Why Label Personalization Will Not Go Away

label-personalizationIn the age of mass production, most products contain “general labels” that advertise a product in a specific manner that appeals to the target audience but don’t contain personalized messages for segments of the audience or a specific audience member. This type of labeling has been used for centuries. However, today, many companies that sell products are resorting to label personalization to help stimulate product sales among key demographics.

Why Label Personalization is Here to Stay
Label personalization, especially when a single unit of a product contains a personal name (e.g. Tom, Mary, Michael, etc.) seems to have both a built-in advantage and an inherent disadvantage. The person whose name appears on the product may be flattered enough to buy it, but what about people with a rare names such as Reese and Gregorio? Would they be quick to buy a bottle of soda that has someone else’s name printed on it?

Probably not; however, as you might guess, the strategy of applying personal labels to individual beverage units and other types of foodstuffs has been fine-tuned from a marketing perspective to feature only the most popular first names in the area of the product’s distribution.

Coca-Cola Provides an Example
Beverage World reports that, in developing its personal drink labels, “Coca-Cola is personalizing the sharing experience by swapping out some of its iconic logos on 20-ounce bottles for 250 of the nation’s most popular names among teens and millennials.”

For background, “The ‘Share a Coke’ program was first introduced in Australia in 2012. Since then, the company has helped people ‘Share a Coke’—and a little happiness—in more than 50 countries around the world, including New Zealand, Argentina, Brazil, South Africa, Great Britain, Turkey, Germany, Spain and Chile.”

Moreover, Coca-Cola’s name campaign is a production gimmick that is used to help associate soft drink users — particularly young ones — with one of the oldest, most ubiquitous soft drink brands on the planet. But, in terms of revenue, it an easy means of promoting something that’s quite serious to Coca-Cola: the expansion of its brand to newer, younger customer segments who could become lifetime customers. As long as the name campaign keeps achieving this result, don’t expect it to go away like a clever commercial suddenly disappears from prime time TV.

Following the Lead of Coca-Cola
Almost any consumer product can be emblazoned with a personal touch that appeals to the sense of self of the person. Mondelez, the Oreo cookie producer, launched shop.oreo.com this winter to allow end users to create custom packaging of their famous cookie. In terms of product quality, consumers know that a product bearing a personal touch doesn’t offer anything different than the same product that has standard packaging.

However, when customer demographics are broken down into psychographics, the strategy often shows great potential from a professional marketing standpoint — not just for “Big Boy”  products but for many other brands, as well. At this point, you may be wondering whether labeling personalization would work for some of your company’s products, too.

Marketing Meets Labeling Expertise
To arrive at the most educated answer, two measures are needed: marketing expertise that applies to your products and consultation with an experienced provider of product labeling solutions to identify the best type of personal label to usu. This is where Flexo-Graphics can help. We’ll work with you to use your company’s marketing knowledge to produce personal labels that help stimulate sales.

Personal product labels have proven successful for various companies in different industries. Based on this track record, labeling personalization will not go away — at least not until it becomes an unsustainable trend in terms of sales. To take advantage of the phenomenon while it’s still producing good results for manufacturers, contact Flexo-Graphics at (262) 790-2740, or

What Makes Label Companies Special?

customercenterThere are hundreds of label companies throughout the U.S. that specialize in providing everything from pharmacy labels for prescription bottles to labels that are applied to food products in supermarkets to warning labels on an engine. In this entry, we focus on providers of product labels, which are labels that are affixed to products to help motivate customers to make a purchase.

Like all types of businesses, not all label companies are the same. Some offer solutions that others don’t, but it’s the range of label options the companies offer that makes them “special”, as it were, to businesses that use the labels to sell goods and improve the bottom line. There are several things that could make a label company unique and highly valuable to its clients. Below are four crucial factors that can make a label company “special” compared to the competition.

  1. Mission Statement

What’s the mission? Is the mission, “To be the most customer-focused label convertor by always providing on-time deliveries of top quality, cost effective products?” Is the mission of the business focused on you?

  1. Ease of doing business

Does the label company make it easy to do business with them? Are their quotes straight forward, easy to understand? Are there excessive line charges? Or Extras? Do they confirm orders? Are major and minor details confirmed? Are proofs easy to understand? Is it easy to place an order? Is there a responsive team? Does the label company make you feel like you “set it and forget it?”

  1. Variety of Services

The best label companies can provide labels through a variety of services and materials that are perfect for certain applications. Can the label company provide by your primary labels and your thermal transfer carton labels? Doth they work with a variety of industry accepted material providers? Can they offer you digital and flexographic label print? Can they create a one stop shop for you?

  1. Stock Labels and Custom Labels

Does the label company offer you different buying options to fit your needs? Do they offer stocking programs, to warehouse your larger volume skus? Can you offer you print on demand for your smaller or short term skus? Are they creative in how you can benefit from both services?

Looking for a Label Supplier?
If so, Flexo-Graphics is your ideal destination. We offer a variety of label solution for different label applications, provide a great selection of product labels, supply diverse type of materials for creating labels, and offer the option of stock labels or custom labels, among other benefits. To learn how we can use our special expertise to create precisely the type of labels you need, please call us today at (262) 790-2740, or feel free to fill out our contact form.