Wine Label Manufacturers: Draw More Attention with Customization

Wine labels have become an important part of marketing a product, as more companies are coming up with their own custom, artistic designs. While a customer might argue the fact, labeling is the foremost decision factor when it comes to choosing a bottle of wine (or any other product these days). The wrong color combination, a confusing image, and other factors could send a potential customer down an entirely different path. Wine labels are now a functional piece of art, which needs to make a lasting impression on the consumer for many companies.

Part of this journey will be choosing between wine label manufacturers. An experienced wine label manufacturer who is able to offer multiple printing options including methods, materials, colors, shapes, and sizes will make it easier to reach the defined target audience. Wine label manufacturers should also be able to provide tips to ensure the right design and qualities for maintaining noticeability on the market shelf.

Tips for a Winning Wine Label Design

Before ordering hundreds or thousands of custom labels for your wine products, it is essential to take time to produce the right design and put the elements together in perfect cohesion. Each label communicates the benefits offered by a bottle and serves as an identifiable emblem for your company.  If you have been thinking about customization, consider the tips discussed below in order to create dependable, effective design:

Choose the Right Theme – A theme is the overall feel of the label including the color combination, fonts, etc. It may be classic, modern, have an old time feel, or even provide a fun or silly message. The important thing is to work with a seasoned wine label manufacturer who understand this aspect of your customization.

Personalize the Design – Whether you are an individual selling the product or a larger company, a personalized design has additional appeal to a consumer. For example, including a city landmark or a family heritage image creates a certain feeling for the consumer. For businesses specifically, placing a company logo on the bottle’s label is not enough. Consumers today want an artsy, down to earth feeling from each bottle of wine they purchase and the label is your first line of defense in advertising the product.

Don’t Forget the Info – While a unique design is essential to any product, the details of the wine must also be included: name, dates, and the variety or blend. This information should be placed appropriately on the label to ensure the theme and visual appeal are coherent.

Regardless of how many customers you want to reach or the number of offered varieties, a perfect design will help the product get noticed. Wine label manufacturers who are familiar with the ins and outs of this process will be able to offer you several ideas to boost product awareness. Flexo-Graphics is a wine label manufacturer who specializes in custom design printing. We would love to hear your ideas and are able to offer a team of experienced professionals who can help you build upon them. Contact us today to learn more!

Custom Nutraceutical Labeling Helps Products Stay Fresh in the Consumers Mind

More companies than ever seen before are introducing nutraceutical products into the consumer market. They have been designed to offer some sort of health benefit to buyers. Several provide a vitamin that would otherwise not be present while others offer unique health benefits. The term nutraceutical originated back in 1989 as a way to categorize products offering some type of benefit to the buyer through additives.

They are sometimes used as special dietary items called medical foods for individuals who are unable to receive medication in pill form. Dietary supplements also fall into this category because they contain nutrients derived from food sources. Additional items grouped into this product category are functional foods, which includes both whole food items and enriched goods. When offering these goods to customers, labeling is an important factor toward making the sale.

5 Advantages of Using Custom Nutraceutical Labeling

Custom nutraceutical labeling is beneficial because it helps certain aspects of your product to be more noticeable over the competition. It also provides a unique opportunity to reach potential buyers in new ways. The following are five important reasons why this choice is essential for marketing nutraceutical goods:

Better Variety of Choices – Custom nutraceutical labeling offers a plethora of options when it comes to size, shape, and designs. By going with a custom solution, you will be able to choose from a broader color range as well as apply diverse design concepts. This allows you to tailor marketing to better suit the trade and gain the most attention from consumers.

Increased Design Flexibility – A custom design allows you to include any desired information and use creativity to express the details. It offers increased flexibility in both materials and the message sent to consumers.

Cost Effective Brand Recognition – Custom nutraceutical labeling is an affordable way to effectively market your brand. While it is easy to associate higher costs with custom solutions, this is simply not true in the area of labeling. The option provides a way to manage print counts and keep labels at the forefront of consumer minds.

Accurate Buyer Oriented Messaging – Tailored solutions also make it easier to communicate important messages to consumers such as product warnings. Whether they are considering buying the product or are already using it, consumers need to be aware of any potential hazards or handling concerns. Custom labeling make it easier to convey these messages in a safe and effective manner for each of your goods.

Private Labeling Has Increased Value – Using custom nutraceutical labeling to establish yourself as a private brand provides an opportunity to offer consumers an exclusive product, which often automatically places your product above the offered national brand.

Beyond these top five advantages, a number of other benefits can be gained from this choice depending on how the goods are positioned in the market. At Flexo-Graphics, our goal is to provide high quality labeling solutions based on your needs that stand out in the eye of the buyer. We want to help you make the most out of product labeling and have years of experience in the industry. Give us a call today to learn about our custom nutraceutical labeling options!

3 Considerations for Food Packaging Labels

If your business makes products that require third party food packaging labels, the capabilities you receive from your service provider can affect your operating costs and revenue in relation to three factors: product test marketing, package design flexibility, and printing on demand. Below, we take a look at each factor, and explain its importance to the packaging process.

  1. Product Test Marketing

In the IT world, there’s a discipline known as A/B testing, which measures the effectiveness of two or more factors that apply to the same thing. For example, a newly developed website might first feature a corporate spokesperson video on the homepage, then replace the video with a product demonstration video. The video option that generates the best site performance becomes the option of choice.

You can do the same thing with food packaging labels. For example, you might try different colors, materials, fonts, etc., and then choose the best options after testing them in the marketplace. Digitally printed packaging is a fast, flexible, cost effective way to perform the process.

  1. Package Design Flexibility

As mentioned above, the package design flexibility that digital printing offers has a direct impact on a business’ ability to test packaging options — and make necessary — changes within a narrow timeframe. But the flexibility that digital printing offers serves another need, as well.

If any of your products have ingredient changes, require new information mandated by the Food & Drug Administration, or you need to replace a photo due to copyright issues, etc., the changes can be made quickly and economically compared to older printing technologies. What’s more, digital creates exceptionally refined graphics that “pop out” on the package.

  1. On-Demand Printing

On-demand printing (a.k.a. print on demand) is a discipline in which a business’ printed materials are supplied on an as-needed basis. In some cases, the practice is used to create unusually small print runs. In other cases, the practice is leveraged to request unusually large print runs.

In either situation, on-demand printing helps businesses save money by letting them purchase what they need for the best price (i.e. a low price by ordering only as much packaging as needed or a discount price by ordering packaging in bulk).

How Flexo-Graphics can Help

A particular brand of food that develops a reputation for tasting great often “sells itself”, according to a well-known statement from sales and marketing. However, in order to develop that reputation, a new food must obviously tried for the first time — and our digitally printed, high-quality food packaging labels help make this happen. After the food is tried and loved, the label reinforces the brand, and makes it highly visible on store shelves.

To receive a free evaluation of how our best-in-class food packaging labels can help you bring your products to market and stimulate sales, give us a call today at (262) 790-2740, or use the contact form on our website. We look forward to learning about your business and its line of carefully crafted products.