Every great product has a story. Once upon a time someone had the interesting idea to put a light adhesive on the back of paper so that a person could jot down notes, and then stick the paper where the notes would be most useful. Today 3M produces 50 billion of these “post-its” a year. They solved a problem that consumers really didn’t even know they had. Is your prototype the next post- it? Making sure your product gets the best opportunity to succeed should be every inventors goal.
One often overlooked step in prototype production is labeling. It is often an afterthought. So much time and energy goes into a product that exhaustion may set it by the end of the process. What developers need to remember is that getting a product labeled properly can be just as critical to its success as the product itself. Let’s look at some of the things you should consider when selecting the proper label for any product.
- Endurance – What environmental conditions will the prototype be subject to? Heat, cold, moisture? All of these factors can affect the way the label looks, but also determines whether or not it will adhere properly to the prototype and how long it will stay where it needs to stay.
- Longevity – How long do you need the label to last? Have you actually determined the shelf life of your prototype? If so, do you know what type of substrate and printing will endure for that lifetime?
- Design – Color, font, size, shape, print – all of these things really matter when it comes to design. Do you have an expert to walk you through what consumers respond to? Do you know how to determine what matte will give you the finished look intended?
There are so many steps that go into bringing a prototype to market, but you certainly don’t want to put an incredible product together only to have it die on the shelves from improper labeling. Make sure you take the time to find a good label manufacturer to walk you through the whole process.
Experience Matters when Choosing a Label Manufacturer
One of the most important assets any company brings to the table is their experience. An experienced labeling company will have worked through numerous “trial and error” situations to be able to offer you the solid advice you need in getting your prototype labeled properly. They will ask the right questions and be able to provide the right answers. They will have a team of experts who will help you pick the right design, choose the proper material, understand the processing time, manage your expectations, and deliver on time. Experience cannot be emphasized enough when it comes to choosing your prototype label supplier.
Looking for a Prototype Label Supplier?
If so, Flexo-Graphics is a great choice. We offer a variety of label solutions for different label applications and provide a great selection of product labels, among other benefits. To learn how we can use our special expertise to create precisely the type of labels you need, please call us today at (262) 790-2740, or fill out our contact form.