Are You Missing Important Elements in the Labeling of Products?

peel-and-stick-labelsThe manner in which products are labeled can have a significant impact on who buys them and how many units are sold in a given period of time. For many companies, one of the primary goals of implementing a new labeling technology is to faithfully translate the aesthetics of their brand to new packaging. This task can be achieved with the assistance of a labeling solutions provider such as Flexo-Graphics. We handle the following elements of product label creation:

  • R&D / Need assessment
  • Graphics management
  • Color management
  • Print management
  • Warehouse management
  • E-tools
  • Client Support

Now that you have found a provider of labeling services that can translate the qualities of your brand to new types of packaging, it’s time to look at some packaging options that could improve how your product looks on the shelf, improve how easy it is for consumers to access, and enhance the salability of the product is. Below, we take a brief look at each of these concerns in terms of labeling options. For additional information, please contact us today at (262) 790-2740.

Product Appearance
Product appearance is crucial to realizing sales targets in terms of how the company’s brand label appears on the product. As experienced offline and online marketers can tell you, having a multitude of different logo designs that differentiate in appearance can be a sales and marketing nightmare. In most cases, the brand of a company should be aesthetically cohesive across its full lineup of products. With our aesthetic focus on labels, we can help you achieve the goal.

Consumer Access
Product labels rarely make the products on which they are placed harder to access, but certain types of labels can make certain types of products easier to access. For example, bottles of over the counter (OTC) medicine often entail extensive dosing information that is best presented in a fold out label that can be refolded and applied to the bottle through the use of special adhesive that is easy to peel away and reapply. We can supply labels with this type of adhesive.

Product Salability
If you wish to discount products in a way that motivates consumers to make a purchase, sufficient attention must be drawn to the discount opportunity. One of the best ways to do this is to affix a coupon directly to the product — a coupon that can be peeled away and presented at the point of purchase to receive the discount. Flexo-Graphics has years of experience producing discount labels that are applied to the product to motivate consumers to make a purchase.

Contact Us Today
If your business needs help with printing product labels that excel in terms of product appearance, consumer access, and product salability, you’ve come to the right place. We are your one-stop online source for receiving the highest quality printed labels at the best prices.

Flexo-Graphics employs every conceivable measure to produce the best labels at the best prices. For a free evaluation of your labeling needs, call us today at (262) 790-2740, or fill out the contact form on our website. We look forward to providing you with best in class labels!