Small-batch-label-printing

Small Batch Label Printing Delivers A Fast Output, High-Quality Solution to Businesses

Small batch label printing is a great way to accommodate changing marketing or branding needs. It allows you to order a small count without an extensive investment. For example, this option provides the perfect solution if you are running a promotion over a specified period of time with a prize giveaway. Printing a large count of items would not make any sense, as the promotion takes place over a short time frame. It is not economically feasible to order more than what is needed for this type of marketing objective.

Beyond promotions, small batch label printing has several additional benefits including the ability to quickly customize or change the design. Many companies have minimum order requirements, which can be frustrating because it does not accommodate these kinds of needs. Small batch label printing provides a simple solution with the same high quality as more traditional options. As an extra bonus, lower counts offer fast turnaround times to companies.

What About Consistency and Quality?

One of the biggest concerns when discussing small batch label printing is consistency. Will the color and design look the same for each batch? This is a legitimate concern: however, an experienced solution provider will know how to prevent these types of inconsistencies.

The digital equipment along with our experience prepress operators can match to almost any PMS color needed.  Once these colors are matched for the product this is now dialed in and unless there is a manual change to the file, this color will stay consistent every time.  The following factors have a long term impact on the overall appearance of the label, this will occur with all printing processes:

  • Light Exposure – Excessive exposure to natural or artificial light before or after printing can result in fading or discoloration.
  • Temperature Fluctuations – Exposure may cause the adhesive to become damaged and not adhere or fall off prematurely.
  • Moisture Exposure – Moisture from damp conditions or storage locations will damage the materials.
  • Labeling Materials – The wrong materials will further increase the risk of inconsistencies or damage.

Each of the above will determine the quality of a produced batch and an experienced print provider is able to manage this aspect between production runs. While it may seem feasible to assume that a larger print run will ensure consistently, this is not exactly true. The same problems can occur when ordering large or minimal counts.

Looking for Small Batch Label Printing

At Flexo-Graphics, we have spent years learning about and perfecting our printing processes. Whether you need a standard large count or prefer small batch label printing, our team will take the necessary time to evaluate your needs and provide the best options. Contact us today to learn more!

Short-run-digital-labels

Short Run Digital Labels – Exceptional Quality without a Long-Term Investment

Digital printing provides an innovative, affordable option to businesses seeking fast turnaround without extensive set up time or high SKU counts. Short run digital labels have several benefits including the ability to reduce time-to-market for products. Digital printing is used to place the branding information on a pressure-sensitive label, which then adheres to the packaging or container when pressed down. Short run digital labels are a great option for the following reasons:

  • Easy to Customize
  • Improved Resolution & Clarity
  • Fast Order Turnaround
  • Reduced Cost for Smaller Runs
  • Less Waste Production

Branding updates or new marketing initiatives typically require design changes, which can be easier to accommodate with this option. Ink used to create images offer durability when combined with over laminates that fit the product need.  Factors such as moisture also have less of an impact when the right materials are used for the finished print.

How Do Short Runs Make a Difference?

Digital labels can be used for large counts or short runs when ordering from a supplier. In some instances, your business might only require a count of 1,000 or less making this option the most feasible. Providers offer this choice to better accommodate the needs of small to medium businesses who naturally require reduced counts to get new products to market. This choice is also beneficial when larger companies need a lower count for a marketing promotion or brand change. Short runs increase the benefits companies receive by:

  • Further Decreasing Printing Costs
  • Limiting Inventory Waste
  • Reducing Proofing & Delivery Times
  • Offering a Quick, Low Count Solution

With short run digital labels, you are able to achieve the fastest turnaround times while having the ability to easily customize the design. This choice is environmentally friendly as well since waste is minimal. Short run digital labels allow you to print only what you need rather than having a large count sitting around as inventory. Finally, this option makes it easy to accommodate changing marketing demands without increasing costs.

Flexo-Graphics offers short run digital label solutions to fit the needs of large and small companies. Our team will work with you to determine the best choice for achieving your labeling goals. Contact us today to learn more about our available printing services!

Short-Run-Labels

Using Short Run Digital Labels for Limited Product Releases: Four Benefits

There are several reasons why a company might release a product for a limited period of time, such as to address a seasonal need, provide a limited time solution for a problem that will exist for a limited period of time, or offer a unique, highly desirable product that helps boost quarterly sales. If your company plans to release a product for a limited time, using short run digital labels can be a great product labeling solution for the reasons listed below, among others.

  1. Controlled Label Cost

As their name implies, short run digital labels are ordered in limited quantities, often to support short production runs. If a short production run requires only a few hundred product labels, purchasing short run digital labels can be a key to staying within budget for the product release. The key is to find a provider of labeling solutions that will supply labels in a low quantity that matches your low volume labeling needs.

  1. Fewer Printing Errors

Compared to inkjet labels and dot matrix labels, digital labels have an exceptionally low incidence of printing errors. If you have a low volume of labels that match the low volume of a product that you plan to release, you need the labels to print correctly on the first try to avoid placing an additional order. When it comes to avoiding printing errors, digital labels are at the top of the pyramid.

  1. Fast Turnaround Time

Fewer label printing errors can equate to a faster turnaround time for the product launch. Because limited time product releases typically occur within a short time frame, bringing the product to market on time is highly important for achieving expected sales goals. The excellent printing speed for short run digital labels and their high first pass yield rate makes them an ideal labeling solution for limited product releases.

  1. Labels Easily Stored

The lower the volume of product labels you have on hand, the easier the products are to store. For companies that have warehouse level storage space, large label orders seldom create storage issues, but companies that have limited storage space naturally need to purchase labels with volume in mind. Instead of ordering big boxes of labels that have a large footprint, you can order just a few sheets of labels at a time and store them easily in the office.

Need Short Run Digital Labels?

If so, you have come to the right store. Flexo-Graphics has over three decades of experience in providing a variety of companies and organizations with best in class product labels, including short run digital labels. In addition to providing small volumes of stock digital labels for short product runs, we can also provide custom short run digital labels for the same application.
To learn about additional benefits of using short run digital labels for limited product releases, call us today at (262) 790-2740, our use our contact form. We look forward to providing you with digital labels that are perfect for your upcoming, limited time product releases.

Using Short Run Product Labels: Four Applications

short-run-product-labelsShort run product labels are so named because users order and apply them to products in “short runs”, which typically means that few labels comprise the label order, and the labels are applied to products that are offered in small quantities for one reason or another. There are numerous applications for high-quality short run product labels. In this entry, we take a look at four common situations for which short run labels are an ideal product labeling solution.

  1. Time Sensitive Product Offerings

Short run product labels are a perfect solution for products that are offered for a limited time, such as seasonal items and unique items that are sold within a small time frame to boost quarterly sales. If you have a product that you plan to offer for a limited time, using short run labels can help you control operating costs that surround the release of the product.

Instead of overpaying by ordering more labels than you need, order labels in the quantity that matches the lifespan of the product offering. Depending on how many time sensitive product offerings your company rolls out annually, using short run labels could save your organization thousands of dollars annually.

  1. Products With Low Sales Volume

Short run product labels are also ideal for products that have a low sales volume, such as niche products that are purchased infrequently. If your company offers such products, you probably already have a good read on how many of the products sell within a given period of time. You can use this information to order short run labels that match sales volume.

  1. Products That are Under Review

Before they hit store shelves, products are often reviewed by members from the target audience and professionals who have experience with the products. Naturally, you want to present test products in their final state, including product labeling. Because products that are under review are typically distributed in small numbers, outfitting them with short run labels is the most sensible option.

  1. Products With Limited Quantity

Products that have already been produced in a limited quantity and won’t be produced again allow the manufacturer to predict exactly how many product labels are needed. When a small volume of limited quantity product are produced, labeling the goods with short run labels can be a highly cost effective option.

Need Short Run Product Labels?

If your company has products that apply to any of the situations above, using short run product labels is a great solution for reducing label expense that surrounds product distribution. There are also several other product situations in which short run labels are an effective solution.
For over 30 years, we have served companies and organizations in the industrial, consumer, food and beverage, automotive and appliance sectors, to name just a few. To find out if short run labels are a good option for your product labeling needs, please contact Flexo-Graphics today at (262) 790-2740, our use our contact form. We look forward to assisting you!

quick-turn-labels

Why Do Businesses Use Roll Labels for Short Runs?

Roll labels provide numerous benefits when in need of a cost-effective option for running short promotion or highlighting a new product feature. These labels deliver the ability to achieve short run printing while gaining a beautifully made, custom solution. When considering whether to purchase professionally made labels for a product, organizational requirements, shipping, or other purpose, one of the basic choices will be purchasing them by the sheet or as roll on labels.

Sheets & Roll Labels: What’s the Difference?

Sheet labels have an appearance much like printer paper and are produced in a set count based on the stock size. They typically are offered in the same sizes as printer paper such as 8.5” x 11” or 11” x 17”. Sheets may be loaded on a business printer, but are also professionally done. A big determinant is customization and color. Professionals have design expertise as well as methods to ensure colors do not bleed or appear faded. They can make recommendations to guarantee the printed result is as desired without extensive waste or time.

Roll labels appear more like the paper you would use to feed a receipt printer. They come in a big cardboard roll and are typically produced using one of the following methods: flexographic printing, digital printing, direct thermal printer, or thermal transfer printing. Common roll sizes are one or three inches, but can vary depending on the provider. Additionally, the stock may consist of paper, films or metallic stocks. Having a professional handle the details ensures accurate, consistent roll labels at a minimal cost.

What Benefits Are Gained with Roll Labels?

Every label production scenario can call for different solutions and roll labels are no exception. For example, if the label will have different content each time, then it might be best to print them either individually or have them professionally done on a roll. Here are few additional reasons to choose this option:

  • Faster Turnaround Times – Roll labels are ideal for short runs since the counts may be small and turnaround time is fast.
  • Abundant Material Choices – A roll may be acquired in numerous materials. Certain materials add qualities such as water resistance or textured finishes.
  • A Wide Selection of Shapes and Sizes – Roll labels came be converted in several shapes as well as sizes.
  • Create Less Waste –The roll can easily be imprinted to add additional content, and applying labels from a roll generally produce less waste than sheeted labels.

Using professional roll labels for short runs offers a variety of perks from shorter counts and lower prices to higher quality results. On top of these benefits, quality providers offer customization options for small or large print counts. If you are in need of a high-quality print solution, the team at Flexo-Graphics would love to help! Give us a call today to see how easy it is to acquire high-quality short run, roll labels.