Nutraceuticals are food products or dietary supplements formulated to provide specific health benefits in addition to nutrition. Common examples of segments in the nutraceutical market include: weight loss, anti-aging, strength building, detoxification, improved immunity, skin improvement, to name just a few. If you can think of a bodily function or condition that could benefit from a health supplement, there’s probably a nutraceutical for it.
Consumer Trends Redefining Health Trends
In recent years, consumers have become increasing concerned about the health of the environment and their own health simultaneously, causing the nutraceutical market to explode with products that are tailored to address a variety of maladies and strict dietary preferences.
Consequently, we’ve seen a big increase in the demand for nutraceutical label solutions, particularly ones that apply to at least one the following five factors: Baby Boomers seeking health sustainment, the move toward preventative health treatment, disappointment with pharmaceutical options, and a desire for alternative health supplements.
1. Baby Boomers Seeking Health Sustainment
We’d all like to be healthier, regardless of our age, but Baby Boomers have reached a time in life when many maladies result from the aging process alone. Consequently, Baby Boomers — many of whom have plenty of money to spend on high-end nutraceuticals — are demanding products that help remedy age-related ailments such as arthritis, high blood pressure, and osteoporosis. Many wish to replace pharmaceuticals with nutraceuticals if at all possible.
2. Move Toward Preventative Health Treatment
Health insurance costs increase by the year, making it difficult for many to afford treatment, even using resources such as health savings accounts (HSAs) and policy riders that increase coverage. As a result, many Americans are investing in preventative health treatments in the form of nutraceuticals, hoping to avoid the curative health treatments they receive at the hospital and doctor’s office.
An ounce of prevention is worth a pound of cure, as the old saying goes. Many hope to reduce medical costs by keeping their bodies rich with nutrients and other efficacious ingredients in nutraceuticals.
3. Disappointed With Pharmaceutical Options
We’ve all seen them: pharmaceutical commercials with beautiful scenery, serene music, and good looking actors, advertising medications that could could cure or palliate a serious illness… in exchange for possible side effects ranging from dry skin to suddenly meeting the reaper before your time. Whenever possible, many consumers would rather take nutraceuticals than prescriptions meds to avoid the sometimes serious side effects of the latter.
4. Desire for Alternative Health Supplements
In addition to replacing traditional pharmaceutical treatment, many health-conscious consumers are in the mood to replace conventional health supplements, too. Instead of “natural” supplements that nonetheless have artificial fillers and don’t target particular health needs, they want organic formulations with specific applications. Many high-end nutraceuticals aimed at treating or preventing specific health issues fit the bill.
Need Nutraceutical Label Solutions?
If so, Flexo-Graphics is here to provide them. Our nutraceutical label solutions cover all areas of label creation — graphics, required information, the right adhesive, label composition and surface finish, size and shape, and more — to provide the best label for your application. To inquire about our services, call us today at (262) 790-2740, or send us an email through our contact form. We’d love to talk!