In 2015, a long standing, reputable battery retailer began a branding change. Working with a marketing agency, REMY Battery created a fresh new look to their store front, website, collateral, and mobile fleet. They also wanted to extend this new branding to their battery products. The challenge was they wanted the labels on the battery to match the vertical market that the battery was intended for, but given the competitive nature of the battery industry, they needed to maintain current label costs in order to stay competitive.
Solution: Having a relationship with Flexo-Graphics, REMY Battery wanted to roll out the new brand look to their battery front and top labels. Their agency created artwork that was full color graphics designed to be a visual tool to match the battery to the vertical market it was intended for. Flexo-Graphics then used their state of the art digital center to create press runs to combine the skus in the most efficient way possible to save costs and eliminate potential obsolescence. Furthermore, the digital center allowed REMY Battery to roll out brand new full color/ full graphics fronts and tops without traditional plate and set up fees. The labels were still printed on industry tested battery performance label materials, and prepped for future thermal date coding by the retailer.
Results: In just 6 days from the moment the art was digitally approved, the 13 new sku’s were printed, diecut and delivered to REMY Battery in time for the traditional fall rush for battery sales. The labels perfectly represented the vertical market with their full color graphics, and matched the newly branded collateral, signage, and vehicles.
Are you looking for high performing battery labels that represent your product and service? Maybe we can help? Contact Flexo-Graphics at 262-790-2740 to ask more. Printing over 10,00,000 battery labels per year, gives us an edge on understanding the battery label market. You can also learn more information on battery labels here. http://flexographics.wpengine.com/news/custom-battery-labels/