Short Run Flexible Packaging: Is It Right for Your Product?

Short-run-flexible-packagingShort run flexible packaging is non-rigid packaging that can be contorted without impacting the integrity of the package and is used for short production runs of the product in the package. Products that are commonly placed in this type of packaging include: foodstuffs such as beef jerky and string cheese, single use chemical tablets such as dishwasher tablets and toilet cleaner tablets, and single serve drink products such as ground coffee and lemonade powder.

Benefits of Short Run Flexible Packaging
The overall value of short run flexible packaging depends on the unique needs of the seller, but the packaging also offers four benefits that broadly apply to our target audience: products brought to market faster, ideal for low shelf life products, great performance under tough conditions, and less wasted packaging and rework. Below, we take a brief look at each benefit.

Products Brought to Market Faster
Short production runs are ideal for at least three types of products: products that have a short shelf life, products that are only available for a short period of time, and products that must be brought to market as quickly as possible to help the seller maintain a sharp competitive edge.

Ideal for Low Shelf Life Foodstuffs
Short production runs are ideal for low shelf life foodstuffs, and so is flexible packaging. When it is used to create an airtight seal around the product in a sterile environment, it helps preserve the product’s freshness by preventing evaporation and the spread of bacteria that degrade food.

Performs Well Under Tough Conditions
Another benefit of flexible packaging is that it performs well under difficult conditions. For example, if freight units overturn in the freight compartment and collapses during the shipping process, it is highly unlikely that flexible packaging will be damaged by the falling freight.

Less Wasted Packaging and Rework
The flexibility of flexible packaging makes it highly resistant to difficult conditions that could damage rigid packaging. This benefit leads to two additional corollary benefits: Less waste packaging is produced, which reduces the need for replacement products and packaging.

Looking for Short Run Flexible Packaging?
Short run flexible packaging helps companies save money and earn revenue simultaneously. This gives the packaging an exceptionally high cost to benefit ratio, which partly accounts for its expanding use in various industries. If your company needs short run flexible packaging, you have come to the right place. Flexo-Graphics supplies high-grade flexible packaging that is digitally printed to offer a variety of important advantages, in addition to the ones above.

  • Flawless graphics and text
  • Great control over production runs
  • Simplified SKU management
  • Low waste package manufacturing

With over 30 years in the industry, we have the experience and expertise to help you enjoy the full range of benefits that short run flexible packaging offers. To place an order or inquire about our services, please call us at (262) 790-2740, or fill out the contact form on our website. We look forward to providing you with the best short run flexible packaging solution for your needs!

Using Coupon Labels to Create Point of Sale Action: Tips for Success

coupon-labelsThere was a time when practically all coupon labels were cut from coupon sheets that arrive in the mail or coupon sheets that sellers distribute from a newspaper stand in store. These methods of disseminating coupon labels are still widely used. However, they pose at least two disadvantages compared to coupons that are placed directly on the product: They require more effort from the customer, which means they can delay the purchase of the discounted item.

Using Coupon Labels Successfully

Maximizing the sales value of coupon labels begins with attaching them directly to product packaging, but there are also some additional strategies that impact the efficacy of the labels. Before you finalize a design and distribution plan for your coupon labels, be sure to consider the following four tips. They can help your company receive the most value from a coupon label.

  1. Make Labels Highly Visible

In terms of branding, it’s a good idea to use labels that match your business’ product packaging colors. However, a label shouldn’t seem like a chameleon that hides on the front of the package. There are several ways to make coupon labels highly visible without detracting from standard     packaging colors, such as outlining the coupon in a bold color and giving it reflective backing.

  1. Avoid High Discount Margins

From a marketing perspective, it’s important to use a discount that reduces cost without calling the quality of the product into question. Because the highest discounts often apply to products that are obsolete in some way (e.g., out of season, almost expired, low-quality, etc.), apply a reasonable discount margin that doesn’t imply your product is worth less than competing ones.

  1. Make Labels Easy to Remove

Coupon labels must stay firmly in place while products are packaged and distributed to stores, but they must also be easy for customers to remove. This is where working with an experienced supplier of product labeling solutions can help. For example, Flexo-Graphics can create labels whose adhesive prevents accidental coupon removal but still makes coupons easy to peel off.

  1. Include a Call-To-Action Message

Most adult consumers know how to use coupons. However, because coupons that are distributed in store are traditionally used when customers next visit the store, it’s a good idea to use a simple call-to-action that clarifies how coupons should be used. Some examples of calls-to-action you could use are: “redeem at checkout”, “use today!”, and “present to cashier”.

Why Get Coupon Labels From Us?
If your company plans to implement coupon labels to stimulate point of sale purchases for discounted products, there are four main reasons to make us your label supplier: We have over 30 years of experience in providing labeling solutions, create labels that perform well under adverse conditions, produce coupon label solutions for businesses of all sizes, and use cutting edge digital printing technology to print labels that are as sharp and clear as the design proof.

To get started on producing coupon labels, please give us a call at (262) 790-2740, or fill out the contact form on our website. We look forward to supplying you with best in class labels!

Private-Labels

Using Private Labels to Expand Product Offerings: An Overview

Private-LabelsPrivate labels are labels that a company uses to sell products that are made for it by another company, using its own brand and not the brand of the company that makes the product. For example, the pharmacy Walgreens may pay a manufacturer of over-the-counter (OTC) cough remedies to create a cough syrup that the pharmacy then sells under the Walgreens brand. Chances are that you have some private label products in your home or workplace right now.

Sales and Marketing Advantages
To consumers, the use of private labels can seem somewhat perplexing. Why would a company go through the process of branding another company’s product as its own, when it could instead sell the product under another company’s brand with less effort?

From a sales standpoint, the arrangement is typically implemented to produce a store brand product that has a better price point than name brand products that are practically identical to it. Consequently, the store brand tends to sell more units than a competing name brand, with the high volume of sales establishing the financial value of the lower price.

This is the utilitarian value of private labels from sales standpoint. When you analyze them from a marketing standpoint, you see why products that feature them are so attractive to sellers. Not including the fact that the products have better prices than big name brands, most sellers that use private labels do so to achieve one or more of the following marketing-related advantages.

  • Brand Loyalty — The seller can create a marketing identity around the product that promotes customer recognition and loyalty, which in turn promotes strong sales.
  • Tailored Specifications — The seller can use labels that feature its logo, the product’s name, the product’s description, etc. in a way that is ideal for appealing to buyers.
  • Better Control — The seller has excellent control over how the product is priced, marketed sold, and distributed, and thus has more control over the bottom line.
  • Product Exclusivity — The seller owns the brand and can develop it to make its products appear highly exclusive, then leverage this identity for marketing purposes.

Considering these advantages, what prevents some multi-brand retailers from developing a store brand? From a labeling and packaging standpoint, one of the greatest obstacles is that store brand lines result in a large volume of stock keeping units (sku’s) for the manufacturer to manage. But this obstacle can be circumnavigated when the seller works with an experienced provider of private labels and custom packaging solutions, such as Flexo-Graphics.

Need Help With Private Labeling?
If your company is interested in creating a store brand or expanding its current line of store brand products, we can simplify your plans by creating best in class, digitally printed private labels and product packaging, and by handling the placement and management of sku’s so the manufacturer and your company can focus on what they do best: make products and sell them.

For more information about our private labels and packaging solutions, please call us today at (262) 790-2740, or fill out the contact form on our website, to schedule a free consultation. With our assistance, your dreams of profiting from the sale of a store brand can become a reality!