coupon-labels

Dry Peel Marketing Labels – An Affordable Way to Get Noticed

Several labeling options are available when it comes to marketing a product and each of these choices is not perfect for every situation. Dry peel labels are designed to be removed from the packaging without leaving residue or tearing. The binding adhesive allows them to be temporarily attached and removed from the packaging or container as needed. They deliver a clean, simple marketing option to any industry and product.

Dry peel labels are a great option for promotions such as coupons because it allows them to be removed without a mess. They also deliver an opportunity to place additional materials underneath and ensure content is still present for the buyer after removal. Dry peel labels are worth the consideration when seeking a flexible option with minimal limits.

How Can Dry Peel Labels Be Used?

As a versatile marketing option, dry peel labels are applicable on several surfaces including glass, plastic, and paper. They leave a clean area when removed with no adhesive left behind. One big advantage is the ability to use them on abundant surfaces to support your marketing campaign. They may be easily placed on the package or container without taking away from the other applied labeling. Here are a few ways this choice can be used to gain consumer attention:

• Instant Consumer Redemption Coupons
• Eye-Catching Words (New, Natural, etc.)
• Fun Family Recipes
• Easy to Use Return Labels
• Discounts or Sales
• A Quick Product Story

Dry peel labels may be used to add a personal touch or to provide consumer-oriented information outside of federal guidelines. Additionally, including “new”, “improved”, “all-natural”, or another keyword draws the customer toward your product.

They can be placed strategically with the primary label to avoid harming required information. Dry peel labels have application possibilities in several industries including pharmaceutical, nutraceuticals, consumer goods, foods, beverages, and even cosmetics. All it takes is a little imagination to make these labels work for your business or products.

What Benefits are Offered by This Choice?

Dry peel labels are a cost-effective way to market new changes, discounts, and other offers regarding one or more products. They make recent changes to a product or new items noticeable to customers. Choosing to use them for marketing campaigns provides the following benefits:

• Increased Space
• Lower Marketing Costs
• Application Surface Flexibility
• Ability to Conform to Various Shapes
• Applicable for Auto & Manual Applications
• Easy Way to Advertise Promotions

Dry peel labels are an economical option over alternatives like booklet designs. They offer the same space at a lower overall cost and may be used for a variety of product packaging types. The largest benefit added by using dry peel labels is versatility. If you are looking for an easy way to send a message to customers, this is an ideal option. They also make it easier to change applied product discounts during seasonal changes or holidays without affecting the current packaging.

At Flexo-Graphics, we are proud to offer this option and strive to help every customer get the most out of their labeling solution. We would love to help you achieve these goals as well. Contact us today to learn more!

no-label-look

Using Wine Marketing Trends to Advance Your Product

Your company may offer the best product for a great price, but not experience success due to ineffective marketing practices. This is especially true when your creation is in the wine industry. Packaging, logos, and events all play a role in experienced success. These measures help in increasing brand awareness by catching the eyes of potential customers. Wine marketing trends are a great way to remain aware of consumer preferences and provide ideas to keep a product on top in the market.

A Few Practices for Increased Product Awareness

The wines industry has become convoluted with abundant options making it difficult for consumers to decide. This means your brand must not only stand out from the rest, but also cater to their preferences or needs. To successfully accomplish this, it is important to know what customers are looking for as well as what catches their eye. A few ways to gain attention include:

• Starting a Wine Club
• Holding Taste Tests
• Sponsoring Events
• Offering Online or Direct Sales
• Mobile Support

These are steady wine marketing trends in the industry as each provides a way to either cater to customers needs or to maintain presence. Wine tastings, for example, allow you to captivate customers with the first taste of your good product. Online, mobile, and direct sales options allow your company to remain current with the times as well. Any offer of convenience is an opportunity to make a mark on the industry.

What Are the Prevalent Industry Trends?

As always, trends arise as quickly as they go for many products and industries. Some wine marketing trends seem to be here to stay making them imperative to any company in this industry including:

Package Design – Wine product packaging is a huge determinant on the consumer purchase. New trends are arising including canned beer and premium boxed wine. These choices are viewed to be more suitable for outdoor events rather than glass.

Millennial-Driven Branding – Many individuals considered to be millennials are not entering the age and timeframe where wine drinking becomes prevalent over alternative options. It is worthwhile to use font styles, colors, and images that cater to this era of individuals.

Healthy Living Options – Consumers today demand healthier options from food to drinks. Marketing a wine with these benefits will cater to these needs and put the product above the rest.

Environmentally Friendly Options – Consumers want the techniques used to make wines to be better for the planet. They are looking for sustainable options, which do not harm the environment. This includes sustainable manufacturing, packaging, and marketing tactics.

These four trends will remain in demand by consumers and are important to keep in mind. Destination marketing is an option for keeping your product prevalent in tourist areas. Positioning a product as a luxury brand or using certain print techniques for promotion are also great ideas.

At Flexo-Graphics, our goal is to help you capitalize on product packaging and the overall brand to meet the needs of potential consumers. Our team will take time to fully understand your needs. Contact us today to learn more about how we can help your wine get noticed!

Nutraceutical Marketing – Why the Label Matters Most

Nutraceutical marketing is a broad term including dietary supplements, food additives, and other nutrient enriched products offering health benefits to the user. The benefits could be a specific vitamin or supplement the individual might be missing from their diet. Over the years, this market has exploded as more individuals seek alternative options over the expensive cost of medical care. This interest also increases the competitiveness of product manufacturers in the nutraceutical industry.

Effective labeling is one way to boost product presence in nutraceutical marketing. The more your product stands out, the better the chance of gaining new and repeat customers. It is so easy for an item to get lost among the competition on the shelf. While you cannot always control where an item is placed, measures can be taken to ensure noticeability. Two important trends continue to take place in this industry:

1. A large part of the population is rapidly aging.
2. People are becoming increasingly health conscious.

New products are constantly pouring into the market to meet this ever-growing demand. Take a second to look at the health bar choices in a grocery store and then magnify the overwhelming degree of choices. Regardless of the product type, competition is guaranteed!

Staying Ahead of the Curve

Whether you are new to nutraceutical marketing or a seasoned veteran, several approaches can be taken to boost consumer appeal including simple labeling changes. One of the first steps to successful labeling and marketing is becoming familiar with your target market. Take time to evaluate where a product falls within the industry and where it is going. This will help in developing a marketing campaign including logos, product slogans, packing, and labeling combination capable of getting merchandise noticed.

Next, steps must be taken to build up your brand including the right pairing of elements to get it noticed among the many choices on the consumer shelf. The truth is a customers first impression will most likely come from one of four inspirations:

• Store Shelf
• Online Store
• Advertising Campaign
• Referral (Friend, YouTube, Facebook, etc.)

While recognition may come from other locations as well, these are frequently common for learning about a new or existing product. A memorable logo and slogan work great for gaining attention. Incorporating this into a well-designed label will make it easier to attract customers online and in stores.

As the marketing cornerstone of any type of merchandise, the label must not only meet federal guidelines, but also provide a clear message to consumers. It needs to be professional, easy to understand, and designed to peak interest in your target marketing demographic. Consumers want products that have been created using sustainable methods, are environmentally friendly, and offer the healthiest option. A sale is more likely if this message is conveyed by grabbing the consumers attention with this information.

Our team at Flexo-Graphics would love to help you put together a label design to further promote your brand and gain the attention of consumers. If you are uncertain as to what materials and options are best or simply need someone to help put your product image to reality, contact us today!

Peel and Reveal Labels – Will They Work for Your Product?

A variety of label designs and methods may be used to tell your brand story when marketing products. Not every option will be the perfect fit, and some are better suited for specific types of products. Peel and reveal labels consist of multiple pages slightly fastened together by glue. They are a great way to provide additional information and are easy for the reader to use. All they need to do is peel off layers to read the included details.

Peel and reveal labels deliver a way to include any information the reader might want to know about your product. They also make it easier to include all regulatory information. These labels are beneficial for many items, but do not work for every type of merchandise. This article discusses a few ways to evaluate how this labeling option could potentially benefit your merchandise.

When Are Peel and Reveal Labels the Best Option?

This labeling choice is frequently used to display certain types of information such as nutritional details, other languages, or safety warnings. However, there are no limits as to the type of added information. One of the first considerations will be what details need to be placed on the product label. If it can fit on a different type with less space, then it might not be the best choice.

Peel and reveal labels may be used to catch customer attention with ease, as they allow the front portion to contain information to entice a purchase rather than mundane details. Nutritional or other types of data may be placed on the consecutive pages to ensure the customer notices your product. A catchy image or tagline can be placed on the front. If the item does not need to be aggressively marketed, then this might not be a concern. A good example might be a pharmaceutical item that is being sold directly to a pharmacy where the items contents are more important than a tagline.

Multiple pages also allow different images to be placed on part of the label. This is beneficial if you want to run a specific promotion, including coupons for other products or prize giveaways. For example, the front could advertise the product and a contest. The next page could then have the entry information and the next pages could contain all required data such as nutrition or warnings. Of course, sometimes less is more and if there is not enough to fill the space, this could be a not so cost-effective option.

Peel and reveal labels may be produced using a variety of technical solutions and materials. They are a versatile option that may be applied to cans, plastic containers, bottles, and other surfaces. If a promotion spans several types of packaged products, this choice could be best for keeping costs low and ensuring the labeling remains intact. While peel and reveal labels offer several benefits, they are not right for every product.

At Flexo-Graphics, we understand how important this decision is when marketing any product. We would love to hear about your specific labeling needs and to have the opportunity to help. Contact us today to learn more!