craft beer spirit labels

Craft Beer Spirit Labels: Inessential Info Buyers Want to Know

As a label supplier, we’re accustomed to receiving information that’s essential for customers to print on their products, from FDA-required disclaimers to product-specific instructions. We also receive information that’s not essential by law or company mandate, but nonetheless plays an essential role in marketing. Craft beer is a good example of a product that uses this type of information.

Craft Beer Spirit Labels

Craft beer has gone from a beverage that intrepid beer lovers used to make in their spare time to products you can pick up from a grocer on the way home from work. But before they choose a six-pack to help them unwind, craft beer lovers often look for three technically inessential yet important pieces of information on the product label — information that can make or break the sale.

  1. Seasonal Brew

It’s a given that spirit labels identify the style of brew (lager, pilsner, ale, etc.), but they should also indicate whether the product was created with a particular season in mind. Part of the attraction of craft beer is that it isn’t batch-brewed as plentifully as big name beers. Seasonal craft brews have the most limited quantity of all, making them especially desirable.

  1. Brewer’s Story

What inspired someone start brewing a particular craft beer? Do they still use the same processes and quality control now that the product is barcoded? Sometimes, the great story behind a craft brew can almost make it seem to taste better.

Craft beer is a big business now. But to many, craft brands still seem more passionately created and homegrown than major corporate brands that first hit store shelves eons ago — and this is something craft brewers can capitalize on by telling the gist of their story on the label.

  1. Unique Ingredients

You’d be hard pressed to find a traditional beer brand in the U.S. that clouds its golden beverage with ingredients like chili powder, ginger paste, raw cherry juice, and cumin. But these non-traditional ingredients are fair game on the ingredient list of many craft brewers.

The appeal is obvious: The drink tastes far different than something from, say, Miller or Coors — and there’s a good chance the rarefied formulation won’t be available forever. Craft beer lovers snap it up while they can.

Need Spirit Labels?

Spirit labels apply specifically to alcohol: beer, wine, hard liquor, meade, and any other libation people drink enough of to make brewing and selling it commercially highly profitable. For every category of alcohol — and for specific brands — are pieces of information that, while not required by law or policy, are nonetheless essential to place on the label.

If you need spirit labels for craft beer that reflect how consumers buy regarding the information they look for on the label, Flexo-Graphics is here to help. To learn how we can design beverage labels that are perfect for your applications, call us today at (262) 790-2740, or send us an email through our contact form. We look forward to learning about your libations!