How to Read the Date Codes on Your Batteries

Many battery manufacturers and installers use a date code system to help establish warranty dates. You will often see a label on the top of your car battery that has a date code systems similar to the one shown below. The dates typically represent the month and year in which the battery was installed into your car.

 

The photo below shows a battery that was installed in April of 2015. Your warranty will be dependent on service range of your battery. This is typically 24, 36, or 48 months. See your battery installer for more details.

Four Practices That Help Battery Retailers Boost Revenue

custom-battery-labels-retailIf you enjoy dark humor, you may have run across an old saying from the mortuary industry: “A coffin seller never lacks business.” In a less comedic way, the same rationale can be applied to other products that are similarly indispensable to our modern way of life, such as batteries.

However, as essential as batteries may be, they generally don’t “sell themselves”. Rather, battery retailers must take strategic sales and marketing measures that position the product to sell well and help the businesses reach revenue targets — and hopefully surpass them.

When it comes to selling and marketing batteries, there are several business practices that can help battery retailers achieve success. In this blog entry, we take a look at four of the most applicable of these practices for battery retailers that do business in the U.S. and beyond.

  1. Serving Local Business

Because a municipality is proud of its homegrown, economic success, the place is naturally fond of businesses that quantify that success — a perspective that helps establish a local market for businesses that are firmly headquartered in the locale. Informing customers that they are buying local can only be accomplished with proper labeling.

For battery retailers that sell products outside of a local zone, local sales may comprise a slim slice of the revenue pie chart, but selling locally often requires a lower marketing investment than selling batteries in remote places. If its local market has a positive impression of a battery retailer, selling batteries in the area helps create a smooth avenue for generating revenue.

  1. Leveraging Local Marketing Trends

Selling batteries locally becomes even easier when the manufacturer takes advantage of local marketing trends. For example, for a battery retailer that’s located in a seaside region, where traveling in marine vessels is a common way of life, it would only make sense for a battery retailer to invest in locally marketing batteries that are designed for various water vehicles.

Other local marketing trends that you leveraged to sell more products include: seasonal needs, such as using snowblowing equipment; annual festivities, such as music concerts held in areas that utility lines don’t reach and thus need battery power; and predictable weather that spurs an uptick in using battery-powered devices, such as tropical storms that cause power outages.

  1. Developing a Distinguished Brand

Would you rather buy a product from a company that designed it or from a vendor that simply sells it? When it comes to brand trust and the perception of quality control, many businesses and consumers prefer to buy straight from the supplier instead of an entity that vends. For retailers, the best way to fully capitalize on these factors is developing a distinguished brand.

Distinguishing a brand obviously takes time, money, and marketing insight, but the investment in separating a brand from its competitors can do more than stimulate revenue locally; it can also serve as a springboard for distinguishing the brand across a larger region, as long as the product’s unique value propositions (UVPs) extend beyond the local market to other markets.

  1. Using a Product Label Specialist

Because batteries are typically marketed as need-based products, the main emphasis of battery labels is to provide information about batteries that helps capture the sale, particularly: battery type, creation and expiration dates, and any application for which the battery is designed.

With that said, it’s still important to create packaging whose aesthetic elements make the product stand out on store shelves and the product pages of online stores. An experienced label provider such as Flexo-Graphics can help you kill two birds with one stone: Using packaging that has essential information, and presenting the information in an aesthetically appealing way.

Who We Are
Flexo-Graphics is a customer focused provider of product branding and identification solutions, with over 30 years of experience serving battery retailers, beverage makers, automotive companies, industrial outfits, and everything in-between. To inquire about our specialized services, please call us today at (262) 790-2740, or use the contact form on website.

Battery Dater Labels: Use, Benefits, and Choosing the Right Kind

Click Here to Learn How to Read Battery Label Dates

 

battery-date-labelBattery Labels

From vehicle batteries, to batteries for handheld products, to uninterruptible power supply (UPS) batteries that can power a facility during a power outage, there are several types of batteries that are used in different capacities. Although batteries can be quite different in terms of their use, how much energy they supply, and how long they supply it, they all have something in common: They deliver electrical current to support the operation of devices and equipment that rely on constant or occasional battery power.

Why Do Batteries Have Punch Out Dates?

Because batteries play a crucial role in supplying power, end users need to know the expected lifespan of the batteries they install. One way a battery’s lifespan can be indicated is through the use of battery dater labels that feature “punch out dates”.

For example, battery dater labels for vehicle batteries commonly feature a series of punch out options that are used to indicate the year a battery was manufactured, and another series of punch out options that indicate the month the battery’s lifespan begins within the year the product was manufactured. When batteries come with a limited warranty, the warranty period will last for the duration of the product’s lifespan, or at least a part of it.

So, one reason batteries have punch out dates is to help battery users keep track of the warranty period. Other reasons include: helping buyers avoid batteries that were produced many months ago and have a shorter than expected lifespan, helping sellers avoid selling partially drained batteries, and helping sellers ensure that batteries returned on warranty claims are indeed the batteries they sold.

Considerations for Battery Dater Labels

When it comes to where they are used, battery dater labels are like batteries themselves: To offer the highest level of performance, they must be designed based on the final application of batteries. For example, a vehicle battery dater label could benefit from having a synthetic, smooth, non-fibrous composition that makes it easy to wipe away engine grime, and label adhesive that’s formulated to perform well under the heat the motor produces.

Moreover, a battery dater label shouldn’t be designed as one-size-fits-all solution. Rather, it should be created with a specific type of battery and battery application guiding the design process. This is how we produce battery dater labels at Flexo-Graphics. After carefully examining your needs, the needs of your products, and the needs of your customers, we supply best in class labels that perfectly suit your requirements.

Contact Us Today for a Free Consultation
We have over 30 years of experience in producing battery dater labels that can be used for a variety of battery makes and models. Combined with our technical expertise in product labeling, this makes us one of the best sources for receiving dynamic battery dater labels that look great on your product and deliver the highest functionality.

We know your batteries play a crucial role in delivering power, and that your customers naturally need to know how long they can depend on your products, as well as when to pursue warranty claims, if such situations arise. To get started on selecting the best dater labels for your batteries, please call us today at (262) 790-2740, or use the contact form on our website.

Are Your Battery Labels Identifiable?

battery-labels-identifiableBatteries play a crucial role in several types of environments, from car batteries, to data centers that require batteries in the form of uninterruptible power supplies (UPS), to smoke detectors and emergency lighting that require standard edition batteries.

Regardless of how batteries are implemented, they should feature certain types of battery labels that address the safety factors and range of batteries that are used for general or specific purposes in residential, commercial, or industrial applications.

Application of Battery Labels
Regardless of their area of implementation, most batteries contain basic safety information such as the load size they can carry based on wattage, the presence of corrosive substances inside the battery, and the intended use for the battery, whether it is designed for general application or use with a specific product or operating system.

Naturally, the battery labels you require depend on the type of batteries you use and how you use them. With this in mind, essential label information for batteries could require one or more of the following types of information, among others, to ensure the safety and proper battery use.

  1. Used Battery Labels

Eco conscious companies don’t toss batteries in the trash, because they know that toxic substances inside the products can leak out and further pollute landfill space, which is where most batteries end up after they are trashed and picked up by a waste removal service.

If your company has a repository where it keeps spent batteries before it forwards them to the proper recycler, it’s a good idea to mark the used battery containment unit with a “used batteries” label to prevent the batteries from being reused and creating equipment failures.

  1. Spillable / Non-Spillable Battery Labels

Some batteries — particularly automotive batteries — contain an electrolyte-based solution of sulfuric acid and water that transfer between a series of lead plates to support the batteries’ functionality. The fluid is well-contained. However, removing stoppers from holes in the top of a battery can allow access to the toxic liquid. Batteries that are “spillable” should be marked as such to prevent chemical burns, whereas non spillable batteries should be marked as such to provide a safety indicator.

  1. Lithium Ion Battery Labels

The FAA, it has issued multiple warnings and videos that demonstrate how lithium batteries can “self-ignite” and lead to airplane crashes. Furthermore, when lithium ion batteries combust, they can release toxic substances associated with the development of brain and liver cancer.

These considerations are why it is absolutely essential to outfit lithium ion batteries with a label that communicates the message, “If package is damaged, batteries must be quarantined, inspected, and, [if they are found to be in serviceable condition] repackaged.

  1. Battery Charging Station Labels

Some companies prefer to use rechargeable batteries whenever possible to reduce battery purchase costs. However, recharging batteries using a re-charger whose connector cables attach to batteries to recharge them presents a potential danger: If the battery charger is not powered off before the cables are removed, it could deliver a shock to the worker.

Applying labels to battery charging stations that clearly indicate the danger of handling live charger cables helps workers avoid serious shocks that, in the most serious cases, could lead to filing workers compensation claims and injury lawsuits that financially burden the employer.

In the Market for Battery Labels?
Is so, Flexo-Graphics can serve as your one-stop source for labels that are suitable for various types of batteries. We have 30 plus years in creating battery labels. We produce over 10,000,000 million battery labels per year. We can provide your with stock battery labels that are ideal for general labeling needs and custom labels that conform to precise requirements.

Get Your Battery Labels From Us
To get started on receiving the battery labels you need to improve the safety and use of batteries in residences and work environments, please call us today at (262) 790-2740, or use our contact form, to schedule a consultation. With our help, you can address all of your battery labeling needs to increase safety among customers, as well as workers who use batteries in your facility. Contact us today for help selecting the right battery labels for your needs.

How a Battery Retailer used Flexo-Graphics Digital Center

REMY BannerProblem:
In 2015, a long standing, reputable battery retailer began a branding change.  Working with a marketing agency, REMY Battery created a fresh new look to their store front, website, collateral, and mobile fleet.  They also wanted to extend this new branding to their battery products. The challenge was they wanted the labels on the battery to match the vertical market that the battery was intended for, but given the competitive nature of the battery industry, they needed to maintain current label costs in order to stay competitive.

Solution: Having a relationship with Flexo-Graphics, REMY Battery wanted to roll out the new brand look to their battery front and top labels. Their agency created artwork that was full color graphics designed to be a visual tool to match the battery to the vertical market it was intended for.  Flexo-Graphics then used their state of the art digital center to create press runs to combine the skus in the most efficient way possible to save costs and eliminate potential obsolescence. Furthermore, the digital center allowed REMY Battery to roll out brand new full color/ full graphics fronts and tops without traditional plate and set up fees. The labels were still printed on industry tested battery performance label materials, and prepped for future thermal date coding by the retailer.

Results: In just 6 days from the moment the art was digitally approved, the 13 new sku’s were printed, diecut and delivered to REMY Battery in time for the traditional fall rush for battery sales. The labels perfectly represented the vertical market with their full color graphics, and matched the newly branded collateral, signage, and vehicles.

Action:
Are you looking for high performing battery labels that represent your product and service? Maybe we can help? Contact Flexo-Graphics at 262-790-2740 to ask more.  Printing over 10,00,000 battery labels per year, gives us an edge on understanding the battery label market. You can also learn more information on battery labels here. https://flexo-graphics.com/news/custom-battery-labels/

The Beauty Behind Marketing with Custom Battery Labels

Custom-Battery-LabelPutting a product out on the market is a big job and while there are many aspects to cover, it is essential to ensure that the label does its job! Does your company sell merchandise in the automotive, marine, or lawn and garden consumer markets? If so, then a personal label with the name of the company, not the manufacturer is a way to promote a service atmosphere where customers are essentially buying local.

In these industries, the selling of batteries for a lawn mower, car, or boat is ideal for using a private line of battery labels. First, consider the major brands made available for resale to companies. If an OEM manufactures the merchandise, having their name on the shelved item will actually make it harder to sell.

A prime example of this is Wal-Mart who markets EverStart as a brand, which is actually made by one of the largest battery OEMs. By using a professional to create a private line of battery labels, you gain these benefits:

  • Perception of Better Service & Value
  • Local Feel to Customers
  • Company Branding Perks
  • Easier Customer Sales
  • Enhanced Control Over the Product

More companies are turning to private branding techniques such as company battery labels. If marketing this specific product, then there is no doubt to the plethora of benefits offered by having the company name on it.

Why Private Line Battery Labels?
In the past, it has been common to view store labeled products as a lower cost option over national brands, but in the recent years this view has shifted significantly. In fact, customers typically prefer to buy a private label brand rather than the alternative. So, it is safe to say you automatically gain customer approval by putting your name on sold products. The real question is how do you generate the battery label?

The easiest approach is to have an experienced company handle the design and printing processes. It is expensive to buy the equipment and bring in the experience necessary to make this happen. Most labeling companies offer set prices for a certain production counts, whether customized or not. Thanks to the introduction of digital labeling technology, it is not costly to obtain small counts of labels for each battery type. A qualified company will be able to assist with:

  • Research & Development
  • Graphics & File Management
  • Warehousing
  • Inventory Management
  • Cost Analysis
  • Digital Printing
  • Prototyping

Private line battery labels are a great choice for any business operating in a small town or neighborhood. A garage selling these items as part of offered services could use custom battery labels on products to gain customer appeal. The same goes if the market base is for lawn mowers or auto parts sales.

This simple, low cost option provides the down home feel customers want when shopping at or obtaining services from any business. At Flexo-Graphics, we understand how important it is to provide the right image to customers by using your own brand. With over 30 years of experience in our back pocket, we are ready to help you develop the right battery labels for marketing products to your customers. Contact us today to discuss options.

Is Your Battery Packaging Ready for Market Distribution?

Flexo-Grahics-ServicesBattery packaging is a complex part of preparing a product to be placed in the market for consumer purchase. This is because varying compliance regulations must be met based on battery type and locale. A number of battery types combined with various restrictions make the process even more difficult for companies producing this merchandise. Among the many regulations placed on manufacturers are the following:

  • Global Market – This includes requirements such as heavy metal limits, treatment & handling procedures, testing requirements, registration, and reporting.
  • Product Design – Forbids certain types, restricts heavy metals concentration, labeling standards, etc.
  • Takeback or Disposal – Covers proper disposal and recycling procedures.
  • Packaging & Labeling – These restrictions include the addition of environmental regulations, warning information, and capacity data.

As shown above, each places certain rules to follow as a battery is designed, manufactured, packed, and labeled for consumer or commercial sales. These requirements vary based on type, chemistry, market location, packaging, and use. Manufacturers of these products, whether for cars or use with consumer products, makes the task of meeting battery packaging regulations essential. Failure to do so could result in the item being pulled from the shelf or in some cases unexpected lawsuits.

What Assistance is Gained from a Battery Packaging Specialist?
When using a professional for this task, two important considerations must be evaluated: packaging and labeling requirements. A professional provider of these services is able to deliver industry tested and proven labels and inserts for your packaging needs. Companies specializing in this area are familiar with the rules and regulations of various markets, and often can provide you with the questions and resources to make sure your battery packaging meet proper compliance.

For example, The International Electrotechnical Commission (IEC) has been very active in making proposals regarding marking symbol changes to help consumers and recycling agencies identify the chemistry in battery products. With the rapid proposals and changing regulations worldwide, it is essential to find a provider who is aware of these battery packaging regulations, but also is able to help you quickly make changes to your packaging, and then deliver the labels or inserts for your goods.

At Flexo-Graphics, we print millions of battery packaging labels and inserts every year. As an ISO certified provider, we are able to help you with this task by providing these services:

  • Battery Labels
  • Fronts, Tops, Daters
  • Warning Labels
  • Danger Poison Labels
  • Short Run Battery Labels
  • Vendor Managed Inventory Programs
  • Tamper Evident Battery Packaging Labels
  • Battery Packaging Inserts and Coupons
  • GHS Labels

Give us a call today at 262-790-2740 to learn about our labeling options and how we can help you put the right finish on your battery packaging.