The Beauty Behind Marketing with Custom Battery Labels

Custom-Battery-LabelPutting a product out on the market is a big job and while there are many aspects to cover, it is essential to ensure that the label does its job! Does your company sell merchandise in the automotive, marine, or lawn and garden consumer markets? If so, then a personal label with the name of the company, not the manufacturer is a way to promote a service atmosphere where customers are essentially buying local.

In these industries, the selling of batteries for a lawn mower, car, or boat is ideal for using a private line of battery labels. First, consider the major brands made available for resale to companies. If an OEM manufactures the merchandise, having their name on the shelved item will actually make it harder to sell.

A prime example of this is Wal-Mart who markets EverStart as a brand, which is actually made by one of the largest battery OEMs. By using a professional to create a private line of battery labels, you gain these benefits:

  • Perception of Better Service & Value
  • Local Feel to Customers
  • Company Branding Perks
  • Easier Customer Sales
  • Enhanced Control Over the Product

More companies are turning to private branding techniques such as company battery labels. If marketing this specific product, then there is no doubt to the plethora of benefits offered by having the company name on it.

Why Private Line Battery Labels?

In the past, it has been common to view store labeled products as a lower cost option over national brands, but in the recent years this view has shifted significantly. In fact, customers typically prefer to buy a private label brand rather than the alternative. So, it is safe to say you automatically gain customer approval by putting your name on sold products. The real question is how do you generate the battery label?
The easiest approach is to have an experienced company handle the design and printing processes. It is expensive to buy the equipment and bring in the experience necessary to make this happen. Most labeling companies offer set prices for a certain production counts, whether customized or not. Thanks to the introduction of digital labeling technology, it is not costly to obtain small counts of labels for each battery type. A qualified company will be able to assist with:

  • Research & Development
  • Graphics & File Management
  • Warehousing
  • Inventory Management
  • Cost Analysis
  • Digital Printing
  • Prototyping

Private line battery labels are a great choice for any business operating in a small town or neighborhood. A garage selling these items as part of offered services could use custom battery labels on products to gain customer appeal. The same goes if the market base is for lawn mowers or auto parts sales.

This simple, low cost option provides the down home feel customers want when shopping at or obtaining services from any business. At Flexo-Graphics, we understand how important it is to provide the right image to customers by using your own brand. With over 30 years of experience in our back pocket, we are ready to help you develop the right battery labels for marketing products to your customers. Contact us today to discuss options.

IRC-Labels

Instant Rebate Coupon (IRC) Labels: How Do They Help Companies Sell More?

Instant savings coupons are something consumers see on products shelved in every store. It is a marketing strategy used by companies today to advertise either an item at a specific price or a lower, discounted price. The discount, of course, is applied when customers purchase the item. Instant rebate coupon (IRC) labels are becoming a common method for encouraging consumer purchases. As opposed to mail-in discounts where the customer must perform certain tasks to get the savings, instant rebate coupons provide immediate satisfaction to the customer.

Companies are beginning to use IRC labels on certain products for several reasons. One of the biggest is that it offers a quick way to boost sales in all markets. Another is the ability to get customers to try the item, who might have otherwise looked the other way. Here are five good reasons why businesses should consider using instant rebate coupon labels:

  1. Enhanced Value
  2. Brand Differentiation
  3. Gains Consumer Attention
  4. Easy for Customers to Redeem
  5. Cross Branding Opportunities

Today, consumers are becoming shopping savvy and have increased awareness. A large number of product variations makes it important to be able to make merchandise stand out above the rest. An IRC ensures enhanced value to the customer, makes the product stand out, and relieves consumers of tedious tasks such as cutting out coupons. The savings do not have to be phenomenal, as even a mere 25 cents off will do wonders for any product.

Using IRC Labels to Your Advantage

Remember the days of individuals spending their Sunday afternoon clipping coupons from a local newspaper? Now consumers want the savings without the work and instant rebate coupon (IRC) labels provide a cost effective way to meet this demand. Since competitors are around every corner, it is in your benefit to grab the customers’ attention in any way possible.
As an example, at the local grocery store at least eight different brands of spaghetti sauce exist on the shelf. Your company sells an organic, all natural ingredient garden-style sauce. The product is obviously the healthier choice and giving the customer an instant discount will discourage them from purchasing a well-known national brand.

Instant rebate coupon (IRC) labels are designed in a manner to provide the savings right on the product. A professional will ensure these coupons are eye-catching to consumers. As stated before, the savings may be a few scents to one dollar. If it at least matches the price of a national brand, the consumer will be compelled to try it. An experienced service provider offers these benefits:

  1. Easy to Remove IRC’s
  2. Eye-Catching Designs
  3. No Damage to Underlying Graphics
  4. No Residue or Remaining Stickiness
  5. Room on Label for Branding & Promotional Designs

IRC labels are a cost effective way to reach new customers while maintaining those already dedicated to the product. If you have not considered this marketing item, then it is a worthwhile strategy to ponder. At Flexo-Graphics, we have years of experience in working with various types of merchandise labels. Why not give us a chance to boost market notice ability and help your product beat out the competition?

Transparent-labels

Transparent Labeling – Is your Bottle Ready?

Take a look at the food manufacturing successes today and you will see that the trend towards clean and natural ingredients is leading the pack. Today’s consumer wants to know exactly what they are ingesting and they don’t want to have any hidden ingredients lurking in the shadows. Transparency in the food and drink industry is the buzzword and not surprisingly, it is spilling over into labeling as well. The idea of a transparent or “no look” label is actually fresh and cool, and having a clear label means the consumer sees more of what you want them to see – your product! If you went through the difficult process of creating the perfect brew, spirit, wine or soft drink, why wouldn’t you want to showcase it? If you are thinking about purchasing transparent labels for your next product run, there are quite a few considerations from choosing the right supplier to understanding the difficulties that may come with application.

Choosing the Right Transparent Label Supplier
If this is the first time you will be using a transparent label, then it is best to go with an experienced supplier. They know what it takes to make sure the artwork clear and that the label will withstand its environmental conditions be they hot or cold. They will be able to recommend the proper adhesive for a smooth application. They will recommend sizing and placement, and they will produce a sample run so that you can practice the application process before taking on a large run.

Application Challenges – No One Likes Bubbling
Clear labels look cool, but getting them to look like they seamlessly fit the glass can be a real challenge. Bubbles are the biggest problem and many obstacles can get in the way – dust and air being the leading culprits. Getting the best material with proper adhesive will go a long way in reducing these problems. A good supplier can also counsel you on your application process to help you determine what will be the best solution for you. Clear labels do not come without application challenges, so working with the right supplier that can alert you to the problems and help you avoid some will prove invaluable in achieving that “no label” look.

Looking for a New Label Supplier?
If so, Flexo-Graphics is a great partner to choose. We offer a variety of label solutions for different label applications and provide a great selection of product labels, among other benefits. To learn how we can use our special expertise to create precisely the type of labels you need, please call us today at (262) 790-2740, or feel free to fill out our contact form.

 

 

Buying Labels Online – Is it Really the Smartest Decision?

Speed and efficiency are typical indicators of a strong and thriving business. When a business can get a product to market faster and more efficiently, they often beat out the competition. These traits are fantastic for production, and choosing the fastest and most efficient option usually makes sense, but what happens when the fastest choice doesn’t deliver the best thing for your product? Many companies in a rush to get their product to market will purchase what they believe to be an inexpensive stock label. What they don’t realize is the cost of getting the wrong label.

If you do a search for online label printing, you can pretty much find any supplier who has an online ordering form that allows the user to create a “custom” label. From size, to paper, to quantity, you can select everything you think you will need. But have you? There are important decisions that go into creating the best possible label for a product and designing the proper label for a product can be critical to its success. Let’s look at the things you don’t get when you purchase your labels online:

  • Experienced Label Designer – Getting an experienced label designer will help you avoid making mistakes. They know what questions to ask and they have the answers. They understand the processing time, manage your expectations, and will deliver on time.
  • Custom Materials and Specifications – What happens when your product doesn’t meet the “one size fits all” model of most label templates. Do they have a material that meets harsh environments? One that won’t peel when it gets wet? Will the bar code stay in place for the shelf life? Material and specs are critical when determining the duration of the label.
  • Mock Up Sample and Approval Before Production – Seeing is believing. With an online ordering service, will you actually get a sample to try out before you make a large order? Getting a sample to approve before production can save time and money.

Why Working with an Experienced Team Matters

Never underestimate the value that experience brings to production. Every company has stumbled along the way to success and through that has discovered the best way to deliver their goods. An experienced labeling company will have worked through plenty of unique and custom situations to be able to get you the exact label you need. They will not only ask the right questions; they will have the right answers.

Are you Looking for a New Label Supplier?

If so, Flexo-Graphics is your ideal destination. We offer a variety of label solutions for different label applications and provide a great selection of product labels, among other benefits. To learn how we can use our special expertise to create precisely the type of labels you need, please call us today at (262) 790-2740, or feel free to fill out our contact form.

custom wine & spirit Labels

Custom Wine and Spirit Labels: Keep Your Customer’s Eye on the Prize

The surge of custom labeling designs is hard to miss, whether you are a large or small wine and spirit manufacturer. Many companies have begun to add a little personalization to their wine and spirit labels. For example, if introducing a special lot of a product, then custom designs consisting of a lot count for the bottles would definitely be a good idea. Personalized labels celebrating the anniversary of your company are another great way to successfully gain more attention.

This type of customization draws customers to your product, as it delivers the perception of a unique, one of a kind find. The other significant change in this market has been the use of high-end graphics on each product. These have become a real eye catcher thanks to the use of advanced digital technologies. With the right provider, you can pretty much create any imagined wine and spirit labels to better reach consumers.

A Real Marketing Example

Take the company JAQK Cellars, for example, who is perceived as a fun brand because of the variety of unique, stunning designs placed on their bottles. Their particular pitch is to use designs you might see in a casino environment, but the end goal is to encourage friends to get together, have fun, and play. If you want to see the designs, check out the companies website: http://jaqkcellars.com. Some additional great examples of stunning campaigns include:

  • Middleton Family Wines
  • Inkwell Wines
  • The Tapas Wine Collection
  • Dancing Dragonfly Winery
  • Small Talk Wines
  • Red Oak Winery

There is an infinite list of companies who have used their own custom, high-end graphic designs for products. If you have not considered one or multiple short runs for wine and spirit labels, then it is time!

Why Custom Wine and Spirit Labels?

Personalized labels are a driving factor in what product consumers decide to purchase. If you use a bright label with attention grabbing graphics, then it is definitely going to be in the customer’s line of sight. Word play, custom lots, short run labels, and alternative techniques all have their place in this area of marketing. Many consumers now desire products that have prestige and are exclusive.
The best way to further market your product is to use custom wine and spirit labels, which make it special in the eyes of the buyer. This could be lot numbering so that it is only available in a limited quantity batch or to use the label to convey an individualized experience. A large number of customers today desire to spend their money on a product capable of delivering a specific experience rather than a simple object. Custom wine and spirit labels make it easier to do so.

At Flexo-Graphics, we understand the importance of creating the right label for these products. We offer the latest high-end graphics technologies and techniques. If you have a design or need help in creating one, our team has over 30 years of experience in the business. Contact our wine label experts today to see what we can do to make your product stand out from the rest!

craft beer spirit labels

Digital Labels: The Perfect Solution When you Need Labels Fast

If you are trying to get your product out to market faster or desire the most cost effective way to brand it, then digital labels offer a high end graphics option without extensive setup or costs. What are digital labels and how do they help businesses? This form of labeling is an alternative to the traditional approach of flexography where flexible plates are used with a cylinder to transfer the label on the material. Traditional approaches entail extensive setup and are better suited for longer run and multiple construction projects, while digital labels deliver these benefits:

  • Reduced Overhead
  • Minimal Setup
  • Faster Delivery
  • Higher Quality
  • Customization

This type of labeling involves the transfer of electronic designs to print without any extensive intermediate steps. By using digital labels, it is easier to gain higher output quality as the computer is able to automatically adjust text and fill in gaps as the process takes place. Digital labels also make it easier to achieve brighter, high quality images.

Brand managers and owners are finding digital label production centers as an excellent complement to their traditional long run flexographic label operations. Corporate buyers achieve their goals in reducing label inventory or obsolesce, and marketing managers achieve their goals with digital partners through of faster time to market, and better consumer response to their packaging.

Understanding the Value of Digital Labels
Digital labels provide an opportunity for companies to apply customized designs, decrease printing time, and supply a lower cost, fast approach to market entry. A good example of this is the Craft Beer market because labels are often unique and of high quality. This allows producers to quickly place a stunning design on the product for seasonal campaigns or other marketing objectives. Besides the basic benefits listed previously, digital labels provide these additional advantages:

  • On Demand High Quality Printing
  • Elimination of Plate Costs
  • Fulfill Short Run Requirements
  • Offer a Simple Option for Sample Runs
  • Promote Personalized Products
  • Have Lower Preparation Costs
  • Boost Time to Market
  • Deliver Rapid Turnaround
  • Easier to Modify

If you are not using digital labels for products then odds are it takes longer to get your products to market and the cost is soaring. With digital labels, it is easier to churn out high quality designs as well as change them on the dime. Digital printing offers the ability to create custom designs, facilitate on demand printing, and supports the rapid turnaround many company’s today require for supporting “Time to Market” objectives.

The quality of every label has a significant impact on your product, as it is the true eye catcher for potential customers. A poor design or an inability to make sudden changes prevents your product from entering the consumer market quickly. At Flexo-Graphics, we specialize in this area of printing and want to help you achieve the right design for your product so that it stands out from the rest. Contact us today to learn more about our digital labeling processes and how they will help your product shine.

What Makes Variable Labels so Appealing to Consumers?

variable-labelsVariable labels are printed on demand to feature unique aesthetics and information, such as images, text, and numbers, to name a few. An example of variable labels that are designed for consumer appeal are water bottle labels that contain a message for each attendee to a wedding or a corporate event. Similarly, Coca Cola has printed people’s names on the front of its plastic cola bottle labels with the same appeal in mind.

Variable Label Appeal

Speaking of appeal, what makes variable labels so attractive to consumers? This is a question every company should answer concerning its target audience before it uses variable labels for product distribution. Obviously, the appeal of variable labels to one customer demographic may be different than the appeal of the labels to another. However, there are certain appeals of variable labels that tend to transcend target audience parameters, particularly the four below.

  1. Personalization

The modern depersonalization of consumer products can be traced back to the Industrial Revolution, when companies became interested in cranking out as many products as possible within a given period of time to increase profits. As consumers, we are used to this scenario today. So, it pleasantly surprises us when we see a product such as a Coca Cola bottle with our name on it. It is not only the personalization that counts, but also the fact that it is so unique.

  1. Customization

Consumers are also attracted to variable labels because some companies that use the labels accept custom orders, as long as a certain number of units are purchased. Imagine planning a Christmas office party and having one or more types of prepackaged beverages with each attendee’s name on them. Everyone wants to throw a party that won’t be forgotten, and using customized drink containers can be one element of throwing a party that achieves the goal.

  1. Creativity

In the minds of many consumers, something that looks new is new, even if the product is the same as before, with new packaging. When companies roll out different creative packaging options for the same product, sales numbers often insinuate that consumers are interested in more than just the usable part of the product. As admirers of aesthetics in various forms, they are also interested in the creativity that went into producing the eye catching, diverse packaging.

  1. Limited time

A particular company’s specific uses for variable labels probably won’t last forever. Thus, customers are attracted to the labels based partly on the ephemerality of the label presentation. Knowing that something won’t be available forever naturally encourages us to “get it while we can.” This is one reason why time sensitive marketing incentives work so well at selling temporary products. Consumers don’t want to miss out on what may not come around again.

Looking for Variable Labels?

If so, you have come to the right place. Flexo-Graphics is a full-service label printing company that handles the entire creative cycle for producing variable labels, including: R&D / need assessment and management of graphics, color, print, and warehousing. We also provide E-tools and client support to offer a best in class customer service experience. To learn more about our variable label solutions, call us today at (262) 790-2740 to get started.

label design

Label Design: Why is the Help of a Professional Important?

label designIf you are trying to move a product to market, then the label design is an important aspect of this process. As the first line of sight to any customer, the label design must not only describe the product, but also gain notice ability above the competition. With this part of product marketing, the rules are not black and white. The right combinations of choices will guarantee the desired message, appearance, and qualities are transferred to any product. Label design involves a variety of choices including:

  • Layout
  • Size
  • Shape
  • Colors
  • Ink Types
  • Adherence Properties
  • Protective Coatings

Unless you are printing only a couple of labels for the lifetime of the item, it makes sense to gain the help of an experienced professional printer. The end cost will be lower, the quality is better, and they have the necessary equipment to print short-run or large-scale quantities. Additionally, choosing to do it on your own only provides one printing method. Experienced professionals offer many ink, stock, liner, and design choices with a lower margin for error.

Digging into the Details

A professional is able to offer advice based on available stocks, inks, application methods, and adhesives. These gurus of label design have inside knowledge backed by years of experience. The design process will take less time while offering outstanding results. Most printing professionals have certain specifications to ensure the label design is printed appropriately. For example, a specific distance is required between multiple line colors to prevent trapping and if die cutting, the print area has to be a certain distance from the cutting location. Here are a few other technical considerations to keep in mind for your label design prior to sending it to a professional:

  • Design Software
  • Minimum Font Sizes
  • Minimum Thickness
  • Reverse out Font guidelines
  • CYMK and Pantone color call outs
  • UPC restrictions
  • Screen and shadow recommendations

These among other specifications have to be met in order for a professional to properly print the label without running over the cutting area or having ink issues. An expert will be able to make recommendations based on your design and help with this process. This ensures the end result is not only accurate, but also visually appealing. Some designs do not work on certain types of stock due to ink requirements or other types of factors. In these situations, alterations must be made to the stock, application surface, or even the printing method.

A professional who has knowledge in label design will save you money and deliver better results. Several decisions must be made around the design including product name placement, the labeling materials, graphics, type of inks, and the shape of the label. Different printing methods will have benefits for some scenarios while others could have too many limitations. Professional use their experience to provide tailored advice regarding processes like material selection or printing methods to deliver the right options at the most rewarding cost.

At Flexo-Graphics, we have minimum artwork creation specifications that must be met, which can be found here. Our team is available to help with any questions you might have and will work hard to provide an impeccable design after gaining an understanding of your needs.

prototype-labels

Do I need a Professional Label Manufacturer Just for a Prototype?

Every great product has a story. Once upon a time someone had the interesting idea to put a light adhesive on the back of paper so that a person could jot down notes, and then stick the paper where the notes would be most useful. Today 3M produces 50 billion of these “post-its” a year. They solved a problem that consumers really didn’t even know they had. Is your prototype the next post- it? Making sure your product gets the best opportunity to succeed should be every inventors goal.

One often overlooked step in prototype production is labeling. It is often an afterthought. So much time and energy goes into a product that exhaustion may set it by the end of the process. What developers need to remember is that getting a product labeled properly can be just as critical to its success as the product itself. Let’s look at some of the things you should consider when selecting the proper label for any product.

  • Endurance – What environmental conditions will the prototype be subject to? Heat, cold, moisture? All of these factors can affect the way the label looks, but also determines whether or not it will adhere properly to the prototype and how long it will stay where it needs to stay.
  • Longevity – How long do you need the label to last? Have you actually determined the shelf life of your prototype? If so, do you know what type of substrate and printing will endure for that lifetime?
  • Design – Color, font, size, shape, print – all of these things really matter when it comes to design. Do you have an expert to walk you through what consumers respond to? Do you know how to determine what matte will give you the finished look intended?

There are so many steps that go into bringing a prototype to market, but you certainly don’t want to put an incredible product together only to have it die on the shelves from improper labeling. Make sure you take the time to find a good label manufacturer to walk you through the whole process.

Experience Matters when Choosing a Label Manufacturer

One of the most important assets any company brings to the table is their experience. An experienced labeling company will have worked through numerous “trial and error” situations to be able to offer you the solid advice you need in getting your prototype labeled properly. They will ask the right questions and be able to provide the right answers. They will have a team of experts who will help you pick the right design, choose the proper material, understand the processing time, manage your expectations, and deliver on time. Experience cannot be emphasized enough when it comes to choosing your prototype label supplier.

Looking for a Prototype Label Supplier?

If so, Flexo-Graphics is a great choice. We offer a variety of label solutions for different label applications and provide a great selection of product labels, among other benefits. To learn how we can use our special expertise to create precisely the type of labels you need, please call us today at (262) 790-2740, or fill out our contact form.

 

 

4 Reasons Not to Use an Online Label Template

Competition can bring out the best in companies. It can drive innovation and quality, plus lead to collective learning. It can increase knowledge which leads to improved customer service and experience. While there are many advantages of competition that keep a business healthy, there can be some drawbacks as well. Sometimes, in order to stay competitive, businesses look for ways to reduce costs getting their product to market. If you can reduce your costs and either maintain or improve quality, then that’s a no-brainer. These cost cuts will actually improve your bottom line, but what if quality actually suffers? Your business is likely headed toward poor long term results.
One area businesses may focus on for cost cutting is product labeling. Below we look at why going with a cheaper labeling template may not actually improve business or save money in the long run.

Top Four Reasons to Stay Away from Online Label Templates

  1. While online templates may seem easier for short term speed to market, the use of a graphic designer will prepare you for long term success of replicating your brand look. Some online logos, designs, and lookouts are not portable to your other brand needs.
  2. Online template and order sites often have very generic stocks and adhesives. The stock and adhesive are critical to making sure the labels stay on the exact substrate. Are you comfortable with a general “permanent adhesive”? We’ve seen generically identified “permanent” adhesives have good staying power on a box, but may lift away easily on a bottle or on a metal component.
  3. Online templates are fairly successful at capturing single, stand-alone labels, but what if you have 4 or 5 or 10 labels with the same size, and need. More than likely a traditional label converter will be able to create a buying program that fits you better, and paying for 4 or 5 or 10 different label orders with no economies of scale.
  4. Online template and order sites are often a service provider and not a true manufacturer of labels. Do you know the service provider? Will they be in business for a long time? Do they have real printing equipment? Do they have to call someone else that actually is printing your product if you have a customer service question.

Flexo-graphics has been around for a long time and will continue to be. Online template and order companies can serve a purpose, but if you are looking to build a long term brand and want answers form the source, and real life people assist, CALL US.

Looking for an Experienced, Trusted Label Supplier?

If so, Flexo-Graphics is your ideal destination. We offer a variety of label solutions for different label applications and provide a great selection of product labels, among other benefits. To learn how we can use our special expertise to create precisely the type of labels you need, call today at (262) 790-2740, or fill out our contact form.

Why Are Prototype Labels an Essential Part of Product Development?

Prototype-LabelWhen you are creating merchandise to put out on the market, how it looks is just as important as the purpose it fulfills or enjoyment it provides. Prototype labels may be used to get a complete view of how the product will appear before it is ever put on the consumer shelf. Let’s say you have put the man hours in to complete the design and prototype for a new item. Here are three important questions to answer before labeling it for placement in a retail environment:

  1. How will it be marked and branded?
  2. What compliance requirements must be met?
  3. Should inserts be part of the packaging criteria?

Packaging inserts and labeling are just as important as the functionality of a product. This is because every market has regulations on what information should be provided as part of the packaging and the label is the first thing a consumer looks at. Prototype labels help you gain knowledge about the full appeal of this new, exciting merchandise. With this service, it is easier to determine what will work best in regards to:

  • Label Size
  • Text Size
  • Logo Application
  • Compliance Components
  • Warnings

The labels could be created with a design tool for printing on a computer in the office; however, the excess glue and rough edges might take the appeal away from your exceptional product. This also takes time away from other important tasks, as the process of making an initial design and the required changes are often time consuming.

Prototype Labels Are Extremely Useful

For most manufacturers the best option is to have a professional develop a printed sample to see exactly what the product will look like before it is put on market. This is where prototype label services shine, as the right professional will be able to help in pinpointing required components and ensure that it is visually appealing to the consumer. Providers of this service are able to work with you to create an initial design. They will then provide the prototype label based on this design.
If the initial design does not work, the provider will be able to tweak it prior to mass production. This ensures the labeling has the right look, feel, and all necessary components. It also prevents the negative effects of printing an excessive quantity only to find out that the labels do not provide the desired end results. Prototype labels provide these among other benefits:

  • Provide a Complete View of the Finished Merchandise
  • Verify all Regulatory Components Are Properly Applied
  • Provide an Idea of Proper Logo Placement
  • Achieve the Appropriate Look
  • Verify Sizing & Placement of All Components
  • Prevent Excessive Spending on Label Development

A prototype label is the perfect option for adding the finishing touches to a product currently being developed. It allows you to see label appearance and to ensure all information is correct prior to mass printing. At Flexo-Graphics, we offer this service to aid in merchandise development in a number of industries and markets. Contact us today to see how we can help you get just the right label appearance for your new, break through product.

How to Vet a Product Label Supplier

With hundreds of labeling companies throughout the U.S., the task of choosing the right one can be daunting. You’ve worked so hard developing and manufacturing your product that the idea of just slapping the cheapest label you can find certainly isn’t a good game plan. Should you print your own? Do you need custom? What does custom mean? How long do labels last? Are there labeling requirements? There are so many questions that need to be addressed when you begin the labeling process. A smart business person should turn to an expert to get the exact label needed for their exact labeling application. Below we discuss a few criteria that would be wise to consider when vetting a label supplier.

Experience Matters
One of the most important assets any company brings to the table is their experience. Everybody stumbles along the way to success. There has always been a “first time” doing that, which certainly came with a number of trial and errors. An experienced labeling company will have worked through enough of those situations to be able to get you the exact label you need. They will not only ask the right questions; they will have the right answers. They will have a team of experts who will help you pick the right design, choose the proper material, understand the processing time, manage your expectations, and deliver on time. Experience cannot be emphasized enough when it comes to choosing your label supplier.

Communication Matters
This seems like a no-brainer, but communication can mean more than just “can I get someone on the phone when I need them”. Basically you want to determine whether or not the label supplier makes it easy to do business with them. Are their quotes straight forward, easy to understand? Do they confirm orders? Are major and minor details always confirmed? Are proofs easy to understand? Is it easy to place an order? Is their team responsive? If you’ve selected the right supplier, then the answer to all of these questions would be yes.

Variety of Services Matters
Like all types of businesses, not all label suppliers are the same. Some offer solutions that others don’t, but the best label suppliers will provide labels through a variety of services and materials that are perfect for your specific application. Can they offer you digital and flexographic label print? Can they offer you print on demand for your smaller or short term skus? Are they creative in how you can benefit from their services? Can they create a one stop shop for you? Make sure your label supplier can meet all of your current and future needs before making your selection.

Looking for a New Label Supplier?
If so, Flexo-Graphics is your ideal destination. We offer a variety of label solutions for different label applications and provide a great selection of product labels, among other benefits. To learn how we can use our special expertise to create precisely the type of labels you need, please call us today at (262) 790-2740, or feel free to fill out our contact form.

Private-Labels

Private Label Printing Services at your Local Milwaukee Label Printer

Private label products have been growing at an impressive rate in stores all across the United States. Private labels are also showing an increased presence with online retailers. For cost-conscious consumers, shopping private labels makes great sense when the products are similar in quality yet more economical in price. But along with the expectation of similar product quality, consumers often want to find the same package and labeling that many popular brands offer. Since brand recognition and visibility hold a key advantage over most private labels, it is important not to skimp on the actual label and packaging. If you want your private label to compete with a well-known brand, it would be smart to label it properly to withstand the side by side scrutiny. Finding a label supplier who can help get your private label from start to finish is critical for success. So where do you turn to find quality labels to fit your private label budget? Your local Milwaukee label printer – Flexo-Graphics, LLC.

What are main considerations for private label applications?

There are 3 major considerations when working on private label applications
1. Color Management– Many private label brands have products in multiple categories. This means a diverse set of packaging for these skus, which equates to many different printing techniques. Does your label printer have experience supporting critical color management? Are they familiar with following brand standards? Are they using color management software like X-Rite?
2. Inventory Management– Private Label brands often use contract packaging facilities that are based in logical geographic areas so product can be moved the shortest distance to consumers. Does your label printer have experience monitoring inventory and working with multiple contract packaging companies? Do they have a track report for on-time and accurate shipping to multiple destinations?
3. Short run to long run flexibility– Private label brand owners need the flexibility to produce short run labels for newer products to market, and then long run production as the product matures and grabs market space. Is your label printer equipped to handle the full product lifecycle? Do they have digital and flexo printing capabilities in house?

What can Flexo-Graphics do for you?

At Flexo-Graphics, LLC we have been making labels for 35+ years. Our experienced printing professionals are committed to giving you high quality labeling solutions every time. No matter what label you are looking for we have a team of professionals able to carry your design through from conception to production. We utilize our complete in-house flexo and digital printing capabilities to produce labels designed to last the life of your products, and for new product introductions we offer rapid prototype labels and quick turns on short run jobs.
Communication and follow through ensure no detail is missed and are what distinguish us from our competitors. The right customer service is essential to saving everyone involved not only time and money, but the stress and worry that often come with meeting production deadlines.
If you are in or near the Wisconsin area, check out our exceptional label professionals at Flex-graphics, LLC. We’ve been in the label making business for over 30 years serving the industrial, consumer, food & beverage, automotive and appliance sectors, and we understand and adapt to the ever changing needs of our customers. Flexible, responsive, and innovative, we are ready to meet your particular private label needs. Fill out our contact form, or give us a call today.

Is Your Battery Packaging Ready for Market Distribution?

Flexo-Grahics-ServicesBattery packaging is a complex part of preparing a product to be placed in the market for consumer purchase. This is because varying compliance regulations must be met based on battery type and locale. A number of battery types combined with various restrictions make the process even more difficult for companies producing this merchandise. Among the many regulations placed on manufacturers are the following:

  • Global Market – This includes requirements such as heavy metal limits, treatment & handling procedures, testing requirements, registration, and reporting.
  • Product Design – Forbids certain types, restricts heavy metals concentration, labeling standards, etc.
  • Takeback or Disposal – Covers proper disposal and recycling procedures.
  • Packaging & Labeling – These restrictions include the addition of environmental regulations, warning information, and capacity data.

As shown above, each places certain rules to follow as a battery is designed, manufactured, packed, and labeled for consumer or commercial sales. These requirements vary based on type, chemistry, market location, packaging, and use. Manufacturers of these products, whether for cars or use with consumer products, makes the task of meeting battery packaging regulations essential. Failure to do so could result in the item being pulled from the shelf or in some cases unexpected lawsuits.

What Assistance is Gained from a Battery Packaging Specialist?
When using a professional for this task, two important considerations must be evaluated: packaging and labeling requirements. A professional provider of these services is able to deliver industry tested and proven labels and inserts for your packaging needs. Companies specializing in this area are familiar with the rules and regulations of various markets, and often can provide you with the questions and resources to make sure your battery packaging meet proper compliance.

For example, The International Electrotechnical Commission (IEC) has been very active in making proposals regarding marking symbol changes to help consumers and recycling agencies identify the chemistry in battery products. With the rapid proposals and changing regulations worldwide, it is essential to find a provider who is aware of these battery packaging regulations, but also is able to help you quickly make changes to your packaging, and then deliver the labels or inserts for your goods.

battery-labelAt Flexo-Graphics, we print millions of battery packaging labels and inserts every year. As an ISO certified provider, we are able to help you with this task by providing these services:

  • Battery Labels
  • Fronts, Tops, Daters
  • Warning Labels
  • Danger Poison Labels
  • Short Run Battery Labels
  • Vendor Managed Inventory Programs
  • Tamper Evident Battery Packaging Labels
  • Battery Packaging Inserts and Coupons
  • GHS Labels

Looking to save money on battery labels? Join our battery label buying group! Sign up here to receive email notifications on when Tops, Fronts, Daters, Poison Danger, and hazmat labels will be on press, and join in on the savings.

Want more information? Give us a call today at 262-790-2740 to learn about our labeling options and how we can help you put the right finish on your battery packaging.

die-cut-roll-labels

Die Cut Roll Labels: An Efficient, Speedy Approach to Printing

If you currently perform on-site printing for date codes or lot codes then die cut pre-printed shells are a great choice. Die cut roll labels are loaded into your printer (Such as a Zebra) in bulk for version based printing. The labels materials are designed specifically to receive several different types of printing technologies.  A variety of variables must be aligned appropriately to generate the best finished product. Partnering with an experienced equipment and material provider will ensure these variables are paired correctly.

Die cut roll labels offer increased speed and an efficient labeling process. If you are experiencing high amounts of version requirements, then this choice is worth every bit of consideration. When the process is done right, you gain the benefits of increased productivity, dependable output, and lower costs. Not to mention, the preprinted die cut roll labels are often much more cost effective.

Common Considerations for Preprinted Die Cut Roll Labels

The label is printed on a roll and then cut out in a manner much like a cookie cutter shapes dough to generate the final shape with the image. Dies come various shapes including squares, circles, or ovals. Custom designs require a little more precision than the traditional options. Decisions such as the roll size, die cut, and backing materials are important in order to gain the right end results.

These decisions will vary depending on the type of equipment being used as well. Therefore, it never hurts to discuss your needs, equipment, and other factors with a professional before making a purchase. A number of questions are common when considering this choice for label printing needs including the following:

  • What type of in-house printer do you have?
  • What type of print technology?
    • Direct Thermal
    • Thermal Transfer
    • Inkjet
    • Hot stamp
  • What size of core is needed for printing?
  • What is the max outside diameter of the roll to fit in your printer?
  • Should I choose paper or film liner? Which is better?
  • Do labels need a timing mark?

When pre- printed die cut roll labels are purchased to place on your machine, the roll will be spooled onto a core. The roll may contain a defined count or the maximum outside diameter the equipment is able to handle. You will need to know the details of the equipment to make this determination, as each machine is different. If you are unsure about these details, consult the machine manufacturer or ask a printing professional for assistance prior to ordering.

At Flexo-graphics, we understand the secondary print process for labels. We go the extra mile to ensure the labels ordered for this process are exactly what your company needs to produce exceptional final labels. Our team will listen to your needs and make the right to fit them. As an experienced provider in the Midwest partner, we would love to hear from you. Give us a call today!

happy-holidays

Holiday Hours at Flexo-Graphics

Happy Holidays everyone! We hope everyone has a safe and merry holiday season. Just a quick reminder that
Flexo-Graphics will be closed:

  • Monday, December 25th
  • Monday, January 1st , 2018

Furthermore, like most companies, various staff members will be taking time off to enjoy the season with their family and friends. If you are unable to reach the staff member you desire during normal business hours, please call 262-790-2740 and press “0” and another staff member will assist you.

Maybe we can get a little more snow so everyone can take a thrill ride down a hill like this guy….

How to Read the Date Codes on Your Batteries

Many battery manufacturers and installers use a date code system to help establish warranty dates. You will often see a label on the top of your car battery that has a date code systems similar to the one shown below. The dates typically represent the month and year in which the battery was installed into your car.

 

The photo below shows a battery that was installed in April of 2015. Your warranty will be dependent on service range of your battery. This is typically 24, 36, or 48 months. See your battery installer for more details.

vitamin-labels

Vitamin Labels: Making Certain Your Product is Covered

Are you currently in the business of marketing vitamins or planning to market a product? While it might seem like a small detail, the vitamin label could be the difference between gaining a valued customer and not making the sale. This small piece of informative material holds legally required information as well as important branding details. For these and many other reasons, vitamin labels are an intricate packaging feature to design prior to the item reaching the retail shelf or the hands of buyers.

What to Include on the Label?

Vitamins are considered to be a “dietary supplement” by the Food and Drug Administration or the FDA. This means the label must comply with requirements set by the FDA for ensuring consumer safety. Vitamin labels can have more than one panel depending on the design. The following details are typically required on vitamin label designs to meet FDA requirements:

• Product or Common Name
• Brand/Marketing Message
• Quantity or Net Ingredient Quality
• Nutrition Information
• Included Ingredients
• Manufacturer or Distributor Information

These details are typically placed in the area customers look at when viewing the product on the shelf. Additionally, the name and location of the business must be on a separate panel for the vitamin label. The label must be easy to read and convey the right information while at the same time provide an eye-catching design to potential buyers. Depending on the product, it might be necessary to include a fold-out panel that is able to relay important details or health considerations to consumers as well. A professional will be able to offer the best solution based on what information is required and how the product should be marketed.

Need a Little Assistance with the Label Design?

The design will play a pivotal role in both the safety of buyers and the effectiveness of the brand. Let’s say you choose a provider who does not typically design and product vitamin labels. This can be dangerous for your company because the proper warning labels, mandatory guidelines, regulatory information, and other details could be missing from the product. When this happens, the item is typically pulled from the shelf and cannot be sold to customers.

Many times, these products require a vast amount of information to be changes each year on the label; however, knowing the best way to handle all the versions and revision details can prove to be difficult. A supplier who works with vitamin label designs regularly will be able to help you work through the versions to make sure the proper versions are ready for production. At Flexo-graphics, our team has years of experience working with vitamin labels for countless products. We understand how important this process is and want to help you get the best design for your brand. If you are unsure about what is needed or where to begin, our team is ready to help. Give us a call today!

Children’s Hospital Labeled the Recipient of Flexo-Graphic’s Holiday Gift

The employees of Flexo-Graphics are excited to announce that Children’s Hospital will be the recipient of a Holiday Gift of $1,419.00. The employees collected cash donations during the month of December, and then voted on special local organization to be receive the gift.

After one of the busiest years on record at Flexo-Graphics, the employees celebrated with a potluck luncheon, and then announced the winning organization.

“Children’s Hospital is such a wonderful organization,” stated Mary McDonough, “I just think what they do is amazing.”

 

reseal-deli-labels

Using Reseal Deli Labels to Enhance Product Value for Buyers

Reseal deli labels seem to be continually rising in popularity because of the extra convenience they offer consumers. Yes, they are convenient to open, but the benefits only start there! For example, consumers like this design since it helps the product stay fresh longer without the inconvenience of using a container or baggie. Reseal deli labels ensure that your brand remains on the minds of customers at all times. In fact, every time they go to open it, they see your company name!

These labels are created by using die cut technology to complete the precision cut on the film material. The label is then placed on top of the die cut to create the reseal quality customers these days look for in stores. Film layers vary based on specific product needs and are ideal for flexible packaging designs of different sizes. Reseal deli labels offer an easy-to-open option without the additional costs of a slider or zipper closure. In the end customers get a convenient, user friendly product, which enhances the positive image of your brand!

What are the Benefits of Reseal Labeling?

If your company markets and sells deli items such as meats, pre-made salads, or artisan cheeses, this choice provides a clear view of the product to the customer. They do not have to question freshness, because they can easily see the item. Customers are able to tell if the food item has been tampered with as well. Here are a few other advantages of using reseal deli labels:

  • Offers Extended Shelf-Life
  • Helps Stay Fresh After Opening
  • Serving Convenience
  • Exceptional Branding Area
  • Further Customization Opportunities
  • Material Cost Savings
  • Ability to Satisfy Diverse Markets Easily
  • Convenient for Meeting Labeling Requirements

Reseal deli labels provide a different and sometimes simple approach to relaying information to potential customers. In some instances, all the required information may be added to the label without attaching additional materials, which saves both time and money as you market products. Customers also remember the offered convenience and in many instances become repeat buyers thanks to this feature.

How an Experienced Label Provider Can Help

Reseal deli labels are a newer option over traditional product branding and marketing approaches. While the choice has become common for deli, dairy, and other related products, it is helpful to know the details of this choice. This includes being aware of how choosing this route affects current packaging. Will a single size work for all packaging or are different sizes needed? Additionally, is a blank, pre-printed, or completely customized solution best for your labeling requirements?

An experienced label provider is able to apply their experience and knowledge to your specific needs. This allows the best reseal deli labels to be designed for one or more of your products. A provider will also know the best way to incorporate regulatory information without taking space away from the brand. They can design a custom label or often offer pre-printed designs capable of fulfilling these requirements. Talking to an experienced professional has numerous benefits and the team at Flexo-graphics wants to help you make the best decision for your business. Contact us today to learn more!

quick-turn-labels

Promotional Stickers: Make Your Products Pop Off the Shelf

Promotional Wine stickers provide further options for customization and are able to complement their counterpart, the Prime Wine label. Both are often printed on the same types of materials and in multiple shapes or sizes and may serve differing purposes depending on needs. The Prime label is used to achieve product identification or to deliver required information. They are designed to go on a defined surface size whereas a Promotional sticker may be a simple graphic such as a tasting score, award symbol or other picture. Promotional Wine stickers are often applied to shoulder or the neck of the wine bottle.

A promotional wine sticker is often placed on the bottle after filling and even at the store level to draw extra attention to the product, or to provide additional information. This is because they provide a versatile, unique way to represent the promoted brand or an individual wine. They are meant to compliment the prime label on the wine.

Using Wine Stickers to Boost Appeal

Regardless of the theme, promotional wine stickers are a versatile option for promoting any product that delivers exceptional graphics. They make a great option when bottles need to be personalized for events or special promotions. One option is to use them to create holiday oriented designs with high-quality graphics for limited quantities. Here are some other ideas for this option:

• Special Event Branding (Weddings, Birthdays, Anniversaries, etc.)
• Holiday Branding (Christmas, New Year’s, Valentine’s Day, etc.)
• Add Promotional Wine Stickers with Names or Locations
• Design a Sticker to Promote Latest Tasting Score
• Add Wine Stickers with Funny Graphics or Sayings
• Use to Raise Awareness for a Cause

Whether the goal is personalization or to distinguish your products, promotional wine stickers offer a number of options with enhanced graphics and varying sizes. The options are as endless as a blank canvas!

Ready to Get Started? Flexo-graphics is Here to Help!

Before ordering your promotional wine stickers, it is important to know what is desired in the design as well as the details of the application. The size of the stickers will be dependent on the placement location, the surface qualities, and what information the sticker is providing. Will the sticker only display an image or have text as well? Should it complement your label design or be used in place of it? A professional can assist with these decisions and offer advice to ensure it compliments your product appropriately.

If you are thinking about using promotional wine stickers, the team at Flexo-graphics will help you choose the right design elements and size for the application purpose. As a top-rated wine label provider, we have years of expertise and want to help your product succeed. Contact us today to learn more!

label-products

Wisconsin Label Printer – 3 Considerations Before Choosing your Next Label Supplier

For manufacturers living in or near Wisconsin you are fortunate to have some very good printing companies to do business with. Regardless of your product or printing requirements, there are some basic qualities you should look for when trusting your label printing to a new label company. Below are a few things your company should consider before selecting your next label printer.

  1. Knowledge & Experience

Experience and knowledge are critical when looking for the best label printing company. Layout, design, materials all play important roles and a good label company will be well versed in all these and more. Matching the proper material with application demands can mean the difference between a product flying off a shelf or sitting due to a substandard label. A good label company will vet your product through the myriad of environmental exposures to make sure you pick the proper material for both the product surface and environmental conditions required of the label.  Knowledge and experience go a long way in smooth production and should be paramount when looking for the best label making company, plus an experienced label maker can quickly resolve any issues that come up during the label production process.

  1. Quality & Consistency

Quality and consistency go hand in hand when evaluating whether or not a label company is worthy of your business. A good label manufacturer will provide consistent size, color, material and overall quality in every batch you order. Your brand should look the same no matter how many labels you order. A label company that cannot provide consistent quality will affect both the look and application process of your production. Be sure to ask the label company what methods they employ for quality assurance.

  1. Customer Service

Communication and follow through are what distinguish great label companies  from good ones. The right customer service is essential to saving everyone involved not only time and money, but the stress and worry that often come with meeting production deadlines. Look for a label company that not only walks you through the process but talks you through it as well.

Appearances matter and that doesn’t only apply to people, but certainly to products. We’ve all heard of the saying that you should dress for the job you want. Well your labeling expert should be able to dress your product to get the customers you want. If you are in or near the Wisconsin area, check out our exceptional label professionals at Flex-graphics, LLC. We’ve been in the label making business for over 30 years serving the industrial, consumer, food & beverage, automotive and appliance sectors, and we understand and adapt to the ever changing needs of our customers. Flexible, responsive, and innovative, we are ready to meet your particular labeling needs. Fill out our contact form, or give us a call today.

Milwaukee Label Printing Company – We Are Growing, Find out Why You Should Join Us

Searching for a job is by far one of the most taxing and stressful things a person has to do. Aside from sleeping, work is where you spend the bulk of your time. Not that it should be fun all the time, it is work after all, but shouldn’t it be purposeful? Shouldn’t you work with people who have the same expectations and goals about their careers as you do? Shouldn’t you be with a company who values family and well-being, while still maintaining a competitive and thriving (yet comfortable) work environment? That’s what you can find in our modest Milwaukee label printing company, Flexo-graphics, LLC.
Hopefully we’ve peaked your interest, so please indulge us while we brag a bit about who we are, what we do, and what you can expect from a career with us.

  • We are a fast growing company which has us eagerly looking for new staff
  • We employ cutting edge printing technologies, right here in Milwaukee WI
  • We are thrilled to have an exciting customer base from Fortune 1000 companies to start up craft beer phenoms
  • Our products end up in government bases across the world, to Walmart shelves, to a historically restored vineyard in the Midwest
  • We are a small enough company to make a difference, but big enough company to have the resources to get things done
  • We are fortunate to have local leadership, with almost unheard of access to hands on owners

We’ve been in the label making business for over 30 years serving the industrial, consumer, food & beverage, automotive and appliance sectors, and we understand and adapt to the ever changing needs of our customers. Flexible, responsive, and innovative, we consider our label professionals the best around. If you live in or near the Milwaukee area looking for a job in the commercial label printing industry and are interested in joining our team, give us a call at 262-790-2740, or fill out our online application below.

Application Form

wisconsin-commercial-labels

Flexo-Graphics, LLC – Your Local Milwaukee Label Printer

How many times as a consumer have you weeded through products on the shelf to find the one with the best packaging? You passed over the canned good with the dent or torn label. You skipped the box of cereal with the regular old motto to choose the “made with quinoa” label. Even though it is the same product on the inside, somehow the new labeling and unspoiled packaging makes a difference in our selection. What does this tell us? Packaging and labeling are critical you as

  1. Knowledge & Experience

Experience and knowledge are critical when looking for the best label printing company. Layout, design, materials all play important roles and a good label company will be well versed in all these and more. Matching the proper material with application demands can mean the difference between a product flying off a shelf or sitting due to a substandard label. A good label company will vet your product through the myriad of environmental exposures to make sure you pick the proper material for both the product surface and environmental conditions required of the label.  Knowledge and experience go a long way in smooth production and should be paramount when looking for the best label making company, plus an experienced label maker can quickly resolve any issues that come up during the label production process.

  1. Quality & Consistency

Quality and consistency go hand in hand when evaluating whether or not a label company is worthy of your business. A good label manufacturer will provide consistent size, color, material and overall quality in every batch you order. Your brand should look the same no matter how many labels you order. A label company that cannot provide consistent quality will affect both the look and application process of your production. Be sure to ask the label company what methods they employ for quality assurance.

  1. Customer Service

Communication and follow through are what distinguish great label companies  from good ones. The right customer service is essential to saving everyone involved not only time and money, but the stress and worry that often come with meeting production deadlines. Look for a label company that not only walks you through the process but talks you through it as well.

Appearances matter and that doesn’t only apply to people, but certainly to products. We’ve all heard of the saying that you should dress for the job you want. Well your labeling expert should be able to dress your product to get the customers you want. If you are in or near the Wisconsin area, check out our exceptional label professionals at Flex-graphics, LLC. We’ve been in the label making business for over 30 years serving the industrial, consumer, food & beverage, automotive and appliance sectors, and we understand and adapt to the ever changing needs of our customers. Flexible, responsive, and innovative, we are ready to meet your particular labeling needs. Fill out our contact form, or give us a call today.

 

peel and reseal lidding films

Lidding Film with Peel and Reseal Labels: A Leading Choice for Customer Convenience and Product Protection

Lidding film with peel and reseal labels is rising in popularity due to the convenience they offer to customers. A customer is able to simply pull the label back to expose the product and press the label back down to reseal until it is needed again. While they are commonly seen on food items, they are an option for healthcare, cosmetic, garden, industrial, and additional types of products.

Films and labels may have a surface printed or a reverse print design along with multiple layers of protection. In the food industry, lidding films with peel and reseal labels are viewable in every area including produce, frozen foods, dry packaging, and meats. This is because of its effectiveness along with the number of beneficial qualities providers are able to include in the design. Certain inks prevent changes in appearance as well as to ensure the printed graphics remain intact when exposed to varying temperatures. The variety of offered design options makes lidding film with peel and reseal labels a viable choice in several markets.

What Are the Advantages of Lidding Films with Peel and Reseal Labels?

Beyond the many qualities necessary to protect products within the food industry, this choice offers tamper evident features and special protective materials. The practices used to create this type of seal are equally important. For example, deadened adhesive involves the temporary or permanent neutralization of adhesives to add another material or a special pattern for coverage. This is an important feature when the label is applied using automated equipment. Providers are also able to combine qualities to create a custom application such as:

  • Temperature Resistance
  • Microwave Protection
  • Self-Ventilation
  • High-Clarity & Anti-Fog

These qualities are often combined for frozen food trays or even with produce to ensure proper safety and the utmost convenience for customers. Other lidding films with peel and reseal labels are resistant from moistures or oils to protect the product in areas such as mechanics or industrial settings.

Another advantage is a longer product lifespan, as perishables remain sanitized, since it experiences minimal exposure to the outside environment. They improve freshness since products such as dried snacks are less likely to go stale in the packaging. Products that have been designed to reseal make it easier to carry, use, and store.

At Flexo-Graphics, we offer several options to ensure you get the right peel and reseal labels for your lidding films. We specialize in roll to roll labels, which can be added to your packaging. Contact us today to learn more about available labels options!

quick-turn-labels

Why Do Businesses Use Roll Labels for Short Runs?

Roll labels provide numerous benefits when in need of a cost-effective option for running short promotion or highlighting a new product feature. These labels deliver the ability to achieve short run printing while gaining a beautifully made, custom solution. When considering whether to purchase professionally made labels for a product, organizational requirements, shipping, or other purpose, one of the basic choices will be purchasing them by the sheet or as roll on labels.

Sheets & Roll Labels: What’s the Difference?

Sheet labels have an appearance much like printer paper and are produced in a set count based on the stock size. They typically are offered in the same sizes as printer paper such as 8.5” x 11” or 11” x 17”. Sheets may be loaded on a business printer, but are also professionally done. A big determinant is customization and color. Professionals have design expertise as well as methods to ensure colors do not bleed or appear faded. They can make recommendations to guarantee the printed result is as desired without extensive waste or time.

Roll labels appear more like the paper you would use to feed a receipt printer. They come in a big cardboard roll and are typically produced using one of the following methods: flexographic printing, digital printing, direct thermal printer, or thermal transfer printing. Common roll sizes are one or three inches, but can vary depending on the provider. Additionally, the stock may consist of paper, films or metallic stocks. Having a professional handle the details ensures accurate, consistent roll labels at a minimal cost.

What Benefits Are Gained with Roll Labels?

Every label production scenario can call for different solutions and roll labels are no exception. For example, if the label will have different content each time, then it might be best to print them either individually or have them professionally done on a roll. Here are few additional reasons to choose this option:

  • Faster Turnaround Times – Roll labels are ideal for short runs since the counts may be small and turnaround time is fast.
  • Abundant Material Choices – A roll may be acquired in numerous materials. Certain materials add qualities such as water resistance or textured finishes.
  • A Wide Selection of Shapes and Sizes – Roll labels came be converted in several shapes as well as sizes.
  • Create Less Waste –The roll can easily be imprinted to add additional content, and applying labels from a roll generally produce less waste than sheeted labels.

Using professional roll labels for short runs offers a variety of perks from shorter counts and lower prices to higher quality results. On top of these benefits, quality providers offer customization options for small or large print counts. If you are in need of a high-quality print solution, the team at Flexo-Graphics would love to help! Give us a call today to see how easy it is to acquire high-quality short run, roll labels.

booklet-labels

3 Label Trends Here To Stay

…And how are you handling these trends?

Half way through 2017, it’s clear there are 3 trends that are in it for the long haul. We’ve experienced these trends with many of our customers, and hopefully we’ll give you some ideas how to handle these trends relative to your organization.

Multi-National Products

booklet-labels

Booklet Label

More manufacturers are finding new markets for their products. As a result, the product labels require diversified languages and more copy for regulations. Graphic Designers and Legal Departments are pressing for more space, and are turning to booklet labels to help solve many of these issues. More on Booklet Labels
 
 

Personalize / Regionalize / Millennialize

MERLOT-FLEXO-WINE

Personalized Label

Consumers are pressing product development to make products specifically for “me”, or “really really” close to being for me. We are seeing more single line products diversifying into products that create a personal connection. Whether its a “state branded” food, or an outdoor power tool specifically for the Midwest, or a smoothie drink designed for the 20 something, personalization is here to stay.More on Personalized Labels
 
 
 

Point of Sale Appeal

point-of-sale

3 Sheeps Label

With the advances of major online retailers, consumer product companies are making a heavy push to grab customers when they are actually in stores. Marketing departments are pushing concepts so their products stand out more than ever. Unique varnishes, multi layered finished, cold foils, and regional themes of products are just some ideas. Marketers are putting a heavy emphasis on making even more of an effort for their product to stop someone in the aisles.More on Unique Labels Like 3 Sheeps
 
If you are experiencing these trends, and need some help or ideas of what we are seeing, please reach out to Mike McDonough.

lidding film

Lidding Film: A Versatile Approach to Marketing and Protecting Your Brand

Lidding films are an important part of single serving or portion controlled items like coffee. They have become very popular in the food industry since they can be easily be customized with your brand or logo and product information. The film is sealed and creates a protective barrier for the product. Lidding film is ideal for lots of Stock Keeping Units or SKU’s as well as smaller run volumes. It is commonly used in the food and healthcare industries.

So, what exactly is lidding film and why is it an option for marketing your product? The film creates a seal over the container opening that effectively maintains freshness and safety while making it easy to open. This type of lidding can be found on plastic bowls, single-serve containers, cups, and trays. A few common food items it is applied to include:

  • Coffee
  • Meats
  • Dairy
  • Soups
  • Yogurt

Lidding films are extremely versatile when it comes to packaging and protecting a product.

The Many Qualities of Lidding Film

Lidding film may consist of numerous qualities, which have proven to be helpful outside of the food industry as well. Materials typically consist of a foil and/or paper structure. The structure is determined by the actual container the lidding film is being applied to, the application specifications, as well as the packaging the packaging manufacturer. A film can have high or low barriers, or a multi-layer design to further protect the freshness or quality of an item. Lidding films are ideal for several product markets including:

  • Health
  • Hygiene
  • Industrial
  • Lawn & Garden
  • Pets
  • Household

At Flexo-Graphics, our specialty is roll-to-roll lidding stock, which is great for smaller run volumes, high sku counts, and single-serve products. Our team will work with you to ensure quality graphics are appropriately paired with the right materials. We want to be your go to provider for your design and lidding film needs. Give us a call today!

Vodka-no-look-label

Distillery Labels: Using the Elements to Create Your Own Unique Brand

Distillery labels are a unique marketing item because they require a little more attention to detail in order to relay the proper message to consumers. The spirit industry is a big deal these days with craft beers, specialty wines, and other products soaring in popularity. Distillery labels need to have an eye-catching design that is versatile and durable. Just like the work put into the crafted product, a label needs to relay the same dedication to quality and perfection.

Many distillery labels are designed to create a vintage appearance, but these are not the only options. Technologies used today allow almost any design to come to life whether it is to create a bold, vibrant, or all original look. A few of the strategies used include:

  • Textured Stocks
  • Creative Label Shapes
  • Clear / “No-Look” Labels
  • Foil Accents
  • Two tone Varnishes

Professional printing services are able to create an appearance of depth and add unique textures to the design. Flexographic printing is a good option when you are requiring large orders. Other digital printing options can be used for smaller, short run orders. Regardless of your distillery label requirements, professional printers offer a great amount of versatility for any design.

Why is a Custom Design Essential?

In the wine and spirits market, it is important to distinguish a product for the numerous competitors on the shelf. Some consumers choose a spirit due to tradition, while others choose one because it coincides with their rebellious nature. Either way, custom designs allow you to appeal more directly to your target customer base rather than spending time attempting to appeal to the masses. If you are an emerging craft or spirit distillery, then the branding behind your label is critical. Even if it is an established business, numerous benefits are possible with this choice. Here are several reminders when designing your label:

  • Tell Your Story –Customize the label to the story you want to tell. Make the buyer connect with who you are through the graphics on the label.
  • Showcase – Design the label so end users want to keep your bottle and label displayed on their shelf. Make it a showcase piece during and after use.
  • Color – A label designed to be different colors can bring different emotions from the buyer. Consider the colors and how they can affect the “tone” of your product.
  • One of the Select Few– Consider adding custom numbering or identification to each label through Variable Data Processing to allow your end customer to feel like they are part of a unique group.

Regardless of the type of spirit your distillery is marketing, custom labels offer a number of benefits at an affordable cost. The experienced team at Flexo-Graphics will help with ink, material, finish, and adhesive selections to ensure the desired results. Call us today to get started!

custom-supplement-labels

Making Custom Supplement Labels Work for Your Business

Consumers today use supplements to either gain nutrients not received through their daily diet or to boost overall health. As this trend continues, producers must find innovative ways to reach their customer base and get ahead of their competitors. One approach has been to design custom supplement labels. This market has become extremely competitive; however, tailored designs aid in increasing sales by getting the product noticed by potential customers.

Custom supplement labels help a product to get noticed among busy shoppers as they run through the motions of their day. Whether the product is a vitamin water or in pill form, an attention-grabbing label enhances the chance of a sale. Since labels come in a variety of shapes and sizes, these will be the first decisions to be made when having a professional create them for your product.

Production & Materials

Style, size, and quantity are just the beginning of your choices for custom supplement labels. After making these decisions, you will need to evaluate the materials used to make them, the inks/graphics, and the process for creating them. Choosing a distinctive material over the common selections offers increased presence on the consumer shelf. Here are additional ways to get more attention than the other guy:

  • Use a Special Material
  • Keep the Focus on Your Brand
  • Accent the Label with Foil or Metallic based stock
  • Create A Custom Design

A majority of labels use white or colored paper combined with an adhesive and finish. However, several specialty choices are also available including a variety of films. Foil may be used to create the whole label or to accent portions of one. Another option could be using a gloss or matte laminate to make the label unique. With custom designs, there are no limits and you have a whole landscape to work with!

A Few Easy Tips

There is no wrong approach when creating a label; however, not every design is created equally. For example, improper use of space, the wrong colors, or an inability to provide the required information takes away from the product. Sometimes it takes just a second viewing something from the eyes of a consumer to determine if the design is good. The typical consumer wants to get the information quickly and make a decision. If the information is not easy to see or difficult to process, they will move on.

A good example of this is complex fonts and graphics, because they are sometimes difficult to read. Some fonts or graphics simply distract from the product and take away from the message. Color combinations work much the same as fonts, as they must be visually appealing and add to the message. If they do not go well together, then the custom supplement label appears too busy to the consumer. This will result in them moving onto another product

Flexo-Graphics offers a variety of labeling material choices and can help you get the perfect design to properly represent your brand. Contact us today to discuss how we can help your label get noticed!

tough-labels

Tough Labels: Durability is in the Design

Labels are a common marketing and informational tool these days, but not every one of them is effective. For example, if the wrong production process is used for a label then it may not be durable enough to excel in certain conditions such as chemical exposure. The same applies if the adhesive or materials are not compatible with the application surface. Tough or industrial labels have several purposes including the following application needs:

• Product Identification
• Maintenance
• Warning Symbols
• Medical Authorization or Validation
• Directions or Instructions

Tough labels are exposed to rigorous conditions and are often used to warn operators or users of potential dangers. This means they must be able to maintain readability, be highly durable, and have the right protection qualities. Simply choosing a design without considering all the application factors could not only be expensive, but dangerous.

Consider the Label Application Surface

Knowing the qualities of what you are labeling is beneficial during the development of a label construction. Before choosing your materials, consider the following:

• End Production Substrate– Different adhesives work with different substrates. Is the substrate aluminum, glass, plastics, or galvanized steel? Each may require testing of different acrylic and rubber based adhesives.

• Surface Conditioning– Identifying the characteristics of the surface area where a label will be applied is vital. Curved versus straight substrates, painted versus unpainted, textured versus untextured all change how an adhesive is able to adhere to a substrate.

• Climate and Temperature Exposure – Any product or item that will be exposed to extreme heat or cold needs an adhesive capable of withstanding these conditions.

Additional Label Decision Factors

While the application surface and characteristics are important, a few other decisions will play a role in the durability and effectiveness of any tough label. One consideration is the length of use after application: days, months, years, or permanently. Do they need to be removable or should they be permanent? In some circumstances, the labels have to be removed as information changes. Permanent labels will require a different material combination than removable. Here are a couple more factors to evaluate before making a decision:

• Sunlight Exposure
• Water Resistance
• Chemical Resistance
• Gas and Oil Exposure

It is always best to use an experience supplier who has tested the materials and inks to ensure the label will withstand these conditions. The team at Flexo-Graphics is backed by 30+ years of experience and can help you determine what labeling materials, substrates, finishes, and adhesives are best for meeting these application needs. Give us a call today to learn more!

Supplement Packaging Labels: Putting the Pieces Together for a Reliable Image

One of the largest battles for any supplement producer today is getting their message to potential consumers. With so many products available on the market and the fear of bogus claims, marketing these items to consumers sometimes seem like a daunting task. Supplement packaging labels make a big difference regarding the number of times your item gets picked over alternative choices on the retail shelf. In the end, consumers want a product that promotes good health and overall wellness.

Finding the right product in the melting pot of options is the hardest part for consumers. Supplement packaging labels designed to provide the important details quickly in an eye-catching design are the way to get ahead of your competitors. It’s not just about standing out on a shelf because the internet provides a plethora of choices as well. Consider the number of times you had to make a choice about a product online. While the specs might be a factor, the initial visual presence of the item also played a role.

Before Ordering and Printing Labels

A more obvious aspect of label design is catering to customer needs; however, what are those needs? Your supplement has a defined end result for the buyer, so what is this purpose? Effectively reaching the target audience is the first part of successful product marketing. Regardless of the purpose, the label will be the first item the consumer sees when making a decision, whether in a store or online. A supplement packaging label design must meet the interest and demand of the following:

• Age & Gender
• Geographic Location
• Personal Interests
• Activity Level

Colors used for the labels and applied graphics are helpful in keeping an individual’s attention. A color is able to create a specific feeling making it important to combine the appropriate hues for displaying a product. A good example is the color blue, which is often used for supplement packaging labels to provide a feeling of stability or reliability. Brighter hues create feelings of motivation or determination while softer ones are more calming. Hue selection both in brand and label design will have a significant impact on product success.

Wording on the supplement packaging label will contribute to how consumers see the product. The wording should provide a clear image to the customer about the item’s purpose and its offered benefits. Labels are already required to have regulated information due to federal laws. You want to use the remaining space to ensure the customer sees the benefits of using your product. This entails more than simply using the right wording, as ensuring the supplement does what it claims is equally important.

So many products make false promises that you do not want to be grouped in with them. If health claims will be included, then they should properly correlate between the supplement and the promise. Otherwise, your product will be viewed negatively among the competition. Flexo-Graphics has the experience you need to ensure every element of supplement packaging labels creates the right marketing presence. Give us a call today to see how we can help you make this part of branding a snap!

Label it a Wisconsin Craft Beer Success

Grant Pauly is a brewmaster with an “Uber” creative marketing sense.  Grant recently rebranded his company 3 Sheeps Brewing, with Flexo-Graphics right by his side, and his design team, Matt Tanaka Marketing, leading the way.  With an entirely new look for his craft beer, Grant went against the grain, to produce a one of a kind craft beer label line. The design includes a sandblast varnish that creates a visual queue and tactile feel to set his craft beer apart.

The 3 Sheeps Brewing Founder explained the “why” behind the packaging change. “The rebranding process forced us to stop and reflect on these last few years, and really figure out what was important to us, what kind of beer we make. It all boiled down to this: Brewed With Heart & Science. The heart represents our passion, experimental spirit and drive to push boundaries. The science is our commitment to detailed research and tests until we get everything just right. We wanted our new packaging to reflect that.”

Grant’s story was well told in a recent interview with the Wisconsin State Journal, by Chris Drosner.

To learn more about 3 Sheeps Brewing in Sheyboygan, Wisconsin, or to try their special craft beer, you can visit their website www.3sheepsbrewing.com .

To learn more about Matt Tanaka Marketing, and their creative services, you can visit his website www.matttanakamarketing.com .

If you are looking for label printer to help with your unique craft beer, please contact us at 262-790-2740. We look forward to helping you thrive like Grant!

wisconsin-commercial-labels

Wisconsin Commercial Labels: Why Partner with a Local Business?

Finding a professional commercial label provider is important to ensuring your product is easily noticed on any retail shelf. Whether you are seeking a local provider in the Wisconsin area or simply want a high-quality, dependable partnership, a few key details will determine the level of received satisfaction. Always consider how long the company has been in business because this offers insight into their experience level and overall knowledge regarding commercial labels.

Several factors will play a role in the provider you choose to work with including their ability to meet industry standards, design requirements, and custom needs. What printing capabilities to they offer? Does their location promote faster delivery times? The supplier should be able to provide a solution consisting of the desired mix of design elements, materials, and adherence qualities. Are they able to produce custom designs and are their prices reasonable? A regional supplier can sometimes offer additional benefits to your business.

What Are the Benefits a Regional Supplier?

When it comes to choosing a vendor or supplier, there are a lot of questions to answer. Sometimes staying local makes it easier to remain on top of your labeling needs such as custom design changes or a sudden short run order. Regardless of your specific requirements, the result should always be a dependable company who can offer precisely what is needed and who knows the business.

It is sometimes easier to learn about a local provider and determine their overall dependability. This is because other businesses have either worked with them or have information about the company. The better the word about their services, the better your experience will be. Consider the following benefits of keeping your supply chain local before making a final decision:

  • Lower Shipping Costs – A supplier who is nearby will naturally result in reduced shipping expenses for a company.
  • Faster Delivery Times – The closer the supplier, the better the odds of receiving orders faster.
  • Reactive Business Relationship – At any moment a challenge might take place where a custom short run might be needed or a lucrative opportunity arises. Staying local could ensure the “yes” you need to make it happen!
  • Improved Control over Services – When a supply chain is spread thin, so is control over these processes. The ability to have in-person meetings delivers an opportunity to address concerns or fix problems at a faster pace.
  • Supply Chain Efficiency – The supply chain drives the overall cost of a product or service and a local supplier offers increased efficiency. Beyond savings in shipping costs, the choice reduces logistics spending. This adds up when labels must be shipped to and from multiple locations.

Working with a Wisconsin commercial label company delivers both cost savings and increased dependability. The choice may generate additional revenue from local business since others in the same region will see the effort to keep operations local. Getting these items from a dependable Wisconsin commercial label provider is good for the community as well. If you are seeking a dependable, experienced labeling partner, Flexo-Graphics would love to be on your team! Contact us today to learn more about how our services can benefit your labeling needs.

How to Avoid Machine Applied Label Problems

The details of how labeling will be applied are sometimes overlooked until the process has taken place. A label may have a wrinkle, not adhere to the surface, or simply fall off under certain conditions. This is true whether it is being placed on the product by hand or by an automated process and a few considerations can prevent these difficulties. One of the easiest ways to avoid application issues involves going over the fine details before ordering the actual prints. These include some of the following:

  • Application Environment
  • Application Method
  • Type of Adhesive
  • Surface Type & Area

Each of these factors plays a part in how well the label adheres to the item and the ease of application. Labels may be attached by hand, semi-automatically, or by full automation. For mass production, automation is the most common way to achieve this part of distribution.

Automation offers a fast, accurate way to apply a large quantity to surfaces such as bottles. However, improper sizes or the wrong application surfaces can cause issues during this process. For example, if the orientation does not match, then the label will not have a smooth transition onto the surface of the product or item. When using machinery, one of the biggest questions to consider is: “Is the label compatible with the machinery and application method?”.

4 Key Factors to Evaluate Before Buying

An incompatible label will result in more waste, reduced efficiency, and higher costs. Not to mention, the wrong material or sizing choices could be harmful to the equipment used for this process. When buying these items for machine application, the following 4 considerations will save both time and money:

  1. Surface Type – The application surface is one of the most important aspects because the materials must be a perfect match. For example, some labels are designed for glass surfaces while others work better on plastic.
  2. Environmental Conditions – Surrounding conditions like colder temperatures or extensive humidity will have an impact. Some materials are not able to perform in these conditions thus resulting in application or quality troubles.
  3. Container Labeling Area – The physical location and size of the area where they will be placed determines adherence, physical appearance, and more. If the label does not fit the area, issues during application will be inevitable.
  4. Label Size & Shape – The physical size and shape of the label are also imperative. One that is too large will potentially adhere unevenly or be tapered. A smaller one will not fill the area and result in a less visually appealing design.

To avoid sizing difficulties, the labeling area should be precisely measured and provided to the professional printer. It is equally important to tell your provider what type of machinery will be used to ensure the provided labels are not too tightly or loosely wound. Other considerations could be the materials themselves such as any used liners or adhesives. At Flexo-Graphics, we understand how important it is to get the right qualities for machine applied labels. With a few details, we will ensure you get quality labels and the right results for all your product needs.

Label-Mistakes

5 Mistakes when Making Labels for your Products

1) “A paper label off my home printer will due just fine”. – Your home printer can serve lots of functions but making labels for your products generally is not a good idea. Whether your product is homemade maple syrup, a wine you’ve perfected from your vineyard, or an industrial component created from your machining operation, the “home paper labels” are ultimately going to fail. They would be great to stick on your kids homework, but on a product…. Not so much.

2) “I just need a permanent adhesive.”– We really wish there was a one size fits all adhesive. But is duck tape the same strength as cellphane tape? Are they the same as Emler’s glue? All  are permanent.  BUT,  the susbtrate sticks too and the temp range you need can vary.

3) “It doesn’t matter the direction the label is on the roll, I’ll just apply by hand.” – Have you every really applied 1,000 labels by hand? That really takes some time. Can you really place them on the product “straight”, without bubbles, wrinkles? Plan ahead for a future auto apply, you’ll thank yourself later.

4) “I just want my Logo and product name on there.” – Are you sure you don’t want a model number? A part number? Ingredients? Contents section? Do you want a lot number to track when you produced it? Are there any warnings you need? Maybe head out and take a picture or buy some like competitors products and see what they put on their labels. There is a good chance a google search would also help you. Almost any industry needs specific details on their products. Don’t let your product be “not sellable” because you didn’t add something.

5) “I’ll just have my friend/daughter/son design them.” – As long as your friend/daughter/son has designed specifically for label printing before, you are good. But If they design wicked cool websites or web ads, or incredibly amazing posters, doesn’t always translate to the label printing process. Have them talk to your label printer first, and ask questions about files, and sizes, and bleeds and fonts and traps and pms colors and dieline layers and dot gain. If they know what all that means – then you probably are in good hands.

Is your company making any of the mistakes above? If so, don’t worry, we can help. Call us today.

printing-services

3-Ways Your Current Printing Services Could Be Hurting Your Product

Do you use a printing service to create and manage labels for one or multiple products? A printing service provides benefits such as faster turnaround times, access to advanced technologies, and abundant design choices. By choosing a service for this task, overhead is drastically reduced in the following areas:

•    Printing Technology & Inks
•    Material Inventory
•    Additional Staffing Costs
•    Label Printing Waste

Unfortunately, the wrong printing service is detrimental to the success of any product, whether it be a food item or the latest technology trend. You may be using a professional provider and taking hits without even knowing it. So exactly how does a printing service reduce the quality or sales of consumer merchandise?

Here is an example: Sally has a new emerging frozen product with a promising future, but her printing provider is using the wrong materials or methods to produce the commercial label. Once the packaged item hits the retail freezers, the label begins to become unreadable or may even fall off. This is simply bad for business because the label she paid for cannot withstand the environmental conditions it will be subjected to during the item’s shelf life.

1. Using the Wrong Methods

The chosen printing processes will make a big difference regarding reliability, quality, and turnaround. These processes must match the needs of the product to be successful. Labels used to sell batteries are far different than ones you might need for an emerging medical product. The design must match exposure conditions, retail shelf location, and consumer needs to make the sale. Several printing methods are available, but not every one of them is the right one. If the label is not being printed in the right manner, it will cost you in multiple ways.

2. Poor Material Choices

It is easy to cover the aspect of choosing a material and/or adhesive that works for the product packaging. However, a forgotten aspect of this is ensuring the design matches the materials used to create the label. For example, the wrong combination will make the label hard to read or in some cases cause it to be overshadowed by the competition. Additionally, poor choices or inability to access better ones will result in the label fading, falling off, or becoming hard to identify. The result is a product that gets overlooked by the customer thus promoting the competition.

3. Non-Cohesive Colors & Design

The overall color scheme and design of a label contributes to product branding success. Dull colors, poor graphics, hard to read fonts, a visually unappealing shape, or the wrong finish will decrease the value of a product in the eyes of the customer. If your current printing service has not done well at making these areas cohesive in conjunction with the labeling material, then your product will be the one to suffer.

At Flexo-Graphics, we understand how important it is to have the right melting pot of processes, materials, adhesives, design elements, and finishing. We offer custom labeling, large quantity, distribution, and design services to our customers to ensure they get the right label for their product. Give us a call today to learn more!

commercial labels

How to Pick the Best Commercial Labels for Your Product

Picking a commercial label to market a product is a unique art based on several concepts. The art behind labeling involves making the right choices for a beautiful appearance as well as all the necessary informational elements. Labeling offers critical information to the consumer, may contain the tracking bar code, and helps your merchandise stand out amidst similar competitors. The following factors equally determine success:

  • Packaging Materials
  • Label Adhesives
  • Colors, Designs, & Finishes
  • Storage Environment
  • Shipping & Handling Conditions

Considering the amount of time spent to develop a product, it is just as vital to put forth the same dedication to this retailing aspect. Packaging and labels are the first thing any customer will see when viewing the item online or in a physical store. The label needs to be eye-catching, informative, and portray the idea of your product. Here are a few tips to ensure your commercial label does its job:

  1. Packaging, Materials, & Durability. If the adhesive and materials do not work for the packaging, then the label will not stick or become difficult to read. Should a permanent adhesive be used or would a removable label work better? Not every permanent adhesive has the same durability and it is essential to ensure the chosen one will work under the exposed conditions. Additionally, certain products require vital information to reside on the label, which should remain there for the duration of use to prevent a direct violation of federal law. This is an important consideration regardless of the product type.
  1. Environmental Conditions. Products exposed to outside weather conditions, extensive handling, cold environments, or prolonged heat must be able to maintain their labeling. A good example of this is drink products that are exposed to both room temperatures and cold. In some instances, the label may also be exposed to liquids or chemicals. The materials, adhesives, and finishes have to be durable enough to withstand these conditions.
  1. Amount of Content. The information placed on a commercial label must be legible, easy to understand, and remain intact. Overall design including where this content is placed will play a pivotal role. One option is to use a fold out label as on medicines if a large amount of content is necessary. Another is to use more than one label to convey the details.
  1. Overall Visual Appearance. Colors, graphics, and finishes contribute to the overall appearance of a product. Graphics determine if the item gets noticed over the competition. Finishes contribute to this factor as well as protect the label when exposed to certain conditions. Some papers are treated to provide a glossy or smoothed finish while others may be colored, metallic, or transparent. Each of these visual qualities determines the overall consumer appeal of any product.

Flexo-Graphics offers several printing method, material, design, and distribution choices. Whether you already have a design that needs to come to life or need a little help in achieving the perfect commercial label, our staff can provide the right information for making these important decisions. With the right design, a product will easily stand out amidst the competition and be the success you have envisioned.

Vodka-no-look-label

Vodka No Look Labels: There’s Actually a Lot to See!

Vodka is a clear liquor. So are gin and quite a few others that aren’t household names. That being the case, why is emphasis now placed on the clearness of vodka from a product label standpoint, while those other distillations could be as clear as spring air and not get a special notice?

One of the main reasons — at least in the Western Hemisphere — is our perception of how the drink can be consumed has changed considerably in the new millennium.

A Classic Liquor Reinvented 

No long ago, vodka was a beverage that only the most intrepid drinkers consumed straight. However, unlike gin, whose strong essence of juniper berries begs for dilution in cocktails, a sip of vodka doesn’t have an overpowering effect on our olfactory receptors. The pungent rush of alcohol is there, but it lacks a hard aftertaste, as long as we’re drinking a brand that doesn’t have impurities.

In the ever-evolving world of alcoholic beverages, vodka’s clean finish makes it a liquor we now savor straight, dressing it up with a practically endless variety of flavors that come through strong, unlike the “hints” of ingredients we pride ourselves on perceiving in bourbon.

The perception of vodka as a stand alone drink — particularly for its homogenous taste — can be visually communicated to consumers using unique labels known as “vodka no look labels”.

Plenty of vodka brands go in a different direction, using opaque labels, wrap around bottle graphics that are as dizzying as the drink itself, and wild, colorful images of flavor indicators (pineapple, cinnamon sticks, smores, etc.).

Moreover, vodka no look labels are a prominent labeling trend like the other visual elements, creating a look that could be great for your distillery’s bottles, depending on their appearance and your vision for the brand.

No Look Labels: What They Are

Vodka no look labels are usually made from polyester, which has a clear, glossy finish; a glossy, transparent finish; or a matte, transparent finish.

If the bottle has a frosted look, the matte option is popular. If the bottle is clear, one of the glossy options is commonly selected. The goal is to create a bottle and label combination that coalesce to create a uniform aesthetic, along with the distillery’s graphics and information.

When made from tough polyester and applied with permanent, water-resistant adhesive, vodka no look labels have important added benefits: They are virtually impervious to moisture, are difficult to scuff or tear, and don’t peel at the edges. These qualities make the labels a perfect option for avoiding label damage that can occur during packaging, shipping, unpacking, and stocking.

Interested in Vodka No Look Labels?

If so, we’d like to learn about your brand, and present some no look label options to help you decide if the “no look” is the right look for your distinctive product. To learn more, call us today at (262) 790-2740, or send us an email through our contact form. We look forward to hearing from you!