Buying Labels Online – Is it Really the Smartest Decision?

Speed and efficiency are typical indicators of a strong and thriving business. When a business can get a product to market faster and more efficiently, they often beat out the competition. These traits are fantastic for production, and choosing the fastest and most efficient option usually makes sense, but what happens when the fastest choice doesn’t deliver the best thing for your product? Many companies in a rush to get their product to market will purchase what they believe to be an inexpensive stock label. What they don’t realize is the cost of getting the wrong label.

If you do a search for online label printing, you can pretty much find any supplier who has an online ordering form that allows the user to create a “custom” label. From size, to paper, to quantity, you can select everything you think you will need. But have you? There are important decisions that go into creating the best possible label for a product and designing the proper label for a product can be critical to its success. Let’s look at the things you don’t get when you purchase your labels online:

  • Experienced Label Designer – Getting an experienced label designer will help you avoid making mistakes. They know what questions to ask and they have the answers. They understand the processing time, manage your expectations, and will deliver on time.
  • Custom Materials and Specifications – What happens when your product doesn’t meet the “one size fits all” model of most label templates. Do they have a material that meets harsh environments? One that won’t peel when it gets wet? Will the bar code stay in place for the shelf life? Material and specs are critical when determining the duration of the label.
  • Mock Up Sample and Approval Before Production – Seeing is believing. With an online ordering service, will you actually get a sample to try out before you make a large order? Getting a sample to approve before production can save time and money.

Why Working with an Experienced Team Matters

Never underestimate the value that experience brings to production. Every company has stumbled along the way to success and through that has discovered the best way to deliver their goods. An experienced labeling company will have worked through plenty of unique and custom situations to be able to get you the exact label you need. They will not only ask the right questions; they will have the right answers.

Are you Looking for a New Label Supplier?

If so, Flexo-Graphics is your ideal destination. We offer a variety of label solutions for different label applications and provide a great selection of product labels, among other benefits. To learn how we can use our special expertise to create precisely the type of labels you need, please call us today at (262) 790-2740, or feel free to fill out our contact form.

label design

Label Design: Why is the Help of a Professional Important?

label designIf you are trying to move a product to market, then the label design is an important aspect of this process. As the first line of sight to any customer, the label design must not only describe the product, but also gain notice ability above the competition. With this part of product marketing, the rules are not black and white. The right combinations of choices will guarantee the desired message, appearance, and qualities are transferred to any product. Label design involves a variety of choices including:

  • Layout
  • Size
  • Shape
  • Colors
  • Ink Types
  • Adherence Properties
  • Protective Coatings

Unless you are printing only a couple of labels for the lifetime of the item, it makes sense to gain the help of an experienced professional printer. The end cost will be lower, the quality is better, and they have the necessary equipment to print short-run or large-scale quantities. Additionally, choosing to do it on your own only provides one printing method. Experienced professionals offer many ink, stock, liner, and design choices with a lower margin for error.

Digging into the Details

A professional is able to offer advice based on available stocks, inks, application methods, and adhesives. These gurus of label design have inside knowledge backed by years of experience. The design process will take less time while offering outstanding results. Most printing professionals have certain specifications to ensure the label design is printed appropriately. For example, a specific distance is required between multiple line colors to prevent trapping and if die cutting, the print area has to be a certain distance from the cutting location. Here are a few other technical considerations to keep in mind for your label design prior to sending it to a professional:

  • Design Software
  • Minimum Font Sizes
  • Minimum Thickness
  • Reverse out Font guidelines
  • CYMK and Pantone color call outs
  • UPC restrictions
  • Screen and shadow recommendations

These among other specifications have to be met in order for a professional to properly print the label without running over the cutting area or having ink issues. An expert will be able to make recommendations based on your design and help with this process. This ensures the end result is not only accurate, but also visually appealing. Some designs do not work on certain types of stock due to ink requirements or other types of factors. In these situations, alterations must be made to the stock, application surface, or even the printing method.

A professional who has knowledge in label design will save you money and deliver better results. Several decisions must be made around the design including product name placement, the labeling materials, graphics, type of inks, and the shape of the label. Different printing methods will have benefits for some scenarios while others could have too many limitations. Professional use their experience to provide tailored advice regarding processes like material selection or printing methods to deliver the right options at the most rewarding cost.

At Flexo-Graphics, we have minimum artwork creation specifications that must be met, which can be found here. Our team is available to help with any questions you might have and will work hard to provide an impeccable design after gaining an understanding of your needs.

prototype-labels

Do I need a Professional Label Manufacturer Just for a Prototype?

Every great product has a story. Once upon a time someone had the interesting idea to put a light adhesive on the back of paper so that a person could jot down notes, and then stick the paper where the notes would be most useful. Today 3M produces 50 billion of these “post-its” a year. They solved a problem that consumers really didn’t even know they had. Is your prototype the next post- it? Making sure your product gets the best opportunity to succeed should be every inventors goal.

One often overlooked step in prototype production is labeling. It is often an afterthought. So much time and energy goes into a product that exhaustion may set it by the end of the process. What developers need to remember is that getting a product labeled properly can be just as critical to its success as the product itself. Let’s look at some of the things you should consider when selecting the proper label for any product.

  • Endurance – What environmental conditions will the prototype be subject to? Heat, cold, moisture? All of these factors can affect the way the label looks, but also determines whether or not it will adhere properly to the prototype and how long it will stay where it needs to stay.
  • Longevity – How long do you need the label to last? Have you actually determined the shelf life of your prototype? If so, do you know what type of substrate and printing will endure for that lifetime?
  • Design – Color, font, size, shape, print – all of these things really matter when it comes to design. Do you have an expert to walk you through what consumers respond to? Do you know how to determine what matte will give you the finished look intended?

There are so many steps that go into bringing a prototype to market, but you certainly don’t want to put an incredible product together only to have it die on the shelves from improper labeling. Make sure you take the time to find a good label manufacturer to walk you through the whole process.

Experience Matters when Choosing a Label Manufacturer

One of the most important assets any company brings to the table is their experience. An experienced labeling company will have worked through numerous “trial and error” situations to be able to offer you the solid advice you need in getting your prototype labeled properly. They will ask the right questions and be able to provide the right answers. They will have a team of experts who will help you pick the right design, choose the proper material, understand the processing time, manage your expectations, and deliver on time. Experience cannot be emphasized enough when it comes to choosing your prototype label supplier.

Looking for a Prototype Label Supplier?

If so, Flexo-Graphics is a great choice. We offer a variety of label solutions for different label applications and provide a great selection of product labels, among other benefits. To learn how we can use our special expertise to create precisely the type of labels you need, please call us today at (262) 790-2740, or fill out our contact form.

 

 

How to Vet a Product Label Supplier

With hundreds of labeling companies throughout the U.S., the task of choosing the right one can be daunting. You’ve worked so hard developing and manufacturing your product that the idea of just slapping the cheapest label you can find certainly isn’t a good game plan. Should you print your own? Do you need custom? What does custom mean? How long do labels last? Are there labeling requirements? There are so many questions that need to be addressed when you begin the labeling process. A smart business person should turn to an expert to get the exact label needed for their exact labeling application. Below we discuss a few criteria that would be wise to consider when vetting a label supplier.

Experience Matters
One of the most important assets any company brings to the table is their experience. Everybody stumbles along the way to success. There has always been a “first time” doing that, which certainly came with a number of trial and errors. An experienced labeling company will have worked through enough of those situations to be able to get you the exact label you need. They will not only ask the right questions; they will have the right answers. They will have a team of experts who will help you pick the right design, choose the proper material, understand the processing time, manage your expectations, and deliver on time. Experience cannot be emphasized enough when it comes to choosing your label supplier.

Communication Matters
This seems like a no-brainer, but communication can mean more than just “can I get someone on the phone when I need them”. Basically you want to determine whether or not the label supplier makes it easy to do business with them. Are their quotes straight forward, easy to understand? Do they confirm orders? Are major and minor details always confirmed? Are proofs easy to understand? Is it easy to place an order? Is their team responsive? If you’ve selected the right supplier, then the answer to all of these questions would be yes.

Variety of Services Matters
Like all types of businesses, not all label suppliers are the same. Some offer solutions that others don’t, but the best label suppliers will provide labels through a variety of services and materials that are perfect for your specific application. Can they offer you digital and flexographic label print? Can they offer you print on demand for your smaller or short term skus? Are they creative in how you can benefit from their services? Can they create a one stop shop for you? Make sure your label supplier can meet all of your current and future needs before making your selection.

Looking for a New Label Supplier?
If so, Flexo-Graphics is your ideal destination. We offer a variety of label solutions for different label applications and provide a great selection of product labels, among other benefits. To learn how we can use our special expertise to create precisely the type of labels you need, please call us today at (262) 790-2740, or feel free to fill out our contact form.

Private-Labels

Private Label Printing Services at your Local Milwaukee Label Printer

Private label products have been growing at an impressive rate in stores all across the United States. Private labels are also showing an increased presence with online retailers. For cost-conscious consumers, shopping private labels makes great sense when the products are similar in quality yet more economical in price. But along with the expectation of similar product quality, consumers often want to find the same package and labeling that many popular brands offer. Since brand recognition and visibility hold a key advantage over most private labels, it is important not to skimp on the actual label and packaging. If you want your private label to compete with a well-known brand, it would be smart to label it properly to withstand the side by side scrutiny. Finding a label supplier who can help get your private label from start to finish is critical for success. So where do you turn to find quality labels to fit your private label budget? Your local Milwaukee label printer – Flexo-Graphics, LLC.

What are main considerations for private label applications?

There are 3 major considerations when working on private label applications
1. Color Management– Many private label brands have products in multiple categories. This means a diverse set of packaging for these skus, which equates to many different printing techniques. Does your label printer have experience supporting critical color management? Are they familiar with following brand standards? Are they using color management software like X-Rite?
2. Inventory Management– Private Label brands often use contract packaging facilities that are based in logical geographic areas so product can be moved the shortest distance to consumers. Does your label printer have experience monitoring inventory and working with multiple contract packaging companies? Do they have a track report for on-time and accurate shipping to multiple destinations?
3. Short run to long run flexibility– Private label brand owners need the flexibility to produce short run labels for newer products to market, and then long run production as the product matures and grabs market space. Is your label printer equipped to handle the full product lifecycle? Do they have digital and flexo printing capabilities in house?

What can Flexo-Graphics do for you?

At Flexo-Graphics, LLC we have been making labels for 35+ years. Our experienced printing professionals are committed to giving you high quality labeling solutions every time. No matter what label you are looking for we have a team of professionals able to carry your design through from conception to production. We utilize our complete in-house flexo and digital printing capabilities to produce labels designed to last the life of your products, and for new product introductions we offer rapid prototype labels and quick turns on short run jobs.
Communication and follow through ensure no detail is missed and are what distinguish us from our competitors. The right customer service is essential to saving everyone involved not only time and money, but the stress and worry that often come with meeting production deadlines.
If you are in or near the Wisconsin area, check out our exceptional label professionals at Flex-graphics, LLC. We’ve been in the label making business for over 30 years serving the industrial, consumer, food & beverage, automotive and appliance sectors, and we understand and adapt to the ever changing needs of our customers. Flexible, responsive, and innovative, we are ready to meet your particular private label needs. Fill out our contact form, or give us a call today.