resealable packaging

Resealable Packaging – The New “Norm” in Product Marketing

Remember those times when you would go to open something such as wet wipes or another item and there was no option to reseal the package? This was a frustrating event because the product would go stale, dry out, or be ruined in another way. Resealable packaging has grown in popularity because it is convenient and maintains qualities such as freshness. The packaging can be seen in every industry from food to baby supplies.

Why Is Resealable Packaging Preferred by Consumers?

Resealable packaging and labels are frequently used to recreate the seal for a number of consumer items. Labels also provide increased room that may be used to place marketing or safety information. As a business selling to the public, these innovations provide several benefits including:

  • Increased Protection
  • Longer Food Shelf Life
  • Less Waste
  • Improved Value
  • Better Product Visibility

When resealable packaging options are used, it creates an opportunity to showcase your product to consumers. This merchandise is easy to open, close, and carry. Not to mention, customers are able to see the product before they buy it at a retail location. These are just a few of the reasons why customers prefer resealable packaging.

A Trend Worth Following by Businesses

The above are all great reasons why resealable packaging is consistently used in the marketplace for a variety of products. If you have not incorporated measures to leverage this option, it is time to consider how it can benefit your business. For example, food products have an extended shelf life, do not become stale, and do not get freezer burn. In other industries, the packaging type delivers greater convenience, improved functionality, and increased usability.

Studies have shown that a large percentage of consumers prefer resealable packaging and will pay a higher price for products with this feature. A large portion of customers choose the brand of product in a store environment and see products with this feature as having more value. Resealable packaging is a smart choice for businesses in every industry due to these reasons. If you are seeking a dependable provider for this business effort, contact us today to learn more about our resealable packaging choices.

Unique Products: How Print on Demand and Inventory Systems Synchronize

LifecylePrint on demand is a business process in which printed material, including product packaging like labels, are printed to order based on the customer’s request. Inventory systems management is a practice companies perform to manage inventory of customer specific stock products. Print on demand jobs and the management of stock inventory may seem to be at cross purposes, but they actually work together to benefit a wide variety of businesses in the following ways.

  1. Stock Inventory Programs offer peace of mind

Flexo-Graphics carries a large inventory of customer specific labels and packaging parts in its warehouse. The items are stocked, based on agreements with clients. Typically each product will have a maximum and minimum on-hand quantity to ensure product is available to ship within 24 hours. Clients rely on the inventory systems of Flexo-Graphics for a peace of mind knowing product is stored in a secure and climate controlled warehouse, and is available upon a click of a button.

  1. Stock Inventory Programs are perfect for mature products

History has shown us that inventory programs meet the needs of a broad array of customers, but generally best fit client’s with product lines that are at a mature market level. Products with a stable demand benefit by having Flexo-Graphics print larger and predictable quantities of the product, then storing in the warehouse for future release. Our online portal allows customers to see real-time data about product levels, and even place stock product orders.

  1. Print on Demand meets market need for label on seasonal or short term products.

When it comes to the product packaging and labeling, there are quite a few reasons why the same customer who needs utilizes an inventory program may also need a print on demand solution. One of the most common reasons is the need for short run season products, or event based products. Often times products are offered for a limited time, and thus do not require larger volumes of labels printed. Furthermore, marketers are becoming savvier by introducing products in response to an event or action, so time to market to essential and print on demand labels fit the bill.

  1. Print on Demand is ideal for beginning or end of life product cycles.

Initially, many organizations are unsure as to the market demand for their products. Print on demand labels are then a perfect fit for products coming to market. Print enough labels for the initial launch, and then migrate the label to a stock item as demand stabilizes. Furthermore, as a product is phased out of the market, companies are using print on demand labels to reduce the potential obsolesce of label as the product retires. Print only what you need; when you need it.

Need help with determining your inventory and print on demand solution?

Whether you need a stocking program or a print on demand to program, Flexo-Graphics can meet your needs. With a climate controlled warehouse that is internet accessible 24 hours a day, to a state of the art digital center to print labels on demand, Flexo-Graphics is ideally positioned to help.

To learn how we can help you with your business-critical operations, please call us today at (262) 790-2740, or use the contact form on our website, to schedule a free consultation.

3 Considerations for Food Packaging Labels

If your business makes products that require third party food packaging labels, the capabilities you receive from your service provider can affect your operating costs and revenue in relation to three factors: product test marketing, package design flexibility, and printing on demand. Below, we take a look at each factor, and explain its importance to the packaging process.

  1. Product Test Marketing

In the IT world, there’s a discipline known as A/B testing, which measures the effectiveness of two or more factors that apply to the same thing. For example, a newly developed website might first feature a corporate spokesperson video on the homepage, then replace the video with a product demonstration video. The video option that generates the best site performance becomes the option of choice.

You can do the same thing with food packaging labels. For example, you might try different colors, materials, fonts, etc., and then choose the best options after testing them in the marketplace. Digitally printed packaging is a fast, flexible, cost effective way to perform the process.

  1. Package Design Flexibility

As mentioned above, the package design flexibility that digital printing offers has a direct impact on a business’ ability to test packaging options — and make necessary — changes within a narrow timeframe. But the flexibility that digital printing offers serves another need, as well.

If any of your products have ingredient changes, require new information mandated by the Food & Drug Administration, or you need to replace a photo due to copyright issues, etc., the changes can be made quickly and economically compared to older printing technologies. What’s more, digital creates exceptionally refined graphics that “pop out” on the package.

  1. On-Demand Printing

On-demand printing (a.k.a. print on demand) is a discipline in which a business’ printed materials are supplied on an as-needed basis. In some cases, the practice is used to create unusually small print runs. In other cases, the practice is leveraged to request unusually large print runs.

In either situation, on-demand printing helps businesses save money by letting them purchase what they need for the best price (i.e. a low price by ordering only as much packaging as needed or a discount price by ordering packaging in bulk).

How Flexo-Graphics can Help

A particular brand of food that develops a reputation for tasting great often “sells itself”, according to a well-known statement from sales and marketing. However, in order to develop that reputation, a new food must obviously tried for the first time — and our digitally printed, high-quality food packaging labels help make this happen. After the food is tried and loved, the label reinforces the brand, and makes it highly visible on store shelves.

To receive a free evaluation of how our best-in-class food packaging labels can help you bring your products to market and stimulate sales, give us a call today at (262) 790-2740, or use the contact form on our website. We look forward to learning about your business and its line of carefully crafted products.

promotional-wine-stickers

Holiday Wine Labels – Join in on the Fun and Get Noticed!

Celebrative events are a common theme as fall comes sweeping in and this makes the holidays an ideal time to consider an eye-catching, festive marketing campaign. Whether you want to convey a fun theme or want to be the talk of all the New Year’s parties, holiday wine labels provide an affordable way to get your product noticed! How can you use this celebrative time to boost product awareness and get more sales? The easiest way is to design a simple holiday wine label that appeals to the fun and festive side of every consumer. A great image or slogan is often all it takes to stand out during this time of the year.

A Wine Label for Every Event

There are plenty of festive calendar days to choose from in the upcoming months and this provides several marketing opportunities. Consider what a custom holiday wine label can do for your product for the following festive occasions:

  • Halloween – While you might envision little children dressed up in costumes asking for candy, adults often celebrate this event too with their own parties. Consider using common themes such as pumpkins or ghosts as well as some spooky wording to be part of these events.
  • Thanksgiving – It is common for wine to be at the table during these important gatherings. A nicely themed label could be the difference between remaining on the shelf and being part of the table centerpiece.
  • Christmas – This is an advantageous time to increase sales at multiple angles. A beautiful design can ensure your product is provided at business parties, local events, and in every home. Not to mention, wine is a common gift and a great label does play a role in the selection process!
  • New Years – Yes, champagne is a common item during this festive event; however, many individuals do not partake in this drink and choose wine. Use a holiday wine label to get noticed and be in the center of the action.

These events are a great time to increase brand awareness, gain repeat customers, and join in on the fun. Every time someone sees your product at an event, the potential of gaining another dedicated customer significantly increases. So, what are you waiting for? Contact our team at Flexo-Graphics today to start putting together the perfect design!

4 Reasons Not to Use an Online Label Template

Competition can bring out the best in companies. It can drive innovation and quality, plus lead to collective learning. It can increase knowledge which leads to improved customer service and experience. While there are many advantages of competition that keep a business healthy, there can be some drawbacks as well. Sometimes, in order to stay competitive, businesses look for ways to reduce costs getting their product to market. If you can reduce your costs and either maintain or improve quality, then that’s a no-brainer. These cost cuts will actually improve your bottom line, but what if quality actually suffers? Your business is likely headed toward poor long term results.
One area businesses may focus on for cost cutting is product labeling. Below we look at why going with a cheaper labeling template may not actually improve business or save money in the long run.

Top Four Reasons to Stay Away from Online Label Templates

  1. While online templates may seem easier for short term speed to market, the use of a graphic designer will prepare you for long term success of replicating your brand look. Some online logos, designs, and lookouts are not portable to your other brand needs.
  2. Online template and order sites often have very generic stocks and adhesives. The stock and adhesive are critical to making sure the labels stay on the exact substrate. Are you comfortable with a general “permanent adhesive”? We’ve seen generically identified “permanent” adhesives have good staying power on a box, but may lift away easily on a bottle or on a metal component.
  3. Online templates are fairly successful at capturing single, stand-alone labels, but what if you have 4 or 5 or 10 labels with the same size, and need. More than likely a traditional label converter will be able to create a buying program that fits you better, and paying for 4 or 5 or 10 different label orders with no economies of scale.
  4. Online template and order sites are often a service provider and not a true manufacturer of labels. Do you know the service provider? Will they be in business for a long time? Do they have real printing equipment? Do they have to call someone else that actually is printing your product if you have a customer service question.

Flexo-graphics has been around for a long time and will continue to be. Online template and order companies can serve a purpose, but if you are looking to build a long term brand and want answers form the source, and real life people assist, Call Us.

Looking for an Experienced, Trusted Label Supplier?

If so, Flexo-Graphics is your ideal destination. We offer a variety of label solutions for different label applications and provide a great selection of product labels, among other benefits. To learn how we can use our special expertise to create precisely the type of labels you need, call today at (262) 790-2740, or fill out our contact form.

product-development-labels

Product Development Labels – Your Design Should Reach Out to Customers

The choices you make throughout each phase of creating a product development label will contribute to the success of your marketing campaign. A label is the first thing any customer will see when viewing your product in a retail environment and the last part of any marketing campaign.

Several factors play a pivotal role in how the final design appears after application to the product. The wrong font, color, adhesives, or materials can be detrimental to the final appearance. As you begin to make design choices for this important element of your merchandise, it is essential to assess how each choice will complement the other to have a flowing, appealing design.

Creating a Design to Get the Most Out of Product Development Labels

A label is the last form of marketing provided to potential customers and this makes it an important component to achieving sales. Take enough time to consider the following characteristics of product development labels before choosing a final design:

  • Colors – This element communicates as much information as words if not more. A color is able to convey a specific feeling, flavor, or unique scent. It will either draw the individual to make a purchase or send them off to buy from a competitor.
  • Images – Much like the use of hues, images also convey their own message. They should be perfectly balanced with colors and text to avoid confusion.
  • Fonts – Too many fonts or large variances in font sizes will take away from the simplicity and beauty of a good label. Choose a single font and stick with it for all text.
  • Size – The size should appropriately match the available space as one that is too small will not be as easy to see. An oversized version will not look appealing due to wrinkles or folds.

These four elements are imperative to any product development label and due to this it is essential to carefully consider your options. Remember to include contact information to prevent customer frustration. Use the perfect combination of images, colors, and text to tell a story, create unique designs with varying images, or to add interesting facts about the product.

Flexo-Graphics provides several choices and years of experience you can draw from when putting together product development labels. If you have a specific idea in mind, our team will work with you create a custom design that makes your idea a reality. Contact us today to learn more!

promotional-wine-stickers

Holiday Wine Labels – Join in on the Fun and Get Noticed!

Celebrative events are a common theme as fall comes sweeping in and this makes the holidays an ideal time to consider an eye-catching, festive marketing campaign. Whether you want to convey a fun theme or want to be the talk of all the New Year’s parties, holiday wine labels provide an affordable way to get your product noticed!

How can you use this celebrative time to boost product awareness and get more sales? The easiest way is to design a simple holiday wine label that appeals to the fun and festive side of every consumer. A great image or slogan is often all it takes to stand out during this time of the year.

A Label for Every Event

There are plenty of festive calendar days to choose from in the upcoming months and this provides several marketing opportunities. Consider what a custom holiday wine label can do for your product for the following festive occasions:

  • Halloween – While you might envision little children dressed up in costumes asking for candy, adults often celebrate this event too with their own parties. Consider using common themes such as pumpkins or ghosts as well as some spooky wording to be part of these events.
  • Thanksgiving – It is common for wine to be at the table during these important gatherings. A nicely themed label could be the difference between remaining on the shelf and being part of the table centerpiece.
  • Christmas – This is an advantageous time to increase sales at multiple angles. A beautiful design can ensure your product is provided at business parties, local events, and in every home. Not to mention, wine is a common gift and a great label does play a role in the selection process!
  • New Years – Yes, champagne is a common item during this festive event; however, many individuals do not partake in this drink and choose wine. Use a holiday wine label to get noticed and be in the center of the action.

These events are a great time to increase brand awareness, gain repeat customers, and join in on the fun with holiday wine labels. Every time someone sees your product at an event, the potential of gaining another dedicated customer significantly increases. So, what are you waiting for? Contact us today to start putting together the perfect design!