Wine Label Manufacturers: Draw More Attention with Customization

Wine labels have become an important part of marketing a product, as more companies are coming up with their own custom, artistic designs. While a customer might argue the fact, labeling is the foremost decision factor when it comes to choosing a bottle of wine (or any other product these days). The wrong color combination, a confusing image, and other factors could send a potential customer down an entirely different path. Wine labels are now a functional piece of art, which needs to make a lasting impression on the consumer for many companies.

Part of this journey will be choosing between wine label manufacturers. An experienced wine label manufacturer who is able to offer multiple printing options including methods, materials, colors, shapes, and sizes will make it easier to reach the defined target audience. Wine label manufacturers should also be able to provide tips to ensure the right design and qualities for maintaining noticeability on the market shelf.

Tips for a Winning Wine Label Design

Before ordering hundreds or thousands of custom labels for your wine products, it is essential to take time to produce the right design and put the elements together in perfect cohesion. Each label communicates the benefits offered by a bottle and serves as an identifiable emblem for your company.  If you have been thinking about customization, consider the tips discussed below in order to create dependable, effective design:

Choose the Right Theme – A theme is the overall feel of the label including the color combination, fonts, etc. It may be classic, modern, have an old time feel, or even provide a fun or silly message. The important thing is to work with a seasoned wine label manufacturer who understand this aspect of your customization.

Personalize the Design – Whether you are an individual selling the product or a larger company, a personalized design has additional appeal to a consumer. For example, including a city landmark or a family heritage image creates a certain feeling for the consumer. For businesses specifically, placing a company logo on the bottle’s label is not enough. Consumers today want an artsy, down to earth feeling from each bottle of wine they purchase and the label is your first line of defense in advertising the product.

Don’t Forget the Info – While a unique design is essential to any product, the details of the wine must also be included: name, dates, and the variety or blend. This information should be placed appropriately on the label to ensure the theme and visual appeal are coherent.

Regardless of how many customers you want to reach or the number of offered varieties, a perfect design will help the product get noticed. Wine label manufacturers who are familiar with the ins and outs of this process will be able to offer you several ideas to boost product awareness. Flexo-Graphics is a wine label manufacturer who specializes in custom design printing. We would love to hear your ideas and are able to offer a team of experienced professionals who can help you build upon them. Contact us today to learn more!

3 Considerations for Food Packaging Labels

If your business makes products that require third party food packaging labels, the capabilities you receive from your service provider can affect your operating costs and revenue in relation to three factors: product test marketing, package design flexibility, and printing on demand. Below, we take a look at each factor, and explain its importance to the packaging process.

  1. Product Test Marketing

In the IT world, there’s a discipline known as A/B testing, which measures the effectiveness of two or more factors that apply to the same thing. For example, a newly developed website might first feature a corporate spokesperson video on the homepage, then replace the video with a product demonstration video. The video option that generates the best site performance becomes the option of choice.

You can do the same thing with food packaging labels. For example, you might try different colors, materials, fonts, etc., and then choose the best options after testing them in the marketplace. Digitally printed packaging is a fast, flexible, cost effective way to perform the process.

  1. Package Design Flexibility

As mentioned above, the package design flexibility that digital printing offers has a direct impact on a business’ ability to test packaging options — and make necessary — changes within a narrow timeframe. But the flexibility that digital printing offers serves another need, as well.

If any of your products have ingredient changes, require new information mandated by the Food & Drug Administration, or you need to replace a photo due to copyright issues, etc., the changes can be made quickly and economically compared to older printing technologies. What’s more, digital creates exceptionally refined graphics that “pop out” on the package.

  1. On-Demand Printing

On-demand printing (a.k.a. print on demand) is a discipline in which a business’ printed materials are supplied on an as-needed basis. In some cases, the practice is used to create unusually small print runs. In other cases, the practice is leveraged to request unusually large print runs.

In either situation, on-demand printing helps businesses save money by letting them purchase what they need for the best price (i.e. a low price by ordering only as much packaging as needed or a discount price by ordering packaging in bulk).

How Flexo-Graphics can Help

A particular brand of food that develops a reputation for tasting great often “sells itself”, according to a well-known statement from sales and marketing. However, in order to develop that reputation, a new food must obviously tried for the first time — and our digitally printed, high-quality food packaging labels help make this happen. After the food is tried and loved, the label reinforces the brand, and makes it highly visible on store shelves.

To receive a free evaluation of how our best-in-class food packaging labels can help you bring your products to market and stimulate sales, give us a call today at (262) 790-2740, or use the contact form on our website. We look forward to learning about your business and its line of carefully crafted products.