Lifecycle-of-a-Label

What’s the Lifecycle of a Label?

The lifecycle of a label depends on many factors including manufacturing processes, adhesives, and used materials. This time period may coincide with the duration of a product or its packaging. It may also be very short if the label does not apply correctly or falls off due to poor adhesion. Depending on the materials and processes used to create it, the length of time may be extended due to inability to disintegrate and sitting in a landfill or another location.

This makes it important to consider this aspect when choosing your labels for products. For example, if your company promotes sustainability, then you want to take measures to ensure the lifecycle ends at time of disposal or shortly after. One way to achieve this is by using materials capable of breaking down over time naturally without harming the environment. The general lifecycle of a label includes the following:

  • Stock Production
  • Design & Printing
  • Product Application
  • Use by Consumer
  • Product Disposal

The lifecycle begins when the raw materials, glue, silicone, and other production items are used to create the labeling materials. Next, printing materials including inks, adhesives, and finishes are used to physically produce the label. The branding company will then complete the application process. From here, the label makes its way to the customer who uses it accordingly. Throughout this process, waste will be disposed of by recycling, by landfill dumping, by incineration, or another method.

Increasing Sustainability During the Lifecycle

Throughout the lifecycle of a label, businesses can take steps to decrease waste and reduce environmental impact. For example, choosing to recycle generated waste will prevent it from remaining in a landfill for many years. Another option is to use materials that disintegrate faster thus resulting in less waste. For most companies, it is easiest to focus on reducing generated waste, increasing reliability, and using materials capable of reducing the end of the lifecycle.

One good practice is to use environmentally friendly labeling materials and improved adhesives. Another great area of focus should be the materials, transport, and manufacturing processes used to create the label. As part of this effort, companies can choose to use materials that pose less harm with limited waste.

At Flexo-Graphics, we understand the importance of your company’s dedication to taking measures toward sustainability and environmental friendliness. Contact our team today to learn how we can help you manage the lifecycle of your labels.

location-labels

Are you Missing the Marketing Value of Location Labels?

Consumers today are seeking locally grown options as a healthier alternative to harmful pesticide exposure, extensive processing, and large-scale shipping practices. This shift in consumer preference focuses on improved health and support of local growers who produce these items each year. Additionally, customers have grown more concerned about their own carbon foot print on the environment. As this trend continues, more companies are recognizing the benefits of positioning their products as local, organic, and environmentally friendly.

What Are Location Labels and Why Should You Be Using Them?

Location labels contain text such as “locally grown”, “locally produced”, or even “I’m Local”. This visual cue on the product informs the customer it is grown and produced within or near their area. This means the item did not have to travel far, was not harvested early, was not subjected to unnecessary processing, and has minimal pesticide exposure. These products are often associated with organic choices thus making them more appealing to consumers.

They are essential investment for any company that locally grows, processes, and sells products, as they provide a marketing advantage over the competition. When a customer shops at one of their local stores, they look for certain keywords like organic, locally sourced, and locally grown. If this information is not present, it could mean a lost sale.

What Marketing Benefits Do Companies Gain?

Individuals typically choose items with a location label over another as long as it offers a perceived benefit. When your company follows some or all of these practices and does not add this type of label, customers will assume it is just another processed or pesticide exposed product. Location labels provide the following benefits:

  • Increases Consumer Buying Appeal
  • Positions Company as a Healthier Option
  • Viewed as Environmentally Friendly
  • Encourages Support of Local Business
  • Increases Product Value
  • Improves Brand Awareness

By positioning your company’s products as a healthier, environmentally friendly option, it changes how consumers see the brand as a whole. A location label ensures consumers know you are doing your part to provide minimally processed options in your area. Today, consumers are seeking those options rather than supporting companies that do not share their values. Flexo-Graphics offers location labels to help your company stand out and help your local products get noticed by buyers. Contact our team today to learn more!

nutraceutical-labeling

Key Elements for Nutraceutical Labeling

Coined in 1989, the word nutraceutical is a combination of the words “nutrition” and “pharmaceutical.” Although nutraceuticals include products as diverse as vitamin supplements and organic cereals, their composition immediately presents challenges for developing nutraceutical labeling that conforms to existing regulations and, moreover, meets customer expectations.

While there is no certain style of labeling that nutraceuticals must possess, there are certain types of information that should always be included on their labels, regardless of the product.

  1. FDA Warnings

In the U.S. market, if a nutraceutical product claims to remedy a health ailment, it should indicate that the FDA has not tested the veracity of the claim, if indeed this is the case. Users of nutraceuticals know that an FDA warning is often an empty requirement that has little to do with products to which it applies, but it is necessary to list the warning to inform consumers about their health and prevent sellers from legal fallout resulting from improper regulatory practice.

  1. Dosage Instructions

Nutraceuticals are designed to be more medicinally efficacious than many products that are bought off the shelf at pharmacies and health food stores. In addition to possessing nutritional qualities, the products may possess medicinal value in the form of pharmaceutical formulation.

Consequently, it is essential to label the products with dosage instructions to help prevent negative health outcomes that could result from taking too much or too little of the product.

  1. Efficacy of Product

Nutraceutical labeling is also essential for describing the efficacy of the product. In some cases, the efficacy of a product is communicated through easy to view messages that “pop out” on the product label. However, because the product generally has a complex formulation, it’s often necessary to explain exactly what the product is efficacious for treating, and why. A paragraph that provides this information can be skillfully printed in a prominent position on the label.

  1. Possible Interactions

Both standard health supplements (e.g., herbal supplements) and nutraceutical supplements have the potential to interact with medications and health supplements that the customer already takes. Consequently, labeling for both types of products should contain as much detailed information as possible about interactions with prescriptions and nutrition products.

In addition to helping protect the health of the customer, listing possible interactions helps protect the seller from injury suits and false advertising suits that call into question the appropriateness of label information. The seller should list an explanation of the benefits of a product, its intended use, and substance interaction warnings to legally protect itself against regulatory intervention that could temporarily halt the sale of the product until compliance is met.

  1. All Ingredients Listed

Some sellers of nutraceutical products take a lax approach to listing ingredients in the products. Part of the reason why is because the ingredients are generally not known to interact with medications or other supplements. However, this view doesn’t consider that some consumers are allergic to fillers in supplements and must avoid the fillers to maintain good health. This is why it’s essential to list all ingredients, even inactive ones that you think wouldn’t hurt a fly.

Need Nutraceutical Labeling?
The effective marketing of nutraceuticals begins with creating the right labels for the products, particularly labels that list dosage instructions, describe the efficacy of the product, list any potential interactions with supplements and prescription medications, and list all active and inactive ingredients to help consumers determine whether a nutraceutical product is a good long-term or short-term option for remedying their particular type of health ailment.

Don’t let ineffective labeling stand in the way of successfully bringing your nutraceutical products to market and enjoying steady sales, Contact Flexo-Graphics today at (262) 790-2740, or use the contact form on our website, to schedule a consultation. We’re here to provide you with the perfect nutraceutical labeling options, as well as options for any other products you may sell.

Battery Dater Labels: Use, Benefits, and Choosing the Right Kind

If you are just looking to learn how to read battery label dates – Click Here

Battery Labels

From vehicle batteries, to batteries for handheld products, to uninterruptible power supply (UPS) batteries that can power a facility during a power outage, there are several types of batteries that are used in different capacities. Although batteries can be quite different in terms of their use, how much energy they supply, and how long they supply it, they all have something in common: They deliver electrical current to support the operation of devices and equipment that rely on constant or occasional battery power.

Why Do Batteries Have Punch Out Dates?

Because batteries play a crucial role in supplying power, end users need to know the expected lifespan of the batteries they install. One way a battery’s lifespan can be indicated is through the use of battery dater labels that feature “punch out dates”.

For example, battery dater labels for vehicle batteries commonly feature a series of punch out options that are used to indicate the year a battery was manufactured, and another series of punch out options that indicate the month the battery’s lifespan begins within the year the product was manufactured. When batteries come with a limited warranty, the warranty period will last for the duration of the product’s lifespan, or at least a part of it.

So, one reason batteries have punch out dates is to help battery users keep track of the warranty period. Other reasons include: helping buyers avoid batteries that were produced many months ago and have a shorter than expected lifespan, helping sellers avoid selling partially drained batteries, and helping sellers ensure that batteries returned on warranty claims are indeed the batteries they sold.

Considerations for Battery Dater Labels

When it comes to where they are used, battery dater labels are like batteries themselves: To offer the highest level of performance, they must be designed based on the final application of batteries. For example, a vehicle battery dater label could benefit from having a synthetic, smooth, non-fibrous composition that makes it easy to wipe away engine grime, and label adhesive that’s formulated to perform well under the heat the motor produces.

Moreover, a battery dater label shouldn’t be designed as one-size-fits-all solution. Rather, it should be created with a specific type of battery and battery application guiding the design process. This is how we produce battery dater labels at Flexo-Graphics. After carefully examining your needs, the needs of your products, and the needs of your customers, we supply best in class labels that perfectly suit your requirements.

Contact Us Today for a Free Consultation
We have over 30 years of experience in producing battery dater labels that can be used for a variety of battery makes and models. Combined with our technical expertise in product labeling, this makes us one of the best sources for receiving dynamic battery dater labels that look great on your product and deliver the highest functionality.

We know your batteries play a crucial role in delivering power, and that your customers naturally need to know how long they can depend on your products, as well as when to pursue warranty claims, if such situations arise. To get started on selecting the best dater labels for your batteries, please call us today at (262) 790-2740, or use the contact form on our website.