commercial labels

Advantages of Using Digital Printers for Short Run Printing Labels

short run printing labelsShort run printing is a form of printing in which the material that receives the print is printed in a small quantity. Over the years, technology for short run printing has advanced significantly. For example, roughly 15 years ago, digital printing for short run printing was unavailable.

Today, however, digital printing is widely used for short print runs of labels that are applied in various capacities. Companies that use digital printers for short run printing enjoy four main advantages that motivate them to continue using the technology for short print runs.

 

  1. Changeable Label Design

Because digital printing doesn’t involve the use of color plates, it lets you change label designs quickly and at practically no additional cost. Labels may need to be redesigned for several reasons, including a change in the company logo, new information about products on whose packages labels are placed, and sizing up text to assist those with vision disabilities. Regardless of why you need to change up your label design, digital printing helps you do it with ease.

 

  1. Produces Less Waste

Because there is no need to bring images on labels “up to color” or check the image for registration and position, chemical waste and wasted paper from the printing process is reduced significantly compared to other printing technologies. Consequently, digital printing supports a reduction in waste disposal costs. Less solvent enters the solvent trap and recycling bins are stuffed with fewer sheets of paper, which means that your waste removal provider does less work to remove your waste.

 

  1. Environmentally Preferred

Is your company committed to being a good steward to the environment? If so, using digital printers for short print runs is an ideal option. Unlike other printing technologies, digital produces no hazardous solvents or inks that damage the environment. Instead, digital printers use toner that biodegrades and produces almost no waste. If you’re looking for an eco friendly printing technology for short run printing, digital printing is it.

 

  1. Highly Cost Effective

Using digital printers for short run printing is cost effective because no printing plates are required. For many companies, creating printing plates for short print runs would be financially unfeasible. This obstacle to short run printing is eliminated with the use of digital printers.

If your company needs to reduce the cost of short print runs, and it currently uses a printing process that requires plates, switching to digital printing can reduce expense.

Need Labels for Short Run Printing?

If your company performs short print runs for labels that are applied to products or other objects, buying labels in small quantities instead of bulk quantities can help control operating costs. It can also simplify label storage and allow you to change label designs without having a large supply of previously ordered labels that you can no longer use.

To inquire about our short run printing labels, or to place an order, please contact Flexo-Graphics today at (262) 790-2740, our use our contact form. We look forward to providing you with digital labels for your short run print needs!

Nutraceutical-Packaging

Nutraceutical Packaging – What Do Consumers Want?

The supplement industry accounts for about 37 billion dollars a year in sale, and is expected to reach a whopping 270 billion by the year 2024. At least that’s what analyst are predicting. Google has opened a whole new world to both the young and old. With health research just a keystroke away, and sponsored advertising flooding our social media news feeds, consumers are gobbling up nutraceuticals like never before. It’s true that shopping has never been easier, but with easy shopping comes fierce competition. Manufacturers should be investigating every option available to capture as much market share as possible. The smart money will invest research on what younger buyers want. One critical element not to be overlooked is packaging. Below we examine what type of nutraceutical packaging is important to millennials and generation z as consumers.

Nutraceutical Packaging that Drives Sales

Sustainable Packaging – Sustainable packaging is not a fad. Younger buyers not only hope to find green packaging while shopping, many insist upon it. Eco-friendly and biodegradable packaging both appeal to millennials and gen z’s, while at a minimum they expect their nutraceutical packaging to be recyclable.

On the Go Packaging – Millennials and gen z’s are on the move, and they want their nutraceuticals to be easy to transport. Travel size packaging that takes up less space, and allows for easy storage will be very attractive to these consumers.

Convenience – With a smarter, faster-moving generation, comes the need for smarter, faster packaging. Convenience is the name of the game, so single use packaging with premeasured dosage is a big win with these consumers.

Product packaging and labels play a critical role in customer selection, and in the case of millennials and gen z’s their tastes are even more refined. Today’s investment in state of the art nutraceutical packaging will go a long way in creating customer loyalty with younger consumers.

Ready to Shop Nutraceutical Packaging?

At Flexo-Graphics, we have years of experience with creative packaging and labeling. Our knowledgeable team can help you choose the right materials and processes to provide nutraceutical packaging that will stand out from the competition and set your brand apart. Our team is ready to help you work out all the details to create the best packaging available! Call us today, or simply fill out our contact form for more information.