Private-Labels

Private Label Printing Services at your Local Milwaukee Label Printer

Private label products have been growing at an impressive rate in stores all across the United States. Private labels are also showing an increased presence with online retailers. For cost-conscious consumers, shopping private labels makes great sense when the products are similar in quality yet more economical in price. But along with the expectation of similar product quality, consumers often want to find the same package and labeling that many popular brands offer. Since brand recognition and visibility hold a key advantage over most private labels, it is important not to skimp on the actual label and packaging. If you want your private label to compete with a well-known brand, it would be smart to label it properly to withstand the side by side scrutiny. Finding a label supplier who can help get your private label from start to finish is critical for success. So where do you turn to find quality labels to fit your private label budget? Your local Milwaukee label printer – Flexo-Graphics, LLC.

What are main considerations for private label applications?

There are 3 major considerations when working on private label applications
1. Color Management– Many private label brands have products in multiple categories. This means a diverse set of packaging for these skus, which equates to many different printing techniques. Does your label printer have experience supporting critical color management? Are they familiar with following brand standards? Are they using color management software like X-Rite?
2. Inventory Management– Private Label brands often use contract packaging facilities that are based in logical geographic areas so product can be moved the shortest distance to consumers. Does your label printer have experience monitoring inventory and working with multiple contract packaging companies? Do they have a track report for on-time and accurate shipping to multiple destinations?
3. Short run to long run flexibility– Private label brand owners need the flexibility to produce short run labels for newer products to market, and then long run production as the product matures and grabs market space. Is your label printer equipped to handle the full product lifecycle? Do they have digital and flexo printing capabilities in house?

What can Flexo-Graphics do for you?

At Flexo-Graphics, LLC we have been making labels for 35+ years. Our experienced printing professionals are committed to giving you high quality labeling solutions every time. No matter what label you are looking for we have a team of professionals able to carry your design through from conception to production. We utilize our complete in-house flexo and digital printing capabilities to produce labels designed to last the life of your products, and for new product introductions we offer rapid prototype labels and quick turns on short run jobs.
Communication and follow through ensure no detail is missed and are what distinguish us from our competitors. The right customer service is essential to saving everyone involved not only time and money, but the stress and worry that often come with meeting production deadlines.
If you are in or near the Wisconsin area, check out our exceptional label professionals at Flex-graphics, LLC. We’ve been in the label making business for over 30 years serving the industrial, consumer, food & beverage, automotive and appliance sectors, and we understand and adapt to the ever changing needs of our customers. Flexible, responsive, and innovative, we are ready to meet your particular private label needs. Fill out our contact form, or give us a call today.

die-cut-roll-labels

Die Cut Roll Labels: An Efficient, Speedy Approach to Printing

If you currently perform on-site printing for date codes or lot codes then die cut pre-printed shells are a great choice. Die cut roll labels are loaded into your printer (Such as a Zebra) in bulk for version based printing. The labels materials are designed specifically to receive several different types of printing technologies.  A variety of variables must be aligned appropriately to generate the best finished product. Partnering with an experienced equipment and material provider will ensure these variables are paired correctly.

Die cut roll labels offer increased speed and an efficient labeling process. If you are experiencing high amounts of version requirements, then this choice is worth every bit of consideration. When the process is done right, you gain the benefits of increased productivity, dependable output, and lower costs. Not to mention, the preprinted die cut roll labels are often much more cost effective.

Common Considerations for Preprinted Die Cut Roll Labels

The label is printed on a roll and then cut out in a manner much like a cookie cutter shapes dough to generate the final shape with the image. Dies come various shapes including squares, circles, or ovals. Custom designs require a little more precision than the traditional options. Decisions such as the roll size, die cut, and backing materials are important in order to gain the right end results.

These decisions will vary depending on the type of equipment being used as well. Therefore, it never hurts to discuss your needs, equipment, and other factors with a professional before making a purchase. A number of questions are common when considering this choice for label printing needs including the following:

  • What type of in-house printer do you have?
  • What type of print technology?
    • Direct Thermal
    • Thermal Transfer
    • Inkjet
    • Hot stamp
  • What size of core is needed for printing?
  • What is the max outside diameter of the roll to fit in your printer?
  • Should I choose paper or film liner? Which is better?
  • Do labels need a timing mark?

When pre- printed die cut roll labels are purchased to place on your machine, the roll will be spooled onto a core. The roll may contain a defined count or the maximum outside diameter the equipment is able to handle. You will need to know the details of the equipment to make this determination, as each machine is different. If you are unsure about these details, consult the machine manufacturer or ask a printing professional for assistance prior to ordering.

At Flexo-graphics, we understand the secondary print process for labels. We go the extra mile to ensure the labels ordered for this process are exactly what your company needs to produce exceptional final labels. Our team will listen to your needs and make the right to fit them. As an experienced provider in the Midwest partner, we would love to hear from you. Give us a call today!

happy-holidays

Holiday Hours at Flexo-Graphics

Happy Holidays everyone! We hope everyone has a safe and merry holiday season. Just a quick reminder that
Flexo-Graphics will be closed:

  • Monday, December 25th
  • Monday, January 1st , 2018

Furthermore, like most companies, various staff members will be taking time off to enjoy the season with their family and friends. If you are unable to reach the staff member you desire during normal business hours, please call 262-790-2740 and press “0” and another staff member will assist you.

Maybe we can get a little more snow so everyone can take a thrill ride down a hill like this guy….

How to Read the Date Codes on Your Batteries

Many battery manufacturers and installers use a date code system to help establish warranty dates. You will often see a label on the top of your car battery that has a date code systems similar to the one shown below. The dates typically represent the month and year in which the battery was installed into your car.

 

The photo below shows a battery that was installed in April of 2015. Your warranty will be dependent on service range of your battery. This is typically 24, 36, or 48 months. See your battery installer for more details.

vitamin-labels

Vitamin Labels: Making Certain Your Product is Covered

Are you currently in the business of marketing vitamins or planning to market a product? While it might seem like a small detail, the vitamin label could be the difference between gaining a valued customer and not making the sale. This small piece of informative material holds legally required information as well as important branding details. For these and many other reasons, vitamin labels are an intricate packaging feature to design prior to the item reaching the retail shelf or the hands of buyers.

What to Include on the Label?

Vitamins are considered to be a “dietary supplement” by the Food and Drug Administration or the FDA. This means the label must comply with requirements set by the FDA for ensuring consumer safety. Vitamin labels can have more than one panel depending on the design. The following details are typically required on vitamin label designs to meet FDA requirements:

• Product or Common Name
• Brand/Marketing Message
• Quantity or Net Ingredient Quality
• Nutrition Information
• Included Ingredients
• Manufacturer or Distributor Information

These details are typically placed in the area customers look at when viewing the product on the shelf. Additionally, the name and location of the business must be on a separate panel for the vitamin label. The label must be easy to read and convey the right information while at the same time provide an eye-catching design to potential buyers. Depending on the product, it might be necessary to include a fold-out panel that is able to relay important details or health considerations to consumers as well. A professional will be able to offer the best solution based on what information is required and how the product should be marketed.

Need a Little Assistance with the Label Design?

The design will play a pivotal role in both the safety of buyers and the effectiveness of the brand. Let’s say you choose a provider who does not typically design and product vitamin labels. This can be dangerous for your company because the proper warning labels, mandatory guidelines, regulatory information, and other details could be missing from the product. When this happens, the item is typically pulled from the shelf and cannot be sold to customers.

Many times, these products require a vast amount of information to be changes each year on the label; however, knowing the best way to handle all the versions and revision details can prove to be difficult. A supplier who works with vitamin label designs regularly will be able to help you work through the versions to make sure the proper versions are ready for production. At Flexo-graphics, our team has years of experience working with vitamin labels for countless products. We understand how important this process is and want to help you get the best design for your brand. If you are unsure about what is needed or where to begin, our team is ready to help. Give us a call today!

Children’s Hospital Labeled the Recipient of Flexo-Graphic’s Holiday Gift

The employees of Flexo-Graphics are excited to announce that Children’s Hospital will be the recipient of a Holiday Gift of $1,419.00. The employees collected cash donations during the month of December, and then voted on special local organization to be receive the gift.

After one of the busiest years on record at Flexo-Graphics, the employees celebrated with a potluck luncheon, and then announced the winning organization.

“Children’s Hospital is such a wonderful organization,” stated Mary McDonough, “I just think what they do is amazing.”

 

reseal-deli-labels

Using Reseal Deli Labels to Enhance Product Value for Buyers

Reseal deli labels seem to be continually rising in popularity because of the extra convenience they offer consumers. Yes, they are convenient to open, but the benefits only start there! For example, consumers like this design since it helps the product stay fresh longer without the inconvenience of using a container or baggie. Reseal deli labels ensure that your brand remains on the minds of customers at all times. In fact, every time they go to open it, they see your company name!

These labels are created by using die cut technology to complete the precision cut on the film material. The label is then placed on top of the die cut to create the reseal quality customers these days look for in stores. Film layers vary based on specific product needs and are ideal for flexible packaging designs of different sizes. Reseal deli labels offer an easy-to-open option without the additional costs of a slider or zipper closure. In the end customers get a convenient, user friendly product, which enhances the positive image of your brand!

What are the Benefits of Reseal Labeling?

If your company markets and sells deli items such as meats, pre-made salads, or artisan cheeses, this choice provides a clear view of the product to the customer. They do not have to question freshness, because they can easily see the item. Customers are able to tell if the food item has been tampered with as well. Here are a few other advantages of using reseal deli labels:

  • Offers Extended Shelf-Life
  • Helps Stay Fresh After Opening
  • Serving Convenience
  • Exceptional Branding Area
  • Further Customization Opportunities
  • Material Cost Savings
  • Ability to Satisfy Diverse Markets Easily
  • Convenient for Meeting Labeling Requirements

Reseal deli labels provide a different and sometimes simple approach to relaying information to potential customers. In some instances, all the required information may be added to the label without attaching additional materials, which saves both time and money as you market products. Customers also remember the offered convenience and in many instances become repeat buyers thanks to this feature.

How an Experienced Label Provider Can Help

Reseal deli labels are a newer option over traditional product branding and marketing approaches. While the choice has become common for deli, dairy, and other related products, it is helpful to know the details of this choice. This includes being aware of how choosing this route affects current packaging. Will a single size work for all packaging or are different sizes needed? Additionally, is a blank, pre-printed, or completely customized solution best for your labeling requirements?

An experienced label provider is able to apply their experience and knowledge to your specific needs. This allows the best reseal deli labels to be designed for one or more of your products. A provider will also know the best way to incorporate regulatory information without taking space away from the brand. They can design a custom label or often offer pre-printed designs capable of fulfilling these requirements. Talking to an experienced professional has numerous benefits and the team at Flexo-graphics wants to help you make the best decision for your business. Contact us today to learn more!

quick-turn-labels

Promotional Stickers: Make Your Products Pop Off the Shelf

Promotional Wine stickers provide further options for customization and are able to complement their counterpart, the Prime Wine label. Both are often printed on the same types of materials and in multiple shapes or sizes and may serve differing purposes depending on needs. The Prime label is used to achieve product identification or to deliver required information. They are designed to go on a defined surface size whereas a Promotional sticker may be a simple graphic such as a tasting score, award symbol or other picture. Promotional Wine stickers are often applied to shoulder or the neck of the wine bottle.

A promotional wine sticker is often placed on the bottle after filling and even at the store level to draw extra attention to the product, or to provide additional information. This is because they provide a versatile, unique way to represent the promoted brand or an individual wine. They are meant to compliment the prime label on the wine.

Using Wine Stickers to Boost Appeal

Regardless of the theme, promotional wine stickers are a versatile option for promoting any product that delivers exceptional graphics. They make a great option when bottles need to be personalized for events or special promotions. One option is to use them to create holiday oriented designs with high-quality graphics for limited quantities. Here are some other ideas for this option:

• Special Event Branding (Weddings, Birthdays, Anniversaries, etc.)
• Holiday Branding (Christmas, New Year’s, Valentine’s Day, etc.)
• Add Promotional Wine Stickers with Names or Locations
• Design a Sticker to Promote Latest Tasting Score
• Add Wine Stickers with Funny Graphics or Sayings
• Use to Raise Awareness for a Cause

Whether the goal is personalization or to distinguish your products, promotional wine stickers offer a number of options with enhanced graphics and varying sizes. The options are as endless as a blank canvas!

Ready to Get Started? Flexo-graphics is Here to Help!

Before ordering your promotional wine stickers, it is important to know what is desired in the design as well as the details of the application. The size of the stickers will be dependent on the placement location, the surface qualities, and what information the sticker is providing. Will the sticker only display an image or have text as well? Should it complement your label design or be used in place of it? A professional can assist with these decisions and offer advice to ensure it compliments your product appropriately.

If you are thinking about using promotional wine stickers, the team at Flexo-graphics will help you choose the right design elements and size for the application purpose. As a top-rated wine label provider, we have years of expertise and want to help your product succeed. Contact us today to learn more!

label-products

Wisconsin Label Printer – 3 Considerations Before Choosing your Next Label Supplier

For manufacturers living in or near Wisconsin you are fortunate to have some very good printing companies to do business with. Regardless of your product or printing requirements, there are some basic qualities you should look for when trusting your label printing to a new label company. Below are a few things your company should consider before selecting your next label printer.

  1. Knowledge & Experience

Experience and knowledge are critical when looking for the best label printing company. Layout, design, materials all play important roles and a good label company will be well versed in all these and more. Matching the proper material with application demands can mean the difference between a product flying off a shelf or sitting due to a substandard label. A good label company will vet your product through the myriad of environmental exposures to make sure you pick the proper material for both the product surface and environmental conditions required of the label.  Knowledge and experience go a long way in smooth production and should be paramount when looking for the best label making company, plus an experienced label maker can quickly resolve any issues that come up during the label production process.

  1. Quality & Consistency

Quality and consistency go hand in hand when evaluating whether or not a label company is worthy of your business. A good label manufacturer will provide consistent size, color, material and overall quality in every batch you order. Your brand should look the same no matter how many labels you order. A label company that cannot provide consistent quality will affect both the look and application process of your production. Be sure to ask the label company what methods they employ for quality assurance.

  1. Customer Service

Communication and follow through are what distinguish great label companies  from good ones. The right customer service is essential to saving everyone involved not only time and money, but the stress and worry that often come with meeting production deadlines. Look for a label company that not only walks you through the process but talks you through it as well.

Appearances matter and that doesn’t only apply to people, but certainly to products. We’ve all heard of the saying that you should dress for the job you want. Well your labeling expert should be able to dress your product to get the customers you want. If you are in or near the Wisconsin area, check out our exceptional label professionals at Flex-graphics, LLC. We’ve been in the label making business for over 30 years serving the industrial, consumer, food & beverage, automotive and appliance sectors, and we understand and adapt to the ever changing needs of our customers. Flexible, responsive, and innovative, we are ready to meet your particular labeling needs. Fill out our contact form, or give us a call today.

Milwaukee Label Printing Company – We Are Growing, Find out Why You Should Join Us

Searching for a job is by far one of the most taxing and stressful things a person has to do. Aside from sleeping, work is where you spend the bulk of your time. Not that it should be fun all the time, it is work after all, but shouldn’t it be purposeful? Shouldn’t you work with people who have the same expectations and goals about their careers as you do? Shouldn’t you be with a company who values family and well-being, while still maintaining a competitive and thriving (yet comfortable) work environment? That’s what you can find in our modest Milwaukee label printing company, Flexo-graphics, LLC.
Hopefully we’ve peaked your interest, so please indulge us while we brag a bit about who we are, what we do, and what you can expect from a career with us.

  • We are a fast growing company which has us eagerly looking for new staff
  • We employ cutting edge printing technologies, right here in Milwaukee WI
  • We are thrilled to have an exciting customer base from Fortune 1000 companies to start up craft beer phenoms
  • Our products end up in government bases across the world, to Walmart shelves, to a historically restored vineyard in the Midwest
  • We are a small enough company to make a difference, but big enough company to have the resources to get things done
  • We are fortunate to have local leadership, with almost unheard of access to hands on owners

We’ve been in the label making business for over 30 years serving the industrial, consumer, food & beverage, automotive and appliance sectors, and we understand and adapt to the ever changing needs of our customers. Flexible, responsive, and innovative, we consider our label professionals the best around. If you live in or near the Milwaukee area looking for a job in the commercial label printing industry and are interested in joining our team, give us a call at 262-790-2740, or fill out our online application below.

Application Form

wisconsin-commercial-labels

Flexo-Graphics, LLC – Your Local Milwaukee Label Printer

How many times as a consumer have you weeded through products on the shelf to find the one with the best packaging? You passed over the canned good with the dent or torn label. You skipped the box of cereal with the regular old motto to choose the “made with quinoa” label. Even though it is the same product on the inside, somehow the new labeling and unspoiled packaging makes a difference in our selection. What does this tell us? Packaging and labeling are critical you as

  1. Knowledge & Experience

Experience and knowledge are critical when looking for the best label printing company. Layout, design, materials all play important roles and a good label company will be well versed in all these and more. Matching the proper material with application demands can mean the difference between a product flying off a shelf or sitting due to a substandard label. A good label company will vet your product through the myriad of environmental exposures to make sure you pick the proper material for both the product surface and environmental conditions required of the label.  Knowledge and experience go a long way in smooth production and should be paramount when looking for the best label making company, plus an experienced label maker can quickly resolve any issues that come up during the label production process.

  1. Quality & Consistency

Quality and consistency go hand in hand when evaluating whether or not a label company is worthy of your business. A good label manufacturer will provide consistent size, color, material and overall quality in every batch you order. Your brand should look the same no matter how many labels you order. A label company that cannot provide consistent quality will affect both the look and application process of your production. Be sure to ask the label company what methods they employ for quality assurance.

  1. Customer Service

Communication and follow through are what distinguish great label companies  from good ones. The right customer service is essential to saving everyone involved not only time and money, but the stress and worry that often come with meeting production deadlines. Look for a label company that not only walks you through the process but talks you through it as well.

Appearances matter and that doesn’t only apply to people, but certainly to products. We’ve all heard of the saying that you should dress for the job you want. Well your labeling expert should be able to dress your product to get the customers you want. If you are in or near the Wisconsin area, check out our exceptional label professionals at Flex-graphics, LLC. We’ve been in the label making business for over 30 years serving the industrial, consumer, food & beverage, automotive and appliance sectors, and we understand and adapt to the ever changing needs of our customers. Flexible, responsive, and innovative, we are ready to meet your particular labeling needs. Fill out our contact form, or give us a call today.

 

peel and reseal lidding films

Lidding Film with Peel and Reseal Labels: A Leading Choice for Customer Convenience and Product Protection

Lidding film with peel and reseal labels is rising in popularity due to the convenience they offer to customers. A customer is able to simply pull the label back to expose the product and press the label back down to reseal until it is needed again. While they are commonly seen on food items, they are an option for healthcare, cosmetic, garden, industrial, and additional types of products.

Films and labels may have a surface printed or a reverse print design along with multiple layers of protection. In the food industry, lidding films with peel and reseal labels are viewable in every area including produce, frozen foods, dry packaging, and meats. This is because of its effectiveness along with the number of beneficial qualities providers are able to include in the design. Certain inks prevent changes in appearance as well as to ensure the printed graphics remain intact when exposed to varying temperatures. The variety of offered design options makes lidding film with peel and reseal labels a viable choice in several markets.

What Are the Advantages of Lidding Films with Peel and Reseal Labels?

Beyond the many qualities necessary to protect products within the food industry, this choice offers tamper evident features and special protective materials. The practices used to create this type of seal are equally important. For example, deadened adhesive involves the temporary or permanent neutralization of adhesives to add another material or a special pattern for coverage. This is an important feature when the label is applied using automated equipment. Providers are also able to combine qualities to create a custom application such as:

  • Temperature Resistance
  • Microwave Protection
  • Self-Ventilation
  • High-Clarity & Anti-Fog

These qualities are often combined for frozen food trays or even with produce to ensure proper safety and the utmost convenience for customers. Other lidding films with peel and reseal labels are resistant from moistures or oils to protect the product in areas such as mechanics or industrial settings.

Another advantage is a longer product lifespan, as perishables remain sanitized, since it experiences minimal exposure to the outside environment. They improve freshness since products such as dried snacks are less likely to go stale in the packaging. Products that have been designed to reseal make it easier to carry, use, and store.

At Flexo-Graphics, we offer several options to ensure you get the right peel and reseal labels for your lidding films. We specialize in roll to roll labels, which can be added to your packaging. Contact us today to learn more about available labels options!

quick-turn-labels

Why Do Businesses Use Roll Labels for Short Runs?

Roll labels provide numerous benefits when in need of a cost-effective option for running short promotion or highlighting a new product feature. These labels deliver the ability to achieve short run printing while gaining a beautifully made, custom solution. When considering whether to purchase professionally made labels for a product, organizational requirements, shipping, or other purpose, one of the basic choices will be purchasing them by the sheet or as roll on labels.

Sheets & Roll Labels: What’s the Difference?

Sheet labels have an appearance much like printer paper and are produced in a set count based on the stock size. They typically are offered in the same sizes as printer paper such as 8.5” x 11” or 11” x 17”. Sheets may be loaded on a business printer, but are also professionally done. A big determinant is customization and color. Professionals have design expertise as well as methods to ensure colors do not bleed or appear faded. They can make recommendations to guarantee the printed result is as desired without extensive waste or time.

Roll labels appear more like the paper you would use to feed a receipt printer. They come in a big cardboard roll and are typically produced using one of the following methods: flexographic printing, digital printing, direct thermal printer, or thermal transfer printing. Common roll sizes are one or three inches, but can vary depending on the provider. Additionally, the stock may consist of paper, films or metallic stocks. Having a professional handle the details ensures accurate, consistent roll labels at a minimal cost.

What Benefits Are Gained with Roll Labels?

Every label production scenario can call for different solutions and roll labels are no exception. For example, if the label will have different content each time, then it might be best to print them either individually or have them professionally done on a roll. Here are few additional reasons to choose this option:

  • Faster Turnaround Times – Roll labels are ideal for short runs since the counts may be small and turnaround time is fast.
  • Abundant Material Choices – A roll may be acquired in numerous materials. Certain materials add qualities such as water resistance or textured finishes.
  • A Wide Selection of Shapes and Sizes – Roll labels came be converted in several shapes as well as sizes.
  • Create Less Waste –The roll can easily be imprinted to add additional content, and applying labels from a roll generally produce less waste than sheeted labels.

Using professional roll labels for short runs offers a variety of perks from shorter counts and lower prices to higher quality results. On top of these benefits, quality providers offer customization options for small or large print counts. If you are in need of a high-quality print solution, the team at Flexo-Graphics would love to help! Give us a call today to see how easy it is to acquire high-quality short run, roll labels.

booklet-labels

3 Label Trends Here To Stay

…And how are you handling these trends?

Half way through 2017, it’s clear there are 3 trends that are in it for the long haul. We’ve experienced these trends with many of our customers, and hopefully we’ll give you some ideas how to handle these trends relative to your organization.

Multi-National Products

booklet-labels

Booklet Label

More manufacturers are finding new markets for their products. As a result, the product labels require diversified languages and more copy for regulations. Graphic Designers and Legal Departments are pressing for more space, and are turning to booklet labels to help solve many of these issues. More on Booklet Labels
 
 

Personalize / Regionalize / Millennialize

MERLOT-FLEXO-WINE

Personalized Label

Consumers are pressing product development to make products specifically for “me”, or “really really” close to being for me. We are seeing more single line products diversifying into products that create a personal connection. Whether its a “state branded” food, or an outdoor power tool specifically for the Midwest, or a smoothie drink designed for the 20 something, personalization is here to stay.More on Personalized Labels
 
 
 

Point of Sale Appeal

point-of-sale

3 Sheeps Label

With the advances of major online retailers, consumer product companies are making a heavy push to grab customers when they are actually in stores. Marketing departments are pushing concepts so their products stand out more than ever. Unique varnishes, multi layered finished, cold foils, and regional themes of products are just some ideas. Marketers are putting a heavy emphasis on making even more of an effort for their product to stop someone in the aisles.More on Unique Labels Like 3 Sheeps
 
If you are experiencing these trends, and need some help or ideas of what we are seeing, please reach out to Mike McDonough.

lidding film

Lidding Film: A Versatile Approach to Marketing and Protecting Your Brand

Lidding films are an important part of single serving or portion controlled items like coffee. They have become very popular in the food industry since they can be easily be customized with your brand or logo and product information. The film is sealed and creates a protective barrier for the product. Lidding film is ideal for lots of Stock Keeping Units or SKU’s as well as smaller run volumes. It is commonly used in the food and healthcare industries.

So, what exactly is lidding film and why is it an option for marketing your product? The film creates a seal over the container opening that effectively maintains freshness and safety while making it easy to open. This type of lidding can be found on plastic bowls, single-serve containers, cups, and trays. A few common food items it is applied to include:

  • Coffee
  • Meats
  • Dairy
  • Soups
  • Yogurt

Lidding films are extremely versatile when it comes to packaging and protecting a product.

The Many Qualities of Lidding Film

Lidding film may consist of numerous qualities, which have proven to be helpful outside of the food industry as well. Materials typically consist of a foil and/or paper structure. The structure is determined by the actual container the lidding film is being applied to, the application specifications, as well as the packaging the packaging manufacturer. A film can have high or low barriers, or a multi-layer design to further protect the freshness or quality of an item. Lidding films are ideal for several product markets including:

  • Health
  • Hygiene
  • Industrial
  • Lawn & Garden
  • Pets
  • Household

At Flexo-Graphics, our specialty is roll-to-roll lidding stock, which is great for smaller run volumes, high sku counts, and single-serve products. Our team will work with you to ensure quality graphics are appropriately paired with the right materials. We want to be your go to provider for your design and lidding film needs. Give us a call today!

Vodka-no-look-label

Distillery Labels: Using the Elements to Create Your Own Unique Brand

Distillery labels are a unique marketing item because they require a little more attention to detail in order to relay the proper message to consumers. The spirit industry is a big deal these days with craft beers, specialty wines, and other products soaring in popularity. Distillery labels need to have an eye-catching design that is versatile and durable. Just like the work put into the crafted product, a label needs to relay the same dedication to quality and perfection.

Many distillery labels are designed to create a vintage appearance, but these are not the only options. Technologies used today allow almost any design to come to life whether it is to create a bold, vibrant, or all original look. A few of the strategies used include:

  • Textured Stocks
  • Creative Label Shapes
  • Clear / “No-Look” Labels
  • Foil Accents
  • Two tone Varnishes

Professional printing services are able to create an appearance of depth and add unique textures to the design. Flexographic printing is a good option when you are requiring large orders. Other digital printing options can be used for smaller, short run orders. Regardless of your distillery label requirements, professional printers offer a great amount of versatility for any design.

Why is a Custom Design Essential?

In the wine and spirits market, it is important to distinguish a product for the numerous competitors on the shelf. Some consumers choose a spirit due to tradition, while others choose one because it coincides with their rebellious nature. Either way, custom designs allow you to appeal more directly to your target customer base rather than spending time attempting to appeal to the masses. If you are an emerging craft or spirit distillery, then the branding behind your label is critical. Even if it is an established business, numerous benefits are possible with this choice. Here are several reminders when designing your label:

  • Tell Your Story –Customize the label to the story you want to tell. Make the buyer connect with who you are through the graphics on the label.
  • Showcase – Design the label so end users want to keep your bottle and label displayed on their shelf. Make it a showcase piece during and after use.
  • Color – A label designed to be different colors can bring different emotions from the buyer. Consider the colors and how they can affect the “tone” of your product.
  • One of the Select Few– Consider adding custom numbering or identification to each label through Variable Data Processing to allow your end customer to feel like they are part of a unique group.

Regardless of the type of spirit your distillery is marketing, custom labels offer a number of benefits at an affordable cost. The experienced team at Flexo-Graphics will help with ink, material, finish, and adhesive selections to ensure the desired results. Call us today to get started!

custom-supplement-labels

Making Custom Supplement Labels Work for Your Business

Consumers today use supplements to either gain nutrients not received through their daily diet or to boost overall health. As this trend continues, producers must find innovative ways to reach their customer base and get ahead of their competitors. One approach has been to design custom supplement labels. This market has become extremely competitive; however, tailored designs aid in increasing sales by getting the product noticed by potential customers.

Custom supplement labels help a product to get noticed among busy shoppers as they run through the motions of their day. Whether the product is a vitamin water or in pill form, an attention-grabbing label enhances the chance of a sale. Since labels come in a variety of shapes and sizes, these will be the first decisions to be made when having a professional create them for your product.

Production & Materials

Style, size, and quantity are just the beginning of your choices for custom supplement labels. After making these decisions, you will need to evaluate the materials used to make them, the inks/graphics, and the process for creating them. Choosing a distinctive material over the common selections offers increased presence on the consumer shelf. Here are additional ways to get more attention than the other guy:

  • Use a Special Material
  • Keep the Focus on Your Brand
  • Accent the Label with Foil or Metallic based stock
  • Create A Custom Design

A majority of labels use white or colored paper combined with an adhesive and finish. However, several specialty choices are also available including a variety of films. Foil may be used to create the whole label or to accent portions of one. Another option could be using a gloss or matte laminate to make the label unique. With custom designs, there are no limits and you have a whole landscape to work with!

A Few Easy Tips

There is no wrong approach when creating a label; however, not every design is created equally. For example, improper use of space, the wrong colors, or an inability to provide the required information takes away from the product. Sometimes it takes just a second viewing something from the eyes of a consumer to determine if the design is good. The typical consumer wants to get the information quickly and make a decision. If the information is not easy to see or difficult to process, they will move on.

A good example of this is complex fonts and graphics, because they are sometimes difficult to read. Some fonts or graphics simply distract from the product and take away from the message. Color combinations work much the same as fonts, as they must be visually appealing and add to the message. If they do not go well together, then the custom supplement label appears too busy to the consumer. This will result in them moving onto another product

Flexo-Graphics offers a variety of labeling material choices and can help you get the perfect design to properly represent your brand. Contact us today to discuss how we can help your label get noticed!

tough-labels

Tough Labels: Durability is in the Design

Labels are a common marketing and informational tool these days, but not every one of them is effective. For example, if the wrong production process is used for a label then it may not be durable enough to excel in certain conditions such as chemical exposure. The same applies if the adhesive or materials are not compatible with the application surface. Tough or industrial labels have several purposes including the following application needs:

• Product Identification
• Maintenance
• Warning Symbols
• Medical Authorization or Validation
• Directions or Instructions

Tough labels are exposed to rigorous conditions and are often used to warn operators or users of potential dangers. This means they must be able to maintain readability, be highly durable, and have the right protection qualities. Simply choosing a design without considering all the application factors could not only be expensive, but dangerous.

Consider the Label Application Surface

Knowing the qualities of what you are labeling is beneficial during the development of a label construction. Before choosing your materials, consider the following:

• End Production Substrate– Different adhesives work with different substrates. Is the substrate aluminum, glass, plastics, or galvanized steel? Each may require testing of different acrylic and rubber based adhesives.

• Surface Conditioning– Identifying the characteristics of the surface area where a label will be applied is vital. Curved versus straight substrates, painted versus unpainted, textured versus untextured all change how an adhesive is able to adhere to a substrate.

• Climate and Temperature Exposure – Any product or item that will be exposed to extreme heat or cold needs an adhesive capable of withstanding these conditions.

Additional Label Decision Factors

While the application surface and characteristics are important, a few other decisions will play a role in the durability and effectiveness of any tough label. One consideration is the length of use after application: days, months, years, or permanently. Do they need to be removable or should they be permanent? In some circumstances, the labels have to be removed as information changes. Permanent labels will require a different material combination than removable. Here are a couple more factors to evaluate before making a decision:

• Sunlight Exposure
• Water Resistance
• Chemical Resistance
• Gas and Oil Exposure

It is always best to use an experience supplier who has tested the materials and inks to ensure the label will withstand these conditions. The team at Flexo-Graphics is backed by 30+ years of experience and can help you determine what labeling materials, substrates, finishes, and adhesives are best for meeting these application needs. Give us a call today to learn more!

Supplement Packaging Labels: Putting the Pieces Together for a Reliable Image

One of the largest battles for any supplement producer today is getting their message to potential consumers. With so many products available on the market and the fear of bogus claims, marketing these items to consumers sometimes seem like a daunting task. Supplement packaging labels make a big difference regarding the number of times your item gets picked over alternative choices on the retail shelf. In the end, consumers want a product that promotes good health and overall wellness.

Finding the right product in the melting pot of options is the hardest part for consumers. Supplement packaging labels designed to provide the important details quickly in an eye-catching design are the way to get ahead of your competitors. It’s not just about standing out on a shelf because the internet provides a plethora of choices as well. Consider the number of times you had to make a choice about a product online. While the specs might be a factor, the initial visual presence of the item also played a role.

Before Ordering and Printing Labels

A more obvious aspect of label design is catering to customer needs; however, what are those needs? Your supplement has a defined end result for the buyer, so what is this purpose? Effectively reaching the target audience is the first part of successful product marketing. Regardless of the purpose, the label will be the first item the consumer sees when making a decision, whether in a store or online. A supplement packaging label design must meet the interest and demand of the following:

• Age & Gender
• Geographic Location
• Personal Interests
• Activity Level

Colors used for the labels and applied graphics are helpful in keeping an individual’s attention. A color is able to create a specific feeling making it important to combine the appropriate hues for displaying a product. A good example is the color blue, which is often used for supplement packaging labels to provide a feeling of stability or reliability. Brighter hues create feelings of motivation or determination while softer ones are more calming. Hue selection both in brand and label design will have a significant impact on product success.

Wording on the supplement packaging label will contribute to how consumers see the product. The wording should provide a clear image to the customer about the item’s purpose and its offered benefits. Labels are already required to have regulated information due to federal laws. You want to use the remaining space to ensure the customer sees the benefits of using your product. This entails more than simply using the right wording, as ensuring the supplement does what it claims is equally important.

So many products make false promises that you do not want to be grouped in with them. If health claims will be included, then they should properly correlate between the supplement and the promise. Otherwise, your product will be viewed negatively among the competition. Flexo-Graphics has the experience you need to ensure every element of supplement packaging labels creates the right marketing presence. Give us a call today to see how we can help you make this part of branding a snap!

Label it a Wisconsin Craft Beer Success

Grant Pauly is a brewmaster with an “Uber” creative marketing sense.  Grant recently rebranded his company 3 Sheeps Brewing, with Flexo-Graphics right by his side, and his design team, Matt Tanaka Marketing, leading the way.  With an entirely new look for his craft beer, Grant went against the grain, to produce a one of a kind craft beer label line. The design includes a sandblast varnish that creates a visual queue and tactile feel to set his craft beer apart.

The 3 Sheeps Brewing Founder explained the “why” behind the packaging change. “The rebranding process forced us to stop and reflect on these last few years, and really figure out what was important to us, what kind of beer we make. It all boiled down to this: Brewed With Heart & Science. The heart represents our passion, experimental spirit and drive to push boundaries. The science is our commitment to detailed research and tests until we get everything just right. We wanted our new packaging to reflect that.”

Grant’s story was well told in a recent interview with the Wisconsin State Journal, by Chris Drosner.

To learn more about 3 Sheeps Brewing in Sheyboygan, Wisconsin, or to try their special craft beer, you can visit their website www.3sheepsbrewing.com .

To learn more about Matt Tanaka Marketing, and their creative services, you can visit his website www.matttanakamarketing.com .

If you are looking for label printer to help with your unique craft beer, please contact us at 262-790-2740. We look forward to helping you thrive like Grant!

wisconsin-commercial-labels

Wisconsin Commercial Labels: Why Partner with a Local Business?

Finding a professional commercial label provider is important to ensuring your product is easily noticed on any retail shelf. Whether you are seeking a local provider in the Wisconsin area or simply want a high-quality, dependable partnership, a few key details will determine the level of received satisfaction. Always consider how long the company has been in business because this offers insight into their experience level and overall knowledge regarding commercial labels.

Several factors will play a role in the provider you choose to work with including their ability to meet industry standards, design requirements, and custom needs. What printing capabilities to they offer? Does their location promote faster delivery times? The supplier should be able to provide a solution consisting of the desired mix of design elements, materials, and adherence qualities. Are they able to produce custom designs and are their prices reasonable? A regional supplier can sometimes offer additional benefits to your business.

What Are the Benefits a Regional Supplier?

When it comes to choosing a vendor or supplier, there are a lot of questions to answer. Sometimes staying local makes it easier to remain on top of your labeling needs such as custom design changes or a sudden short run order. Regardless of your specific requirements, the result should always be a dependable company who can offer precisely what is needed and who knows the business.

It is sometimes easier to learn about a local provider and determine their overall dependability. This is because other businesses have either worked with them or have information about the company. The better the word about their services, the better your experience will be. Consider the following benefits of keeping your supply chain local before making a final decision:

  • Lower Shipping Costs – A supplier who is nearby will naturally result in reduced shipping expenses for a company.
  • Faster Delivery Times – The closer the supplier, the better the odds of receiving orders faster.
  • Reactive Business Relationship – At any moment a challenge might take place where a custom short run might be needed or a lucrative opportunity arises. Staying local could ensure the “yes” you need to make it happen!
  • Improved Control over Services – When a supply chain is spread thin, so is control over these processes. The ability to have in-person meetings delivers an opportunity to address concerns or fix problems at a faster pace.
  • Supply Chain Efficiency – The supply chain drives the overall cost of a product or service and a local supplier offers increased efficiency. Beyond savings in shipping costs, the choice reduces logistics spending. This adds up when labels must be shipped to and from multiple locations.

Working with a Wisconsin commercial label company delivers both cost savings and increased dependability. The choice may generate additional revenue from local business since others in the same region will see the effort to keep operations local. Getting these items from a dependable Wisconsin commercial label provider is good for the community as well. If you are seeking a dependable, experienced labeling partner, Flexo-Graphics would love to be on your team! Contact us today to learn more about how our services can benefit your labeling needs.

How to Avoid Machine Applied Label Problems

The details of how labeling will be applied are sometimes overlooked until the process has taken place. A label may have a wrinkle, not adhere to the surface, or simply fall off under certain conditions. This is true whether it is being placed on the product by hand or by an automated process and a few considerations can prevent these difficulties. One of the easiest ways to avoid application issues involves going over the fine details before ordering the actual prints. These include some of the following:

  • Application Environment
  • Application Method
  • Type of Adhesive
  • Surface Type & Area

Each of these factors plays a part in how well the label adheres to the item and the ease of application. Labels may be attached by hand, semi-automatically, or by full automation. For mass production, automation is the most common way to achieve this part of distribution.

Automation offers a fast, accurate way to apply a large quantity to surfaces such as bottles. However, improper sizes or the wrong application surfaces can cause issues during this process. For example, if the orientation does not match, then the label will not have a smooth transition onto the surface of the product or item. When using machinery, one of the biggest questions to consider is: “Is the label compatible with the machinery and application method?”.

4 Key Factors to Evaluate Before Buying

An incompatible label will result in more waste, reduced efficiency, and higher costs. Not to mention, the wrong material or sizing choices could be harmful to the equipment used for this process. When buying these items for machine application, the following 4 considerations will save both time and money:

  1. Surface Type – The application surface is one of the most important aspects because the materials must be a perfect match. For example, some labels are designed for glass surfaces while others work better on plastic.
  2. Environmental Conditions – Surrounding conditions like colder temperatures or extensive humidity will have an impact. Some materials are not able to perform in these conditions thus resulting in application or quality troubles.
  3. Container Labeling Area – The physical location and size of the area where they will be placed determines adherence, physical appearance, and more. If the label does not fit the area, issues during application will be inevitable.
  4. Label Size & Shape – The physical size and shape of the label are also imperative. One that is too large will potentially adhere unevenly or be tapered. A smaller one will not fill the area and result in a less visually appealing design.

To avoid sizing difficulties, the labeling area should be precisely measured and provided to the professional printer. It is equally important to tell your provider what type of machinery will be used to ensure the provided labels are not too tightly or loosely wound. Other considerations could be the materials themselves such as any used liners or adhesives. At Flexo-Graphics, we understand how important it is to get the right qualities for machine applied labels. With a few details, we will ensure you get quality labels and the right results for all your product needs.

Label-Mistakes

5 Mistakes when Making Labels for your Products

1) “A paper label off my home printer will due just fine”. – Your home printer can serve lots of functions but making labels for your products generally is not a good idea. Whether your product is homemade maple syrup, a wine you’ve perfected from your vineyard, or an industrial component created from your machining operation, the “home paper labels” are ultimately going to fail. They would be great to stick on your kids homework, but on a product…. Not so much.

2) “I just need a permanent adhesive.”– We really wish there was a one size fits all adhesive. But is duck tape the same strength as cellphane tape? Are they the same as Emler’s glue? All  are permanent.  BUT,  the susbtrate sticks too and the temp range you need can vary.

3) “It doesn’t matter the direction the label is on the roll, I’ll just apply by hand.” – Have you every really applied 1,000 labels by hand? That really takes some time. Can you really place them on the product “straight”, without bubbles, wrinkles? Plan ahead for a future auto apply, you’ll thank yourself later.

4) “I just want my Logo and product name on there.” – Are you sure you don’t want a model number? A part number? Ingredients? Contents section? Do you want a lot number to track when you produced it? Are there any warnings you need? Maybe head out and take a picture or buy some like competitors products and see what they put on their labels. There is a good chance a google search would also help you. Almost any industry needs specific details on their products. Don’t let your product be “not sellable” because you didn’t add something.

5) “I’ll just have my friend/daughter/son design them.” – As long as your friend/daughter/son has designed specifically for label printing before, you are good. But If they design wicked cool websites or web ads, or incredibly amazing posters, doesn’t always translate to the label printing process. Have them talk to your label printer first, and ask questions about files, and sizes, and bleeds and fonts and traps and pms colors and dieline layers and dot gain. If they know what all that means – then you probably are in good hands.

Is your company making any of the mistakes above? If so, don’t worry, we can help. Call us today.

printing-services

3-Ways Your Current Printing Services Could Be Hurting Your Product

Do you use a printing service to create and manage labels for one or multiple products? A printing service provides benefits such as faster turnaround times, access to advanced technologies, and abundant design choices. By choosing a service for this task, overhead is drastically reduced in the following areas:

•    Printing Technology & Inks
•    Material Inventory
•    Additional Staffing Costs
•    Label Printing Waste

Unfortunately, the wrong printing service is detrimental to the success of any product, whether it be a food item or the latest technology trend. You may be using a professional provider and taking hits without even knowing it. So exactly how does a printing service reduce the quality or sales of consumer merchandise?

Here is an example: Sally has a new emerging frozen product with a promising future, but her printing provider is using the wrong materials or methods to produce the commercial label. Once the packaged item hits the retail freezers, the label begins to become unreadable or may even fall off. This is simply bad for business because the label she paid for cannot withstand the environmental conditions it will be subjected to during the item’s shelf life.

1. Using the Wrong Methods

The chosen printing processes will make a big difference regarding reliability, quality, and turnaround. These processes must match the needs of the product to be successful. Labels used to sell batteries are far different than ones you might need for an emerging medical product. The design must match exposure conditions, retail shelf location, and consumer needs to make the sale. Several printing methods are available, but not every one of them is the right one. If the label is not being printed in the right manner, it will cost you in multiple ways.

2. Poor Material Choices

It is easy to cover the aspect of choosing a material and/or adhesive that works for the product packaging. However, a forgotten aspect of this is ensuring the design matches the materials used to create the label. For example, the wrong combination will make the label hard to read or in some cases cause it to be overshadowed by the competition. Additionally, poor choices or inability to access better ones will result in the label fading, falling off, or becoming hard to identify. The result is a product that gets overlooked by the customer thus promoting the competition.

3. Non-Cohesive Colors & Design

The overall color scheme and design of a label contributes to product branding success. Dull colors, poor graphics, hard to read fonts, a visually unappealing shape, or the wrong finish will decrease the value of a product in the eyes of the customer. If your current printing service has not done well at making these areas cohesive in conjunction with the labeling material, then your product will be the one to suffer.

At Flexo-Graphics, we understand how important it is to have the right melting pot of processes, materials, adhesives, design elements, and finishing. We offer custom labeling, large quantity, distribution, and design services to our customers to ensure they get the right label for their product. Give us a call today to learn more!

commercial labels

How to Pick the Best Commercial Labels for Your Product

Picking a commercial label to market a product is a unique art based on several concepts. The art behind labeling involves making the right choices for a beautiful appearance as well as all the necessary informational elements. Labeling offers critical information to the consumer, may contain the tracking bar code, and helps your merchandise stand out amidst similar competitors. The following factors equally determine success:

  • Packaging Materials
  • Label Adhesives
  • Colors, Designs, & Finishes
  • Storage Environment
  • Shipping & Handling Conditions

Considering the amount of time spent to develop a product, it is just as vital to put forth the same dedication to this retailing aspect. Packaging and labels are the first thing any customer will see when viewing the item online or in a physical store. The label needs to be eye-catching, informative, and portray the idea of your product. Here are a few tips to ensure your commercial label does its job:

  1. Packaging, Materials, & Durability. If the adhesive and materials do not work for the packaging, then the label will not stick or become difficult to read. Should a permanent adhesive be used or would a removable label work better? Not every permanent adhesive has the same durability and it is essential to ensure the chosen one will work under the exposed conditions. Additionally, certain products require vital information to reside on the label, which should remain there for the duration of use to prevent a direct violation of federal law. This is an important consideration regardless of the product type.
  1. Environmental Conditions. Products exposed to outside weather conditions, extensive handling, cold environments, or prolonged heat must be able to maintain their labeling. A good example of this is drink products that are exposed to both room temperatures and cold. In some instances, the label may also be exposed to liquids or chemicals. The materials, adhesives, and finishes have to be durable enough to withstand these conditions.
  1. Amount of Content. The information placed on a commercial label must be legible, easy to understand, and remain intact. Overall design including where this content is placed will play a pivotal role. One option is to use a fold out label as on medicines if a large amount of content is necessary. Another is to use more than one label to convey the details.
  1. Overall Visual Appearance. Colors, graphics, and finishes contribute to the overall appearance of a product. Graphics determine if the item gets noticed over the competition. Finishes contribute to this factor as well as protect the label when exposed to certain conditions. Some papers are treated to provide a glossy or smoothed finish while others may be colored, metallic, or transparent. Each of these visual qualities determines the overall consumer appeal of any product.

Flexo-Graphics offers several printing method, material, design, and distribution choices. Whether you already have a design that needs to come to life or need a little help in achieving the perfect commercial label, our staff can provide the right information for making these important decisions. With the right design, a product will easily stand out amidst the competition and be the success you have envisioned.

Vodka-no-look-label

Vodka No Look Labels: There’s Actually a Lot to See!

Vodka is a clear liquor. So are gin and quite a few others that aren’t household names. That being the case, why is emphasis now placed on the clearness of vodka from a product label standpoint, while those other distillations could be as clear as spring air and not get a special notice?

One of the main reasons — at least in the Western Hemisphere — is our perception of how the drink can be consumed has changed considerably in the new millennium.

A Classic Liquor Reinvented 

No long ago, vodka was a beverage that only the most intrepid drinkers consumed straight. However, unlike gin, whose strong essence of juniper berries begs for dilution in cocktails, a sip of vodka doesn’t have an overpowering effect on our olfactory receptors. The pungent rush of alcohol is there, but it lacks a hard aftertaste, as long as we’re drinking a brand that doesn’t have impurities.

In the ever-evolving world of alcoholic beverages, vodka’s clean finish makes it a liquor we now savor straight, dressing it up with a practically endless variety of flavors that come through strong, unlike the “hints” of ingredients we pride ourselves on perceiving in bourbon.

The perception of vodka as a stand alone drink — particularly for its homogenous taste — can be visually communicated to consumers using unique labels known as “vodka no look labels”.

Plenty of vodka brands go in a different direction, using opaque labels, wrap around bottle graphics that are as dizzying as the drink itself, and wild, colorful images of flavor indicators (pineapple, cinnamon sticks, smores, etc.).

Moreover, vodka no look labels are a prominent labeling trend like the other visual elements, creating a look that could be great for your distillery’s bottles, depending on their appearance and your vision for the brand.

No Look Labels: What They Are

Vodka no look labels are usually made from polyester, which has a clear, glossy finish; a glossy, transparent finish; or a matte, transparent finish.

If the bottle has a frosted look, the matte option is popular. If the bottle is clear, one of the glossy options is commonly selected. The goal is to create a bottle and label combination that coalesce to create a uniform aesthetic, along with the distillery’s graphics and information.

When made from tough polyester and applied with permanent, water-resistant adhesive, vodka no look labels have important added benefits: They are virtually impervious to moisture, are difficult to scuff or tear, and don’t peel at the edges. These qualities make the labels a perfect option for avoiding label damage that can occur during packaging, shipping, unpacking, and stocking.

Interested in Vodka No Look Labels?

If so, we’d like to learn about your brand, and present some no look label options to help you decide if the “no look” is the right look for your distinctive product. To learn more, call us today at (262) 790-2740, or send us an email through our contact form. We look forward to hearing from you!

Coupon Shopping: Capturing Seasonal Sales With Dry Peel Labels

“Dry peel labels” is a curious term to those outside the product label industry. They’re labels with a thin layer of non-tacky, temporary adhesive that keeps them in place but lets you remove them with ease. They’re usually flexible for easy removal, and you often see them as coupon labels. In fact, the terms “dry peel label” and “coupon label” are used synonymously.

If you’ve ever seen a product on a store shelf, thought about buying it, and then noticed a peel away label that sealed the deal, you’ve likely encountered dry peel labeling — a technology helpful for businesses looking to capitalize on discounted seasonal product offerings.

A Strategy for Seasonal Coupons

Seasonal coupons are like seasonal products: For the best result, you need to offer them at the right time. However, seasonal marketing research has taught us that there’s often more than one right time to use dry peel labels to sell seasonally; there are actually at least three good times to use them.

Let’s say you’re a distillery selling a 32 ounce bottle of fine winter edition bourbon. The drink costs $58.25 — a bit pricy for the “beer pocketbook”, but you have room to lower the price with coupons, capturing sales from consumers who like to mix the business of coupon counting with the pleasure of whisky sipping. Below are three strategic times you could deploy dry peel labels.

  1. Shortly After the Season Begins

High-interest customers will pay full price when your product hits the shelf; others will be interested but pass, wondering if the price reflects something unique among bourbons; and others will take one look at the price, and go for a bargain brand instead.

After you’re most passionate customers have made their purchase, sales drop — partly because people consume fine bourbon slowly. This can be a good time to lower the price a bit and capture sales from those passersby who gave the product a long look but didn’t open their wallet. Their interest is still high. Your marketing professional advises you on the price drop.

  1. Again as Seasonal Sales Heat Up

About midway through the season or a bit earlier, some of your competitors drop their prices to move more units. If you don’t follow suit, it can have the psychological effect of making your product seem more expensive than it really is. You need to drop the price to compete, so out come your next round of dry peel labels.

You capture sales from those interested browsers who passed, and some of your highly price conscious prospects may decide to buy, too. You also get some hits from customers who paid full price and loved the product. They like to cellar nice bourbon — and yours fits the bill.

  1. Again as the Season Ends

The holidays are over, but it’s still cold outside, and bourbon is a classic drink for knocking off the chill. Like your competitors, you lower your price again. Your profit margin per unit falls, but you make up the difference by selling more units to your most price conscious customer segment. Repeat sales from your other segments pour in, too. A good deal is a good deal.

At season’s end, you realize a meaningful return on investment (ROI) from dry peel labels.

From Hypothesis to Reality

This three-part scenario of capturing sales with a series of discounts is a general but realistic scenario for using dry peel labels to sell seasonally. You could change the look of the labels with each price drop (using a Christmas themed label for November and December, for example), or you keep them the same.

Your marketing professional will advise you on the timing of discounts, what messages to include on the labels, and designing them with branding in mind. Flexo-Graphics will produce the custom labels you need, using our expertise to give them the right print technology and materials for shipping, storage, presentation, and wear.

Interested in capturing seasonal sales using dry peel labels to entice coupon shoppers? Contact us today at (262) 790-2740, or email us through our contact form. We’d love to help!

 

 

 

 

 

 

 

quick-turn-labels

Quick Turn Labels: Get What You Need Without the Fuss

Custom labels are a great way to add a unique edge to your product, but what if you do not need large amounts at one time or the branding objectives change frequently? In this situation, ordering a large count for a single design could be a costly endeavor. Another option is to use quick turn labels, which makes it possible to order small amounts with faster turnaround. A quick turn label consists of a custom design, typically has no minimum print count, and can be delivered in only a few days.

With this option, the investment cost is lower and it is easier to make changes to the design as marketing needs transform. A good example is when you are running a month-long promotion where a certain custom brand is needed for a defined product count. A specific count will be required for a promotion where the merchandise needs to reach the shelf quickly. Quick turn labels make it possible to acquire a custom design for a small product count to ensure your promotion is a success.

A Few Benefits of Quick Runs

Whether you need 50 or 500, this option is ideal for making it happen in as little time as possible. For many providers, the minimum count is set too high for a small promotional change or products where the labels change just as frequently as the seasons. Quick turn labels eliminate these hassles by allowing you to set the count and still gain the custom design. Having the ability to quickly obtain a set of labels has many benefits including the ability to control the printing count. The ability to control what is being ordered also provides these advantages to any business;

  • Lower Printing & Labeling Costs
  • Inventory Waste Reduction
  • Faster Label Delivery
  • Accurate Label Content
  • Improved Turnaround
  • Increased Design Flexibility

While large print runs have advantages when the label design does not frequently change, they do not support merchandising environments where branding twists and turns. For example, short orders might be necessary for special products that have a limited count. Promotions, limited quantities, and rebranding can all benefit from quick turn labels.

This marketing choice makes it easier to use more than one design for a single product. A good example of this would be the large-scale Coke promotion with the names on the bottle label. In this instance a higher count was necessary, but the same rings true for smaller promotional events. Having unique, varying labels for a product also entices customers to collect them all and this increases sales. Here are a few additional reasons for using quick turn labels to market your brand:

  • Less of a Commitment
  • Alleviates Time Restraints
  • Does Not Jeopardize Quality
  • Quantities Remain Exact
  • Easier to Change Design
  • Simple Solution for Custom Labels

Whatever the purpose, quick turn labels are always worth the consideration. Sometimes referred to as short runs, this option offers a fast and easy way to get a custom designed label on your product. The team at Flexo-Graphics is here to help you get the right labeling solution for your specific promotional needs. Give us a call today to learn more!

foil-wine-label

Wine Foil Labels Keep the Focus on Your Product

How a wine is presented on any retail shelf is a critical factor in grabbing the attention of potential buyers. The label must convey all the necessary information, but it also must be unique and stand out. Custom labels are the easiest way to show the world how unique and luxurious your product truly is. With so many options today, most businesses need to go the extra mile to beat out the competition. There are abundant choices when it comes to presenting any bottle of wine and while this part might seem trivial, it is the most important marketing aspect.

A wine label is the first thing a potential buyer sees, making it important to use the right materials, design, and branding information. Custom designs make the product seem more luxurious or unique and help customers to easily identify your brand when perusing the shelf. A wine label essentially tells a story about the product to each customer. If it does not look unique, then it will get lost in the crowd amidst hundreds or thousands of others. The print provider, materials, and concept will be a large contributor to how far your brand goes.

Make Your Brand Shine

The first purpose of any label is to attract new buyers and help existing ones identify the brand. However, throwing the information on a plain, generic label is not enough. To get noticed, the product identifier must consist of a material that stands out and creates a unique texture. It must also be able to withstand shipping and storage environments. A nice label will do no good if it tears during or is damaged when exposed to certain environmental conditions. Here are a few options for your labeling materials:

  • White Papers
  • Films
  • Foil Papers
  • Kraft Paper
  • Fluorescent Papers

Clear gloss or laminate finishes may be applied to the paper, foil, or film to provide additional protection as well. Some labels are exposed to water such as at weddings or dinners where the bottle is placed on ice. Moisture exposure easily harms the label, unless it is foil or another material that is moisture resistant. Wine foil labels are one option for obtaining a unique texture, a one-of-a-kind design, and protective atmosphere for any product. They offer the following benefits for branding an exquisite, unique beverage:

  • Water Resistant
  • Improved Quality
  • Increased Durability
  • Adds a Unique Look
  • Brand Remains Legible

Wine foil labels can be used to create three-dimensional effects, to add further texture, and to support an eye-catching design. These additional elements offer a new way to support the overall story of your winery or product, as this is something customers truly enjoy. With wine foil labels, it is possible to print on the actual material, adhere a cold foil, or to create an embossing element.. As a leader in product labeling solutions, Flexo-Graphics offers a variety of foil and paper presentation choices. Our team will work with you to determine the best options for getting your wine noticed. Contact us today to learn more about our wine foil label options!

wine labels for wisconsin

Wine Labels for Wisconsin: It’s not Just the Cheese State

When we think of culinary treats from Wisconsin, cheese and beer immediately come to mind. But in recent years, the “cheese state”, with its revered beer breweries, has become increasingly known for a gastronomic delight that pairs well with many cheeses: wine.

For most of our national history, the Northern, Eastern, and Midwestern U.S. haven’t been popular wine destinations for a good reason. Fluctuating seasonal temperatures in these geographies make it hard to achieve the maturation of traditional wine grapes. But advancements in grape breeding have created varieties that grow well in cold climes.

It’s why other states that have cold winters like Wisconsin — such as Missouri and Vermont — have entered a beverage market that’s been largely dominated by California’s Napa Valley region. The next time you peruse a wine section looking for a complex tasting red, take a look at the labeling; you might see wine labels with Wisconsin vineyard scenes printed on them.

Wine Labels for Wisconsin

The challenges of bringing new wine to market start with creating a beverage that tickles taste buds in just the right way — and ideally pairs well with certain foodstuffs to create marketing synergy that bolsters sales. Then comes the need for a bottling solution, which entails the need for a labeling solution.

At first glance, a well-done wine label can seem like a bow atop a gift box — a nice piece of print work that connotes the luxuriousness of the libation behind the cork but seems mainly used for show. In reality, what seems like a final piece of design flair can be a gatekeeper to the purchase of the product.

Wines of a specific variety generally look the same inside the bottle. It’s the label that catches shoppers’ attention — and there are three major attention grabbing elements: the label’s aesthetic design, physical condition, and printed information.

If you’re a Wisconsinite who’s ready to release a great new wine to the world, these are the label areas to focus on when choosing a wine label supplier, along with considering label supply options.

What Flexo-Graphics Offers

At Flexo-Graphics, we grow our business by staying current on label supply needs for emerging markets. Wisconsin wine is one of these markets — a flourishing niche market in the wine industry that grows with each Wisconsin wine tasting.

We ensure that a label contains all FDA required and value-added information, make sure the label has the right adhesive and facestock for shipping and storage conditions, and provide labels that skillfully feature your brand, designs, and important text. In addition, we can supply wine labels for Wisconsin wine in practically any volume you require, on the schedule you need.

Wisconsin has a long tradition of great cheeses and beers. Now wine has entered the culinary equation, too. To learn more about our capabilities and how we can support your product with labels for Wisconsin wine, call us today at (262) 790-2740, or send us an email using our contact form. Let’s toast to your success!

 

 

 

 

 

 

nutraceutical labels wisconsin

Nutraceutical Labels for Wisconsin Suppliers: Find Them Here!

If you watch much TV, you’ve surely seen one: a commercial for a new pharmaceutical that takes a chemically novel approach to curing a health problem, but with a medicine that involves so many potential side effects, you wonder which is worse: the sickness or the cure?

This is one reason why many now prefer to address health issues with a nutraceutical solution, which medicinenet.com defines as, “A food or part of a food that allegedly provides medicinal or health benefits, including the prevention and treatment of disease.”

Nutraceuticals vs. Big Pharma

To be clear, nutraceuticals aren’t designed to replace pharmaceuticals at large. The latter are often designed to deliver a chemically engineered knockout punch to seriousness illnesses — from clinical anxiety to bacterial disease — and are the appropriate measure, in many cases.

However, if your doctor prescribes a pharmaceutical, and you’d like to take a more natural approach to your condition, there’s no harm in asking if you can do a switcheroo, and avoid some of those potentially bothersome side effects.

The medical community and health supplement suppliers are catching on. According to a 2016 report from Transparency Market Research, “The global nutraceuticals market [is expected] to reach US$278.96 billion by the end of 2021 from a valuation of US$165.62 billion in 2014.”

Nutraceutical Labels for Wisconsin

The state of Wisconsin seems tailor-made as a supply source for nutraceuticals. Long known as one of the most unpolluted and “natural” of our 50 states, the rolling, agrarian region seems like a perfect place to find produce that yields solids and aqueous extracts that often comprise nutraceuticals.

The state’s local access to such resources can increase the economic feasibility of becoming a nutraceutical producer and/or supplier there. But right now, about 50% the global nutraceutical market is consolidated in the hands of a few big name suppliers, with BASF SE, Groupe Danone S.A., Royal DSM N.V., and Nestle S.A. leading the corporate pack.

However, as the statistics from Transparency Market Research bear out, the nutraceutical market is expanding — and Wisconsin is one of the areas of growth, based on orders we see coming in for nutraceutical labels for Wisconsin suppliers. This is why we’re reaching out to Wisconsin nutraceutical suppliers — from online retailers, to small brick and mortar upstarts, to multi-department companies — with dynamic labeling solutions for nutraceuticals.

Start Exploring Your Options Today

Our nutraceutical labels for Wisconsin target a geographical sales area, but we custom design each labeling solution for the needs of the customer. Whether you’re a nutraceutical supplier in Wisconsin who needs your first order or labels, or an established supplier who would like to explore if a change in your labeling strategy could help sell your product, we’d like to hear from you.

We produce custom labels that wear well, advertise well, and possess that certain something that makes them uniquely your own. To start exploring your options, call us today at (262) 790-2740, or send us an email through our contact form. We look forward to supporting your products that support good health the natural way!

 

 

no-label-look

Pressure Sensitive Film Labels: A Durable Branding Solution

Are you tired of having paper labels rip or tear when placed on a product? Do your current labels wear or get damaged when exposed to conditions such as wet or abrasive environments? While paper might be the traditional approach, it just doesn’t have the same durability as newer product marketing options. These newer choices aid in brand awareness, catch the eye of potential customers, make it possible to use vibrant colors, and allow for sharper graphics. A variety of choices have surfaced in this industry including:

  • Pressure Sensitive Film and synthetic paper labels
  • Film
  • Shrink
  • Screen labels

Each type has several material, design, and color options with some working better depending on the environment. For example, weatherproof labels are a great choice when the product will be exposed to cold, water, or other similar environments. As another example, pressure sensitive labels are capable of adhering to multiple surface types.

What Pressure Sensitive Film Materials Are Available?

Pressure sensitive film labels have become a common option for keeping a clean, professional look on any product. They can consist of various materials with each offering its own set of advantages. The four most common types made available by printing providers today are:

  • Polyester – A durable type of material offering moisture and heat resistance.
  • Biaxially Oriented Polypropylene Films (BOPP) – A more economical option that delivers excellent print quality and moisture resistance.
  • Vinyl – A material capable of resisting moisture or environmental exposure with less durability than polyester. These materials are often used for items such as glass labels or outdoor decals.
  • Polyolefin – Often used for squeezable products, this labeling material offers a thin, flexible option capable of conforming easily to a curved surface.

Pressure sensitive film labels may also be clear, matte, or colored when needed. If you are unsure as to what is best for the product you are labeling, talk with an experienced manufacturer to determine what option best suits your specific needs.

The Benefits of Pressure Sensitive Film Labels

Pressure sensitive film labels may be used with a laminate over a printed label for additional protection. They are harder to damage, add to the appearance of the product, offer a variety of marketing choices, and can be more cost effective over paper or less durable choices. The end design can appear more like a traditional label, have vibrant colors, or not look like a label at all.

Different materials are made available to ensure you get the right design for your product. This choice offers several benefits including the ability to create custom, eye catching labels for an array of product types. They also provide the following types of protection in more abrasive, damaging environments:

  • Water-Resistance
  • Weatherproofing
  • Tear Resistance
  • Abrasion Protection
  • Chemical Resistance

Film labels provide the ability to create a “no label” look where the material appears to be part of the package or container. They can be used to create custom designs with bright vibrant colors that will help your product stand out from others on the retail shelf. Flexo-Graphics offers a variety of options for effectively marketing products. If you are looking for a durable, cost effective film label solution, we would love to discuss these choices with you. Give us a call today!

Transparent-labels

Transparent Labels for Craft Beer Bottles: Pros and Cons

If you sell a pilsner or a lager, you can probably see through your beer. Now you have the chance to see through its label, too. Transparent beverage labels have been making their way around the beer world for a couple of years, with the Heineken brand pulling a notable switcheroo and going with transparent labels on its bottles. Craft beer makers are weighing their options with the modern looking labels now, too.

What’s good and not so good about transparent labels? Are there any obvious benefits or potential shortcomings? This is what we turn an eye to below, looking at some of the basic pros and cons of transparent labels for craft beer and beer bottles in general.

Pro: Draws Attention to Actual Product

If you have nice Irish red ale with a medium body, a transparent label will help you show off the reddish-amber hue. Also, triple pilsners have a hazy, blonde hue that seems to catch sunbeams, so they’re nice to show off, as well. Basically, if your brew’s color is a part of its consumer appeal, a transparent label helps you showcase the characteristic.

Con: Can Make Containers Hard to Grip

Transparent labels look smooth and slick — and they are. Some of them have interesting parameters that curve in and out, snaking down the face of the bottle, creating ridge lines you need to run your fingers over to perceive.

These lines create weird sense of traction when you apply pressure, but it isn’t much. Most people would probably find it easier to hold a bottle that has a thick, cellulose-based label.

Pro: Excellent at Withstanding Wear

Remember those nervous bar goers you’ve seen peeling the labels off beers, as they take confidence in a friend or bartender? That’s not happening with transparent labels. The labels can form such a strong bond you practically need a razor edge scraper to remove them. This is a good thing as far as communicating your brand goes — and, thankfully, pubs don’t have razor edge scrapers laying around.

Con: Can Cause Customer Attrition

Going from an opaque label to a transparent label is a major aesthetic change. The bottle looks totally different; this can make some consumers second guess buying what was once a favorite beverage.

Branding research has shown how important product aesthetics are to our perception of brand quality, especially when the aesthetics have been in place for years. If you plan to switch to a transparent label, perform some marketing research, or maybe test with a seasonal brew.

Interested in Transparent Labels?

If so, Flexo-Graphics has high-quality, attractive options that you choose from today. Transparent labeling is relatively new to the craft beer industry, making now a good time to consult with us to see if the labels are a good alternative for a particular drink or an entire line. Call us today at (262) 790-2740, or send us an email through our contact form, to reach out.

4 Factors That Make or Break Distillery Labels

Distilleries have been around for thousands of years, and so have distillery labels for identifying the liquors they produce. When an antique bottle of liquor is discovered today, it’s label is typically in bad shape — and, often times, the label is missing.

How some liquors are distilled has remained remarkably the same over the centuries, but technology for distillery labels has increased significantly over the past few decades. Today, we know what separates a good label from a bad one by reviewing the four basic characteristics of the product, among others.

Product Longevity

Are you bottling a high-end drink that’s likely to be placed in a liquor cabinet and sipped slowly over the next year, or is your distillation a low-priced drink that’s likely to end up in a batch of frat party punch?

If your product tends to be savored instead of guzzled, it’s good to use distillery labels that have permanent adhesive, which helps keeps the label in place for the life of the product. Plus, the label is probably intertwined with branding, establishing part of the product’s aesthetic appeal. You want it to stay in place for that reason, too.

Storage Conditions

Some liquor aficionados quickly fill up a liquor cabinet and need some extra room. If their home has a cellar, newly purchased, high-end liquor is often placed in the subterranean space. It may also be placed in a temperature-controlled wine cabinet that doubles as a liquor repository.

Both options have one thing in common: They have a relatively high moisture density, which can wreak havoc on labels not made for the end conditions of storage. It’s important to work with your convertor on thinking the entire storage process all the way through.

Label Aesthetics

Your label can say a lot about the quality of your liquor. Ingredients and the aging process are two quality indicators, but so is your logo and associated images.

For example, if you’re distilling rum, do you really want the label to have a figure that impersonates Captain Morgan, as numerous other rum producers have done? If your concoction is an inexpensive “biggest bang for the buck” type of drink, maybe so. If not, don’t expect consumers to consider your distillation a true original if it doesn’t appear to be.

Label Information

There’s information you’re required to print on distillery labels by law, such as alcohol content, and information you can add to distinguish your liquor from others in the same group.

For example, it’s become popular for vodka to be differentiated by taste (grape, orange, marshmallow, etc.) in addition to brand. Similarly, the age of bourbon and taste notes of scotch are popular differentiators. Information used to distinguish your liquor in a positive light can help it sell — and, sometimes, a small distinguishment, such as a single, special ingredient, can seal the deal.

Contact Us Today

When it comes to marketing, sales, and the consumer experience, the characteristics of the distillery labels you use can make a big difference in more ways than one. To get started on creating the perfect labels for your liquors, call Flexo-Graphics today at (262) 790-2740, or send us an email through our contact form. We look forward to helping you achieve perfect labels!

nutraceutical-labeling

How Booklet Labels for Nutraceuticals Promote Sales

A nutraceutical is defined as a “pharmaceutical-grade and standardized nutrient [that is] regulated by FDA under the authority of the Federal Food, Drug, and Cosmetic Act.” (Wikipedia) However, in the U.S., the term nutraceutical technically lacks a legal definition.

As Wikipedia explains, “Depending on [the] ingredients [of a nutraceutical] and the claims with which it is marketed, [the] product is regulated as a drug, dietary supplement, food ingredient, or food. This means the term nutraceutical can be used broadly on product labels to let consumers know the product has a nutraceutical formulation.

However, exactly what the formulation consists of — and why it’s purported to be beneficial to health — requires more space that a typical pharmacy product label allows. In this situation, nutraceutical producers can use booklet labels — which literally contain a small booklet that’s sealed to the container — for communicating information that promotes the sale.

Product Story

Nutraceuticals often have an interesting story that goes back many years, beginning when pharmaceuticals weren’t around, and what are now called nutraceuticals were used instead.

The FDA is behind the times in recognizing the medical history and medicinal benefits of natural products, but that doesn’t mean you can’t tell the story of your nutraceutical using booklet labels, and let consumers judge for themselves.

  1. Intended Use

We often eat products we know are “healthy” without knowing how they positively impact health on a cellular level, or which aspects of health they help the most. The typical pharmacy bottle label doesn’t offer much room to explicate the health benefits of a nutraceutical, but booklet labels do. Write some great copy about what your nutraceutical does and why it’s the best nutraceutical for the job. Then include the text in booklet labels.

  1. Length of Use

Some health products can be taken every day for life, while other are like antibiotics: You take them for a period of time and not again until the need re-arises. Some consumers may not understand why they can’t take a naturally derived product for as long as they wish. Booklet labels offer the opportunity to explain both the benefits of taking a nutraceutical and the importance of sticking to the recommended course.

  1. Interactions

Some health supplements are fine to take on their own but not in conjunction with other supplements. Consuming too much of a good thing and experiencing a negative side effect — which is typically not critical — is often the reason why.

If this applies to your nutraceutical, you can use booklet labels to take the time and space to explain interactions. Some consumers assume there’s no such thing as too much of a good thing, so including interaction information can be helpful for producing good health outcomes.

Contact Us Today

Flexo-Graphics has experience creating booklet labels for nutraceuticals and other health products that consumers use in lieu of or in addition to doctor-prescribed medicine. If you have a great nutraceutical to sell, and the only thing standing in the way of selling it is a great product label, one of our booklet style labels may be the perfect solution.

To get started on selecting the right label, call us today at at (262) 790-2740, or send us an email through our contact form. We look forward to hearing from you!

 

 

 

We Are Growing. Could you be the right fit for our team?

Position – Inside Sales/Account Manager

Summary:
Flexo-Graphics is searching for an Inside Sales/Account manager as we continue to grow and aggressively expand our company. We want a top performer to help manage accounts, tackle new opportunities, and assist the current sales team, all while working toward an outside sales role.  Helping the current sales team in project management, customer communication, vendor communication, and other internal support will be the primary responsibilities, but a great candidate will also be able to identify opportunities through market research, prospecting, outbound calls, networking/referrals, social media, lead generation, networking, and trade shows.

This position is perfect for someone who wants a career that can develop new sales skills while sharpening current ones. Opportunities are limited only by ones willingness to learn and work hard. This role will work closely with customer service,  sales, and management in our strong and fun team atmosphere helping fulfill our vision to supply customers a broad range of labels and flexible packaging that will identify, enhance, and add value to their products. Creating a unique service profile for each customer makes this all possible.

We provide labels and/or flexible packaging to numerous markets ranging from food and beverage to medical. Examples of labels include: beer, tea, workout powders, automotive batteries, shoe polish, cleaners both janitorial and household, plastic tubs, wet wipes, cheese, motors. We have actively expanded our labeling capabilities and services to provide a unique value proposition to both large and small companies. We are headquartered in southeastern Wisconsin and managed by a uniquely qualified and experienced team of owners.

We are an ISO certified company with state of the art flexo and digital equipment, keeping us on the cutting edge of technology. A brand new 1 million dollar press arrived on our floor on 2/27/17, and new progressive plate making equipment will replace our old equipment in March of 2017.

Responsiveness
Flexo-Graphics has extensive manufacturing, design and service experience. We have geared our operational processes for quick cycle times and the ability to react to urgent customer needs.

All of our customers demand the same from their suppliers, products which meet every superlative – faster, better, lower cost, etc – we push back conventional thinking and bring forward solutions which enhance, identify and add value to both products and processes.

Essential Functions and Responsibilities

  • Help Increase Flexo-Graphics top line revenue.
  • Generate, develop, and maintain customer accounts by employing the Flexo-Graphics sales and marketing strategy.
  • Use phone, email, social media, and networking to develop professional relationships.
  • Prepare and deliver sales proposals/presentations, and follow-up with key decision makers.
  • Provide technical support to customers; identifying and resolving customer challenges.
  • Learn all of Flexo-Graphics’ capabilities, our value proposition, markets we covet, and what brings us success in them.
  • Prepare weekly sales activity and prospecting reports to review with supervisors.

Qualifications

  • Preferred (not required) two to four years of consultative sales/account management experience.
  • High energy individual willing to learn and take direction from senior sales staff.
  • Able to communicate effectively the customers needs to flexo personnel to provide optimal service.
  • Must be an organized self starter with ability to manage time and deadlines.
  • Must be self–motivated and dedicated to constant learning of both new selling concepts and industry information.
  • Ability to identify leads that promote growth and profitability.
  • Excellent written and oral communication skills with ability to summarize customer’s needs to internal sales support.
  • Computer proficiency with Microsoft Office Suite (MS Word, Excel PowerPoint)
  • Willingness to travel for customer visits, trade shows, and other travel as necessary.
  • Valid driver’s license with a clean driving record.

Please reply to mikemcd@flexo-graphics.com

Mike McDonough- Executive Vice President at Flexo-Graphics

Cell:  414-379-3380

no-label-look-beer

The No Label Look: 4 Reasons to Use it for Craft Beer

We usually associate the look of craft beer labels with natural paper and synthetic paper that’s better at repelling condensation than the former. But there’s a new type of label popping up on craft beer — and if you look too fast, you might miss it.

It’s called transparent labeling, also known as the “no label look”. It’s a synthetic label — usually plastic or vinyl — that’s crystal clear, except for drink information and branding elements. Aesthetic features of the label seem to float on the bottle, creating a sleek, modern, minimalist look that associated with the benefits below.

  1. Creates a Light Look for Light Beer

Some craft beer seems as heavy as oatmeal. On the flipside are pilsners that are lite and refreshing like German breakfast beer. The lite, minimal aesthetic of the no label look creates a clean, clear bottle that looks as crisp as the beverage inside. Use the no label look for your entire line or a special light beer whose character the look seems to emulate.

  1. Showcases Unique Bottle Designs

Some brewers focus on creating a highly unique bottle. The large Grolsch bottle is a good example, with a unique hand grip formed in the glass, along with a resealable stopper top. If you have a brew that eschews the standard longneck bottle and creates a unique shape, a no look label can help shoppers notice the nice design.

  1. Spotlights Color of Specific Brews

Some craft brews — meaning the beer itself — are interesting to look at, especially bottle-conditioned editions that have a natural layer of sediment on the bottom from the ingredient maturation process.

The sediment may look unsightly to the non-craft-beer-hound, but specialists like to tilt the bottle and judge the consistency of the layer to surmise the smoothness of the drink when the layer is disturbed and suspended. A clear label helps craft beer aficionados get a good view of bottle conditioning.

  1. Delivers Exceptional Durability

The no label look gets its aesthetic from ultra clear plastic or vinyl that’s so transparent to the point of near invisibility. Keeping the label in place is permanent adhesive that forms a strong bond between label and glass. Paper labels can get torn during shipping, stocking, and purchase, but transparent labels typically look as good in the customer’s hand as they did coming off of the production line.

Interested in the No Label Look?

If you aren’t sure, let us do a digital mockup of your beverage and show you what a no label aesthetic would look like. You might decide to use it for a particular brew, more than one, or not at all. If the no label look gets a red light, that’s a step forward, too, as it helps guide you to the right label by narrowing the field.

For assistance with label selection, give us a call today at (262) 790-2740, or send us an email through our contact form. We look forward to hearing from you!

 

 

foil-wine-label

Using Attractive Foil Wine Labels: 3 Scenarios

Wine is generally viewed as a luxury product, and foil labels are commonly seen adorning luxury items. Does that mean wine bottles and foil wine labels are a match made in marketing heaven? It depends.

Labels are often regarded as utilitarian — and, sometimes, they are. But when it comes to a product like wine — where value is inferred partly by how sophisticated, glitzy, or refined the bottle appears — labels are much more than just “brand bearers” or “information announcers”. They’re part of a visual appeal that helps sell the product. Below are three scenarios for using foil wine labels to increase sales.

  1. Announce a Special Award

Do you make a wine that won an award at a taste test or was bestowed a award by the wine industry? If so, and the regular label you use on the bottle isn’t foil, applying a small but prominent foil label is a great way to call out the accomplishment.

A few tips: Place the label on the front of the bottle, as you’ll want prospective customers to see it as they stroll down the wine aisle. Also, try to choose foil colors that compliment your regular label colors but have enough “pop” to draw attention. They say everyone loves a winner; you can stylishly announce your wine’s accomplishments with foil wine labels.

  1. Indicate Organic Formulation

As reported in the Huffington Post, a Thompson Reuters poll found 58% of consumers prefer organic products over conventional ones. There’s also an interesting study presented at the 2014 Organic World Congress in Istanbul, Turkey, that concludes, “The results… show that test persons preferred organic over conventional wine.”

The green movement has won people to the organic side of the grocery aisle. If your wine is organic, announce it using a small but noticeable label that says “organic” in an attractive font that compliments bottle design — and follow the label placement tips in the previous section.

  1. Provide a Visual Celebration

This isn’t a good choice for all wines, especially ones meant to be savored by candlelight and not sprayed in the face of a professional championship winner. Moreover, it’s a particularly good choice for champagne — a drink associated with glitz, glamour, and high-end partying.

Some of the best-known and most expensive champagnes showcase plenty of “bling” in the form of bright, reflective foils. However, even if you don’t sell champagne, foil can be used to tastefully outline bottle labeling, spell words, adorn logos, etc. It all depends on how you want the bottle to look — which is something we can help you decide.

Contact Us Today

Interested in using foil wine labels to announce a beverage award, indicate organic formulation, add eye-catching accents to your labeling, or accomplish something else? To explore your options, call the label specialists at Flexo-Graphics today at (262) 790-2740, or send us an email through our contact form. We can help you add pizzazz and class to your wine bottles with foil wine labels!