Small batch label printing is a great way to accommodate changing marketing or branding needs. It allows you to order a small count without an extensive investment. For example, this option provides the perfect solution if you are running a promotion over a specified period of time with a prize giveaway. Printing a large count of items would not make any sense, as the promotion takes place over a short time frame. It is not economically feasible to order more than what is needed for this type of marketing objective.
Beyond promotions, small batch label printing has several additional benefits including the ability to quickly customize or change the design. Many companies have minimum order requirements, which can be frustrating because it does not accommodate these kinds of needs. Small batch label printing provides a simple solution with the same high quality as more traditional options. As an extra bonus, lower counts offer fast turnaround times to companies.
What About Consistency and Quality?
One of the biggest concerns when discussing small batch label printing is consistency. Will the color and design look the same for each batch? This is a legitimate concern: however, an experienced solution provider will know how to prevent these types of inconsistencies.
The digital equipment along with our experience prepress operators can match to almost any PMS color needed. Once these colors are matched for the product this is now dialed in and unless there is a manual change to the file, this color will stay consistent every time. The following factors have a long term impact on the overall appearance of the label, this will occur with all printing processes:
- Light Exposure – Excessive exposure to natural or artificial light before or after printing can result in fading or discoloration.
- Temperature Fluctuations – Exposure may cause the adhesive to become damaged and not adhere or fall off prematurely.
- Moisture Exposure – Moisture from damp conditions or storage locations will damage the materials.
- Labeling Materials – The wrong materials will further increase the risk of inconsistencies or damage.
Each of the above will determine the quality of a produced batch and an experienced print provider is able to manage this aspect between production runs. While it may seem feasible to assume that a larger print run will ensure consistently, this is not exactly true. The same problems can occur when ordering large or minimal counts.
Looking for Small Batch Label Printing
At Flexo-Graphics, we have spent years learning about and perfecting our printing processes. Whether you need a standard large count or prefer small batch label printing, our team will take the necessary time to evaluate your needs and provide the best options. Contact us today to learn more!