label-problems

The Ever-Shrinking Label Problem

The buying preferences of consumers have changed greatly over the last several years. Smaller portions have become the new “norm” as customers try to better manage their eating habits, health, and environmental impact. As the servings become smaller, so does the packaging. This significantly changes the labeling needs of your company. Now you need smaller, more compact options to properly convey information to each consumer.

How Can You Make More out of Limited Space?

Businesses have many design choices to achieve compact labeling needs and these options include booklets or multi-layer labels. Expanded content labels such as these fit on a smaller space without taking away from your print area. They provide the ability to include two or more areas of content, which may be expanded for viewing as needed.

A booklet design contains several pages of information and is small enough to fit on a bottle or small box. Multi-layer hinged labels offer the ability to peel off the top portion to access more information. Once the reader has finished, they can reseal the label to ensure it does not get in their way. Unhinged multi-layer labels may be peeled all the way off and then reapplied. These choices make it easier to achieve content needs regardless of the available area.

What Other Benefits can be Gained from this Choice?

For some industries, these types of labels make it possible to meet the ever-expanding labeling requirements of the government in very limited spaces. They also provide a unique opportunity to advertise and peak interest on shrinking labeling space. Additionally, booklets and multi-layer designs offer several advantages including the ability to:

  • Add Multiple Languages
  • Provide Recipes
  • Include Instructions
  • Run Promotions
  • Provide Company Details
  • Provide Accurate Documentation
  • Encourage Product Registration

Multi-layer content labels allow more information to be part of the label and also provide additional room for creativity when it comes to marketing products. The biggest benefit of booklets and multi-layer labels is they deliver a large content area regardless of how much labeling space shrinks. Whether an extra page is needed or several, this choice will cover any limited space needs.

At Flexo-Graphics, we understand how important it is to get the right message across to customers. If you are struggling with shrinking space, our team will help you to make the most of what is available. We offer several labeling options and would love to help you with this transition!

label-products

Are you Getting the Most from your Product Labels?

Product labels: You see them everywhere from packaged noodles to the latest tech gadget. For businesses, these are important tools used to achieve a climbing path toward success. A product label allows you to market company products and get noticed. If every product sat on a shelf with basic packaging and no other information, it would be hard to get the sell!

Labels help customers identify products by containing the perfect combination of design elements and information. They serve many purposes including the following:

  • Brand Identification
  • Product Identification
  • Type Differentiation
  • Federal Regulation Compliance
  • Provide Safety or Usage Information

The main purpose of any product label is to get your brand and product noticed. At the same time, every product must have certain details or instructions to meet regulations and ensure consumer safety. Additional steps may be taken to increase visibility among potential buyers.

Boosting Marketing Power

Product labels may be used to increase consumer appeal and out sell the competition in a number of ways. Labels come in a variety of shapes, designs, and finishes. One approach is to use these options to create an artistic feel or to increase notice-ability. It may require a little creativity to come up with the perfect strategy, but only including required elements does not make the most of this marketing investment.

For a label to be successful, it needs to have an eye-catching design that stands out to potential buyers. One design option could be to use a booklet style to provide your company background or a quirky story. When a customer is able to relate, the more like they will become a long-term buyer. Here are a few other ideas:

  • Include Promotions
  • Use Unique Short Print Designs
  • Design for Seasons or Holidays
  • Combine Base, Inks, and Finishes in a Unique Way
  • Maintain a Clean, Simple Design with a Message

A product label should clearly portray your merchandise and brand; however, it must also get the customers attention among many similar items. It should be distinctive from competitors as well as be compelling to buyers. Think of it as a blank canvas with endless possibilities. If you are not taking the time to go beyond the standard design, then you are not getting the most of out of this marketing tool.

At Flexo-Graphics, we offer several options to help you achieve the perfect product label. Contact us today to learn more about these options and how our team can help you get the most out of a design!