labels-on-demand

Labels on Demand: A Better Way to Achieve Promotional Short Runs

As more companies strive to meet the demands of their market faster and maintain a reduced inventory count, programs offering labels on demand have began to surface. What are labels on demand, you might ask? This is a service offered by professional labeling companies where the business requesting these items has the opportunity to make fast product packaging & labeling changes.

One of the biggest goals today is the ability to change the look of a product as fast as demand changes. Labels on demand help companies manage their product, costs, and cash flow as well as ensure raw goods inventories remain trimmed. This objective pushes a need to be able to create short run orders consisting of high-end graphics.

Professional companies offering this service provide the ability to quickly run a marketing promotion for a product and meet the current demands of consumers without having extensive back stock of materials. It also ensures that companies only pay for what they need and do not get stuck with unusable labels after the promotional campaign has ended.

How Do Companies Benefit?
Providers offer companies a way to submit their order right online or through a service representative. The ordering platform may be used to enter an order for labels any time they are needed, whether a small or large count. For labels on demand, the run counts are typically smaller ranges than normal, and are often produced on digital production equipment. Due to the equipment and infrastructure needed to service this market, not all label convertors are able to provide customers on demand programs.

The supported counts for this type of ordering comes down to the chosen provider. This is why it is important to make certain the selected service is able to deliver exactly what is required in regards to counts, quality, and graphics capabilities. The right provider will ensure these benefits:

  • Less Waste
  • Lower Labeling Cost
  • Quick Customization
  • High-End Graphics
  • Shorter Runs
  • Better Materials Management

If your company frequently runs special promotions or changes its marketing strategy, then labels on demand are the perfect fit. Imagine selling a product that requires a vast amount of raw inventory. However, to properly market it, the look must be changed quite frequently. If you use traditional printing services, then the labels are usually printed in high counts. This can have two specific drawbacks if not managed correctly:

  1. Remaining products cannot be put on the shelf due to outdated labeling.
  2. Remaining labels have to be trashed, thus increasing overhead.

Either way unnecessary funds will be spent to market one or more products. With labels on demand, you are able to have shorter print runs and better manage the cost of this process. Not to mention, when using the right professional, you have access to their experience, innovative technologies, and advice for reaching the target market.

At Flexo-Graphics, we use the latest technologies and processes to assist our customers with their product labeling needs. We offer labels on demand, in conjunction with our tradition print and inventory model to help our clients manage their inventory and keep their product in the eyes of the consumer. I guess you could say, you can get the best of both worlds. Contact us today to see how this service can help your business!

Using Short Run Product Labels: Four Applications

short-run-product-labelsShort run product labels are so named because users order and apply them to products in “short runs”, which typically means that few labels comprise the label order, and the labels are applied to products that are offered in small quantities for one reason or another. There are numerous applications for high-quality short run product labels. In this entry, we take a look at four common situations for which short run labels are an ideal product labeling solution.

  1. Time Sensitive Product Offerings

Short run product labels are a perfect solution for products that are offered for a limited time, such as seasonal items and unique items that are sold within a small time frame to boost quarterly sales. If you have a product that you plan to offer for a limited time, using short run labels can help you control operating costs that surround the release of the product.

Instead of overpaying by ordering more labels than you need, order labels in the quantity that matches the lifespan of the product offering. Depending on how many time sensitive product offerings your company rolls out annually, using short run labels could save your organization thousands of dollars annually.

  1. Products With Low Sales Volume

Short run product labels are also ideal for products that have a low sales volume, such as niche products that are purchased infrequently. If your company offers such products, you probably already have a good read on how many of the products sell within a given period of time. You can use this information to order short run labels that match sales volume.

  1. Products That are Under Review

Before they hit store shelves, products are often reviewed by members from the target audience and professionals who have experience with the products. Naturally, you want to present test products in their final state, including product labeling. Because products that are under review are typically distributed in small numbers, outfitting them with short run labels is the most sensible option.

  1. Products With Limited Quantity

Products that have already been produced in a limited quantity and won’t be produced again allow the manufacturer to predict exactly how many product labels are needed. When a small volume of limited quantity product are produced, labeling the goods with short run labels can be a highly cost effective option.

Need Short Run Product Labels?

If your company has products that apply to any of the situations above, using short run product labels is a great solution for reducing label expense that surrounds product distribution. There are also several other product situations in which short run labels are an effective solution.
For over 30 years, we have served companies and organizations in the industrial, consumer, food and beverage, automotive and appliance sectors, to name just a few. To find out if short run labels are a good option for your product labeling needs, please contact Flexo-Graphics today at (262) 790-2740, our use our contact form. We look forward to assisting you!

The Beauty Behind Marketing with Custom Battery Labels

Custom-Battery-LabelPutting a product out on the market is a big job and while there are many aspects to cover, it is essential to ensure that the label does its job! Does your company sell merchandise in the automotive, marine, or lawn and garden consumer markets? If so, then a personal label with the name of the company, not the manufacturer is a way to promote a service atmosphere where customers are essentially buying local.

In these industries, the selling of batteries for a lawn mower, car, or boat is ideal for using a private line of battery labels. First, consider the major brands made available for resale to companies. If an OEM manufactures the merchandise, having their name on the shelved item will actually make it harder to sell.

A prime example of this is Wal-Mart who markets EverStart as a brand, which is actually made by one of the largest battery OEMs. By using a professional to create a private line of battery labels, you gain these benefits:

  • Perception of Better Service & Value
  • Local Feel to Customers
  • Company Branding Perks
  • Easier Customer Sales
  • Enhanced Control Over the Product

More companies are turning to private branding techniques such as company battery labels. If marketing this specific product, then there is no doubt to the plethora of benefits offered by having the company name on it.

Why Private Line Battery Labels?

In the past, it has been common to view store labeled products as a lower cost option over national brands, but in the recent years this view has shifted significantly. In fact, customers typically prefer to buy a private label brand rather than the alternative. So, it is safe to say you automatically gain customer approval by putting your name on sold products. The real question is how do you generate the battery label?
The easiest approach is to have an experienced company handle the design and printing processes. It is expensive to buy the equipment and bring in the experience necessary to make this happen. Most labeling companies offer set prices for a certain production counts, whether customized or not. Thanks to the introduction of digital labeling technology, it is not costly to obtain small counts of labels for each battery type. A qualified company will be able to assist with:

  • Research & Development
  • Graphics & File Management
  • Warehousing
  • Inventory Management
  • Cost Analysis
  • Digital Printing
  • Prototyping

Private line battery labels are a great choice for any business operating in a small town or neighborhood. A garage selling these items as part of offered services could use custom battery labels on products to gain customer appeal. The same goes if the market base is for lawn mowers or auto parts sales.

This simple, low cost option provides the down home feel customers want when shopping at or obtaining services from any business. At Flexo-Graphics, we understand how important it is to provide the right image to customers by using your own brand. With over 30 years of experience in our back pocket, we are ready to help you develop the right battery labels for marketing products to your customers. Contact us today to discuss options.

IRC-Labels

Instant Rebate Coupon (IRC) Labels: How Do They Help Companies Sell More?

Instant savings coupons are something consumers see on products shelved in every store. It is a marketing strategy used by companies today to advertise either an item at a specific price or a lower, discounted price. The discount, of course, is applied when customers purchase the item. Instant rebate coupon (IRC) labels are becoming a common method for encouraging consumer purchases. As opposed to mail-in discounts where the customer must perform certain tasks to get the savings, instant rebate coupons provide immediate satisfaction to the customer.

Companies are beginning to use IRC labels on certain products for several reasons. One of the biggest is that it offers a quick way to boost sales in all markets. Another is the ability to get customers to try the item, who might have otherwise looked the other way. Here are five good reasons why businesses should consider using instant rebate coupon labels:

  1. Enhanced Value
  2. Brand Differentiation
  3. Gains Consumer Attention
  4. Easy for Customers to Redeem
  5. Cross Branding Opportunities

Today, consumers are becoming shopping savvy and have increased awareness. A large number of product variations makes it important to be able to make merchandise stand out above the rest. An IRC ensures enhanced value to the customer, makes the product stand out, and relieves consumers of tedious tasks such as cutting out coupons. The savings do not have to be phenomenal, as even a mere 25 cents off will do wonders for any product.

Using IRC Labels to Your Advantage

Remember the days of individuals spending their Sunday afternoon clipping coupons from a local newspaper? Now consumers want the savings without the work and instant rebate coupon (IRC) labels provide a cost effective way to meet this demand. Since competitors are around every corner, it is in your benefit to grab the customers’ attention in any way possible.
As an example, at the local grocery store at least eight different brands of spaghetti sauce exist on the shelf. Your company sells an organic, all natural ingredient garden-style sauce. The product is obviously the healthier choice and giving the customer an instant discount will discourage them from purchasing a well-known national brand.

Instant rebate coupon (IRC) labels are designed in a manner to provide the savings right on the product. A professional will ensure these coupons are eye-catching to consumers. As stated before, the savings may be a few scents to one dollar. If it at least matches the price of a national brand, the consumer will be compelled to try it. An experienced service provider offers these benefits:

  1. Easy to Remove IRC’s
  2. Eye-Catching Designs
  3. No Damage to Underlying Graphics
  4. No Residue or Remaining Stickiness
  5. Room on Label for Branding & Promotional Designs

IRC labels are a cost effective way to reach new customers while maintaining those already dedicated to the product. If you have not considered this marketing item, then it is a worthwhile strategy to ponder. At Flexo-Graphics, we have years of experience in working with various types of merchandise labels. Why not give us a chance to boost market notice ability and help your product beat out the competition?