Wine labels have become an important part of marketing a product, as more companies are coming up with their own custom, artistic designs. While a customer might argue the fact, labeling is the foremost decision factor when it comes to choosing a bottle of wine (or any other product these days). The wrong color combination, a confusing image, and other factors could send a potential customer down an entirely different path. Wine labels are now a functional piece of art, which needs to make a lasting impression on the consumer for many companies.
Part of this journey will be choosing between wine label manufacturers. An experienced wine label manufacturer who is able to offer multiple printing options including methods, materials, colors, shapes, and sizes will make it easier to reach the defined target audience. Wine label manufacturers should also be able to provide tips to ensure the right design and qualities for maintaining noticeability on the market shelf.
Tips for a Winning Wine Label Design
Before ordering hundreds or thousands of custom labels for your wine products, it is essential to take time to produce the right design and put the elements together in perfect cohesion. Each label communicates the benefits offered by a bottle and serves as an identifiable emblem for your company. If you have been thinking about customization, consider the tips discussed below in order to create dependable, effective design:
Choose the Right Theme – A theme is the overall feel of the label including the color combination, fonts, etc. It may be classic, modern, have an old time feel, or even provide a fun or silly message. The important thing is to work with a seasoned wine label manufacturer who understand this aspect of your customization.
Personalize the Design – Whether you are an individual selling the product or a larger company, a personalized design has additional appeal to a consumer. For example, including a city landmark or a family heritage image creates a certain feeling for the consumer. For businesses specifically, placing a company logo on the bottle’s label is not enough. Consumers today want an artsy, down to earth feeling from each bottle of wine they purchase and the label is your first line of defense in advertising the product.
Don’t Forget the Info – While a unique design is essential to any product, the details of the wine must also be included: name, dates, and the variety or blend. This information should be placed appropriately on the label to ensure the theme and visual appeal are coherent.
Regardless of how many customers you want to reach or the number of offered varieties, a perfect design will help the product get noticed. Wine label manufacturers who are familiar with the ins and outs of this process will be able to offer you several ideas to boost product awareness. Flexo-Graphics is a wine label manufacturer who specializes in custom design printing. We would love to hear your ideas and are able to offer a team of experienced professionals who can help you build upon them. Contact us today to learn more!