short-run-flexible-packaging

Short Run Flexible Packaging: How Does It Help You Bring Products to Market Faster?

Flexible packaging is more than a trend when it comes to marketing products. Bags, wraps, pouches, stick packs, and other items consist of this type of packaging, which is made from film, foil, or paper sheets. When these substrates are filled or sealed, they have a pliable shape. The form of packaging is frequently seen in the food industry as well as for some medical and consumer products. Short run flexible packaging is now being offered as an option for gaining lower counts in less time. Digital printing allows companies to move their products to market faster through shorter runs.

The growth of flexible packaging has primarily been due to economy changes and a direct need to have alternatives to typical rigid designs. It has been possible thanks to factors like technology changes, reduced materials consumption, and material advancements. While the printing process has been traditionally dominated by flexography, new technology options are making digital printing a plausible alternative for custom packaging.

How Can Digital Printing Help?

Flexography offers reliability, quality, and cost effective parts for larger flexible packaging runs. So, where do digital methods prevail when these obvious benefits are available? Digital printing for short run flexible packaging offers its own set of rewards. First, the choice produces the packaging faster with less time to market. This is because the computer software is able to automatically send artwork to digital print devices eliminating many of the traditional setup costs and the time to get files to press. In addition, digitally printing promotes many advantages.

Advantages Offered by short Run Flexible Packaging

  • Impeccable Creative and Print – The method provides increased consistency and vibrant colors. Digital presses have incredible color registration, with limited trapping requirements. Digital color palettes have grown substantially over the past decade, and producing color matches are done with ease. Furthermore digital print allows for database driven packaging with custom text, images, or codes on each unit.
  • Tackle Obsolescence– Especially with new products, digital workflow allows you to print lower quantity values without having the need to offset high fixed costs. Produce what you need, not what you need to cover high set up costs with other processes.
  • SKU Proliferation – Having the ability to produce short runs digitally delivers a chance to make sudden design changes at a low cost. More and more brands are making more variations of their products, and the digital workflow fits the bill for this trend.
  • Grean and Lean – Digital print methods allow companies, like Flexo-Graphics, to operation with significant lower waste in their manufacturing stream, which results in lower overall print costs. Furthermore, the ability to print lower quantities (cost effectively), reduces the need to warehouse products and cost and space associated with it.

Looking for Short Run Flexible Packaging?

With a fight for consumer attention, consumer product companies are searching for ways to stand out quicker. At Flexo-Graphics, we offer both flexographic and digital printing services backed by over 30 years of experience. Our goal is to deliver a dependable range of branding, security, and identification options with to ensure you get the right features for a well-branded product.

harsh-environment-labels

Harsh Environment Labels – Rigorous Conditions Require Tougher Solutions

A standard label simply will not withstand the elements it will be subjected to in some surroundings. Many materials are not capable of maintaining properties such as adherence and readability when put under extreme conditions. For this reason, labeling providers offer industrial or harsh environment labels as an alternative option to their customers. These choices offer increased durability and additional protection against the elements.

Several products experience pro-longed or significant exposure such as those placed on batteries, equipment, machines, and laboratory items. Additionally, sometimes labels must be used in environments where exposure to the following is common:

  • Chemicals
  • Oil or Gas
  • Flames
  • Water or Moisture
  • Ultra-Violet Light or Sunlight
  • Excessive Heat or Cold

These surroundings are far more taxing than for products or items where minimal exposure is common. Exposure causes a standard label to fall off, become unreadable, or in some cases disintegrate. Harsh environment labels ensure this information remains visible and readable in the worst conditions.

A Grade Above Standard Designs

The materials used to create harsh environment labels are different from standard choices. Stocks consist of more durable materials like polycarbonate and vinyl. Materials have to be paired correctly to avoid higher costs or inconsistent results. For example, stock materials can be laminated to further improve durability. When paired with the right adhesive, harsh environment labels are able to withstand their exposure conditions for a prolonged period of time.

Adhesives are designed to combat specific scenarios such as high temperatures or chemical exposure. In some instances, they may be appropriate for multiple conditions. This is an important part of the decision-making process because a good adhesive will ensure the label remains attached for the duration of the product’s use.

If you are looking for a durable solution designed to meet specific exposure conditions, then harsh environment labels are the best choice. They are designed with these characteristics in mind and are able to manage through extremely daunting surroundings. Flexo-Graphics offers several harsh environment label choices to meet the specific needs of your business. Contact our team today to get started!

Small-batch-label-printing

Small Batch Label Printing Delivers A Fast Output, High-Quality Solution to Businesses

Small batch label printing is a great way to accommodate changing marketing or branding needs. It allows you to order a small count without an extensive investment. For example, this option provides the perfect solution if you are running a promotion over a specified period of time with a prize giveaway. Printing a large count of items would not make any sense, as the promotion takes place over a short time frame. It is not economically feasible to order more than what is needed for this type of marketing objective.

Beyond promotions, small batch label printing has several additional benefits including the ability to quickly customize or change the design. Many companies have minimum order requirements, which can be frustrating because it does not accommodate these kinds of needs. Small batch label printing provides a simple solution with the same high quality as more traditional options. As an extra bonus, lower counts offer fast turnaround times to companies.

What About Consistency and Quality?

One of the biggest concerns when discussing small batch label printing is consistency. Will the color and design look the same for each batch? This is a legitimate concern: however, an experienced solution provider will know how to prevent these types of inconsistencies.

The digital equipment along with our experience prepress operators can match to almost any PMS color needed.  Once these colors are matched for the product this is now dialed in and unless there is a manual change to the file, this color will stay consistent every time.  The following factors have a long term impact on the overall appearance of the label, this will occur with all printing processes:

  • Light Exposure – Excessive exposure to natural or artificial light before or after printing can result in fading or discoloration.
  • Temperature Fluctuations – Exposure may cause the adhesive to become damaged and not adhere or fall off prematurely.
  • Moisture Exposure – Moisture from damp conditions or storage locations will damage the materials.
  • Labeling Materials – The wrong materials will further increase the risk of inconsistencies or damage.

Each of the above will determine the quality of a produced batch and an experienced print provider is able to manage this aspect between production runs. While it may seem feasible to assume that a larger print run will ensure consistently, this is not exactly true. The same problems can occur when ordering large or minimal counts.

Looking for Small Batch Label Printing

At Flexo-Graphics, we have spent years learning about and perfecting our printing processes. Whether you need a standard large count or prefer small batch label printing, our team will take the necessary time to evaluate your needs and provide the best options. Contact us today to learn more!

Short-run-digital-labels

Short Run Digital Labels – Exceptional Quality without a Long-Term Investment

Digital printing provides an innovative, affordable option to businesses seeking fast turnaround without extensive set up time or high SKU counts. Short run digital labels have several benefits including the ability to reduce time-to-market for products. Digital printing is used to place the branding information on a pressure-sensitive label, which then adheres to the packaging or container when pressed down. Short run digital labels are a great option for the following reasons:

  • Easy to Customize
  • Improved Resolution & Clarity
  • Fast Order Turnaround
  • Reduced Cost for Smaller Runs
  • Less Waste Production

Branding updates or new marketing initiatives typically require design changes, which can be easier to accommodate with this option. Ink used to create images offer durability when combined with over laminates that fit the product need.  Factors such as moisture also have less of an impact when the right materials are used for the finished print.

How Do Short Runs Make a Difference?

Digital labels can be used for large counts or short runs when ordering from a supplier. In some instances, your business might only require a count of 1,000 or less making this option the most feasible. Providers offer this choice to better accommodate the needs of small to medium businesses who naturally require reduced counts to get new products to market. This choice is also beneficial when larger companies need a lower count for a marketing promotion or brand change. Short runs increase the benefits companies receive by:

  • Further Decreasing Printing Costs
  • Limiting Inventory Waste
  • Reducing Proofing & Delivery Times
  • Offering a Quick, Low Count Solution

With short run digital labels, you are able to achieve the fastest turnaround times while having the ability to easily customize the design. This choice is environmentally friendly as well since waste is minimal. Short run digital labels allow you to print only what you need rather than having a large count sitting around as inventory. Finally, this option makes it easy to accommodate changing marketing demands without increasing costs.

Flexo-Graphics offers short run digital label solutions to fit the needs of large and small companies. Our team will work with you to determine the best choice for achieving your labeling goals. Contact us today to learn more about our available printing services!