Flexographic printing, also referred to as flexography (and Flexo printing), is a process used in the labeling industry. With this type of label printing, a flexible image plate is used to print designs on varying forms of substrate. It is the most common method used for label and packaging creation in the industry. One reason is the versatility this method provides, as the following are a few of the potential substrates:
- Metallic Films
- Synthetic stocks
Flexographic printing is ideal applications from pressure sensitive label to product inserts to folding cartons. Consumer product labels and durable warning and danger labels are often flexo printed. The print process involves four basic steps:
- Design Preparation
- Plate Creation
- Label Printing
- Finishing Processes
While this seems pretty straight forward, a lot of work goes into flexographic printing. Once the design is prepared, the plate needs to be created either by molding, laser etching, or exposure to ultra-violet light. It is then mounted or installed on a cylinder that is inserted into the press. As the substrate passes through the press, ink is applied to this plate through tiny cups, which hold the precise amount of ink to be deposited on the stock or substrate.
Flexography is used in large-scale production scenarios because it offers increased versatility and adaptability. Flexo printing presses allow for unique printing traits like two sided printing and laminating multiple substrates together to create booklet labels and instant rebate labels. Digital printing is an alternative option that has risen in popularity for short-run high-end graphic jobs, and suppliers who offer both, are positioned to fully execute any size label program. Currently flexography stills holds the number one spot for larger label printing count needs.
What Advantages Do You Gain?
Flexography basically took the place of letterpress technology since earlier forms had limited ink choices as well as stock possibilities. Flexography took the place of this method by provided benefits such as:
- Fast Drying Times
- Versatile Ink Selections
- Abundant Stock Choices
- Multiple Substrate Constructions
- Booklet Labels
- Peel and Reveal labels
- High volume 1-10 color printing
- Applicable for Porous & Non-Porous Surfaces
- Generate Countless Images from one Plate
Flexographic printing has opened new doors when it comes to printing on various forms of stock or materials. The advance of high definition flexo plates, has taken the quality to the highest levels. The technology is capable of printing continuous patterns, does not require mid-job recalculations, and delivers the best durability for consumer products. At Flexo-Graphics, we offer both flexographic and digital printing services to ensure you get the perfect results. Our experienced team will help you choose the right method and materials for your specific needs.