Are you currently in the business of marketing vitamins or planning to market a product? While it might seem like a small detail, the vitamin label could be the difference between gaining a valued customer and not making the sale. This small piece of informative material holds legally required information as well as important branding details. For these and many other reasons, vitamin labels are an intricate packaging feature to design prior to the item reaching the retail shelf or the hands of buyers.
What to Include on the Label?
Vitamins are considered to be a “dietary supplement” by the Food and Drug Administration or the FDA. This means the label must comply with requirements set by the FDA for ensuring consumer safety. Vitamin labels can have more than one panel depending on the design. The following details are typically required on vitamin label designs to meet FDA requirements:
• Product or Common Name
• Brand/Marketing Message
• Quantity or Net Ingredient Quality
• Nutrition Information
• Included Ingredients
• Manufacturer or Distributor Information
These details are typically placed in the area customers look at when viewing the product on the shelf. Additionally, the name and location of the business must be on a separate panel for the vitamin label. The label must be easy to read and convey the right information while at the same time provide an eye-catching design to potential buyers. Depending on the product, it might be necessary to include a fold-out panel that is able to relay important details or health considerations to consumers as well. A professional will be able to offer the best solution based on what information is required and how the product should be marketed.
Need a Little Assistance with the Label Design?
The design will play a pivotal role in both the safety of buyers and the effectiveness of the brand. Let’s say you choose a provider who does not typically design and product vitamin labels. This can be dangerous for your company because the proper warning labels, mandatory guidelines, regulatory information, and other details could be missing from the product. When this happens, the item is typically pulled from the shelf and cannot be sold to customers.
Many times, these products require a vast amount of information to be changes each year on the label; however, knowing the best way to handle all the versions and revision details can prove to be difficult. A supplier who works with vitamin label designs regularly will be able to help you work through the versions to make sure the proper versions are ready for production. At Flexo-graphics, our team has years of experience working with vitamin labels for countless products. We understand how important this process is and want to help you get the best design for your brand. If you are unsure about what is needed or where to begin, our team is ready to help. Give us a call today!