craft beer spirit labels

Craft Beer Spirit Labels: Inessential Info Buyers Want to Know

As a label supplier, we’re accustomed to receiving information that’s essential for customers to print on their products, from FDA-required disclaimers to product-specific instructions. We also receive information that’s not essential by law or company mandate, but nonetheless plays an essential role in marketing. Craft beer is a good example of a product that uses this type of information.

Craft Beer Spirit Labels

Craft beer has gone from a beverage that intrepid beer lovers used to make in their spare time to products you can pick up from a grocer on the way home from work. But before they choose a six-pack to help them unwind, craft beer lovers often look for three technically inessential yet important pieces of information on the product label — information that can make or break the sale.

  1. Seasonal Brew

It’s a given that spirit labels identify the style of brew (lager, pilsner, ale, etc.), but they should also indicate whether the product was created with a particular season in mind. Part of the attraction of craft beer is that it isn’t batch-brewed as plentifully as big name beers. Seasonal craft brews have the most limited quantity of all, making them especially desirable.

  1. Brewer’s Story

What inspired someone start brewing a particular craft beer? Do they still use the same processes and quality control now that the product is barcoded? Sometimes, the great story behind a craft brew can almost make it seem to taste better.

Craft beer is a big business now. But to many, craft brands still seem more passionately created and homegrown than major corporate brands that first hit store shelves eons ago — and this is something craft brewers can capitalize on by telling the gist of their story on the label.

  1. Unique Ingredients

You’d be hard pressed to find a traditional beer brand in the U.S. that clouds its golden beverage with ingredients like chili powder, ginger paste, raw cherry juice, and cumin. But these non-traditional ingredients are fair game on the ingredient list of many craft brewers.

The appeal is obvious: The drink tastes far different than something from, say, Miller or Coors — and there’s a good chance the rarefied formulation won’t be available forever. Craft beer lovers snap it up while they can.

Need Spirit Labels?

Spirit labels apply specifically to alcohol: beer, wine, hard liquor, meade, and any other libation people drink enough of to make brewing and selling it commercially highly profitable. For every category of alcohol — and for specific brands — are pieces of information that, while not required by law or policy, are nonetheless essential to place on the label.

If you need spirit labels for craft beer that reflect how consumers buy regarding the information they look for on the label, Flexo-Graphics is here to help. To learn how we can design beverage labels that are perfect for your applications, call us today at (262) 790-2740, or send us an email through our contact form. We look forward to learning about your libations!

 

nutraceutical-labeling

Nutraceutical Label Solutions: 5 Reasons to Invest

Nutraceuticals are food products or dietary supplements formulated to provide specific health benefits in addition to nutrition. Common examples of segments in the nutraceutical market include: weight loss, anti-aging, strength building, detoxification, improved immunity, skin improvement, to name just a few. If you can think of a bodily function or condition that could benefit from a health supplement, there’s probably a nutraceutical for it.

Consumer Trends Redefining Health Trends

In recent years, consumers have become increasing concerned about the health of the environment and their own health simultaneously, causing the nutraceutical market to explode with products that are tailored to address a variety of maladies and strict dietary preferences.

Consequently, we’ve seen a big increase in the demand for nutraceutical label solutions, particularly ones that apply to at least one the following five factors: Baby Boomers seeking health sustainment, the move toward preventative health treatment, disappointment with pharmaceutical options, and a desire for alternative health supplements.

1. Baby Boomers Seeking Health Sustainment

We’d all like to be healthier, regardless of our age, but Baby Boomers have reached a time in life when many maladies result from the aging process alone. Consequently, Baby Boomers — many of whom have plenty of money to spend on high-end nutraceuticals — are demanding products that help remedy age-related ailments such as arthritis, high blood pressure, and osteoporosis. Many wish to replace pharmaceuticals with nutraceuticals if at all possible.

2. Move Toward Preventative Health Treatment

Health insurance costs increase by the year, making it difficult for many to afford treatment, even using resources such as health savings accounts (HSAs) and policy riders that increase coverage. As a result, many Americans are investing in preventative health treatments in the form of nutraceuticals, hoping to avoid the curative health treatments they receive at the hospital and doctor’s office.

An ounce of prevention is worth a pound of cure, as the old saying goes. Many hope to reduce medical costs by keeping their bodies rich with nutrients and other efficacious ingredients in nutraceuticals.

3. Disappointed With Pharmaceutical Options

We’ve all seen them: pharmaceutical commercials with beautiful scenery, serene music, and good looking actors, advertising medications that could could cure or palliate a serious illness… in exchange for possible side effects ranging from dry skin to suddenly meeting the reaper before your time. Whenever possible, many consumers would rather take nutraceuticals than prescriptions meds to avoid the sometimes serious side effects of the latter.

4. Desire for Alternative Health Supplements

In addition to replacing traditional pharmaceutical treatment, many health-conscious consumers are in the mood to replace conventional health supplements, too. Instead of “natural” supplements that nonetheless have artificial fillers and don’t target particular health needs, they want organic formulations with specific applications. Many high-end nutraceuticals aimed at treating or preventing specific health issues fit the bill.

Need Nutraceutical Label Solutions?

If so, Flexo-Graphics is here to provide them. Our nutraceutical label solutions cover all areas of label creation — graphics, required information, the right adhesive, label composition and surface finish, size and shape, and more — to provide the best label for your application. To inquire about our services, call us today at (262) 790-2740, or send us an email through our contact form. We’d love to talk!

nutraceutical labels wisconsin

4 Ways to Create a Distinctive Supplement Label Design

When you visit a pharmacy or a grocery store to buy a health supplement, there’s multiple brands to choose from. Customers may like the wide selection, but supplement makers have a different perspective: Brands other than theirs are competition — and the competition often sits nearby on store shelves.

How can a supplement maker make its product stand out on store shelves, and motivate customers purchase the brand instead of a competing brand, which is easy to acquire and has roughly the same price? One way is to use a supplement label design that contains the following elements that many other supplement containers don’t.

Elite Graphics

Elite graphics are comprised of three basic elements: specific images that apply to the supplement label (e.g. plump oranges for Vitamin C), non-specific aesthetics that accomplish a complimentary color scheme for the label (e.g. the interplay of yellow and green hues on the NatureMade label), and graphics that are printed with excellent resolution. Label quality draws inferences about product quality, hence the need for elite graphics.

Metallic Accents

Overusing shiny metallic accents on a supplement label can make the product look gaudy, but using the accents sparingly creates the right amount of pizzaz to catch the eye of shoppers. Most pharmacy interiors are brightly lit with rows of fluorescent lights. When you place a label with metallic accents in such a bright environment, the accents reflect the light and make the product easy to spot on the shelf.

Health Benefits

The Food & Drug Administration (FDA) may allow supplement makers to claim their products are good for addressing a health need, as long as the label includes an asterisk that references a disclosure statement that says the FDA hasn’t evaluated the claim. People buy supplements to restore and support health, so listing health benefits on the front label can be a smart marketing move. For guidance on supplement claims, see this helpful resource from the FDA.

Label Coupons

Some supplements cost as much as pricey prescriptions. If some of your supplements fall into this category, including a peel away coupon on the front label can be a great marketing move.

Many consumers associate higher prices with higher quality, but they still want to spend as little as possible. A coupon addresses the latter without detracting from the former; shoppers see the original price on the store shelf, and also see the opportunity to pay less with the coupon.

Need a New Supplement Label Design?

If the purchase of your supplements falls short of sales goals, and product quality or insufficient marketing isn’t an issue, something as simple as using a new supplement label design could be the solution. We say “simple” because supplement label design is simple when you outsource it to us.

We can provide you with the supplement label features above, among many others, and supply your labels on a set schedule or only as you need them — the choice is yours. To learn more about our services, please call us today at (262) 790-2740 to speak with a label specialist, or send us an email through our contact form. We look forward to helping you present attractive labels.