Serialized Labels – A Great Approach to Improving Business Processes and Customer Service

Most companies today implement methods to track products, maintain inventory, and to perform additional actions with the aid of technology. Serialized labels offer a way to track information based on more specific data including a serial number. They make it possible for businesses to improve implemented practices and are extremely helpful in the following areas:

  • Inventory Management
  • Providing Product Data
  • Keeping Track of Certain Data Internally
  • Improving Warranty Processes
  • Supporting Logistics

Serialized labels offer a data driven solution capable of increasing business process performance and the overall customer experience. These labels can frequently be found on computers, appliances, and even medicines for improved service. They allow a company to track various aspects of a product outside of the manufacturer and price.

How are Serialized Labels Different?

Traditionally, bar codes have been used to track and manage products or inventory for businesses. However, bar codes do not provide the same level of data as what can be obtained from a serialized label. A bar code will show basic information about the product. For example, a product on a shelf will have a bar code that provides the product name and price. If it is linked to an inventory system, then it may also provide the stock count when scanned.

Serialized labels can be found on products with warranties, electronic items, or any product where additional data is necessary. They help companies quickly service the product and meet customer needs. Due to the nature of these labels, they are designed to adhere to many surfaces as well as can be customized to meet specific needs. Nameplates are a good example because they contain these details:

  • Model Number
  • Weight and Size
  • Manufacturer Price
  • Purchase Date
  • Manufacturing Date

These are just a few details you can include on a serialized label based on needs. This type of label is also important any time a warranty is provided with the product. As a business, these types of labels can be used on consumer products or internally to accomplish specific tasks. Flexo-Graphics offers several printing solutions to help meet our customer’s needs. Contact us today to learn more about our serialized label options.


Is a Midwest Flexographic Printer Right for Your Business?

Flexographic printing is an excellent choice for a number of substrates including plastic and label stock. The process uses quick-dry inks on plates to complete the print, which is applied using plates on a rotating cylinder. This method is best suited for larger bulk orders and long runs where the print will be used consistently over a period of time. A Midwest flexographic printer is a great option for product packaging or labeling needs because orders are often larger, with extended print runs.

When is Flexography the Best Choice?

With this type of printing, ink plates rotate to place the image on the substrate material. This particular process allows for continuous printing with minimal interruption. Occasional interruptions are necessary to load more substrate during the process. Flexographic printing methods have many benefits including:

  • Increased Production Speed
  • Versatile Substrate Choices
  • Perfect for Continuous Prints
  • Supports Needs of Long Runs
  • All Processes Completed at Once

A Midwest flexographic printer is a great local solution when you need a long run or large print order. This is because every process is completed consecutively in one print run including printing, finishing, and die cutting. This option is not as ideal for short runs because the set up takes longer and the cost is higher.

Choosing the Right Midwest Flexographic Printer is Essential

Experience is a key factor in selecting a professional to create product packaging, labels or other needed items. Flexography is not the right choice for every need. A provider with extensive experience will be able to help you determine if this is the right option. While this choice has become the go to for many companies, your requirements will need to be evaluated on a case by case basis. It is best to see a Midwest flexographic printer who is able to offer other types of printing services as well to ensure each individual need is met.

Flexography may work for some printing requirements, but another approach might be necessary for short prints or limited time runs. Having a professional capable of handling both of these needs will prove to be beneficial. Flexo-Graphics has more than 30 years of experience in the printing industry and will work with you to determine what options best suit each order. Contact us today to learn more!