quick-turn-labels

Why Do Businesses Use Roll Labels for Short Runs?

Roll labels provide numerous benefits when in need of a cost-effective option for running short promotion or highlighting a new product feature. These labels deliver the ability to achieve short run printing while gaining a beautifully made, custom solution. When considering whether to purchase professionally made labels for a product, organizational requirements, shipping, or other purpose, one of the basic choices will be purchasing them by the sheet or as roll on labels.

Sheets & Roll Labels: What’s the Difference?

Sheet labels have an appearance much like printer paper and are produced in a set count based on the stock size. They typically are offered in the same sizes as printer paper such as 8.5” x 11” or 11” x 17”. Sheets may be loaded on a business printer, but are also professionally done. A big determinant is customization and color. Professionals have design expertise as well as methods to ensure colors do not bleed or appear faded. They can make recommendations to guarantee the printed result is as desired without extensive waste or time.

Roll labels appear more like the paper you would use to feed a receipt printer. They come in a big cardboard roll and are typically produced using one of the following methods: flexographic printing, digital printing, direct thermal printer, or thermal transfer printing. Common roll sizes are one or three inches, but can vary depending on the provider. Additionally, the stock may consist of paper, films or metallic stocks. Having a professional handle the details ensures accurate, consistent roll labels at a minimal cost.

What Benefits Are Gained with Roll Labels?

Every label production scenario can call for different solutions and roll labels are no exception. For example, if the label will have different content each time, then it might be best to print them either individually or have them professionally done on a roll. Here are few additional reasons to choose this option:

  • Faster Turnaround Times – Roll labels are ideal for short runs since the counts may be small and turnaround time is fast.
  • Abundant Material Choices – A roll may be acquired in numerous materials. Certain materials add qualities such as water resistance or textured finishes.
  • A Wide Selection of Shapes and Sizes – Roll labels came be converted in several shapes as well as sizes.
  • Create Less Waste –The roll can easily be imprinted to add additional content, and applying labels from a roll generally produce less waste than sheeted labels.

Using professional roll labels for short runs offers a variety of perks from shorter counts and lower prices to higher quality results. On top of these benefits, quality providers offer customization options for small or large print counts. If you are in need of a high-quality print solution, the team at Flexo-Graphics would love to help! Give us a call today to see how easy it is to acquire high-quality short run, roll labels.

booklet-labels

3 Label Trends Here To Stay

…And how are you handling these trends?

Half way through 2017, it’s clear there are 3 trends that are in it for the long haul. We’ve experienced these trends with many of our customers, and hopefully we’ll give you some ideas how to handle these trends relative to your organization.

Multi-National Products

booklet-labels

Booklet Label

More manufacturers are finding new markets for their products. As a result, the product labels require diversified languages and more copy for regulations. Graphic Designers and Legal Departments are pressing for more space, and are turning to booklet labels to help solve many of these issues. More on Booklet Labels
 
 

Personalize / Regionalize / Millennialize

MERLOT-FLEXO-WINE

Personalized Label

Consumers are pressing product development to make products specifically for “me”, or “really really” close to being for me. We are seeing more single line products diversifying into products that create a personal connection. Whether its a “state branded” food, or an outdoor power tool specifically for the Midwest, or a smoothie drink designed for the 20 something, personalization is here to stay.More on Personalized Labels
 
 
 

Point of Sale Appeal

point-of-sale

3 Sheeps Label

With the advances of major online retailers, consumer product companies are making a heavy push to grab customers when they are actually in stores. Marketing departments are pushing concepts so their products stand out more than ever. Unique varnishes, multi layered finished, cold foils, and regional themes of products are just some ideas. Marketers are putting a heavy emphasis on making even more of an effort for their product to stop someone in the aisles.More on Unique Labels Like 3 Sheeps
 
If you are experiencing these trends, and need some help or ideas of what we are seeing, please reach out to Mike McDonough.

lidding film

Lidding Film: A Versatile Approach to Marketing and Protecting Your Brand

Lidding films are an important part of single serving or portion controlled items like coffee. They have become very popular in the food industry since they can be easily be customized with your brand or logo and product information. The film is sealed and creates a protective barrier for the product. Lidding film is ideal for lots of Stock Keeping Units or SKU’s as well as smaller run volumes. It is commonly used in the food and healthcare industries.

So, what exactly is lidding film and why is it an option for marketing your product? The film creates a seal over the container opening that effectively maintains freshness and safety while making it easy to open. This type of lidding can be found on plastic bowls, single-serve containers, cups, and trays. A few common food items it is applied to include:

  • Coffee
  • Meats
  • Dairy
  • Soups
  • Yogurt

Lidding films are extremely versatile when it comes to packaging and protecting a product.

The Many Qualities of Lidding Film

Lidding film may consist of numerous qualities, which have proven to be helpful outside of the food industry as well. Materials typically consist of a foil and/or paper structure. The structure is determined by the actual container the lidding film is being applied to, the application specifications, as well as the packaging the packaging manufacturer. A film can have high or low barriers, or a multi-layer design to further protect the freshness or quality of an item. Lidding films are ideal for several product markets including:

  • Health
  • Hygiene
  • Industrial
  • Lawn & Garden
  • Pets
  • Household

At Flexo-Graphics, our specialty is roll-to-roll lidding stock, which is great for smaller run volumes, high sku counts, and single-serve products. Our team will work with you to ensure quality graphics are appropriately paired with the right materials. We want to be your go to provider for your design and lidding film needs. Give us a call today!

Vodka-no-look-label

Distillery Labels: Using the Elements to Create Your Own Unique Brand

Distillery labels are a unique marketing item because they require a little more attention to detail in order to relay the proper message to consumers. The spirit industry is a big deal these days with craft beers, specialty wines, and other products soaring in popularity. Distillery labels need to have an eye-catching design that is versatile and durable. Just like the work put into the crafted product, a label needs to relay the same dedication to quality and perfection.

Many distillery labels are designed to create a vintage appearance, but these are not the only options. Technologies used today allow almost any design to come to life whether it is to create a bold, vibrant, or all original look. A few of the strategies used include:

  • Textured Stocks
  • Creative Label Shapes
  • Clear / “No-Look” Labels
  • Foil Accents
  • Two tone Varnishes

Professional printing services are able to create an appearance of depth and add unique textures to the design. Flexographic printing is a good option when you are requiring large orders. Other digital printing options can be used for smaller, short run orders. Regardless of your distillery label requirements, professional printers offer a great amount of versatility for any design.

Why is a Custom Design Essential?

In the wine and spirits market, it is important to distinguish a product for the numerous competitors on the shelf. Some consumers choose a spirit due to tradition, while others choose one because it coincides with their rebellious nature. Either way, custom designs allow you to appeal more directly to your target customer base rather than spending time attempting to appeal to the masses. If you are an emerging craft or spirit distillery, then the branding behind your label is critical. Even if it is an established business, numerous benefits are possible with this choice. Here are several reminders when designing your label:

  • Tell Your Story –Customize the label to the story you want to tell. Make the buyer connect with who you are through the graphics on the label.
  • Showcase – Design the label so end users want to keep your bottle and label displayed on their shelf. Make it a showcase piece during and after use.
  • Color – A label designed to be different colors can bring different emotions from the buyer. Consider the colors and how they can affect the “tone” of your product.
  • One of the Select Few– Consider adding custom numbering or identification to each label through Variable Data Processing to allow your end customer to feel like they are part of a unique group.

Regardless of the type of spirit your distillery is marketing, custom labels offer a number of benefits at an affordable cost. The experienced team at Flexo-Graphics will help with ink, material, finish, and adhesive selections to ensure the desired results. Call us today to get started!