Industry Info

printing-services

3-Ways Your Current Printing Services Could Be Hurting Your Product

Do you use a printing service to create and manage labels for one or multiple products? A printing service provides benefits such as faster turnaround times, access to advanced technologies, and abundant design choices. By choosing a service for this task, overhead is drastically reduced in the following areas:

•    Printing Technology & Inks
•    Material Inventory
•    Additional Staffing Costs
•    Label Printing Waste

Unfortunately, the wrong printing service is detrimental to the success of any product, whether it be a food item or the latest technology trend. You may be using a professional provider and taking hits without even knowing it. So exactly how does a printing service reduce the quality or sales of consumer merchandise?

Here is an example: Sally has a new emerging frozen product with a promising future, but her printing provider is using the wrong materials or methods to produce the commercial label. Once the packaged item hits the retail freezers, the label begins to become unreadable or may even fall off. This is simply bad for business because the label she paid for cannot withstand the environmental conditions it will be subjected to during the item’s shelf life.

1. Using the Wrong Methods

The chosen printing processes will make a big difference regarding reliability, quality, and turnaround. These processes must match the needs of the product to be successful. Labels used to sell batteries are far different than ones you might need for an emerging medical product. The design must match exposure conditions, retail shelf location, and consumer needs to make the sale. Several printing methods are available, but not every one of them is the right one. If the label is not being printed in the right manner, it will cost you in multiple ways.

2. Poor Material Choices

It is easy to cover the aspect of choosing a material and/or adhesive that works for the product packaging. However, a forgotten aspect of this is ensuring the design matches the materials used to create the label. For example, the wrong combination will make the label hard to read or in some cases cause it to be overshadowed by the competition. Additionally, poor choices or inability to access better ones will result in the label fading, falling off, or becoming hard to identify. The result is a product that gets overlooked by the customer thus promoting the competition.

3. Non-Cohesive Colors & Design

The overall color scheme and design of a label contributes to product branding success. Dull colors, poor graphics, hard to read fonts, a visually unappealing shape, or the wrong finish will decrease the value of a product in the eyes of the customer. If your current printing service has not done well at making these areas cohesive in conjunction with the labeling material, then your product will be the one to suffer.

At Flexo-Graphics, we understand how important it is to have the right melting pot of processes, materials, adhesives, design elements, and finishing. We offer custom labeling, large quantity, distribution, and design services to our customers to ensure they get the right label for their product. Give us a call today to learn more!

What Makes Label Companies Special?

customercenterThere are hundreds of label companies throughout the U.S. that specialize in providing everything from pharmacy labels for prescription bottles to labels that are applied to food products in supermarkets to warning labels on an engine. In this entry, we focus on providers of product labels, which are labels that are affixed to products to help motivate customers to make a purchase.

Like all types of businesses, not all label companies are the same. Some offer solutions that others don’t, but it’s the range of label options the companies offer that makes them “special”, as it were, to businesses that use the labels to sell goods and improve the bottom line. There are several things that could make a label company unique and highly valuable to its clients. Below are four crucial factors that can make a label company “special” compared to the competition.

  1. Mission Statement

What’s the mission? Is the mission, “To be the most customer-focused label convertor by always providing on-time deliveries of top quality, cost effective products?” Is the mission of the business focused on you?

  1. Ease of doing business

Does the label company make it easy to do business with them? Are their quotes straight forward, easy to understand? Are there excessive line charges? Or Extras? Do they confirm orders? Are major and minor details confirmed? Are proofs easy to understand? Is it easy to place an order? Is there a responsive team? Does the label company make you feel like you “set it and forget it?”

  1. Variety of Services

The best label companies can provide labels through a variety of services and materials that are perfect for certain applications. Can the label company provide by your primary labels and your thermal transfer carton labels? Doth they work with a variety of industry accepted material providers? Can they offer you digital and flexographic label print? Can they create a one stop shop for you?

  1. Stock Labels and Custom Labels

Does the label company offer you different buying options to fit your needs? Do they offer stocking programs, to warehouse your larger volume skus? Can you offer you print on demand for your smaller or short term skus? Are they creative in how you can benefit from both services?

Looking for a Label Supplier?
If so, Flexo-Graphics is your ideal destination. We offer a variety of label solution for different label applications, provide a great selection of product labels, supply diverse type of materials for creating labels, and offer the option of stock labels or custom labels, among other benefits. To learn how we can use our special expertise to create precisely the type of labels you need, please call us today at (262) 790-2740, or feel free to fill out our contact form.

Labels on Demand: A Better Way to Achieve Promotional Short Runs

Labels on DemandAs more companies strive to meet the demands of their market faster and maintain a reduced inventory count, programs offering labels on demand have began to surface. What are labels on demand, you might ask? This is a service offered by professional labeling companies where the business requesting these items has the opportunity to make fast product packaging & labeling changes.

One of the biggest goals today is the ability to change the look of a product as fast as demand changes. Labels on demand help companies manage their product, costs, and cash flow as well as ensure raw goods inventories remain trimmed. This objective pushes a need to be able to create short run orders consisting of high-end graphics.

Professional companies offering this service provide the ability to quickly run a marketing promotion for a product and meet the current demands of consumers without having extensive back stock of materials. It also ensures that companies only pay for what they need and do not get stuck with unusable labels after the promotional campaign has ended.

How Do Companies Benefit?
Providers offer companies a way to submit their order right online or through a service representative. The ordering platform may be used to enter an order for labels any time they are needed, whether a small or large count. For labels on demand, the run counts are typically smaller ranges than normal, and are often produced on digital production equipment. Due to the equipment and infrastructure needed to service this market, not all label convertors are able to provide customers on demand programs.

The supported counts for this type of ordering comes down to the chosen provider. This is why it is important to make certain the selected service is able to deliver exactly what is required in regards to counts, quality, and graphics capabilities. The right provider will ensure these benefits:

  • Less Waste
  • Lower Labeling Cost
  • Quick Customization
  • High-End Graphics
  • Shorter Runs
  • Better Materials Management

If your company frequently runs special promotions or changes its marketing strategy, then labels on demand are the perfect fit. Imagine selling a product that requires a vast amount of raw inventory. However, to properly market it, the look must be changed quite frequently. If you use traditional printing services, then the labels are usually printed in high counts. This can have two specific drawbacks if not managed correctly:

  1. Remaining products cannot be put on the shelf due to outdated labeling.
  2. Remaining labels have to be trashed, thus increasing overhead.

Either way unnecessary funds will be spent to market one or more products. With labels on demand, you are able to have shorter print runs and better manage the cost of this process. Not to mention, when using the right professional, you have access to their experience, innovative technologies, and advice for reaching the target market.

At Flexo-Graphics, we use the latest technologies and processes to assist our customers with their product labeling needs. We offer labels on demand, in conjunction with our tradition print and inventory model to help our clients manage their inventory and keep their product in the eyes of the consumer. I guess you could say, you can get the best of both worlds. Contact us today to see how this service can help your business!

craft beer spirit labels

Digital Labels: Has Your Company Embraced the Movement?

digital-labelsIf you are trying to get your product out to market faster or desire the most cost effective way to brand it, then digital labels offer a high end graphics option without extensive setup or costs. What are digital labels and how do they help businesses? This form of labeling is an alternative to the traditional approach of flexography where flexible plates are used with a cylinder to transfer the label on the material. Traditional approaches entail extensive setup and are better suited for longer run and multiple construction projects, while digital labels deliver these benefits:

  • Reduced Overhead
  • Minimal Setup
  • Faster Delivery
  • Higher Quality
  • Customization

This type of labeling involves the transfer of electronic designs to print without any extensive intermediate steps. By using digital labels, it is easier to gain higher output quality as the computer is able to automatically adjust text and fill in gaps as the process takes place. Digital labels also make it easier to achieve brighter, high quality images.

Brand managers and owners are finding digital label production centers as an excellent complement to their traditional long run flexographic label operations. Corporate buyers achieve their goals in reducing label inventory or obsolesce, and marketing managers achieve their goals with digital partners through of faster time to market, and better consumer response to their packaging.

Understanding the Value of Digital Labels
Digital labels provide an opportunity for companies to apply customized designs, decrease printing time, and supply a lower cost, fast approach to market entry. A good example of this is the Craft Beer market because labels are often unique and of high quality. This allows producers to quickly place a stunning design on the product for seasonal campaigns or other marketing objectives. Besides the basic benefits listed previously, digital labels provide these additional advantages:

  • On Demand High Quality Printing
  • Elimination of Plate Costs
  • Fulfill Short Run Requirements
  • Offer a Simple Option for Sample Runs
  • Promote Personalized Products
  • Have Lower Preparation Costs
  • Boost Time to Market
  • Deliver Rapid Turnaround
  • Easier to Modify

If you are not using digital labels for products then odds are it takes longer to get your products to market and the cost is soaring. With digital labels, it is easier to churn out high quality designs as well as change them on the dime. Digital printing offers the ability to create custom designs, facilitate on demand printing, and supports the rapid turnaround many company’s today require for supporting “Time to Market” objectives.

The quality of every label has a significant impact on your product, as it is the true eye catcher for potential customers. A poor design or an inability to make sudden changes prevents your product from entering the consumer market quickly. At Flexo-Graphics, we specialize in this area of printing and want to help you achieve the right design for your product so that it stands out from the rest. Contact us today to learn more about our digital labeling processes and how they will help your product shine.

Why Are Prototype Labels an Essential Part of Product Development?

Prototype-LabelWhen you are creating merchandise to put out on the market, how it looks is just as important as the purpose it fulfills or enjoyment it provides. Prototype labels may be used to get a complete view of how the product will appear before it is ever put on the consumer shelf. Let’s say you have put the man hours in to complete the design and prototype for a new item. Here are three important questions to answer before labeling it for placement in a retail environment:

  1. How will it be marked and branded?
  2. What compliance requirements must be met?
  3. Should inserts be part of the packaging criteria?

Packaging inserts and labeling are just as important as the functionality of a product. This is because every market has regulations on what information should be provided as part of the packaging and the label is the first thing a consumer looks at. Prototype labels help you gain knowledge about the full appeal of this new, exciting merchandise. With this service, it is easier to determine what will work best in regards to:

  • Label Size
  • Text Size
  • Logo Application
  • Compliance Components
  • Warnings

The labels could be created with a design tool for printing on a computer in the office; however, the excess glue and rough edges might take the appeal away from your exceptional product. This also takes time away from other important tasks, as the process of making an initial design and the required changes are often time consuming.

Prototype Labels Are Extremely Useful
For most manufacturers the best option is to have a professional develop a printed sample to see exactly what the product will look like before it is put on market. This is where prototype label services shine, as the right professional will be able to help in pinpointing required components and ensure that it is visually appealing to the consumer. Providers of this service are able to work with you to create an initial design. They will then provide the prototype label based on this design.

If the initial design does not work, the provider will be able to tweak it prior to mass production. This ensures the labeling has the right look, feel, and all necessary components. It also prevents the negative effects of printing an excessive quantity only to find out that the labels do not provide the desired end results. Prototype labels provide these among other benefits:

  • Provide a Complete View of the Finished Merchandise
  • Verify all Regulatory Components Are Properly Applied
  • Provide an Idea of Proper Logo Placement
  • Achieve the Appropriate Look
  • Verify Sizing & Placement of All Components
  • Prevent Excessive Spending on Label Development

A prototype label is the perfect option for adding the finishing touches to a product currently being developed. It allows you to see label appearance and to ensure all information is correct prior to mass printing. At Flexo-Graphics, we offer this service to aid in merchandise development in a number of industries and markets. Contact us today to see how we can help you get just the right label appearance for your new, break through product.