How to Vet a Product Label Supplier

With hundreds of labeling companies throughout the U.S., the task of choosing the right one can be daunting. You’ve worked so hard developing and manufacturing your product that the idea of just slapping the cheapest label you can find certainly isn’t a good game plan. Should you print your own? Do you need custom? What does custom mean? How long do labels last? Are there labeling requirements? There are so many questions that need to be addressed when you begin the labeling process. A smart business person should turn to an expert to get the exact label needed for their exact labeling application. Below we discuss a few criteria that would be wise to consider when vetting a label supplier.

Experience Matters
One of the most important assets any company brings to the table is their experience. Everybody stumbles along the way to success. There has always been a “first time” doing that, which certainly came with a number of trial and errors. An experienced labeling company will have worked through enough of those situations to be able to get you the exact label you need. They will not only ask the right questions; they will have the right answers. They will have a team of experts who will help you pick the right design, choose the proper material, understand the processing time, manage your expectations, and deliver on time. Experience cannot be emphasized enough when it comes to choosing your label supplier.

Communication Matters
This seems like a no-brainer, but communication can mean more than just “can I get someone on the phone when I need them”. Basically you want to determine whether or not the label supplier makes it easy to do business with them. Are their quotes straight forward, easy to understand? Do they confirm orders? Are major and minor details always confirmed? Are proofs easy to understand? Is it easy to place an order? Is their team responsive? If you’ve selected the right supplier, then the answer to all of these questions would be yes.

Variety of Services Matters
Like all types of businesses, not all label suppliers are the same. Some offer solutions that others don’t, but the best label suppliers will provide labels through a variety of services and materials that are perfect for your specific application. Can they offer you digital and flexographic label print? Can they offer you print on demand for your smaller or short term skus? Are they creative in how you can benefit from their services? Can they create a one stop shop for you? Make sure your label supplier can meet all of your current and future needs before making your selection.

Looking for a New Label Supplier?
If so, Flexo-Graphics is your ideal destination. We offer a variety of label solutions for different label applications and provide a great selection of product labels, among other benefits. To learn how we can use our special expertise to create precisely the type of labels you need, please call us today at (262) 790-2740, or feel free to fill out our contact form.