custom-supplement-labels

Making Custom Supplement Labels Work for Your Business

Consumers today use supplements to either gain nutrients not received through their daily diet or to boost overall health. As this trend continues, producers must find innovative ways to reach their customer base and get ahead of their competitors. One approach has been to design custom supplement labels. This market has become extremely competitive; however, tailored designs aid in increasing sales by getting the product noticed by potential customers.

Custom supplement labels help a product to get noticed among busy shoppers as they run through the motions of their day. Whether the product is a vitamin water or in pill form, an attention-grabbing label enhances the chance of a sale. Since labels come in a variety of shapes and sizes, these will be the first decisions to be made when having a professional create them for your product.

Production & Materials

Style, size, and quantity are just the beginning of your choices for custom supplement labels. After making these decisions, you will need to evaluate the materials used to make them, the inks/graphics, and the process for creating them. Choosing a distinctive material over the common selections offers increased presence on the consumer shelf. Here are additional ways to get more attention than the other guy:

  • Use a Special Material
  • Keep the Focus on Your Brand
  • Accent the Label with Foil or Metallic based stock
  • Create A Custom Design

A majority of labels use white or colored paper combined with an adhesive and finish. However, several specialty choices are also available including a variety of films. Foil may be used to create the whole label or to accent portions of one. Another option could be using a gloss or matte laminate to make the label unique. With custom designs, there are no limits and you have a whole landscape to work with!

A Few Easy Tips

There is no wrong approach when creating a label; however, not every design is created equally. For example, improper use of space, the wrong colors, or an inability to provide the required information takes away from the product. Sometimes it takes just a second viewing something from the eyes of a consumer to determine if the design is good. The typical consumer wants to get the information quickly and make a decision. If the information is not easy to see or difficult to process, they will move on.

A good example of this is complex fonts and graphics, because they are sometimes difficult to read. Some fonts or graphics simply distract from the product and take away from the message. Color combinations work much the same as fonts, as they must be visually appealing and add to the message. If they do not go well together, then the custom supplement label appears too busy to the consumer. This will result in them moving onto another product

Flexo-Graphics offers a variety of labeling material choices and can help you get the perfect design to properly represent your brand. Contact us today to discuss how we can help your label get noticed!

tough-labels

Tough Labels: Durability is in the Design

Labels are a common marketing and informational tool these days, but not every one of them is effective. For example, if the wrong production process is used for a label then it may not be durable enough to excel in certain conditions such as chemical exposure. The same applies if the adhesive or materials are not compatible with the application surface. Tough or industrial labels have several purposes including the following application needs:

• Product Identification
• Maintenance
• Warning Symbols
• Medical Authorization or Validation
• Directions or Instructions

Tough labels are exposed to rigorous conditions and are often used to warn operators or users of potential dangers. This means they must be able to maintain readability, be highly durable, and have the right protection qualities. Simply choosing a design without considering all the application factors could not only be expensive, but dangerous.

Consider the Label Application Surface

Knowing the qualities of what you are labeling is beneficial during the development of a label construction. Before choosing your materials, consider the following:

• End Production Substrate– Different adhesives work with different substrates. Is the substrate aluminum, glass, plastics, or galvanized steel? Each may require testing of different acrylic and rubber based adhesives.

• Surface Conditioning– Identifying the characteristics of the surface area where a label will be applied is vital. Curved versus straight substrates, painted versus unpainted, textured versus untextured all change how an adhesive is able to adhere to a substrate.

• Climate and Temperature Exposure – Any product or item that will be exposed to extreme heat or cold needs an adhesive capable of withstanding these conditions.

Additional Label Decision Factors

While the application surface and characteristics are important, a few other decisions will play a role in the durability and effectiveness of any tough label. One consideration is the length of use after application: days, months, years, or permanently. Do they need to be removable or should they be permanent? In some circumstances, the labels have to be removed as information changes. Permanent labels will require a different material combination than removable. Here are a couple more factors to evaluate before making a decision:

• Sunlight Exposure
• Water Resistance
• Chemical Resistance
• Gas and Oil Exposure

It is always best to use an experience supplier who has tested the materials and inks to ensure the label will withstand these conditions. The team at Flexo-Graphics is backed by 30+ years of experience and can help you determine what labeling materials, substrates, finishes, and adhesives are best for meeting these application needs. Give us a call today to learn more!

Supplement Packaging Labels: Putting the Pieces Together for a Reliable Image

One of the largest battles for any supplement producer today is getting their message to potential consumers. With so many products available on the market and the fear of bogus claims, marketing these items to consumers sometimes seem like a daunting task. Supplement packaging labels make a big difference regarding the number of times your item gets picked over alternative choices on the retail shelf. In the end, consumers want a product that promotes good health and overall wellness.

Finding the right product in the melting pot of options is the hardest part for consumers. Supplement packaging labels designed to provide the important details quickly in an eye-catching design are the way to get ahead of your competitors. It’s not just about standing out on a shelf because the internet provides a plethora of choices as well. Consider the number of times you had to make a choice about a product online. While the specs might be a factor, the initial visual presence of the item also played a role.

Before Ordering and Printing Labels

A more obvious aspect of label design is catering to customer needs; however, what are those needs? Your supplement has a defined end result for the buyer, so what is this purpose? Effectively reaching the target audience is the first part of successful product marketing. Regardless of the purpose, the label will be the first item the consumer sees when making a decision, whether in a store or online. A supplement packaging label design must meet the interest and demand of the following:

• Age & Gender
• Geographic Location
• Personal Interests
• Activity Level

Colors used for the labels and applied graphics are helpful in keeping an individual’s attention. A color is able to create a specific feeling making it important to combine the appropriate hues for displaying a product. A good example is the color blue, which is often used for supplement packaging labels to provide a feeling of stability or reliability. Brighter hues create feelings of motivation or determination while softer ones are more calming. Hue selection both in brand and label design will have a significant impact on product success.

Wording on the supplement packaging label will contribute to how consumers see the product. The wording should provide a clear image to the customer about the item’s purpose and its offered benefits. Labels are already required to have regulated information due to federal laws. You want to use the remaining space to ensure the customer sees the benefits of using your product. This entails more than simply using the right wording, as ensuring the supplement does what it claims is equally important.

So many products make false promises that you do not want to be grouped in with them. If health claims will be included, then they should properly correlate between the supplement and the promise. Otherwise, your product will be viewed negatively among the competition. Flexo-Graphics has the experience you need to ensure every element of supplement packaging labels creates the right marketing presence. Give us a call today to see how we can help you make this part of branding a snap!