fall-wine-labels

Holiday Labels for Foods: Short Run Labels Make Perfect Sense

Major holidays are often celebrated with festive foods. Eggnog, fruitcake, pumpkin pie, and solid chocolate rabbits immediately come to mind. As delicious as holiday foods may be, some of them aren’t found on store shelves year round. Stores commonly start selling seasonal products between 1-2 months before the holiday actually rolls around, and then quickly sell leftover products at a steep discount, when the special occasion passes.

Holiday Labels for Foods

Many holiday foods are easy to identify because they feature the celebratory colors of a season, such as Christmas red and green; feature magical characters that are linked with holidays, such as the Easter Bunny and Santa Claus; and/or use classic holiday decorative elements, such as green holly, spruce, or tinsel.

Moreover, manufacturers of holiday foods have two major concerns when it comes to product labeling: They need a foolproof way to make consumers associate the foods with the holiday in question, and they need the ability to implement the strategy quickly and cost effectively. When it comes to labeling foodstuffs, holiday labels that are ordered as short run labels a perfect solution for many manufacturers. Below are three reasons why.

Short Run Holiday Labels

Short run holiday labels are labels produced in small batches that feature the seasonal design the client desires. Sometimes, ordering short run labels is referred to as “on-demand printing”, because the labels you receive are literally printed as you “demand” or need them.

Technically, this printing discipline makes it possible to use all of the labels you need, with not one label leftover. In terms of supply and demand, ordering labels doesn’t get more economical than this.

Options for Short Run Labels

When you order short run labels, you’ll need to make some technical decisions about their features. For example, do you want a paper label or a synthetic label? Do you need a permanent label whose strong adhesive makes it tough to remove, or do you need a temporary label that stays in place but can be peeled away without much effort? How large should the label be in relation to the food container? What essential information should the label feature?

These are just some of the questions you’ll need to answer to ensure that you get the right short run labels for your requirements. Your label supplier can help you address additional questions.

Selecting the Right Labels

If you’re in the market for holiday labels for foods, don’t feel bad if you haven’t answered all of the questions above, or other questions that pertain to the labels you need. That’s what Flexo-Graphics is here for. We’ll guide you through each step of the label selection process to ensure that you receive the right labels for your wants and needs.

To schedule a free review of your holiday food label requirements, give us a call today at (262) 790-2740, or use the contact form on our website. We look forward to learning about your holiday labeling plans and helping you achieve them!