Whether its buying refills for a coffee maker or protein pouches to get through a busy day, consumers love the convenience offered by single serve packaging. This market has exploded due to a number of factors ranging from service and hospitality needs to the desires of individual consumers. Single serve packaging provides just the right amount for one person without a hefty list of instructions or the need to find a place to put the leftovers!
If your business offers one serve products in the food, healthcare, personal hygiene, or another industry, then this type of packaging is an imperative part of your marketing campaign. The wrong materials or design could make your product difficult to use or less appealing. Consumers like the value offered by this choice because they are not making more than is needed. It is a practical, convenient choice for a variety of products as well.
What Makes Single Serve Packaging a Success?
Single serve packaging has become a lifestyle for individuals and service businesses use these same products to cater to their own customers. Whether you sell coffee to a hotel chain or a single dose of ibuprofen, this choice offers the benefits individuals seek to match their lifestyle needs. Here are a few ways single serve packaging is used to market to consumers:
- Portion Control – With the number of individuals trying to jump on the health bandwagon, this trend has exploded as a way to maintain health and better manage what is consumed.
- Easy Transport – Smaller packing means the item is easier to carry and can easily be stored in a purse, locker, or other restricted space.
- Meet Regulations – For some industries, single serve packaging is used to meet strict guidelines such as when flying. When products fall within these guidelines, your business is immediately ahead of the competition.
- Easy to Open – Customers do not have to struggle to access or open the product. This is especially important in the healthcare industry where packages must have several qualities such as tamper-evidence and easy use.
If your company offers single serve products, then the type of packaging and design will play a pivotal role in overall success. Flexo-Graphics can help by providing the perfect labels and packaging solutions to your business. Contact us today to learn more!