single-serve-packaging

Single Serve Packaging – Keep the Focus on Consumer Lifestyles and Needs

Whether its buying refills for a coffee maker or protein pouches to get through a busy day, consumers love the convenience offered by single serve packaging. This market has exploded due to a number of factors ranging from service and hospitality needs to the desires of individual consumers. Single serve packaging provides just the right amount for one person without a hefty list of instructions or the need to find a place to put the leftovers!

If your business offers one serve products in the food, healthcare, personal hygiene, or another industry, then this type of packaging is an imperative part of your marketing campaign. The wrong materials or design could make your product difficult to use or less appealing. Consumers like the value offered by this choice because they are not making more than is needed. It is a practical, convenient choice for a variety of products as well.

What Makes Single Serve Packaging a Success?

Single serve packaging has become a lifestyle for individuals and service businesses use these same products to cater to their own customers. Whether you sell coffee to a hotel chain or a single dose of ibuprofen, this choice offers the benefits individuals seek to match their lifestyle needs. Here are a few ways single serve packaging is used to market to consumers:

  • Portion Control – With the number of individuals trying to jump on the health bandwagon, this trend has exploded as a way to maintain health and better manage what is consumed.
  • Easy Transport – Smaller packing means the item is easier to carry and can easily be stored in a purse, locker, or other restricted space.
  • Meet Regulations – For some industries, single serve packaging is used to meet strict guidelines such as when flying. When products fall within these guidelines, your business is immediately ahead of the competition.
  • Easy to Open – Customers do not have to struggle to access or open the product. This is especially important in the healthcare industry where packages must have several qualities such as tamper-evidence and easy use.

If your company offers single serve products, then the type of packaging and design will play a pivotal role in overall success. Flexo-Graphics can help by providing the perfect labels and packaging solutions to your business. Contact us today to learn more!

resealable packaging

Resealable Packaging – The New “Norm” in Product Marketing

Remember those times when you would go to open something such as wet wipes or another item and there was no option to reseal the package? This was a frustrating event because the product would go stale, dry out, or be ruined in another way. Resealable packaging has grown in popularity because it is convenient and maintains qualities such as freshness. The packaging can be seen in every industry from food to baby supplies.

Why Is Resealable Packaging Preferred by Consumers?

Resealable packaging and labels are frequently used to recreate the seal for a number of consumer items. Labels also provide increased room that may be used to place marketing or safety information. As a business selling to the public, these innovations provide several benefits including:

  • Increased Protection
  • Longer Food Shelf Life
  • Less Waste
  • Improved Value
  • Better Product Visibility

When resealable packaging options are used, it creates an opportunity to showcase your product to consumers. This merchandise is easy to open, close, and carry. Not to mention, customers are able to see the product before they buy it at a retail location. These are just a few of the reasons why customers prefer resealable packaging.

A Trend Worth Following by Businesses

The above are all great reasons why resealable packaging is consistently used in the marketplace for a variety of products. If you have not incorporated measures to leverage this option, it is time to consider how it can benefit your business. For example, food products have an extended shelf life, do not become stale, and do not get freezer burn. In other industries, the packaging type delivers greater convenience, improved functionality, and increased usability.

Studies have shown that a large percentage of consumers prefer resealable packaging and will pay a higher price for products with this feature. A large portion of customers choose the brand of product in a store environment and see products with this feature as having more value. Resealable packaging is a smart choice for businesses in every industry due to these reasons. If you are seeking a dependable provider for this business effort, contact us today to learn more about our resealable packaging choices.

3 Considerations for Food Packaging Labels

If your business makes products that require third party food packaging labels, the capabilities you receive from your service provider can affect your operating costs and revenue in relation to three factors: product test marketing, package design flexibility, and printing on demand. Below, we take a look at each factor, and explain its importance to the packaging process.

  1. Product Test Marketing

In the IT world, there’s a discipline known as A/B testing, which measures the effectiveness of two or more factors that apply to the same thing. For example, a newly developed website might first feature a corporate spokesperson video on the homepage, then replace the video with a product demonstration video. The video option that generates the best site performance becomes the option of choice.

You can do the same thing with food packaging labels. For example, you might try different colors, materials, fonts, etc., and then choose the best options after testing them in the marketplace. Digitally printed packaging is a fast, flexible, cost effective way to perform the process.

  1. Package Design Flexibility

As mentioned above, the package design flexibility that digital printing offers has a direct impact on a business’ ability to test packaging options — and make necessary — changes within a narrow timeframe. But the flexibility that digital printing offers serves another need, as well.

If any of your products have ingredient changes, require new information mandated by the Food & Drug Administration, or you need to replace a photo due to copyright issues, etc., the changes can be made quickly and economically compared to older printing technologies. What’s more, digital creates exceptionally refined graphics that “pop out” on the package.

  1. On-Demand Printing

On-demand printing (a.k.a. print on demand) is a discipline in which a business’ printed materials are supplied on an as-needed basis. In some cases, the practice is used to create unusually small print runs. In other cases, the practice is leveraged to request unusually large print runs.

In either situation, on-demand printing helps businesses save money by letting them purchase what they need for the best price (i.e. a low price by ordering only as much packaging as needed or a discount price by ordering packaging in bulk).

How Flexo-Graphics can Help

A particular brand of food that develops a reputation for tasting great often “sells itself”, according to a well-known statement from sales and marketing. However, in order to develop that reputation, a new food must obviously tried for the first time — and our digitally printed, high-quality food packaging labels help make this happen. After the food is tried and loved, the label reinforces the brand, and makes it highly visible on store shelves.

To receive a free evaluation of how our best-in-class food packaging labels can help you bring your products to market and stimulate sales, give us a call today at (262) 790-2740, or use the contact form on our website. We look forward to learning about your business and its line of carefully crafted products.

short-run-flexible-packaging

Short Run Flexible Packaging: How Does It Help You Bring Products to Market Faster?

Flexible packaging is more than a trend when it comes to marketing products. Bags, wraps, pouches, stick packs, and other items consist of this type of packaging, which is made from film, foil, or paper sheets. When these substrates are filled or sealed, they have a pliable shape. The form of packaging is frequently seen in the food industry as well as for some medical and consumer products. Short run flexible packaging is now being offered as an option for gaining lower counts in less time. Digital printing allows companies to move their products to market faster through shorter runs.

The growth of flexible packaging has primarily been due to economy changes and a direct need to have alternatives to typical rigid designs. It has been possible thanks to factors like technology changes, reduced materials consumption, and material advancements. While the printing process has been traditionally dominated by flexography, new technology options are making digital printing a plausible alternative for custom packaging.

How Can Digital Printing Help?

Flexography offers reliability, quality, and cost effective parts for larger flexible packaging runs. So, where do digital methods prevail when these obvious benefits are available? Digital printing for short run flexible packaging offers its own set of rewards. First, the choice produces the packaging faster with less time to market. This is because the computer software is able to automatically send artwork to digital print devices eliminating many of the traditional setup costs and the time to get files to press. In addition, digitally printing promotes many advantages.

Advantages Offered by short Run Flexible Packaging

  • Impeccable Creative and Print – The method provides increased consistency and vibrant colors. Digital presses have incredible color registration, with limited trapping requirements. Digital color palettes have grown substantially over the past decade, and producing color matches are done with ease. Furthermore digital print allows for database driven packaging with custom text, images, or codes on each unit.
  • Tackle Obsolescence– Especially with new products, digital workflow allows you to print lower quantity values without having the need to offset high fixed costs. Produce what you need, not what you need to cover high set up costs with other processes.
  • SKU Proliferation – Having the ability to produce short runs digitally delivers a chance to make sudden design changes at a low cost. More and more brands are making more variations of their products, and the digital workflow fits the bill for this trend.
  • Grean and Lean – Digital print methods allow companies, like Flexo-Graphics, to operation with significant lower waste in their manufacturing stream, which results in lower overall print costs. Furthermore, the ability to print lower quantities (cost effectively), reduces the need to warehouse products and cost and space associated with it.

Looking for Short Run Flexible Packaging?

With a fight for consumer attention, consumer product companies are searching for ways to stand out quicker. At Flexo-Graphics, we offer both flexographic and digital printing services backed by over 30 years of experience. Our goal is to deliver a dependable range of branding, security, and identification options with to ensure you get the right features for a well-branded product.

custom-flexible-packaging

Flexible Options for Your Custom Retail Packaging Labels

In terms of lead time and packaging aesthetics, high-quality custom packaging labels help businesses present their products for sale exactly as they envision. Over the past 25 years, this is why businesses in various industries have turned to Flexo-Graphics to receive custom packaging labels. When you use us as your custom packaging label provider, you receive the following benefits that can help you reduce costs, and earn money by making more sales.

Various Run Sizes

Whether you need thousands of labels a month or less than 100 labels monthly, we’ll perform the print run, and supply you with labels on the schedule that you need them. Great labels help sell products, and we’ve seen many businesses go from needing a low number of labels in a given period of time to needing a high number of labels for the same time period, as sales increase.

Buying labels in short runs helps small businesses avoid over investing in labeling. For large businesses, purchasing labels in long runs helps save money by resulting in a lower price per label. Practically no print run is too large or too small for us to handle.

Impeccable Graphics

The quality of graphics for custom packaging labels has a major impact on the how products appear on store shelves and in online product photos. Moreover, many consumers quickly associate the quality of the product inside the packaging with the quality of the packaging’s aesthetics. When you get your labels from us, you receive infinitesimally accurate print that looks great from both a distance and up close, as consumers move in for a closer inspection.

Various Data Options

From expiration date indicators on battery labels to barcodes on beverage labels, we can print the information you need on your custom packaging labels in a fashion that’s easy for consumers to notice, and doesn’t detract from the aesthetic of the print design. As long as they have the right dimensions, custom labels can be printed with virtually any type of information.

Lead Time to Market

Different companies naturally have different lead times for bringing products to market, but one thing is the same in all cases: If lead time extends beyond the anticipated time period, products hit the market slower, which can negatively affect the anticipated revenue from the product release.

When you use our services, the lead time to market for what you sell is not delayed by printing packaging labels, which are needed for products to hit store shelves. Printed materials are delivered punctually, within a timeframe that only serves to expedite lead time.

Contact Us Today

Our custom packaging labels are a great option for businesses that want to use highly distinctive labels to sell products. Our labels look great on products and supply would-be customers with the information they need to make an informed purchase. To learn more about how we can assist you with product labeling solutions, call us today at (262) 790-2740, or use the contact form on our website. We look forward to learning about your products!

label-products

Six Packaging Trends That Redefine Product Packaging

The concept of product packaging has existed for thousands of years. From decorative urns that contained herbs, to Napoleonic bottles of wine, to the latest punch-out packaging for batteries, product packaging has always had a dual role: providing information about the product, and presenting the product in an attractive container that catches the eye of prospective buyers.

Across the many centuries of product packaging, many packaging trends have come and gone due to technological improvements, cost considerations, and the efficiency of packaging operations. So, where does that leave us today? That’s what we cover in this blog post, presenting six major packaging trends that have consummately redefined product packaging.

  1. Green Packaging

Since the advent of the green movement, businesses and consumers have become increasingly aware of how the use of products impacts our environmental outlook. The dramatic increase in eco consciousness over the past 20 years has led many manufacturers to opt for packaging made from recycled materials that can be recycled indefinitely to help prevent landfill use.

  1. Durable, Reusable Packaging

If you order a sandwich from McDonald’s, you receive it in a package that, if only for the sake of durability, you wouldn’t consider using again. But, if you order a gourmet dried fruit tray from Harry & David, you can receive the product in a handsome, wooden tray that can practically be used for a lifetime. Repurposing packaging in this manner also helps to reduce landfill use.

  1. Flexible Packaging

Flexible packaging isn’t right for all products. You wouldn’t want to place Waterford Crystal wine glasses in a flexible package, for example. However, in terms of achieving maximum volume for freight units, it’s a great form of packaging for flexible products that range from cold cuts to cotton balls. Flexible packaging can help companies reduce the cost of shipping products.

  1. Temporary Adhesive Packaging

Temporary adhesive product packaging uses new generation adhesive technology to make products easier to access. For example, a tray of cookies can feature a peel-away section on the top of the container that’s easier to manipulate than rigid, paper packaging that must be torn open. Temporary adhesive is designed to stay firmly in place until it’s peeled away, and it can be formulated to reseal the package to help protect the freshness of the product inside.

  1. Contract Packaging

Contract packaging is a model on which packaging is received and not a particular type of packaging. However, the provider of the service will present specific packaging types based on the client’s needs. The greatest benefit of contract packaging is that it helps the client use the best form of packaging in all respects, including protecting the product, making it stand out on store stores, and providing customers with the easiest means of accessing the product.

  1. On-Demand Packaging

Large-scale product producers often purchase packaging in bulk to cut costs, while small-scale producers, such as micro brewers of craft beer, often require a different cost saving option: acquiring packaging on an as-needed basis. On-demand packaging is the optimal solution. Packaging costs can be mitigated to the degree that packaging is purchased as needed.

Who We Are

Flexo-Graphics is a customer focused provider of product branding and identification solutions with over 30 years of experience in product packaging trends. Clients we serve include industrial outfits, food and beverage makers, automotive suppliers, and appliance sellers. To inquire about our services, call us today at (262) 790-2740, or use the contact form on website. We look forward to helping you choose the best options for packaging your prized products.

Short Run Flexible Packaging: Is It Right for Your Product?

Short-run-flexible-packagingShort run flexible packaging is non-rigid packaging that can be contorted without impacting the integrity of the package and is used for short production runs of the product in the package. Products that are commonly placed in this type of packaging include: foodstuffs such as beef jerky and string cheese, single use chemical tablets such as dishwasher tablets and toilet cleaner tablets, and single serve drink products such as ground coffee and lemonade powder.

Benefits of Short Run Flexible Packaging
The overall value of short run flexible packaging depends on the unique needs of the seller, but the packaging also offers four benefits that broadly apply to our target audience: products brought to market faster, ideal for low shelf life products, great performance under tough conditions, and less wasted packaging and rework. Below, we take a brief look at each benefit.

Products Brought to Market Faster
Short production runs are ideal for at least three types of products: products that have a short shelf life, products that are only available for a short period of time, and products that must be brought to market as quickly as possible to help the seller maintain a sharp competitive edge.

Ideal for Low Shelf Life Foodstuffs
Short production runs are ideal for low shelf life foodstuffs, and so is flexible packaging. When it is used to create an airtight seal around the product in a sterile environment, it helps preserve the product’s freshness by preventing evaporation and the spread of bacteria that degrade food.

Performs Well Under Tough Conditions
Another benefit of flexible packaging is that it performs well under difficult conditions. For example, if freight units overturn in the freight compartment and collapses during the shipping process, it is highly unlikely that flexible packaging will be damaged by the falling freight.

Less Wasted Packaging and Rework
The flexibility of flexible packaging makes it highly resistant to difficult conditions that could damage rigid packaging. This benefit leads to two additional corollary benefits: Less waste packaging is produced, which reduces the need for replacement products and packaging.

Looking for Short Run Flexible Packaging?
Short run flexible packaging helps companies save money and earn revenue simultaneously. This gives the packaging an exceptionally high cost to benefit ratio, which partly accounts for its expanding use in various industries. If your company needs short run flexible packaging, you have come to the right place. Flexo-Graphics supplies high-grade flexible packaging that is digitally printed to offer a variety of important advantages, in addition to the ones above.

  • Flawless graphics and text
  • Great control over production runs
  • Simplified SKU management
  • Low waste package manufacturing

With over 30 years in the industry, we have the experience and expertise to help you enjoy the full range of benefits that short run flexible packaging offers. To place an order or inquire about our services, please call us at (262) 790-2740, or fill out the contact form on our website. We look forward to providing you with the best short run flexible packaging solution for your needs!

Flexographic Printing to Fit your Versatile Labeling Needs

flexographic-labelsFlexographic printing, also referred to as flexography (and Flexo printing), is a process used in the labeling industry. With this type of label printing, a flexible image plate is used to print designs on varying forms of substrate. It is the most common method used for label and packaging creation in the industry. One reason is the versatility this method provides, as the following are a few of the potential substrates:

  • Polyesters
  • Polypropylenes
  • Metallic Films
  • Paper
  • Synthetic stocks

Flexographic printing is ideal applications from pressure sensitive label to product inserts to folding cartons. Consumer product labels and durable warning and danger labels are often flexo printed. The print process involves four basic steps:

  1. Design Preparation
  2. Plate Creation
  3. Label Printing
  4. Finishing Processes

While this seems pretty straight forward, a lot of work goes into flexographic printing. Once the design is prepared, the plate needs to be created either by molding, laser etching, or exposure to ultra-violet light. It is then mounted or installed on a cylinder that is inserted into the press. As the substrate passes through the press, ink is applied to this plate through tiny cups, which hold the precise amount of ink to be deposited on the stock or substrate.

Flexography is used in large-scale production scenarios because it offers increased versatility and adaptability. Flexo printing presses allow for unique printing traits like two sided printing and laminating multiple substrates together to create booklet labels and instant rebate labels. Digital printing is an alternative option that has risen in popularity for short-run high-end graphic jobs, and suppliers who offer both, are positioned to fully execute any size label program. Currently flexography stills holds the number one spot for larger label printing count needs.

What Advantages Do You Gain?
Flexography basically took the place of letterpress technology since earlier forms had limited ink choices as well as stock possibilities. Flexography took the place of this method by provided benefits such as:

  • Fast Drying Times
  • Versatile Ink Selections
  • Abundant Stock Choices
  • Multiple Substrate Constructions
    • Booklet Labels
    • Peel and Reveal labels
  • High volume 1-10 color printing
  • Applicable for Porous & Non-Porous Surfaces
  • Generate Countless Images from one Plate

Flexographic printing has opened new doors when it comes to printing on various forms of stock or materials. The advance of high definition flexo plates, has taken the quality to the highest levels. The technology is capable of printing continuous patterns, does not require mid-job recalculations, and delivers the best durability for consumer products. At Flexo-Graphics, we offer both flexographic and digital printing services to ensure you get the perfect results. Our experienced team will help you choose the right method and materials for your specific needs.