applying-craft-beer-labels

Craft Brew Labels: Applying Them Efficiently and Economically

applying-craft-beer-labelsCraft brewing starts with a passion for great pilsner, ale, porter, stout or other brew styles that appeal to the brewer’s palate. Often, the person or group behind starting a craft brewery spends years reading about the brewing process and sampling different brands and styles to refine their connoisseurship. After education and tasting are complete, the brewer often starts out producing private micro brews to help refine beverages that will eventually be sold commercially.

However, before a craft brewer is ready to stock store shelves with its products, several things must be done, including: buying or leasing a brewery location, purchasing brewing equipment, establishing a supply chain, and implementing a process for beverage bottling and labeling. Because craft breweries often start out with a conservative budget, these resources must be acquired economically and implemented quickly to start earning a return on investment (ROI).

Choosing a Craft Brew Labels Supplier

Product labeling is one of the final production phases before a brew goes to market, but it’s one of the most essential phases. Because customers aren’t familiar with the new product, the label often makes the first impression. This doesn’t mean you need to get fancy and use labels that feature gold leaf, paper made from special wood, and other expensive touches, but you do need a labeling solution that translates your label design into a crisp, clear image on the container.

This why many fledgling craft breweries turn to Flexo-Graphics for assistance with the labeling process. In addition to producing fabulous looking craft brew labels whose size, composition (i.e., label stock), and adhesive are perfect for a brewer’s requirements, we help the brewer implement the labels as inexpensively and efficiently as possible.

One example of how we do this is by using our digital print center to produce label designs digitally. Because digital printing can be done exceptionally fast compared to conventional printing methods, it’s ideal for getting products to market quickly, creating labels for short production runs (e.g., seasonal beer), and making quick changes to logo designs and other printed elements.

Concerning cost, you may have heard that digital printing is more expensive per label than other printing methods, which is often true. However, as Wikipedia notes, “[The cost] is usually offset by avoiding the cost of all the technical steps required to make printing plates.” Using a digital printing process can also save money, and so can having your craft brew labels printed on demand or, alternatively, ordering them in bulk to reduce cost per label.

 

Ready to Label Your Delicious Brews?

If so, we’re ready to supply you with labels for bottles and/or cans that make your libations stand out among the sea of others that are stocked in the same store aisle, and supply the labels on a basis that fits your budget. We have over 30 years of experience in producing custom labels that help beverage makers build a dedicated customer base and hit financial targets.

If getting the right product labels for your craft brews is standing in the way of moving the drinks into in the commercial supply chain, please contact us today to schedule a free consultation by calling (262) 790-2740, or use the contact form on our website. We look forward to providing you with the very best craft brew labels for your distinctive drinks at the best price.

craft-beer-labels

Craft Beer Labels: Distinctive Labels for Distinctive Beers

Beer has been sold commercially for hundreds of years. Some of the longest running breweries on the British side of the Atlantic are centuries older than our Declaration of Independence. But regardless of where and how beer is sold, its main selling points are often advertised on labels that adorn the bottles or cans, such as: beer category, alcohol content and special ingredients. If you operate a brewery, dynamic product labels are your ally when it comes to making sales.

Beer Labels: Craft Vs. Conventional

Craft beer and conventional beer share several characteristics, particularly: the presence of hops and barley, the adherence to particular style of brew, and grain alcohol. One area where beer that’s crafted to create a highly unique beverage and beer that holds to the norm differ, though, is product labeling.

Conventional beer labels often feature a simple, traditional design that the brewer has used for decades, but craft beer labels are often created with a flair that reflects the distinctive character of the beverages they represent, beverages that push the beer envelop in a way that the average customer is unfamiliar with. For example, you can find a single pilsner beer in just about every major grocery store, but what about a triple pilsner beer, which essentially triples the ingredients of a single pilsner in a way that creates a delicious, unique taste?

That’s a beer you would get from a craft brewery — and when you see the product on the shelf, it typically features an aesthetically unique label that reflects the uncommon character of the beverage and the brewery itself. In short, craft beer labels are designed to help distinguish craft brews from the sea of conventional beers that also line the beer aisle.

So, from a sales and marketing perspective, a lot is riding on the design of craft beer labels. Consequently, it’s important for craft brewers to work with a provider of labeling solutions that understands their niche in the beer market and can translate their label designs into ready to apply labels that can be affixed to bottles or cans using an automated production line or, in the case of some exceptionally small batches of craft brew, applied manually. With our experience in providing labels for beer, Flexo-Graphics offers your brewery a full range of labeling capabilities.

Great Beer Deserves Great Labeling

Let’s say your craft brewery is ready to unveil a new, summer wheat ale that has a well-balanced, citrusy tang. You have the label design, but you need to print it on a label that has the right qualities for your creative vision and packaging, such as size, material, and label coating. You also need a way to have the labels produced on schedule to get your beer in stores quickly and maximize its shelf life. You may also need a third party to apply the labels, and a third party to help fine tune the label design in a way that makes it “pop” when seen on the shelf.

Flexo-Graphics can assist you with all of these tasks, including connecting you with label applicators and label designers that take care of all the minute production details, so you can focus on what you do best: creating fantastic craft beer that’s a drink of choice among discerning beer lovers. To get started on creating the great craft beer labels that your libations deserve, call us today at (262) 790-2740, or use the contact page on our website.

How Digital Labels Created New Markets For Niche Company

gildersTimeLineProblem:
In summer of 2015, a consumer products company was looking for new packaging ideas for their product. There were two driving reasons. First, their largest retail clients were pushing them for new packaging, and secondly, visual differentiation was a priority for their many skus . They had an original product for the craft market, which came packaged in small aluminum tins with various colored formulas inside the tins.  The 30 sku’s were packaged with a common gold label on the top, with a black ink imprint designating the color of the product inside.

Solution: Utilizing Flexo-Graphic’s digital center, the consumer product company and Flexo-Graphics color matched the 30 product formulas to create labels matching the color of product formula inside the tin. Together they worked through forecasted sales to create production printing runs to maximize the digital web, yet reduce potential overruns and obsolescence.  This meant printing what they needed, when they needed it.

Results: The business owner was able to give consumers a packaged product that featured the color formula that was inside the tin without creating high setup costs, or requiring long runs to hit cost of goods marks. The owner expressed, “What your new technology investment did for my company is break the traditional 40-50,000 minimum per label to 40-50,000 total run regardless of color change that made it economically feasible to grow our business to a new level sooner. Basically we don’t have overhead on over stocked items to get the best price, which in the long run cost you more money and ties up capital for products or services you need to grow now. We are now able to push into new markets that were not able to reach until you had a solution for us.”

Action:
Are you looking for short run labels, that need to match specific color profile? Maybe we can help? Contact Flexo-Graphics at 262-790-2740 to ask more. You can also learn more information on private line or digital labels here.

 

Are Your Battery Labels Identifiable?

battery-labels-identifiableBatteries play a crucial role in several types of environments, from car batteries, to data centers that require batteries in the form of uninterruptible power supplies (UPS), to smoke detectors and emergency lighting that require standard edition batteries.

Regardless of how batteries are implemented, they should feature certain types of battery labels that address the safety factors and range of batteries that are used for general or specific purposes in residential, commercial, or industrial applications.

Application of Battery Labels
Regardless of their area of implementation, most batteries contain basic safety information such as the load size they can carry based on wattage, the presence of corrosive substances inside the battery, and the intended use for the battery, whether it is designed for general application or use with a specific product or operating system.

Naturally, the battery labels you require depend on the type of batteries you use and how you use them. With this in mind, essential label information for batteries could require one or more of the following types of information, among others, to ensure the safety and proper battery use.

  1. Used Battery Labels

Eco conscious companies don’t toss batteries in the trash, because they know that toxic substances inside the products can leak out and further pollute landfill space, which is where most batteries end up after they are trashed and picked up by a waste removal service.

If your company has a repository where it keeps spent batteries before it forwards them to the proper recycler, it’s a good idea to mark the used battery containment unit with a “used batteries” label to prevent the batteries from being reused and creating equipment failures.

  1. Spillable / Non-Spillable Battery Labels

Some batteries — particularly automotive batteries — contain an electrolyte-based solution of sulfuric acid and water that transfer between a series of lead plates to support the batteries’ functionality. The fluid is well-contained. However, removing stoppers from holes in the top of a battery can allow access to the toxic liquid. Batteries that are “spillable” should be marked as such to prevent chemical burns, whereas non spillable batteries should be marked as such to provide a safety indicator.

  1. Lithium Ion Battery Labels

The FAA, it has issued multiple warnings and videos that demonstrate how lithium batteries can “self-ignite” and lead to airplane crashes. Furthermore, when lithium ion batteries combust, they can release toxic substances associated with the development of brain and liver cancer.

These considerations are why it is absolutely essential to outfit lithium ion batteries with a label that communicates the message, “If package is damaged, batteries must be quarantined, inspected, and, [if they are found to be in serviceable condition] repackaged.

  1. Battery Charging Station Labels

Some companies prefer to use rechargeable batteries whenever possible to reduce battery purchase costs. However, recharging batteries using a re-charger whose connector cables attach to batteries to recharge them presents a potential danger: If the battery charger is not powered off before the cables are removed, it could deliver a shock to the worker.

Applying labels to battery charging stations that clearly indicate the danger of handling live charger cables helps workers avoid serious shocks that, in the most serious cases, could lead to filing workers compensation claims and injury lawsuits that financially burden the employer.

In the Market for Battery Labels?
Is so, Flexo-Graphics can serve as your one-stop source for labels that are suitable for various types of batteries. We have 30 plus years in creating battery labels. We produce over 10,000,000 million battery labels per year. We can provide your with stock battery labels that are ideal for general labeling needs and custom labels that conform to precise requirements.

Get Your Battery Labels From Us
To get started on receiving the battery labels you need to improve the safety and use of batteries in residences and work environments, please call us today at (262) 790-2740, or use our contact form, to schedule a consultation. With our help, you can address all of your battery labeling needs to increase safety among customers, as well as workers who use batteries in your facility. Contact us today for help selecting the right battery labels for your needs.