promotional-wine-stickers

Holiday Wine Labels – Join in on the Fun and Get Noticed!

Celebrative events are a common theme as fall comes sweeping in and this makes the holidays an ideal time to consider an eye-catching, festive marketing campaign. Whether you want to convey a fun theme or want to be the talk of all the New Year’s parties, holiday wine labels provide an affordable way to get your product noticed! How can you use this celebrative time to boost product awareness and get more sales? The easiest way is to design a simple holiday wine label that appeals to the fun and festive side of every consumer. A great image or slogan is often all it takes to stand out during this time of the year.

A Wine Label for Every Event

There are plenty of festive calendar days to choose from in the upcoming months and this provides several marketing opportunities. Consider what a custom holiday wine label can do for your product for the following festive occasions:

  • Halloween – While you might envision little children dressed up in costumes asking for candy, adults often celebrate this event too with their own parties. Consider using common themes such as pumpkins or ghosts as well as some spooky wording to be part of these events.
  • Thanksgiving – It is common for wine to be at the table during these important gatherings. A nicely themed label could be the difference between remaining on the shelf and being part of the table centerpiece.
  • Christmas – This is an advantageous time to increase sales at multiple angles. A beautiful design can ensure your product is provided at business parties, local events, and in every home. Not to mention, wine is a common gift and a great label does play a role in the selection process!
  • New Years – Yes, champagne is a common item during this festive event; however, many individuals do not partake in this drink and choose wine. Use a holiday wine label to get noticed and be in the center of the action.

These events are a great time to increase brand awareness, gain repeat customers, and join in on the fun. Every time someone sees your product at an event, the potential of gaining another dedicated customer significantly increases. So, what are you waiting for? Contact our team at Flexo-Graphics today to start putting together the perfect design!

4 Reasons Not to Use an Online Label Template

Competition can bring out the best in companies. It can drive innovation and quality, plus lead to collective learning. It can increase knowledge which leads to improved customer service and experience. While there are many advantages of competition that keep a business healthy, there can be some drawbacks as well. Sometimes, in order to stay competitive, businesses look for ways to reduce costs getting their product to market. If you can reduce your costs and either maintain or improve quality, then that’s a no-brainer. These cost cuts will actually improve your bottom line, but what if quality actually suffers? Your business is likely headed toward poor long term results.
One area businesses may focus on for cost cutting is product labeling. Below we look at why going with a cheaper labeling template may not actually improve business or save money in the long run.

Top Four Reasons to Stay Away from Online Label Templates

  1. While online templates may seem easier for short term speed to market, the use of a graphic designer will prepare you for long term success of replicating your brand look. Some online logos, designs, and lookouts are not portable to your other brand needs.
  2. Online template and order sites often have very generic stocks and adhesives. The stock and adhesive are critical to making sure the labels stay on the exact substrate. Are you comfortable with a general “permanent adhesive”? We’ve seen generically identified “permanent” adhesives have good staying power on a box, but may lift away easily on a bottle or on a metal component.
  3. Online templates are fairly successful at capturing single, stand-alone labels, but what if you have 4 or 5 or 10 labels with the same size, and need. More than likely a traditional label converter will be able to create a buying program that fits you better, and paying for 4 or 5 or 10 different label orders with no economies of scale.
  4. Online template and order sites are often a service provider and not a true manufacturer of labels. Do you know the service provider? Will they be in business for a long time? Do they have real printing equipment? Do they have to call someone else that actually is printing your product if you have a customer service question.

Flexo-graphics has been around for a long time and will continue to be. Online template and order companies can serve a purpose, but if you are looking to build a long term brand and want answers form the source, and real life people assist, CALL US.

Looking for an Experienced, Trusted Label Supplier?

If so, Flexo-Graphics is your ideal destination. We offer a variety of label solutions for different label applications and provide a great selection of product labels, among other benefits. To learn how we can use our special expertise to create precisely the type of labels you need, call today at (262) 790-2740, or fill out our contact form.

product-development-labels

Product Development Labels – Your Design Should Reach Out to Customers

The choices you make throughout each phase of creating a product development label will contribute to the success of your marketing campaign. A label is the first thing any customer will see when viewing your product in a retail environment and the last part of any marketing campaign.

Several factors play a pivotal role in how the final design appears after application to the product. The wrong font, color, adhesives, or materials can be detrimental to the final appearance. As you begin to make design choices for this important element of your merchandise, it is essential to assess how each choice will complement the other to have a flowing, appealing design.

Creating a Design to Get the Most Out of Product Development Labels

A label is the last form of marketing provided to potential customers and this makes it an important component to achieving sales. Take enough time to consider the following characteristics of product development labels before choosing a final design:

  • Colors – This element communicates as much information as words if not more. A color is able to convey a specific feeling, flavor, or unique scent. It will either draw the individual to make a purchase or send them off to buy from a competitor.
  • Images – Much like the use of hues, images also convey their own message. They should be perfectly balanced with colors and text to avoid confusion.
  • Fonts – Too many fonts or large variances in font sizes will take away from the simplicity and beauty of a good label. Choose a single font and stick with it for all text.
  • Size – The size should appropriately match the available space as one that is too small will not be as easy to see. An oversized version will not look appealing due to wrinkles or folds.

These four elements are imperative to any product development label and due to this it is essential to carefully consider your options. Remember to include contact information to prevent customer frustration. Use the perfect combination of images, colors, and text to tell a story, create unique designs with varying images, or to add interesting facts about the product.

Flexo-Graphics provides several choices and years of experience you can draw from when putting together product development labels. If you have a specific idea in mind, our team will work with you create a custom design that makes your idea a reality. Contact us today to learn more!

promotional-wine-stickers

Holiday Wine Labels – Join in on the Fun and Get Noticed!

Celebrative events are a common theme as fall comes sweeping in and this makes the holidays an ideal time to consider an eye-catching, festive marketing campaign. Whether you want to convey a fun theme or want to be the talk of all the New Year’s parties, holiday wine labels provide an affordable way to get your product noticed!

How can you use this celebrative time to boost product awareness and get more sales? The easiest way is to design a simple holiday wine label that appeals to the fun and festive side of every consumer. A great image or slogan is often all it takes to stand out during this time of the year.

A Label for Every Event

There are plenty of festive calendar days to choose from in the upcoming months and this provides several marketing opportunities. Consider what a custom holiday wine label can do for your product for the following festive occasions:

  • Halloween – While you might envision little children dressed up in costumes asking for candy, adults often celebrate this event too with their own parties. Consider using common themes such as pumpkins or ghosts as well as some spooky wording to be part of these events.
  • Thanksgiving – It is common for wine to be at the table during these important gatherings. A nicely themed label could be the difference between remaining on the shelf and being part of the table centerpiece.
  • Christmas – This is an advantageous time to increase sales at multiple angles. A beautiful design can ensure your product is provided at business parties, local events, and in every home. Not to mention, wine is a common gift and a great label does play a role in the selection process!
  • New Years – Yes, champagne is a common item during this festive event; however, many individuals do not partake in this drink and choose wine. Use a holiday wine label to get noticed and be in the center of the action.

These events are a great time to increase brand awareness, gain repeat customers, and join in on the fun with holiday wine labels. Every time someone sees your product at an event, the potential of gaining another dedicated customer significantly increases. So, what are you waiting for? Contact us today to start putting together the perfect design!