peel and reseal lidding films

Lidding Film with Peel and Reseal Labels: A Leading Choice for Customer Convenience and Product Protection

Lidding film with peel and reseal labels is rising in popularity due to the convenience they offer to customers. A customer is able to simply pull the label back to expose the product and press the label back down to reseal until it is needed again. While they are commonly seen on food items, they are an option for healthcare, cosmetic, garden, industrial, and additional types of products.

Films and labels may have a surface printed or a reverse print design along with multiple layers of protection. In the food industry, lidding films with peel and reseal labels are viewable in every area including produce, frozen foods, dry packaging, and meats. This is because of its effectiveness along with the number of beneficial qualities providers are able to include in the design. Certain inks prevent changes in appearance as well as to ensure the printed graphics remain intact when exposed to varying temperatures. The variety of offered design options makes lidding film with peel and reseal labels a viable choice in several markets.

What Are the Advantages of Lidding Films with Peel and Reseal Labels?

Beyond the many qualities necessary to protect products within the food industry, this choice offers tamper evident features and special protective materials. The practices used to create this type of seal are equally important. For example, deadened adhesive involves the temporary or permanent neutralization of adhesives to add another material or a special pattern for coverage. This is an important feature when the label is applied using automated equipment. Providers are also able to combine qualities to create a custom application such as:

  • Temperature Resistance
  • Microwave Protection
  • Self-Ventilation
  • High-Clarity & Anti-Fog

These qualities are often combined for frozen food trays or even with produce to ensure proper safety and the utmost convenience for customers. Other lidding films with peel and reseal labels are resistant from moistures or oils to protect the product in areas such as mechanics or industrial settings.

Another advantage is a longer product lifespan, as perishables remain sanitized, since it experiences minimal exposure to the outside environment. They improve freshness since products such as dried snacks are less likely to go stale in the packaging. Products that have been designed to reseal make it easier to carry, use, and store.

At Flexo-Graphics, we offer several options to ensure you get the right peel and reseal labels for your lidding films. We specialize in roll to roll labels, which can be added to your packaging. Contact us today to learn more about available labels options!

quick-turn-labels

Why Do Businesses Use Roll Labels for Short Runs?

Roll labels provide numerous benefits when in need of a cost-effective option for running short promotion or highlighting a new product feature. These labels deliver the ability to achieve short run printing while gaining a beautifully made, custom solution. When considering whether to purchase professionally made labels for a product, organizational requirements, shipping, or other purpose, one of the basic choices will be purchasing them by the sheet or as roll on labels.

Sheets & Roll Labels: What’s the Difference?

Sheet labels have an appearance much like printer paper and are produced in a set count based on the stock size. They typically are offered in the same sizes as printer paper such as 8.5” x 11” or 11” x 17”. Sheets may be loaded on a business printer, but are also professionally done. A big determinant is customization and color. Professionals have design expertise as well as methods to ensure colors do not bleed or appear faded. They can make recommendations to guarantee the printed result is as desired without extensive waste or time.

Roll labels appear more like the paper you would use to feed a receipt printer. They come in a big cardboard roll and are typically produced using one of the following methods: flexographic printing, digital printing, direct thermal printer, or thermal transfer printing. Common roll sizes are one or three inches, but can vary depending on the provider. Additionally, the stock may consist of paper, films or metallic stocks. Having a professional handle the details ensures accurate, consistent roll labels at a minimal cost.

What Benefits Are Gained with Roll Labels?

Every label production scenario can call for different solutions and roll labels are no exception. For example, if the label will have different content each time, then it might be best to print them either individually or have them professionally done on a roll. Here are few additional reasons to choose this option:

  • Faster Turnaround Times – Roll labels are ideal for short runs since the counts may be small and turnaround time is fast.
  • Abundant Material Choices – A roll may be acquired in numerous materials. Certain materials add qualities such as water resistance or textured finishes.
  • A Wide Selection of Shapes and Sizes – Roll labels came be converted in several shapes as well as sizes.
  • Create Less Waste –The roll can easily be imprinted to add additional content, and applying labels from a roll generally produce less waste than sheeted labels.

Using professional roll labels for short runs offers a variety of perks from shorter counts and lower prices to higher quality results. On top of these benefits, quality providers offer customization options for small or large print counts. If you are in need of a high-quality print solution, the team at Flexo-Graphics would love to help! Give us a call today to see how easy it is to acquire high-quality short run, roll labels.

booklet-labels

3 Label Trends Here To Stay

…And how are you handling these trends?

Half way through 2017, it’s clear there are 3 trends that are in it for the long haul. We’ve experienced these trends with many of our customers, and hopefully we’ll give you some ideas how to handle these trends relative to your organization.

Multi-National Products

booklet-labels

Booklet Label

More manufacturers are finding new markets for their products. As a result, the product labels require diversified languages and more copy for regulations. Graphic Designers and Legal Departments are pressing for more space, and are turning to booklet labels to help solve many of these issues. More on Booklet Labels
 
 

Personalize / Regionalize / Millennialize

MERLOT-FLEXO-WINE

Personalized Label

Consumers are pressing product development to make products specifically for “me”, or “really really” close to being for me. We are seeing more single line products diversifying into products that create a personal connection. Whether its a “state branded” food, or an outdoor power tool specifically for the Midwest, or a smoothie drink designed for the 20 something, personalization is here to stay.More on Personalized Labels
 
 
 

Point of Sale Appeal

point-of-sale

3 Sheeps Label

With the advances of major online retailers, consumer product companies are making a heavy push to grab customers when they are actually in stores. Marketing departments are pushing concepts so their products stand out more than ever. Unique varnishes, multi layered finished, cold foils, and regional themes of products are just some ideas. Marketers are putting a heavy emphasis on making even more of an effort for their product to stop someone in the aisles.More on Unique Labels Like 3 Sheeps
 
If you are experiencing these trends, and need some help or ideas of what we are seeing, please reach out to Mike McDonough.

lidding film

Lidding Film: A Versatile Approach to Marketing and Protecting Your Brand

Lidding films are an important part of single serving or portion controlled items like coffee. They have become very popular in the food industry since they can be easily be customized with your brand or logo and product information. The film is sealed and creates a protective barrier for the product. Lidding film is ideal for lots of Stock Keeping Units or SKU’s as well as smaller run volumes. It is commonly used in the food and healthcare industries.

So, what exactly is lidding film and why is it an option for marketing your product? The film creates a seal over the container opening that effectively maintains freshness and safety while making it easy to open. This type of lidding can be found on plastic bowls, single-serve containers, cups, and trays. A few common food items it is applied to include:

  • Coffee
  • Meats
  • Dairy
  • Soups
  • Yogurt

Lidding films are extremely versatile when it comes to packaging and protecting a product.

The Many Qualities of Lidding Film

Lidding film may consist of numerous qualities, which have proven to be helpful outside of the food industry as well. Materials typically consist of a foil and/or paper structure. The structure is determined by the actual container the lidding film is being applied to, the application specifications, as well as the packaging the packaging manufacturer. A film can have high or low barriers, or a multi-layer design to further protect the freshness or quality of an item. Lidding films are ideal for several product markets including:

  • Health
  • Hygiene
  • Industrial
  • Lawn & Garden
  • Pets
  • Household

At Flexo-Graphics, our specialty is roll-to-roll lidding stock, which is great for smaller run volumes, high sku counts, and single-serve products. Our team will work with you to ensure quality graphics are appropriately paired with the right materials. We want to be your go to provider for your design and lidding film needs. Give us a call today!

Vodka-no-look-label

Distillery Labels: Using the Elements to Create Your Own Unique Brand

Distillery labels are a unique marketing item because they require a little more attention to detail in order to relay the proper message to consumers. The spirit industry is a big deal these days with craft beers, specialty wines, and other products soaring in popularity. Distillery labels need to have an eye-catching design that is versatile and durable. Just like the work put into the crafted product, a label needs to relay the same dedication to quality and perfection.

Many distillery labels are designed to create a vintage appearance, but these are not the only options. Technologies used today allow almost any design to come to life whether it is to create a bold, vibrant, or all original look. A few of the strategies used include:

  • Textured Stocks
  • Creative Label Shapes
  • Clear / “No-Look” Labels
  • Foil Accents
  • Two tone Varnishes

Professional printing services are able to create an appearance of depth and add unique textures to the design. Flexographic printing is a good option when you are requiring large orders. Other digital printing options can be used for smaller, short run orders. Regardless of your distillery label requirements, professional printers offer a great amount of versatility for any design.

Why is a Custom Design Essential?

In the wine and spirits market, it is important to distinguish a product for the numerous competitors on the shelf. Some consumers choose a spirit due to tradition, while others choose one because it coincides with their rebellious nature. Either way, custom designs allow you to appeal more directly to your target customer base rather than spending time attempting to appeal to the masses. If you are an emerging craft or spirit distillery, then the branding behind your label is critical. Even if it is an established business, numerous benefits are possible with this choice. Here are several reminders when designing your label:

  • Tell Your Story –Customize the label to the story you want to tell. Make the buyer connect with who you are through the graphics on the label.
  • Showcase – Design the label so end users want to keep your bottle and label displayed on their shelf. Make it a showcase piece during and after use.
  • Color – A label designed to be different colors can bring different emotions from the buyer. Consider the colors and how they can affect the “tone” of your product.
  • One of the Select Few– Consider adding custom numbering or identification to each label through Variable Data Processing to allow your end customer to feel like they are part of a unique group.

Regardless of the type of spirit your distillery is marketing, custom labels offer a number of benefits at an affordable cost. The experienced team at Flexo-Graphics will help with ink, material, finish, and adhesive selections to ensure the desired results. Call us today to get started!

custom-supplement-labels

Making Custom Supplement Labels Work for Your Business

Consumers today use supplements to either gain nutrients not received through their daily diet or to boost overall health. As this trend continues, producers must find innovative ways to reach their customer base and get ahead of their competitors. One approach has been to design custom supplement labels. This market has become extremely competitive; however, tailored designs aid in increasing sales by getting the product noticed by potential customers.

Custom supplement labels help a product to get noticed among busy shoppers as they run through the motions of their day. Whether the product is a vitamin water or in pill form, an attention-grabbing label enhances the chance of a sale. Since labels come in a variety of shapes and sizes, these will be the first decisions to be made when having a professional create them for your product.

Production & Materials

Style, size, and quantity are just the beginning of your choices for custom supplement labels. After making these decisions, you will need to evaluate the materials used to make them, the inks/graphics, and the process for creating them. Choosing a distinctive material over the common selections offers increased presence on the consumer shelf. Here are additional ways to get more attention than the other guy:

  • Use a Special Material
  • Keep the Focus on Your Brand
  • Accent the Label with Foil or Metallic based stock
  • Create A Custom Design

A majority of labels use white or colored paper combined with an adhesive and finish. However, several specialty choices are also available including a variety of films. Foil may be used to create the whole label or to accent portions of one. Another option could be using a gloss or matte laminate to make the label unique. With custom designs, there are no limits and you have a whole landscape to work with!

A Few Easy Tips

There is no wrong approach when creating a label; however, not every design is created equally. For example, improper use of space, the wrong colors, or an inability to provide the required information takes away from the product. Sometimes it takes just a second viewing something from the eyes of a consumer to determine if the design is good. The typical consumer wants to get the information quickly and make a decision. If the information is not easy to see or difficult to process, they will move on.

A good example of this is complex fonts and graphics, because they are sometimes difficult to read. Some fonts or graphics simply distract from the product and take away from the message. Color combinations work much the same as fonts, as they must be visually appealing and add to the message. If they do not go well together, then the custom supplement label appears too busy to the consumer. This will result in them moving onto another product

Flexo-Graphics offers a variety of labeling material choices and can help you get the perfect design to properly represent your brand. Contact us today to discuss how we can help your label get noticed!

tough-labels

Tough Labels: Durability is in the Design

Labels are a common marketing and informational tool these days, but not every one of them is effective. For example, if the wrong production process is used for a label then it may not be durable enough to excel in certain conditions such as chemical exposure. The same applies if the adhesive or materials are not compatible with the application surface. Tough or industrial labels have several purposes including the following application needs:

• Product Identification
• Maintenance
• Warning Symbols
• Medical Authorization or Validation
• Directions or Instructions

Tough labels are exposed to rigorous conditions and are often used to warn operators or users of potential dangers. This means they must be able to maintain readability, be highly durable, and have the right protection qualities. Simply choosing a design without considering all the application factors could not only be expensive, but dangerous.

Consider the Label Application Surface

Knowing the qualities of what you are labeling is beneficial during the development of a label construction. Before choosing your materials, consider the following:

• End Production Substrate– Different adhesives work with different substrates. Is the substrate aluminum, glass, plastics, or galvanized steel? Each may require testing of different acrylic and rubber based adhesives.

• Surface Conditioning– Identifying the characteristics of the surface area where a label will be applied is vital. Curved versus straight substrates, painted versus unpainted, textured versus untextured all change how an adhesive is able to adhere to a substrate.

• Climate and Temperature Exposure – Any product or item that will be exposed to extreme heat or cold needs an adhesive capable of withstanding these conditions.

Additional Label Decision Factors

While the application surface and characteristics are important, a few other decisions will play a role in the durability and effectiveness of any tough label. One consideration is the length of use after application: days, months, years, or permanently. Do they need to be removable or should they be permanent? In some circumstances, the labels have to be removed as information changes. Permanent labels will require a different material combination than removable. Here are a couple more factors to evaluate before making a decision:

• Sunlight Exposure
• Water Resistance
• Chemical Resistance
• Gas and Oil Exposure

It is always best to use an experience supplier who has tested the materials and inks to ensure the label will withstand these conditions. The team at Flexo-Graphics is backed by 30+ years of experience and can help you determine what labeling materials, substrates, finishes, and adhesives are best for meeting these application needs. Give us a call today to learn more!

Supplement Packaging Labels: Putting the Pieces Together for a Reliable Image

One of the largest battles for any supplement producer today is getting their message to potential consumers. With so many products available on the market and the fear of bogus claims, marketing these items to consumers sometimes seem like a daunting task. Supplement packaging labels make a big difference regarding the number of times your item gets picked over alternative choices on the retail shelf. In the end, consumers want a product that promotes good health and overall wellness.

Finding the right product in the melting pot of options is the hardest part for consumers. Supplement packaging labels designed to provide the important details quickly in an eye-catching design are the way to get ahead of your competitors. It’s not just about standing out on a shelf because the internet provides a plethora of choices as well. Consider the number of times you had to make a choice about a product online. While the specs might be a factor, the initial visual presence of the item also played a role.

Before Ordering and Printing Labels

A more obvious aspect of label design is catering to customer needs; however, what are those needs? Your supplement has a defined end result for the buyer, so what is this purpose? Effectively reaching the target audience is the first part of successful product marketing. Regardless of the purpose, the label will be the first item the consumer sees when making a decision, whether in a store or online. A supplement packaging label design must meet the interest and demand of the following:

• Age & Gender
• Geographic Location
• Personal Interests
• Activity Level

Colors used for the labels and applied graphics are helpful in keeping an individual’s attention. A color is able to create a specific feeling making it important to combine the appropriate hues for displaying a product. A good example is the color blue, which is often used for supplement packaging labels to provide a feeling of stability or reliability. Brighter hues create feelings of motivation or determination while softer ones are more calming. Hue selection both in brand and label design will have a significant impact on product success.

Wording on the supplement packaging label will contribute to how consumers see the product. The wording should provide a clear image to the customer about the item’s purpose and its offered benefits. Labels are already required to have regulated information due to federal laws. You want to use the remaining space to ensure the customer sees the benefits of using your product. This entails more than simply using the right wording, as ensuring the supplement does what it claims is equally important.

So many products make false promises that you do not want to be grouped in with them. If health claims will be included, then they should properly correlate between the supplement and the promise. Otherwise, your product will be viewed negatively among the competition. Flexo-Graphics has the experience you need to ensure every element of supplement packaging labels creates the right marketing presence. Give us a call today to see how we can help you make this part of branding a snap!

Label it a Wisconsin Craft Beer Success

Grant Pauly is a brewmaster with an “Uber” creative marketing sense.  Grant recently rebranded his company 3 Sheeps Brewing, with Flexo-Graphics right by his side, and his design team, Matt Tanaka Marketing, leading the way.  With an entirely new look for his craft beer, Grant went against the grain, to produce a one of a kind craft beer label line. The design includes a sandblast varnish that creates a visual queue and tactile feel to set his craft beer apart.

The 3 Sheeps Brewing Founder explained the “why” behind the packaging change. “The rebranding process forced us to stop and reflect on these last few years, and really figure out what was important to us, what kind of beer we make. It all boiled down to this: Brewed With Heart & Science. The heart represents our passion, experimental spirit and drive to push boundaries. The science is our commitment to detailed research and tests until we get everything just right. We wanted our new packaging to reflect that.”

Grant’s story was well told in a recent interview with the Wisconsin State Journal, by Chris Drosner.

To learn more about 3 Sheeps Brewing in Sheyboygan, Wisconsin, or to try their special craft beer, you can visit their website www.3sheepsbrewing.com .

To learn more about Matt Tanaka Marketing, and their creative services, you can visit his website www.matttanakamarketing.com .

If you are looking for label printer to help with your unique craft beer, please contact us at 262-790-2740. We look forward to helping you thrive like Grant!

wisconsin-commercial-labels

Wisconsin Commercial Labels: Why Partner with a Local Business?

Finding a professional commercial label provider is important to ensuring your product is easily noticed on any retail shelf. Whether you are seeking a local provider in the Wisconsin area or simply want a high-quality, dependable partnership, a few key details will determine the level of received satisfaction. Always consider how long the company has been in business because this offers insight into their experience level and overall knowledge regarding commercial labels.

Several factors will play a role in the provider you choose to work with including their ability to meet industry standards, design requirements, and custom needs. What printing capabilities to they offer? Does their location promote faster delivery times? The supplier should be able to provide a solution consisting of the desired mix of design elements, materials, and adherence qualities. Are they able to produce custom designs and are their prices reasonable? A regional supplier can sometimes offer additional benefits to your business.

What Are the Benefits a Regional Supplier?

When it comes to choosing a vendor or supplier, there are a lot of questions to answer. Sometimes staying local makes it easier to remain on top of your labeling needs such as custom design changes or a sudden short run order. Regardless of your specific requirements, the result should always be a dependable company who can offer precisely what is needed and who knows the business.

It is sometimes easier to learn about a local provider and determine their overall dependability. This is because other businesses have either worked with them or have information about the company. The better the word about their services, the better your experience will be. Consider the following benefits of keeping your supply chain local before making a final decision:

  • Lower Shipping Costs – A supplier who is nearby will naturally result in reduced shipping expenses for a company.
  • Faster Delivery Times – The closer the supplier, the better the odds of receiving orders faster.
  • Reactive Business Relationship – At any moment a challenge might take place where a custom short run might be needed or a lucrative opportunity arises. Staying local could ensure the “yes” you need to make it happen!
  • Improved Control over Services – When a supply chain is spread thin, so is control over these processes. The ability to have in-person meetings delivers an opportunity to address concerns or fix problems at a faster pace.
  • Supply Chain Efficiency – The supply chain drives the overall cost of a product or service and a local supplier offers increased efficiency. Beyond savings in shipping costs, the choice reduces logistics spending. This adds up when labels must be shipped to and from multiple locations.

Working with a Wisconsin commercial label company delivers both cost savings and increased dependability. The choice may generate additional revenue from local business since others in the same region will see the effort to keep operations local. Getting these items from a dependable Wisconsin commercial label provider is good for the community as well. If you are seeking a dependable, experienced labeling partner, Flexo-Graphics would love to be on your team! Contact us today to learn more about how our services can benefit your labeling needs.

How to Avoid Machine Applied Label Problems

The details of how labeling will be applied are sometimes overlooked until the process has taken place. A label may have a wrinkle, not adhere to the surface, or simply fall off under certain conditions. This is true whether it is being placed on the product by hand or by an automated process and a few considerations can prevent these difficulties. One of the easiest ways to avoid application issues involves going over the fine details before ordering the actual prints. These include some of the following:

  • Application Environment
  • Application Method
  • Type of Adhesive
  • Surface Type & Area

Each of these factors plays a part in how well the label adheres to the item and the ease of application. Labels may be attached by hand, semi-automatically, or by full automation. For mass production, automation is the most common way to achieve this part of distribution.

Automation offers a fast, accurate way to apply a large quantity to surfaces such as bottles. However, improper sizes or the wrong application surfaces can cause issues during this process. For example, if the orientation does not match, then the label will not have a smooth transition onto the surface of the product or item. When using machinery, one of the biggest questions to consider is: “Is the label compatible with the machinery and application method?”.

4 Key Factors to Evaluate Before Buying

An incompatible label will result in more waste, reduced efficiency, and higher costs. Not to mention, the wrong material or sizing choices could be harmful to the equipment used for this process. When buying these items for machine application, the following 4 considerations will save both time and money:

  1. Surface Type – The application surface is one of the most important aspects because the materials must be a perfect match. For example, some labels are designed for glass surfaces while others work better on plastic.
  2. Environmental Conditions – Surrounding conditions like colder temperatures or extensive humidity will have an impact. Some materials are not able to perform in these conditions thus resulting in application or quality troubles.
  3. Container Labeling Area – The physical location and size of the area where they will be placed determines adherence, physical appearance, and more. If the label does not fit the area, issues during application will be inevitable.
  4. Label Size & Shape – The physical size and shape of the label are also imperative. One that is too large will potentially adhere unevenly or be tapered. A smaller one will not fill the area and result in a less visually appealing design.

To avoid sizing difficulties, the labeling area should be precisely measured and provided to the professional printer. It is equally important to tell your provider what type of machinery will be used to ensure the provided labels are not too tightly or loosely wound. Other considerations could be the materials themselves such as any used liners or adhesives. At Flexo-Graphics, we understand how important it is to get the right qualities for machine applied labels. With a few details, we will ensure you get quality labels and the right results for all your product needs.

Label-Mistakes

5 Mistakes when Making Labels for your Products

1) “A paper label off my home printer will due just fine”. – Your home printer can serve lots of functions but making labels for your products generally is not a good idea. Whether your product is homemade maple syrup, a wine you’ve perfected from your vineyard, or an industrial component created from your machining operation, the “home paper labels” are ultimately going to fail. They would be great to stick on your kids homework, but on a product…. Not so much.

2) “I just need a permanent adhesive.”– We really wish there was a one size fits all adhesive. But is duck tape the same strength as cellphane tape? Are they the same as Emler’s glue? All  are permanent.  BUT,  the susbtrate sticks too and the temp range you need can vary.

3) “It doesn’t matter the direction the label is on the roll, I’ll just apply by hand.” – Have you every really applied 1,000 labels by hand? That really takes some time. Can you really place them on the product “straight”, without bubbles, wrinkles? Plan ahead for a future auto apply, you’ll thank yourself later.

4) “I just want my Logo and product name on there.” – Are you sure you don’t want a model number? A part number? Ingredients? Contents section? Do you want a lot number to track when you produced it? Are there any warnings you need? Maybe head out and take a picture or buy some like competitors products and see what they put on their labels. There is a good chance a google search would also help you. Almost any industry needs specific details on their products. Don’t let your product be “not sellable” because you didn’t add something.

5) “I’ll just have my friend/daughter/son design them.” – As long as your friend/daughter/son has designed specifically for label printing before, you are good. But If they design wicked cool websites or web ads, or incredibly amazing posters, doesn’t always translate to the label printing process. Have them talk to your label printer first, and ask questions about files, and sizes, and bleeds and fonts and traps and pms colors and dieline layers and dot gain. If they know what all that means – then you probably are in good hands.

Is your company making any of the mistakes above? If so, don’t worry, we can help. Call us today.

printing-services

3-Ways Your Current Printing Services Could Be Hurting Your Product

Do you use a printing service to create and manage labels for one or multiple products? A printing service provides benefits such as faster turnaround times, access to advanced technologies, and abundant design choices. By choosing a service for this task, overhead is drastically reduced in the following areas:

•    Printing Technology & Inks
•    Material Inventory
•    Additional Staffing Costs
•    Label Printing Waste

Unfortunately, the wrong printing service is detrimental to the success of any product, whether it be a food item or the latest technology trend. You may be using a professional provider and taking hits without even knowing it. So exactly how does a printing service reduce the quality or sales of consumer merchandise?

Here is an example: Sally has a new emerging frozen product with a promising future, but her printing provider is using the wrong materials or methods to produce the commercial label. Once the packaged item hits the retail freezers, the label begins to become unreadable or may even fall off. This is simply bad for business because the label she paid for cannot withstand the environmental conditions it will be subjected to during the item’s shelf life.

1. Using the Wrong Methods

The chosen printing processes will make a big difference regarding reliability, quality, and turnaround. These processes must match the needs of the product to be successful. Labels used to sell batteries are far different than ones you might need for an emerging medical product. The design must match exposure conditions, retail shelf location, and consumer needs to make the sale. Several printing methods are available, but not every one of them is the right one. If the label is not being printed in the right manner, it will cost you in multiple ways.

2. Poor Material Choices

It is easy to cover the aspect of choosing a material and/or adhesive that works for the product packaging. However, a forgotten aspect of this is ensuring the design matches the materials used to create the label. For example, the wrong combination will make the label hard to read or in some cases cause it to be overshadowed by the competition. Additionally, poor choices or inability to access better ones will result in the label fading, falling off, or becoming hard to identify. The result is a product that gets overlooked by the customer thus promoting the competition.

3. Non-Cohesive Colors & Design

The overall color scheme and design of a label contributes to product branding success. Dull colors, poor graphics, hard to read fonts, a visually unappealing shape, or the wrong finish will decrease the value of a product in the eyes of the customer. If your current printing service has not done well at making these areas cohesive in conjunction with the labeling material, then your product will be the one to suffer.

At Flexo-Graphics, we understand how important it is to have the right melting pot of processes, materials, adhesives, design elements, and finishing. We offer custom labeling, large quantity, distribution, and design services to our customers to ensure they get the right label for their product. Give us a call today to learn more!

commercial labels

How to Pick the Best Commercial Labels for Your Product

Picking a commercial label to market a product is a unique art based on several concepts. The art behind labeling involves making the right choices for a beautiful appearance as well as all the necessary informational elements. Labeling offers critical information to the consumer, may contain the tracking bar code, and helps your merchandise stand out amidst similar competitors. The following factors equally determine success:

  • Packaging Materials
  • Label Adhesives
  • Colors, Designs, & Finishes
  • Storage Environment
  • Shipping & Handling Conditions

Considering the amount of time spent to develop a product, it is just as vital to put forth the same dedication to this retailing aspect. Packaging and labels are the first thing any customer will see when viewing the item online or in a physical store. The label needs to be eye-catching, informative, and portray the idea of your product. Here are a few tips to ensure your commercial label does its job:

  1. Packaging, Materials, & Durability. If the adhesive and materials do not work for the packaging, then the label will not stick or become difficult to read. Should a permanent adhesive be used or would a removable label work better? Not every permanent adhesive has the same durability and it is essential to ensure the chosen one will work under the exposed conditions. Additionally, certain products require vital information to reside on the label, which should remain there for the duration of use to prevent a direct violation of federal law. This is an important consideration regardless of the product type.
  1. Environmental Conditions. Products exposed to outside weather conditions, extensive handling, cold environments, or prolonged heat must be able to maintain their labeling. A good example of this is drink products that are exposed to both room temperatures and cold. In some instances, the label may also be exposed to liquids or chemicals. The materials, adhesives, and finishes have to be durable enough to withstand these conditions.
  1. Amount of Content. The information placed on a commercial label must be legible, easy to understand, and remain intact. Overall design including where this content is placed will play a pivotal role. One option is to use a fold out label as on medicines if a large amount of content is necessary. Another is to use more than one label to convey the details.
  1. Overall Visual Appearance. Colors, graphics, and finishes contribute to the overall appearance of a product. Graphics determine if the item gets noticed over the competition. Finishes contribute to this factor as well as protect the label when exposed to certain conditions. Some papers are treated to provide a glossy or smoothed finish while others may be colored, metallic, or transparent. Each of these visual qualities determines the overall consumer appeal of any product.

Flexo-Graphics offers several printing method, material, design, and distribution choices. Whether you already have a design that needs to come to life or need a little help in achieving the perfect commercial label, our staff can provide the right information for making these important decisions. With the right design, a product will easily stand out amidst the competition and be the success you have envisioned.

Vodka-no-look-label

Vodka No Look Labels: There’s Actually a Lot to See!

Vodka is a clear liquor. So are gin and quite a few others that aren’t household names. That being the case, why is emphasis now placed on the clearness of vodka from a product label standpoint, while those other distillations could be as clear as spring air and not get a special notice?

One of the main reasons — at least in the Western Hemisphere — is our perception of how the drink can be consumed has changed considerably in the new millennium.

A Classic Liquor Reinvented 

No long ago, vodka was a beverage that only the most intrepid drinkers consumed straight. However, unlike gin, whose strong essence of juniper berries begs for dilution in cocktails, a sip of vodka doesn’t have an overpowering effect on our olfactory receptors. The pungent rush of alcohol is there, but it lacks a hard aftertaste, as long as we’re drinking a brand that doesn’t have impurities.

In the ever-evolving world of alcoholic beverages, vodka’s clean finish makes it a liquor we now savor straight, dressing it up with a practically endless variety of flavors that come through strong, unlike the “hints” of ingredients we pride ourselves on perceiving in bourbon.

The perception of vodka as a stand alone drink — particularly for its homogenous taste — can be visually communicated to consumers using unique labels known as “vodka no look labels”.

Plenty of vodka brands go in a different direction, using opaque labels, wrap around bottle graphics that are as dizzying as the drink itself, and wild, colorful images of flavor indicators (pineapple, cinnamon sticks, smores, etc.).

Moreover, vodka no look labels are a prominent labeling trend like the other visual elements, creating a look that could be great for your distillery’s bottles, depending on their appearance and your vision for the brand.

No Look Labels: What They Are

Vodka no look labels are usually made from polyester, which has a clear, glossy finish; a glossy, transparent finish; or a matte, transparent finish.

If the bottle has a frosted look, the matte option is popular. If the bottle is clear, one of the glossy options is commonly selected. The goal is to create a bottle and label combination that coalesce to create a uniform aesthetic, along with the distillery’s graphics and information.

When made from tough polyester and applied with permanent, water-resistant adhesive, vodka no look labels have important added benefits: They are virtually impervious to moisture, are difficult to scuff or tear, and don’t peel at the edges. These qualities make the labels a perfect option for avoiding label damage that can occur during packaging, shipping, unpacking, and stocking.

Interested in Vodka No Look Labels?

If so, we’d like to learn about your brand, and present some no look label options to help you decide if the “no look” is the right look for your distinctive product. To learn more, call us today at (262) 790-2740, or send us an email through our contact form. We look forward to hearing from you!

Coupon Shopping: Capturing Seasonal Sales With Dry Peel Labels

“Dry peel labels” is a curious term to those outside the product label industry. They’re labels with a thin layer of non-tacky, temporary adhesive that keeps them in place but lets you remove them with ease. They’re usually flexible for easy removal, and you often see them as coupon labels. In fact, the terms “dry peel label” and “coupon label” are used synonymously.

If you’ve ever seen a product on a store shelf, thought about buying it, and then noticed a peel away label that sealed the deal, you’ve likely encountered dry peel labeling — a technology helpful for businesses looking to capitalize on discounted seasonal product offerings.

A Strategy for Seasonal Coupons

Seasonal coupons are like seasonal products: For the best result, you need to offer them at the right time. However, seasonal marketing research has taught us that there’s often more than one right time to use dry peel labels to sell seasonally; there are actually at least three good times to use them.

Let’s say you’re a distillery selling a 32 ounce bottle of fine winter edition bourbon. The drink costs $58.25 — a bit pricy for the “beer pocketbook”, but you have room to lower the price with coupons, capturing sales from consumers who like to mix the business of coupon counting with the pleasure of whisky sipping. Below are three strategic times you could deploy dry peel labels.

  1. Shortly After the Season Begins

High-interest customers will pay full price when your product hits the shelf; others will be interested but pass, wondering if the price reflects something unique among bourbons; and others will take one look at the price, and go for a bargain brand instead.

After you’re most passionate customers have made their purchase, sales drop — partly because people consume fine bourbon slowly. This can be a good time to lower the price a bit and capture sales from those passersby who gave the product a long look but didn’t open their wallet. Their interest is still high. Your marketing professional advises you on the price drop.

  1. Again as Seasonal Sales Heat Up

About midway through the season or a bit earlier, some of your competitors drop their prices to move more units. If you don’t follow suit, it can have the psychological effect of making your product seem more expensive than it really is. You need to drop the price to compete, so out come your next round of dry peel labels.

You capture sales from those interested browsers who passed, and some of your highly price conscious prospects may decide to buy, too. You also get some hits from customers who paid full price and loved the product. They like to cellar nice bourbon — and yours fits the bill.

  1. Again as the Season Ends

The holidays are over, but it’s still cold outside, and bourbon is a classic drink for knocking off the chill. Like your competitors, you lower your price again. Your profit margin per unit falls, but you make up the difference by selling more units to your most price conscious customer segment. Repeat sales from your other segments pour in, too. A good deal is a good deal.

At season’s end, you realize a meaningful return on investment (ROI) from dry peel labels.

From Hypothesis to Reality

This three-part scenario of capturing sales with a series of discounts is a general but realistic scenario for using dry peel labels to sell seasonally. You could change the look of the labels with each price drop (using a Christmas themed label for November and December, for example), or you keep them the same.

Your marketing professional will advise you on the timing of discounts, what messages to include on the labels, and designing them with branding in mind. Flexo-Graphics will produce the custom labels you need, using our expertise to give them the right print technology and materials for shipping, storage, presentation, and wear.

Interested in capturing seasonal sales using dry peel labels to entice coupon shoppers? Contact us today at (262) 790-2740, or email us through our contact form. We’d love to help!

 

 

 

 

 

 

 

quick-turn-labels

Quick Turn Labels: Get What You Need Without the Fuss

Custom labels are a great way to add a unique edge to your product, but what if you do not need large amounts at one time or the branding objectives change frequently? In this situation, ordering a large count for a single design could be a costly endeavor. Another option is to use quick turn labels, which makes it possible to order small amounts with faster turnaround. A quick turn label consists of a custom design, typically has no minimum print count, and can be delivered in only a few days.

With this option, the investment cost is lower and it is easier to make changes to the design as marketing needs transform. A good example is when you are running a month-long promotion where a certain custom brand is needed for a defined product count. A specific count will be required for a promotion where the merchandise needs to reach the shelf quickly. Quick turn labels make it possible to acquire a custom design for a small product count to ensure your promotion is a success.

A Few Benefits of Quick Runs

Whether you need 50 or 500, this option is ideal for making it happen in as little time as possible. For many providers, the minimum count is set too high for a small promotional change or products where the labels change just as frequently as the seasons. Quick turn labels eliminate these hassles by allowing you to set the count and still gain the custom design. Having the ability to quickly obtain a set of labels has many benefits including the ability to control the printing count. The ability to control what is being ordered also provides these advantages to any business;

  • Lower Printing & Labeling Costs
  • Inventory Waste Reduction
  • Faster Label Delivery
  • Accurate Label Content
  • Improved Turnaround
  • Increased Design Flexibility

While large print runs have advantages when the label design does not frequently change, they do not support merchandising environments where branding twists and turns. For example, short orders might be necessary for special products that have a limited count. Promotions, limited quantities, and rebranding can all benefit from quick turn labels.

This marketing choice makes it easier to use more than one design for a single product. A good example of this would be the large-scale Coke promotion with the names on the bottle label. In this instance a higher count was necessary, but the same rings true for smaller promotional events. Having unique, varying labels for a product also entices customers to collect them all and this increases sales. Here are a few additional reasons for using quick turn labels to market your brand:

  • Less of a Commitment
  • Alleviates Time Restraints
  • Does Not Jeopardize Quality
  • Quantities Remain Exact
  • Easier to Change Design
  • Simple Solution for Custom Labels

Whatever the purpose, quick turn labels are always worth the consideration. Sometimes referred to as short runs, this option offers a fast and easy way to get a custom designed label on your product. The team at Flexo-Graphics is here to help you get the right labeling solution for your specific promotional needs. Give us a call today to learn more!

foil-wine-label

Wine Foil Labels Keep the Focus on Your Product

How a wine is presented on any retail shelf is a critical factor in grabbing the attention of potential buyers. The label must convey all the necessary information, but it also must be unique and stand out. Custom labels are the easiest way to show the world how unique and luxurious your product truly is. With so many options today, most businesses need to go the extra mile to beat out the competition. There are abundant choices when it comes to presenting any bottle of wine and while this part might seem trivial, it is the most important marketing aspect.

A wine label is the first thing a potential buyer sees, making it important to use the right materials, design, and branding information. Custom designs make the product seem more luxurious or unique and help customers to easily identify your brand when perusing the shelf. A wine label essentially tells a story about the product to each customer. If it does not look unique, then it will get lost in the crowd amidst hundreds or thousands of others. The print provider, materials, and concept will be a large contributor to how far your brand goes.

Make Your Brand Shine

The first purpose of any label is to attract new buyers and help existing ones identify the brand. However, throwing the information on a plain, generic label is not enough. To get noticed, the product identifier must consist of a material that stands out and creates a unique texture. It must also be able to withstand shipping and storage environments. A nice label will do no good if it tears during or is damaged when exposed to certain environmental conditions. Here are a few options for your labeling materials:

  • White Papers
  • Films
  • Foil Papers
  • Kraft Paper
  • Fluorescent Papers

Clear gloss or laminate finishes may be applied to the paper, foil, or film to provide additional protection as well. Some labels are exposed to water such as at weddings or dinners where the bottle is placed on ice. Moisture exposure easily harms the label, unless it is foil or another material that is moisture resistant. Wine foil labels are one option for obtaining a unique texture, a one-of-a-kind design, and protective atmosphere for any product. They offer the following benefits for branding an exquisite, unique beverage:

  • Water Resistant
  • Improved Quality
  • Increased Durability
  • Adds a Unique Look
  • Brand Remains Legible

Wine foil labels can be used to create three-dimensional effects, to add further texture, and to support an eye-catching design. These additional elements offer a new way to support the overall story of your winery or product, as this is something customers truly enjoy. With wine foil labels, it is possible to print on the actual material, adhere a cold foil, or to create an embossing element.. As a leader in product labeling solutions, Flexo-Graphics offers a variety of foil and paper presentation choices. Our team will work with you to determine the best options for getting your wine noticed. Contact us today to learn more about our wine foil label options!

wine labels for wisconsin

Wine Labels for Wisconsin: It’s not Just the Cheese State

When we think of culinary treats from Wisconsin, cheese and beer immediately come to mind. But in recent years, the “cheese state”, with its revered beer breweries, has become increasingly known for a gastronomic delight that pairs well with many cheeses: wine.

For most of our national history, the Northern, Eastern, and Midwestern U.S. haven’t been popular wine destinations for a good reason. Fluctuating seasonal temperatures in these geographies make it hard to achieve the maturation of traditional wine grapes. But advancements in grape breeding have created varieties that grow well in cold climes.

It’s why other states that have cold winters like Wisconsin — such as Missouri and Vermont — have entered a beverage market that’s been largely dominated by California’s Napa Valley region. The next time you peruse a wine section looking for a complex tasting red, take a look at the labeling; you might see wine labels with Wisconsin vineyard scenes printed on them.

Wine Labels for Wisconsin

The challenges of bringing new wine to market start with creating a beverage that tickles taste buds in just the right way — and ideally pairs well with certain foodstuffs to create marketing synergy that bolsters sales. Then comes the need for a bottling solution, which entails the need for a labeling solution.

At first glance, a well-done wine label can seem like a bow atop a gift box — a nice piece of print work that connotes the luxuriousness of the libation behind the cork but seems mainly used for show. In reality, what seems like a final piece of design flair can be a gatekeeper to the purchase of the product.

Wines of a specific variety generally look the same inside the bottle. It’s the label that catches shoppers’ attention — and there are three major attention grabbing elements: the label’s aesthetic design, physical condition, and printed information.

If you’re a Wisconsinite who’s ready to release a great new wine to the world, these are the label areas to focus on when choosing a wine label supplier, along with considering label supply options.

What Flexo-Graphics Offers

At Flexo-Graphics, we grow our business by staying current on label supply needs for emerging markets. Wisconsin wine is one of these markets — a flourishing niche market in the wine industry that grows with each Wisconsin wine tasting.

We ensure that a label contains all FDA required and value-added information, make sure the label has the right adhesive and facestock for shipping and storage conditions, and provide labels that skillfully feature your brand, designs, and important text. In addition, we can supply wine labels for Wisconsin wine in practically any volume you require, on the schedule you need.

Wisconsin has a long tradition of great cheeses and beers. Now wine has entered the culinary equation, too. To learn more about our capabilities and how we can support your product with labels for Wisconsin wine, call us today at (262) 790-2740, or send us an email using our contact form. Let’s toast to your success!

 

 

 

 

 

 

nutraceutical labels wisconsin

Nutraceutical Labels for Wisconsin Suppliers: Find Them Here!

If you watch much TV, you’ve surely seen one: a commercial for a new pharmaceutical that takes a chemically novel approach to curing a health problem, but with a medicine that involves so many potential side effects, you wonder which is worse: the sickness or the cure?

This is one reason why many now prefer to address health issues with a nutraceutical solution, which medicinenet.com defines as, “A food or part of a food that allegedly provides medicinal or health benefits, including the prevention and treatment of disease.”

Nutraceuticals vs. Big Pharma

To be clear, nutraceuticals aren’t designed to replace pharmaceuticals at large. The latter are often designed to deliver a chemically engineered knockout punch to seriousness illnesses — from clinical anxiety to bacterial disease — and are the appropriate measure, in many cases.

However, if your doctor prescribes a pharmaceutical, and you’d like to take a more natural approach to your condition, there’s no harm in asking if you can do a switcheroo, and avoid some of those potentially bothersome side effects.

The medical community and health supplement suppliers are catching on. According to a 2016 report from Transparency Market Research, “The global nutraceuticals market [is expected] to reach US$278.96 billion by the end of 2021 from a valuation of US$165.62 billion in 2014.”

Nutraceutical Labels for Wisconsin

The state of Wisconsin seems tailor-made as a supply source for nutraceuticals. Long known as one of the most unpolluted and “natural” of our 50 states, the rolling, agrarian region seems like a perfect place to find produce that yields solids and aqueous extracts that often comprise nutraceuticals.

The state’s local access to such resources can increase the economic feasibility of becoming a nutraceutical producer and/or supplier there. But right now, about 50% the global nutraceutical market is consolidated in the hands of a few big name suppliers, with BASF SE, Groupe Danone S.A., Royal DSM N.V., and Nestle S.A. leading the corporate pack.

However, as the statistics from Transparency Market Research bear out, the nutraceutical market is expanding — and Wisconsin is one of the areas of growth, based on orders we see coming in for nutraceutical labels for Wisconsin suppliers. This is why we’re reaching out to Wisconsin nutraceutical suppliers — from online retailers, to small brick and mortar upstarts, to multi-department companies — with dynamic labeling solutions for nutraceuticals.

Start Exploring Your Options Today

Our nutraceutical labels for Wisconsin target a geographical sales area, but we custom design each labeling solution for the needs of the customer. Whether you’re a nutraceutical supplier in Wisconsin who needs your first order or labels, or an established supplier who would like to explore if a change in your labeling strategy could help sell your product, we’d like to hear from you.

We produce custom labels that wear well, advertise well, and possess that certain something that makes them uniquely your own. To start exploring your options, call us today at (262) 790-2740, or send us an email through our contact form. We look forward to supporting your products that support good health the natural way!

 

 

no-label-look

Pressure Sensitive Film Labels: A Durable Branding Solution

Are you tired of having paper labels rip or tear when placed on a product? Do your current labels wear or get damaged when exposed to conditions such as wet or abrasive environments? While paper might be the traditional approach, it just doesn’t have the same durability as newer product marketing options. These newer choices aid in brand awareness, catch the eye of potential customers, make it possible to use vibrant colors, and allow for sharper graphics. A variety of choices have surfaced in this industry including:

  • Pressure Sensitive Film and synthetic paper labels
  • Film
  • Shrink
  • Screen labels

Each type has several material, design, and color options with some working better depending on the environment. For example, weatherproof labels are a great choice when the product will be exposed to cold, water, or other similar environments. As another example, pressure sensitive labels are capable of adhering to multiple surface types.

What Pressure Sensitive Film Materials Are Available?

Pressure sensitive film labels have become a common option for keeping a clean, professional look on any product. They can consist of various materials with each offering its own set of advantages. The four most common types made available by printing providers today are:

  • Polyester – A durable type of material offering moisture and heat resistance.
  • Biaxially Oriented Polypropylene Films (BOPP) – A more economical option that delivers excellent print quality and moisture resistance.
  • Vinyl – A material capable of resisting moisture or environmental exposure with less durability than polyester. These materials are often used for items such as glass labels or outdoor decals.
  • Polyolefin – Often used for squeezable products, this labeling material offers a thin, flexible option capable of conforming easily to a curved surface.

Pressure sensitive film labels may also be clear, matte, or colored when needed. If you are unsure as to what is best for the product you are labeling, talk with an experienced manufacturer to determine what option best suits your specific needs.

The Benefits of Pressure Sensitive Film Labels

Pressure sensitive film labels may be used with a laminate over a printed label for additional protection. They are harder to damage, add to the appearance of the product, offer a variety of marketing choices, and can be more cost effective over paper or less durable choices. The end design can appear more like a traditional label, have vibrant colors, or not look like a label at all.

Different materials are made available to ensure you get the right design for your product. This choice offers several benefits including the ability to create custom, eye catching labels for an array of product types. They also provide the following types of protection in more abrasive, damaging environments:

  • Water-Resistance
  • Weatherproofing
  • Tear Resistance
  • Abrasion Protection
  • Chemical Resistance

Film labels provide the ability to create a “no label” look where the material appears to be part of the package or container. They can be used to create custom designs with bright vibrant colors that will help your product stand out from others on the retail shelf. Flexo-Graphics offers a variety of options for effectively marketing products. If you are looking for a durable, cost effective film label solution, we would love to discuss these choices with you. Give us a call today!

Transparent-labels

Transparent Labels for Craft Beer Bottles: Pros and Cons

If you sell a pilsner or a lager, you can probably see through your beer. Now you have the chance to see through its label, too. Transparent beverage labels have been making their way around the beer world for a couple of years, with the Heineken brand pulling a notable switcheroo and going with transparent labels on its bottles. Craft beer makers are weighing their options with the modern looking labels now, too.

What’s good and not so good about transparent labels? Are there any obvious benefits or potential shortcomings? This is what we turn an eye to below, looking at some of the basic pros and cons of transparent labels for craft beer and beer bottles in general.

Pro: Draws Attention to Actual Product

If you have nice Irish red ale with a medium body, a transparent label will help you show off the reddish-amber hue. Also, triple pilsners have a hazy, blonde hue that seems to catch sunbeams, so they’re nice to show off, as well. Basically, if your brew’s color is a part of its consumer appeal, a transparent label helps you showcase the characteristic.

Con: Can Make Containers Hard to Grip

Transparent labels look smooth and slick — and they are. Some of them have interesting parameters that curve in and out, snaking down the face of the bottle, creating ridge lines you need to run your fingers over to perceive.

These lines create weird sense of traction when you apply pressure, but it isn’t much. Most people would probably find it easier to hold a bottle that has a thick, cellulose-based label.

Pro: Excellent at Withstanding Wear

Remember those nervous bar goers you’ve seen peeling the labels off beers, as they take confidence in a friend or bartender? That’s not happening with transparent labels. The labels can form such a strong bond you practically need a razor edge scraper to remove them. This is a good thing as far as communicating your brand goes — and, thankfully, pubs don’t have razor edge scrapers laying around.

Con: Can Cause Customer Attrition

Going from an opaque label to a transparent label is a major aesthetic change. The bottle looks totally different; this can make some consumers second guess buying what was once a favorite beverage.

Branding research has shown how important product aesthetics are to our perception of brand quality, especially when the aesthetics have been in place for years. If you plan to switch to a transparent label, perform some marketing research, or maybe test with a seasonal brew.

Interested in Transparent Labels?

If so, Flexo-Graphics has high-quality, attractive options that you choose from today. Transparent labeling is relatively new to the craft beer industry, making now a good time to consult with us to see if the labels are a good alternative for a particular drink or an entire line. Call us today at (262) 790-2740, or send us an email through our contact form, to reach out.

4 Factors That Make or Break Distillery Labels

Distilleries have been around for thousands of years, and so have distillery labels for identifying the liquors they produce. When an antique bottle of liquor is discovered today, it’s label is typically in bad shape — and, often times, the label is missing.

How some liquors are distilled has remained remarkably the same over the centuries, but technology for distillery labels has increased significantly over the past few decades. Today, we know what separates a good label from a bad one by reviewing the four basic characteristics of the product, among others.

Product Longevity

Are you bottling a high-end drink that’s likely to be placed in a liquor cabinet and sipped slowly over the next year, or is your distillation a low-priced drink that’s likely to end up in a batch of frat party punch?

If your product tends to be savored instead of guzzled, it’s good to use distillery labels that have permanent adhesive, which helps keeps the label in place for the life of the product. Plus, the label is probably intertwined with branding, establishing part of the product’s aesthetic appeal. You want it to stay in place for that reason, too.

Storage Conditions

Some liquor aficionados quickly fill up a liquor cabinet and need some extra room. If their home has a cellar, newly purchased, high-end liquor is often placed in the subterranean space. It may also be placed in a temperature-controlled wine cabinet that doubles as a liquor repository.

Both options have one thing in common: They have a relatively high moisture density, which can wreak havoc on labels not made for the end conditions of storage. It’s important to work with your convertor on thinking the entire storage process all the way through.

Label Aesthetics

Your label can say a lot about the quality of your liquor. Ingredients and the aging process are two quality indicators, but so is your logo and associated images.

For example, if you’re distilling rum, do you really want the label to have a figure that impersonates Captain Morgan, as numerous other rum producers have done? If your concoction is an inexpensive “biggest bang for the buck” type of drink, maybe so. If not, don’t expect consumers to consider your distillation a true original if it doesn’t appear to be.

Label Information

There’s information you’re required to print on distillery labels by law, such as alcohol content, and information you can add to distinguish your liquor from others in the same group.

For example, it’s become popular for vodka to be differentiated by taste (grape, orange, marshmallow, etc.) in addition to brand. Similarly, the age of bourbon and taste notes of scotch are popular differentiators. Information used to distinguish your liquor in a positive light can help it sell — and, sometimes, a small distinguishment, such as a single, special ingredient, can seal the deal.

Contact Us Today

When it comes to marketing, sales, and the consumer experience, the characteristics of the distillery labels you use can make a big difference in more ways than one. To get started on creating the perfect labels for your liquors, call Flexo-Graphics today at (262) 790-2740, or send us an email through our contact form. We look forward to helping you achieve perfect labels!

nutraceutical-labeling

How Booklet Labels for Nutraceuticals Promote Sales

A nutraceutical is defined as a “pharmaceutical-grade and standardized nutrient [that is] regulated by FDA under the authority of the Federal Food, Drug, and Cosmetic Act.” (Wikipedia) However, in the U.S., the term nutraceutical technically lacks a legal definition.

As Wikipedia explains, “Depending on [the] ingredients [of a nutraceutical] and the claims with which it is marketed, [the] product is regulated as a drug, dietary supplement, food ingredient, or food. This means the term nutraceutical can be used broadly on product labels to let consumers know the product has a nutraceutical formulation.

However, exactly what the formulation consists of — and why it’s purported to be beneficial to health — requires more space that a typical pharmacy product label allows. In this situation, nutraceutical producers can use booklet labels — which literally contain a small booklet that’s sealed to the container — for communicating information that promotes the sale.

Product Story

Nutraceuticals often have an interesting story that goes back many years, beginning when pharmaceuticals weren’t around, and what are now called nutraceuticals were used instead.

The FDA is behind the times in recognizing the medical history and medicinal benefits of natural products, but that doesn’t mean you can’t tell the story of your nutraceutical using booklet labels, and let consumers judge for themselves.

  1. Intended Use

We often eat products we know are “healthy” without knowing how they positively impact health on a cellular level, or which aspects of health they help the most. The typical pharmacy bottle label doesn’t offer much room to explicate the health benefits of a nutraceutical, but booklet labels do. Write some great copy about what your nutraceutical does and why it’s the best nutraceutical for the job. Then include the text in booklet labels.

  1. Length of Use

Some health products can be taken every day for life, while other are like antibiotics: You take them for a period of time and not again until the need re-arises. Some consumers may not understand why they can’t take a naturally derived product for as long as they wish. Booklet labels offer the opportunity to explain both the benefits of taking a nutraceutical and the importance of sticking to the recommended course.

  1. Interactions

Some health supplements are fine to take on their own but not in conjunction with other supplements. Consuming too much of a good thing and experiencing a negative side effect — which is typically not critical — is often the reason why.

If this applies to your nutraceutical, you can use booklet labels to take the time and space to explain interactions. Some consumers assume there’s no such thing as too much of a good thing, so including interaction information can be helpful for producing good health outcomes.

Contact Us Today

Flexo-Graphics has experience creating booklet labels for nutraceuticals and other health products that consumers use in lieu of or in addition to doctor-prescribed medicine. If you have a great nutraceutical to sell, and the only thing standing in the way of selling it is a great product label, one of our booklet style labels may be the perfect solution.

To get started on selecting the right label, call us today at at (262) 790-2740, or send us an email through our contact form. We look forward to hearing from you!

 

 

 

We Are Growing. Could you be the right fit for our team?

Position – Inside Sales/Account Manager

Summary:
Flexo-Graphics is searching for an Inside Sales/Account manager as we continue to grow and aggressively expand our company. We want a top performer to help manage accounts, tackle new opportunities, and assist the current sales team, all while working toward an outside sales role.  Helping the current sales team in project management, customer communication, vendor communication, and other internal support will be the primary responsibilities, but a great candidate will also be able to identify opportunities through market research, prospecting, outbound calls, networking/referrals, social media, lead generation, networking, and trade shows.

This position is perfect for someone who wants a career that can develop new sales skills while sharpening current ones. Opportunities are limited only by ones willingness to learn and work hard. This role will work closely with customer service,  sales, and management in our strong and fun team atmosphere helping fulfill our vision to supply customers a broad range of labels and flexible packaging that will identify, enhance, and add value to their products. Creating a unique service profile for each customer makes this all possible.

We provide labels and/or flexible packaging to numerous markets ranging from food and beverage to medical. Examples of labels include: beer, tea, workout powders, automotive batteries, shoe polish, cleaners both janitorial and household, plastic tubs, wet wipes, cheese, motors. We have actively expanded our labeling capabilities and services to provide a unique value proposition to both large and small companies. We are headquartered in southeastern Wisconsin and managed by a uniquely qualified and experienced team of owners.

We are an ISO certified company with state of the art flexo and digital equipment, keeping us on the cutting edge of technology. A brand new 1 million dollar press arrived on our floor on 2/27/17, and new progressive plate making equipment will replace our old equipment in March of 2017.

Responsiveness
Flexo-Graphics has extensive manufacturing, design and service experience. We have geared our operational processes for quick cycle times and the ability to react to urgent customer needs.

All of our customers demand the same from their suppliers, products which meet every superlative – faster, better, lower cost, etc – we push back conventional thinking and bring forward solutions which enhance, identify and add value to both products and processes.

Essential Functions and Responsibilities

  • Help Increase Flexo-Graphics top line revenue.
  • Generate, develop, and maintain customer accounts by employing the Flexo-Graphics sales and marketing strategy.
  • Use phone, email, social media, and networking to develop professional relationships.
  • Prepare and deliver sales proposals/presentations, and follow-up with key decision makers.
  • Provide technical support to customers; identifying and resolving customer challenges.
  • Learn all of Flexo-Graphics’ capabilities, our value proposition, markets we covet, and what brings us success in them.
  • Prepare weekly sales activity and prospecting reports to review with supervisors.

Qualifications

  • Preferred (not required) two to four years of consultative sales/account management experience.
  • High energy individual willing to learn and take direction from senior sales staff.
  • Able to communicate effectively the customers needs to flexo personnel to provide optimal service.
  • Must be an organized self starter with ability to manage time and deadlines.
  • Must be self–motivated and dedicated to constant learning of both new selling concepts and industry information.
  • Ability to identify leads that promote growth and profitability.
  • Excellent written and oral communication skills with ability to summarize customer’s needs to internal sales support.
  • Computer proficiency with Microsoft Office Suite (MS Word, Excel PowerPoint)
  • Willingness to travel for customer visits, trade shows, and other travel as necessary.
  • Valid driver’s license with a clean driving record.

Please reply to mikemcd@flexo-graphics.com

Mike McDonough- Executive Vice President at Flexo-Graphics

Cell:  414-379-3380

no-label-look-beer

The No Label Look: 4 Reasons to Use it for Craft Beer

We usually associate the look of craft beer labels with natural paper and synthetic paper that’s better at repelling condensation than the former. But there’s a new type of label popping up on craft beer — and if you look too fast, you might miss it.

It’s called transparent labeling, also known as the “no label look”. It’s a synthetic label — usually plastic or vinyl — that’s crystal clear, except for drink information and branding elements. Aesthetic features of the label seem to float on the bottle, creating a sleek, modern, minimalist look that associated with the benefits below.

  1. Creates a Light Look for Light Beer

Some craft beer seems as heavy as oatmeal. On the flipside are pilsners that are lite and refreshing like German breakfast beer. The lite, minimal aesthetic of the no label look creates a clean, clear bottle that looks as crisp as the beverage inside. Use the no label look for your entire line or a special light beer whose character the look seems to emulate.

  1. Showcases Unique Bottle Designs

Some brewers focus on creating a highly unique bottle. The large Grolsch bottle is a good example, with a unique hand grip formed in the glass, along with a resealable stopper top. If you have a brew that eschews the standard longneck bottle and creates a unique shape, a no look label can help shoppers notice the nice design.

  1. Spotlights Color of Specific Brews

Some craft brews — meaning the beer itself — are interesting to look at, especially bottle-conditioned editions that have a natural layer of sediment on the bottom from the ingredient maturation process.

The sediment may look unsightly to the non-craft-beer-hound, but specialists like to tilt the bottle and judge the consistency of the layer to surmise the smoothness of the drink when the layer is disturbed and suspended. A clear label helps craft beer aficionados get a good view of bottle conditioning.

  1. Delivers Exceptional Durability

The no label look gets its aesthetic from ultra clear plastic or vinyl that’s so transparent to the point of near invisibility. Keeping the label in place is permanent adhesive that forms a strong bond between label and glass. Paper labels can get torn during shipping, stocking, and purchase, but transparent labels typically look as good in the customer’s hand as they did coming off of the production line.

Interested in the No Label Look?

If you aren’t sure, let us do a digital mockup of your beverage and show you what a no label aesthetic would look like. You might decide to use it for a particular brew, more than one, or not at all. If the no label look gets a red light, that’s a step forward, too, as it helps guide you to the right label by narrowing the field.

For assistance with label selection, give us a call today at (262) 790-2740, or send us an email through our contact form. We look forward to hearing from you!

 

 

foil-wine-label

Using Attractive Foil Wine Labels: 3 Scenarios

Wine is generally viewed as a luxury product, and foil labels are commonly seen adorning luxury items. Does that mean wine bottles and foil wine labels are a match made in marketing heaven? It depends.

Labels are often regarded as utilitarian — and, sometimes, they are. But when it comes to a product like wine — where value is inferred partly by how sophisticated, glitzy, or refined the bottle appears — labels are much more than just “brand bearers” or “information announcers”. They’re part of a visual appeal that helps sell the product. Below are three scenarios for using foil wine labels to increase sales.

  1. Announce a Special Award

Do you make a wine that won an award at a taste test or was bestowed a award by the wine industry? If so, and the regular label you use on the bottle isn’t foil, applying a small but prominent foil label is a great way to call out the accomplishment.

A few tips: Place the label on the front of the bottle, as you’ll want prospective customers to see it as they stroll down the wine aisle. Also, try to choose foil colors that compliment your regular label colors but have enough “pop” to draw attention. They say everyone loves a winner; you can stylishly announce your wine’s accomplishments with foil wine labels.

  1. Indicate Organic Formulation

As reported in the Huffington Post, a Thompson Reuters poll found 58% of consumers prefer organic products over conventional ones. There’s also an interesting study presented at the 2014 Organic World Congress in Istanbul, Turkey, that concludes, “The results… show that test persons preferred organic over conventional wine.”

The green movement has won people to the organic side of the grocery aisle. If your wine is organic, announce it using a small but noticeable label that says “organic” in an attractive font that compliments bottle design — and follow the label placement tips in the previous section.

  1. Provide a Visual Celebration

This isn’t a good choice for all wines, especially ones meant to be savored by candlelight and not sprayed in the face of a professional championship winner. Moreover, it’s a particularly good choice for champagne — a drink associated with glitz, glamour, and high-end partying.

Some of the best-known and most expensive champagnes showcase plenty of “bling” in the form of bright, reflective foils. However, even if you don’t sell champagne, foil can be used to tastefully outline bottle labeling, spell words, adorn logos, etc. It all depends on how you want the bottle to look — which is something we can help you decide.

Contact Us Today

Interested in using foil wine labels to announce a beverage award, indicate organic formulation, add eye-catching accents to your labeling, or accomplish something else? To explore your options, call the label specialists at Flexo-Graphics today at (262) 790-2740, or send us an email through our contact form. We can help you add pizzazz and class to your wine bottles with foil wine labels!

 

resealable-food-packaging

Reseal Packaging Labels Help Food Stay Fresh

Have you ever taken a bite of packaged food, noticed it tasted stale, checked the expiration date on the package, and found the date hadn’t passed yet? If so, you could be the victim of bad food. But you could also be the pawn of bad food packaging, the kind that — once you open it — can’t be resealed in a way that effectively preserves freshness.

A Unique Form of Food Waste

In America, most people have such easy access to food that they toss morsels unpleasing to their palate due to a little staleness. There usually isn’t a biohazard involved (you can eat the food and function just fine), but we tend to choose food based on taste and not necessity.

Food that we trash due to staleness counts toward food waste. According to the USDA, “The amount of food we each waste in the U.S. per year would feed us for about one and a half to two months.”

There’s no word on how much of the gastronomic jetsam comes from food that tastes a bit over the hill. However, we know of a simple way to help prevent food waste due to staleness: package it in resealable containers that are ergonomically designed, such as containers that have reseal packaging labels.

What Are Reseal Packaging Labels?

Reseal packaging labels usually look and function like this: One end of the label is permanently attached to the package, and the length of the label can be pulled back until it reaches the attachment point. The label is resealable thanks to temporary adhesive that’s designed to maintain its tack — yet remain easily peelable — through multiple reseals.

Reseal packaging labels help consumers save money by extending the shelf life of food after the package is opened. But the packaging also benefits food producers and vendors.

Reseal packaging labels can create a winning situation for all involved: food producers, vendors, consumers. But the quality of the label has everything to do with results.

Need Reseal Packaging Labels?

Whether you’re a producer or packager whose reseal labels don’t perform optimally, or you’re considering implementing the labels for the first time, Flexo-Graphics can help. We combine extensive experience with tangible packaging elements (adhesive, labels, flexibility, etc.) with an emphasis on print technology that creates brand appeal and matches the application (refrigeration, store shelf, bulk supply, and more).

To learn more about your food and beverage label options through us, give us a call today at (262) 790-2740, or send us an email from our contact form. We look forward to helping you keep the next bite of packaged food tasting fresh.

 

 

 

 

 

 

 

wisconsin-commercial-labels

Label Prototypes: 3 Ways to Use Them for Product Improvement

Label prototypes are applied to products before they hit the market. If a label will be part of a product’s presentation on a store shelf or a product page on a website, it should be included in the product’s prototype as a part of the quality control process. This applies to labels that appear on product packaging and/or are placed on the product itself.

Label Prototypes and Product Improvement

Label prototypes are used to ensure labels perform as expected once a product is released. Label performance obviously involves how a label performs physically, but it also pertains to how a label looks, as well as how the label impacts custom perception.

With these things in mind, your organization can use label prototypes in the following ways to explore product improvement using labels.

  1. Test Performance Specifications of Labels

Imagine you’re a food company releasing a new line of refrigerated pizzas that use adhesive labels to present nutritional information. Naturally, you ordered labels that are designed to retain integrity under the temperature conditions in the grocery store freezer aisle. But do the labels work as well as expected?

The best way to find out is to do a performance test that exposes the label to food aisle freezer conditions. If the label doesn’t perform according to specifications, you’ll find out before it costs you a cent in the form of lost sales.

  1. Present to Marketing for a Second Opinion

Product presentation should ideally receive at least two approvals from the marketing team — with at least a week in-between approval sessions — before the product is released for sale. What seemed like great label placement, size, color, etc., one week may not seem so great after a little time passes.

When this happens, it’s often due to things such as needing to get initial presentation approval by a certain date and simultaneously juggling multiple prototype evaluations that involve labels — common parts of everyday business that can skew value judgements about product presentation. If your prototype seems as fetching as it did a week ago, you probably have a good thing going.

  1. Perform a Customer Satisfaction Trial

Some of the best information you can receive about prototype labels comes from your prospective customers — the people who may buy the product or forego it due partly to how the label appears.

The easiest way to get people to participate is to hold the trial at a safe, central location, and pay people a fixed amount that motivates them travel there and participate (e.g. $50). If you’re marketing to a specific audience, be sure to state the requisite age, gender, nationality, etc., of the participants you desire.

Label Prototyping at Flexo-Graphics

At Flexo-Graphics, we realize label prototypes play an important role in choosing labels that look great on the product, communicate the right information, and help create an impression of quality.

This is why label prototyping is offered to every label customer we serve. For more information about prototype labeling, read this informational label prototypes post, call us today at (262) 790-2740, or send us an email through our contact form. We look forward to serving you!

 

craft beer spirit labels

Craft Beer Spirit Labels: Inessential Info Buyers Want to Know

As a label supplier, we’re accustomed to receiving information that’s essential for customers to print on their products, from FDA-required disclaimers to product-specific instructions. We also receive information that’s not essential by law or company mandate, but nonetheless plays an essential role in marketing. Craft beer is a good example of a product that uses this type of information.

Craft Beer Spirit Labels

Craft beer has gone from a beverage that intrepid beer lovers used to make in their spare time to products you can pick up from a grocer on the way home from work. But before they choose a six-pack to help them unwind, craft beer lovers often look for three technically inessential yet important pieces of information on the product label — information that can make or break the sale.

  1. Seasonal Brew

It’s a given that spirit labels identify the style of brew (lager, pilsner, ale, etc.), but they should also indicate whether the product was created with a particular season in mind. Part of the attraction of craft beer is that it isn’t batch-brewed as plentifully as big name beers. Seasonal craft brews have the most limited quantity of all, making them especially desirable.

  1. Brewer’s Story

What inspired someone start brewing a particular craft beer? Do they still use the same processes and quality control now that the product is barcoded? Sometimes, the great story behind a craft brew can almost make it seem to taste better.

Craft beer is a big business now. But to many, craft brands still seem more passionately created and homegrown than major corporate brands that first hit store shelves eons ago — and this is something craft brewers can capitalize on by telling the gist of their story on the label.

  1. Unique Ingredients

You’d be hard pressed to find a traditional beer brand in the U.S. that clouds its golden beverage with ingredients like chili powder, ginger paste, raw cherry juice, and cumin. But these non-traditional ingredients are fair game on the ingredient list of many craft brewers.

The appeal is obvious: The drink tastes far different than something from, say, Miller or Coors — and there’s a good chance the rarefied formulation won’t be available forever. Craft beer lovers snap it up while they can.

Need Spirit Labels?

Spirit labels apply specifically to alcohol: beer, wine, hard liquor, meade, and any other libation people drink enough of to make brewing and selling it commercially highly profitable. For every category of alcohol — and for specific brands — are pieces of information that, while not required by law or policy, are nonetheless essential to place on the label.

If you need spirit labels for craft beer that reflect how consumers buy regarding the information they look for on the label, Flexo-Graphics is here to help. To learn how we can design beverage labels that are perfect for your applications, call us today at (262) 790-2740, or send us an email through our contact form. We look forward to learning about your libations!

 

nutraceutical-labeling

Nutraceutical Label Solutions: 5 Reasons to Invest

Nutraceuticals are food products or dietary supplements formulated to provide specific health benefits in addition to nutrition. Common examples of segments in the nutraceutical market include: weight loss, anti-aging, strength building, detoxification, improved immunity, skin improvement, to name just a few. If you can think of a bodily function or condition that could benefit from a health supplement, there’s probably a nutraceutical for it.

Consumer Trends Redefining Health Trends

In recent years, consumers have become increasing concerned about the health of the environment and their own health simultaneously, causing the nutraceutical market to explode with products that are tailored to address a variety of maladies and strict dietary preferences.

Consequently, we’ve seen a big increase in the demand for nutraceutical label solutions, particularly ones that apply to at least one the following five factors: Baby Boomers seeking health sustainment, the move toward preventative health treatment, disappointment with pharmaceutical options, and a desire for alternative health supplements.

1. Baby Boomers Seeking Health Sustainment

We’d all like to be healthier, regardless of our age, but Baby Boomers have reached a time in life when many maladies result from the aging process alone. Consequently, Baby Boomers — many of whom have plenty of money to spend on high-end nutraceuticals — are demanding products that help remedy age-related ailments such as arthritis, high blood pressure, and osteoporosis. Many wish to replace pharmaceuticals with nutraceuticals if at all possible.

2. Move Toward Preventative Health Treatment

Health insurance costs increase by the year, making it difficult for many to afford treatment, even using resources such as health savings accounts (HSAs) and policy riders that increase coverage. As a result, many Americans are investing in preventative health treatments in the form of nutraceuticals, hoping to avoid the curative health treatments they receive at the hospital and doctor’s office.

An ounce of prevention is worth a pound of cure, as the old saying goes. Many hope to reduce medical costs by keeping their bodies rich with nutrients and other efficacious ingredients in nutraceuticals.

3. Disappointed With Pharmaceutical Options

We’ve all seen them: pharmaceutical commercials with beautiful scenery, serene music, and good looking actors, advertising medications that could could cure or palliate a serious illness… in exchange for possible side effects ranging from dry skin to suddenly meeting the reaper before your time. Whenever possible, many consumers would rather take nutraceuticals than prescriptions meds to avoid the sometimes serious side effects of the latter.

4. Desire for Alternative Health Supplements

In addition to replacing traditional pharmaceutical treatment, many health-conscious consumers are in the mood to replace conventional health supplements, too. Instead of “natural” supplements that nonetheless have artificial fillers and don’t target particular health needs, they want organic formulations with specific applications. Many high-end nutraceuticals aimed at treating or preventing specific health issues fit the bill.

Need Nutraceutical Label Solutions?

If so, Flexo-Graphics is here to provide them. Our nutraceutical label solutions cover all areas of label creation — graphics, required information, the right adhesive, label composition and surface finish, size and shape, and more — to provide the best label for your application. To inquire about our services, call us today at (262) 790-2740, or send us an email through our contact form. We’d love to talk!

nutraceutical labels wisconsin

4 Ways to Create a Distinctive Supplement Label Design

When you visit a pharmacy or a grocery store to buy a health supplement, there’s multiple brands to choose from. Customers may like the wide selection, but supplement makers have a different perspective: Brands other than theirs are competition — and the competition often sits nearby on store shelves.

How can a supplement maker make its product stand out on store shelves, and motivate customers purchase the brand instead of a competing brand, which is easy to acquire and has roughly the same price? One way is to use a supplement label design that contains the following elements that many other supplement containers don’t.

Elite Graphics

Elite graphics are comprised of three basic elements: specific images that apply to the supplement label (e.g. plump oranges for Vitamin C), non-specific aesthetics that accomplish a complimentary color scheme for the label (e.g. the interplay of yellow and green hues on the NatureMade label), and graphics that are printed with excellent resolution. Label quality draws inferences about product quality, hence the need for elite graphics.

Metallic Accents

Overusing shiny metallic accents on a supplement label can make the product look gaudy, but using the accents sparingly creates the right amount of pizzaz to catch the eye of shoppers. Most pharmacy interiors are brightly lit with rows of fluorescent lights. When you place a label with metallic accents in such a bright environment, the accents reflect the light and make the product easy to spot on the shelf.

Health Benefits

The Food & Drug Administration (FDA) may allow supplement makers to claim their products are good for addressing a health need, as long as the label includes an asterisk that references a disclosure statement that says the FDA hasn’t evaluated the claim. People buy supplements to restore and support health, so listing health benefits on the front label can be a smart marketing move. For guidance on supplement claims, see this helpful resource from the FDA.

Label Coupons

Some supplements cost as much as pricey prescriptions. If some of your supplements fall into this category, including a peel away coupon on the front label can be a great marketing move.

Many consumers associate higher prices with higher quality, but they still want to spend as little as possible. A coupon addresses the latter without detracting from the former; shoppers see the original price on the store shelf, and also see the opportunity to pay less with the coupon.

Need a New Supplement Label Design?

If the purchase of your supplements falls short of sales goals, and product quality or insufficient marketing isn’t an issue, something as simple as using a new supplement label design could be the solution. We say “simple” because supplement label design is simple when you outsource it to us.

We can provide you with the supplement label features above, among many others, and supply your labels on a set schedule or only as you need them — the choice is yours. To learn more about our services, please call us today at (262) 790-2740 to speak with a label specialist, or send us an email through our contact form. We look forward to helping you present attractive labels.

3 Options Your Beverage Label Supplier Should Offer

If you have a great beverage to sell, the beverage labels you use can play an integral role in motivating people to buy the drink and taste the greatness. As you know, there are plenty of beverage label suppliers out there that would love to print your labels. How do you choose the right one?

There are lots of factors to consider, from a supplier’s specialties in beverage labeling (e.g. alcohol, dairy, water, etc.) to its reputation at the Better Business Bureau (BBB). In this entry, we get a bit more specific, and list three label options you should receive from your beverage label supplier: multiple stock keeping units (SKUs), polyester label liners, and moisture-repellent varnish. Let’s take a look at the importance of each one.

  1. Multiple SKUs

Multiple SKUs do more than help you organize and sell beverages that have been rolling off of the production line for awhile. They also make it easy to expand your product line in keeping with emerging consumer trends and seasonal sales opportunities.

For example, let’s say you operate a beer brewery that wants to release a full-bodied lager and an ultra light pilsner to capitalize on trends in each of these beer segments. Working with a beverage label supplier that offers multiple SKUs provides labels that make your beer easy to stock and sell from the moment the label is applied.

  1. Polyester Label Liners

The aesthetic quality of a packaged beverage relies on the appearance of the container and the label. To ensure labels retain the necessary adhesive strength during the shipping and label application processes, receiving them on a polyester liner — from which they can be peeled away with ease — is ideal. Polyester is a tough, synthetic material that stands up well to everyday wear. Just ask people who still wear their polyester shirts and blouses from the 1970s.

  1. Moisture-Repellent Varnish

Polyester liners protect the reverse side of beverage labels. Moisture-repellent varnish protects the front side. Varnished labels are a great option for beverages placed in personal, ice-filled coolers or supermarket refrigerators, where drinks get cold enough to produce condensation when they’re placed in the shopping cart.

The varnish doesn’t change the appearance of your label. Rather, it helps protect the appearance of the label, from the production phase, though the retail phase, to the point that end users buy the beverage and place it in cold storage.

Need a New Beverage Label Supplier?

If so, it’s a good idea to choose a beverage label supplier that offers the three options above, which combine to expedite inventory stocking and protect label appearance both before and after labels are applied. Flexo-Graphics is proud to offer these options to makers of various beverages, including wine, craft beer, sports drinks, and dairy beverages, just to name a few.

To learn more about what we can do as a beverage label supplier, give us a call today at (262) 790-2740 to speak with one of our product specialists, or send us an email through our contact form. We look forward to learning about your company’s products, and seeing how we can help you support sales with our innovative label technologies.

Resealable Labels for Medical Wipe Products: An Overview

Most people use re-sealable wipes for non-critical application, such as using wet wipes to care for infants, wet wipes to clean up tough messes in kitchens and bathrooms, and as a general cleaner for various types of soil that accumulate in workstations and need to be removed for safety reasons.

However, industrial grade medical wipe products go beyond these applications and serve doctor offices, healthcare centers, and hospitals in ways that promote good health outcomes. How can something as simple as a hand wipe make a positive difference? Let’s take a look.

  1. Quickly Cleans Exam Rooms

Busy hospitals and doctor offices often see one patient after another in 15-20 time blocks, which leaves little time to sanitize exam rooms using traditional methods such as solvents, whose evaporative vapor shouldn’t be inhaled. Medical wipes bridge the gap by being fast to use and containing a high degree of solvent that’s formulated for the safety of medical patients.

  1. Cleans Non-Autoclave Equipment

Many types of medical utensils and devices are placed in an autoclave, which heats the workpieces to a temperature that destroys bacteria. But what happens when you can’t put equipment used for treatment in an autoclave? As long as the equipment has flat, easy to clean surfaces, using a heavy duty, industrial grade medical wipe may be the best alternative.

  1. Freshness of Wipes Preserved

Have you ever opened canister of hand wipe products, and found that the wipes inside were dry? This is what can happen if you use a wipe container that has a traditional plastic closure that doesn’t keep air out.

When this situation happens in your home, it’s usually not a big deal. But when doctors need wipes in critical situations, such as during surgeries, the wipes must remain both highly accessible and properly saturated. Resealable labels for medical wipe products help ensure that these important wipe requirements are preserved throughout the lifespan of the product.

 

Need a New Type of Medical Wipe Packaging?

If your medical wipes dry out inside the container before you can use them, our resealable labels for wipes is a perfect solution. Regardless of how you use the wipes — cleaning medical equipment, caring for patients, or cleaning high-traffic exam rooms — using a product that has a resealable label helps guarantee wipes retain the proper saturation.

Our resealable labels for medical wipes can be closed to achieve an airtight seal for the wipes package. To reopen the package, simply peel away the label from the temporary adhesive that seals it in place. When you’re finished, simply smooth the label back in place to achieve an airtight seal. This type of package closure work quite well with flexible packaging wipes.

To learn more about our capabilities with resealable labels for medical wipe products, please contact us today at (262) 790-2740 to speak with a product specialist, or send us an email through our contact form. We look forward to learning about your needs for resealable labels and supplying a product that meets them.

holiday-wine-bottle-labels

Holiday Wine Bottle Labels: 3 Ideas

Hopefully, Santa Claus won’t drink much wine before climbing into his sleigh and flying around the world deliver presents. But people who are staying home in front of the fire on Christmas Eve can afford to refresh their glass a few times. What kind of wine will they drink? It depends on taste, but the bottle they choose is likely to have a label that communicates holiday spirit.

Ideas for Holiday Wine Bottle Labels

There are literally hundreds of images that represent Holiday and the famous “Christmas spirit” that goes with it. If you operate a winery, and you want to leverage the holiday themes to earn more seasonal revenue, how do you know which themes to choose? This is the question we help you answer by presenting three aesthetic ideas for Holiday wine bottle labels.

  1. Holly Motifs

Besides evergreen trees that are used for Christmas trees, holly is the vegetation most identified with Holiday. Decorating Holiday wine bottle labels with holly accents is a nice idea for revered wineries whose beverage labels play a major role in the branding equation. Holly accents could be applied skillfully to the corners of the label so as not to change the basic design.

  1. Character Motifs

If you’d like to be playful with your Holiday wine bottle labels, there are plenty of cartoonish Holiday characters you might consider placing on the labels. Show a smiling Santa holding a goblet of wine, show an elf serving Santa wine, show the forever discontented Grinch peering through a window, watching Santa and his crew joyfully celebrating with wine, etc.

  1. Weather Motifs

Many people have a love-hate relationship with winter weather. They don’t appreciate the cold after Holiday passes, because they’re ready for spring. But some of the same people are sentimental about snow leading up to Holiday. If you like the snowy weather idea for your wine labels, there are hundreds of different ways you can express the aesthetic.

Who We Are
Flexo-Graphics has supplied print and graphic solutions to companies in various industries since 1983. We work with clients to create solutions that fit their needs perfectly. Helping companies capitalize on seasonal branding opportunities is one of our specialties — and the biggest branding opportunity for many companies over the next couple of months will be Holiday.

To inquire about our Holiday wine bottle labels or seasonal labels for other products, please call us today at (262) 790-2740, or fill out the contact form on our website. We look forward to supporting your business by providing best-in-class seasonal labels.

 

5 Key Features for Pharmacy Dietary Supplement Labels

If you operate a pharmacy that’s considering unveiling a line of store brand dietary supplements, the supplement labels you use for the new products could impact the health of customers.

Below, we take a look at five key features of dietary supplement labels that your label provider should include on the labels you order, excluding the obvious features of listing the supplement name on the front of the container and posting recommended dosage information on the reverse.

  1. Crucial Side Effect Warnings

Like many prescription medications, some vitamins have undesirable side effects. For example, Vitamin C pills that are chewed can weaken tooth enamel. It’s roughly the same thing that happens when you drink a glass of lemonade that’s heavy on lemon. This side effect doesn’t put lives at risk, so it’s crucial — meaning it should be considered — but not critical.

  1. Critical Side Effect Warnings

Let’s say that one of your new store brand supplements is St. John’s Wort — an over the counter (OTC) herb that’s reputed to have positive effects on clinical depression. However, if you stack the herb on top of an antidepressant you’re already taking, you could experience a life threatening condition called serotonin syndrome. This deserves a critical side effect warning.

  1. Overdose Warnings

Many people think you can’t overdose on dietary supplements because they’re sold OTC and don’t require a physician’s permission. However, taking too much of a vitamin can indeed cause serious health problems. For example, taking too much vitamin D can cause permanent damage to your kidneys and heart. With many vitamins, you can have too much of a good thing.

  1. Disclaimers About Usage

Just because a supplement is anecdotally known to be a good remedy for a health ailment doesn’t mean it should be considered on par with prescription medications. In fact, according to Food and Drug Administration (FDA) rules and regulations, it’s illegal to promote dietary supplements in this manner.

For example, while it helps people relax, valerian root extract should ideally have a disclaimer that indicates it’s not intended to replace medical therapy for sleep disorders.

  1. Pregnancy Warnings

There are lots of supplements pregnant women should avoid taking that would be fine for them to take otherwise. For example, blue cohosh and pennyroyal are considered toxic during pregnancy, while andrographis, boldo, essential oils, feverfew, juniper, licorice, nettle, red clover, rosemary, shepherd’s purse, and yarrow are considered dangerous and should be taken with extreme caution. Listing pregnancy warnings helps parents care for unborn children.

About Our Company

Since 1983, Flexo-Graphics has provided best-in-class print and graphics solutions to companies in the industrial, consumer, food and beverage, automotive, and appliance sectors. We can produce designs on your behalf or take an image that you designed and apply it to the package. We serve small businesses, large corporations, and everything in-between.

To inquire about our dietary supplement labels or other products, call us today at (262) 790-2740, or fill out the contact form on our website. We look forward to supplying best-in-class supplement labels!

Reclosure Labels for Food: What Are the Benefits?

Reclosure labels feature temporary adhesive that allows them to be easily opened and reclosed. To open the label, simply pull gently on the tab at the front side of the opening. To close the label, just smooth it back into its original position. The back of the label is connected to the package, so placing it exactly in the original closed position is easy.

The use of reclosure labels has increased with improvements in temporary adhesive, which is designed to stay firmly in place, until it’s manually peeled away with ease. Packaging food in containers that feature these types of reclosure labels has several benefits over using traditional kinds of packaging, such as paper and rigid plastic. Check out five of the benefits listed below.

  1. Package Stays in Better Condition

When you open a package that has a reclosure label, there is no need to tear open paper, plastic, foil, etc. Simply pull the tab open with ease. Reclosure labels practically eliminate the need to place the food in a different container, such as a resealable plastic bag, due to the original package tearing apart.

  1. Easy to Seal Package Completely

With conventional paper and plastic packaging, there is seldom the chance to reseal the package as firmly as it was originally sealed. Depending on the type of food in the package, weak closure seals could draw insects that are common pantry pests, such as ants, roaches, and weevils. Reclosure labels help prevent this problem.

  1. Almost Endless Number of Reseals

Another nice thing about reclosure labels is that you can essentially reseal them an endless number of times without the seal weakening. This makes the seals a great option for medium to large supplies of snack foods that are eaten frequently in relatively small portions, such as cookies, sandwich crackers, and nuts.

  1. Food Inside Package Stays Fresher

Because the package stays in good condition and its original seal can be restored countless times, the food in the package naturally stays fresher. Every producer of foodstuffs wants its products to stay fresh and edible until the expiration date, and reclosure labels can help make it happen.

  1. Helpful Feature for Hand Problems

One thing that’s seldom mentioned about reclosure labels is how they can benefit a certain population: people with hand problems such as arthritis and scleroderma. For many, the easily peelable and resealable labels make it easier to manipulate the package than if paper or rigid plastic were used.

About Flexo-Graphics
Flexo-Graphics provides commercial print solutions for various types of labels, coupons, containers, and more. Printing reclosure labels for food and other products is one of our specialties. Since 1983, we’ve helped businesses sell more products and make products easier for consumers and businesses to use by providing dynamic print to packaging solutions.

To inquire about your options for reclosure labels with us, give us a call today at (262) 790-2740, or fill out the contact form on our website. We look forward to hearing from you!

 

Labels for Beverage Copackers: An Overview

In the commercial food industry, copackers are companies that produce food and food packaging on behalf of clients. After the packaging is produced, clients apply their brand to it, as well as any information required by company policy or the Food and Drug Administration (FDA).

For example, if you go to Whole Foods and buy the store’s brand of beverages — ones that have the 365 label — you’re purchasing products the store paid another company to produce and package. You find the same type of products at practically every large grocery chain in the U.S. For consumers, the value is that store brand products usually cost less than products from independent brands but taste just as good.

Primary and Secondary Packaging

There are two basic types of copackers: ones that supply primary packaging, such as the cans or bottles beer comes in; and ones that supply secondary packaging, such as the six-pack holder or the cardboard box that contains the bottles.

As Wikipedia notes, “Secondary copacking is typically used for the purposes of branding and display.” However, concerning the third party packaging process, secondary copackers aren’t solely responsible for brand appeal.

For example, while brand appeal for a six pack is found on the paper six pack holder, brand appeal for the individual beverages is found on the bottle label. The difference is important to note, because many stores offer a “create your own six pack” option, in which customers read labels directly applied to bottles to judge whether a particular drink seems appealing.

So, just as there are two basic types of beverage copackers, there are two basic types of labels for beverage copackers: labels applied directly to individual beverages and labels applied to the container that holds the beverages.

Combining Primary and Secondary   

The faster beverages are properly packaged, the faster stores can price them and put them on shelves. To minimize turnaround time for the packaging process, it’s helpful to have a single company perform both primary and secondary packaging. It’s also helpful to remember that many copackers aren’t label specialists.

To make the best brand impression, you may need to work with a labeling solutions provider, such as Flexo-Graphics, in addition to working with a copacker that puts beverages in labeled containers.

First, packaging is selected. Second, your brand and any additional graphics or information is printed on the packaging. Third, beverages are placed in the packaging and distributed for sale. After the package is labeled, filled, and sealed, it’s ready for store shelves.

Need Labels for Beverage Copackers?

If so, Flexo-Graphics is here to help. We provide labels for beverage copackers for a broad array of products, including beverages and foodstuffs of various kinds. We can work with your copacker to ensure that your store brand products are perfectly labeled, and arrive ready to sell.

To inquire about our labels for beverage copackers, please call us today at (262) 790-2740, or fill out the contact form on our website. We look forward to hearing from you!

seasonal-labels

Seasonal Labels: Why Craft Beer Labels Will Change Forever This Christmas

Not so long ago, there was a time when craft beer usually hit store shelves and pub tables to herald the arrival of a season, or celebrate a holiday. Craft beer makers still take advantage of these opportunities, but many of their brews are now available year round.

Craft beer has become a booming business, with some microbreweries turning into major breweries. However, as happens in many other industries, with increased business presence has come increased regulation. One of the latest regulations on craft beer comes from the U.S. Food and Drug Administration (FDA).

Scope of the Regulation

Starting in December, 2016, the FDA requires craft brewers to list nutritional information for their libations on the product package (e.g., six pack container) or individual cans and bottles. But there’s a catch.

According to foodprocessing.com — an online publiction that provides information to food and beverage manufacturers — “The regulations will require breweries to list nutritional information on their alcoholic beverages if they want to remain on the menu at big chain restaurants and brew pubs that have 20 or more locations.”

For craft brewers whose revenue already depends on selling their drinks in restaurant and pub chains, compliance is all but inevitable. Come Christmas 2016, many of the seasonal labels craft brewers apply to their products will contain nutritional information for a great tasting product we usually don’t associate with nutrition.

Impact of the Regulation

Craft beer usually isn’t something we drink if we’re counting calories. Like fine candy, the beer is typically a high carbohydrate concoction that we consume for pleasure. Consequently, listing all of those empty calories on seasonal labels for craft beers this Christmas is unlikely to make many people sober up about their caloric intake of alcohol.

However, it should be noted that, along with the craft beer movement, has come the movement to improve health by eating foods whose ingredients contribute directly to a healthy body. For the sake of analogy, if these two movements were parents, the new FDA labeling requirement for craft brewers would be their offspring.

There’s also the impact of cost. Craft brewers whose products are sold in chain restaurants and pubs need a new product labeling solution, preferably one that contains the new information without compromising existing elements of visual branding. However you slice it, many brewers will have to pay for new product package and/or product label designs in just a few months.

Need Seasonal Labels for Craft Beer?

If so, Flexo-Graphics would be proud to serve as your label supplier, providing you with all of the information you need to select the best labels for your products. The FDA’s new requirement for craft brewers may temporarily throw a wrench in the gears of brewers’ labeling processes.

To learn how we can help you label your beverages, call us today at (262) 790-2740, or use the contact form on our website. We look forward to designing the label you need, so your business can focus on what it does best: Brew great beer.