Beer has been sold commercially for hundreds of years. Some of the longest running breweries on the British side of the Atlantic are centuries older than our Declaration of Independence. But regardless of where and how beer is sold, its main selling points are often advertised on labels that adorn the bottles or cans, such as: beer category, alcohol content and special ingredients. If you operate a brewery, dynamic product labels are your ally when it comes to making sales.
Beer Labels: Craft Vs. Conventional
Craft beer and conventional beer share several characteristics, particularly: the presence of hops and barley, the adherence to particular style of brew, and grain alcohol. One area where beer that’s crafted to create a highly unique beverage and beer that holds to the norm differ, though, is product labeling.
Conventional beer labels often feature a simple, traditional design that the brewer has used for decades, but craft beer labels are often created with a flair that reflects the distinctive character of the beverages they represent, beverages that push the beer envelop in a way that the average customer is unfamiliar with. For example, you can find a single pilsner beer in just about every major grocery store, but what about a triple pilsner beer, which essentially triples the ingredients of a single pilsner in a way that creates a delicious, unique taste?
That’s a beer you would get from a craft brewery — and when you see the product on the shelf, it typically features an aesthetically unique label that reflects the uncommon character of the beverage and the brewery itself. In short, craft beer labels are designed to help distinguish craft brews from the sea of conventional beers that also line the beer aisle.
So, from a sales and marketing perspective, a lot is riding on the design of craft beer labels. Consequently, it’s important for craft brewers to work with a provider of labeling solutions that understands their niche in the beer market and can translate their label designs into ready to apply labels that can be affixed to bottles or cans using an automated production line or, in the case of some exceptionally small batches of craft brew, applied manually. With our experience in providing labels for beer, Flexo-Graphics offers your brewery a full range of labeling capabilities.
Great Beer Deserves Great Labeling
Let’s say your craft brewery is ready to unveil a new, summer wheat ale that has a well-balanced, citrusy tang. You have the label design, but you need to print it on a label that has the right qualities for your creative vision and packaging, such as size, material, and label coating. You also need a way to have the labels produced on schedule to get your beer in stores quickly and maximize its shelf life. You may also need a third party to apply the labels, and a third party to help fine tune the label design in a way that makes it “pop” when seen on the shelf.
Flexo-Graphics can assist you with all of these tasks, including connecting you with label applicators and label designers that take care of all the minute production details, so you can focus on what you do best: creating fantastic craft beer that’s a drink of choice among discerning beer lovers. To get started on creating the great craft beer labels that your libations deserve, call us today at (262) 790-2740, or use the contact page on our website.