Do you use a printing service to create and manage labels for one or multiple products? A printing service provides benefits such as faster turnaround times, access to advanced technologies, and abundant design choices. By choosing a service for this task, overhead is drastically reduced in the following areas:
• Printing Technology & Inks
• Material Inventory
• Additional Staffing Costs
• Label Printing Waste
Unfortunately, the wrong printing service is detrimental to the success of any product, whether it be a food item or the latest technology trend. You may be using a professional provider and taking hits without even knowing it. So exactly how does a printing service reduce the quality or sales of consumer merchandise?
Here is an example: Sally has a new emerging frozen product with a promising future, but her printing provider is using the wrong materials or methods to produce the commercial label. Once the packaged item hits the retail freezers, the label begins to become unreadable or may even fall off. This is simply bad for business because the label she paid for cannot withstand the environmental conditions it will be subjected to during the item’s shelf life.
1. Using the Wrong Methods
The chosen printing processes will make a big difference regarding reliability, quality, and turnaround. These processes must match the needs of the product to be successful. Labels used to sell batteries are far different than ones you might need for an emerging medical product. The design must match exposure conditions, retail shelf location, and consumer needs to make the sale. Several printing methods are available, but not every one of them is the right one. If the label is not being printed in the right manner, it will cost you in multiple ways.
2. Poor Material Choices
It is easy to cover the aspect of choosing a material and/or adhesive that works for the product packaging. However, a forgotten aspect of this is ensuring the design matches the materials used to create the label. For example, the wrong combination will make the label hard to read or in some cases cause it to be overshadowed by the competition. Additionally, poor choices or inability to access better ones will result in the label fading, falling off, or becoming hard to identify. The result is a product that gets overlooked by the customer thus promoting the competition.
3. Non-Cohesive Colors & Design
The overall color scheme and design of a label contributes to product branding success. Dull colors, poor graphics, hard to read fonts, a visually unappealing shape, or the wrong finish will decrease the value of a product in the eyes of the customer. If your current printing service has not done well at making these areas cohesive in conjunction with the labeling material, then your product will be the one to suffer.
At Flexo-Graphics, we understand how important it is to have the right melting pot of processes, materials, adhesives, design elements, and finishing. We offer custom labeling, large quantity, distribution, and design services to our customers to ensure they get the right label for their product. Give us a call today to learn more!