How many times as a consumer have you weeded through products on the shelf to find the one with the best packaging? You passed over the canned good with the dent or torn label. You skipped the box of cereal with the regular old motto to choose the “made with quinoa” label. Even though it is the same product on the inside, somehow the new labeling and unspoiled packaging makes a difference in our selection. What does this tell us? Packaging and labeling are critical you as
- Knowledge & Experience
Experience and knowledge are critical when looking for the best label printing company. Layout, design, materials all play important roles and a good label company will be well versed in all these and more. Matching the proper material with application demands can mean the difference between a product flying off a shelf or sitting due to a substandard label. A good label company will vet your product through the myriad of environmental exposures to make sure you pick the proper material for both the product surface and environmental conditions required of the label. Knowledge and experience go a long way in smooth production and should be paramount when looking for the best label making company, plus an experienced label maker can quickly resolve any issues that come up during the label production process.
- Quality & Consistency
Quality and consistency go hand in hand when evaluating whether or not a label company is worthy of your business. A good label manufacturer will provide consistent size, color, material and overall quality in every batch you order. Your brand should look the same no matter how many labels you order. A label company that cannot provide consistent quality will affect both the look and application process of your production. Be sure to ask the label company what methods they employ for quality assurance.
- Customer Service
Communication and follow through are what distinguish great label companies from good ones. The right customer service is essential to saving everyone involved not only time and money, but the stress and worry that often come with meeting production deadlines. Look for a label company that not only walks you through the process but talks you through it as well.
Appearances matter and that doesn’t only apply to people, but certainly to products. We’ve all heard of the saying that you should dress for the job you want. Well your labeling expert should be able to dress your product to get the customers you want. If you are in or near the Wisconsin area, check out our exceptional label professionals at Flex-graphics, LLC. We’ve been in the label making business for over 30 years serving the industrial, consumer, food & beverage, automotive and appliance sectors, and we understand and adapt to the ever changing needs of our customers. Flexible, responsive, and innovative, we are ready to meet your particular labeling needs. Fill out our contact form, or give us a call today.