labels-on-demand

Labels on Demand: A Better Way to Achieve Promotional Short Runs

As more companies strive to meet the demands of their market faster and maintain a reduced inventory count, programs offering labels on demand have began to surface. What are labels on demand, you might ask? This is a service offered by professional labeling companies where the business requesting these items has the opportunity to make fast product packaging & labeling changes.

One of the biggest goals today is the ability to change the look of a product as fast as demand changes. Labels on demand help companies manage their product, costs, and cash flow as well as ensure raw goods inventories remain trimmed. This objective pushes a need to be able to create short run orders consisting of high-end graphics.

Professional companies offering this service provide the ability to quickly run a marketing promotion for a product and meet the current demands of consumers without having extensive back stock of materials. It also ensures that companies only pay for what they need and do not get stuck with unusable labels after the promotional campaign has ended.

How Do Companies Benefit?
Providers offer companies a way to submit their order right online or through a service representative. The ordering platform may be used to enter an order for labels any time they are needed, whether a small or large count. For labels on demand, the run counts are typically smaller ranges than normal, and are often produced on digital production equipment. Due to the equipment and infrastructure needed to service this market, not all label convertors are able to provide customers on demand programs.

The supported counts for this type of ordering comes down to the chosen provider. This is why it is important to make certain the selected service is able to deliver exactly what is required in regards to counts, quality, and graphics capabilities. The right provider will ensure these benefits:

  • Less Waste
  • Lower Labeling Cost
  • Quick Customization
  • High-End Graphics
  • Shorter Runs
  • Better Materials Management

If your company frequently runs special promotions or changes its marketing strategy, then labels on demand are the perfect fit. Imagine selling a product that requires a vast amount of raw inventory. However, to properly market it, the look must be changed quite frequently. If you use traditional printing services, then the labels are usually printed in high counts. This can have two specific drawbacks if not managed correctly:

  1. Remaining products cannot be put on the shelf due to outdated labeling.
  2. Remaining labels have to be trashed, thus increasing overhead.

Either way unnecessary funds will be spent to market one or more products. With labels on demand, you are able to have shorter print runs and better manage the cost of this process. Not to mention, when using the right professional, you have access to their experience, innovative technologies, and advice for reaching the target market.

At Flexo-Graphics, we use the latest technologies and processes to assist our customers with their product labeling needs. We offer labels on demand, in conjunction with our tradition print and inventory model to help our clients manage their inventory and keep their product in the eyes of the consumer. I guess you could say, you can get the best of both worlds. Contact us today to see how this service can help your business!