Using Short Run Product Labels: Four Applications

short-run-product-labelsShort run product labels are so named because users order and apply them to products in “short runs”, which typically means that few labels comprise the label order, and the labels are applied to products that are offered in small quantities for one reason or another. There are numerous applications for high-quality short run product labels. In this entry, we take a look at four common situations for which short run labels are an ideal product labeling solution.

  1. Time Sensitive Product Offerings

Short run product labels are a perfect solution for products that are offered for a limited time, such as seasonal items and unique items that are sold within a small time frame to boost quarterly sales. If you have a product that you plan to offer for a limited time, using short run labels can help you control operating costs that surround the release of the product.

Instead of overpaying by ordering more labels than you need, order labels in the quantity that matches the lifespan of the product offering. Depending on how many time sensitive product offerings your company rolls out annually, using short run labels could save your organization thousands of dollars annually.

  1. Products With Low Sales Volume

Short run product labels are also ideal for products that have a low sales volume, such as niche products that are purchased infrequently. If your company offers such products, you probably already have a good read on how many of the products sell within a given period of time. You can use this information to order short run labels that match sales volume.

  1. Products That are Under Review

Before they hit store shelves, products are often reviewed by members from the target audience and professionals who have experience with the products. Naturally, you want to present test products in their final state, including product labeling. Because products that are under review are typically distributed in small numbers, outfitting them with short run labels is the most sensible option.

  1. Products With Limited Quantity

Products that have already been produced in a limited quantity and won’t be produced again allow the manufacturer to predict exactly how many product labels are needed. When a small volume of limited quantity product are produced, labeling the goods with short run labels can be a highly cost effective option.

Need Short Run Product Labels?

If your company has products that apply to any of the situations above, using short run product labels is a great solution for reducing label expense that surrounds product distribution. There are also several other product situations in which short run labels are an effective solution.
For over 30 years, we have served companies and organizations in the industrial, consumer, food and beverage, automotive and appliance sectors, to name just a few. To find out if short run labels are a good option for your product labeling needs, please contact Flexo-Graphics today at (262) 790-2740, our use our contact form. We look forward to assisting you!

quick-turn-labels

Why Do Businesses Use Roll Labels for Short Runs?

Roll labels provide numerous benefits when in need of a cost-effective option for running short promotion or highlighting a new product feature. These labels deliver the ability to achieve short run printing while gaining a beautifully made, custom solution. When considering whether to purchase professionally made labels for a product, organizational requirements, shipping, or other purpose, one of the basic choices will be purchasing them by the sheet or as roll on labels.

Sheets & Roll Labels: What’s the Difference?

Sheet labels have an appearance much like printer paper and are produced in a set count based on the stock size. They typically are offered in the same sizes as printer paper such as 8.5” x 11” or 11” x 17”. Sheets may be loaded on a business printer, but are also professionally done. A big determinant is customization and color. Professionals have design expertise as well as methods to ensure colors do not bleed or appear faded. They can make recommendations to guarantee the printed result is as desired without extensive waste or time.

Roll labels appear more like the paper you would use to feed a receipt printer. They come in a big cardboard roll and are typically produced using one of the following methods: flexographic printing, digital printing, direct thermal printer, or thermal transfer printing. Common roll sizes are one or three inches, but can vary depending on the provider. Additionally, the stock may consist of paper, films or metallic stocks. Having a professional handle the details ensures accurate, consistent roll labels at a minimal cost.

What Benefits Are Gained with Roll Labels?

Every label production scenario can call for different solutions and roll labels are no exception. For example, if the label will have different content each time, then it might be best to print them either individually or have them professionally done on a roll. Here are few additional reasons to choose this option:

  • Faster Turnaround Times – Roll labels are ideal for short runs since the counts may be small and turnaround time is fast.
  • Abundant Material Choices – A roll may be acquired in numerous materials. Certain materials add qualities such as water resistance or textured finishes.
  • A Wide Selection of Shapes and Sizes – Roll labels came be converted in several shapes as well as sizes.
  • Create Less Waste –The roll can easily be imprinted to add additional content, and applying labels from a roll generally produce less waste than sheeted labels.

Using professional roll labels for short runs offers a variety of perks from shorter counts and lower prices to higher quality results. On top of these benefits, quality providers offer customization options for small or large print counts. If you are in need of a high-quality print solution, the team at Flexo-Graphics would love to help! Give us a call today to see how easy it is to acquire high-quality short run, roll labels.