prototype-labels

Do I need a Professional Label Manufacturer Just for a Prototype?

Every great product has a story. Once upon a time someone had the interesting idea to put a light adhesive on the back of paper so that a person could jot down notes, and then stick the paper where the notes would be most useful. Today 3M produces 50 billion of these “post-its” a year. They solved a problem that consumers really didn’t even know they had. Is your prototype the next post- it? Making sure your product gets the best opportunity to succeed should be every inventors goal.

One often overlooked step in prototype production is labeling. It is often an afterthought. So much time and energy goes into a product that exhaustion may set it by the end of the process. What developers need to remember is that getting a product labeled properly can be just as critical to its success as the product itself. Let’s look at some of the things you should consider when selecting the proper label for any product.

  • Endurance – What environmental conditions will the prototype be subject to? Heat, cold, moisture? All of these factors can affect the way the label looks, but also determines whether or not it will adhere properly to the prototype and how long it will stay where it needs to stay.
  • Longevity – How long do you need the label to last? Have you actually determined the shelf life of your prototype? If so, do you know what type of substrate and printing will endure for that lifetime?
  • Design – Color, font, size, shape, print – all of these things really matter when it comes to design. Do you have an expert to walk you through what consumers respond to? Do you know how to determine what matte will give you the finished look intended?

There are so many steps that go into bringing a prototype to market, but you certainly don’t want to put an incredible product together only to have it die on the shelves from improper labeling. Make sure you take the time to find a good label manufacturer to walk you through the whole process.

Experience Matters when Choosing a Label Manufacturer

One of the most important assets any company brings to the table is their experience. An experienced labeling company will have worked through numerous “trial and error” situations to be able to offer you the solid advice you need in getting your prototype labeled properly. They will ask the right questions and be able to provide the right answers. They will have a team of experts who will help you pick the right design, choose the proper material, understand the processing time, manage your expectations, and deliver on time. Experience cannot be emphasized enough when it comes to choosing your prototype label supplier.

Looking for a Prototype Label Supplier?

If so, Flexo-Graphics is a great choice. We offer a variety of label solutions for different label applications and provide a great selection of product labels, among other benefits. To learn how we can use our special expertise to create precisely the type of labels you need, please call us today at (262) 790-2740, or fill out our contact form.

 

 

4 Reasons Not to Use an Online Label Template

Competition can bring out the best in companies. It can drive innovation and quality, plus lead to collective learning. It can increase knowledge which leads to improved customer service and experience. While there are many advantages of competition that keep a business healthy, there can be some drawbacks as well. Sometimes, in order to stay competitive, businesses look for ways to reduce costs getting their product to market. If you can reduce your costs and either maintain or improve quality, then that’s a no-brainer. These cost cuts will actually improve your bottom line, but what if quality actually suffers? Your business is likely headed toward poor long term results.
One area businesses may focus on for cost cutting is product labeling. Below we look at why going with a cheaper labeling template may not actually improve business or save money in the long run.

Top Four Reasons to Stay Away from Online Label Templates

  1. While online templates may seem easier for short term speed to market, the use of a graphic designer will prepare you for long term success of replicating your brand look. Some online logos, designs, and lookouts are not portable to your other brand needs.
  2. Online template and order sites often have very generic stocks and adhesives. The stock and adhesive are critical to making sure the labels stay on the exact substrate. Are you comfortable with a general “permanent adhesive”? We’ve seen generically identified “permanent” adhesives have good staying power on a box, but may lift away easily on a bottle or on a metal component.
  3. Online templates are fairly successful at capturing single, stand-alone labels, but what if you have 4 or 5 or 10 labels with the same size, and need. More than likely a traditional label converter will be able to create a buying program that fits you better, and paying for 4 or 5 or 10 different label orders with no economies of scale.
  4. Online template and order sites are often a service provider and not a true manufacturer of labels. Do you know the service provider? Will they be in business for a long time? Do they have real printing equipment? Do they have to call someone else that actually is printing your product if you have a customer service question.

Flexo-graphics has been around for a long time and will continue to be. Online template and order companies can serve a purpose, but if you are looking to build a long term brand and want answers form the source, and real life people assist, CALL US.

Looking for an Experienced, Trusted Label Supplier?

If so, Flexo-Graphics is your ideal destination. We offer a variety of label solutions for different label applications and provide a great selection of product labels, among other benefits. To learn how we can use our special expertise to create precisely the type of labels you need, call today at (262) 790-2740, or fill out our contact form.

Why Are Prototype Labels an Essential Part of Product Development?

Prototype-LabelWhen you are creating merchandise to put out on the market, how it looks is just as important as the purpose it fulfills or enjoyment it provides. Prototype labels may be used to get a complete view of how the product will appear before it is ever put on the consumer shelf. Let’s say you have put the man hours in to complete the design and prototype for a new item. Here are three important questions to answer before labeling it for placement in a retail environment:

  1. How will it be marked and branded?
  2. What compliance requirements must be met?
  3. Should inserts be part of the packaging criteria?

Packaging inserts and labeling are just as important as the functionality of a product. This is because every market has regulations on what information should be provided as part of the packaging and the label is the first thing a consumer looks at. Prototype labels help you gain knowledge about the full appeal of this new, exciting merchandise. With this service, it is easier to determine what will work best in regards to:

  • Label Size
  • Text Size
  • Logo Application
  • Compliance Components
  • Warnings

The labels could be created with a design tool for printing on a computer in the office; however, the excess glue and rough edges might take the appeal away from your exceptional product. This also takes time away from other important tasks, as the process of making an initial design and the required changes are often time consuming.

Prototype Labels Are Extremely Useful

For most manufacturers the best option is to have a professional develop a printed sample to see exactly what the product will look like before it is put on market. This is where prototype label services shine, as the right professional will be able to help in pinpointing required components and ensure that it is visually appealing to the consumer. Providers of this service are able to work with you to create an initial design. They will then provide the prototype label based on this design.
If the initial design does not work, the provider will be able to tweak it prior to mass production. This ensures the labeling has the right look, feel, and all necessary components. It also prevents the negative effects of printing an excessive quantity only to find out that the labels do not provide the desired end results. Prototype labels provide these among other benefits:

  • Provide a Complete View of the Finished Merchandise
  • Verify all Regulatory Components Are Properly Applied
  • Provide an Idea of Proper Logo Placement
  • Achieve the Appropriate Look
  • Verify Sizing & Placement of All Components
  • Prevent Excessive Spending on Label Development

A prototype label is the perfect option for adding the finishing touches to a product currently being developed. It allows you to see label appearance and to ensure all information is correct prior to mass printing. At Flexo-Graphics, we offer this service to aid in merchandise development in a number of industries and markets. Contact us today to see how we can help you get just the right label appearance for your new, break through product.