Distillery labels are a unique marketing item because they require a little more attention to detail in order to relay the proper message to consumers. The spirit industry is a big deal these days with craft beers, specialty wines, and other products soaring in popularity. Distillery labels need to have an eye-catching design that is versatile and durable. Just like the work put into the crafted product, a label needs to relay the same dedication to quality and perfection.
Many distillery labels are designed to create a vintage appearance, but these are not the only options. Technologies used today allow almost any design to come to life whether it is to create a bold, vibrant, or all original look. A few of the strategies used include:
- Textured Stocks
- Creative Label Shapes
- Clear / “No-Look” Labels
- Foil Accents
- Two tone Varnishes
Professional printing services are able to create an appearance of depth and add unique textures to the design. Flexographic printing is a good option when you are requiring large orders. Other digital printing options can be used for smaller, short run orders. Regardless of your distillery label requirements, professional printers offer a great amount of versatility for any design.
Why is a Custom Design Essential?
In the wine and spirits market, it is important to distinguish a product for the numerous competitors on the shelf. Some consumers choose a spirit due to tradition, while others choose one because it coincides with their rebellious nature. Either way, custom designs allow you to appeal more directly to your target customer base rather than spending time attempting to appeal to the masses. If you are an emerging craft or spirit distillery, then the branding behind your label is critical. Even if it is an established business, numerous benefits are possible with this choice. Here are several reminders when designing your label:
- Tell Your Story –Customize the label to the story you want to tell. Make the buyer connect with who you are through the graphics on the label.
- Showcase – Design the label so end users want to keep your bottle and label displayed on their shelf. Make it a showcase piece during and after use.
- Color – A label designed to be different colors can bring different emotions from the buyer. Consider the colors and how they can affect the “tone” of your product.
- One of the Select Few– Consider adding custom numbering or identification to each label through Variable Data Processing to allow your end customer to feel like they are part of a unique group.
Regardless of the type of spirit your distillery is marketing, custom labels offer a number of benefits at an affordable cost. The experienced team at Flexo-Graphics will help with ink, material, finish, and adhesive selections to ensure the desired results. Call us today to get started!