variable-wine-labels

Everything about Wine Marketing is Personal

As the baby boomers are exiting the wine market, wine producers are evaluating their target demographics and making determinations on how to reach new consumers. Generation X is an emerging market with means, while millennials are interested but don’t truly have the deep pockets yet to make wine tasting a hobby. Successful wine producers face the challenge of balancing their marketing approach hoping to create a unique product to appeal to both markets. This may seem like a difficult problem, but one thing is for sure. If you are marketing wine, you can’t go wrong going personal.

How Can Wine Labels Offer Personalization?

As a manufacturer, how can your wine product become personally appealing to a consumer when they haven’t even tasted it? Something as simple as a variable label will do just that. Every label has the opportunity to say something different to the customer. Since all customers are not the same, why would you use the same label? Shape, color, material, design, edition, and special offers are just a few ways you can vary your wine label so that it has a broader appeal. How many wine purchasers have ever said, I have no idea how it tastes, but I really liked the label? Too many! Wine labels really matter in selection, so taking the time to create variable labels to reach a larger appeal will drive sales. Creating a label that someone likes and speaks to them personally will make the sale.

Variable Labels for Wine Bottles

We know that variable wine labels are a great way to expand product appeal, but you may be wondering what options there are for wine. Fortunately, when it comes to design the sky is the limit, but below we offer a few great ideas of how variable wine labels can work for you:

  • Seasonal Selections
  • Unique Celebrations
  • Rare and Exclusive Editions
  • Personal Demographic Market Testing
  • Bright Colors
  • Event Wines: Superbowl Wine? Why Not??

Considering Variable Wine Labels?

If you’ve never attempted a variable label before, we can help! We’ve worked with many clients in creating quality wine labels that exceed their expectations. It’s easy to get started — just call us today at (262) 790-2740, or fill out our simple wine label contact form to reach one of our wine label experts.

variable-labels

Need Personalization of Marketing? – Variable Labels to the Rescue

We’ve all gotten that “personal” marketing email in our inbox. We’ve undoubtedly filled out a form somewhere, or our email has made it on to some marketing list and now we get bombarded with emails that appear to be made especially for us. And why do marketers do this? Because it works. People respond better when you call them by name. The personalization of marketing whether real or perceived, does actually work. As humans we want to be set apart. We want to feel distinguished in some way and when we see our name on a key chain or a coke bottle, we feel more inclined to buy.

How Variable Labels Offer Personalization

As a manufacturer, how can you tap into this personalization? Something as simple as a variable label will do the trick. As a professional label manufacturer, we are not suggesting that a name campaign like Coke launched is the best way to personalize your product. We are suggesting however that not every label speaks to every consumer. There are other ways to personalize a product. Color, shape, design, slogan, and special offer are just a few ways you can vary your label so that it has a broader appeal. Many manufacturers recognize that their customers have different tastes, so they develop different flavors to appeal to a wider audience. Well the same is true of the label. Label appeal is driven by all the visual factors previously mentioned and varying the message will reach a larger consumer base as well. When a product label speaks to a customer personally, you have just made the sale.

Variable Label Uses

We know that variable labels are a great way to expand product appeal, but you may be wondering how you can put this into action with your product.  Below are a few great ideas of how variable labels can work with numerous products:

  • Seasonal Promotions
  • Discounts or Special Offers
  • Introducing New Flavors
  • Highlighting a New Feature
  • Creating a Limited Edition
  • Market Testing a New Demographic
  • Product Personalization

Looking for a Variable Label?

If you’ve never attempted a variable label before, we can help! We’ve worked with many clients in creating quality variable labels to meet or exceed the standards you have set for your product. It’s easy to get started — just call us today at (262) 790-2740, or fill out our simple contact form and one of our label experts will get the ball rolling.