no-label-look

Using Wine Marketing Trends to Advance Your Product

Your company may offer the best product for a great price, but not experience success due to ineffective marketing practices. This is especially true when your creation is in the wine industry. Packaging, logos, and events all play a role in experienced success. These measures help in increasing brand awareness by catching the eyes of potential customers. Wine marketing trends are a great way to remain aware of consumer preferences and provide ideas to keep a product on top in the market.

A Few Practices for Increased Product Awareness

The wines industry has become convoluted with abundant options making it difficult for consumers to decide. This means your brand must not only stand out from the rest, but also cater to their preferences or needs. To successfully accomplish this, it is important to know what customers are looking for as well as what catches their eye. A few ways to gain attention include:

• Starting a Wine Club
• Holding Taste Tests
• Sponsoring Events
• Offering Online or Direct Sales
• Mobile Support

These are steady wine marketing trends in the industry as each provides a way to either cater to customers needs or to maintain presence. Wine tastings, for example, allow you to captivate customers with the first taste of your good product. Online, mobile, and direct sales options allow your company to remain current with the times as well. Any offer of convenience is an opportunity to make a mark on the industry.

What Are the Prevalent Industry Trends?

As always, trends arise as quickly as they go for many products and industries. Some wine marketing trends seem to be here to stay making them imperative to any company in this industry including:

Package Design – Wine product packaging is a huge determinant on the consumer purchase. New trends are arising including canned beer and premium boxed wine. These choices are viewed to be more suitable for outdoor events rather than glass.

Millennial-Driven Branding – Many individuals considered to be millennials are not entering the age and timeframe where wine drinking becomes prevalent over alternative options. It is worthwhile to use font styles, colors, and images that cater to this era of individuals.

Healthy Living Options – Consumers today demand healthier options from food to drinks. Marketing a wine with these benefits will cater to these needs and put the product above the rest.

Environmentally Friendly Options – Consumers want the techniques used to make wines to be better for the planet. They are looking for sustainable options, which do not harm the environment. This includes sustainable manufacturing, packaging, and marketing tactics.

These four trends will remain in demand by consumers and are important to keep in mind. Destination marketing is an option for keeping your product prevalent in tourist areas. Positioning a product as a luxury brand or using certain print techniques for promotion are also great ideas.

At Flexo-Graphics, our goal is to help you capitalize on product packaging and the overall brand to meet the needs of potential consumers. Our team will take time to fully understand your needs. Contact us today to learn more about how we can help your wine get noticed!

fall-wine-labels

Fall Wine Labels – Some Inspirational Ideas for the Latest Season

As the seasons change, so do the taste buds of wine connoisseurs across the globe. A catchy, festive label design can make your product more appealing than the competition. Fall is a time when the leaves change color, apples drop from the trees, and temperatures get surprisingly comfortable. Bonfires, festivals, and trick-or-treating all serve as events to try the latest seasonal wine. For consumers, a bottle of crafted wine with the perfect image of colorful leaves or other fall symbolism pairs great in these timeless moments.

Whatever event the individual is attending, the best fall wine labels will put your product above the rest on the shelf. The materials, inks, images, wording, and placement on these labels are imperative. Customizing labels for the upcoming season allows your company to appeal to the festive side of consumers. For example, having fall wine labels with images or wording focused on giving thanks can be great as Thanksgiving nears in the United States. However, this may not go over as well if your wine is sold in other countries.

A Few Ideas for Your Fall Campaign

Fall wine labels offer an opportunity to show the festive side of your brand and can be focused on a specific holiday or event of the season. Labels may also contain images associated with the season that are not particular to holidays such as a tree with different colored leaves or a squash. Use of fall colors are another great option. A good example would be using yellow, orange, white, brown, or other color combinations to create the feel of the season.

There are several great ideas for this type of marketing ranging from pumpkin carving labels or a fall tree with the words “thankful”. This time of the year provides the chance to become inventive and catch the eye of new and old customers. Here are a few more ideas for the festive fall season:

  • Funny Sayings for the Holidays
  • Different Colored Leaves for Wine Types
  • Using Squash or Pumpkin Images
  • Using Halloween or Thanksgiving Images
  • Words Such as “Giving Thanks”, “Thankful”, “Fall”, or “Boo”
  • Creating Festive Names for Seasonal Wines
  • Pairing Images with Seasonal Wine Flavor

While some customers buy wine because they are familiar with the brand or a specific type, some also buy the bottle to double as a decoration through the season or holiday. These items are often opened to celebrate the occasion and shared with guests. The change in seasons offers the chance to get creative with your brand and the Internet provides plenty of inspirational ideas.

Regardless of the design choices, a dependable professional can help make it a reality by recommending the right design combination of materials, images, and inks. Seasonal designs show consumers that your company is in the fall spirit and wants to be part of the fun. The team at Flexo-Graphics can help you determine what base materials, inks, colors, and finishes are best for promoting your brand through a crisp, cool fall wine label. Contact us today to learn more about how we can assist with staying ahead of the competition as the seasons change.

variable-wine-labels

Everything about Wine Marketing is Personal

As the baby boomers are exiting the wine market, wine producers are evaluating their target demographics and making determinations on how to reach new consumers. Generation X is an emerging market with means, while millennials are interested but don’t truly have the deep pockets yet to make wine tasting a hobby. Successful wine producers face the challenge of balancing their marketing approach hoping to create a unique product to appeal to both markets. This may seem like a difficult problem, but one thing is for sure. If you are marketing wine, you can’t go wrong going personal.

How Can Wine Labels Offer Personalization?

As a manufacturer, how can your wine product become personally appealing to a consumer when they haven’t even tasted it? Something as simple as a variable label will do just that. Every label has the opportunity to say something different to the customer. Since all customers are not the same, why would you use the same label? Shape, color, material, design, edition, and special offers are just a few ways you can vary your wine label so that it has a broader appeal. How many wine purchasers have ever said, I have no idea how it tastes, but I really liked the label? Too many! Wine labels really matter in selection, so taking the time to create variable labels to reach a larger appeal will drive sales. Creating a label that someone likes and speaks to them personally will make the sale.

Variable Labels for Wine Bottles

We know that variable wine labels are a great way to expand product appeal, but you may be wondering what options there are for wine. Fortunately, when it comes to design the sky is the limit, but below we offer a few great ideas of how variable wine labels can work for you:

  • Seasonal Selections
  • Unique Celebrations
  • Rare and Exclusive Editions
  • Personal Demographic Market Testing
  • Bright Colors
  • Event Wines: Superbowl Wine? Why Not??

Considering Variable Wine Labels?

If you’ve never attempted a variable label before, we can help! We’ve worked with many clients in creating quality wine labels that exceed their expectations. It’s easy to get started — just call us today at (262) 790-2740, or fill out our simple wine label contact form to reach one of our wine label experts.

custom wine & spirit Labels

Custom Wine and Spirit Labels: Keep Your Customer’s Eye on the Prize

The surge of custom labeling designs is hard to miss, whether you are a large or small wine and spirit manufacturer. Many companies have begun to add a little personalization to their wine and spirit labels. For example, if introducing a special lot of a product, then custom designs consisting of a lot count for the bottles would definitely be a good idea. Personalized labels celebrating the anniversary of your company are another great way to successfully gain more attention.

This type of customization draws customers to your product, as it delivers the perception of a unique, one of a kind find. The other significant change in this market has been the use of high-end graphics on each product. These have become a real eye catcher thanks to the use of advanced digital technologies. With the right provider, you can pretty much create any imagined wine and spirit labels to better reach consumers.

A Real Marketing Example

Take the company JAQK Cellars, for example, who is perceived as a fun brand because of the variety of unique, stunning designs placed on their bottles. Their particular pitch is to use designs you might see in a casino environment, but the end goal is to encourage friends to get together, have fun, and play. If you want to see the designs, check out the companies website: http://jaqkcellars.com. Some additional great examples of stunning campaigns include:

  • Middleton Family Wines
  • Inkwell Wines
  • The Tapas Wine Collection
  • Dancing Dragonfly Winery
  • Small Talk Wines
  • Red Oak Winery

There is an infinite list of companies who have used their own custom, high-end graphic designs for products. If you have not considered one or multiple short runs for wine and spirit labels, then it is time!

Why Custom Wine and Spirit Labels?

Personalized labels are a driving factor in what product consumers decide to purchase. If you use a bright label with attention grabbing graphics, then it is definitely going to be in the customer’s line of sight. Word play, custom lots, short run labels, and alternative techniques all have their place in this area of marketing. Many consumers now desire products that have prestige and are exclusive.
The best way to further market your product is to use custom wine and spirit labels, which make it special in the eyes of the buyer. This could be lot numbering so that it is only available in a limited quantity batch or to use the label to convey an individualized experience. A large number of customers today desire to spend their money on a product capable of delivering a specific experience rather than a simple object. Custom wine and spirit labels make it easier to do so.

At Flexo-Graphics, we understand the importance of creating the right label for these products. We offer the latest high-end graphics technologies and techniques. If you have a design or need help in creating one, our team has over 30 years of experience in the business. Contact our wine label experts today to see what we can do to make your product stand out from the rest!

foil-wine-label

Wine Foil Labels Keep the Focus on Your Product

How a wine is presented on any retail shelf is a critical factor in grabbing the attention of potential buyers. The label must convey all the necessary information, but it also must be unique and stand out. Custom labels are the easiest way to show the world how unique and luxurious your product truly is. With so many options today, most businesses need to go the extra mile to beat out the competition. There are abundant choices when it comes to presenting any bottle of wine and while this part might seem trivial, it is the most important marketing aspect.

A wine label is the first thing a potential buyer sees, making it important to use the right materials, design, and branding information. Custom designs make the product seem more luxurious or unique and help customers to easily identify your brand when perusing the shelf. A wine label essentially tells a story about the product to each customer. If it does not look unique, then it will get lost in the crowd amidst hundreds or thousands of others. The print provider, materials, and concept will be a large contributor to how far your brand goes.

Make Your Brand Shine

The first purpose of any label is to attract new buyers and help existing ones identify the brand. However, throwing the information on a plain, generic label is not enough. To get noticed, the product identifier must consist of a material that stands out and creates a unique texture. It must also be able to withstand shipping and storage environments. A nice label will do no good if it tears during or is damaged when exposed to certain environmental conditions. Here are a few options for your labeling materials:

  • White Papers
  • Films
  • Foil Papers
  • Kraft Paper
  • Fluorescent Papers

Clear gloss or laminate finishes may be applied to the paper, foil, or film to provide additional protection as well. Some labels are exposed to water such as at weddings or dinners where the bottle is placed on ice. Moisture exposure easily harms the label, unless it is foil or another material that is moisture resistant. Wine foil labels are one option for obtaining a unique texture, a one-of-a-kind design, and protective atmosphere for any product. They offer the following benefits for branding an exquisite, unique beverage:

  • Water Resistant
  • Improved Quality
  • Increased Durability
  • Adds a Unique Look
  • Brand Remains Legible

Wine foil labels can be used to create three-dimensional effects, to add further texture, and to support an eye-catching design. These additional elements offer a new way to support the overall story of your winery or product, as this is something customers truly enjoy. With wine foil labels, it is possible to print on the actual material, adhere a cold foil, or to create an embossing element.. As a leader in product labeling solutions, Flexo-Graphics offers a variety of foil and paper presentation choices. Our team will work with you to determine the best options for getting your wine noticed. Contact us today to learn more about our wine foil label options!

wine labels for wisconsin

Wine Labels for Wisconsin: It’s not Just the Cheese State

When we think of culinary treats from Wisconsin, cheese and beer immediately come to mind. But in recent years, the “cheese state”, with its revered beer breweries, has become increasingly known for a gastronomic delight that pairs well with many cheeses: wine.

For most of our national history, the Northern, Eastern, and Midwestern U.S. haven’t been popular wine destinations for a good reason. Fluctuating seasonal temperatures in these geographies make it hard to achieve the maturation of traditional wine grapes. But advancements in grape breeding have created varieties that grow well in cold climes.

It’s why other states that have cold winters like Wisconsin — such as Missouri and Vermont — have entered a beverage market that’s been largely dominated by California’s Napa Valley region. The next time you peruse a wine section looking for a complex tasting red, take a look at the labeling; you might see wine labels with Wisconsin vineyard scenes printed on them.

Wine Labels for Wisconsin

The challenges of bringing new wine to market start with creating a beverage that tickles taste buds in just the right way — and ideally pairs well with certain foodstuffs to create marketing synergy that bolsters sales. Then comes the need for a bottling solution, which entails the need for a labeling solution.

At first glance, a well-done wine label can seem like a bow atop a gift box — a nice piece of print work that connotes the luxuriousness of the libation behind the cork but seems mainly used for show. In reality, what seems like a final piece of design flair can be a gatekeeper to the purchase of the product.

Wines of a specific variety generally look the same inside the bottle. It’s the label that catches shoppers’ attention — and there are three major attention grabbing elements: the label’s aesthetic design, physical condition, and printed information.

If you’re a Wisconsinite who’s ready to release a great new wine to the world, these are the label areas to focus on when choosing a wine label supplier, along with considering label supply options.

What Flexo-Graphics Offers

At Flexo-Graphics, we grow our business by staying current on label supply needs for emerging markets. Wisconsin wine is one of these markets — a flourishing niche market in the wine industry that grows with each Wisconsin wine tasting.

We ensure that a label contains all FDA required and value-added information, make sure the label has the right adhesive and facestock for shipping and storage conditions, and provide labels that skillfully feature your brand, designs, and important text. In addition, we can supply wine labels for Wisconsin wine in practically any volume you require, on the schedule you need.

Wisconsin has a long tradition of great cheeses and beers. Now wine has entered the culinary equation, too. To learn more about our capabilities and how we can support your product with labels for Wisconsin wine, call us today at (262) 790-2740, or send us an email using our contact form. Let’s toast to your success!

 

 

 

 

 

 

foil-wine-label

Using Attractive Foil Wine Labels: 3 Scenarios

Wine is generally viewed as a luxury product, and foil labels are commonly seen adorning luxury items. Does that mean wine bottles and foil wine labels are a match made in marketing heaven? It depends.

Labels are often regarded as utilitarian — and, sometimes, they are. But when it comes to a product like wine — where value is inferred partly by how sophisticated, glitzy, or refined the bottle appears — labels are much more than just “brand bearers” or “information announcers”. They’re part of a visual appeal that helps sell the product. Below are three scenarios for using foil wine labels to increase sales.

  1. Announce a Special Award

Do you make a wine that won an award at a taste test or was bestowed a award by the wine industry? If so, and the regular label you use on the bottle isn’t foil, applying a small but prominent foil label is a great way to call out the accomplishment.

A few tips: Place the label on the front of the bottle, as you’ll want prospective customers to see it as they stroll down the wine aisle. Also, try to choose foil colors that compliment your regular label colors but have enough “pop” to draw attention. They say everyone loves a winner; you can stylishly announce your wine’s accomplishments with foil wine labels.

  1. Indicate Organic Formulation

As reported in the Huffington Post, a Thompson Reuters poll found 58% of consumers prefer organic products over conventional ones. There’s also an interesting study presented at the 2014 Organic World Congress in Istanbul, Turkey, that concludes, “The results… show that test persons preferred organic over conventional wine.”

The green movement has won people to the organic side of the grocery aisle. If your wine is organic, announce it using a small but noticeable label that says “organic” in an attractive font that compliments bottle design — and follow the label placement tips in the previous section.

  1. Provide a Visual Celebration

This isn’t a good choice for all wines, especially ones meant to be savored by candlelight and not sprayed in the face of a professional championship winner. Moreover, it’s a particularly good choice for champagne — a drink associated with glitz, glamour, and high-end partying.

Some of the best-known and most expensive champagnes showcase plenty of “bling” in the form of bright, reflective foils. However, even if you don’t sell champagne, foil can be used to tastefully outline bottle labeling, spell words, adorn logos, etc. It all depends on how you want the bottle to look — which is something we can help you decide.

Contact Us Today

Interested in using foil wine labels to announce a beverage award, indicate organic formulation, add eye-catching accents to your labeling, or accomplish something else? To explore your options, call the label specialists at Flexo-Graphics today at (262) 790-2740, or send us an email through our contact form. We can help you add pizzazz and class to your wine bottles with foil wine labels!

 

Wine Label Manufacturers: Draw More Attention with Customization

Wine labels have become an important part of marketing a product, as more companies are coming up with their own custom, artistic designs. While a customer might argue the fact, labeling is the foremost decision factor when it comes to choosing a bottle of wine (or any other product these days). The wrong color combination, a confusing image, and other factors could send a potential customer down an entirely different path. Wine labels are now a functional piece of art, which needs to make a lasting impression on the consumer for many companies.

Part of this journey will be choosing between wine label manufacturers. An experienced wine label manufacturer who is able to offer multiple printing options including methods, materials, colors, shapes, and sizes will make it easier to reach the defined target audience. Wine label manufacturers should also be able to provide tips to ensure the right design and qualities for maintaining noticeability on the market shelf.

Tips for a Winning Wine Label Design

Before ordering hundreds or thousands of custom labels for your wine products, it is essential to take time to produce the right design and put the elements together in perfect cohesion. Each label communicates the benefits offered by a bottle and serves as an identifiable emblem for your company.  If you have been thinking about customization, consider the tips discussed below in order to create dependable, effective design:

Choose the Right Theme – A theme is the overall feel of the label including the color combination, fonts, etc. It may be classic, modern, have an old time feel, or even provide a fun or silly message. The important thing is to work with a seasoned wine label manufacturer who understand this aspect of your customization.

Personalize the Design – Whether you are an individual selling the product or a larger company, a personalized design has additional appeal to a consumer. For example, including a city landmark or a family heritage image creates a certain feeling for the consumer. For businesses specifically, placing a company logo on the bottle’s label is not enough. Consumers today want an artsy, down to earth feeling from each bottle of wine they purchase and the label is your first line of defense in advertising the product.

Don’t Forget the Info – While a unique design is essential to any product, the details of the wine must also be included: name, dates, and the variety or blend. This information should be placed appropriately on the label to ensure the theme and visual appeal are coherent.

Regardless of how many customers you want to reach or the number of offered varieties, a perfect design will help the product get noticed. Wine label manufacturers who are familiar with the ins and outs of this process will be able to offer you several ideas to boost product awareness. Flexo-Graphics is a wine label manufacturer who specializes in custom design printing. We would love to hear your ideas and are able to offer a team of experienced professionals who can help you build upon them. Contact us today to learn more!

unique-wine-bottles

Unique Wine Labels – Custom Options for Your Winery

Your winery invests lots of time, effort, and expertise to create a line of beverages that people love to drink. But perfecting great drinks is only one aspect of selling them. Are your wine labels a seamless fit with your winery’s wants and needs, or could you benefit from using unique wine labels? Before you answer, let’s take a look at some of the advantages of using custom labels.

Different Label Sizes

Wineries bottle their products in different container sizes that range from single servings to gigantic novelty bottles that hold enough drink to make a fleet of pirates tipsy. Regardless of how large or small bottles are, we can create labels that cohere with the size and shape of the bottle to create a cohesive, striking aesthetic. When it comes to label sizes, the sky is the limit.

Seasonal Labels

Wine is found in ice filled buckets at outdoor events in summer. The beverage is also popular at holiday celebrations in cold weather. Whether you produce special cuvées for a particular season, or you want your permanent line of wines to have an all-weather appeal that doesn’t include temporary label changes, we can create unique wine labels that communicate the message you want to send, and make the container stand out on store shelves.

Event Based Labels

Wine is one of the most popular beverages at celebratory events worldwide, from art gallery openings to New Year’s celebrations. To help you market your wine to different events throughout the year, we can provide wine labels that are specially designed to commemorate the events by displaying text and graphics that call attention to the festivities.

Synthetic Labels

Many wine bottles contain paper labels — a wine labeling practice that has spanned centuries. However, when paper wine labels were first applied, wineries didn’t have the option of choosing synthetic labels instead.

Synthetic labels offer prints that are exceptionally crisp and clean, regardless of the design on the label. In addition, synthetic labels often stand up to moderate wear and tear, as might occasionally occur in a freight shipping compartment, better than fibrous, paper labels.

Water Resistant Labels

Water resistant labels are usually synthetic labels that are impermeable to moisture and are placed on the wine bottle using a water resistant adhesive. These labeling technologies are great for wine bottles that are placed in wine buckets that are full of ice.

The wine label remains highly readable and stays firmly in place, allowing drinkers to see exactly what type of wine they hold, and presenting them with a finely designed label that encourages brand identification and customer allegiance.

Need Unique Wine Labels?

If you can’t seem to find a label supplier whose solutions perfectly match your needs, there’s a good chance that you’re in the market for custom wine labels. The options listed above are just some of the many capacities in which we can produce unique wine labels that have a customized appeal.

To inquire about our products and services, or to place an order, please call us today at (262) 790-2740, or use the contact form on our website. We look forward to helping you find the best label solutions for your fine beverages.

 

Wine Label Design: How Does It Impact the Wine Buying Process?

wine-label-designMost of us have heard the famous maxim, “Don’t judge a book by its cover”. Yet, that’s exactly what we often do when selecting a bottle of wine. According to a recent study by Stark Insider that focuses on the consumer wine buying process, “Wine labels can significantly influence a buying decision. In fact, nearly two out of three [people] pick a bottle based on the label.”

Why Do Wine Label Designs Matter So Much?

To understand why wine label design plays a crucial role in wine buying, it helps to look at wine labels based on their primary goals from the standpoint of the winery: To provide objective information about the libation, and, aesthetically, to serve as a window into the quality of the vintage that’s corked inside the bottle.

Providing Objective Information

Concerning the first goal, there are at least four types of information a wine label should ideally showcase: the type of wine, where it was created, the year it was corked, the alcohol content of the drink, and any special qualities that set the beverage apart from the pack, such as organic formulation, special flavors, and edibles with which the wine pairs perfectly. It’s also a good idea to list the sulfite content of a wine for those who have sulfite-restricted diets.

Representation of Wine Quality

Concerning the second goal, there are several paths wineries can take to make wine labels aesthetically representative of wine in a qualitative sense. For example, a winery with a long, distinguished history might use a rendering of the original winery to signify a commitment to fine winemaking; while a newer winery that’s still building its reputation might use graphics that imply quality by virtue of their own quality, such as the presentation of an image of modern art.

Generating Repeat Customers

Wine label design that features essential information and fetching aesthetics that connote quality are mostly important to the initial purchase of wine; it’s the taste of the wine that keeps wine lovers coming back for more. Although two-thirds of consumers base their initial purchase of a wine based on label quality, Stark Insider finds that “76% of wine drinkers declare that [a wine’s] exceptional taste is ultimately what keeps them coming back for more.”

Looking for the Perfect Wine Label Design?

Most wineries are expert at winemaking and not producing beverage labels. So it only makes sense for them to focus on making the perfect wine and not creating the perfect label. After all, statistically speaking, the taste of a wine is what keeps people coming back for more.

This isn’t to say that a winery shouldn’t have a hand in wine label design, just that the technological aspects of label creation — such as label adhesive, label surface, and on-demand printing — should be delegated to a label specialist that has experience with beverage labels.

After serving beverage makers for over 30 years, Flexo-Graphics has this experience. To get started on creating a wine label design that stimulates the initial buy, contact us today at (262) 790-2740, or use the contact form on website, to schedule an evaluation of your label needs.

Short Run Wine Labels: A Solution for Midwestern Wineries

short-run-wine-labelsWhen we think of wine grapes, we often envision sprawling European vineyards, where the delectable fruit has been grown and harvested for seemingly as long as the wheel has been in use. Less considered are some of the fine wineries that are nestled away on the other side of the Atlantic, in places like Wisconsin and Missouri. That’s right, contrary to impressions from the media, California’s Napa Valley doesn’t have a monopoly on the U.S. wine industry.

However, the climate in Napa Valley is more suitable than the Midwestern climate for growing grapes that are pressed and fermented to create one of our favorite social drinks. Here’s the problem: In the middle U.S., a high level of rainfall early in the growing season for wine grapes precipitates a condition called “shatter”, which happens when grape vines aren’t pollinated. The result is grapes that fail to mature and eventually fall from the vine.

But that isn’t all. The torrential rainfall in the early warm season also encourages the development of powdery mildew and other diseases that are as deadly to grape fruition as a forest fire is to trees. Furthermore, excessive rain in the late growing season, when wine grapes enter a phase known as “veraison”, which causes them to change color and ripen, revives the threat of disease and can cause grapes to contain more water than sugar.

If you use those grapes to make wine, you might end up drinking a concoction that tasted more like a watered down wine cooler than the silky bodied bouquet of goodness that we’ve come to associate with our favorite reds and whites. Your old Aunt Ida might like the drink because it’s easy on her digestion, but wine connoisseurs would turn up their noses.

What Can be Done to Salvage the Grapes?
There are a few ways to circumnavigate the problems Midwestern downpours cause in wine grapes. One of the conventional methods is using fungicides that are labeled and approved for wine grapes, applying the products at regular intervals. Another method is using a refractometer to monitor Brix readings, but this is done to monitor the threat of rainfall and does nothing to prevent it, though it can help vineyards that have short growing seasons.

The best solution, however, is in response to those short growing seasons. Expert wine grape growers in the Midwest have developed grapes whose maturation and hardiness are a good fit with the Midwestern climate in the warm season. The tradeoff is that the grapes are often grown and harvested in a shorter period of time than the grapes we envision weighing down vines in Tuscany. From a business standpoint, the end result is “specialty wines” that taste wonderfully different than traditional fermentations and are highly sought after.

Short Run Wine and Short Run Wine Labels
Concerning return on investment (ROI) for wineries, in the long run, developing wine grapes that thrive in the Midwest can be more cost effective than using specialized fungicides — and it’s more predictable from a production standpoint than relying on refractometers and Brix readings. Nonetheless, it comes with its own challenge: quickly bottling and labeling short run wines to move them to market while they offer the perfect body and bouquet.

Bottling usually isn’t the major obstacle. If there’s one thing wineries are efficient at, it’s packaging their product. However, wineries are rarely label specialists, and the quality of a wine label is a major determinant of customer appeal. Based on our 30 years of experience in beverage labeling, we believe the best solution for short run wine labeling is short run digital labels, which can be produced with exceptional speed, clarity, precision, and economy.

Of course, simply printing short run wine labels doesn’t make them magically appear on your winery’s bottles, but we can assist you with this task, too. In addition to helping you select the perfect label material, label size, and label adhesive for your bottles, and printing your label design with flawless accuracy, we can also introduce you to experienced label appliers and design consultants, if you require these capabilities from a third party.

Contact Us Today for a Free Consultation
Producing wine in the Midwest is a process that requires great expertise, and so is the process of producing wine labels that are perfect for your product in every respect. We leave the winemaking to you — it’s what you do best. What we do best is create dynamic short run wine labels that help you sell what you produce. That’s why we invite you to contact us today at (262) 790-2740, or use the contact page on our website.

Custom Wine Labels: Simplifying the Labeling Process

custom-wine-labelsWhen the celebration is in full swing, or as you sit in your favorite chair enjoying a book, it doesn’t take long to drink a glass of wine that has a silky body. But producing the drink that thrills your palate — and can have some potential health benefits, too — is a fine-tuned process that is often months — and even years in the case of some special vintages — in the making.

First, the right grapes are selected. Then, they are ripened to perfection, followed by a harvesting process that carefully plucks the fruit without releasing its juices. Finally, the grapes are pressed and fermented until they achieve the perfect bouquet that denotes the specific style. It’s a labor intensive process that relies on millennia of tradition and today’s cutting edge technology to bring us the most universal alcoholic beverage: wine.

After all the time, resources, and energy that wineries expend to create what many people consider to be grapes in their perfect form, wineries need an efficient way to get their product to market and in the hands of consumers while the beverage tastes perfect — something that doesn’t happen until wine bottles are labeled for presentation on the shelf. The labeling process may seem simple at first glance, but it is actually nearly as detailed as winemaking.

How a Labeling Provider Assists Wineries
For many wineries, the most important part of custom wine labels is creating the right design. On the label, you find everything you need to know about a wine: when it was created, the style of the drink, the imprint of the winery, and possibly some suggested food pairings. Then comes the science of creating labels and applying them to the bottle.

Because wine is a beverage whose salability relies heavily on product presentation, not enough care can be taken in how custom wine labels are designed and applied. Design involves more than graphics and artistic renderings; it also pertains to choosing the right label material, selecting the right label adhesive for storage conditions (e.g., chilled or room temperature), and picking a label size that aesthetically coheres with the size and color of the bottle.

In addition, while some wineries have their own design team and production line, wineries that don’t also need a way to transform their artistic vision for the label into print and apply it to the container. If your winery needs assistance with these tasks or any the ones listed above, Flexo-Graphics will help you create and apply the perfect custom wine labels for your well-loved libations. We do more than supply fine labels; we can also connect you with trusted label application providers and design companies that have demonstrated experience in wine label production.

We Know That Timeliness is Essential
In the wine bottling process, there is no room for production lags and unexpected hitches in bringing the product to market. Winemaking depends on the seasonal rhythm of grape ripening, harvesting, and fermenting to create a drink that delivers precisely the right taste. With this understanding, Flexo-Graphics will work with your winery to ensure that all of your labeling needs are addressed on the schedule you require to bring your carefully crafted wine to the public.

Wineries specialize in creating wine, and we specialize in developing best in class, custom wine labels. To learn more about how we can help you benefit from your dedication to the grape, please call us today at (262) 790-2740, or use the contact form on our website.