As a craft brewer who is independently owned and takes pride in product quality, it is essential to be aware of the current or arising trends in this market. The wrong flavor choice or ingredients could affect the success of your growing business. Craft brewer trends change from year to year making it equally important to stay on top of consumer preferences. These trends make it easier to determine what customers want and to cater to their needs.
A large percentage of consumers are drinking more craft beers than they were a few years ago. Individuals making this choice typically have an age of 30 or below. This trend defines the target market making it easier to brand products to gain loyal customers. At the same time many consumers are drinking regular beer less. The following craft brewer trends are helpful in catering to your customers.
Trend 1: Desire for Locally Brewed, Sustainable Beer
Consumers are becoming more interested in how beer is produced including where it is brewed. However, this preference is more about what goes into making the final product. They want options made from fresh ingredients obtained locally while having a variety of available options. Local does not mean they only want to taste those crafted in their own back yard. Instead, they desire to try products from craft brewers in other areas of the world that use fresh, local ingredients.
Trend 2: Quality is More Important than Cost
Customers always look for a great taste, but the real driver is quality as well. For consumers, the premium image of this choice conveys increased quality. Many individuals feel like the choice is more special than regular beer. A few common words to describe craft brewer products are “flavorful” or “high quality”. In other words, cost is not the obstacle, but rather conveying the superiority and quality of your product.
Trend 3: Consumers Want Diverse Choices
Part of craft brewed beer is trying out the newest flavors or products. If you are a brewer, this means new options are essential to keeping your business thriving. For a lot of craft brewers, this might mean having seasonal flavors such as fall ale that is only sold for a limited time. Having these unique choices available for a limited time allows consumers to try new products while keeping your brand in focus.
Additional trends include sour or fruit flavored craft beers for a more diverse flavor selection. While canned products have been less common, they are also beginning to be in higher demand. The independent brewer craft seal developed by the Brewers Association is also a great idea. Craft brewer trends allow your company to adjust marketing tactics such as labeling and the brand to better suit consumers desires. Maybe you could include more fresh and local ingredients or should develop a new, limited time flavor.
Looking for the Right Label for your Bottle?
Flexo-Graphics offers many options to ensure your product’s label design gets noticed by potential customers. If these latest consumer preferences have sparked a new idea, contact our team to see how they can be incorporated into your labels and marketing campaign.