due to ineffective marketing practices. This is especially true when your creation is in the wine industry. Packaging, logos, and events all play a role in experienced success. These measures help in increasing brand awareness by catching the eyes of potential customers. Wine marketing trends are a great way to remain aware of consumer preferences and provide ideas to keep a product on top in the market.

A Few Practices for Increased Product Awareness

The wines industry has become convoluted with abundant options making it difficult for consumers to decide. This means your brand must not only stand out from the rest, but also cater to their preferences or needs. To successfully accomplish this, it is important to know what customers are looking for as well as what catches their eye. A few ways to gain attention include:

• Starting a Wine Club
• Holding Taste Tests
• Sponsoring Events
• Offering Online or Direct Sales
• Mobile Support

These are steady wine marketing trends in the industry as each provides a way to either cater to customers needs or to maintain presence. Wine tastings, for example, allow you to captivate customers with the first taste of your good product. Online, mobile, and direct sales options allow your company to remain current with the times as well. Any offer of convenience is an opportunity to make a mark on the industry.

What Are the Prevalent Industry Trends?

As always, trends arise as quickly as they go for many products and industries. Some wine marketing trends seem to be here to stay making them imperative to any company in this industry including:

Package Design – Wine product packaging is a huge determinant on the consumer purchase. New trends are arising including canned beer and premium boxed wine. These choices are viewed to be more suitable for outdoor events rather than glass.

Millennial-Driven Branding – Many individuals considered to be millennials are not entering the age and timeframe where wine drinking becomes prevalent over alternative options. It is worthwhile to use font styles, colors, and images that cater to this era of individuals.

Healthy Living Options – Consumers today demand healthier options from food to drinks. Marketing a wine with these benefits will cater to these needs and put the product above the rest.

Environmentally Friendly Options – Consumers want the techniques used to make wines to be better for the planet. They are looking for sustainable options, which do not harm the environment. This includes sustainable manufacturing, packaging, and marketing tactics.

These four trends will remain in demand by consumers and are important to keep in mind. Destination marketing is an option for keeping your product prevalent in tourist areas. Positioning a product as a luxury brand or using certain print techniques for promotion are also great ideas.

At Flexo-Graphics, our goal is to help you capitalize on product packaging and the overall brand to meet the needs of potential consumers. Our team will take time to fully understand your needs. Contact us today to learn more about how we can help your wine get noticed!

custom nutraceutical labeling

Nutraceutical Marketing – Why the Label Matters Most

Nutraceutical marketing is a broad term including dietary supplements, food additives, and other nutrient enriched products offering health benefits to the user. The benefits could be a specific vitamin or supplement the individual might be missing from their diet. Over the years, this market has exploded as more individuals seek alternative options over the expensive cost of medical care. This interest also increases the competitiveness of product manufacturers in the nutraceutical industry.

Effective labeling is one way to boost product presence in nutraceutical marketing. The more your product stands out, the better the chance of gaining new and repeat customers. It is so easy for an item to get lost among the competition on the shelf. While you cannot always control where an item is placed, measures can be taken to ensure noticeability. Two important trends continue to take place in this industry:

1. A large part of the population is rapidly aging.
2. People are becoming increasingly health conscious.

New products are constantly pouring into the market to meet this ever-growing demand. Take a second to look at the health bar choices in a grocery store and then magnify the overwhelming degree of choices. Regardless of the product type, competition is guaranteed!

Staying Ahead of the Curve

Whether you are new to nutraceutical marketing or a seasoned veteran, several approaches can be taken to boost consumer appeal including simple labeling changes. One of the first steps to successful labeling and marketing is becoming familiar with your target market. Take time to evaluate where a product falls within the industry and where it is going. This will help in developing a marketing campaign including logos, product slogans, packing, and labeling combination capable of getting merchandise noticed.

Next, steps must be taken to build up your brand including the right pairing of elements to get it noticed among the many choices on the consumer shelf. The truth is a customers first impression will most likely come from one of four inspirations:

• Store Shelf
• Online Store
• Advertising Campaign
• Referral (Friend, YouTube, Facebook, etc.)

While recognition may come from other locations as well, these are frequently common for learning about a new or existing product. A memorable logo and slogan work great for gaining attention. Incorporating this into a well-designed label will make it easier to attract customers online and in stores.

As the marketing cornerstone of any type of merchandise, the label must not only meet federal guidelines, but also provide a clear message to consumers. It needs to be professional, easy to understand, and designed to peak interest in your target marketing demographic. Consumers want products that have been created using sustainable methods, are environmentally friendly, and offer the healthiest option. A sale is more likely if this message is conveyed by grabbing the consumers attention with this information.

Our team at Flexo-Graphics would love to help you put together a label design to further promote your brand and gain the attention of consumers. If you are uncertain as to what materials and options are best or simply need someone to help put your product image to reality, contact us today!

Peel and Reveal Labels – Will They Work for Your Product?

A variety of label designs and methods may be used to tell your brand story when marketing products. Not every option will be the perfect fit, and some are better suited for specific types of products. Peel and reveal labels consist of multiple pages slightly fastened together by glue. They are a great way to provide additional information and are easy for the reader to use. All they need to do is peel off layers to read the included details.

Peel and reveal labels deliver a way to include any information the reader might want to know about your product. They also make it easier to include all regulatory information. These labels are beneficial for many items, but do not work for every type of merchandise. This article discusses a few ways to evaluate how this labeling option could potentially benefit your merchandise.

When Are Peel and Reveal Labels the Best Option?

This labeling choice is frequently used to display certain types of information such as nutritional details, other languages, or safety warnings. However, there are no limits as to the type of added information. One of the first considerations will be what details need to be placed on the product label. If it can fit on a different type with less space, then it might not be the best choice.

Peel and reveal labels may be used to catch customer attention with ease, as they allow the front portion to contain information to entice a purchase rather than mundane details. Nutritional or other types of data may be placed on the consecutive pages to ensure the customer notices your product. A catchy image or tagline can be placed on the front. If the item does not need to be aggressively marketed, then this might not be a concern. A good example might be a pharmaceutical item that is being sold directly to a pharmacy where the items contents are more important than a tagline.

Multiple pages also allow different images to be placed on part of the label. This is beneficial if you want to run a specific promotion, including coupons for other products or prize giveaways. For example, the front could advertise the product and a contest. The next page could then have the entry information and the next pages could contain all required data such as nutrition or warnings. Of course, sometimes less is more and if there is not enough to fill the space, this could be a not so cost-effective option.

Peel and reveal labels may be produced using a variety of technical solutions and materials. They are a versatile option that may be applied to cans, plastic containers, bottles, and other surfaces. If a promotion spans several types of packaged products, this choice could be best for keeping costs low and ensuring the labeling remains intact. While peel and reveal labels offer several benefits, they are not right for every product.

At Flexo-Graphics, we understand how important this decision is when marketing any product. We would love to hear about your specific labeling needs and to have the opportunity to help. Contact us today to learn more!

fall-wine-labels

Fall Wine Labels – Some Inspirational Ideas for the Latest Season

As the seasons change, so do the taste buds of wine connoisseurs across the globe. A catchy, festive label design can make your product more appealing than the competition. Fall is a time when the leaves change color, apples drop from the trees, and temperatures get surprisingly comfortable. Bonfires, festivals, and trick-or-treating all serve as events to try the latest seasonal wine. For consumers, a bottle of crafted wine with the perfect image of colorful leaves or other fall symbolism pairs great in these timeless moments.

Whatever event the individual is attending, the best fall wine labels will put your product above the rest on the shelf. The materials, inks, images, wording, and placement on these labels are imperative. Customizing labels for the upcoming season allows your company to appeal to the festive side of consumers. For example, having fall wine labels with images or wording focused on giving thanks can be great as Thanksgiving nears in the United States. However, this may not go over as well if your wine is sold in other countries.

A Few Ideas for Your Fall Campaign

Fall wine labels offer an opportunity to show the festive side of your brand and can be focused on a specific holiday or event of the season. Labels may also contain images associated with the season that are not particular to holidays such as a tree with different colored leaves or a squash. Use of fall colors are another great option. A good example would be using yellow, orange, white, brown, or other color combinations to create the feel of the season.

There are several great ideas for this type of marketing ranging from pumpkin carving labels or a fall tree with the words “thankful”. This time of the year provides the chance to become inventive and catch the eye of new and old customers. Here are a few more ideas for the festive fall season:

  • Funny Sayings for the Holidays
  • Different Colored Leaves for Wine Types
  • Using Squash or Pumpkin Images
  • Using Halloween or Thanksgiving Images
  • Words Such as “Giving Thanks”, “Thankful”, “Fall”, or “Boo”
  • Creating Festive Names for Seasonal Wines
  • Pairing Images with Seasonal Wine Flavor

While some customers buy wine because they are familiar with the brand or a specific type, some also buy the bottle to double as a decoration through the season or holiday. These items are often opened to celebrate the occasion and shared with guests. The change in seasons offers the chance to get creative with your brand and the Internet provides plenty of inspirational ideas.

Regardless of the design choices, a dependable professional can help make it a reality by recommending the right design combination of materials, images, and inks. Seasonal designs show consumers that your company is in the fall spirit and wants to be part of the fun. The team at Flexo-Graphics can help you determine what base materials, inks, colors, and finishes are best for promoting your brand through a crisp, cool fall wine label. Contact us today to learn more about how we can assist with staying ahead of the competition as the seasons change.

label-products

Co-Packer Labels: Three Reasons Not to Cut Quality

The labeling industry offers a multitude of marketing choices, which can become extremely confusing. One common misconception is thinking that co-packing and private labeling are the same. However, services offered by labeling providers often vary. A co-packer or contract packer is a business offering manufacturing and/or packaging services necessary to sell one or more products. The co-packer in return earns a percentage of profits for the provided service.

This service allows a business to avoid the expensive investment of machinery and supplies needed to create labels for their products. The option is a typical solution for start-ups or small companies in several industries to cut initial costs. Food, beverage, cosmetics, and other industries are common to this labeling choice. Co-packing offers several benefits including the following:

  • Limited Startup Costs
  • Easier Overhead Management
  • Reduced Time-to-Market
  • Extra Industry Experience

Co-packers can purchase supplies in bulk and often have the necessary processing lines in place. Some also offer in-house research teams to assist with time and cost savings identification. When choosing to use co-packer labels, it is essential to not cut quality to save money. The following are three important reasons to keep quality in mind when considering a provider for co-packer labels.

Reason 1: Non-Compliance with Federal Regulations

Several products are subject to federal safety guidelines meaning that poor quality on any part could result in non-compliance. While your facilities may take absolute care in every detail of getting a product ready to reach consumers, the provider of co-packer labels might not be as particular in their processes. The first element of choosing a co-packer should be what steps they take to remain compliant with these guidelines.

Reason 2: Ineffective or Difficult to Read Labels

If the adhesive, base material, printing technique, inks, or finish quality is jeopardized, then the label may not be effective. For example, a poor adhesive or application technique will result in the label falling off during transition or when exposed to certain environmental conditions. When inks are not compatible with the base material or an inappropriate finish is used, the label may not be legible by the time it reaches the consumer. It is essential to take time to evaluate a co-packer to ensure quality materials and processes are used to create your labels.

Reason 3: Increased Packaging Costs

Low quality co-packer labels will increase the overall costs of marketing your product. This may result in requiring reprints after the labels do not perform as expected. Another result of this would be increased time-to-market for each product that must have to be recalled or labeled again. Time might also need to be spent to take on the process in house or to find a higher quality provider. By taking the time to understand your quality requirements, the risk of this result is less.

At Flexo-Graphics, we take pride in the quality of our services to customers and understand how important it is to your business. If you have been considering co-packer labels and are not certain if this is the right choice, we would love to speak with you about our services. Contact us today to learn more!

Using the Latest Craft Brewer Trends to Improve Product Appeal

As a craft brewer who is independently owned and takes pride in product quality, it is essential to be aware of the current or arising trends in this market. The wrong flavor choice or ingredients could affect the success of your growing business. Craft brewer trends change from year to year making it equally important to stay on top of consumer preferences. These trends make it easier to determine what customers want and to cater to their needs.

A large percentage of consumers are drinking more craft beers than they were a few years ago. Individuals making this choice typically have an age of 30 or below. This trend defines the target market making it easier to brand products to gain loyal customers. At the same time many consumers are drinking regular beer less. The following craft brewer trends are helpful in catering to your customers.

Trend 1: Desire for Locally Brewed, Sustainable Beer

Consumers are becoming more interested in how beer is produced including where it is brewed. However, this preference is more about what goes into making the final product. They want options made from fresh ingredients obtained locally while having a variety of available options. Local does not mean they only want to taste those crafted in their own back yard. Instead, they desire to try products from craft brewers in other areas of the world that use fresh, local ingredients.

Trend 2: Quality is More Important than Cost

Customers always look for a great taste, but the real driver is quality as well. For consumers, the premium image of this choice conveys increased quality. Many individuals feel like the choice is more special than regular beer. A few common words to describe craft brewer products are “flavorful” or “high quality”. In other words, cost is not the obstacle, but rather conveying the superiority and quality of your product.

Trend 3: Consumers Want Diverse Choices

Part of craft brewed beer is trying out the newest flavors or products. If you are a brewer, this means new options are essential to keeping your business thriving. For a lot of craft brewers, this might mean having seasonal flavors such as fall ale that is only sold for a limited time. Having these unique choices available for a limited time allows consumers to try new products while keeping your brand in focus.

Additional trends include sour or fruit flavored craft beers for a more diverse flavor selection. While canned products have been less common, they are also beginning to be in higher demand. The independent brewer craft seal developed by the Brewers Association is also a great idea. Craft brewer trends allow your company to adjust marketing tactics such as labeling and the brand to better suit consumers desires. Maybe you could include more fresh and local ingredients or should develop a new, limited time flavor.

Looking for the Right Label for your Bottle?

Flexo-Graphics offers many options to ensure your product’s label design gets noticed by potential customers. If these latest consumer preferences have sparked a new idea, contact our team to see how they can be incorporated into your labels and marketing campaign.

Daily-GEM

Flexo-Graphics Client GEM Launching New Product

Sara Cullen, the Founder of GEM, used her passion for women’s health to launch a vitamin product specifically for women. This exciting new product is designed as a daily vitamin, but it is made with real food. It contains 13 whole foods, 15 vital essentials, and is packaged with elegance.

The product will formally launch September 24th and Flexo-Graphics was very proud to help.  Our digital center worked with some of the first round soft launch samples and mock-ups, and then assisted with the custom felt labels for the actual product launch.

We were happy to be part of such an exciting new product and we look forward to watching and helping Sara grow her passion.

nutraceutical-snack-labels-3

Are Your Nutraceutical Snack Labels Getting Noticed?

Nutraceuticals or dietary supplements encompass a large variety of products including snacks packed with specific nutrients or vitamins. At one time this industry focused more on supplement capsules such as garlic or beet root. Today, nutraceuticals include drinks, snacks and other items offering similar benefits. This dietary category is derived from whole foods with the purpose of augmenting one’s health.

More consumers are turning to these products to gain the nutrition they need to stay energized and improve health. Additionally, these snacks are becoming a consistent part of kid’s lunches or consumers daily routines. As this trend continues, it is essential to ensure the right information is conveyed by each label used to market your products. Consumers have become more health conscious and will view this information prior to making a purchase as well as after it has been brought home.

Using Labels to Gain Shelf Presence

The nutraceutical industry is a constantly growing, changing, and regulatory market. Since these items can be food or dietary supplements, the regulations for what information must be included are strict. Additionally, they are the focal point of your marketing campaign. Shelves in every type of store are now overcrowded with these products making it imperative to choose the right materials, inks, printing process, and more. Consumers gain loyalty to brands catering to their specific beliefs or morals.

Nutraceutical snack labels offer an effective way to interact with existing and potential customers. If they are a new customer, then this piece of information will need to draw them in by gaining trust. Product labels must contain certain details to meet regulations, but also should put your brand out there. Numerous solutions are available to create the perfect nutraceutical snack labels for products. The following are a few options:

  • Extended Content Labels – ECL’s provide a way to include vast amounts of content for one snack product. They may be fold pullouts, booklets, or peel and reseal. This option provides a great way to meet all regulation requirements while promoting your brand.
  • Near Field Communication Labels – NFC’s allow consumers to read more about a product by bringing a compatible device next to the label. This makes it easy to share additional information without increasing costs.
  • Shrink Sleeves – Sleeves cover the entire product thus offering increased security and tamper-evident qualities. They provide increased branding space along with moisture protection.

Nutraceutical snack labels must have the right qualities to not only protect the product, but also peak consumer interest. An experienced label provider will know what processes and materials are best to showcase your brand. They offer custom solutions for optimal brand promotion. Customers frequently choose these snacks based on packaging. Labels need to be visually stunning to initially grab attention and then convey specifically offered benefits.

By conveying this information in a way that meets the needs of consumers, there is a better chance of gaining brand awareness and loyalty. A clean, white label might be best for one product while another is better suited with a shrink sleeve or ECL. Call Flexo-Graphics today to learn how we can help you achieve eye-catching, informative nutraceutical snack label designs.

variable-wine-labels

Everything about Wine Marketing is Personal

As the baby boomers are exiting the wine market, wine producers are evaluating their target demographics and making determinations on how to reach new consumers. Generation X is an emerging market with means, while millennials are interested but don’t truly have the deep pockets yet to make wine tasting a hobby. Successful wine producers face the challenge of balancing their marketing approach hoping to create a unique product to appeal to both markets. This may seem like a difficult problem, but one thing is for sure. If you are marketing wine, you can’t go wrong going personal.

How Can Wine Labels Offer Personalization?

As a manufacturer, how can your wine product become personally appealing to a consumer when they haven’t even tasted it? Something as simple as a variable label will do just that. Every label has the opportunity to say something different to the customer. Since all customers are not the same, why would you use the same label? Shape, color, material, design, edition, and special offers are just a few ways you can vary your wine label so that it has a broader appeal. How many wine purchasers have ever said, I have no idea how it tastes, but I really liked the label? Too many! Wine labels really matter in selection, so taking the time to create variable labels to reach a larger appeal will drive sales. Creating a label that someone likes and speaks to them personally will make the sale.

Variable Labels for Wine Bottles

We know that variable wine labels are a great way to expand product appeal, but you may be wondering what options there are for wine. Fortunately, when it comes to design the sky is the limit, but below we offer a few great ideas of how variable wine labels can work for you:

  • Seasonal Selections
  • Unique Celebrations
  • Rare and Exclusive Editions
  • Personal Demographic Market Testing
  • Bright Colors
  • Event Wines: Superbowl Wine? Why Not??

Considering Variable Wine Labels?

If you’ve never attempted a variable label before, we can help! We’ve worked with many clients in creating quality wine labels that exceed their expectations. It’s easy to get started — just call us today at (262) 790-2740, or fill out our simple wine label contact form to reach one of our wine label experts.

variable-labels

Need Personalization of Marketing? – Variable Labels to the Rescue

We’ve all gotten that “personal” marketing email in our inbox. We’ve undoubtedly filled out a form somewhere, or our email has made it on to some marketing list and now we get bombarded with emails that appear to be made especially for us. And why do marketers do this? Because it works. People respond better when you call them by name. The personalization of marketing whether real or perceived, does actually work. As humans we want to be set apart. We want to feel distinguished in some way and when we see our name on a key chain or a coke bottle, we feel more inclined to buy.

How Variable Labels Offer Personalization

As a manufacturer, how can you tap into this personalization? Something as simple as a variable label will do the trick. As a professional label manufacturer, we are not suggesting that a name campaign like Coke launched is the best way to personalize your product. We are suggesting however that not every label speaks to every consumer. There are other ways to personalize a product. Color, shape, design, slogan, and special offer are just a few ways you can vary your label so that it has a broader appeal. Many manufacturers recognize that their customers have different tastes, so they develop different flavors to appeal to a wider audience. Well the same is true of the label. Label appeal is driven by all the visual factors previously mentioned and varying the message will reach a larger consumer base as well. When a product label speaks to a customer personally, you have just made the sale.

Variable Label Uses

We know that variable labels are a great way to expand product appeal, but you may be wondering how you can put this into action with your product.  Below are a few great ideas of how variable labels can work with numerous products:

  • Seasonal Promotions
  • Discounts or Special Offers
  • Introducing New Flavors
  • Highlighting a New Feature
  • Creating a Limited Edition
  • Market Testing a New Demographic
  • Product Personalization

Looking for a Variable Label?

If you’ve never attempted a variable label before, we can help! We’ve worked with many clients in creating quality variable labels to meet or exceed the standards you have set for your product. It’s easy to get started — just call us today at (262) 790-2740, or fill out our simple contact form and one of our label experts will get the ball rolling.

wisconsin-commercial-labels

UL Labels: How Can Buying Bulk Save you Money?

If you’ve ever shopped at Costco you probably have experienced the benefit of buying in bulk. You don’t have to be a large family to recognize savings from warehouse purchases, because if you use a product regularly buying in bulk just makes sense. Manufacturers know this. They also know that if they offer enough of a product at a discounted price, the consumer will recognize the value and make a large quantity purchase where they might have otherwise only bought one off the shelf. In this situation both the manufacturer and the consumer win. The consumer gets the product they want at a cheaper price saving them money, and the manufacturer gets to move more product than normal to in order to meet the bulk demand. If this makes sense for both the manufacturer and the customer, why don’t manufacturers consider this when they find themselves as consumers in the market? UL Labels are a perfect example of a product that every UL certified company needs and should be buying in bulk.

Pros of Buying Online in Bulk

Buying in bulk definitely saves money and buying online saves time. These two combined are a winning solution for manufacturers. Below we look as just a few benefits of buying UL labels online and in bulk:

  • Cheaper pricing
  • Shelf life concerns are minimal
  • Readily available from reliable suppliers
  • Fewer reorders when buying in bulk
  • Fast ordering process
  • Helps with budgeting

Not UL Certified?

If your company is not currently participating in UL certification, it’s certainly worth your time to investigate! Meeting UL standards may seem like a lot of work, but the UL label is on over 22 billion products throughout the world. It’s time to get ahead of your competition. If the UL certification mark is a new standard your company wants to achieve, visit the UL Standards FAQ Page to review some of the steps and requirements that are necessary to qualify for the UL label.

Looking for Bulk UL Labels?

If your company already has UL certification and you are looking for someone to supply your UL labels, we can help! As an authorized UL label supplier, we have a variety of solutions for any unique label applications you may need. To learn how we can use our special expertise to make sure you are getting the proper UL label, please call us today at (262) 790-2740, or feel free to fill out our contact form.

Coming Soon!

Flexo- Graphics will offer blank UL labels in bulk with easy online order soon. For now call 262-790-2740

UL sticker

What is a UL Sticker?

If you’ve ever manufactured and sold anything in the United States, you know how important it is to produce a quality product or part. Many manufacturers invest significant time and money into rigorous testing of their products. They do this for several reasons, such as ensuring a product is of high quality and meets or exceeds technical or safety standards. But one of the main reasons manufacturers put their product through the wringer is to qualify to receive the coveted UL sticker. What is a UL sticker? A UL sticker is a small sticker with the initials UL that indicates to manufactures and consumers that your product is of superior quality because it has met the testing standards set by the UL. It is a certification mark that carries enough weight to encourage consumers to buy with confidence.

What is the UL?

The UL is short for the Underwriters Laboratories. The company started out in 1894 as the Underwriters’ Electric Bureau laboratory and was founded near Chicago Illinois by a Boston engineer who had come to the Chicago World’s Fair to investigate the World Fair’s Palace of Electricity. Seeing the need for proper testing and standardization in electricity, he developed equipment and testing methods to uncover potential hazards. The business developed and expanded into many other sectors. Eventually it became the Underwriters Laboratories. Today the UL is a global giant with its central office in Northbrook Illinois, and offices in over 46 other countries.

What does the UL do?

The UL helps companies in so many facets. From pointing out safety issues to confirming compliance the UL can ensure your company is not just producing a top quality product, but doing it in a way that is both safe for workers and the environment.  A few of the many services offered by UL include: facility inspection, company advisory services, employee education and training, proven testing, auditing and analytics, software solutions, as well as marketing claim verification.

UL Standards

The UL label is on over 22 billion products throughout the world. This does not water down the achievement however, since there are numerous requirements that must be met for a company to be able to proudly display the UL label on their product or part. If the UL certification mark is a new standard your company wants to achieve, visit the UL Standards FAQ Page to review some of the steps and requirements that are necessary to qualify for the UL label.

Looking for a UL Sticker Supplier?

If your company already has UL certification and you are looking for someone to supply your UL stickers, we can help! As an authorized UL sticker supplier, we offer a variety of solutions for any unique label applications you may need. To learn how we can use our special expertise to create the best label for your product, please call us today at (262) 790-2740, or feel free to fill out our contact form.

custom nutraceutical labeling

Sample Packs Help Nutraceutical Companies Sell More


sample-packs-nutraceuticalsFor companies that sell nutraceutical supplements, motivating prospective customers to invest in the products can be challenging. Due in part to the voluminous amounts of information that are available online about prescription medications, health supplements, and their potential side effects, many would-be customers are hesitant to take nutraceuticals for fear of a bad reaction.

How can this perception be addressed? One way to do it is by offering free sample packs of nutraceuticals that you’re marketing to customers who would be first-time users. Samples packs can be offered on your website, handed out by retailers, or an easy give-away at a trade show.

The Benefits of Sample Packs
Nutraceuticals aren’t just nutrition products, nor are they pharmaceuticals. They are a nutritional product that is “ isolated or purified from foods [and] generally sold in medicinal forms not usually associated with food [and] demonstrated to have a physiological benefit or provide protection against chronic disease”. They are available without a physician’s prescription, which adds a sense of intrigue to the products and a quandary over how one will respond to them.

Both issues can be addressed through the provision of free packs of nutraceutical products for consumers to sample before they make a purchasing decision. Below are five strategies that you can use to motivate people try your sample packs of nutraceuticals and increase the chance that they will invest in a retail supply of the product to use in their health regimen.

  1. Advertise the Sample as Free

Offering a product for free gets people’s attention. The only thing they must consider is whether the supplement delivers the promised effect. Because biochemistry differs from person to person, don’t expect all recipients to order the product after they sample it. Some customers may find your product to be an excellent health aid, while others may not take it as recommended, or would probably rather eat a heaping plate of their grandmother’ mint pecan jello rather than swallow another dose.

  1. Use Results to Tell the Story

Most well-researched nutraceuticals are surrounded by information that communicates their health benefits using scientific information, anecdotal reports, studies, etc. However, just as reading about driving a car is no comparison to driving the vehicle, reading about a nutraceutical product and actually using it can be daylight and dark in terms of using the product. If the product produces an appreciated effect, you can expect the sample to be a catalyst for sales.

  1. State No Prescription Necessary

When it comes to distribution and consumption of sample packs of nutraceuticals, users don’t need to worry about illegally taking scheduled drugs that are difficult to get prescribed. There is no pill counting at the doctor’s office, and there usually isn’t a doctor’s visit in the first place. In other words, the barrier to taking the product is low to begin with. The perception of most audience members is that taking remedy is that it will be gentle but have a positive effect.

  1. Leverage Marketing Resources

There are several marketing resources you can use to reach to reach the general target audience or specific segments of it, such as email marketing campaigns, direct mail, and search engine optimization (SEO) to guide refined web traffic to your business website, where samples of your nutraceutical product can be ordered for free. If you need help leveraging these opportunities, contact an online marketing company that works with companies like yours.

  1. Use Appealing Product Packaging

Another way to promote sample packs of nutraceuticals is to advertise them in a display near the pharmacies of grocery stores and near the customer counter at pharmacies proper. In addition to developing product packaging that makes the product appealing, you can also attach a coupon to the packaging that lets people acquire the sample for free by removing the coupon and redeeming it at a point of purchase (POP) in a pharmacy, or points of purchase att registers.

How Flexo-Graphics Can Assist
We can’t guarantee that you will meet your goal of giving away a certain number of free samples, but we can support your effort by providing attractive packaging that communicates the colors and spirit of your company. To learn how we can use our packaging expertise to help you distribute sample packs of nutraceuticals products, call us today at (262) 790-2740, or use our contact form.

Pressure Sensitive Adhesives: Selecting the Right Pressure Sensitive Label

pressure-sensitive-adhesivesPressure sensitive adhesives are common on just about every product these days. The adhesive you choose for these items determines how well they stay on the merchandise as well as their permanence. Pressure sensitive adhesives bond to the packaging as force is applied to the adhesive. They are an exceptional choice for contoured containers or those made with flexible materials such as plastic bottles. The adhesives do not require solvent, heat, or a chemical reaction to bond to the surface and are an excellent choice for consumer products such as:

  • Food & Beverage
  • Household Chemicals
  • Durable and Industrial Products
  • Automotive
  • Wine & Spirits

Pressure sensitive adhesives consist of a sticky substance, which adheres to the surface upon applying a small amount of force. This makes them a lower cost option that is simple to use on consumer products or other items. However, pressure sensitive adhesives are also derived from various types of materials, so it is important to pick the right one. Substrate type, adhesives, and enhancement features all play a role in effectiveness. Printers and converters are experts in this area with years of practice. They are able to offer exceptional advice.

Too Many Choices Require the Help of a Professional
The first decision you must make will be the type pressure sensitive adhesive, which offers two basic choices and may consist of several varying properties. This selection entails one of the following types:

  • Permanent – This is the most common adhesive used in consumer product and industrial labeling applications. Once applied, the name speaks to its strongest characteristic; it cannot be easily removed once applied.
  • Removable – These labels are removable for a period of time. An example might include a coupon attached to another label or a two-part label that is peeled back to view product specific information. Repositionable labels fall into the removable category. These are removable over a short-time period to allow for multiple applications and removal. This choice is often used in retail settings, where products are moved from location to location.

The next decisions get a little trickier, as the above are easier to decide qualities and the following factors are able to make or break any pressure sensitive adhesives for your product. The next decisions revolve around the life cycle of the end product where the label is placed. These factors to consider might include:

  • Surface Shape and Texture
  • Environmental Exposures
    • Chemicals
    • Temperature Ranges
    • Water / Rain
    • Ultraviolet Light
  • Application Type and Speed of Application
  • Minimum and Maximum Application Temperature

A professional with experience in this area will quickly be able to recommend what type of adhesion and qualities are necessary for proper bonding. The wrong choices could lead to it loss of adhesion or damage from harder to control factors such as temperature or chemical exposure.

To guarantee a dependable pressure sensitive adhesive for labeling or other needs, you need an experienced printing professional. At FlexoGraphics, we have years of experience when it comes to designing and printing with pressure sensitive adhesives. We work hard to ensure our customer’s gains the right bonding quality and visual appearance for each of their products. Contact us today to learn more!

freezer-labels

Should you Order Freezer Grade Labels Online?

Seems like a fair question. In this ever-competitive online market, often times retailers who can get products to you the easiest and fastest win over their competition – (you know, those old fashioned brick and mortar places). The problem is that easy and fast doesn’t always mean highest quality and best fit, and just because someone is selling labels online through Amazon, doesn’t mean they have the knowledge and experience to recommend labels for harsh environments, or difficult substrates. Let’s look at a few things you get when you choose a professional label manufacturer for your freezer grade labels:

  • Custom labels designed to last the lifetime of your product
  • Custom packaging solutions to solve those tricky application problems
  • Knowledgeable customer service representatives to walk you through the process
  • Superior materials that make your labels last longer and stay where you need them to stay.
  • Durable labels designed for commercial use, not home use

Professional Freezer Grade Labels

As a food producer, you’ve likely put a lot of effort into creating a product that consumers will love. Designing a captivating label is equally as important and matching the proper label with the conditions it will endure is even more critical.

When you are talking about labeling a product that will face harsh environments you need an experienced label manufacturer to help you get a durable label that will stay in place. Regardless of the conditions your product will face, wet, dry, cold or hot, you will need an expert-tested label that has been proven to withstand tough environments and perform as intended. There’s definitely a difference between freezer labels that are used by consumers for homemade foods and leftovers, verses freezer grade labels that will stay in place for shelf life, ensuring brand recognition, clear pricing and details, and durability for package shipment and transporting.

Flexo-graphics has been manufacturing labels for all types of industries for over 35 years. They have a team of experts who will walk you through the labeling process and can make it as simple as ordering online.

Looking for a New Label Supplier?
If so, Flexo-Graphics is your ideal destination. We offer a variety of label solutions for different label applications and provide a great selection of product labels, among other benefits. To learn how we can use our special expertise to create the best label for your product, please call us today at (262) 790-2740, or feel free to fill out our contact form.

dry release coupons

Putting Product Labels to Work – How Dry Release Labels Can Help Move Merchandise

It may seem like a small and simple sticker, but product labels fill numerous roles for manufacturers. They come in different sizes, materials and shapes. They provide valuable information from ingredients to directions. They help manage inventory, catch a consumer’s eye, and they can even play a key role in point of sale displays. That is if you are using the right type of label. Dry release labels, often referred to as IRC labels, act as instant savings coupons for consumers and are often the catalyst that moves a consumer from browsing to buying and these simple removable labels are used by companies today to advertise a special reduction for the immediate or future sale of a product.

Companies are using dry release labels on certain products for many reasons, but one of the biggest is the ability to hook new customers. People are often reluctant to try something new, especially food items if they are not sure they will like it. Having a coupon incentive is very effective in getting a customer over this objection. They work in getting a customer to try the item who might have otherwise looked the other way.

Below are a few more reasons why businesses should consider using dry release coupon labels:

  1. Enhanced Value – Consumer thinks they are getting a bargain.
  2. Brand Differentiation – They look alone can set a product apart from its competition.
  3. So Easy — Pull it off and use immediately
  4. It’s a Win-Win — Consumers save money, and retailers move more product!

Dry release labels are designed to provide the savings right on the product. Although they seem simple to implement, you should contact a professional label company to ensure these coupons are designed with the right material and are eye-catching to consumers.  An experienced service provider offers these benefits:

  1. Easy to Remove Coupon
  2. Proper Design to Attract Consumer Attention
  3. Can Withstand Extreme Temperatures
  4. Leaves No Residue
  5. Proper Size for Branding & Promotional Designs

Dry release coupon labels are a cost effective way to reach new customers while still rewarding those already dedicated to the product. At Flexo-Graphics, we have years of experience in working with various types of merchandise labels. Why not give us a chance to boost market notice ability and help your product beat out the competition?

Looking for a New Label Supplier?
If so, Flexo-Graphics is your ideal destination. We offer a variety of label solutions for different label applications and provide a great selection of product labels, among other benefits. To learn how we can use our special expertise to create the best dry release label for your product, please call us today at (262) 790-2740, or feel free to fill out our contact form.

product labels

Label Products: Making Sense of These Overwhelming Choices

Labels are one of the primary marketing tools for products and the wrong choices easily send potential customers to the competition. Professional printers do more than simply print these items on adhesive materials. A multitude of pieces make up the puzzle we call a label. If you are trying to effectively market merchandise, this aspect will either make or break the sale. Understanding what comprises a label and the details behind creating them is definitely beneficial. Label products consist of several components much like when creating a delicate piece of jewelry or artwork.ax

To start, the graphical design aspects are only part of the decisions you will need to make. Label products generated in a professional facility have several base components that directly effect their look and durability. Additionally, labeling products are printed and cut in a number of ways. The first step involves preparing the face stock or printing material, coating, adhesive layer, liner, and inks. Once these items have been prepared, the label product is printed, cut, and finished based on your needs.

What Goes Into a Label Product?label-products
The environment, required bonding, design characteristics, and more will affect what is chosen for printing a label product. For example, if the goal is high-end graphics, and it has many versions of the label, then digital printing is a great choice. This is because the electronic documents are directly transferred from the computer. However, if the label must be waterproof, then flexo printing or a special finish could be necessary to protect the design. Below are a few of the decisions you will need to make:

  • Base or Face Stock – Since this is the primary material for the label, this will be one of the most critical decisions. Coated paper, polyesters, polypropylenes, and synthetic are a few examples. It is fed through the machine where the design is printed.
  • Liner – A material below the adhesive used to protect the label until it is ready for application. Liners are important elements for auto application lines, and for products that are sheeted. High speed auto application lines require liners to not break with impeccable consistency. Sheeted applications require liners that like to “lay flat.”
  • Adhesive Layer – Resides below the face stock and is used to bond the label to the surface. This material can be removable or permanent with various degrees of tack. A product exposed to extreme temperatures will require an adhesive that is different than a product going on the front of a tee shirt.
  • Coatings and Laminates – Placed on top of the face stock to deliver an extra finish or some type of additional protection like waterproofing. Very critical for both the “look” and the “functionality” of the label. The label products sometimes require a lamination procedure to gain protection from ultra violet radiation, moisture, or chemicals.

The type of printing, inks, and finishing methods must also be considered when making these decisions. Once chosen, the face stock is then run through a specified printing process. Designs are either printed directly on the face stock or onto another material, which is then applied to the face stock. The liner below this ensures the adhering material is protected until removed for application.

Finishing processes such as die cutting or coating application can occur inline or offline after the preferred printing method has been used. They are inspected after each process to guarantee the highest quality before packaging and shipping. At Flexo-Graphics, we carefully help you pick out the right materials for your label product needs and monitor each process to ensure absolute quality. We will help you gain an affordable labeling solution that meet the need of the intended project.

labels-on-demand

Labels on Demand: A Better Way to Achieve Promotional Short Runs

As more companies strive to meet the demands of their market faster and maintain a reduced inventory count, programs offering labels on demand have began to surface. What are labels on demand, you might ask? This is a service offered by professional labeling companies where the business requesting these items has the opportunity to make fast product packaging & labeling changes.

One of the biggest goals today is the ability to change the look of a product as fast as demand changes. Labels on demand help companies manage their product, costs, and cash flow as well as ensure raw goods inventories remain trimmed. This objective pushes a need to be able to create short run orders consisting of high-end graphics.

Professional companies offering this service provide the ability to quickly run a marketing promotion for a product and meet the current demands of consumers without having extensive back stock of materials. It also ensures that companies only pay for what they need and do not get stuck with unusable labels after the promotional campaign has ended.

How Do Companies Benefit?
Providers offer companies a way to submit their order right online or through a service representative. The ordering platform may be used to enter an order for labels any time they are needed, whether a small or large count. For labels on demand, the run counts are typically smaller ranges than normal, and are often produced on digital production equipment. Due to the equipment and infrastructure needed to service this market, not all label convertors are able to provide customers on demand programs.

The supported counts for this type of ordering comes down to the chosen provider. This is why it is important to make certain the selected service is able to deliver exactly what is required in regards to counts, quality, and graphics capabilities. The right provider will ensure these benefits:

  • Less Waste
  • Lower Labeling Cost
  • Quick Customization
  • High-End Graphics
  • Shorter Runs
  • Better Materials Management

If your company frequently runs special promotions or changes its marketing strategy, then labels on demand are the perfect fit. Imagine selling a product that requires a vast amount of raw inventory. However, to properly market it, the look must be changed quite frequently. If you use traditional printing services, then the labels are usually printed in high counts. This can have two specific drawbacks if not managed correctly:

  1. Remaining products cannot be put on the shelf due to outdated labeling.
  2. Remaining labels have to be trashed, thus increasing overhead.

Either way unnecessary funds will be spent to market one or more products. With labels on demand, you are able to have shorter print runs and better manage the cost of this process. Not to mention, when using the right professional, you have access to their experience, innovative technologies, and advice for reaching the target market.

At Flexo-Graphics, we use the latest technologies and processes to assist our customers with their product labeling needs. We offer labels on demand, in conjunction with our tradition print and inventory model to help our clients manage their inventory and keep their product in the eyes of the consumer. I guess you could say, you can get the best of both worlds. Contact us today to see how this service can help your business!

Using Short Run Product Labels: Four Applications

short-run-product-labelsShort run product labels are so named because users order and apply them to products in “short runs”, which typically means that few labels comprise the label order, and the labels are applied to products that are offered in small quantities for one reason or another. There are numerous applications for high-quality short run product labels. In this entry, we take a look at four common situations for which short run labels are an ideal product labeling solution.

  1. Time Sensitive Product Offerings

Short run product labels are a perfect solution for products that are offered for a limited time, such as seasonal items and unique items that are sold within a small time frame to boost quarterly sales. If you have a product that you plan to offer for a limited time, using short run labels can help you control operating costs that surround the release of the product.

Instead of overpaying by ordering more labels than you need, order labels in the quantity that matches the lifespan of the product offering. Depending on how many time sensitive product offerings your company rolls out annually, using short run labels could save your organization thousands of dollars annually.

  1. Products With Low Sales Volume

Short run product labels are also ideal for products that have a low sales volume, such as niche products that are purchased infrequently. If your company offers such products, you probably already have a good read on how many of the products sell within a given period of time. You can use this information to order short run labels that match sales volume.

  1. Products That are Under Review

Before they hit store shelves, products are often reviewed by members from the target audience and professionals who have experience with the products. Naturally, you want to present test products in their final state, including product labeling. Because products that are under review are typically distributed in small numbers, outfitting them with short run labels is the most sensible option.

  1. Products With Limited Quantity

Products that have already been produced in a limited quantity and won’t be produced again allow the manufacturer to predict exactly how many product labels are needed. When a small volume of limited quantity product are produced, labeling the goods with short run labels can be a highly cost effective option.

Need Short Run Product Labels?

If your company has products that apply to any of the situations above, using short run product labels is a great solution for reducing label expense that surrounds product distribution. There are also several other product situations in which short run labels are an effective solution.
For over 30 years, we have served companies and organizations in the industrial, consumer, food and beverage, automotive and appliance sectors, to name just a few. To find out if short run labels are a good option for your product labeling needs, please contact Flexo-Graphics today at (262) 790-2740, our use our contact form. We look forward to assisting you!

The Beauty Behind Marketing with Custom Battery Labels

Custom-Battery-LabelPutting a product out on the market is a big job and while there are many aspects to cover, it is essential to ensure that the label does its job! Does your company sell merchandise in the automotive, marine, or lawn and garden consumer markets? If so, then a personal label with the name of the company, not the manufacturer is a way to promote a service atmosphere where customers are essentially buying local.

In these industries, the selling of batteries for a lawn mower, car, or boat is ideal for using a private line of battery labels. First, consider the major brands made available for resale to companies. If an OEM manufactures the merchandise, having their name on the shelved item will actually make it harder to sell.

A prime example of this is Wal-Mart who markets EverStart as a brand, which is actually made by one of the largest battery OEMs. By using a professional to create a private line of battery labels, you gain these benefits:

  • Perception of Better Service & Value
  • Local Feel to Customers
  • Company Branding Perks
  • Easier Customer Sales
  • Enhanced Control Over the Product

More companies are turning to private branding techniques such as company battery labels. If marketing this specific product, then there is no doubt to the plethora of benefits offered by having the company name on it.

Why Private Line Battery Labels?

In the past, it has been common to view store labeled products as a lower cost option over national brands, but in the recent years this view has shifted significantly. In fact, customers typically prefer to buy a private label brand rather than the alternative. So, it is safe to say you automatically gain customer approval by putting your name on sold products. The real question is how do you generate the battery label?
The easiest approach is to have an experienced company handle the design and printing processes. It is expensive to buy the equipment and bring in the experience necessary to make this happen. Most labeling companies offer set prices for a certain production counts, whether customized or not. Thanks to the introduction of digital labeling technology, it is not costly to obtain small counts of labels for each battery type. A qualified company will be able to assist with:

  • Research & Development
  • Graphics & File Management
  • Warehousing
  • Inventory Management
  • Cost Analysis
  • Digital Printing
  • Prototyping

Private line battery labels are a great choice for any business operating in a small town or neighborhood. A garage selling these items as part of offered services could use custom battery labels on products to gain customer appeal. The same goes if the market base is for lawn mowers or auto parts sales.

This simple, low cost option provides the down home feel customers want when shopping at or obtaining services from any business. At Flexo-Graphics, we understand how important it is to provide the right image to customers by using your own brand. With over 30 years of experience in our back pocket, we are ready to help you develop the right battery labels for marketing products to your customers. Contact us today to discuss options.

IRC-Labels

Instant Rebate Coupon (IRC) Labels: How Do They Help Companies Sell More?

Instant savings coupons are something consumers see on products shelved in every store. It is a marketing strategy used by companies today to advertise either an item at a specific price or a lower, discounted price. The discount, of course, is applied when customers purchase the item. Instant rebate coupon (IRC) labels are becoming a common method for encouraging consumer purchases. As opposed to mail-in discounts where the customer must perform certain tasks to get the savings, instant rebate coupons provide immediate satisfaction to the customer.

Companies are beginning to use IRC labels on certain products for several reasons. One of the biggest is that it offers a quick way to boost sales in all markets. Another is the ability to get customers to try the item, who might have otherwise looked the other way. Here are five good reasons why businesses should consider using instant rebate coupon labels:

  1. Enhanced Value
  2. Brand Differentiation
  3. Gains Consumer Attention
  4. Easy for Customers to Redeem
  5. Cross Branding Opportunities

Today, consumers are becoming shopping savvy and have increased awareness. A large number of product variations makes it important to be able to make merchandise stand out above the rest. An IRC ensures enhanced value to the customer, makes the product stand out, and relieves consumers of tedious tasks such as cutting out coupons. The savings do not have to be phenomenal, as even a mere 25 cents off will do wonders for any product.

Using IRC Labels to Your Advantage

Remember the days of individuals spending their Sunday afternoon clipping coupons from a local newspaper? Now consumers want the savings without the work and instant rebate coupon (IRC) labels provide a cost effective way to meet this demand. Since competitors are around every corner, it is in your benefit to grab the customers’ attention in any way possible.
As an example, at the local grocery store at least eight different brands of spaghetti sauce exist on the shelf. Your company sells an organic, all natural ingredient garden-style sauce. The product is obviously the healthier choice and giving the customer an instant discount will discourage them from purchasing a well-known national brand.

Instant rebate coupon (IRC) labels are designed in a manner to provide the savings right on the product. A professional will ensure these coupons are eye-catching to consumers. As stated before, the savings may be a few scents to one dollar. If it at least matches the price of a national brand, the consumer will be compelled to try it. An experienced service provider offers these benefits:

  1. Easy to Remove IRC’s
  2. Eye-Catching Designs
  3. No Damage to Underlying Graphics
  4. No Residue or Remaining Stickiness
  5. Room on Label for Branding & Promotional Designs

IRC labels are a cost effective way to reach new customers while maintaining those already dedicated to the product. If you have not considered this marketing item, then it is a worthwhile strategy to ponder. At Flexo-Graphics, we have years of experience in working with various types of merchandise labels. Why not give us a chance to boost market notice ability and help your product beat out the competition?

Transparent-labels

Transparent Labeling – Is your Bottle Ready?

Take a look at the food manufacturing successes today and you will see that the trend towards clean and natural ingredients is leading the pack. Today’s consumer wants to know exactly what they are ingesting and they don’t want to have any hidden ingredients lurking in the shadows. Transparency in the food and drink industry is the buzzword and not surprisingly, it is spilling over into labeling as well. The idea of a transparent or “no look” label is actually fresh and cool, and having a clear label means the consumer sees more of what you want them to see – your product! If you went through the difficult process of creating the perfect brew, spirit, wine or soft drink, why wouldn’t you want to showcase it? If you are thinking about purchasing transparent labels for your next product run, there are quite a few considerations from choosing the right supplier to understanding the difficulties that may come with application.

Choosing the Right Transparent Label Supplier
If this is the first time you will be using a transparent label, then it is best to go with an experienced supplier. They know what it takes to make sure the artwork clear and that the label will withstand its environmental conditions be they hot or cold. They will be able to recommend the proper adhesive for a smooth application. They will recommend sizing and placement, and they will produce a sample run so that you can practice the application process before taking on a large run.

Application Challenges – No One Likes Bubbling
Clear labels look cool, but getting them to look like they seamlessly fit the glass can be a real challenge. Bubbles are the biggest problem and many obstacles can get in the way – dust and air being the leading culprits. Getting the best material with proper adhesive will go a long way in reducing these problems. A good supplier can also counsel you on your application process to help you determine what will be the best solution for you. Clear labels do not come without application challenges, so working with the right supplier that can alert you to the problems and help you avoid some will prove invaluable in achieving that “no label” look.

Looking for a New Label Supplier?
If so, Flexo-Graphics is a great partner to choose. We offer a variety of label solutions for different label applications and provide a great selection of product labels, among other benefits. To learn how we can use our special expertise to create precisely the type of labels you need, please call us today at (262) 790-2740, or feel free to fill out our contact form.

 

 

Buying Labels Online – Is it Really the Smartest Decision?

Speed and efficiency are typical indicators of a strong and thriving business. When a business can get a product to market faster and more efficiently, they often beat out the competition. These traits are fantastic for production, and choosing the fastest and most efficient option usually makes sense, but what happens when the fastest choice doesn’t deliver the best thing for your product? Many companies in a rush to get their product to market will purchase what they believe to be an inexpensive stock label. What they don’t realize is the cost of getting the wrong label.

If you do a search for online label printing, you can pretty much find any supplier who has an online ordering form that allows the user to create a “custom” label. From size, to paper, to quantity, you can select everything you think you will need. But have you? There are important decisions that go into creating the best possible label for a product and designing the proper label for a product can be critical to its success. Let’s look at the things you don’t get when you purchase your labels online:

  • Experienced Label Designer – Getting an experienced label designer will help you avoid making mistakes. They know what questions to ask and they have the answers. They understand the processing time, manage your expectations, and will deliver on time.
  • Custom Materials and Specifications – What happens when your product doesn’t meet the “one size fits all” model of most label templates. Do they have a material that meets harsh environments? One that won’t peel when it gets wet? Will the bar code stay in place for the shelf life? Material and specs are critical when determining the duration of the label.
  • Mock Up Sample and Approval Before Production – Seeing is believing. With an online ordering service, will you actually get a sample to try out before you make a large order? Getting a sample to approve before production can save time and money.

Why Working with an Experienced Team Matters

Never underestimate the value that experience brings to production. Every company has stumbled along the way to success and through that has discovered the best way to deliver their goods. An experienced labeling company will have worked through plenty of unique and custom situations to be able to get you the exact label you need. They will not only ask the right questions; they will have the right answers.

Are you Looking for a New Label Supplier?

If so, Flexo-Graphics is your ideal destination. We offer a variety of label solutions for different label applications and provide a great selection of product labels, among other benefits. To learn how we can use our special expertise to create precisely the type of labels you need, please call us today at (262) 790-2740, or feel free to fill out our contact form.

custom wine & spirit Labels

Custom Wine and Spirit Labels: Keep Your Customer’s Eye on the Prize

The surge of custom labeling designs is hard to miss, whether you are a large or small wine and spirit manufacturer. Many companies have begun to add a little personalization to their wine and spirit labels. For example, if introducing a special lot of a product, then custom designs consisting of a lot count for the bottles would definitely be a good idea. Personalized labels celebrating the anniversary of your company are another great way to successfully gain more attention.

This type of customization draws customers to your product, as it delivers the perception of a unique, one of a kind find. The other significant change in this market has been the use of high-end graphics on each product. These have become a real eye catcher thanks to the use of advanced digital technologies. With the right provider, you can pretty much create any imagined wine and spirit labels to better reach consumers.

A Real Marketing Example

Take the company JAQK Cellars, for example, who is perceived as a fun brand because of the variety of unique, stunning designs placed on their bottles. Their particular pitch is to use designs you might see in a casino environment, but the end goal is to encourage friends to get together, have fun, and play. If you want to see the designs, check out the companies website: http://jaqkcellars.com. Some additional great examples of stunning campaigns include:

  • Middleton Family Wines
  • Inkwell Wines
  • The Tapas Wine Collection
  • Dancing Dragonfly Winery
  • Small Talk Wines
  • Red Oak Winery

There is an infinite list of companies who have used their own custom, high-end graphic designs for products. If you have not considered one or multiple short runs for wine and spirit labels, then it is time!

Why Custom Wine and Spirit Labels?

Personalized labels are a driving factor in what product consumers decide to purchase. If you use a bright label with attention grabbing graphics, then it is definitely going to be in the customer’s line of sight. Word play, custom lots, short run labels, and alternative techniques all have their place in this area of marketing. Many consumers now desire products that have prestige and are exclusive.
The best way to further market your product is to use custom wine and spirit labels, which make it special in the eyes of the buyer. This could be lot numbering so that it is only available in a limited quantity batch or to use the label to convey an individualized experience. A large number of customers today desire to spend their money on a product capable of delivering a specific experience rather than a simple object. Custom wine and spirit labels make it easier to do so.

At Flexo-Graphics, we understand the importance of creating the right label for these products. We offer the latest high-end graphics technologies and techniques. If you have a design or need help in creating one, our team has over 30 years of experience in the business. Contact our wine label experts today to see what we can do to make your product stand out from the rest!

craft beer spirit labels

Digital Labels: The Perfect Solution When you Need Labels Fast

If you are trying to get your product out to market faster or desire the most cost effective way to brand it, then digital labels offer a high end graphics option without extensive setup or costs. What are digital labels and how do they help businesses? This form of labeling is an alternative to the traditional approach of flexography where flexible plates are used with a cylinder to transfer the label on the material. Traditional approaches entail extensive setup and are better suited for longer run and multiple construction projects, while digital labels deliver these benefits:

  • Reduced Overhead
  • Minimal Setup
  • Faster Delivery
  • Higher Quality
  • Customization

This type of labeling involves the transfer of electronic designs to print without any extensive intermediate steps. By using digital labels, it is easier to gain higher output quality as the computer is able to automatically adjust text and fill in gaps as the process takes place. Digital labels also make it easier to achieve brighter, high quality images.

Brand managers and owners are finding digital label production centers as an excellent complement to their traditional long run flexographic label operations. Corporate buyers achieve their goals in reducing label inventory or obsolesce, and marketing managers achieve their goals with digital partners through of faster time to market, and better consumer response to their packaging.

Understanding the Value of Digital Labels
Digital labels provide an opportunity for companies to apply customized designs, decrease printing time, and supply a lower cost, fast approach to market entry. A good example of this is the Craft Beer market because labels are often unique and of high quality. This allows producers to quickly place a stunning design on the product for seasonal campaigns or other marketing objectives. Besides the basic benefits listed previously, digital labels provide these additional advantages:

  • On Demand High Quality Printing
  • Elimination of Plate Costs
  • Fulfill Short Run Requirements
  • Offer a Simple Option for Sample Runs
  • Promote Personalized Products
  • Have Lower Preparation Costs
  • Boost Time to Market
  • Deliver Rapid Turnaround
  • Easier to Modify

If you are not using digital labels for products then odds are it takes longer to get your products to market and the cost is soaring. With digital labels, it is easier to churn out high quality designs as well as change them on the dime. Digital printing offers the ability to create custom designs, facilitate on demand printing, and supports the rapid turnaround many company’s today require for supporting “Time to Market” objectives.

The quality of every label has a significant impact on your product, as it is the true eye catcher for potential customers. A poor design or an inability to make sudden changes prevents your product from entering the consumer market quickly. At Flexo-Graphics, we specialize in this area of printing and want to help you achieve the right design for your product so that it stands out from the rest. Contact us today to learn more about our digital labeling processes and how they will help your product shine.

What Makes Variable Labels so Appealing to Consumers?

variable-labelsVariable labels are printed on demand to feature unique aesthetics and information, such as images, text, and numbers, to name a few. An example of variable labels that are designed for consumer appeal are water bottle labels that contain a message for each attendee to a wedding or a corporate event. Similarly, Coca Cola has printed people’s names on the front of its plastic cola bottle labels with the same appeal in mind.

Variable Label Appeal

Speaking of appeal, what makes variable labels so attractive to consumers? This is a question every company should answer concerning its target audience before it uses variable labels for product distribution. Obviously, the appeal of variable labels to one customer demographic may be different than the appeal of the labels to another. However, there are certain appeals of variable labels that tend to transcend target audience parameters, particularly the four below.

  1. Personalization

The modern depersonalization of consumer products can be traced back to the Industrial Revolution, when companies became interested in cranking out as many products as possible within a given period of time to increase profits. As consumers, we are used to this scenario today. So, it pleasantly surprises us when we see a product such as a Coca Cola bottle with our name on it. It is not only the personalization that counts, but also the fact that it is so unique.

  1. Customization

Consumers are also attracted to variable labels because some companies that use the labels accept custom orders, as long as a certain number of units are purchased. Imagine planning a Christmas office party and having one or more types of prepackaged beverages with each attendee’s name on them. Everyone wants to throw a party that won’t be forgotten, and using customized drink containers can be one element of throwing a party that achieves the goal.

  1. Creativity

In the minds of many consumers, something that looks new is new, even if the product is the same as before, with new packaging. When companies roll out different creative packaging options for the same product, sales numbers often insinuate that consumers are interested in more than just the usable part of the product. As admirers of aesthetics in various forms, they are also interested in the creativity that went into producing the eye catching, diverse packaging.

  1. Limited time

A particular company’s specific uses for variable labels probably won’t last forever. Thus, customers are attracted to the labels based partly on the ephemerality of the label presentation. Knowing that something won’t be available forever naturally encourages us to “get it while we can.” This is one reason why time sensitive marketing incentives work so well at selling temporary products. Consumers don’t want to miss out on what may not come around again.

Looking for Variable Labels?

If so, you have come to the right place. Flexo-Graphics is a full-service label printing company that handles the entire creative cycle for producing variable labels, including: R&D / need assessment and management of graphics, color, print, and warehousing. We also provide E-tools and client support to offer a best in class customer service experience. To learn more about our variable label solutions, call us today at (262) 790-2740 to get started.

label design

Label Design: Why is the Help of a Professional Important?

label designIf you are trying to move a product to market, then the label design is an important aspect of this process. As the first line of sight to any customer, the label design must not only describe the product, but also gain notice ability above the competition. With this part of product marketing, the rules are not black and white. The right combinations of choices will guarantee the desired message, appearance, and qualities are transferred to any product. Label design involves a variety of choices including:

  • Layout
  • Size
  • Shape
  • Colors
  • Ink Types
  • Adherence Properties
  • Protective Coatings

Unless you are printing only a couple of labels for the lifetime of the item, it makes sense to gain the help of an experienced professional printer. The end cost will be lower, the quality is better, and they have the necessary equipment to print short-run or large-scale quantities. Additionally, choosing to do it on your own only provides one printing method. Experienced professionals offer many ink, stock, liner, and design choices with a lower margin for error.

Digging into the Details

A professional is able to offer advice based on available stocks, inks, application methods, and adhesives. These gurus of label design have inside knowledge backed by years of experience. The design process will take less time while offering outstanding results. Most printing professionals have certain specifications to ensure the label design is printed appropriately. For example, a specific distance is required between multiple line colors to prevent trapping and if die cutting, the print area has to be a certain distance from the cutting location. Here are a few other technical considerations to keep in mind for your label design prior to sending it to a professional:

  • Design Software
  • Minimum Font Sizes
  • Minimum Thickness
  • Reverse out Font guidelines
  • CYMK and Pantone color call outs
  • UPC restrictions
  • Screen and shadow recommendations

These among other specifications have to be met in order for a professional to properly print the label without running over the cutting area or having ink issues. An expert will be able to make recommendations based on your design and help with this process. This ensures the end result is not only accurate, but also visually appealing. Some designs do not work on certain types of stock due to ink requirements or other types of factors. In these situations, alterations must be made to the stock, application surface, or even the printing method.

A professional who has knowledge in label design will save you money and deliver better results. Several decisions must be made around the design including product name placement, the labeling materials, graphics, type of inks, and the shape of the label. Different printing methods will have benefits for some scenarios while others could have too many limitations. Professional use their experience to provide tailored advice regarding processes like material selection or printing methods to deliver the right options at the most rewarding cost.

At Flexo-Graphics, we have minimum artwork creation specifications that must be met, which can be found here. Our team is available to help with any questions you might have and will work hard to provide an impeccable design after gaining an understanding of your needs.