When we think of flexibility, we often perceive it in a qualitative sense, such as a person who’s flexible to perform additional duties for his or her employer that don’t match the job description. But when it comes to product packaging, flexibility is perceived quantitatively, as well.
A perfect example of this dual approach to product packaging can be seen flexible packaging, which is packaging that is physically flexible. The packaging is qualitatively designed with the interests of customers in mind and presented in a design that is literally quite flexible.
Flexible packaging isn’t new. Some companies that sell products that perform well under pressure have used it for many decades. But flexible packaging is far from a finite science. As the packaging trends below demonstrate, flexible product packaging continues to evolve.
- Short Run Production Trends
Many companies, both large and small, are turning to short run digitally printed flexible packaging. These companies see short run printing options as a way to bring flexible products to market with minimal setup costs; at the same time avoiding the large minimum order quantities of tradition flexible packaging production runs. Companies also see short run digital production as a way to accommodate the national trend of more skus per product line without the costly expenses of plates.
- Temporary Adhesive Design
Flexible packaging often makes use of resealable seals, which perform their function by virtue of temporary adhesive that stays in firmly place until it’s manually peeled away with ease. Using temporary adhesive to create the seal requires less effort from the end user. Instead of tediously pressing together ziplock seals, the customer only needs to place the package opening in its original position to ensure that the product is sealed airtight to help preserve freshness.
- Controlled Portion Design
This trend is particularly applicable to foodstuffs that have a designated portion size according to FDA standards. Flexible packaging can be used to create containers that house several servings in individual units, or used to make individual packages that contain the recommended serving. Because the packaging is flexible, the serving size remains in tact when the package is repeatedly accessed. Customers who prefer standard portion sizes get exactly what they want.
- Easily Portable Design
Flexible packaging is also an ideal solution for products that are carried on the go, as the products are commonly placed in carry alongs that expose the packaging to wear and tear. In terms of portability, rigid product packaging can be used in the same capacity as flexible packaging, but the latter type of packaging is the preferred solution because it stands up better to the physical stress that the package experiences as it is ported from here to there.
Need Printing for Short Run Flexible Packaging?
If so, you’ve come to the right place. Flexo-Graphics is a long time, customer focused provider of product branding and identification solutions. We have over 30 years of experience in product packaging print solutions, including flexible packaging for a variety of products.
To learn about our services, call us today at (262) 790-2740, or fill out the contact form on website. We look forward to helping you implement packaging that’s perfect for your products.