lidding film

Lidding Film: A Versatile Approach to Marketing and Protecting Your Brand

Lidding films are an important part of single serving or portion controlled items like coffee. They have become very popular in the food industry since they can be easily be customized with your brand or logo and product information. The film is sealed and creates a protective barrier for the product. Lidding film is ideal for lots of Stock Keeping Units or SKU’s as well as smaller run volumes. It is commonly used in the food and healthcare industries.

So, what exactly is lidding film and why is it an option for marketing your product? The film creates a seal over the container opening that effectively maintains freshness and safety while making it easy to open. This type of lidding can be found on plastic bowls, single-serve containers, cups, and trays. A few common food items it is applied to include:

  • Coffee
  • Meats
  • Dairy
  • Soups
  • Yogurt

Lidding films are extremely versatile when it comes to packaging and protecting a product.

The Many Qualities of Lidding Film

Lidding film may consist of numerous qualities, which have proven to be helpful outside of the food industry as well. Materials typically consist of a foil and/or paper structure. The structure is determined by the actual container the lidding film is being applied to, the application specifications, as well as the packaging the packaging manufacturer. A film can have high or low barriers, or a multi-layer design to further protect the freshness or quality of an item. Lidding films are ideal for several product markets including:

  • Health
  • Hygiene
  • Industrial
  • Lawn & Garden
  • Pets
  • Household

At Flexo-Graphics, our specialty is roll-to-roll lidding stock, which is great for smaller run volumes, high sku counts, and single-serve products. Our team will work with you to ensure quality graphics are appropriately paired with the right materials. We want to be your go to provider for your design and lidding film needs. Give us a call today!