craft beer spirit labels

Digital Labels: The Perfect Solution When you Need Labels Fast

If you are trying to get your product out to market faster or desire the most cost effective way to brand it, then digital labels offer a high end graphics option without extensive setup or costs. What are digital labels and how do they help businesses? This form of labeling is an alternative to the traditional approach of flexography where flexible plates are used with a cylinder to transfer the label on the material. Traditional approaches entail extensive setup and are better suited for longer run and multiple construction projects, while digital labels deliver these benefits:

  • Reduced Overhead
  • Minimal Setup
  • Faster Delivery
  • Higher Quality
  • Customization

This type of labeling involves the transfer of electronic designs to print without any extensive intermediate steps. By using digital labels, it is easier to gain higher output quality as the computer is able to automatically adjust text and fill in gaps as the process takes place. Digital labels also make it easier to achieve brighter, high quality images.

Brand managers and owners are finding digital label production centers as an excellent complement to their traditional long run flexographic label operations. Corporate buyers achieve their goals in reducing label inventory or obsolesce, and marketing managers achieve their goals with digital partners through of faster time to market, and better consumer response to their packaging.

Understanding the Value of Digital Labels
Digital labels provide an opportunity for companies to apply customized designs, decrease printing time, and supply a lower cost, fast approach to market entry. A good example of this is the Craft Beer market because labels are often unique and of high quality. This allows producers to quickly place a stunning design on the product for seasonal campaigns or other marketing objectives. Besides the basic benefits listed previously, digital labels provide these additional advantages:

  • On Demand High Quality Printing
  • Elimination of Plate Costs
  • Fulfill Short Run Requirements
  • Offer a Simple Option for Sample Runs
  • Promote Personalized Products
  • Have Lower Preparation Costs
  • Boost Time to Market
  • Deliver Rapid Turnaround
  • Easier to Modify

If you are not using digital labels for products then odds are it takes longer to get your products to market and the cost is soaring. With digital labels, it is easier to churn out high quality designs as well as change them on the dime. Digital printing offers the ability to create custom designs, facilitate on demand printing, and supports the rapid turnaround many company’s today require for supporting “Time to Market” objectives.

The quality of every label has a significant impact on your product, as it is the true eye catcher for potential customers. A poor design or an inability to make sudden changes prevents your product from entering the consumer market quickly. At Flexo-Graphics, we specialize in this area of printing and want to help you achieve the right design for your product so that it stands out from the rest. Contact us today to learn more about our digital labeling processes and how they will help your product shine.

What Makes Variable Labels so Appealing to Consumers?

variable-labelsVariable labels are printed on demand to feature unique aesthetics and information, such as images, text, and numbers, to name a few. An example of variable labels that are designed for consumer appeal are water bottle labels that contain a message for each attendee to a wedding or a corporate event. Similarly, Coca Cola has printed people’s names on the front of its plastic cola bottle labels with the same appeal in mind.

Variable Label Appeal

Speaking of appeal, what makes variable labels so attractive to consumers? This is a question every company should answer concerning its target audience before it uses variable labels for product distribution. Obviously, the appeal of variable labels to one customer demographic may be different than the appeal of the labels to another. However, there are certain appeals of variable labels that tend to transcend target audience parameters, particularly the four below.

  1. Personalization

The modern depersonalization of consumer products can be traced back to the Industrial Revolution, when companies became interested in cranking out as many products as possible within a given period of time to increase profits. As consumers, we are used to this scenario today. So, it pleasantly surprises us when we see a product such as a Coca Cola bottle with our name on it. It is not only the personalization that counts, but also the fact that it is so unique.

  1. Customization

Consumers are also attracted to variable labels because some companies that use the labels accept custom orders, as long as a certain number of units are purchased. Imagine planning a Christmas office party and having one or more types of prepackaged beverages with each attendee’s name on them. Everyone wants to throw a party that won’t be forgotten, and using customized drink containers can be one element of throwing a party that achieves the goal.

  1. Creativity

In the minds of many consumers, something that looks new is new, even if the product is the same as before, with new packaging. When companies roll out different creative packaging options for the same product, sales numbers often insinuate that consumers are interested in more than just the usable part of the product. As admirers of aesthetics in various forms, they are also interested in the creativity that went into producing the eye catching, diverse packaging.

  1. Limited time

A particular company’s specific uses for variable labels probably won’t last forever. Thus, customers are attracted to the labels based partly on the ephemerality of the label presentation. Knowing that something won’t be available forever naturally encourages us to “get it while we can.” This is one reason why time sensitive marketing incentives work so well at selling temporary products. Consumers don’t want to miss out on what may not come around again.

Looking for Variable Labels?

If so, you have come to the right place. Flexo-Graphics is a full-service label printing company that handles the entire creative cycle for producing variable labels, including: R&D / need assessment and management of graphics, color, print, and warehousing. We also provide E-tools and client support to offer a best in class customer service experience. To learn more about our variable label solutions, call us today at (262) 790-2740 to get started.

label design

Label Design: Why is the Help of a Professional Important?

label designIf you are trying to move a product to market, then the label design is an important aspect of this process. As the first line of sight to any customer, the label design must not only describe the product, but also gain notice ability above the competition. With this part of product marketing, the rules are not black and white. The right combinations of choices will guarantee the desired message, appearance, and qualities are transferred to any product. Label design involves a variety of choices including:

  • Layout
  • Size
  • Shape
  • Colors
  • Ink Types
  • Adherence Properties
  • Protective Coatings

Unless you are printing only a couple of labels for the lifetime of the item, it makes sense to gain the help of an experienced professional printer. The end cost will be lower, the quality is better, and they have the necessary equipment to print short-run or large-scale quantities. Additionally, choosing to do it on your own only provides one printing method. Experienced professionals offer many ink, stock, liner, and design choices with a lower margin for error.

Digging into the Details

A professional is able to offer advice based on available stocks, inks, application methods, and adhesives. These gurus of label design have inside knowledge backed by years of experience. The design process will take less time while offering outstanding results. Most printing professionals have certain specifications to ensure the label design is printed appropriately. For example, a specific distance is required between multiple line colors to prevent trapping and if die cutting, the print area has to be a certain distance from the cutting location. Here are a few other technical considerations to keep in mind for your label design prior to sending it to a professional:

  • Design Software
  • Minimum Font Sizes
  • Minimum Thickness
  • Reverse out Font guidelines
  • CYMK and Pantone color call outs
  • UPC restrictions
  • Screen and shadow recommendations

These among other specifications have to be met in order for a professional to properly print the label without running over the cutting area or having ink issues. An expert will be able to make recommendations based on your design and help with this process. This ensures the end result is not only accurate, but also visually appealing. Some designs do not work on certain types of stock due to ink requirements or other types of factors. In these situations, alterations must be made to the stock, application surface, or even the printing method.

A professional who has knowledge in label design will save you money and deliver better results. Several decisions must be made around the design including product name placement, the labeling materials, graphics, type of inks, and the shape of the label. Different printing methods will have benefits for some scenarios while others could have too many limitations. Professional use their experience to provide tailored advice regarding processes like material selection or printing methods to deliver the right options at the most rewarding cost.

At Flexo-Graphics, we have minimum artwork creation specifications that must be met, which can be found here. Our team is available to help with any questions you might have and will work hard to provide an impeccable design after gaining an understanding of your needs.