nutraceutical-marketing-ideas

Who’s Buying Nutraceuticals?

The nutraceutical market has exploded in the last decade as consumers turn to alternative options over traditional healthcare. For some individuals, it is the high cost of insurance and for others the driving force is the belief that supplements are the best choice. The consistent buzz around food sources regarding GMO’s and additional types of harmful ingredients has created a belief that the foods themselves simply do not provide the nutrients they once did.

Consumers choose this option to improve their health or remedy a specific ailment. To better understand this market, it is important to look at the whys before tackling who is buying them. A large percentage of adults take nutraceuticals for health benefits. The most common reasons are the following:

  • A Fit Approach to Aging
  • Improved Heart Health
  • Increased Bone Protection
  • Immune System Benefits
  • Mending Nutrition Gaps
  • Increased Energy

These goals surface from a range of ages and needs including those suffering from the effects of aging. Certain nutraceuticals are considered to help with reversing certain conditions. While not all are proven in medicine, some have high regard across several age groups. Regardless of the driving force behind this choice, a few select groups are consistently choosing nutraceuticals over traditional options.

Understanding Target Markets for Nutraceuticals

Todays society has a larger fixation on healthy habits including eating better foods, consistent exercise, and bridging nutritional gaps. As more foods become genetically modified, one big concern is the ability to get the nutrients one needs. Nutraceuticals are chosen by all age groups to gain certain vitamins like B, D, and E. Alternatively, baby boomers starting at age 50 choose these products to gain better control over the aging process. Here are four primary groups buying nutraceuticals today:

  • Plant-Based & Vegan – Individuals who follow either of these diets require supplements to ensure optimal health. A primary nutraceutical in this target market is B vitamins. However, there are many needs to fill here including food-based nutraceuticals.
  • Baby Boomers & Aging Adults – Individuals in this age range are still healthy for the most part, but become worried about osteoporosis, arthritis, heart disease, and other conditions. These individuals buy nutraceuticals to reduce the effects of aging and remain healthy.
  • Self-Care Options – Numerous consumers are relying on nutraceuticals over doctors these days. The Internet provides an abundance of information including details about what dietary needs must be filled to alleviate problems from migraines to chronic illness.
  • Fitness Community – For some consumers, the overall goal is to reach their peak fitness. These individuals seek options to boost overall health or wellness and make another large part of the market.

Knowing who is buying makes it easier to determine what products and marketing measures will be successful. The above listed reasons have remained consistent and nutraceuticals are used to fulfill several needs. By knowing who’s buying, you will be able to better ensure product and brand success!

At Flexo-Graphics, we have spent years perfecting the process of labeling design for nutraceutical products. We would love to discuss how our services can help your products gain presence in this continuously growing industry.

Nutraceutical Marketing – Why the Label Matters Most

Nutraceutical marketing is a broad term including dietary supplements, food additives, and other nutrient enriched products offering health benefits to the user. The benefits could be a specific vitamin or supplement the individual might be missing from their diet. Over the years, this market has exploded as more individuals seek alternative options over the expensive cost of medical care. This interest also increases the competitiveness of product manufacturers in the nutraceutical industry.

Effective labeling is one way to boost product presence in nutraceutical marketing. The more your product stands out, the better the chance of gaining new and repeat customers. It is so easy for an item to get lost among the competition on the shelf. While you cannot always control where an item is placed, measures can be taken to ensure noticeability. Two important trends continue to take place in this industry:

1. A large part of the population is rapidly aging.
2. People are becoming increasingly health conscious.

New products are constantly pouring into the market to meet this ever-growing demand. Take a second to look at the health bar choices in a grocery store and then magnify the overwhelming degree of choices. Regardless of the product type, competition is guaranteed!

Staying Ahead of the Curve

Whether you are new to nutraceutical marketing or a seasoned veteran, several approaches can be taken to boost consumer appeal including simple labeling changes. One of the first steps to successful labeling and marketing is becoming familiar with your target market. Take time to evaluate where a product falls within the industry and where it is going. This will help in developing a marketing campaign including logos, product slogans, packing, and labeling combination capable of getting merchandise noticed.

Next, steps must be taken to build up your brand including the right pairing of elements to get it noticed among the many choices on the consumer shelf. The truth is a customers first impression will most likely come from one of four inspirations:

• Store Shelf
• Online Store
• Advertising Campaign
• Referral (Friend, YouTube, Facebook, etc.)

While recognition may come from other locations as well, these are frequently common for learning about a new or existing product. A memorable logo and slogan work great for gaining attention. Incorporating this into a well-designed label will make it easier to attract customers online and in stores.

As the marketing cornerstone of any type of merchandise, the label must not only meet federal guidelines, but also provide a clear message to consumers. It needs to be professional, easy to understand, and designed to peak interest in your target marketing demographic. Consumers want products that have been created using sustainable methods, are environmentally friendly, and offer the healthiest option. A sale is more likely if this message is conveyed by grabbing the consumers attention with this information.

Our team at Flexo-Graphics would love to help you put together a label design to further promote your brand and gain the attention of consumers. If you are uncertain as to what materials and options are best or simply need someone to help put your product image to reality, contact us today!

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Are Your Nutraceutical Snack Labels Getting Noticed?

Nutraceuticals or dietary supplements encompass a large variety of products including snacks packed with specific nutrients or vitamins. At one time this industry focused more on supplement capsules such as garlic or beet root. Today, nutraceuticals include drinks, snacks and other items offering similar benefits. This dietary category is derived from whole foods with the purpose of augmenting one’s health.

More consumers are turning to these products to gain the nutrition they need to stay energized and improve health. Additionally, these snacks are becoming a consistent part of kid’s lunches or consumers daily routines. As this trend continues, it is essential to ensure the right information is conveyed by each label used to market your products. Consumers have become more health conscious and will view this information prior to making a purchase as well as after it has been brought home.

Using Labels to Gain Shelf Presence

The nutraceutical industry is a constantly growing, changing, and regulatory market. Since these items can be food or dietary supplements, the regulations for what information must be included are strict. Additionally, they are the focal point of your marketing campaign. Shelves in every type of store are now overcrowded with these products making it imperative to choose the right materials, inks, printing process, and more. Consumers gain loyalty to brands catering to their specific beliefs or morals.

Nutraceutical snack labels offer an effective way to interact with existing and potential customers. If they are a new customer, then this piece of information will need to draw them in by gaining trust. Product labels must contain certain details to meet regulations, but also should put your brand out there. Numerous solutions are available to create the perfect nutraceutical snack labels for products. The following are a few options:

  • Extended Content Labels – ECL’s provide a way to include vast amounts of content for one snack product. They may be fold pullouts, booklets, or peel and reseal. This option provides a great way to meet all regulation requirements while promoting your brand.
  • Near Field Communication Labels – NFC’s allow consumers to read more about a product by bringing a compatible device next to the label. This makes it easy to share additional information without increasing costs.
  • Shrink Sleeves – Sleeves cover the entire product thus offering increased security and tamper-evident qualities. They provide increased branding space along with moisture protection.

Nutraceutical snack labels must have the right qualities to not only protect the product, but also peak consumer interest. An experienced label provider will know what processes and materials are best to showcase your brand. They offer custom solutions for optimal brand promotion. Customers frequently choose these snacks based on packaging. Labels need to be visually stunning to initially grab attention and then convey specifically offered benefits.

By conveying this information in a way that meets the needs of consumers, there is a better chance of gaining brand awareness and loyalty. A clean, white label might be best for one product while another is better suited with a shrink sleeve or ECL. Call Flexo-Graphics today to learn how we can help you achieve eye-catching, informative nutraceutical snack label designs.

Sample Packs Help Nutraceutical Companies Sell More


sample-packs-nutraceuticalsFor companies that sell nutraceutical supplements, motivating prospective customers to invest in the products can be challenging. Due in part to the voluminous amounts of information that are available online about prescription medications, health supplements, and their potential side effects, many would-be customers are hesitant to take nutraceuticals for fear of a bad reaction.

How can this perception be addressed? One way to do it is by offering free sample packs of nutraceuticals that you’re marketing to customers who would be first-time users. Samples packs can be offered on your website, handed out by retailers, or an easy give-away at a trade show.

The Benefits of Sample Packs
Nutraceuticals aren’t just nutrition products, nor are they pharmaceuticals. They are a nutritional product that is “ isolated or purified from foods [and] generally sold in medicinal forms not usually associated with food [and] demonstrated to have a physiological benefit or provide protection against chronic disease”. They are available without a physician’s prescription, which adds a sense of intrigue to the products and a quandary over how one will respond to them.

Both issues can be addressed through the provision of free packs of nutraceutical products for consumers to sample before they make a purchasing decision. Below are five strategies that you can use to motivate people try your sample packs of nutraceuticals and increase the chance that they will invest in a retail supply of the product to use in their health regimen.

  1. Advertise the Sample as Free

Offering a product for free gets people’s attention. The only thing they must consider is whether the supplement delivers the promised effect. Because biochemistry differs from person to person, don’t expect all recipients to order the product after they sample it. Some customers may find your product to be an excellent health aid, while others may not take it as recommended, or would probably rather eat a heaping plate of their grandmother’ mint pecan jello rather than swallow another dose.

  1. Use Results to Tell the Story

Most well-researched nutraceuticals are surrounded by information that communicates their health benefits using scientific information, anecdotal reports, studies, etc. However, just as reading about driving a car is no comparison to driving the vehicle, reading about a nutraceutical product and actually using it can be daylight and dark in terms of using the product. If the product produces an appreciated effect, you can expect the sample to be a catalyst for sales.

  1. State No Prescription Necessary

When it comes to distribution and consumption of sample packs of nutraceuticals, users don’t need to worry about illegally taking scheduled drugs that are difficult to get prescribed. There is no pill counting at the doctor’s office, and there usually isn’t a doctor’s visit in the first place. In other words, the barrier to taking the product is low to begin with. The perception of most audience members is that taking remedy is that it will be gentle but have a positive effect.

  1. Leverage Marketing Resources

There are several marketing resources you can use to reach to reach the general target audience or specific segments of it, such as email marketing campaigns, direct mail, and search engine optimization (SEO) to guide refined web traffic to your business website, where samples of your nutraceutical product can be ordered for free. If you need help leveraging these opportunities, contact an online marketing company that works with companies like yours.

  1. Use Appealing Product Packaging

Another way to promote sample packs of nutraceuticals is to advertise them in a display near the pharmacies of grocery stores and near the customer counter at pharmacies proper. In addition to developing product packaging that makes the product appealing, you can also attach a coupon to the packaging that lets people acquire the sample for free by removing the coupon and redeeming it at a point of purchase (POP) in a pharmacy, or points of purchase att registers.

How Flexo-Graphics Can Assist
We can’t guarantee that you will meet your goal of giving away a certain number of free samples, but we can support your effort by providing attractive packaging that communicates the colors and spirit of your company. To learn how we can use our packaging expertise to help you distribute sample packs of nutraceuticals products, call us today at (262) 790-2740, or use our contact form.

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Making Custom Supplement Labels Work for Your Business

Consumers today use supplements to either gain nutrients not received through their daily diet or to boost overall health. As this trend continues, producers must find innovative ways to reach their customer base and get ahead of their competitors. One approach has been to design custom supplement labels. This market has become extremely competitive; however, tailored designs aid in increasing sales by getting the product noticed by potential customers.

Custom supplement labels help a product to get noticed among busy shoppers as they run through the motions of their day. Whether the product is a vitamin water or in pill form, an attention-grabbing label enhances the chance of a sale. Since labels come in a variety of shapes and sizes, these will be the first decisions to be made when having a professional create them for your product.

Production & Materials

Style, size, and quantity are just the beginning of your choices for custom supplement labels. After making these decisions, you will need to evaluate the materials used to make them, the inks/graphics, and the process for creating them. Choosing a distinctive material over the common selections offers increased presence on the consumer shelf. Here are additional ways to get more attention than the other guy:

  • Use a Special Material
  • Keep the Focus on Your Brand
  • Accent the Label with Foil or Metallic based stock
  • Create A Custom Design

A majority of labels use white or colored paper combined with an adhesive and finish. However, several specialty choices are also available including a variety of films. Foil may be used to create the whole label or to accent portions of one. Another option could be using a gloss or matte laminate to make the label unique. With custom designs, there are no limits and you have a whole landscape to work with!

A Few Easy Tips

There is no wrong approach when creating a label; however, not every design is created equally. For example, improper use of space, the wrong colors, or an inability to provide the required information takes away from the product. Sometimes it takes just a second viewing something from the eyes of a consumer to determine if the design is good. The typical consumer wants to get the information quickly and make a decision. If the information is not easy to see or difficult to process, they will move on.

A good example of this is complex fonts and graphics, because they are sometimes difficult to read. Some fonts or graphics simply distract from the product and take away from the message. Color combinations work much the same as fonts, as they must be visually appealing and add to the message. If they do not go well together, then the custom supplement label appears too busy to the consumer. This will result in them moving onto another product

Flexo-Graphics offers a variety of labeling material choices and can help you get the perfect design to properly represent your brand. Contact us today to discuss how we can help your label get noticed!

Supplement Packaging Labels: Putting the Pieces Together for a Reliable Image

One of the largest battles for any supplement producer today is getting their message to potential consumers. With so many products available on the market and the fear of bogus claims, marketing these items to consumers sometimes seem like a daunting task. Supplement packaging labels make a big difference regarding the number of times your item gets picked over alternative choices on the retail shelf. In the end, consumers want a product that promotes good health and overall wellness.

Finding the right product in the melting pot of options is the hardest part for consumers. Supplement packaging labels designed to provide the important details quickly in an eye-catching design are the way to get ahead of your competitors. It’s not just about standing out on a shelf because the internet provides a plethora of choices as well. Consider the number of times you had to make a choice about a product online. While the specs might be a factor, the initial visual presence of the item also played a role.

Before Ordering and Printing Labels

A more obvious aspect of label design is catering to customer needs; however, what are those needs? Your supplement has a defined end result for the buyer, so what is this purpose? Effectively reaching the target audience is the first part of successful product marketing. Regardless of the purpose, the label will be the first item the consumer sees when making a decision, whether in a store or online. A supplement packaging label design must meet the interest and demand of the following:

• Age & Gender
• Geographic Location
• Personal Interests
• Activity Level

Colors used for the labels and applied graphics are helpful in keeping an individual’s attention. A color is able to create a specific feeling making it important to combine the appropriate hues for displaying a product. A good example is the color blue, which is often used for supplement packaging labels to provide a feeling of stability or reliability. Brighter hues create feelings of motivation or determination while softer ones are more calming. Hue selection both in brand and label design will have a significant impact on product success.

Wording on the supplement packaging label will contribute to how consumers see the product. The wording should provide a clear image to the customer about the item’s purpose and its offered benefits. Labels are already required to have regulated information due to federal laws. You want to use the remaining space to ensure the customer sees the benefits of using your product. This entails more than simply using the right wording, as ensuring the supplement does what it claims is equally important.

So many products make false promises that you do not want to be grouped in with them. If health claims will be included, then they should properly correlate between the supplement and the promise. Otherwise, your product will be viewed negatively among the competition. Flexo-Graphics has the experience you need to ensure every element of supplement packaging labels creates the right marketing presence. Give us a call today to see how we can help you make this part of branding a snap!

nutraceutical labels wisconsin

Nutraceutical Labels for Wisconsin Suppliers: Find Them Here!

If you watch much TV, you’ve surely seen one: a commercial for a new pharmaceutical that takes a chemically novel approach to curing a health problem, but with a medicine that involves so many potential side effects, you wonder which is worse: the sickness or the cure?

This is one reason why many now prefer to address health issues with a nutraceutical solution, which medicinenet.com defines as, “A food or part of a food that allegedly provides medicinal or health benefits, including the prevention and treatment of disease.”

Nutraceuticals vs. Big Pharma

To be clear, nutraceuticals aren’t designed to replace pharmaceuticals at large. The latter are often designed to deliver a chemically engineered knockout punch to seriousness illnesses — from clinical anxiety to bacterial disease — and are the appropriate measure, in many cases.

However, if your doctor prescribes a pharmaceutical, and you’d like to take a more natural approach to your condition, there’s no harm in asking if you can do a switcheroo, and avoid some of those potentially bothersome side effects.

The medical community and health supplement suppliers are catching on. According to a 2016 report from Transparency Market Research, “The global nutraceuticals market [is expected] to reach US$278.96 billion by the end of 2021 from a valuation of US$165.62 billion in 2014.”

Nutraceutical Labels for Wisconsin

The state of Wisconsin seems tailor-made as a supply source for nutraceuticals. Long known as one of the most unpolluted and “natural” of our 50 states, the rolling, agrarian region seems like a perfect place to find produce that yields solids and aqueous extracts that often comprise nutraceuticals.

The state’s local access to such resources can increase the economic feasibility of becoming a nutraceutical producer and/or supplier there. But right now, about 50% the global nutraceutical market is consolidated in the hands of a few big name suppliers, with BASF SE, Groupe Danone S.A., Royal DSM N.V., and Nestle S.A. leading the corporate pack.

However, as the statistics from Transparency Market Research bear out, the nutraceutical market is expanding — and Wisconsin is one of the areas of growth, based on orders we see coming in for nutraceutical labels for Wisconsin suppliers. This is why we’re reaching out to Wisconsin nutraceutical suppliers — from online retailers, to small brick and mortar upstarts, to multi-department companies — with dynamic labeling solutions for nutraceuticals.

Start Exploring Your Options Today

Our nutraceutical labels for Wisconsin target a geographical sales area, but we custom design each labeling solution for the needs of the customer. Whether you’re a nutraceutical supplier in Wisconsin who needs your first order or labels, or an established supplier who would like to explore if a change in your labeling strategy could help sell your product, we’d like to hear from you.

We produce custom labels that wear well, advertise well, and possess that certain something that makes them uniquely your own. To start exploring your options, call us today at (262) 790-2740, or send us an email through our contact form. We look forward to supporting your products that support good health the natural way!

 

 

nutraceutical-labeling

How Booklet Labels for Nutraceuticals Promote Sales

A nutraceutical is defined as a “pharmaceutical-grade and standardized nutrient [that is] regulated by FDA under the authority of the Federal Food, Drug, and Cosmetic Act.” (Wikipedia) However, in the U.S., the term nutraceutical technically lacks a legal definition.

As Wikipedia explains, “Depending on [the] ingredients [of a nutraceutical] and the claims with which it is marketed, [the] product is regulated as a drug, dietary supplement, food ingredient, or food. This means the term nutraceutical can be used broadly on product labels to let consumers know the product has a nutraceutical formulation.

However, exactly what the formulation consists of — and why it’s purported to be beneficial to health — requires more space that a typical pharmacy product label allows. In this situation, nutraceutical producers can use booklet labels — which literally contain a small booklet that’s sealed to the container — for communicating information that promotes the sale.

Product Story

Nutraceuticals often have an interesting story that goes back many years, beginning when pharmaceuticals weren’t around, and what are now called nutraceuticals were used instead.

The FDA is behind the times in recognizing the medical history and medicinal benefits of natural products, but that doesn’t mean you can’t tell the story of your nutraceutical using booklet labels, and let consumers judge for themselves.

  1. Intended Use

We often eat products we know are “healthy” without knowing how they positively impact health on a cellular level, or which aspects of health they help the most. The typical pharmacy bottle label doesn’t offer much room to explicate the health benefits of a nutraceutical, but booklet labels do. Write some great copy about what your nutraceutical does and why it’s the best nutraceutical for the job. Then include the text in booklet labels.

  1. Length of Use

Some health products can be taken every day for life, while other are like antibiotics: You take them for a period of time and not again until the need re-arises. Some consumers may not understand why they can’t take a naturally derived product for as long as they wish. Booklet labels offer the opportunity to explain both the benefits of taking a nutraceutical and the importance of sticking to the recommended course.

  1. Interactions

Some health supplements are fine to take on their own but not in conjunction with other supplements. Consuming too much of a good thing and experiencing a negative side effect — which is typically not critical — is often the reason why.

If this applies to your nutraceutical, you can use booklet labels to take the time and space to explain interactions. Some consumers assume there’s no such thing as too much of a good thing, so including interaction information can be helpful for producing good health outcomes.

Contact Us Today

Flexo-Graphics has experience creating booklet labels for nutraceuticals and other health products that consumers use in lieu of or in addition to doctor-prescribed medicine. If you have a great nutraceutical to sell, and the only thing standing in the way of selling it is a great product label, one of our booklet style labels may be the perfect solution.

To get started on selecting the right label, call us today at at (262) 790-2740, or send us an email through our contact form. We look forward to hearing from you!

 

 

 

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Key Elements to Nutraceutical Labeling

nutraceutical-labelingCoined in 1989, the word nutraceutical is a portmanteau of the words “nutrition” and “pharmaceutical.” Although nutraceuticals include products as diverse as vitamin supplements and organic cereals, their composition immediately presents challenges for developing nutraceutical labeling that conforms to existing regulations and, moreover, meets customer expectations.

While there is no certain style of labeling that nutraceuticals must possess, there are certain types of information that should always be included on their labels, regardless of the product.

  1. FDA Warnings

In the U.S. market, if a nutraceutical product claims to remedy a health ailment, it should indicate that the FDA has not tested the veracity of the claim, if indeed this is the case. Users of nutraceuticals know that an FDA warning is often an empty requirement that has little to do with products to which it applies, but it is necessary to list the warning to inform consumers about their health and prevent sellers from legal fallout resulting from improper regulatory practice.

  1. Dosage Instructions

Nutraceuticals are designed to be more medicinally efficacious than many products that are bought off the shelf at pharmacies and health food stores. In addition to possessing nutritional qualities, the products may possess medicinal value in the form of pharmaceutical formulation.

Consequently, it is essential to label the products with dosage instructions to help prevent negative health outcomes that could result from taking too much or too little of the product.

  1. Efficacy of Product

Nutraceutical labeling is also essential for describing the efficacy of the product. In some cases, the efficacy of a product is communicated through easy to view messages that “pop out” on the product label. However, because the product generally has a complex formulation, it’s often necessary to explain exactly what the product is efficacious for treating, and why. A paragraph that provides this information can be skillfully printed in a prominent position on the label.

  1. Possible Interactions

Both standard health supplements (e.g., herbal supplements) and nutraceutical supplements have the potential to interact with medications and health supplements that the customer already takes. Consequently, labeling for both types of products should contain as much detailed information as possible about interactions with prescriptions and nutrition products.

In addition to helping protect the health of the customer, listing possible interactions helps protect the seller from injury suits and false advertising suits that call into question the appropriateness of label information. The seller should list an explanation of the benefits of a product, its intended use, and substance interaction warnings to legally protect itself against regulatory intervention that could temporarily halt the sale of the product until compliance is met.

  1. All Ingredients Listed

Some sellers of nutraceutical products take a lax approach to listing ingredients in the products. Part of the reason why is because the ingredients are generally not known to interact with medications or other supplements. However, this view doesn’t consider that some consumers are allergic to fillers in supplements and must avoid the fillers to maintain good health. This is why it’s essential to list all ingredients, even inactive ones that you think wouldn’t hurt a fly.

Need Nutraceutical Labeling?
The effective marketing of nutraceuticals begins with creating the right labels for the products, particularly labels that list dosage instructions, describe the efficacy of the product, list any potential interactions with supplements and prescription medications, and list all active and inactive ingredients to help consumers determine whether a nutraceutical product is a good long-term or short-term option for remedying their particular type of health ailment.

Don’t let ineffective labeling stand in the way of successfully bringing your nutraceutical products to market and enjoying steady sales, Contact Flexo-Graphics today at (262) 790-2740, or use the contact form on our website, to schedule a consultation. We’re here to provide you with the perfect nutraceutical labeling options, as well as options for any other products you may sell.