craft beer spirit labels

The Rise of Craft Beer: 6 Important Trends in Buying Craft Beer

craft-beer-trendsIn the U.S., the recent rise of craft beer may seem a bit surprising considering that many consumers are still in cost cutting mode due to the recent recession. However, you could also look at the rise of craft beer through the lens of a famous saying about alcohol sales: “Bars don’t go out of business in bad times”. But, however you choose to view the rise of craft beer, one thing is certain: There are six trends that currently define its impressive sales in the U.S. market.

  1. High Alcohol Content for Taste

Some beers seem purposefully designed to make the drinker inebriated. If you’ve spent much time perusing the beer sections of your local grocery stores, you’ve probably seen cheaply priced “tall boys” that have an alcohol content of roughly eight percent. Some high-price craft beers have the same alcohol content, but the alcohol combines with special ingredients to create a mouth watering taste. These crafts brews are meant for savoring and not chugging.

  1. Brews Infused With Major Hops

Hops, which are “the flowers (also called seed cones or strobiles) of the hop plant Humulus lupulus” (Wikipedia) have been used in beer making for centuries. In addition to adding an exceptionally dry taste to beer when they are used in copious amounts, hops serve as a natural preservative. Today, india pale ale (IPA) brews are in high demand for their distinctive hops flavor. It’s an obsession that will probably pass. But, right now, the national trend is in full swing.

  1. High Prices Signify High Quality

There are some products for which paying more results in getting more — and craft beer is one of them. Some craft brews retail for less than $10 per six units (i.e., the classic six pack), but you’ll also find four packs that sell for at least $20. Prices at the high end usually apply to beer that has a specialized formulation and is brewed in small batches. This is one reason why it’s common for stores to find the high priced craft concoctions steadily disappearing from shelves.

  1. Found at a New Range of Vendors

20 years ago, craft beer lovers often had to visit high-end liquor stores to find a meaningful selection of craft brews. Today, however, buying a nice pack of craft beer is as easy as stopping by the closest quick shop on your way home from work. Most gas stations and department stores don’t offer nearly the same craft brew selection as designer liquor stores, but it’s the convenience of the purchase and not range of products that tends to draw people in.

  1. Millennials Are Major Purchasers

According to a recent report on the rise of craft beer from Millennial Marketing — a website powered by Futurecast — “The consumers buying alcohol, especially beer, are virtually all Millennials…Over forty percent of these consumers said craft beer just tastes better.” Millennials are now the most populous generation in the U.S., which naturally makes them a prime marketing segment craft brewers.

  1. High Attention to Drink Packaging

Packaging for craft beers offers brewers a golden opportunity to distinguish their products from others on store shelves. The main reason why packaging is so important is that there are numerous brands that sell a specific type of brew. So, brewers need a way to make their products pop out from the rest. Working with an experienced provider of beverage packaging resources is often the easiest way for craft brewers to make their packaging work its magic.

Looking for More than a Regular Beer Label?

Flexo-Graphics is a customer focused provider of product branding and identification solutions. In our over 30 years of experience, we’ve helped numerous beer brewers, wine makers, and other beverage providers implement packaging strategies that help generate an excellent return on investment (ROI). To inquire about our services, please contact us today by calling (262) 790-2740, or fill out the contact form on website. We look forward to hearing from you.

Wine Label Design: How Does It Impact the Wine Buying Process?

wine-label-designMost of us have heard the famous maxim, “Don’t judge a book by its cover”. Yet, that’s exactly what we often do when selecting a bottle of wine. According to a recent study by Stark Insider that focuses on the consumer wine buying process, “Wine labels can significantly influence a buying decision. In fact, nearly two out of three [people] pick a bottle based on the label.”

Why Do Wine Label Designs Matter So Much?

To understand why wine label design plays a crucial role in wine buying, it helps to look at wine labels based on their primary goals from the standpoint of the winery: To provide objective information about the libation, and, aesthetically, to serve as a window into the quality of the vintage that’s corked inside the bottle.

Providing Objective Information

Concerning the first goal, there are at least four types of information a wine label should ideally showcase: the type of wine, where it was created, the year it was corked, the alcohol content of the drink, and any special qualities that set the beverage apart from the pack, such as organic formulation, special flavors, and edibles with which the wine pairs perfectly. It’s also a good idea to list the sulfite content of a wine for those who have sulfite-restricted diets.

Representation of Wine Quality

Concerning the second goal, there are several paths wineries can take to make wine labels aesthetically representative of wine in a qualitative sense. For example, a winery with a long, distinguished history might use a rendering of the original winery to signify a commitment to fine winemaking; while a newer winery that’s still building its reputation might use graphics that imply quality by virtue of their own quality, such as the presentation of an image of modern art.

Generating Repeat Customers

Wine label design that features essential information and fetching aesthetics that connote quality are mostly important to the initial purchase of wine; it’s the taste of the wine that keeps wine lovers coming back for more. Although two-thirds of consumers base their initial purchase of a wine based on label quality, Stark Insider finds that “76% of wine drinkers declare that [a wine’s] exceptional taste is ultimately what keeps them coming back for more.”

Looking for the Perfect Wine Label Design?

Most wineries are expert at winemaking and not producing beverage labels. So it only makes sense for them to focus on making the perfect wine and not creating the perfect label. After all, statistically speaking, the taste of a wine is what keeps people coming back for more.

This isn’t to say that a winery shouldn’t have a hand in wine label design, just that the technological aspects of label creation — such as label adhesive, label surface, and on-demand printing — should be delegated to a label specialist that has experience with beverage labels.

After serving beverage makers for over 30 years, Flexo-Graphics has this experience. To get started on creating a wine label design that stimulates the initial buy, contact us today at (262) 790-2740, or use the contact form on website, to schedule an evaluation of your label needs.

Battery Dater Labels: Use, Benefits, and Choosing the Right Kind

Click Here to Learn How to Read Battery Label Dates

 

battery-date-labelBattery Labels

From vehicle batteries, to batteries for handheld products, to uninterruptible power supply (UPS) batteries that can power a facility during a power outage, there are several types of batteries that are used in different capacities. Although batteries can be quite different in terms of their use, how much energy they supply, and how long they supply it, they all have something in common: They deliver electrical current to support the operation of devices and equipment that rely on constant or occasional battery power.

Why Do Batteries Have Punch Out Dates?

Because batteries play a crucial role in supplying power, end users need to know the expected lifespan of the batteries they install. One way a battery’s lifespan can be indicated is through the use of battery dater labels that feature “punch out dates”.

For example, battery dater labels for vehicle batteries commonly feature a series of punch out options that are used to indicate the year a battery was manufactured, and another series of punch out options that indicate the month the battery’s lifespan begins within the year the product was manufactured. When batteries come with a limited warranty, the warranty period will last for the duration of the product’s lifespan, or at least a part of it.

So, one reason batteries have punch out dates is to help battery users keep track of the warranty period. Other reasons include: helping buyers avoid batteries that were produced many months ago and have a shorter than expected lifespan, helping sellers avoid selling partially drained batteries, and helping sellers ensure that batteries returned on warranty claims are indeed the batteries they sold.

Considerations for Battery Dater Labels

When it comes to where they are used, battery dater labels are like batteries themselves: To offer the highest level of performance, they must be designed based on the final application of batteries. For example, a vehicle battery dater label could benefit from having a synthetic, smooth, non-fibrous composition that makes it easy to wipe away engine grime, and label adhesive that’s formulated to perform well under the heat the motor produces.

Moreover, a battery dater label shouldn’t be designed as one-size-fits-all solution. Rather, it should be created with a specific type of battery and battery application guiding the design process. This is how we produce battery dater labels at Flexo-Graphics. After carefully examining your needs, the needs of your products, and the needs of your customers, we supply best in class labels that perfectly suit your requirements.

Contact Us Today for a Free Consultation
We have over 30 years of experience in producing battery dater labels that can be used for a variety of battery makes and models. Combined with our technical expertise in product labeling, this makes us one of the best sources for receiving dynamic battery dater labels that look great on your product and deliver the highest functionality.

We know your batteries play a crucial role in delivering power, and that your customers naturally need to know how long they can depend on your products, as well as when to pursue warranty claims, if such situations arise. To get started on selecting the best dater labels for your batteries, please call us today at (262) 790-2740, or use the contact form on our website.

Short Run Wine Labels: A Solution for Midwestern Wineries

short-run-wine-labelsWhen we think of wine grapes, we often envision sprawling European vineyards, where the delectable fruit has been grown and harvested for seemingly as long as the wheel has been in use. Less considered are some of the fine wineries that are nestled away on the other side of the Atlantic, in places like Wisconsin and Missouri. That’s right, contrary to impressions from the media, California’s Napa Valley doesn’t have a monopoly on the U.S. wine industry.

However, the climate in Napa Valley is more suitable than the Midwestern climate for growing grapes that are pressed and fermented to create one of our favorite social drinks. Here’s the problem: In the middle U.S., a high level of rainfall early in the growing season for wine grapes precipitates a condition called “shatter”, which happens when grape vines aren’t pollinated. The result is grapes that fail to mature and eventually fall from the vine.

But that isn’t all. The torrential rainfall in the early warm season also encourages the development of powdery mildew and other diseases that are as deadly to grape fruition as a forest fire is to trees. Furthermore, excessive rain in the late growing season, when wine grapes enter a phase known as “veraison”, which causes them to change color and ripen, revives the threat of disease and can cause grapes to contain more water than sugar.

If you use those grapes to make wine, you might end up drinking a concoction that tasted more like a watered down wine cooler than the silky bodied bouquet of goodness that we’ve come to associate with our favorite reds and whites. Your old Aunt Ida might like the drink because it’s easy on her digestion, but wine connoisseurs would turn up their noses.

What Can be Done to Salvage the Grapes?
There are a few ways to circumnavigate the problems Midwestern downpours cause in wine grapes. One of the conventional methods is using fungicides that are labeled and approved for wine grapes, applying the products at regular intervals. Another method is using a refractometer to monitor Brix readings, but this is done to monitor the threat of rainfall and does nothing to prevent it, though it can help vineyards that have short growing seasons.

The best solution, however, is in response to those short growing seasons. Expert wine grape growers in the Midwest have developed grapes whose maturation and hardiness are a good fit with the Midwestern climate in the warm season. The tradeoff is that the grapes are often grown and harvested in a shorter period of time than the grapes we envision weighing down vines in Tuscany. From a business standpoint, the end result is “specialty wines” that taste wonderfully different than traditional fermentations and are highly sought after.

Short Run Wine and Short Run Wine Labels
Concerning return on investment (ROI) for wineries, in the long run, developing wine grapes that thrive in the Midwest can be more cost effective than using specialized fungicides — and it’s more predictable from a production standpoint than relying on refractometers and Brix readings. Nonetheless, it comes with its own challenge: quickly bottling and labeling short run wines to move them to market while they offer the perfect body and bouquet.

Bottling usually isn’t the major obstacle. If there’s one thing wineries are efficient at, it’s packaging their product. However, wineries are rarely label specialists, and the quality of a wine label is a major determinant of customer appeal. Based on our 30 years of experience in beverage labeling, we believe the best solution for short run wine labeling is short run digital labels, which can be produced with exceptional speed, clarity, precision, and economy.

Of course, simply printing short run wine labels doesn’t make them magically appear on your winery’s bottles, but we can assist you with this task, too. In addition to helping you select the perfect label material, label size, and label adhesive for your bottles, and printing your label design with flawless accuracy, we can also introduce you to experienced label appliers and design consultants, if you require these capabilities from a third party.

Contact Us Today for a Free Consultation
Producing wine in the Midwest is a process that requires great expertise, and so is the process of producing wine labels that are perfect for your product in every respect. We leave the winemaking to you — it’s what you do best. What we do best is create dynamic short run wine labels that help you sell what you produce. That’s why we invite you to contact us today at (262) 790-2740, or use the contact page on our website.

Custom Wine Labels: Simplifying the Labeling Process

custom-wine-labelsWhen the celebration is in full swing, or as you sit in your favorite chair enjoying a book, it doesn’t take long to drink a glass of wine that has a silky body. But producing the drink that thrills your palate — and can have some potential health benefits, too — is a fine-tuned process that is often months — and even years in the case of some special vintages — in the making.

First, the right grapes are selected. Then, they are ripened to perfection, followed by a harvesting process that carefully plucks the fruit without releasing its juices. Finally, the grapes are pressed and fermented until they achieve the perfect bouquet that denotes the specific style. It’s a labor intensive process that relies on millennia of tradition and today’s cutting edge technology to bring us the most universal alcoholic beverage: wine.

After all the time, resources, and energy that wineries expend to create what many people consider to be grapes in their perfect form, wineries need an efficient way to get their product to market and in the hands of consumers while the beverage tastes perfect — something that doesn’t happen until wine bottles are labeled for presentation on the shelf. The labeling process may seem simple at first glance, but it is actually nearly as detailed as winemaking.

How a Labeling Provider Assists Wineries
For many wineries, the most important part of custom wine labels is creating the right design. On the label, you find everything you need to know about a wine: when it was created, the style of the drink, the imprint of the winery, and possibly some suggested food pairings. Then comes the science of creating labels and applying them to the bottle.

Because wine is a beverage whose salability relies heavily on product presentation, not enough care can be taken in how custom wine labels are designed and applied. Design involves more than graphics and artistic renderings; it also pertains to choosing the right label material, selecting the right label adhesive for storage conditions (e.g., chilled or room temperature), and picking a label size that aesthetically coheres with the size and color of the bottle.

In addition, while some wineries have their own design team and production line, wineries that don’t also need a way to transform their artistic vision for the label into print and apply it to the container. If your winery needs assistance with these tasks or any the ones listed above, Flexo-Graphics will help you create and apply the perfect custom wine labels for your well-loved libations. We do more than supply fine labels; we can also connect you with trusted label application providers and design companies that have demonstrated experience in wine label production.

We Know That Timeliness is Essential
In the wine bottling process, there is no room for production lags and unexpected hitches in bringing the product to market. Winemaking depends on the seasonal rhythm of grape ripening, harvesting, and fermenting to create a drink that delivers precisely the right taste. With this understanding, Flexo-Graphics will work with your winery to ensure that all of your labeling needs are addressed on the schedule you require to bring your carefully crafted wine to the public.

Wineries specialize in creating wine, and we specialize in developing best in class, custom wine labels. To learn more about how we can help you benefit from your dedication to the grape, please call us today at (262) 790-2740, or use the contact form on our website.