battery-label

Battery Hazard Labels – A Key Safety Element for Products

Hazard labels are required for every type of battery sold to consumers to alert the buyer of potential dangers. Required battery hazard labels vary based on several factors including the type. For example, lithium products must have a Class 9 identifier whereas lead acid products need a Class 8. Battery hazard labels are critical because they universally communicate the following to everyone who handles them:

  • Special Handling Instructions
  • Risk Awareness
  • Package Placement
  • Shipping Precautions
  • Emergency Information

Adding the wrong one or missing a regulatory requirement could be detrimental to your product and prevent shipment or result in legal complications. Battery hazard labels must remain on the product for its duration of use making it important to choose the right materials as well as adhesives. If the identifier becomes unreadable or falls off, then you could be responsible.

Important Considerations when Ordering from a Provider

Having the right identifiers and reliable warnings starts with a solid, dependable provider. Even with the right supplier, it is important to know what you need and to fully discuss these needs before designing or ordering. Here are a few considerations:

  • Size – The size of the hazard identifier will vary based on defined requirements and the product type.
  • Label Construction – A provider should have a proper material construction for application requirement. If a new material needs to be established then your provider can make recommendations.
  • Warning Type – Hazard identifiers cover 9 precise dangers making it important to know which ones are necessary for your products.

A provider must be able to meet the defined regulatory requirements including size, design, and warning type. They must also use dependable, high-quality materials that provide the following protection for exposure to harsh conditions such as:

  • Extreme Cold
  • Extreme Heat
  • Chemicals
  • Abrasion
  • Humidity
  • Moisture

These types of conditions will cause the label to become unreadable or fall off the battery. Take time to understand the requirements for your specific products and then discuss these needs in full to ensure the right materials and designs are used to create your battery hazard labels.

At Flexo-Graphics, we understand the importance of meeting all regulatory requirements. Our team will work with you to ensure the end result is fully compliant with all regulations based on the label type. Contact us today to learn how we can help you with this important part of product labeling.

promotional-wine-stickers

Promotional Stickers: Make Your Products Pop Off the Shelf

Promotional Wine stickers provide further options for customization and are able to complement their counterpart, the Prime Wine label. Both are often printed on the same types of materials and in multiple shapes or sizes and may serve differing purposes depending on needs. The Prime label is used to achieve product identification or to deliver required information. They are designed to go on a defined surface size whereas a Promotional sticker may be a simple graphic such as a tasting score, award symbol or other picture. Promotional Wine stickers are often applied to shoulder or the neck of the wine bottle.

A promotional wine sticker is often placed on the bottle after filling and even at the store level to draw extra attention to the product, or to provide additional information. This is because they provide a versatile, unique way to represent the promoted brand or an individual wine. They are meant to compliment the prime label on the wine.

Using Promotional Wine Stickers to Boost Appeal

Regardless of the theme, promotional wine stickers are a versatile option for promoting any product that delivers exceptional graphics. They make a great option when bottles need to be personalized for events or special promotions. One option is to use them to create holiday oriented designs with high-quality graphics for limited quantities. Here are some other ideas for this option:

• Special Event Branding (Weddings, Birthdays, Anniversaries, etc.)
• Holiday Branding (Christmas, New Year’s, Valentine’s Day, etc.)
• Add Promotional Wine Stickers with Names or Locations
• Design a Sticker to Promote Latest Tasting Score
• Add Wine Stickers with Funny Graphics or Sayings
• Use to Raise Awareness for a Cause

Whether the goal is personalization or to distinguish your products, promotional wine stickers offer a number of options with enhanced graphics and varying sizes. The options are as endless as a blank canvas!

Ready to Get Started? Flexo-graphics is Here to Help!

Before ordering your promotional wine stickers, it is important to know what is desired in the design as well as the details of the application. The size of the stickers will be dependent on the placement location, the surface qualities, and what information the sticker is providing. Will the sticker only display an image or have text as well? Should it complement your label design or be used in place of it? A professional can assist with these decisions and offer advice to ensure it compliments your product appropriately.

If you are thinking about using promotional wine stickers, the team at Flexo-graphics will help you choose the right design elements and size for the application purpose. As a top-rated wine label provider, we have years of expertise and want to help your product succeed. Contact us today to learn more.

short-run-flexible-packaging

Short Run Flexible Packaging: How Does It Help You Bring Products to Market Faster?

Flexible packaging is more than a trend when it comes to marketing products. Bags, wraps, pouches, stick packs, and other items consist of this type of packaging, which is made from film, foil, or paper sheets. When these substrates are filled or sealed, they have a pliable shape. The form of packaging is frequently seen in the food industry as well as for some medical and consumer products. Short run flexible packaging is now being offered as an option for gaining lower counts in less time. Digital printing allows companies to move their products to market faster through shorter runs.

The growth of flexible packaging has primarily been due to economy changes and a direct need to have alternatives to typical rigid designs. It has been possible thanks to factors like technology changes, reduced materials consumption, and material advancements. While the printing process has been traditionally dominated by flexography, new technology options are making digital printing a plausible alternative for custom packaging.

How Can Digital Printing Help?

Flexography offers reliability, quality, and cost effective parts for larger flexible packaging runs. So, where do digital methods prevail when these obvious benefits are available? Digital printing for short run flexible packaging offers its own set of rewards. First, the choice produces the packaging faster with less time to market. This is because the computer software is able to automatically send artwork to digital print devices eliminating many of the traditional setup costs and the time to get files to press. In addition, digitally printing promotes many advantages.

Advantages Offered by short Run Flexible Packaging

  • Impeccable Creative and Print – The method provides increased consistency and vibrant colors. Digital presses have incredible color registration, with limited trapping requirements. Digital color palettes have grown substantially over the past decade, and producing color matches are done with ease. Furthermore digital print allows for database driven packaging with custom text, images, or codes on each unit.
  • Tackle Obsolescence– Especially with new products, digital workflow allows you to print lower quantity values without having the need to offset high fixed costs. Produce what you need, not what you need to cover high set up costs with other processes.
  • SKU Proliferation – Having the ability to produce short runs digitally delivers a chance to make sudden design changes at a low cost. More and more brands are making more variations of their products, and the digital workflow fits the bill for this trend.
  • Grean and Lean – Digital print methods allow companies, like Flexo-Graphics, to operation with significant lower waste in their manufacturing stream, which results in lower overall print costs. Furthermore, the ability to print lower quantities (cost effectively), reduces the need to warehouse products and cost and space associated with it.

Looking for Short Run Flexible Packaging?

With a fight for consumer attention, consumer product companies are searching for ways to stand out quicker. At Flexo-Graphics, we offer both flexographic and digital printing services backed by over 30 years of experience. Our goal is to deliver a dependable range of branding, security, and identification options with to ensure you get the right features for a well-branded product.

harsh-environment-labels

Harsh Environment Labels – Rigorous Conditions Require Tougher Solutions

A standard label simply will not withstand the elements it will be subjected to in some surroundings. Many materials are not capable of maintaining properties such as adherence and readability when put under extreme conditions. For this reason, labeling providers offer industrial or harsh environment labels as an alternative option to their customers. These choices offer increased durability and additional protection against the elements.

Several products experience pro-longed or significant exposure such as those placed on batteries, equipment, machines, and laboratory items. Additionally, sometimes labels must be used in environments where exposure to the following is common:

  • Chemicals
  • Oil or Gas
  • Flames
  • Water or Moisture
  • Ultra-Violet Light or Sunlight
  • Excessive Heat or Cold

These surroundings are far more taxing than for products or items where minimal exposure is common. Exposure causes a standard label to fall off, become unreadable, or in some cases disintegrate. Harsh environment labels ensure this information remains visible and readable in the worst conditions.

A Grade Above Standard Designs

The materials used to create harsh environment labels are different from standard choices. Stocks consist of more durable materials like polycarbonate and vinyl. Materials have to be paired correctly to avoid higher costs or inconsistent results. For example, stock materials can be laminated to further improve durability. When paired with the right adhesive, harsh environment labels are able to withstand their exposure conditions for a prolonged period of time.

Adhesives are designed to combat specific scenarios such as high temperatures or chemical exposure. In some instances, they may be appropriate for multiple conditions. This is an important part of the decision-making process because a good adhesive will ensure the label remains attached for the duration of the product’s use.

If you are looking for a durable solution designed to meet specific exposure conditions, then harsh environment labels are the best choice. They are designed with these characteristics in mind and are able to manage through extremely daunting surroundings. Flexo-Graphics offers several harsh environment label choices to meet the specific needs of your business. Contact our team today to get started!

Small-batch-label-printing

Small Batch Label Printing Delivers A Fast Output, High-Quality Solution to Businesses

Small batch label printing is a great way to accommodate changing marketing or branding needs. It allows you to order a small count without an extensive investment. For example, this option provides the perfect solution if you are running a promotion over a specified period of time with a prize giveaway. Printing a large count of items would not make any sense, as the promotion takes place over a short time frame. It is not economically feasible to order more than what is needed for this type of marketing objective.

Beyond promotions, small batch label printing has several additional benefits including the ability to quickly customize or change the design. Many companies have minimum order requirements, which can be frustrating because it does not accommodate these kinds of needs. Small batch label printing provides a simple solution with the same high quality as more traditional options. As an extra bonus, lower counts offer fast turnaround times to companies.

What About Consistency and Quality?

One of the biggest concerns when discussing small batch label printing is consistency. Will the color and design look the same for each batch? This is a legitimate concern: however, an experienced solution provider will know how to prevent these types of inconsistencies.

The digital equipment along with our experience prepress operators can match to almost any PMS color needed.  Once these colors are matched for the product this is now dialed in and unless there is a manual change to the file, this color will stay consistent every time.  The following factors have a long term impact on the overall appearance of the label, this will occur with all printing processes:

  • Light Exposure – Excessive exposure to natural or artificial light before or after printing can result in fading or discoloration.
  • Temperature Fluctuations – Exposure may cause the adhesive to become damaged and not adhere or fall off prematurely.
  • Moisture Exposure – Moisture from damp conditions or storage locations will damage the materials.
  • Labeling Materials – The wrong materials will further increase the risk of inconsistencies or damage.

Each of the above will determine the quality of a produced batch and an experienced print provider is able to manage this aspect between production runs. While it may seem feasible to assume that a larger print run will ensure consistently, this is not exactly true. The same problems can occur when ordering large or minimal counts.

Looking for Small Batch Label Printing

At Flexo-Graphics, we have spent years learning about and perfecting our printing processes. Whether you need a standard large count or prefer small batch label printing, our team will take the necessary time to evaluate your needs and provide the best options. Contact us today to learn more!

Short-run-digital-labels

Short Run Digital Labels – Exceptional Quality without a Long-Term Investment

Digital printing provides an innovative, affordable option to businesses seeking fast turnaround without extensive set up time or high SKU counts. Short run digital labels have several benefits including the ability to reduce time-to-market for products. Digital printing is used to place the branding information on a pressure-sensitive label, which then adheres to the packaging or container when pressed down. Short run digital labels are a great option for the following reasons:

  • Easy to Customize
  • Improved Resolution & Clarity
  • Fast Order Turnaround
  • Reduced Cost for Smaller Runs
  • Less Waste Production

Branding updates or new marketing initiatives typically require design changes, which can be easier to accommodate with this option. Ink used to create images offer durability when combined with over laminates that fit the product need.  Factors such as moisture also have less of an impact when the right materials are used for the finished print.

How Do Short Runs Make a Difference?

Digital labels can be used for large counts or short runs when ordering from a supplier. In some instances, your business might only require a count of 1,000 or less making this option the most feasible. Providers offer this choice to better accommodate the needs of small to medium businesses who naturally require reduced counts to get new products to market. This choice is also beneficial when larger companies need a lower count for a marketing promotion or brand change. Short runs increase the benefits companies receive by:

  • Further Decreasing Printing Costs
  • Limiting Inventory Waste
  • Reducing Proofing & Delivery Times
  • Offering a Quick, Low Count Solution

With short run digital labels, you are able to achieve the fastest turnaround times while having the ability to easily customize the design. This choice is environmentally friendly as well since waste is minimal. Short run digital labels allow you to print only what you need rather than having a large count sitting around as inventory. Finally, this option makes it easy to accommodate changing marketing demands without increasing costs.

Flexo-Graphics offers short run digital label solutions to fit the needs of large and small companies. Our team will work with you to determine the best choice for achieving your labeling goals. Contact us today to learn more about our available printing services!

label-problems

The Ever-Shrinking Label Problem

The buying preferences of consumers have changed greatly over the last several years. Smaller portions have become the new “norm” as customers try to better manage their eating habits, health, and environmental impact. As the servings become smaller, so does the packaging. This significantly changes the labeling needs of your company. Now you need smaller, more compact options to properly convey information to each consumer.

How Can You Make More out of Limited Space?

Businesses have many design choices to achieve compact labeling needs and these options include booklets or multi-layer labels. Expanded content labels such as these fit on a smaller space without taking away from your print area. They provide the ability to include two or more areas of content, which may be expanded for viewing as needed.

A booklet design contains several pages of information and is small enough to fit on a bottle or small box. Multi-layer hinged labels offer the ability to peel off the top portion to access more information. Once the reader has finished, they can reseal the label to ensure it does not get in their way. Unhinged multi-layer labels may be peeled all the way off and then reapplied. These choices make it easier to achieve content needs regardless of the available area.

What Other Benefits can be Gained from this Choice?

For some industries, these types of labels make it possible to meet the ever-expanding labeling requirements of the government in very limited spaces. They also provide a unique opportunity to advertise and peak interest on shrinking labeling space. Additionally, booklets and multi-layer designs offer several advantages including the ability to:

  • Add Multiple Languages
  • Provide Recipes
  • Include Instructions
  • Run Promotions
  • Provide Company Details
  • Provide Accurate Documentation
  • Encourage Product Registration

Multi-layer content labels allow more information to be part of the label and also provide additional room for creativity when it comes to marketing products. The biggest benefit of booklets and multi-layer labels is they deliver a large content area regardless of how much labeling space shrinks. Whether an extra page is needed or several, this choice will cover any limited space needs.

At Flexo-Graphics, we understand how important it is to get the right message across to customers. If you are struggling with shrinking space, our team will help you to make the most of what is available. We offer several labeling options and would love to help you with this transition!

label-products

Are you Getting the Most from your Product Labels?

Product labels: You see them everywhere from packaged noodles to the latest tech gadget. For businesses, these are important tools used to achieve a climbing path toward success. A product label allows you to market company products and get noticed. If every product sat on a shelf with basic packaging and no other information, it would be hard to get the sell!

Labels help customers identify products by containing the perfect combination of design elements and information. They serve many purposes including the following:

  • Brand Identification
  • Product Identification
  • Type Differentiation
  • Federal Regulation Compliance
  • Provide Safety or Usage Information

The main purpose of any product label is to get your brand and product noticed. At the same time, every product must have certain details or instructions to meet regulations and ensure consumer safety. Additional steps may be taken to increase visibility among potential buyers.

Boosting Marketing Power

Product labels may be used to increase consumer appeal and out sell the competition in a number of ways. Labels come in a variety of shapes, designs, and finishes. One approach is to use these options to create an artistic feel or to increase notice-ability. It may require a little creativity to come up with the perfect strategy, but only including required elements does not make the most of this marketing investment.

For a label to be successful, it needs to have an eye-catching design that stands out to potential buyers. One design option could be to use a booklet style to provide your company background or a quirky story. When a customer is able to relate, the more like they will become a long-term buyer. Here are a few other ideas:

  • Include Promotions
  • Use Unique Short Print Designs
  • Design for Seasons or Holidays
  • Combine Base, Inks, and Finishes in a Unique Way
  • Maintain a Clean, Simple Design with a Message

A product label should clearly portray your merchandise and brand; however, it must also get the customers attention among many similar items. It should be distinctive from competitors as well as be compelling to buyers. Think of it as a blank canvas with endless possibilities. If you are not taking the time to go beyond the standard design, then you are not getting the most of out of this marketing tool.

At Flexo-Graphics, we offer several options to help you achieve the perfect product label. Contact us today to learn more about these options and how our team can help you get the most out of a design!

Lifecycle-of-a-Label

What’s the Lifecycle of a Label?

The lifecycle of a label depends on many factors including manufacturing processes, adhesives, and used materials. This time period may coincide with the duration of a product or its packaging. It may also be very short if the label does not apply correctly or falls off due to poor adhesion. Depending on the materials and processes used to create it, the length of time may be extended due to inability to disintegrate and sitting in a landfill or another location.

This makes it important to consider this aspect when choosing your labels for products. For example, if your company promotes sustainability, then you want to take measures to ensure the lifecycle ends at time of disposal or shortly after. One way to achieve this is by using materials capable of breaking down over time naturally without harming the environment. The general lifecycle of a label includes the following:

  • Stock Production
  • Design & Printing
  • Product Application
  • Use by Consumer
  • Product Disposal

The lifecycle begins when the raw materials, glue, silicone, and other production items are used to create the labeling materials. Next, printing materials including inks, adhesives, and finishes are used to physically produce the label. The branding company will then complete the application process. From here, the label makes its way to the customer who uses it accordingly. Throughout this process, waste will be disposed of by recycling, by landfill dumping, by incineration, or another method.

Increasing Sustainability During the Lifecycle

Throughout the lifecycle of a label, businesses can take steps to decrease waste and reduce environmental impact. For example, choosing to recycle generated waste will prevent it from remaining in a landfill for many years. Another option is to use materials that disintegrate faster thus resulting in less waste. For most companies, it is easiest to focus on reducing generated waste, increasing reliability, and using materials capable of reducing the end of the lifecycle.

One good practice is to use environmentally friendly labeling materials and improved adhesives. Another great area of focus should be the materials, transport, and manufacturing processes used to create the label. As part of this effort, companies can choose to use materials that pose less harm with limited waste.

At Flexo-Graphics, we understand the importance of your company’s dedication to taking measures toward sustainability and environmental friendliness. Contact our team today to learn how we can help you manage the lifecycle of your labels.

location-labels

Are you Missing the Marketing Value of Location Labels?

Consumers today are seeking locally grown options as a healthier alternative to harmful pesticide exposure, extensive processing, and large-scale shipping practices. This shift in consumer preference focuses on improved health and support of local growers who produce these items each year. Additionally, customers have grown more concerned about their own carbon foot print on the environment. As this trend continues, more companies are recognizing the benefits of positioning their products as local, organic, and environmentally friendly.

What Are Location Labels and Why Should You Be Using Them?

Location labels contain text such as “locally grown”, “locally produced”, or even “I’m Local”. This visual cue on the product informs the customer it is grown and produced within or near their area. This means the item did not have to travel far, was not harvested early, was not subjected to unnecessary processing, and has minimal pesticide exposure. These products are often associated with organic choices thus making them more appealing to consumers.

They are essential investment for any company that locally grows, processes, and sells products, as they provide a marketing advantage over the competition. When a customer shops at one of their local stores, they look for certain keywords like organic, locally sourced, and locally grown. If this information is not present, it could mean a lost sale.

What Marketing Benefits Do Companies Gain?

Individuals typically choose items with a location label over another as long as it offers a perceived benefit. When your company follows some or all of these practices and does not add this type of label, customers will assume it is just another processed or pesticide exposed product. Location labels provide the following benefits:

  • Increases Consumer Buying Appeal
  • Positions Company as a Healthier Option
  • Viewed as Environmentally Friendly
  • Encourages Support of Local Business
  • Increases Product Value
  • Improves Brand Awareness

By positioning your company’s products as a healthier, environmentally friendly option, it changes how consumers see the brand as a whole. A location label ensures consumers know you are doing your part to provide minimally processed options in your area. Today, consumers are seeking those options rather than supporting companies that do not share their values. Flexo-Graphics offers location labels to help your company stand out and help your local products get noticed by buyers. Contact our team today to learn more!

nutraceutical-labeling

Key Elements for Nutraceutical Labeling

Coined in 1989, the word nutraceutical is a combination of the words “nutrition” and “pharmaceutical.” Although nutraceuticals include products as diverse as vitamin supplements and organic cereals, their composition immediately presents challenges for developing nutraceutical labeling that conforms to existing regulations and, moreover, meets customer expectations.

While there is no certain style of labeling that nutraceuticals must possess, there are certain types of information that should always be included on their labels, regardless of the product.

  1. FDA Warnings

In the U.S. market, if a nutraceutical product claims to remedy a health ailment, it should indicate that the FDA has not tested the veracity of the claim, if indeed this is the case. Users of nutraceuticals know that an FDA warning is often an empty requirement that has little to do with products to which it applies, but it is necessary to list the warning to inform consumers about their health and prevent sellers from legal fallout resulting from improper regulatory practice.

  1. Dosage Instructions

Nutraceuticals are designed to be more medicinally efficacious than many products that are bought off the shelf at pharmacies and health food stores. In addition to possessing nutritional qualities, the products may possess medicinal value in the form of pharmaceutical formulation.

Consequently, it is essential to label the products with dosage instructions to help prevent negative health outcomes that could result from taking too much or too little of the product.

  1. Efficacy of Product

Nutraceutical labeling is also essential for describing the efficacy of the product. In some cases, the efficacy of a product is communicated through easy to view messages that “pop out” on the product label. However, because the product generally has a complex formulation, it’s often necessary to explain exactly what the product is efficacious for treating, and why. A paragraph that provides this information can be skillfully printed in a prominent position on the label.

  1. Possible Interactions

Both standard health supplements (e.g., herbal supplements) and nutraceutical supplements have the potential to interact with medications and health supplements that the customer already takes. Consequently, labeling for both types of products should contain as much detailed information as possible about interactions with prescriptions and nutrition products.

In addition to helping protect the health of the customer, listing possible interactions helps protect the seller from injury suits and false advertising suits that call into question the appropriateness of label information. The seller should list an explanation of the benefits of a product, its intended use, and substance interaction warnings to legally protect itself against regulatory intervention that could temporarily halt the sale of the product until compliance is met.

  1. All Ingredients Listed

Some sellers of nutraceutical products take a lax approach to listing ingredients in the products. Part of the reason why is because the ingredients are generally not known to interact with medications or other supplements. However, this view doesn’t consider that some consumers are allergic to fillers in supplements and must avoid the fillers to maintain good health. This is why it’s essential to list all ingredients, even inactive ones that you think wouldn’t hurt a fly.

Need Nutraceutical Labeling?
The effective marketing of nutraceuticals begins with creating the right labels for the products, particularly labels that list dosage instructions, describe the efficacy of the product, list any potential interactions with supplements and prescription medications, and list all active and inactive ingredients to help consumers determine whether a nutraceutical product is a good long-term or short-term option for remedying their particular type of health ailment.

Don’t let ineffective labeling stand in the way of successfully bringing your nutraceutical products to market and enjoying steady sales, Contact Flexo-Graphics today at (262) 790-2740, or use the contact form on our website, to schedule a consultation. We’re here to provide you with the perfect nutraceutical labeling options, as well as options for any other products you may sell.

Battery Dater Labels: Use, Benefits, and Choosing the Right Kind

If you are just looking to learn how to read battery label dates – Click Here

Battery Labels

From vehicle batteries, to batteries for handheld products, to uninterruptible power supply (UPS) batteries that can power a facility during a power outage, there are several types of batteries that are used in different capacities. Although batteries can be quite different in terms of their use, how much energy they supply, and how long they supply it, they all have something in common: They deliver electrical current to support the operation of devices and equipment that rely on constant or occasional battery power.

Why Do Batteries Have Punch Out Dates?

Because batteries play a crucial role in supplying power, end users need to know the expected lifespan of the batteries they install. One way a battery’s lifespan can be indicated is through the use of battery dater labels that feature “punch out dates”.

For example, battery dater labels for vehicle batteries commonly feature a series of punch out options that are used to indicate the year a battery was manufactured, and another series of punch out options that indicate the month the battery’s lifespan begins within the year the product was manufactured. When batteries come with a limited warranty, the warranty period will last for the duration of the product’s lifespan, or at least a part of it.

So, one reason batteries have punch out dates is to help battery users keep track of the warranty period. Other reasons include: helping buyers avoid batteries that were produced many months ago and have a shorter than expected lifespan, helping sellers avoid selling partially drained batteries, and helping sellers ensure that batteries returned on warranty claims are indeed the batteries they sold.

Considerations for Battery Dater Labels

When it comes to where they are used, battery dater labels are like batteries themselves: To offer the highest level of performance, they must be designed based on the final application of batteries. For example, a vehicle battery dater label could benefit from having a synthetic, smooth, non-fibrous composition that makes it easy to wipe away engine grime, and label adhesive that’s formulated to perform well under the heat the motor produces.

Moreover, a battery dater label shouldn’t be designed as one-size-fits-all solution. Rather, it should be created with a specific type of battery and battery application guiding the design process. This is how we produce battery dater labels at Flexo-Graphics. After carefully examining your needs, the needs of your products, and the needs of your customers, we supply best in class labels that perfectly suit your requirements.

Contact Us Today for a Free Consultation
We have over 30 years of experience in producing battery dater labels that can be used for a variety of battery makes and models. Combined with our technical expertise in product labeling, this makes us one of the best sources for receiving dynamic battery dater labels that look great on your product and deliver the highest functionality.

We know your batteries play a crucial role in delivering power, and that your customers naturally need to know how long they can depend on your products, as well as when to pursue warranty claims, if such situations arise. To get started on selecting the best dater labels for your batteries, please call us today at (262) 790-2740, or use the contact form on our website.

marijuana-product-labels

Selecting Marijuana Product Labels

Many aspects go into placing an item into the consumer market and how you portray this merchandise affects branding. Marijuana products are no different than any other product on the market when it comes to labeling. Label packaging is not just about the design of the label or what it is attached to, but also how everything works together with packaging performance. Each part must fit together perfectly much like a puzzle to be entirely effective. While some might say that appearance is not a big deal, it can be a deal breaker when customers are choosing between products. Performance, functionality, and appearance definitely drive consumers to purchase; however, the look of label packaging is equally important. Below we take a look at some crucial factors in selecting labels for marijuana products.

How to Select Marijuana Product Labels

There are so many things to consider when selecting a label. Below we cover a few of the more important ones:

  • Environmental factors – if the label be exposed to moisture, or changing temperatures a particular adhesive is required to withstand these environments.
  • Shelf life – the proper label should be made with the material and adhesive to exceed the expected shelf life of the product.
  • Legibility – be sure to have your labels made from materials that keep the print legible in difficult environments.
  • Wear and Tear – the best label materials will not peal or tear easily throughout the life of the product.
  • Appealing design – the best label will not only have the right material, but will have an appealing design for consumers.

Looking for Medical Marijuana Product Labels?

If you are new to the marijuana industry, or if you are just looking for the best labels for your products, look no further. At Flexo-Graphics, our team has been helping suppliers get the most from their packaging and labels for decades. We will help you choose the right materials and processes to gain appealing, durable, marijuana product labels. Choose a custom label with high-quality materials to stand out from the competition and set your brand apart. Our team will help you in the journey to finding the perfect labeling solution! Call us today, or fill out our contact form here.

short-run-labels

Short Run Wine Labels: A Solution for Midwestern Wineries

When we think of wine grapes, we often envision sprawling European vineyards, where the delectable fruit has been grown and harvested for seemingly as long as the wheel has been in use. Less considered are some of the fine wineries that are nestled away on the other side of the Atlantic, in places like Wisconsin and Missouri. That’s right, contrary to impressions from the media, California’s Napa Valley doesn’t have a monopoly on the U.S. wine industry.

However, the climate in Napa Valley is more suitable than the Midwestern climate for growing grapes that are pressed and fermented to create one of our favorite social drinks. Here’s the problem: In the middle U.S., a high level of rainfall early in the growing season for wine grapes precipitates a condition called “shatter”, which happens when grape vines aren’t pollinated. The result is grapes that fail to mature and eventually fall from the vine.

But that isn’t all. The torrential rainfall in the early warm season also encourages the development of powdery mildew and other diseases that are as deadly to grape fruition as a forest fire is to trees. Furthermore, excessive rain in the late growing season, when wine grapes enter a phase known as “veraison”, which causes them to change color and ripen, revives the threat of disease and can cause grapes to contain more water than sugar.

If you use those grapes to make wine, you might end up drinking a concoction that tasted more like a watered down wine cooler than the silky bodied bouquet of goodness that we’ve come to associate with our favorite reds and whites. Your old Aunt Ida might like the drink because it’s easy on her digestion, but wine connoisseurs would turn up their noses.

What Can be Done to Salvage the Grapes?

There are a few ways to circumnavigate the problems Midwestern downpours cause in wine grapes. One of the conventional methods is using fungicides that are labeled and approved for wine grapes, applying the products at regular intervals. Another method is using a refractometer to monitor Brix readings, but this is done to monitor the threat of rainfall and does nothing to prevent it, though it can help vineyards that have short growing seasons.

The best solution, however, is in response to those short growing seasons. Expert wine grape growers in the Midwest have developed grapes whose maturation and hardiness are a good fit with the Midwestern climate in the warm season. The tradeoff is that the grapes are often grown and harvested in a shorter period of time than the grapes we envision weighing down vines in Tuscany. From a business standpoint, the end result is “specialty wines” that taste wonderfully different than traditional fermentations and are highly sought after.

Short Run Wine and Short Run Wine Labels

Concerning return on investment (ROI) for wineries, in the long run, developing wine grapes that thrive in the Midwest can be more cost effective than using specialized fungicides — and it’s more predictable from a production standpoint than relying on refractometers and Brix readings. Nonetheless, it comes with its own challenge: quickly bottling and labeling short run wines to move them to market while they offer the perfect body and bouquet.

Bottling usually isn’t the major obstacle. If there’s one thing wineries are efficient at, it’s packaging their product. However, wineries are rarely label specialists, and the quality of a wine label is a major determinant of customer appeal. Based on our 30 years of experience in beverage labeling, we believe the best solution for short run wine labeling is short run digital labels, which can be produced with exceptional speed, clarity, precision, and economy.

Of course, simply printing short run wine labels doesn’t make them magically appear on your winery’s bottles, but we can assist you with this task, too. In addition to helping you select the perfect label material, label size, and label adhesive for your bottles, and printing your label design with flawless accuracy, we can also introduce you to experienced label appliers and design consultants, if you require these capabilities from a third party.

Contact Us Today for a Free Wine Label Consultation

Producing wine in the Midwest is a process that requires great expertise, and so is the process of producing wine labels that are perfect for your product in every respect. We leave the winemaking to you — it’s what you do best. What we do best is create dynamic short run wine labels that help you sell what you produce. That’s why we invite you to contact us today at (262) 790-2740, or use the contact page on our website.

5 Key Features for Pharmacy Dietary Supplement Labels

If you operate a pharmacy that’s considering unveiling a line of store brand dietary supplements, the supplement labels you use for the new products could impact the health of customers.

Below, we take a look at five key features of dietary supplement labels that your label provider should include on the labels you order, excluding the obvious features of listing the supplement name on the front of the container and posting recommended dosage information on the reverse.

  1. Undesirable Side Effect Warnings

Like many prescription medications, some vitamins have undesirable side effects. For example, Vitamin C pills that are chewed can weaken tooth enamel. It’s roughly the same thing that happens when you drink a glass of lemonade that’s heavy on lemon. This side effect doesn’t put lives at risk, so it’s crucial — meaning it should be considered — but not critical.

  1. Critical Side Effect Warnings

Let’s say that one of your new store brand supplements is St. John’s Wort — an over the counter (OTC) herb that’s reputed to have positive effects on clinical depression. However, if you stack the herb on top of an antidepressant you’re already taking, you could experience a life threatening condition called serotonin syndrome. This deserves a critical side effect warning.

  1. Overdose Warnings

Many people think you can’t overdose on dietary supplements because they’re sold OTC and don’t require a physician’s permission. However, taking too much of a vitamin can indeed cause serious health problems. For example, taking too much vitamin D can cause permanent damage to your kidneys and heart. With many vitamins, you can have too much of a good thing.

  1. Disclaimers About Usage

Just because a supplement is anecdotally known to be a good remedy for a health ailment doesn’t mean it should be considered on par with prescription medications. In fact, according to Food and Drug Administration (FDA) rules and regulations, it’s illegal to promote dietary supplements in this manner.

For example, while it helps people relax, valerian root extract should ideally have a disclaimer that indicates it’s not intended to replace medical therapy for sleep disorders.

  1. Pregnancy Warnings

There are lots of supplements pregnant women should avoid taking that would be fine for them to take otherwise. For example, blue cohosh and pennyroyal are considered toxic during pregnancy, while andrographis, boldo, essential oils, feverfew, juniper, licorice, nettle, red clover, rosemary, shepherd’s purse, and yarrow are considered dangerous and should be taken with extreme caution. Listing pregnancy warnings helps parents care for unborn children.

About Our Company

Since 1983, Flexo-Graphics has provided best-in-class print and graphics solutions to companies in the industrial, consumer, food and beverage, automotive, and appliance sectors. We can produce designs on your behalf or take an image that you designed and apply it to the package. We serve small businesses, large corporations, and everything in-between.

To inquire about our dietary supplement labels or other products, call us today at (262) 790-2740, or fill out the contact form on our website. We look forward to supplying best-in-class supplement labels!

How Digital Labels Created New Markets For Niche Company

gildersTimeLineProblem:
In summer of 2015, a consumer products company was looking for new packaging ideas for their product. There were two driving reasons. First, their largest retail clients were pushing them for new packaging, and secondly, visual differentiation was a priority for their many skus . They had an original product for the craft market, which came packaged in small aluminum tins with various colored formulas inside the tins.  The 30 sku’s were packaged with a common gold label on the top, with a black ink imprint designating the color of the product inside.

Solution: Utilizing Flexo-Graphic’s digital center, the consumer product company and Flexo-Graphics color matched the 30 product formulas to create labels matching the color of product formula inside the tin. Together they worked through forecasted sales to create production printing runs to maximize the digital web, yet reduce potential overruns and obsolescence.  This meant printing what they needed, when they needed it.

Results: The business owner was able to give consumers a packaged product that featured the color formula that was inside the tin without creating high setup costs, or requiring long runs to hit cost of goods marks. The owner expressed, “What your new technology investment did for my company is break the traditional 40-50,000 minimum per label to 40-50,000 total run regardless of color change that made it economically feasible to grow our business to a new level sooner. Basically we don’t have overhead on over stocked items to get the best price, which in the long run cost you more money and ties up capital for products or services you need to grow now. We are now able to push into new markets that were not able to reach until you had a solution for us.”

Action:
Are you looking for short run labels, that need to match specific color profile? Maybe we can help? Contact Flexo-Graphics at 262-790-2740 to ask more. You can also learn more information on private line or digital labels here.

 

hemp oil

Hemp Packaging and Product Label Considerations

Hemp products have been around for a long time. It has routinely been used in a variety of consumer products including rope, textiles, clothing, shoes, food, paper, & more. Only recently has its value as a food product and supplement been realized. With the emergence of hemp in the health food/medicinal industry many new manufacturers may not be familiar with all the packaging options available. Below we look at a few important considerations to review when selecting a package and labeling option for hemp products.

  • Durability – Strength is by far the most critical aspect of any retail packaging. The durability of the packaging must be able to withstand environmental conditions, shipping, and the normal wear and teat that comes from handling.
  • Shelf life — The best packaging will preserve the products freshness and nutritional value, thus prolonging its shelf life.
  • Marketing & POS – Have you chosen packaging that will help drive sales? Do you have single serving options? Is it easy to label and brand? Does it provide versatile display options e.g. hanging, stacking, standing?
  • Eco-friendly — Many consumers of hemp products seek them as alternatives to traditional medicines. This type of consumer is also typically concerned with the environment. Environmentally friendly packaging can go a long way in promoting sales. It is also creating a good image for your company when you show concern for the environment.

Once you’ve determined what type of packaging will be best for your hemp product, you will want to partner with an experienced printing company to get the best possible labeling to promote your product.

Looking for Hemp Product Labels?

At Flexo-Graphics, we have been working in the nutraceutical world for decades. Our team has been helping supplement suppliers get the most from their packaging and labels. We will help you choose the right materials and processes to gain appealing, durable, hemp product label. Choose a custom label with high-quality materials to stand out from the competition and set your brand apart. Our team will help you in the journey to finding the perfect labeling solution! Call us today, or fill out our contact form here.

CBD-product-label-printing

Looking for CBD Product Label Printing Services?

Over 47 million people in the United States died in 2017 from opioid abuse. Fortunately, the hemp and marijuana industries have stepped up to offer alternatives such as cbd oils for people who suffer with chronic pain. As consumers move away from addictive opioids, the demand for cbd products is growing and predicted to reach 22 billion by the year 2022. This staggering prediction is fantastic, but it is almost scary news for CBD based product manufacturers. Now is the time for them to create business relationships that can grow with them and one often overlooked are is labeling. Now is the perfect time to be looking for CBD product label printing services with a company who can meet your current and future needs.

Currently the consumer market is wide open for CBD. Some people love oils, while others prefer edibles. The potential CBD products are only limited by manufacturers imaginations. Whether your product is going to be packaged in jars, bottles, tubes or pouches, you should work with labeling companies that have the knowledge and experience to get you the proper label for your specific application. Let’s look at some of the things you should consider when selecting the proper label for any product.

  • Environment – What environmental conditions will your product be subjected to? Think about changing temperatures and humidity levels. All of these factors will affect the way the label looks and adheres to your product..
  • Durability– How long do you need the label to last? Do you know the shelf life of your product? If so, do you know what type of substrate and printing will endure for that time frame?
  • Design – Color, font, size, shape, print – all of these things really matter when it comes to design. Do you have an expert to walk you through what consumers respond to? Do you know how to determine what matte will give you the finished look intended?

There are so many steps that go into creating the best design possible for your product. me to find a good label manufacturer to walk you through the whole process.

Looking for CBD Product Label Printing Services?

We can help! We offer a variety of label solutions for different label applications and provide a great selection of product labels, among other benefits. To learn how we can use our special expertise to create precisely the type of labels you need, please call us today at (262) 790-2740, or fill out our contact form.

 

battery-label-identification

Are Your Battery Labels Identifiable?

Batteries play a crucial role in several types of environments, from car batteries, to data centers that require batteries in the form of uninterruptible power supplies (UPS), to smoke detectors and emergency lighting that require standard edition batteries.

Regardless of how batteries are implemented, they should feature certain types of battery labels that address the safety factors and range of batteries that are used for general or specific purposes in residential, commercial, or industrial applications.

Application of Battery Labels

Regardless of their area of implementation, most batteries contain basic safety information such as the load size they can carry based on wattage, the presence of corrosive substances inside the battery, and the intended use for the battery, whether it is designed for general application or use with a specific product or operating system.

Naturally, the battery labels you require depend on the type of batteries you use and how you use them. With this in mind, essential label information for batteries could require one or more of the following types of information, among others, to ensure the safety and proper battery use.

  1. Used Battery Labels

Eco conscious companies don’t toss batteries in the trash, because they know that toxic substances inside the products can leak out and further pollute landfill space, which is where most batteries end up after they are trashed and picked up by a waste removal service.

If your company has a repository where it keeps spent batteries before it forwards them to the proper recycler, it’s a good idea to mark the used battery containment unit with a “used batteries” label to prevent the batteries from being reused and creating equipment failures.

  1. Spillable/Non-Spillable Battery Labels

Some batteries — particularly automotive batteries — contain an electrolyte-based solution of sulfuric acid and water that transfer between a series of lead plates to support the batteries’ functionality. The fluid is well-contained. However, removing stoppers from holes in the top of a battery can allow access to the toxic liquid. Batteries that are “spillable” should be marked as such to prevent chemical burns, whereas non spillable batteries should be marked as such to provide a safety indicator.

  1. Lithium Ion Battery Labels

The FAA, it has issued multiple warnings and videos that demonstrate how lithium batteries can “self-ignite” and lead to airplane crashes. Furthermore, when lithium ion batteries combust, they can release toxic substances associated with the development of brain and liver cancer.

These considerations are why it is absolutely essential to outfit lithium ion batteries with a label that communicates the message, “If package is damaged, batteries must be quarantined, inspected, and, [if they are found to be in serviceable condition] repackaged.

  1. Battery Charging Station Labels

Some companies prefer to use rechargeable batteries whenever possible to reduce battery purchase costs. However, recharging batteries using a re-charger whose connector cables attach to batteries to recharge them presents a potential danger: If the battery charger is not powered off before the cables are removed, it could deliver a shock to the worker.

Applying labels to battery charging stations that clearly indicate the danger of handling live charger cables helps workers avoid serious shocks that, in the most serious cases, could lead to filing workers compensation claims and injury lawsuits that financially burden the employer.

In the Market for Battery Labels?

Is so, Flexo-Graphics can serve as your one-stop source for labels that are suitable for various types of batteries. We have 30 plus years in creating battery labels. We produce over 10,000,000 million battery labels per year. We can provide your with stock battery labels that are ideal for general labeling needs and custom labels that conform to precise requirements.

Get Your Battery Labels From Us

To get started on receiving the battery labels you need to improve the safety and use of batteries in residences and work environments, please call us today at (262) 790-2740, or use our contact form, to schedule a consultation. With our help, you can address all of your battery labeling needs to increase safety among customers, as well as workers who use batteries in your facility. Contact us today for help selecting the right battery labels for your needs.

Short-Run-Labels

Using Short Run Digital Labels for Limited Product Releases: Four Benefits

There are several reasons why a company might release a product for a limited period of time, such as to address a seasonal need, provide a limited time solution for a problem that will exist for a limited period of time, or offer a unique, highly desirable product that helps boost quarterly sales. If your company plans to release a product for a limited time, using short run digital labels can be a great product labeling solution for the reasons listed below, among others.

  1. Controlled Label Cost

As their name implies, short run digital labels are ordered in limited quantities, often to support short production runs. If a short production run requires only a few hundred product labels, purchasing short run digital labels can be a key to staying within budget for the product release. The key is to find a provider of labeling solutions that will supply labels in a low quantity that matches your low volume labeling needs.

  1. Fewer Printing Errors

Compared to inkjet labels and dot matrix labels, digital labels have an exceptionally low incidence of printing errors. If you have a low volume of labels that match the low volume of a product that you plan to release, you need the labels to print correctly on the first try to avoid placing an additional order. When it comes to avoiding printing errors, digital labels are at the top of the pyramid.

  1. Fast Turnaround Time

Fewer label printing errors can equate to a faster turnaround time for the product launch. Because limited time product releases typically occur within a short time frame, bringing the product to market on time is highly important for achieving expected sales goals. The excellent printing speed for short run digital labels and their high first pass yield rate makes them an ideal labeling solution for limited product releases.

  1. Labels Easily Stored

The lower the volume of product labels you have on hand, the easier the products are to store. For companies that have warehouse level storage space, large label orders seldom create storage issues, but companies that have limited storage space naturally need to purchase labels with volume in mind. Instead of ordering big boxes of labels that have a large footprint, you can order just a few sheets of labels at a time and store them easily in the office.

Need Short Run Digital Labels?

If so, you have come to the right store. Flexo-Graphics has over three decades of experience in providing a variety of companies and organizations with best in class product labels, including short run digital labels. In addition to providing small volumes of stock digital labels for short product runs, we can also provide custom short run digital labels for the same application.
To learn about additional benefits of using short run digital labels for limited product releases, call us today at (262) 790-2740, our use our contact form. We look forward to providing you with digital labels that are perfect for your upcoming, limited time product releases.

commercial labels

Advantages of Using Digital Printers for Short Run Printing Labels

short run printing labelsShort run printing is a form of printing in which the material that receives the print is printed in a small quantity. Over the years, technology for short run printing has advanced significantly. For example, roughly 15 years ago, digital printing for short run printing was unavailable.

Today, however, digital printing is widely used for short print runs of labels that are applied in various capacities. Companies that use digital printers for short run printing enjoy four main advantages that motivate them to continue using the technology for short print runs.

 

  1. Changeable Label Design

Because digital printing doesn’t involve the use of color plates, it lets you change label designs quickly and at practically no additional cost. Labels may need to be redesigned for several reasons, including a change in the company logo, new information about products on whose packages labels are placed, and sizing up text to assist those with vision disabilities. Regardless of why you need to change up your label design, digital printing helps you do it with ease.

 

  1. Produces Less Waste

Because there is no need to bring images on labels “up to color” or check the image for registration and position, chemical waste and wasted paper from the printing process is reduced significantly compared to other printing technologies. Consequently, digital printing supports a reduction in waste disposal costs. Less solvent enters the solvent trap and recycling bins are stuffed with fewer sheets of paper, which means that your waste removal provider does less work to remove your waste.

 

  1. Environmentally Preferred

Is your company committed to being a good steward to the environment? If so, using digital printers for short print runs is an ideal option. Unlike other printing technologies, digital produces no hazardous solvents or inks that damage the environment. Instead, digital printers use toner that biodegrades and produces almost no waste. If you’re looking for an eco friendly printing technology for short run printing, digital printing is it.

 

  1. Highly Cost Effective

Using digital printers for short run printing is cost effective because no printing plates are required. For many companies, creating printing plates for short print runs would be financially unfeasible. This obstacle to short run printing is eliminated with the use of digital printers.

If your company needs to reduce the cost of short print runs, and it currently uses a printing process that requires plates, switching to digital printing can reduce expense.

Need Labels for Short Run Printing?

If your company performs short print runs for labels that are applied to products or other objects, buying labels in small quantities instead of bulk quantities can help control operating costs. It can also simplify label storage and allow you to change label designs without having a large supply of previously ordered labels that you can no longer use.

To inquire about our short run printing labels, or to place an order, please contact Flexo-Graphics today at (262) 790-2740, our use our contact form. We look forward to providing you with digital labels for your short run print needs!

Nutraceutical-Packaging

Nutraceutical Packaging – What Do Consumers Want?

The supplement industry accounts for about 37 billion dollars a year in sale, and is expected to reach a whopping 270 billion by the year 2024. At least that’s what analyst are predicting. Google has opened a whole new world to both the young and old. With health research just a keystroke away, and sponsored advertising flooding our social media news feeds, consumers are gobbling up nutraceuticals like never before. It’s true that shopping has never been easier, but with easy shopping comes fierce competition. Manufacturers should be investigating every option available to capture as much market share as possible. The smart money will invest research on what younger buyers want. One critical element not to be overlooked is packaging. Below we examine what type of nutraceutical packaging is important to millennials and generation z as consumers.

Nutraceutical Packaging that Drives Sales

Sustainable Packaging – Sustainable packaging is not a fad. Younger buyers not only hope to find green packaging while shopping, many insist upon it. Eco-friendly and biodegradable packaging both appeal to millennials and gen z’s, while at a minimum they expect their nutraceutical packaging to be recyclable.

On the Go Packaging – Millennials and gen z’s are on the move, and they want their nutraceuticals to be easy to transport. Travel size packaging that takes up less space, and allows for easy storage will be very attractive to these consumers.

Convenience – With a smarter, faster-moving generation, comes the need for smarter, faster packaging. Convenience is the name of the game, so single use packaging with premeasured dosage is a big win with these consumers.

Product packaging and labels play a critical role in customer selection, and in the case of millennials and gen z’s their tastes are even more refined. Today’s investment in state of the art nutraceutical packaging will go a long way in creating customer loyalty with younger consumers.

Ready to Shop Nutraceutical Packaging?

At Flexo-Graphics, we have years of experience with creative packaging and labeling. Our knowledgeable team can help you choose the right materials and processes to provide nutraceutical packaging that will stand out from the competition and set your brand apart. Our team is ready to help you work out all the details to create the best packaging available! Call us today, or simply fill out our contact form for more information.

best-peal-and-reseal-labels

Features of the Best Peal and Reseal Labels

Product labels play a critical role in brand awareness, package attractiveness and customer selection. This is why manufacturers spend countless hours and time developing just the right label. Custom designs often prove to be an effective tool in reaching customers and to get them to select one product over the countless others on the shelf. Wouldn’t it be great if the label did more than just communicate your brand and message? Well that’s what manufacturers get when they choose peal and reseal labels for their products.

Peel and reseal labels are perfect for so many products. Manufacturers of lunch meats, prepackaged cheese, over the counter (OTC) medicines, snack packages, and sanitizing wipes, use peel and reseal labels for a variety of reasons. Their customers love the peel and reseal convenience, and recognize the benefits of keeping a product fresh after opening.

Below we examine the qualities and features of the best peel and reseal labels on the market.

Peel and Reseal Label Features

  • Material – the best peel and reseal labels use quality material that withstand multiple open and closure. Such high quality material will keep the product secured for freshness and keep the packaging looking great.
  • Multi print function – Peel and reseal labels offer the flexibility to feature the branding information on the outer label face, with additional printing on the inner sides of the label. This gives the manufacturer the flexibility for additional branding, ingredients, FDA information, and more.
  • Tamper evident seal –  Being secured with a peel and reseal label, it will be obvious when a package has been compromised. Customers can confidently buy knowing a product is safe and fresh.
  • Saves Money – The convenient open/close feature of a peel and reseal label eliminates the cost for a zipper or slider.
  • Improves POS – A clear peel and reseal label that is safe for indirect food contact will allow consumers to view a product for its quality and freshness and drive sales.

At Flexo-Graphics, we have years of experience with creating the best peel and reseal labels for specific packaging needs. Our knowledgeable team will help you choose the right materials and processes to gain appealing, durable, peel and reseal labels. Choose a custom label with high-quality materials to stand out from the competition and set your brand apart. Our team is ready to help you work out all the details to create the peel and reseal label! Call us today, or simply fill out our contact form for more information.

custom nutraceutical labeling

Custom Nutraceutical Labeling Helps Products Stay Fresh in the Consumers Mind

More companies than ever seen before are introducing nutraceutical products into the consumer market. They have been designed to offer some sort of health benefit to buyers. Several provide a vitamin that would otherwise not be present while others offer unique health benefits. The term nutraceutical originated back in 1989 as a way to categorize products offering some type of benefit to the buyer through additives.

They are sometimes used as special dietary items called medical foods for individuals who are unable to receive medication in pill form. Dietary supplements also fall into this category because they contain nutrients derived from food sources. Additional items grouped into this product category are functional foods, which includes both whole food items and enriched goods. When offering these goods to customers, labeling is an important factor toward making the sale.

5 Advantages of Using Custom Nutraceutical Labeling

Custom nutraceutical labeling is beneficial because it helps certain aspects of your product to be more noticeable over the competition. It also provides a unique opportunity to reach potential buyers in new ways. The following are five important reasons why this choice is essential for marketing nutraceutical goods:

Better Variety of Choices – Custom nutraceutical labeling offers a plethora of options when it comes to size, shape, and designs. By going with a custom solution, you will be able to choose from a broader color range as well as apply diverse design concepts. This allows you to tailor marketing to better suit the trade and gain the most attention from consumers.

Increased Design Flexibility – A custom design allows you to include any desired information and use creativity to express the details. It offers increased flexibility in both materials and the message sent to consumers.

Cost Effective Brand Recognition – Custom nutraceutical labeling is an affordable way to effectively market your brand. While it is easy to associate higher costs with custom solutions, this is simply not true in the area of labeling. The option provides a way to manage print counts and keep labels at the forefront of consumer minds.

Accurate Buyer Oriented Messaging – Tailored solutions also make it easier to communicate important messages to consumers such as product warnings. Whether they are considering buying the product or are already using it, consumers need to be aware of any potential hazards or handling concerns. Custom labeling make it easier to convey these messages in a safe and effective manner for each of your goods.

Private Labeling Has Increased Value – Using custom nutraceutical labeling to establish yourself as a private brand provides an opportunity to offer consumers an exclusive product, which often automatically places your product above the offered national brand.

Beyond these top five advantages, a number of other benefits can be gained from this choice depending on how the goods are positioned in the market. At Flexo-Graphics, our goal is to provide high quality labeling solutions based on your needs that stand out in the eye of the buyer. We want to help you make the most out of product labeling and have years of experience in the industry. Give us a call today to learn about our custom nutraceutical labeling options!

peel and reseal lidding films

Why Do Consumers Prefer Peel and Reseal Labels?

peel and reseal lidding filmsMany consumers purchase a product without paying much attention to the label it features. However, once they experience the benefits of a certain labeling solution, they may be influenced to purchase the product again instead of a product with a less beneficial label.

One type of labeling solution that helps sell products in this manner is the peel and reseal label, which, as its name describes, can be peeled back to reveal the contents of a container, and then resealed to preserve the product inside for later use. Alternatively, peel and reseal labels can also be implemented to peel away and reveal important information about a product.

Advantages of Peel and Reseal Labels

It seems that peel and reseal labels have been showing up on an increasing variety of products over the past few years. Goods that commonly feature the labels now include: prepackaged cold cuts, prepackaged cheese, over the counter (OTC) medicine, and sanitizing wipes, just to name a few. If your company is considering using peel and reseal labels as a part of its packaging solutions, doing so can provide the following benefits for your valued customers.

 

  1. Product Lifespan

The lifespan of perishable products, such as foodstuffs and sanitizing solutions, is impacted by exposure to the environment outside of the package. As many of us have experienced firsthand, the weaker the seal on a package, the faster its contents deteriorate and become unfit to use. Peel and reseal labels help improve product lifespan by resealing and creating a seal that is as strong as the original one. When properly resealed, the package is practically as good as new.

 

  1. Improved Freshness

Some products, such as dried snack meats and baked goods with heavy preservatives, will remain edible for a long time, even if the package that contains them has a weak seal. However, it may not be such a pleasure to consume them, as they are likely to taste rather stale instead of fresh. Just as they can improve product lifespan by creating an airtight seal when resealed, peel and reseal labels can improve the freshness of certain types of products by the same means.

 

  1. Improved Portability

If you’re like many people who enjoy snacking while on the go, you probably reach for resealable plastic food bags in which to store your treats. If the food were packaged in airtight containers that feature peel and reseal labels, however, this measure would be unnecessary. Instead of spending money on food storage bags to use as snack containers and spending time filling them with edibles, simply use peel and reseal labeled food packaging as containers.

 

  1. Crucial Information

As mentioned above, peel and reseal labels can also be used in the form of information labels. Often, this type of peel and reseal label unfolds several times when the seal is removed, making it easy to present voluminous amounts of information in an efficient manner. As you might expect, this type of label is highly useful for communicating information about products that must be used in a specific manner and/or may cause side effects, such as cosmetics and medicine. Peel and Reseal labels are often used to help print multiple languages on a single product, to help the same product sell across geographic regions with different written languages.

 

Need Peel and Reseal Label Printing?

When deciding how to package a product, choosing the right type of packaging is the top priority, but you also need a way to make the package label advertise your brand in an attractive, eye catching fashion, as well as present essential information about the product. Flexo-Graphics can help you achieve these goals with peel and reseal labels and other types of labels through the management of graphics, color, and print that are applied to your labels.
To find out how we can help your company improve its product labels, give us a call today at (262) 790-2740, or fill out the contact form on our website. We look forward to serving you!

wine-labels-foil-vs-clear

Custom Wine Labels – Choosing Foil or Clear?

Wine labels have become an effective marketing tool, as they often tell a story about the company or item being crafted. In some instances, the design makes the customer feel like they are part of the historical journey. Certain designs can also make them feel like they are getting a higher quality wine. Custom designs are an effective way to reach customers and to get them to choose your product among the astounding number of choices provided these days, but should you choose a foil label or a clear label? Below we examine the differences between the two and outline the pros and cons with either selection.

Pros of a Clear Wine Label

  • Consumers can see the product from the front of the bottle. Nothing blocks the wine.
  • Sometimes it appears as if the print is right on bottle.
  • Since the label is clear, you can use the wine color as part of your label design.

Cons of a Clear Wine Label

  • Adhesive can yellow over time.
  • Adhesive can whiten in a water or ice bath.
  • Sometimes clear labels can be hard to apply based upon the equipment you are using.

Pros of a Foil Wine Label

  • Foil labels are associated with distinction and class.
  • Foil represents status. Gold -Top, Silver -Second, etc.
  • Foil comes in many different colors, allowing for good artwork flexibility.

Cons of a Foil Wine Label

  • Foil is a premium and thus costs are a premium.
  • Foil, when used as text, can sometimes be hard to read based upon the lighting available.
  • Foil can sometimes have a hard time sticking to different label stocks and can appear “fragmented”.

Clear or Foil – Either Way Custom Wine Labels are the Right Choice

Custom wine labels provide the ability to create any design for the product rather than being limited with a pre-printed paper options. In the wine market, a general paper design does not measure up to the classy look you get with a foil or clear label. By creating a unique look, your product will become a distinguishable brand on each store shelf. Plus, custom designs provide increased flexibility, allowing you to create your own image, story, and tradition.

At Flexo-Graphics, our knowledgeable team will help you choose the right materials and processes to gain appealing, durable, custom wine labels. Choose a custom label with high-quality materials to stand out from the competition and set your brand apart. Our team will help you in the journey to finding the perfect wine labeling solution! Call us today, or fill out our contact form here.

Roll Out The Spirit Of The Season

For the second year in a row, the team members of Flexo-Graphics are excited to announce that Children’s Hospital will be the recipient of a Holiday Gift. This year the donation went over the $1,500.00 mark. While the company creates rolls of labels everyday, they also believe in rolling out the spirit of the season.

“It has been a very busy year at Flexo-Graphics, and for teammates to stop and help spread some joy, that  is really amazing!” stated Michele David.

 

 

Co-packer

How to Choose the Right Co-Packer for your Company

Most great businesses are built on great relationships. Large and small business benefit equally when they select the right outsourcing divisions to improve workflow and production. One of the most critical outsourcing choices is with contract manufacturing. In the food industry, contract manufacturing is called co-packing. Co-packers have the potential to save food manufacturers precious time and money every year when they select the right one. Not every co-packer is a fit for every food manufacturer, so when choosing a co-packer your company should be diligent in not just reviewing their credentials, but finding one that has experience with your particular packaging needs. This relationship can make or break your production, so when you choose your co-packer you should interview them as if your company was looking for a new CEO. Below are just a few things to help you determine how to choose the right co-packer for your company.

Co-Packer Benefits

Before selecting a co-packer, it is best to review the benefits they can bring to your organization so your fully recognize the potential positive and negative impact of your choice. Below are a few major benefits:

  • Packaging knowledge, experience, and expertise
  • Less investment in equipment
  • Fixed costs for budgeting purposes
  • More time to focus on new products, growth, and/or production
  • Flexibility to test new products
  • An experienced partner in managing growth
  • Buying power

These a just a few of the many responsibilities or benefits that can be realized and accomplished when you work with the right co-packer. When you thoroughly understand how a co-packer can help your business and improve production, you are better equipped to make a great selection. 

Packaging Needs

As a manufacturer, you are the expert when it comes to your product. But just because you understand your product, doesn’t mean you are familiar with all the packaging options available. A good co-packer not only understands your product needs, but has the experience to know the ins and outs of making the best packaging to meet or exceed your expectations. They also have all the right materials, equipment, and staff to create the best packaging fit for your product.

Don’t Forget the Label

Finding the right co-packer is one step in your manufacturing process, but once you have the perfect production in place, don’t forget to finish it off with the perfect label! We can help – as a professional label designer, you know you are getting a quality label to meet or exceed the standards you have set for your product. To learn how we can use our special expertise to make sure you are getting the proper label, call us today at (262) 790-2740, or fill out our simple contact form and one of our label experts will get back with you quickly.

custom-flexible-packaging

Flexible Options for Your Custom Retail Packaging Labels

In terms of lead time and packaging aesthetics, high-quality custom packaging labels help businesses present their products for sale exactly as they envision. Over the past 25 years, this is why businesses in various industries have turned to Flexo-Graphics to receive custom packaging labels. When you use us as your custom packaging label provider, you receive the following benefits that can help you reduce costs, and earn money by making more sales.

Various Run Sizes

Whether you need thousands of labels a month or less than 100 labels monthly, we’ll perform the print run, and supply you with labels on the schedule that you need them. Great labels help sell products, and we’ve seen many businesses go from needing a low number of labels in a given period of time to needing a high number of labels for the same time period, as sales increase.

Buying labels in short runs helps small businesses avoid over investing in labeling. For large businesses, purchasing labels in long runs helps save money by resulting in a lower price per label. Practically no print run is too large or too small for us to handle.

Impeccable Graphics

The quality of graphics for custom packaging labels has a major impact on the how products appear on store shelves and in online product photos. Moreover, many consumers quickly associate the quality of the product inside the packaging with the quality of the packaging’s aesthetics. When you get your labels from us, you receive infinitesimally accurate print that looks great from both a distance and up close, as consumers move in for a closer inspection.

Various Data Options

From expiration date indicators on battery labels to barcodes on beverage labels, we can print the information you need on your custom packaging labels in a fashion that’s easy for consumers to notice, and doesn’t detract from the aesthetic of the print design. As long as they have the right dimensions, custom labels can be printed with virtually any type of information.

Lead Time to Market

Different companies naturally have different lead times for bringing products to market, but one thing is the same in all cases: If lead time extends beyond the anticipated time period, products hit the market slower, which can negatively affect the anticipated revenue from the product release.

When you use our services, the lead time to market for what you sell is not delayed by printing packaging labels, which are needed for products to hit store shelves. Printed materials are delivered punctually, within a timeframe that only serves to expedite lead time.

Contact Us Today

Our custom packaging labels are a great option for businesses that want to use highly distinctive labels to sell products. Our labels look great on products and supply would-be customers with the information they need to make an informed purchase. To learn more about how we can assist you with product labeling solutions, call us today at (262) 790-2740, or use the contact form on our website. We look forward to learning about your products!

Managing a Customer Service Team

The success of a business can easily be measured by the happiness of its customers and today customer satisfaction is more important than ever because social medial leaves no room for error. One bad review can taint your reputation and affect sales dramatically. Most companies understand the basics; treat your customers the way you would want to be treated. But the bigger key to success actually lies with the way you treat your employees. Seems like common sense, but the best way to manage a customer service team is to treat them the way you want your customers treated. Below are some great tips for making that happen.

  1. Trust – Employees want the respect and trust of their employers to be given the proper tools and authority to do their jobs. Knowing their decisions are trusted gives them confidence to make better decisions and create a better dialogue with customers.
  2. Honesty – People respect honesty. Just as employers expect employees to be truthful, the same goes for management. Keeping employees in the dark about product delays, or staff changes creates distrust and poisons team work.
  3. Empathy – Everyone has a bad day. Showing employees the same empathy you would show customers will go a long way in building a relationship that will motivate your sales team to perform at its best.
  4. Praise – Recognizing the small things your team does on a daily basis can deliver big returns. Everyone is keenly aware when they make a mistake, but small praise can lift a person’s day and encourage better performance.

Today more than ever employees want a relationship with their employer. They want to feel invested in, depended upon, and a part of the overall process. Treating your team this way will lead to improved employee attitude, competence and overall happiness and success! 

Are you the Right Pick for our Customer Service Manager?

We are looking for someone to manage and be a part of our customer service team. Along with the criteria above, the best candidate would additionally have the experience and skills below:

Required Skills and Knowledge

  • Must have some managerial experience.
  • Must have print production experience, flexo based printing preferred.
  • Solid computer skills with a proficiency in Excel.
  • Must be well-organized and able to multi-task.
  • Must use initiative and be able to effectively establish priorities.
  • Must be results-oriented with meticulous attention to detail and quality.
  • Must be flexible and adaptable, utilizing a methodical and logical problem-solving approach.
  • Must maintain a positive outlook and exhibit a sense of urgency.
  • Must be able to communicate confidently and concisely and establish/maintain a level of credibility with both internal and external customers.
  • Must demonstrate strong leadership skills.
  • Must be able to create and maintain strong working relationships.
  • Must be dependable and reliable.
  • Must possess and demonstrate a solid understanding of the value and importance of providing excellent customer service with all customers, both internal and external.
  • Must be a forward-thinker with a continuous improvement mindset.
  • Hands-on technical knowledge of printing processes and job flow is preferred.  Must be cultivated and learned once on the job.

Experience:

  • Managerial: 3-5 years (Preferred)

Education: Must have a 4-year business degree, or an associate’s degree and comparable work.

Application Information Here

Vodka-no-look-label

Holiday Whiskey Labels Make Your Product the Highlight of the Festivities

The holidays provide an opportunity to have a little fun and effectively market whiskey. This time of the year offers several occasions to ensure your products reach every corner of the market from Halloween to St. Patrick’s Day. Winter is a time when people love to kick back by a fire and have a glass of wine or whiskey. Taking the time to design an eye-catching, holiday whiskey label is a great way to market your product.

With Halloween right around the corner, it might be easy to think of candy corn or costumes. This holiday is enjoyed just as much by adults who dress up, attend parties, and even put together haunted houses. You can guarantee some of these participants enjoy a good glass of whisky or a spooky concoction. Whatever their poison, there is an opportunity to join in on the fun and be the talk of the party! Thanksgiving, Christmas, and Valentines Day are all chances to leave your mark.

Tips for Creating a Festive, Fun Label

One of the easiest ways to take advantage of a holiday is to have one or more unique label designs. By making the prints available only for a limited amount of time, product demand is increased. While a stunning bottle and design are great, it is also important to cater to the occasion. For example, labels used during Halloween might contain images such as witches, ghosts, or pumpkins. They could even contain a clever saying that mixes your brand with the current holiday.

Custom labels provide the most flexibility as they allow you to effective market the brand while adding festive details. They make it possible to have the right mix of elements on any holiday whiskey label including:

  • Bold, Sophisticated or Warm Fonts
  • Colors & Designs to Fit the Occasion
  • Quirky or Warm Texts to Catch Attention
  • Holiday Backstories for Family or the Company

The possibilities are endless and can be used in combination to deliver a unique, beautiful festive product to customers. One option might be to use multiple designs to spell a word or complete a picture. This will encourage the customer to buy more than one bottle or multiple products to complete the collection. Fun, festive designs are “all the rage” when it comes to marketing for special occasions.

Spread the Joy Every Holiday

Part of effective holiday marketing is enticing the customer to buy your product for their event. Use sayings or images to appeal to their holiday fun including unique themes for each festivity. Coordinating social media with a labeling design is a great way to get everyone involved. Use a hash tag for each occasion and even include it on the label to spread the word.

Encouraging fun will only make your product more appealing over the competition! Go crazy with creativity and even add a few laughs to keep the fun rolling. Having a marketing campaign every year can really boost product awareness. Flexo-Graphics would love to help you achieve a stunning holiday whiskey label for each occasion this year. Contact our team today to see how our services could benefit your company!

nutraceutical-marketing-ideas

Who’s Buying Nutraceuticals?

The nutraceutical market has exploded in the last decade as consumers turn to alternative options over traditional healthcare. For some individuals, it is the high cost of insurance and for others the driving force is the belief that supplements are the best choice. The consistent buzz around food sources regarding GMO’s and additional types of harmful ingredients has created a belief that the foods themselves simply do not provide the nutrients they once did.

Consumers choose this option to improve their health or remedy a specific ailment. To better understand this market, it is important to look at the whys before tackling who is buying them. A large percentage of adults take nutraceuticals for health benefits. The most common reasons are the following:

  • A Fit Approach to Aging
  • Improved Heart Health
  • Increased Bone Protection
  • Immune System Benefits
  • Mending Nutrition Gaps
  • Increased Energy

These goals surface from a range of ages and needs including those suffering from the effects of aging. Certain nutraceuticals are considered to help with reversing certain conditions. While not all are proven in medicine, some have high regard across several age groups. Regardless of the driving force behind this choice, a few select groups are consistently choosing nutraceuticals over traditional options.

Understanding Target Markets for Nutraceuticals

Todays society has a larger fixation on healthy habits including eating better foods, consistent exercise, and bridging nutritional gaps. As more foods become genetically modified, one big concern is the ability to get the nutrients one needs. Nutraceuticals are chosen by all age groups to gain certain vitamins like B, D, and E. Alternatively, baby boomers starting at age 50 choose these products to gain better control over the aging process. Here are four primary groups buying nutraceuticals today:

  • Plant-Based & Vegan – Individuals who follow either of these diets require supplements to ensure optimal health. A primary nutraceutical in this target market is B vitamins. However, there are many needs to fill here including food-based nutraceuticals.
  • Baby Boomers & Aging Adults – Individuals in this age range are still healthy for the most part, but become worried about osteoporosis, arthritis, heart disease, and other conditions. These individuals buy nutraceuticals to reduce the effects of aging and remain healthy.
  • Self-Care Options – Numerous consumers are relying on nutraceuticals over doctors these days. The Internet provides an abundance of information including details about what dietary needs must be filled to alleviate problems from migraines to chronic illness.
  • Fitness Community – For some consumers, the overall goal is to reach their peak fitness. These individuals seek options to boost overall health or wellness and make another large part of the market.

Knowing who is buying makes it easier to determine what products and marketing measures will be successful. The above listed reasons have remained consistent and nutraceuticals are used to fulfill several needs. By knowing who’s buying, you will be able to better ensure product and brand success!

At Flexo-Graphics, we have spent years perfecting the process of labeling design for nutraceutical products. We would love to discuss how our services can help your products gain presence in this continuously growing industry.

coupon-labels

Dry Peel Marketing Labels – An Affordable Way to Get Noticed

Several labeling options are available when it comes to marketing a product and each of these choices is not perfect for every situation. Dry peel labels are designed to be removed from the packaging without leaving residue or tearing. The binding adhesive allows them to be temporarily attached and removed from the packaging or container as needed. They deliver a clean, simple marketing option to any industry and product.

Dry peel labels are a great option for promotions such as coupons because it allows them to be removed without a mess. They also deliver an opportunity to place additional materials underneath and ensure content is still present for the buyer after removal. Dry peel labels are worth the consideration when seeking a flexible option with minimal limits.

How Can Dry Peel Labels Be Used?

As a versatile marketing option, dry peel labels are applicable on several surfaces including glass, plastic, and paper. They leave a clean area when removed with no adhesive left behind. One big advantage is the ability to use them on abundant surfaces to support your marketing campaign. They may be easily placed on the package or container without taking away from the other applied labeling. Here are a few ways this choice can be used to gain consumer attention:

• Instant Consumer Redemption Coupons
• Eye-Catching Words (New, Natural, etc.)
• Fun Family Recipes
• Easy to Use Return Labels
• Discounts or Sales
• A Quick Product Story

Dry peel labels may be used to add a personal touch or to provide consumer-oriented information outside of federal guidelines. Additionally, including “new”, “improved”, “all-natural”, or another keyword draws the customer toward your product.

They can be placed strategically with the primary label to avoid harming required information. Dry peel labels have application possibilities in several industries including pharmaceutical, nutraceuticals, consumer goods, foods, beverages, and even cosmetics. All it takes is a little imagination to make these labels work for your business or products.

What Benefits are Offered by This Choice?

Dry peel labels are a cost-effective way to market new changes, discounts, and other offers regarding one or more products. They make recent changes to a product or new items noticeable to customers. Choosing to use them for marketing campaigns provides the following benefits:

• Increased Space
• Lower Marketing Costs
• Application Surface Flexibility
• Ability to Conform to Various Shapes
• Applicable for Auto & Manual Applications
• Easy Way to Advertise Promotions

Dry peel labels are an economical option over alternatives like booklet designs. They offer the same space at a lower overall cost and may be used for a variety of product packaging types. The largest benefit added by using dry peel labels is versatility. If you are looking for an easy way to send a message to customers, this is an ideal option. They also make it easier to change applied product discounts during seasonal changes or holidays without affecting the current packaging.

At Flexo-Graphics, we are proud to offer this option and strive to help every customer get the most out of their labeling solution. We would love to help you achieve these goals as well. Contact us today to learn more!

no-label-look

Using Wine Marketing Trends to Advance Your Product

Your company may offer the best product for a great price, but not experience success due to ineffective marketing practices. This is especially true when your creation is in the wine industry. Packaging, logos, and events all play a role in experienced success. These measures help in increasing brand awareness by catching the eyes of potential customers. Wine marketing trends are a great way to remain aware of consumer preferences and provide ideas to keep a product on top in the market.

A Few Practices for Increased Product Awareness

The wines industry has become convoluted with abundant options making it difficult for consumers to decide. This means your brand must not only stand out from the rest, but also cater to their preferences or needs. To successfully accomplish this, it is important to know what customers are looking for as well as what catches their eye. A few ways to gain attention include:

• Starting a Wine Club
• Holding Taste Tests
• Sponsoring Events
• Offering Online or Direct Sales
• Mobile Support

These are steady wine marketing trends in the industry as each provides a way to either cater to customers needs or to maintain presence. Wine tastings, for example, allow you to captivate customers with the first taste of your good product. Online, mobile, and direct sales options allow your company to remain current with the times as well. Any offer of convenience is an opportunity to make a mark on the industry.

What Are the Prevalent Industry Trends?

As always, trends arise as quickly as they go for many products and industries. Some wine marketing trends seem to be here to stay making them imperative to any company in this industry including:

Package Design – Wine product packaging is a huge determinant on the consumer purchase. New trends are arising including canned beer and premium boxed wine. These choices are viewed to be more suitable for outdoor events rather than glass.

Millennial-Driven Branding – Many individuals considered to be millennials are not entering the age and timeframe where wine drinking becomes prevalent over alternative options. It is worthwhile to use font styles, colors, and images that cater to this era of individuals.

Healthy Living Options – Consumers today demand healthier options from food to drinks. Marketing a wine with these benefits will cater to these needs and put the product above the rest.

Environmentally Friendly Options – Consumers want the techniques used to make wines to be better for the planet. They are looking for sustainable options, which do not harm the environment. This includes sustainable manufacturing, packaging, and marketing tactics.

These four trends will remain in demand by consumers and are important to keep in mind. Destination marketing is an option for keeping your product prevalent in tourist areas. Positioning a product as a luxury brand or using certain print techniques for promotion are also great ideas.

At Flexo-Graphics, our goal is to help you capitalize on product packaging and the overall brand to meet the needs of potential consumers. Our team will take time to fully understand your needs. Contact us today to learn more about how we can help your wine get noticed!

custom nutraceutical labeling

Nutraceutical Marketing – Why the Label Matters Most

Nutraceutical marketing is a broad term including dietary supplements, food additives, and other nutrient enriched products offering health benefits to the user. The benefits could be a specific vitamin or supplement the individual might be missing from their diet. Over the years, this market has exploded as more individuals seek alternative options over the expensive cost of medical care. This interest also increases the competitiveness of product manufacturers in the nutraceutical industry.

Effective labeling is one way to boost product presence in nutraceutical marketing. The more your product stands out, the better the chance of gaining new and repeat customers. It is so easy for an item to get lost among the competition on the shelf. While you cannot always control where an item is placed, measures can be taken to ensure noticeability. Two important trends continue to take place in this industry:

1. A large part of the population is rapidly aging.
2. People are becoming increasingly health conscious.

New products are constantly pouring into the market to meet this ever-growing demand. Take a second to look at the health bar choices in a grocery store and then magnify the overwhelming degree of choices. Regardless of the product type, competition is guaranteed!

Staying Ahead of the Curve

Whether you are new to nutraceutical marketing or a seasoned veteran, several approaches can be taken to boost consumer appeal including simple labeling changes. One of the first steps to successful labeling and marketing is becoming familiar with your target market. Take time to evaluate where a product falls within the industry and where it is going. This will help in developing a marketing campaign including logos, product slogans, packing, and labeling combination capable of getting merchandise noticed.

Next, steps must be taken to build up your brand including the right pairing of elements to get it noticed among the many choices on the consumer shelf. The truth is a customers first impression will most likely come from one of four inspirations:

• Store Shelf
• Online Store
• Advertising Campaign
• Referral (Friend, YouTube, Facebook, etc.)

While recognition may come from other locations as well, these are frequently common for learning about a new or existing product. A memorable logo and slogan work great for gaining attention. Incorporating this into a well-designed label will make it easier to attract customers online and in stores.

As the marketing cornerstone of any type of merchandise, the label must not only meet federal guidelines, but also provide a clear message to consumers. It needs to be professional, easy to understand, and designed to peak interest in your target marketing demographic. Consumers want products that have been created using sustainable methods, are environmentally friendly, and offer the healthiest option. A sale is more likely if this message is conveyed by grabbing the consumers attention with this information.

Our team at Flexo-Graphics would love to help you put together a label design to further promote your brand and gain the attention of consumers. If you are uncertain as to what materials and options are best or simply need someone to help put your product image to reality, contact us today!

Peel and Reveal Labels – Will They Work for Your Product?

A variety of label designs and methods may be used to tell your brand story when marketing products. Not every option will be the perfect fit, and some are better suited for specific types of products. Peel and reveal labels consist of multiple pages slightly fastened together by glue. They are a great way to provide additional information and are easy for the reader to use. All they need to do is peel off layers to read the included details.

Peel and reveal labels deliver a way to include any information the reader might want to know about your product. They also make it easier to include all regulatory information. These labels are beneficial for many items, but do not work for every type of merchandise. This article discusses a few ways to evaluate how this labeling option could potentially benefit your merchandise.

When Are Peel and Reveal Labels the Best Option?

This labeling choice is frequently used to display certain types of information such as nutritional details, other languages, or safety warnings. However, there are no limits as to the type of added information. One of the first considerations will be what details need to be placed on the product label. If it can fit on a different type with less space, then it might not be the best choice.

Peel and reveal labels may be used to catch customer attention with ease, as they allow the front portion to contain information to entice a purchase rather than mundane details. Nutritional or other types of data may be placed on the consecutive pages to ensure the customer notices your product. A catchy image or tagline can be placed on the front. If the item does not need to be aggressively marketed, then this might not be a concern. A good example might be a pharmaceutical item that is being sold directly to a pharmacy where the items contents are more important than a tagline.

Multiple pages also allow different images to be placed on part of the label. This is beneficial if you want to run a specific promotion, including coupons for other products or prize giveaways. For example, the front could advertise the product and a contest. The next page could then have the entry information and the next pages could contain all required data such as nutrition or warnings. Of course, sometimes less is more and if there is not enough to fill the space, this could be a not so cost-effective option.

Peel and reveal labels may be produced using a variety of technical solutions and materials. They are a versatile option that may be applied to cans, plastic containers, bottles, and other surfaces. If a promotion spans several types of packaged products, this choice could be best for keeping costs low and ensuring the labeling remains intact. While peel and reveal labels offer several benefits, they are not right for every product.

At Flexo-Graphics, we understand how important this decision is when marketing any product. We would love to hear about your specific labeling needs and to have the opportunity to help. Contact us today to learn more!

fall-wine-labels

Fall Wine Labels – Some Inspirational Ideas for the Latest Season

As the seasons change, so do the taste buds of wine connoisseurs across the globe. A catchy, festive label design can make your product more appealing than the competition. Fall is a time when the leaves change color, apples drop from the trees, and temperatures get surprisingly comfortable. Bonfires, festivals, and trick-or-treating all serve as events to try the latest seasonal wine. For consumers, a bottle of crafted wine with the perfect image of colorful leaves or other fall symbolism pairs great in these timeless moments.

Whatever event the individual is attending, the best fall wine labels will put your product above the rest on the shelf. The materials, inks, images, wording, and placement on these labels are imperative. Customizing labels for the upcoming season allows your company to appeal to the festive side of consumers. For example, having fall wine labels with images or wording focused on giving thanks can be great as Thanksgiving nears in the United States. However, this may not go over as well if your wine is sold in other countries.

A Few Ideas for Your Fall Campaign

Fall wine labels offer an opportunity to show the festive side of your brand and can be focused on a specific holiday or event of the season. Labels may also contain images associated with the season that are not particular to holidays such as a tree with different colored leaves or a squash. Use of fall colors are another great option. A good example would be using yellow, orange, white, brown, or other color combinations to create the feel of the season.

There are several great ideas for this type of marketing ranging from pumpkin carving labels or a fall tree with the words “thankful”. This time of the year provides the chance to become inventive and catch the eye of new and old customers. Here are a few more ideas for the festive fall season:

  • Funny Sayings for the Holidays
  • Different Colored Leaves for Wine Types
  • Using Squash or Pumpkin Images
  • Using Halloween or Thanksgiving Images
  • Words Such as “Giving Thanks”, “Thankful”, “Fall”, or “Boo”
  • Creating Festive Names for Seasonal Wines
  • Pairing Images with Seasonal Wine Flavor

While some customers buy wine because they are familiar with the brand or a specific type, some also buy the bottle to double as a decoration through the season or holiday. These items are often opened to celebrate the occasion and shared with guests. The change in seasons offers the chance to get creative with your brand and the Internet provides plenty of inspirational ideas.

Regardless of the design choices, a dependable professional can help make it a reality by recommending the right design combination of materials, images, and inks. Seasonal designs show consumers that your company is in the fall spirit and wants to be part of the fun. The team at Flexo-Graphics can help you determine what base materials, inks, colors, and finishes are best for promoting your brand through a crisp, cool fall wine label. Contact us today to learn more about how we can assist with staying ahead of the competition as the seasons change.

label-products

Co-Packer Labels: Three Reasons Not to Cut Quality

The labeling industry offers a multitude of marketing choices, which can become extremely confusing. One common misconception is thinking that co-packing and private labeling are the same. However, services offered by labeling providers often vary. A co-packer or contract packer is a business offering manufacturing and/or packaging services necessary to sell one or more products. The co-packer in return earns a percentage of profits for the provided service.

This service allows a business to avoid the expensive investment of machinery and supplies needed to create labels for their products. The option is a typical solution for start-ups or small companies in several industries to cut initial costs. Food, beverage, cosmetics, and other industries are common to this labeling choice. Co-packing offers several benefits including the following:

  • Limited Startup Costs
  • Easier Overhead Management
  • Reduced Time-to-Market
  • Extra Industry Experience

Co-packers can purchase supplies in bulk and often have the necessary processing lines in place. Some also offer in-house research teams to assist with time and cost savings identification. When choosing to use co-packer labels, it is essential to not cut quality to save money. The following are three important reasons to keep quality in mind when considering a provider for co-packer labels.

Reason 1: Non-Compliance with Federal Regulations

Several products are subject to federal safety guidelines meaning that poor quality on any part could result in non-compliance. While your facilities may take absolute care in every detail of getting a product ready to reach consumers, the provider of co-packer labels might not be as particular in their processes. The first element of choosing a co-packer should be what steps they take to remain compliant with these guidelines.

Reason 2: Ineffective or Difficult to Read Labels

If the adhesive, base material, printing technique, inks, or finish quality is jeopardized, then the label may not be effective. For example, a poor adhesive or application technique will result in the label falling off during transition or when exposed to certain environmental conditions. When inks are not compatible with the base material or an inappropriate finish is used, the label may not be legible by the time it reaches the consumer. It is essential to take time to evaluate a co-packer to ensure quality materials and processes are used to create your labels.

Reason 3: Increased Packaging Costs

Low quality co-packer labels will increase the overall costs of marketing your product. This may result in requiring reprints after the labels do not perform as expected. Another result of this would be increased time-to-market for each product that must have to be recalled or labeled again. Time might also need to be spent to take on the process in house or to find a higher quality provider. By taking the time to understand your quality requirements, the risk of this result is less.

At Flexo-Graphics, we take pride in the quality of our services to customers and understand how important it is to your business. If you have been considering co-packer labels and are not certain if this is the right choice, we would love to speak with you about our services. Contact us today to learn more!

Using the Latest Craft Brewer Trends to Improve Product Appeal

As a craft brewer who is independently owned and takes pride in product quality, it is essential to be aware of the current or arising trends in this market. The wrong flavor choice or ingredients could affect the success of your growing business. Craft brewer trends change from year to year making it equally important to stay on top of consumer preferences. These trends make it easier to determine what customers want and to cater to their needs.

A large percentage of consumers are drinking more craft beers than they were a few years ago. Individuals making this choice typically have an age of 30 or below. This trend defines the target market making it easier to brand products to gain loyal customers. At the same time many consumers are drinking regular beer less. The following craft brewer trends are helpful in catering to your customers.

Trend 1: Desire for Locally Brewed, Sustainable Beer

Consumers are becoming more interested in how beer is produced including where it is brewed. However, this preference is more about what goes into making the final product. They want options made from fresh ingredients obtained locally while having a variety of available options. Local does not mean they only want to taste those crafted in their own back yard. Instead, they desire to try products from craft brewers in other areas of the world that use fresh, local ingredients.

Trend 2: Quality is More Important than Cost

Customers always look for a great taste, but the real driver is quality as well. For consumers, the premium image of this choice conveys increased quality. Many individuals feel like the choice is more special than regular beer. A few common words to describe craft brewer products are “flavorful” or “high quality”. In other words, cost is not the obstacle, but rather conveying the superiority and quality of your product.

Trend 3: Consumers Want Diverse Choices

Part of craft brewed beer is trying out the newest flavors or products. If you are a brewer, this means new options are essential to keeping your business thriving. For a lot of craft brewers, this might mean having seasonal flavors such as fall ale that is only sold for a limited time. Having these unique choices available for a limited time allows consumers to try new products while keeping your brand in focus.

Additional trends include sour or fruit flavored craft beers for a more diverse flavor selection. While canned products have been less common, they are also beginning to be in higher demand. The independent brewer craft seal developed by the Brewers Association is also a great idea. Craft brewer trends allow your company to adjust marketing tactics such as labeling and the brand to better suit consumers desires. Maybe you could include more fresh and local ingredients or should develop a new, limited time flavor.

Looking for the Right Label for your Bottle?

Flexo-Graphics offers many options to ensure your product’s label design gets noticed by potential customers. If these latest consumer preferences have sparked a new idea, contact our team to see how they can be incorporated into your labels and marketing campaign.

Daily-GEM

Flexo-Graphics Client GEM Launching New Product

Sara Cullen, the Founder of GEM, used her passion for women’s health to launch a vitamin product specifically for women. This exciting new product is designed as a daily vitamin, but it is made with real food. It contains 13 whole foods, 15 vital essentials, and is packaged with elegance.

The product will formally launch September 24th and Flexo-Graphics was very proud to help.  Our digital center worked with some of the first round soft launch samples and mock-ups, and then assisted with the custom felt labels for the actual product launch.

We were happy to be part of such an exciting new product and we look forward to watching and helping Sara grow her passion.