custom-flexible-packaging

Flexible Options for Your Custom Retail Packaging Labels

In terms of lead time and packaging aesthetics, high-quality custom packaging labels help businesses present their products for sale exactly as they envision. Over the past 25 years, this is why businesses in various industries have turned to Flexo-Graphics to receive custom packaging labels. When you use us as your custom packaging label provider, you receive the following benefits that can help you reduce costs, and earn money by making more sales.

Various Run Sizes

Whether you need thousands of labels a month or less than 100 labels monthly, we’ll perform the print run, and supply you with labels on the schedule that you need them. Great labels help sell products, and we’ve seen many businesses go from needing a low number of labels in a given period of time to needing a high number of labels for the same time period, as sales increase.

Buying labels in short runs helps small businesses avoid over investing in labeling. For large businesses, purchasing labels in long runs helps save money by resulting in a lower price per label. Practically no print run is too large or too small for us to handle.

Impeccable Graphics

The quality of graphics for custom packaging labels has a major impact on the how products appear on store shelves and in online product photos. Moreover, many consumers quickly associate the quality of the product inside the packaging with the quality of the packaging’s aesthetics. When you get your labels from us, you receive infinitesimally accurate print that looks great from both a distance and up close, as consumers move in for a closer inspection.

Various Data Options

From expiration date indicators on battery labels to barcodes on beverage labels, we can print the information you need on your custom packaging labels in a fashion that’s easy for consumers to notice, and doesn’t detract from the aesthetic of the print design. As long as they have the right dimensions, custom labels can be printed with virtually any type of information.

Lead Time to Market

Different companies naturally have different lead times for bringing products to market, but one thing is the same in all cases: If lead time extends beyond the anticipated time period, products hit the market slower, which can negatively affect the anticipated revenue from the product release.

When you use our services, the lead time to market for what you sell is not delayed by printing packaging labels, which are needed for products to hit store shelves. Printed materials are delivered punctually, within a timeframe that only serves to expedite lead time.

Contact Us Today

Our custom packaging labels are a great option for businesses that want to use highly distinctive labels to sell products. Our labels look great on products and supply would-be customers with the information they need to make an informed purchase. To learn more about how we can assist you with product labeling solutions, call us today at (262) 790-2740, or use the contact form on our website. We look forward to learning about your products!

Managing a Customer Service Team

The success of a business can easily be measured by the happiness of its customers and today customer satisfaction is more important than ever because social medial leaves no room for error. One bad review can taint your reputation and affect sales dramatically. Most companies understand the basics; treat your customers the way you would want to be treated. But the bigger key to success actually lies with the way you treat your employees. Seems like common sense, but the best way to manage a customer service team is to treat them the way you want your customers treated. Below are some great tips for making that happen.

  1. Trust – Employees want the respect and trust of their employers to be given the proper tools and authority to do their jobs. Knowing their decisions are trusted gives them confidence to make better decisions and create a better dialogue with customers.
  2. Honesty – People respect honesty. Just as employers expect employees to be truthful, the same goes for management. Keeping employees in the dark about product delays, or staff changes creates distrust and poisons team work.
  3. Empathy – Everyone has a bad day. Showing employees the same empathy you would show customers will go a long way in building a relationship that will motivate your sales team to perform at its best.
  4. Praise – Recognizing the small things your team does on a daily basis can deliver big returns. Everyone is keenly aware when they make a mistake, but small praise can lift a person’s day and encourage better performance.

Today more than ever employees want a relationship with their employer. They want to feel invested in, depended upon, and a part of the overall process. Treating your team this way will lead to improved employee attitude, competence and overall happiness and success! 

Are you the Right Pick for our Customer Service Manager?

We are looking for someone to manage and be a part of our customer service team. Along with the criteria above, the best candidate would additionally have the experience and skills below:

Required Skills and Knowledge

  • Must have some managerial experience.
  • Must have print production experience, flexo based printing preferred.
  • Solid computer skills with a proficiency in Excel.
  • Must be well-organized and able to multi-task.
  • Must use initiative and be able to effectively establish priorities.
  • Must be results-oriented with meticulous attention to detail and quality.
  • Must be flexible and adaptable, utilizing a methodical and logical problem-solving approach.
  • Must maintain a positive outlook and exhibit a sense of urgency.
  • Must be able to communicate confidently and concisely and establish/maintain a level of credibility with both internal and external customers.
  • Must demonstrate strong leadership skills.
  • Must be able to create and maintain strong working relationships.
  • Must be dependable and reliable.
  • Must possess and demonstrate a solid understanding of the value and importance of providing excellent customer service with all customers, both internal and external.
  • Must be a forward-thinker with a continuous improvement mindset.
  • Hands-on technical knowledge of printing processes and job flow is preferred.  Must be cultivated and learned once on the job.

Experience:

  • Managerial: 3-5 years (Preferred)

Education: Must have a 4-year business degree, or an associate’s degree and comparable work.

Application Information Here

Vodka-no-look-label

Holiday Whiskey Labels Make Your Product the Highlight of the Festivities

The holidays provide an opportunity to have a little fun and effectively market whiskey. This time of the year offers several occasions to ensure your products reach every corner of the market from Halloween to St. Patrick’s Day. Winter is a time when people love to kick back by a fire and have a glass of wine or whiskey. Taking the time to design an eye-catching, holiday whiskey label is a great way to market your product.

With Halloween right around the corner, it might be easy to think of candy corn or costumes. This holiday is enjoyed just as much by adults who dress up, attend parties, and even put together haunted houses. You can guarantee some of these participants enjoy a good glass of whisky or a spooky concoction. Whatever their poison, there is an opportunity to join in on the fun and be the talk of the party! Thanksgiving, Christmas, and Valentines Day are all chances to leave your mark.

Tips for Creating a Festive, Fun Label

One of the easiest ways to take advantage of a holiday is to have one or more unique label designs. By making the prints available only for a limited amount of time, product demand is increased. While a stunning bottle and design are great, it is also important to cater to the occasion. For example, labels used during Halloween might contain images such as witches, ghosts, or pumpkins. They could even contain a clever saying that mixes your brand with the current holiday.

Custom labels provide the most flexibility as they allow you to effective market the brand while adding festive details. They make it possible to have the right mix of elements on any holiday whiskey label including:

  • Bold, Sophisticated or Warm Fonts
  • Colors & Designs to Fit the Occasion
  • Quirky or Warm Texts to Catch Attention
  • Holiday Backstories for Family or the Company

The possibilities are endless and can be used in combination to deliver a unique, beautiful festive product to customers. One option might be to use multiple designs to spell a word or complete a picture. This will encourage the customer to buy more than one bottle or multiple products to complete the collection. Fun, festive designs are “all the rage” when it comes to marketing for special occasions.

Spread the Joy Every Holiday

Part of effective holiday marketing is enticing the customer to buy your product for their event. Use sayings or images to appeal to their holiday fun including unique themes for each festivity. Coordinating social media with a labeling design is a great way to get everyone involved. Use a hash tag for each occasion and even include it on the label to spread the word.

Encouraging fun will only make your product more appealing over the competition! Go crazy with creativity and even add a few laughs to keep the fun rolling. Having a marketing campaign every year can really boost product awareness. Flexo-Graphics would love to help you achieve a stunning holiday whiskey label for each occasion this year. Contact our team today to see how our services could benefit your company!

nutraceutical-marketing-ideas

Who’s Buying Nutraceuticals?

The nutraceutical market has exploded in the last decade as consumers turn to alternative options over traditional healthcare. For some individuals, it is the high cost of insurance and for others the driving force is the belief that supplements are the best choice. The consistent buzz around food sources regarding GMO’s and additional types of harmful ingredients has created a belief that the foods themselves simply do not provide the nutrients they once did.

Consumers choose this option to improve their health or remedy a specific ailment. To better understand this market, it is important to look at the whys before tackling who is buying them. A large percentage of adults take nutraceuticals for health benefits. The most common reasons are the following:

  • A Fit Approach to Aging
  • Improved Heart Health
  • Increased Bone Protection
  • Immune System Benefits
  • Mending Nutrition Gaps
  • Increased Energy

These goals surface from a range of ages and needs including those suffering from the effects of aging. Certain nutraceuticals are considered to help with reversing certain conditions. While not all are proven in medicine, some have high regard across several age groups. Regardless of the driving force behind this choice, a few select groups are consistently choosing nutraceuticals over traditional options.

Understanding Target Markets for Nutraceuticals

Todays society has a larger fixation on healthy habits including eating better foods, consistent exercise, and bridging nutritional gaps. As more foods become genetically modified, one big concern is the ability to get the nutrients one needs. Nutraceuticals are chosen by all age groups to gain certain vitamins like B, D, and E. Alternatively, baby boomers starting at age 50 choose these products to gain better control over the aging process. Here are four primary groups buying nutraceuticals today:

  • Plant-Based & Vegan – Individuals who follow either of these diets require supplements to ensure optimal health. A primary nutraceutical in this target market is B vitamins. However, there are many needs to fill here including food-based nutraceuticals.
  • Baby Boomers & Aging Adults – Individuals in this age range are still healthy for the most part, but become worried about osteoporosis, arthritis, heart disease, and other conditions. These individuals buy nutraceuticals to reduce the effects of aging and remain healthy.
  • Self-Care Options – Numerous consumers are relying on nutraceuticals over doctors these days. The Internet provides an abundance of information including details about what dietary needs must be filled to alleviate problems from migraines to chronic illness.
  • Fitness Community – For some consumers, the overall goal is to reach their peak fitness. These individuals seek options to boost overall health or wellness and make another large part of the market.

Knowing who is buying makes it easier to determine what products and marketing measures will be successful. The above listed reasons have remained consistent and nutraceuticals are used to fulfill several needs. By knowing who’s buying, you will be able to better ensure product and brand success!

At Flexo-Graphics, we have spent years perfecting the process of labeling design for nutraceutical products. We would love to discuss how our services can help your products gain presence in this continuously growing industry.