Label it a Wisconsin Craft Beer Success

Grant Pauly is a brewmaster with an “Uber” creative marketing sense.  Grant recently rebranded his company 3 Sheeps Brewing, with Flexo-Graphics right by his side, and his design team, Matt Tanaka Marketing, leading the way.  With an entirely new look for his craft beer, Grant went against the grain, to produce a one of a kind craft beer label line. The design includes a sandblast varnish that creates a visual queue and tactile feel to set his craft beer apart.

The 3 Sheeps Brewing Founder explained the “why” behind the packaging change. “The rebranding process forced us to stop and reflect on these last few years, and really figure out what was important to us, what kind of beer we make. It all boiled down to this: Brewed With Heart & Science. The heart represents our passion, experimental spirit and drive to push boundaries. The science is our commitment to detailed research and tests until we get everything just right. We wanted our new packaging to reflect that.”

Grant’s story was well told in a recent interview with the Wisconsin State Journal, by Chris Drosner.

To learn more about 3 Sheeps Brewing in Sheyboygan, Wisconsin, or to try their special craft beer, you can visit their website www.3sheepsbrewing.com .

To learn more about Matt Tanaka Marketing, and their creative services, you can visit his website www.matttanakamarketing.com .

If you are looking for label printer to help with your unique craft beer, please contact us at 262-790-2740. We look forward to helping you thrive like Grant!

wisconsin-commercial-labels

Wisconsin Commercial Labels: Why Partner with a Local Business?

Finding a professional commercial label provider is important to ensuring your product is easily noticed on any retail shelf. Whether you are seeking a local provider in the Wisconsin area or simply want a high-quality, dependable partnership, a few key details will determine the level of received satisfaction. Always consider how long the company has been in business because this offers insight into their experience level and overall knowledge regarding commercial labels.

Several factors will play a role in the provider you choose to work with including their ability to meet industry standards, design requirements, and custom needs. What printing capabilities to they offer? Does their location promote faster delivery times? The supplier should be able to provide a solution consisting of the desired mix of design elements, materials, and adherence qualities. Are they able to produce custom designs and are their prices reasonable? A regional supplier can sometimes offer additional benefits to your business.

What Are the Benefits a Regional Supplier?

When it comes to choosing a vendor or supplier, there are a lot of questions to answer. Sometimes staying local makes it easier to remain on top of your labeling needs such as custom design changes or a sudden short run order. Regardless of your specific requirements, the result should always be a dependable company who can offer precisely what is needed and who knows the business.

It is sometimes easier to learn about a local provider and determine their overall dependability. This is because other businesses have either worked with them or have information about the company. The better the word about their services, the better your experience will be. Consider the following benefits of keeping your supply chain local before making a final decision:

  • Lower Shipping Costs – A supplier who is nearby will naturally result in reduced shipping expenses for a company.
  • Faster Delivery Times – The closer the supplier, the better the odds of receiving orders faster.
  • Reactive Business Relationship – At any moment a challenge might take place where a custom short run might be needed or a lucrative opportunity arises. Staying local could ensure the “yes” you need to make it happen!
  • Improved Control over Services – When a supply chain is spread thin, so is control over these processes. The ability to have in-person meetings delivers an opportunity to address concerns or fix problems at a faster pace.
  • Supply Chain Efficiency – The supply chain drives the overall cost of a product or service and a local supplier offers increased efficiency. Beyond savings in shipping costs, the choice reduces logistics spending. This adds up when labels must be shipped to and from multiple locations.

Working with a Wisconsin commercial label company delivers both cost savings and increased dependability. The choice may generate additional revenue from local business since others in the same region will see the effort to keep operations local. Getting these items from a dependable Wisconsin commercial label provider is good for the community as well. If you are seeking a dependable, experienced labeling partner, Flexo-Graphics would love to be on your team! Contact us today to learn more about how our services can benefit your labeling needs.

How to Avoid Machine Applied Label Problems

The details of how labeling will be applied are sometimes overlooked until the process has taken place. A label may have a wrinkle, not adhere to the surface, or simply fall off under certain conditions. This is true whether it is being placed on the product by hand or by an automated process and a few considerations can prevent these difficulties. One of the easiest ways to avoid application issues involves going over the fine details before ordering the actual prints. These include some of the following:

  • Application Environment
  • Application Method
  • Type of Adhesive
  • Surface Type & Area

Each of these factors plays a part in how well the label adheres to the item and the ease of application. Labels may be attached by hand, semi-automatically, or by full automation. For mass production, automation is the most common way to achieve this part of distribution.

Automation offers a fast, accurate way to apply a large quantity to surfaces such as bottles. However, improper sizes or the wrong application surfaces can cause issues during this process. For example, if the orientation does not match, then the label will not have a smooth transition onto the surface of the product or item. When using machinery, one of the biggest questions to consider is: “Is the label compatible with the machinery and application method?”.

4 Key Factors to Evaluate Before Buying

An incompatible label will result in more waste, reduced efficiency, and higher costs. Not to mention, the wrong material or sizing choices could be harmful to the equipment used for this process. When buying these items for machine application, the following 4 considerations will save both time and money:

  1. Surface Type – The application surface is one of the most important aspects because the materials must be a perfect match. For example, some labels are designed for glass surfaces while others work better on plastic.
  2. Environmental Conditions – Surrounding conditions like colder temperatures or extensive humidity will have an impact. Some materials are not able to perform in these conditions thus resulting in application or quality troubles.
  3. Container Labeling Area – The physical location and size of the area where they will be placed determines adherence, physical appearance, and more. If the label does not fit the area, issues during application will be inevitable.
  4. Label Size & Shape – The physical size and shape of the label are also imperative. One that is too large will potentially adhere unevenly or be tapered. A smaller one will not fill the area and result in a less visually appealing design.

To avoid sizing difficulties, the labeling area should be precisely measured and provided to the professional printer. It is equally important to tell your provider what type of machinery will be used to ensure the provided labels are not too tightly or loosely wound. Other considerations could be the materials themselves such as any used liners or adhesives. At Flexo-Graphics, we understand how important it is to get the right qualities for machine applied labels. With a few details, we will ensure you get quality labels and the right results for all your product needs.

Label-Mistakes

5 Mistakes when Making Labels for your Products

1) “A paper label off my home printer will due just fine”. – Your home printer can serve lots of functions but making labels for your products generally is not a good idea. Whether your product is homemade maple syrup, a wine you’ve perfected from your vineyard, or an industrial component created from your machining operation, the “home paper labels” are ultimately going to fail. They would be great to stick on your kids homework, but on a product…. Not so much.

2) “I just need a permanent adhesive.”– We really wish there was a one size fits all adhesive. But is duck tape the same strength as cellphane tape? Are they the same as Emler’s glue? All  are permanent.  BUT,  the susbtrate sticks too and the temp range you need can vary.

3) “It doesn’t matter the direction the label is on the roll, I’ll just apply by hand.” – Have you every really applied 1,000 labels by hand? That really takes some time. Can you really place them on the product “straight”, without bubbles, wrinkles? Plan ahead for a future auto apply, you’ll thank yourself later.

4) “I just want my Logo and product name on there.” – Are you sure you don’t want a model number? A part number? Ingredients? Contents section? Do you want a lot number to track when you produced it? Are there any warnings you need? Maybe head out and take a picture or buy some like competitors products and see what they put on their labels. There is a good chance a google search would also help you. Almost any industry needs specific details on their products. Don’t let your product be “not sellable” because you didn’t add something.

5) “I’ll just have my friend/daughter/son design them.” – As long as your friend/daughter/son has designed specifically for label printing before, you are good. But If they design wicked cool websites or web ads, or incredibly amazing posters, doesn’t always translate to the label printing process. Have them talk to your label printer first, and ask questions about files, and sizes, and bleeds and fonts and traps and pms colors and dieline layers and dot gain. If they know what all that means – then you probably are in good hands.

Is your company making any of the mistakes above? If so, don’t worry, we can help. Call us today.