Coupon Shopping: Capturing Seasonal Sales With Dry Peel Labels

“Dry peel labels” is a curious term to those outside the product label industry. They’re labels with a thin layer of non-tacky, temporary adhesive that keeps them in place but lets you remove them with ease. They’re usually flexible for easy removal, and you often see them as coupon labels. In fact, the terms “dry peel label” and “coupon label” are used synonymously.

If you’ve ever seen a product on a store shelf, thought about buying it, and then noticed a peel away label that sealed the deal, you’ve likely encountered dry peel labeling — a technology helpful for businesses looking to capitalize on discounted seasonal product offerings.

A Strategy for Seasonal Coupons

Seasonal coupons are like seasonal products: For the best result, you need to offer them at the right time. However, seasonal marketing research has taught us that there’s often more than one right time to use dry peel labels to sell seasonally; there are actually at least three good times to use them.

Let’s say you’re a distillery selling a 32 ounce bottle of fine winter edition bourbon. The drink costs $58.25 — a bit pricy for the “beer pocketbook”, but you have room to lower the price with coupons, capturing sales from consumers who like to mix the business of coupon counting with the pleasure of whisky sipping. Below are three strategic times you could deploy dry peel labels.

  1. Shortly After the Season Begins

High-interest customers will pay full price when your product hits the shelf; others will be interested but pass, wondering if the price reflects something unique among bourbons; and others will take one look at the price, and go for a bargain brand instead.

After you’re most passionate customers have made their purchase, sales drop — partly because people consume fine bourbon slowly. This can be a good time to lower the price a bit and capture sales from those passersby who gave the product a long look but didn’t open their wallet. Their interest is still high. Your marketing professional advises you on the price drop.

  1. Again as Seasonal Sales Heat Up

About midway through the season or a bit earlier, some of your competitors drop their prices to move more units. If you don’t follow suit, it can have the psychological effect of making your product seem more expensive than it really is. You need to drop the price to compete, so out come your next round of dry peel labels.

You capture sales from those interested browsers who passed, and some of your highly price conscious prospects may decide to buy, too. You also get some hits from customers who paid full price and loved the product. They like to cellar nice bourbon — and yours fits the bill.

  1. Again as the Season Ends

The holidays are over, but it’s still cold outside, and bourbon is a classic drink for knocking off the chill. Like your competitors, you lower your price again. Your profit margin per unit falls, but you make up the difference by selling more units to your most price conscious customer segment. Repeat sales from your other segments pour in, too. A good deal is a good deal.

At season’s end, you realize a meaningful return on investment (ROI) from dry peel labels.

From Hypothesis to Reality

This three-part scenario of capturing sales with a series of discounts is a general but realistic scenario for using dry peel labels to sell seasonally. You could change the look of the labels with each price drop (using a Christmas themed label for November and December, for example), or you keep them the same.

Your marketing professional will advise you on the timing of discounts, what messages to include on the labels, and designing them with branding in mind. Flexo-Graphics will produce the custom labels you need, using our expertise to give them the right print technology and materials for shipping, storage, presentation, and wear.

Interested in capturing seasonal sales using dry peel labels to entice coupon shoppers? Contact us today at (262) 790-2740, or email us through our contact form. We’d love to help!

 

 

 

 

 

 

 

quick-turn-labels

Quick Turn Labels: Get What You Need Without the Fuss

Custom labels are a great way to add a unique edge to your product, but what if you do not need large amounts at one time or the branding objectives change frequently? In this situation, ordering a large count for a single design could be a costly endeavor. Another option is to use quick turn labels, which makes it possible to order small amounts with faster turnaround. A quick turn label consists of a custom design, typically has no minimum print count, and can be delivered in only a few days.

With this option, the investment cost is lower and it is easier to make changes to the design as marketing needs transform. A good example is when you are running a month-long promotion where a certain custom brand is needed for a defined product count. A specific count will be required for a promotion where the merchandise needs to reach the shelf quickly. Quick turn labels make it possible to acquire a custom design for a small product count to ensure your promotion is a success.

A Few Benefits of Quick Runs

Whether you need 50 or 500, this option is ideal for making it happen in as little time as possible. For many providers, the minimum count is set too high for a small promotional change or products where the labels change just as frequently as the seasons. Quick turn labels eliminate these hassles by allowing you to set the count and still gain the custom design. Having the ability to quickly obtain a set of labels has many benefits including the ability to control the printing count. The ability to control what is being ordered also provides these advantages to any business;

  • Lower Printing & Labeling Costs
  • Inventory Waste Reduction
  • Faster Label Delivery
  • Accurate Label Content
  • Improved Turnaround
  • Increased Design Flexibility

While large print runs have advantages when the label design does not frequently change, they do not support merchandising environments where branding twists and turns. For example, short orders might be necessary for special products that have a limited count. Promotions, limited quantities, and rebranding can all benefit from quick turn labels.

This marketing choice makes it easier to use more than one design for a single product. A good example of this would be the large-scale Coke promotion with the names on the bottle label. In this instance a higher count was necessary, but the same rings true for smaller promotional events. Having unique, varying labels for a product also entices customers to collect them all and this increases sales. Here are a few additional reasons for using quick turn labels to market your brand:

  • Less of a Commitment
  • Alleviates Time Restraints
  • Does Not Jeopardize Quality
  • Quantities Remain Exact
  • Easier to Change Design
  • Simple Solution for Custom Labels

Whatever the purpose, quick turn labels are always worth the consideration. Sometimes referred to as short runs, this option offers a fast and easy way to get a custom designed label on your product. The team at Flexo-Graphics is here to help you get the right labeling solution for your specific promotional needs. Give us a call today to learn more!

foil-wine-label

Wine Foil Labels Keep the Focus on Your Product

How a wine is presented on any retail shelf is a critical factor in grabbing the attention of potential buyers. The label must convey all the necessary information, but it also must be unique and stand out. Custom labels are the easiest way to show the world how unique and luxurious your product truly is. With so many options today, most businesses need to go the extra mile to beat out the competition. There are abundant choices when it comes to presenting any bottle of wine and while this part might seem trivial, it is the most important marketing aspect.

A wine label is the first thing a potential buyer sees, making it important to use the right materials, design, and branding information. Custom designs make the product seem more luxurious or unique and help customers to easily identify your brand when perusing the shelf. A wine label essentially tells a story about the product to each customer. If it does not look unique, then it will get lost in the crowd amidst hundreds or thousands of others. The print provider, materials, and concept will be a large contributor to how far your brand goes.

Make Your Brand Shine

The first purpose of any label is to attract new buyers and help existing ones identify the brand. However, throwing the information on a plain, generic label is not enough. To get noticed, the product identifier must consist of a material that stands out and creates a unique texture. It must also be able to withstand shipping and storage environments. A nice label will do no good if it tears during or is damaged when exposed to certain environmental conditions. Here are a few options for your labeling materials:

  • White Papers
  • Films
  • Foil Papers
  • Kraft Paper
  • Fluorescent Papers

Clear gloss or laminate finishes may be applied to the paper, foil, or film to provide additional protection as well. Some labels are exposed to water such as at weddings or dinners where the bottle is placed on ice. Moisture exposure easily harms the label, unless it is foil or another material that is moisture resistant. Wine foil labels are one option for obtaining a unique texture, a one-of-a-kind design, and protective atmosphere for any product. They offer the following benefits for branding an exquisite, unique beverage:

  • Water Resistant
  • Improved Quality
  • Increased Durability
  • Adds a Unique Look
  • Brand Remains Legible

Wine foil labels can be used to create three-dimensional effects, to add further texture, and to support an eye-catching design. These additional elements offer a new way to support the overall story of your winery or product, as this is something customers truly enjoy. With wine foil labels, it is possible to print on the actual material, adhere a cold foil, or to create an embossing element.. As a leader in product labeling solutions, Flexo-Graphics offers a variety of foil and paper presentation choices. Our team will work with you to determine the best options for getting your wine noticed. Contact us today to learn more about our wine foil label options!

wine labels for wisconsin

Wine Labels for Wisconsin: It’s not Just the Cheese State

When we think of culinary treats from Wisconsin, cheese and beer immediately come to mind. But in recent years, the “cheese state”, with its revered beer breweries, has become increasingly known for a gastronomic delight that pairs well with many cheeses: wine.

For most of our national history, the Northern, Eastern, and Midwestern U.S. haven’t been popular wine destinations for a good reason. Fluctuating seasonal temperatures in these geographies make it hard to achieve the maturation of traditional wine grapes. But advancements in grape breeding have created varieties that grow well in cold climes.

It’s why other states that have cold winters like Wisconsin — such as Missouri and Vermont — have entered a beverage market that’s been largely dominated by California’s Napa Valley region. The next time you peruse a wine section looking for a complex tasting red, take a look at the labeling; you might see wine labels with Wisconsin vineyard scenes printed on them.

Wine Labels for Wisconsin

The challenges of bringing new wine to market start with creating a beverage that tickles taste buds in just the right way — and ideally pairs well with certain foodstuffs to create marketing synergy that bolsters sales. Then comes the need for a bottling solution, which entails the need for a labeling solution.

At first glance, a well-done wine label can seem like a bow atop a gift box — a nice piece of print work that connotes the luxuriousness of the libation behind the cork but seems mainly used for show. In reality, what seems like a final piece of design flair can be a gatekeeper to the purchase of the product.

Wines of a specific variety generally look the same inside the bottle. It’s the label that catches shoppers’ attention — and there are three major attention grabbing elements: the label’s aesthetic design, physical condition, and printed information.

If you’re a Wisconsinite who’s ready to release a great new wine to the world, these are the label areas to focus on when choosing a wine label supplier, along with considering label supply options.

What Flexo-Graphics Offers

At Flexo-Graphics, we grow our business by staying current on label supply needs for emerging markets. Wisconsin wine is one of these markets — a flourishing niche market in the wine industry that grows with each Wisconsin wine tasting.

We ensure that a label contains all FDA required and value-added information, make sure the label has the right adhesive and facestock for shipping and storage conditions, and provide labels that skillfully feature your brand, designs, and important text. In addition, we can supply wine labels for Wisconsin wine in practically any volume you require, on the schedule you need.

Wisconsin has a long tradition of great cheeses and beers. Now wine has entered the culinary equation, too. To learn more about our capabilities and how we can support your product with labels for Wisconsin wine, call us today at (262) 790-2740, or send us an email using our contact form. Let’s toast to your success!

 

 

 

 

 

 

nutraceutical labels wisconsin

Nutraceutical Labels for Wisconsin Suppliers: Find Them Here!

If you watch much TV, you’ve surely seen one: a commercial for a new pharmaceutical that takes a chemically novel approach to curing a health problem, but with a medicine that involves so many potential side effects, you wonder which is worse: the sickness or the cure?

This is one reason why many now prefer to address health issues with a nutraceutical solution, which medicinenet.com defines as, “A food or part of a food that allegedly provides medicinal or health benefits, including the prevention and treatment of disease.”

Nutraceuticals vs. Big Pharma

To be clear, nutraceuticals aren’t designed to replace pharmaceuticals at large. The latter are often designed to deliver a chemically engineered knockout punch to seriousness illnesses — from clinical anxiety to bacterial disease — and are the appropriate measure, in many cases.

However, if your doctor prescribes a pharmaceutical, and you’d like to take a more natural approach to your condition, there’s no harm in asking if you can do a switcheroo, and avoid some of those potentially bothersome side effects.

The medical community and health supplement suppliers are catching on. According to a 2016 report from Transparency Market Research, “The global nutraceuticals market [is expected] to reach US$278.96 billion by the end of 2021 from a valuation of US$165.62 billion in 2014.”

Nutraceutical Labels for Wisconsin

The state of Wisconsin seems tailor-made as a supply source for nutraceuticals. Long known as one of the most unpolluted and “natural” of our 50 states, the rolling, agrarian region seems like a perfect place to find produce that yields solids and aqueous extracts that often comprise nutraceuticals.

The state’s local access to such resources can increase the economic feasibility of becoming a nutraceutical producer and/or supplier there. But right now, about 50% the global nutraceutical market is consolidated in the hands of a few big name suppliers, with BASF SE, Groupe Danone S.A., Royal DSM N.V., and Nestle S.A. leading the corporate pack.

However, as the statistics from Transparency Market Research bear out, the nutraceutical market is expanding — and Wisconsin is one of the areas of growth, based on orders we see coming in for nutraceutical labels for Wisconsin suppliers. This is why we’re reaching out to Wisconsin nutraceutical suppliers — from online retailers, to small brick and mortar upstarts, to multi-department companies — with dynamic labeling solutions for nutraceuticals.

Start Exploring Your Options Today

Our nutraceutical labels for Wisconsin target a geographical sales area, but we custom design each labeling solution for the needs of the customer. Whether you’re a nutraceutical supplier in Wisconsin who needs your first order or labels, or an established supplier who would like to explore if a change in your labeling strategy could help sell your product, we’d like to hear from you.

We produce custom labels that wear well, advertise well, and possess that certain something that makes them uniquely your own. To start exploring your options, call us today at (262) 790-2740, or send us an email through our contact form. We look forward to supporting your products that support good health the natural way!

 

 

no-label-look

Pressure Sensitive Film Labels: A Durable Branding Solution

Are you tired of having paper labels rip or tear when placed on a product? Do your current labels wear or get damaged when exposed to conditions such as wet or abrasive environments? While paper might be the traditional approach, it just doesn’t have the same durability as newer product marketing options. These newer choices aid in brand awareness, catch the eye of potential customers, make it possible to use vibrant colors, and allow for sharper graphics. A variety of choices have surfaced in this industry including:

  • Pressure Sensitive Film and synthetic paper labels
  • Film
  • Shrink
  • Screen labels

Each type has several material, design, and color options with some working better depending on the environment. For example, weatherproof labels are a great choice when the product will be exposed to cold, water, or other similar environments. As another example, pressure sensitive labels are capable of adhering to multiple surface types.

What Pressure Sensitive Film Materials Are Available?

Pressure sensitive film labels have become a common option for keeping a clean, professional look on any product. They can consist of various materials with each offering its own set of advantages. The four most common types made available by printing providers today are:

  • Polyester – A durable type of material offering moisture and heat resistance.
  • Biaxially Oriented Polypropylene Films (BOPP) – A more economical option that delivers excellent print quality and moisture resistance.
  • Vinyl – A material capable of resisting moisture or environmental exposure with less durability than polyester. These materials are often used for items such as glass labels or outdoor decals.
  • Polyolefin – Often used for squeezable products, this labeling material offers a thin, flexible option capable of conforming easily to a curved surface.

Pressure sensitive film labels may also be clear, matte, or colored when needed. If you are unsure as to what is best for the product you are labeling, talk with an experienced manufacturer to determine what option best suits your specific needs.

The Benefits of Pressure Sensitive Film Labels

Pressure sensitive film labels may be used with a laminate over a printed label for additional protection. They are harder to damage, add to the appearance of the product, offer a variety of marketing choices, and can be more cost effective over paper or less durable choices. The end design can appear more like a traditional label, have vibrant colors, or not look like a label at all.

Different materials are made available to ensure you get the right design for your product. This choice offers several benefits including the ability to create custom, eye catching labels for an array of product types. They also provide the following types of protection in more abrasive, damaging environments:

  • Water-Resistance
  • Weatherproofing
  • Tear Resistance
  • Abrasion Protection
  • Chemical Resistance

Film labels provide the ability to create a “no label” look where the material appears to be part of the package or container. They can be used to create custom designs with bright vibrant colors that will help your product stand out from others on the retail shelf. Flexo-Graphics offers a variety of options for effectively marketing products. If you are looking for a durable, cost effective film label solution, we would love to discuss these choices with you. Give us a call today!

Transparent-labels

Transparent Labels for Craft Beer Bottles: Pros and Cons

If you sell a pilsner or a lager, you can probably see through your beer. Now you have the chance to see through its label, too. Transparent beverage labels have been making their way around the beer world for a couple of years, with the Heineken brand pulling a notable switcheroo and going with transparent labels on its bottles. Craft beer makers are weighing their options with the modern looking labels now, too.

What’s good and not so good about transparent labels? Are there any obvious benefits or potential shortcomings? This is what we turn an eye to below, looking at some of the basic pros and cons of transparent labels for craft beer and beer bottles in general.

Pro: Draws Attention to Actual Product

If you have nice Irish red ale with a medium body, a transparent label will help you show off the reddish-amber hue. Also, triple pilsners have a hazy, blonde hue that seems to catch sunbeams, so they’re nice to show off, as well. Basically, if your brew’s color is a part of its consumer appeal, a transparent label helps you showcase the characteristic.

Con: Can Make Containers Hard to Grip

Transparent labels look smooth and slick — and they are. Some of them have interesting parameters that curve in and out, snaking down the face of the bottle, creating ridge lines you need to run your fingers over to perceive.

These lines create weird sense of traction when you apply pressure, but it isn’t much. Most people would probably find it easier to hold a bottle that has a thick, cellulose-based label.

Pro: Excellent at Withstanding Wear

Remember those nervous bar goers you’ve seen peeling the labels off beers, as they take confidence in a friend or bartender? That’s not happening with transparent labels. The labels can form such a strong bond you practically need a razor edge scraper to remove them. This is a good thing as far as communicating your brand goes — and, thankfully, pubs don’t have razor edge scrapers laying around.

Con: Can Cause Customer Attrition

Going from an opaque label to a transparent label is a major aesthetic change. The bottle looks totally different; this can make some consumers second guess buying what was once a favorite beverage.

Branding research has shown how important product aesthetics are to our perception of brand quality, especially when the aesthetics have been in place for years. If you plan to switch to a transparent label, perform some marketing research, or maybe test with a seasonal brew.

Interested in Transparent Labels?

If so, Flexo-Graphics has high-quality, attractive options that you choose from today. Transparent labeling is relatively new to the craft beer industry, making now a good time to consult with us to see if the labels are a good alternative for a particular drink or an entire line. Call us today at (262) 790-2740, or send us an email through our contact form, to reach out.

4 Factors That Make or Break Distillery Labels

Distilleries have been around for thousands of years, and so have distillery labels for identifying the liquors they produce. When an antique bottle of liquor is discovered today, it’s label is typically in bad shape — and, often times, the label is missing.

How some liquors are distilled has remained remarkably the same over the centuries, but technology for distillery labels has increased significantly over the past few decades. Today, we know what separates a good label from a bad one by reviewing the four basic characteristics of the product, among others.

Product Longevity

Are you bottling a high-end drink that’s likely to be placed in a liquor cabinet and sipped slowly over the next year, or is your distillation a low-priced drink that’s likely to end up in a batch of frat party punch?

If your product tends to be savored instead of guzzled, it’s good to use distillery labels that have permanent adhesive, which helps keeps the label in place for the life of the product. Plus, the label is probably intertwined with branding, establishing part of the product’s aesthetic appeal. You want it to stay in place for that reason, too.

Storage Conditions

Some liquor aficionados quickly fill up a liquor cabinet and need some extra room. If their home has a cellar, newly purchased, high-end liquor is often placed in the subterranean space. It may also be placed in a temperature-controlled wine cabinet that doubles as a liquor repository.

Both options have one thing in common: They have a relatively high moisture density, which can wreak havoc on labels not made for the end conditions of storage. It’s important to work with your convertor on thinking the entire storage process all the way through.

Label Aesthetics

Your label can say a lot about the quality of your liquor. Ingredients and the aging process are two quality indicators, but so is your logo and associated images.

For example, if you’re distilling rum, do you really want the label to have a figure that impersonates Captain Morgan, as numerous other rum producers have done? If your concoction is an inexpensive “biggest bang for the buck” type of drink, maybe so. If not, don’t expect consumers to consider your distillation a true original if it doesn’t appear to be.

Label Information

There’s information you’re required to print on distillery labels by law, such as alcohol content, and information you can add to distinguish your liquor from others in the same group.

For example, it’s become popular for vodka to be differentiated by taste (grape, orange, marshmallow, etc.) in addition to brand. Similarly, the age of bourbon and taste notes of scotch are popular differentiators. Information used to distinguish your liquor in a positive light can help it sell — and, sometimes, a small distinguishment, such as a single, special ingredient, can seal the deal.

Contact Us Today

When it comes to marketing, sales, and the consumer experience, the characteristics of the distillery labels you use can make a big difference in more ways than one. To get started on creating the perfect labels for your liquors, call Flexo-Graphics today at (262) 790-2740, or send us an email through our contact form. We look forward to helping you achieve perfect labels!

nutraceutical-labeling

How Booklet Labels for Nutraceuticals Promote Sales

A nutraceutical is defined as a “pharmaceutical-grade and standardized nutrient [that is] regulated by FDA under the authority of the Federal Food, Drug, and Cosmetic Act.” (Wikipedia) However, in the U.S., the term nutraceutical technically lacks a legal definition.

As Wikipedia explains, “Depending on [the] ingredients [of a nutraceutical] and the claims with which it is marketed, [the] product is regulated as a drug, dietary supplement, food ingredient, or food. This means the term nutraceutical can be used broadly on product labels to let consumers know the product has a nutraceutical formulation.

However, exactly what the formulation consists of — and why it’s purported to be beneficial to health — requires more space that a typical pharmacy product label allows. In this situation, nutraceutical producers can use booklet labels — which literally contain a small booklet that’s sealed to the container — for communicating information that promotes the sale.

Product Story

Nutraceuticals often have an interesting story that goes back many years, beginning when pharmaceuticals weren’t around, and what are now called nutraceuticals were used instead.

The FDA is behind the times in recognizing the medical history and medicinal benefits of natural products, but that doesn’t mean you can’t tell the story of your nutraceutical using booklet labels, and let consumers judge for themselves.

  1. Intended Use

We often eat products we know are “healthy” without knowing how they positively impact health on a cellular level, or which aspects of health they help the most. The typical pharmacy bottle label doesn’t offer much room to explicate the health benefits of a nutraceutical, but booklet labels do. Write some great copy about what your nutraceutical does and why it’s the best nutraceutical for the job. Then include the text in booklet labels.

  1. Length of Use

Some health products can be taken every day for life, while other are like antibiotics: You take them for a period of time and not again until the need re-arises. Some consumers may not understand why they can’t take a naturally derived product for as long as they wish. Booklet labels offer the opportunity to explain both the benefits of taking a nutraceutical and the importance of sticking to the recommended course.

  1. Interactions

Some health supplements are fine to take on their own but not in conjunction with other supplements. Consuming too much of a good thing and experiencing a negative side effect — which is typically not critical — is often the reason why.

If this applies to your nutraceutical, you can use booklet labels to take the time and space to explain interactions. Some consumers assume there’s no such thing as too much of a good thing, so including interaction information can be helpful for producing good health outcomes.

Contact Us Today

Flexo-Graphics has experience creating booklet labels for nutraceuticals and other health products that consumers use in lieu of or in addition to doctor-prescribed medicine. If you have a great nutraceutical to sell, and the only thing standing in the way of selling it is a great product label, one of our booklet style labels may be the perfect solution.

To get started on selecting the right label, call us today at at (262) 790-2740, or send us an email through our contact form. We look forward to hearing from you!

 

 

 

We Are Growing. Could you be the right fit for our team?

Position – Inside Sales/Account Manager

Summary:
Flexo-Graphics is searching for an Inside Sales/Account manager as we continue to grow and aggressively expand our company. We want a top performer to help manage accounts, tackle new opportunities, and assist the current sales team, all while working toward an outside sales role.  Helping the current sales team in project management, customer communication, vendor communication, and other internal support will be the primary responsibilities, but a great candidate will also be able to identify opportunities through market research, prospecting, outbound calls, networking/referrals, social media, lead generation, networking, and trade shows.

This position is perfect for someone who wants a career that can develop new sales skills while sharpening current ones. Opportunities are limited only by ones willingness to learn and work hard. This role will work closely with customer service,  sales, and management in our strong and fun team atmosphere helping fulfill our vision to supply customers a broad range of labels and flexible packaging that will identify, enhance, and add value to their products. Creating a unique service profile for each customer makes this all possible.

We provide labels and/or flexible packaging to numerous markets ranging from food and beverage to medical. Examples of labels include: beer, tea, workout powders, automotive batteries, shoe polish, cleaners both janitorial and household, plastic tubs, wet wipes, cheese, motors. We have actively expanded our labeling capabilities and services to provide a unique value proposition to both large and small companies. We are headquartered in southeastern Wisconsin and managed by a uniquely qualified and experienced team of owners.

We are an ISO certified company with state of the art flexo and digital equipment, keeping us on the cutting edge of technology. A brand new 1 million dollar press arrived on our floor on 2/27/17, and new progressive plate making equipment will replace our old equipment in March of 2017.

Responsiveness
Flexo-Graphics has extensive manufacturing, design and service experience. We have geared our operational processes for quick cycle times and the ability to react to urgent customer needs.

All of our customers demand the same from their suppliers, products which meet every superlative – faster, better, lower cost, etc – we push back conventional thinking and bring forward solutions which enhance, identify and add value to both products and processes.

Essential Functions and Responsibilities

  • Help Increase Flexo-Graphics top line revenue.
  • Generate, develop, and maintain customer accounts by employing the Flexo-Graphics sales and marketing strategy.
  • Use phone, email, social media, and networking to develop professional relationships.
  • Prepare and deliver sales proposals/presentations, and follow-up with key decision makers.
  • Provide technical support to customers; identifying and resolving customer challenges.
  • Learn all of Flexo-Graphics’ capabilities, our value proposition, markets we covet, and what brings us success in them.
  • Prepare weekly sales activity and prospecting reports to review with supervisors.

Qualifications

  • Preferred (not required) two to four years of consultative sales/account management experience.
  • High energy individual willing to learn and take direction from senior sales staff.
  • Able to communicate effectively the customers needs to flexo personnel to provide optimal service.
  • Must be an organized self starter with ability to manage time and deadlines.
  • Must be self–motivated and dedicated to constant learning of both new selling concepts and industry information.
  • Ability to identify leads that promote growth and profitability.
  • Excellent written and oral communication skills with ability to summarize customer’s needs to internal sales support.
  • Computer proficiency with Microsoft Office Suite (MS Word, Excel PowerPoint)
  • Willingness to travel for customer visits, trade shows, and other travel as necessary.
  • Valid driver’s license with a clean driving record.

Please reply to mikemcd@flexo-graphics.com

Mike McDonough- Executive Vice President at Flexo-Graphics

Cell:  414-379-3380

no-label-look-beer

The No Label Look: 4 Reasons to Use it for Craft Beer

We usually associate the look of craft beer labels with natural paper and synthetic paper that’s better at repelling condensation than the former. But there’s a new type of label popping up on craft beer — and if you look too fast, you might miss it.

It’s called transparent labeling, also known as the “no label look”. It’s a synthetic label — usually plastic or vinyl — that’s crystal clear, except for drink information and branding elements. Aesthetic features of the label seem to float on the bottle, creating a sleek, modern, minimalist look that associated with the benefits below.

  1. Creates a Light Look for Light Beer

Some craft beer seems as heavy as oatmeal. On the flipside are pilsners that are lite and refreshing like German breakfast beer. The lite, minimal aesthetic of the no label look creates a clean, clear bottle that looks as crisp as the beverage inside. Use the no label look for your entire line or a special light beer whose character the look seems to emulate.

  1. Showcases Unique Bottle Designs

Some brewers focus on creating a highly unique bottle. The large Grolsch bottle is a good example, with a unique hand grip formed in the glass, along with a resealable stopper top. If you have a brew that eschews the standard longneck bottle and creates a unique shape, a no look label can help shoppers notice the nice design.

  1. Spotlights Color of Specific Brews

Some craft brews — meaning the beer itself — are interesting to look at, especially bottle-conditioned editions that have a natural layer of sediment on the bottom from the ingredient maturation process.

The sediment may look unsightly to the non-craft-beer-hound, but specialists like to tilt the bottle and judge the consistency of the layer to surmise the smoothness of the drink when the layer is disturbed and suspended. A clear label helps craft beer aficionados get a good view of bottle conditioning.

  1. Delivers Exceptional Durability

The no label look gets its aesthetic from ultra clear plastic or vinyl that’s so transparent to the point of near invisibility. Keeping the label in place is permanent adhesive that forms a strong bond between label and glass. Paper labels can get torn during shipping, stocking, and purchase, but transparent labels typically look as good in the customer’s hand as they did coming off of the production line.

Interested in the No Label Look?

If you aren’t sure, let us do a digital mockup of your beverage and show you what a no label aesthetic would look like. You might decide to use it for a particular brew, more than one, or not at all. If the no label look gets a red light, that’s a step forward, too, as it helps guide you to the right label by narrowing the field.

For assistance with label selection, give us a call today at (262) 790-2740, or send us an email through our contact form. We look forward to hearing from you!

 

 

foil-wine-label

Using Attractive Foil Wine Labels: 3 Scenarios

Wine is generally viewed as a luxury product, and foil labels are commonly seen adorning luxury items. Does that mean wine bottles and foil wine labels are a match made in marketing heaven? It depends.

Labels are often regarded as utilitarian — and, sometimes, they are. But when it comes to a product like wine — where value is inferred partly by how sophisticated, glitzy, or refined the bottle appears — labels are much more than just “brand bearers” or “information announcers”. They’re part of a visual appeal that helps sell the product. Below are three scenarios for using foil wine labels to increase sales.

  1. Announce a Special Award

Do you make a wine that won an award at a taste test or was bestowed a award by the wine industry? If so, and the regular label you use on the bottle isn’t foil, applying a small but prominent foil label is a great way to call out the accomplishment.

A few tips: Place the label on the front of the bottle, as you’ll want prospective customers to see it as they stroll down the wine aisle. Also, try to choose foil colors that compliment your regular label colors but have enough “pop” to draw attention. They say everyone loves a winner; you can stylishly announce your wine’s accomplishments with foil wine labels.

  1. Indicate Organic Formulation

As reported in the Huffington Post, a Thompson Reuters poll found 58% of consumers prefer organic products over conventional ones. There’s also an interesting study presented at the 2014 Organic World Congress in Istanbul, Turkey, that concludes, “The results… show that test persons preferred organic over conventional wine.”

The green movement has won people to the organic side of the grocery aisle. If your wine is organic, announce it using a small but noticeable label that says “organic” in an attractive font that compliments bottle design — and follow the label placement tips in the previous section.

  1. Provide a Visual Celebration

This isn’t a good choice for all wines, especially ones meant to be savored by candlelight and not sprayed in the face of a professional championship winner. Moreover, it’s a particularly good choice for champagne — a drink associated with glitz, glamour, and high-end partying.

Some of the best-known and most expensive champagnes showcase plenty of “bling” in the form of bright, reflective foils. However, even if you don’t sell champagne, foil can be used to tastefully outline bottle labeling, spell words, adorn logos, etc. It all depends on how you want the bottle to look — which is something we can help you decide.

Contact Us Today

Interested in using foil wine labels to announce a beverage award, indicate organic formulation, add eye-catching accents to your labeling, or accomplish something else? To explore your options, call the label specialists at Flexo-Graphics today at (262) 790-2740, or send us an email through our contact form. We can help you add pizzazz and class to your wine bottles with foil wine labels!

 

resealable-food-packaging

Reseal Packaging Labels Help Food Stay Fresh

Have you ever taken a bite of packaged food, noticed it tasted stale, checked the expiration date on the package, and found the date hadn’t passed yet? If so, you could be the victim of bad food. But you could also be the pawn of bad food packaging, the kind that — once you open it — can’t be resealed in a way that effectively preserves freshness.

A Unique Form of Food Waste

In America, most people have such easy access to food that they toss morsels unpleasing to their palate due to a little staleness. There usually isn’t a biohazard involved (you can eat the food and function just fine), but we tend to choose food based on taste and not necessity.

Food that we trash due to staleness counts toward food waste. According to the USDA, “The amount of food we each waste in the U.S. per year would feed us for about one and a half to two months.”

There’s no word on how much of the gastronomic jetsam comes from food that tastes a bit over the hill. However, we know of a simple way to help prevent food waste due to staleness: package it in resealable containers that are ergonomically designed, such as containers that have reseal packaging labels.

What Are Reseal Packaging Labels?

Reseal packaging labels usually look and function like this: One end of the label is permanently attached to the package, and the length of the label can be pulled back until it reaches the attachment point. The label is resealable thanks to temporary adhesive that’s designed to maintain its tack — yet remain easily peelable — through multiple reseals.

Reseal packaging labels help consumers save money by extending the shelf life of food after the package is opened. But the packaging also benefits food producers and vendors.

Reseal packaging labels can create a winning situation for all involved: food producers, vendors, consumers. But the quality of the label has everything to do with results.

Need Reseal Packaging Labels?

Whether you’re a producer or packager whose reseal labels don’t perform optimally, or you’re considering implementing the labels for the first time, Flexo-Graphics can help. We combine extensive experience with tangible packaging elements (adhesive, labels, flexibility, etc.) with an emphasis on print technology that creates brand appeal and matches the application (refrigeration, store shelf, bulk supply, and more).

To learn more about your food and beverage label options through us, give us a call today at (262) 790-2740, or send us an email from our contact form. We look forward to helping you keep the next bite of packaged food tasting fresh.

 

 

 

 

 

 

 

wisconsin-commercial-labels

Label Prototypes: 3 Ways to Use Them for Product Improvement

Label prototypes are applied to products before they hit the market. If a label will be part of a product’s presentation on a store shelf or a product page on a website, it should be included in the product’s prototype as a part of the quality control process. This applies to labels that appear on product packaging and/or are placed on the product itself.

Label Prototypes and Product Improvement

Label prototypes are used to ensure labels perform as expected once a product is released. Label performance obviously involves how a label performs physically, but it also pertains to how a label looks, as well as how the label impacts custom perception.

With these things in mind, your organization can use label prototypes in the following ways to explore product improvement using labels.

  1. Test Performance Specifications of Labels

Imagine you’re a food company releasing a new line of refrigerated pizzas that use adhesive labels to present nutritional information. Naturally, you ordered labels that are designed to retain integrity under the temperature conditions in the grocery store freezer aisle. But do the labels work as well as expected?

The best way to find out is to do a performance test that exposes the label to food aisle freezer conditions. If the label doesn’t perform according to specifications, you’ll find out before it costs you a cent in the form of lost sales.

  1. Present to Marketing for a Second Opinion

Product presentation should ideally receive at least two approvals from the marketing team — with at least a week in-between approval sessions — before the product is released for sale. What seemed like great label placement, size, color, etc., one week may not seem so great after a little time passes.

When this happens, it’s often due to things such as needing to get initial presentation approval by a certain date and simultaneously juggling multiple prototype evaluations that involve labels — common parts of everyday business that can skew value judgements about product presentation. If your prototype seems as fetching as it did a week ago, you probably have a good thing going.

  1. Perform a Customer Satisfaction Trial

Some of the best information you can receive about prototype labels comes from your prospective customers — the people who may buy the product or forego it due partly to how the label appears.

The easiest way to get people to participate is to hold the trial at a safe, central location, and pay people a fixed amount that motivates them travel there and participate (e.g. $50). If you’re marketing to a specific audience, be sure to state the requisite age, gender, nationality, etc., of the participants you desire.

Label Prototyping at Flexo-Graphics

At Flexo-Graphics, we realize label prototypes play an important role in choosing labels that look great on the product, communicate the right information, and help create an impression of quality.

This is why label prototyping is offered to every label customer we serve. For more information about prototype labeling, read this informational label prototypes post, call us today at (262) 790-2740, or send us an email through our contact form. We look forward to serving you!

 

craft beer spirit labels

Craft Beer Spirit Labels: Inessential Info Buyers Want to Know

As a label supplier, we’re accustomed to receiving information that’s essential for customers to print on their products, from FDA-required disclaimers to product-specific instructions. We also receive information that’s not essential by law or company mandate, but nonetheless plays an essential role in marketing. Craft beer is a good example of a product that uses this type of information.

Craft Beer Spirit Labels

Craft beer has gone from a beverage that intrepid beer lovers used to make in their spare time to products you can pick up from a grocer on the way home from work. But before they choose a six-pack to help them unwind, craft beer lovers often look for three technically inessential yet important pieces of information on the product label — information that can make or break the sale.

  1. Seasonal Brew

It’s a given that spirit labels identify the style of brew (lager, pilsner, ale, etc.), but they should also indicate whether the product was created with a particular season in mind. Part of the attraction of craft beer is that it isn’t batch-brewed as plentifully as big name beers. Seasonal craft brews have the most limited quantity of all, making them especially desirable.

  1. Brewer’s Story

What inspired someone start brewing a particular craft beer? Do they still use the same processes and quality control now that the product is barcoded? Sometimes, the great story behind a craft brew can almost make it seem to taste better.

Craft beer is a big business now. But to many, craft brands still seem more passionately created and homegrown than major corporate brands that first hit store shelves eons ago — and this is something craft brewers can capitalize on by telling the gist of their story on the label.

  1. Unique Ingredients

You’d be hard pressed to find a traditional beer brand in the U.S. that clouds its golden beverage with ingredients like chili powder, ginger paste, raw cherry juice, and cumin. But these non-traditional ingredients are fair game on the ingredient list of many craft brewers.

The appeal is obvious: The drink tastes far different than something from, say, Miller or Coors — and there’s a good chance the rarefied formulation won’t be available forever. Craft beer lovers snap it up while they can.

Need Spirit Labels?

Spirit labels apply specifically to alcohol: beer, wine, hard liquor, meade, and any other libation people drink enough of to make brewing and selling it commercially highly profitable. For every category of alcohol — and for specific brands — are pieces of information that, while not required by law or policy, are nonetheless essential to place on the label.

If you need spirit labels for craft beer that reflect how consumers buy regarding the information they look for on the label, Flexo-Graphics is here to help. To learn how we can design beverage labels that are perfect for your applications, call us today at (262) 790-2740, or send us an email through our contact form. We look forward to learning about your libations!

 

nutraceutical-labeling

Nutraceutical Label Solutions: 5 Reasons to Invest

Nutraceuticals are food products or dietary supplements formulated to provide specific health benefits in addition to nutrition. Common examples of segments in the nutraceutical market include: weight loss, anti-aging, strength building, detoxification, improved immunity, skin improvement, to name just a few. If you can think of a bodily function or condition that could benefit from a health supplement, there’s probably a nutraceutical for it.

Consumer Trends Redefining Health Trends

In recent years, consumers have become increasing concerned about the health of the environment and their own health simultaneously, causing the nutraceutical market to explode with products that are tailored to address a variety of maladies and strict dietary preferences.

Consequently, we’ve seen a big increase in the demand for nutraceutical label solutions, particularly ones that apply to at least one the following five factors: Baby Boomers seeking health sustainment, the move toward preventative health treatment, disappointment with pharmaceutical options, and a desire for alternative health supplements.

1. Baby Boomers Seeking Health Sustainment

We’d all like to be healthier, regardless of our age, but Baby Boomers have reached a time in life when many maladies result from the aging process alone. Consequently, Baby Boomers — many of whom have plenty of money to spend on high-end nutraceuticals — are demanding products that help remedy age-related ailments such as arthritis, high blood pressure, and osteoporosis. Many wish to replace pharmaceuticals with nutraceuticals if at all possible.

2. Move Toward Preventative Health Treatment

Health insurance costs increase by the year, making it difficult for many to afford treatment, even using resources such as health savings accounts (HSAs) and policy riders that increase coverage. As a result, many Americans are investing in preventative health treatments in the form of nutraceuticals, hoping to avoid the curative health treatments they receive at the hospital and doctor’s office.

An ounce of prevention is worth a pound of cure, as the old saying goes. Many hope to reduce medical costs by keeping their bodies rich with nutrients and other efficacious ingredients in nutraceuticals.

3. Disappointed With Pharmaceutical Options

We’ve all seen them: pharmaceutical commercials with beautiful scenery, serene music, and good looking actors, advertising medications that could could cure or palliate a serious illness… in exchange for possible side effects ranging from dry skin to suddenly meeting the reaper before your time. Whenever possible, many consumers would rather take nutraceuticals than prescriptions meds to avoid the sometimes serious side effects of the latter.

4. Desire for Alternative Health Supplements

In addition to replacing traditional pharmaceutical treatment, many health-conscious consumers are in the mood to replace conventional health supplements, too. Instead of “natural” supplements that nonetheless have artificial fillers and don’t target particular health needs, they want organic formulations with specific applications. Many high-end nutraceuticals aimed at treating or preventing specific health issues fit the bill.

Need Nutraceutical Label Solutions?

If so, Flexo-Graphics is here to provide them. Our nutraceutical label solutions cover all areas of label creation — graphics, required information, the right adhesive, label composition and surface finish, size and shape, and more — to provide the best label for your application. To inquire about our services, call us today at (262) 790-2740, or send us an email through our contact form. We’d love to talk!

nutraceutical labels wisconsin

4 Ways to Create a Distinctive Supplement Label Design

When you visit a pharmacy or a grocery store to buy a health supplement, there’s multiple brands to choose from. Customers may like the wide selection, but supplement makers have a different perspective: Brands other than theirs are competition — and the competition often sits nearby on store shelves.

How can a supplement maker make its product stand out on store shelves, and motivate customers purchase the brand instead of a competing brand, which is easy to acquire and has roughly the same price? One way is to use a supplement label design that contains the following elements that many other supplement containers don’t.

Elite Graphics

Elite graphics are comprised of three basic elements: specific images that apply to the supplement label (e.g. plump oranges for Vitamin C), non-specific aesthetics that accomplish a complimentary color scheme for the label (e.g. the interplay of yellow and green hues on the NatureMade label), and graphics that are printed with excellent resolution. Label quality draws inferences about product quality, hence the need for elite graphics.

Metallic Accents

Overusing shiny metallic accents on a supplement label can make the product look gaudy, but using the accents sparingly creates the right amount of pizzaz to catch the eye of shoppers. Most pharmacy interiors are brightly lit with rows of fluorescent lights. When you place a label with metallic accents in such a bright environment, the accents reflect the light and make the product easy to spot on the shelf.

Health Benefits

The Food & Drug Administration (FDA) may allow supplement makers to claim their products are good for addressing a health need, as long as the label includes an asterisk that references a disclosure statement that says the FDA hasn’t evaluated the claim. People buy supplements to restore and support health, so listing health benefits on the front label can be a smart marketing move. For guidance on supplement claims, see this helpful resource from the FDA.

Label Coupons

Some supplements cost as much as pricey prescriptions. If some of your supplements fall into this category, including a peel away coupon on the front label can be a great marketing move.

Many consumers associate higher prices with higher quality, but they still want to spend as little as possible. A coupon addresses the latter without detracting from the former; shoppers see the original price on the store shelf, and also see the opportunity to pay less with the coupon.

Need a New Supplement Label Design?

If the purchase of your supplements falls short of sales goals, and product quality or insufficient marketing isn’t an issue, something as simple as using a new supplement label design could be the solution. We say “simple” because supplement label design is simple when you outsource it to us.

We can provide you with the supplement label features above, among many others, and supply your labels on a set schedule or only as you need them — the choice is yours. To learn more about our services, please call us today at (262) 790-2740 to speak with a label specialist, or send us an email through our contact form. We look forward to helping you present attractive labels.

3 Options Your Beverage Label Supplier Should Offer

If you have a great beverage to sell, the beverage labels you use can play an integral role in motivating people to buy the drink and taste the greatness. As you know, there are plenty of beverage label suppliers out there that would love to print your labels. How do you choose the right one?

There are lots of factors to consider, from a supplier’s specialties in beverage labeling (e.g. alcohol, dairy, water, etc.) to its reputation at the Better Business Bureau (BBB). In this entry, we get a bit more specific, and list three label options you should receive from your beverage label supplier: multiple stock keeping units (SKUs), polyester label liners, and moisture-repellent varnish. Let’s take a look at the importance of each one.

  1. Multiple SKUs

Multiple SKUs do more than help you organize and sell beverages that have been rolling off of the production line for awhile. They also make it easy to expand your product line in keeping with emerging consumer trends and seasonal sales opportunities.

For example, let’s say you operate a beer brewery that wants to release a full-bodied lager and an ultra light pilsner to capitalize on trends in each of these beer segments. Working with a beverage label supplier that offers multiple SKUs provides labels that make your beer easy to stock and sell from the moment the label is applied.

  1. Polyester Label Liners

The aesthetic quality of a packaged beverage relies on the appearance of the container and the label. To ensure labels retain the necessary adhesive strength during the shipping and label application processes, receiving them on a polyester liner — from which they can be peeled away with ease — is ideal. Polyester is a tough, synthetic material that stands up well to everyday wear. Just ask people who still wear their polyester shirts and blouses from the 1970s.

  1. Moisture-Repellent Varnish

Polyester liners protect the reverse side of beverage labels. Moisture-repellent varnish protects the front side. Varnished labels are a great option for beverages placed in personal, ice-filled coolers or supermarket refrigerators, where drinks get cold enough to produce condensation when they’re placed in the shopping cart.

The varnish doesn’t change the appearance of your label. Rather, it helps protect the appearance of the label, from the production phase, though the retail phase, to the point that end users buy the beverage and place it in cold storage.

Need a New Beverage Label Supplier?

If so, it’s a good idea to choose a beverage label supplier that offers the three options above, which combine to expedite inventory stocking and protect label appearance both before and after labels are applied. Flexo-Graphics is proud to offer these options to makers of various beverages, including wine, craft beer, sports drinks, and dairy beverages, just to name a few.

To learn more about what we can do as a beverage label supplier, give us a call today at (262) 790-2740 to speak with one of our product specialists, or send us an email through our contact form. We look forward to learning about your company’s products, and seeing how we can help you support sales with our innovative label technologies.

Resealable Labels for Medical Wipe Products: An Overview

Most people use re-sealable wipes for non-critical application, such as using wet wipes to care for infants, wet wipes to clean up tough messes in kitchens and bathrooms, and as a general cleaner for various types of soil that accumulate in workstations and need to be removed for safety reasons.

However, industrial grade medical wipe products go beyond these applications and serve doctor offices, healthcare centers, and hospitals in ways that promote good health outcomes. How can something as simple as a hand wipe make a positive difference? Let’s take a look.

  1. Quickly Cleans Exam Rooms

Busy hospitals and doctor offices often see one patient after another in 15-20 time blocks, which leaves little time to sanitize exam rooms using traditional methods such as solvents, whose evaporative vapor shouldn’t be inhaled. Medical wipes bridge the gap by being fast to use and containing a high degree of solvent that’s formulated for the safety of medical patients.

  1. Cleans Non-Autoclave Equipment

Many types of medical utensils and devices are placed in an autoclave, which heats the workpieces to a temperature that destroys bacteria. But what happens when you can’t put equipment used for treatment in an autoclave? As long as the equipment has flat, easy to clean surfaces, using a heavy duty, industrial grade medical wipe may be the best alternative.

  1. Freshness of Wipes Preserved

Have you ever opened canister of hand wipe products, and found that the wipes inside were dry? This is what can happen if you use a wipe container that has a traditional plastic closure that doesn’t keep air out.

When this situation happens in your home, it’s usually not a big deal. But when doctors need wipes in critical situations, such as during surgeries, the wipes must remain both highly accessible and properly saturated. Resealable labels for medical wipe products help ensure that these important wipe requirements are preserved throughout the lifespan of the product.

 

Need a New Type of Medical Wipe Packaging?

If your medical wipes dry out inside the container before you can use them, our resealable labels for wipes is a perfect solution. Regardless of how you use the wipes — cleaning medical equipment, caring for patients, or cleaning high-traffic exam rooms — using a product that has a resealable label helps guarantee wipes retain the proper saturation.

Our resealable labels for medical wipes can be closed to achieve an airtight seal for the wipes package. To reopen the package, simply peel away the label from the temporary adhesive that seals it in place. When you’re finished, simply smooth the label back in place to achieve an airtight seal. This type of package closure work quite well with flexible packaging wipes.

To learn more about our capabilities with resealable labels for medical wipe products, please contact us today at (262) 790-2740 to speak with a product specialist, or send us an email through our contact form. We look forward to learning about your needs for resealable labels and supplying a product that meets them.

Reclosure Labels for Food: What Are the Benefits?

Reclosure labels feature temporary adhesive that allows them to be easily opened and reclosed. To open the label, simply pull gently on the tab at the front side of the opening. To close the label, just smooth it back into its original position. The back of the label is connected to the package, so placing it exactly in the original closed position is easy.

The use of reclosure labels has increased with improvements in temporary adhesive, which is designed to stay firmly in place, until it’s manually peeled away with ease. Packaging food in containers that feature these types of reclosure labels has several benefits over using traditional kinds of packaging, such as paper and rigid plastic. Check out five of the benefits listed below.

  1. Package Stays in Better Condition

When you open a package that has a reclosure label, there is no need to tear open paper, plastic, foil, etc. Simply pull the tab open with ease. Reclosure labels practically eliminate the need to place the food in a different container, such as a resealable plastic bag, due to the original package tearing apart.

  1. Easy to Seal Package Completely

With conventional paper and plastic packaging, there is seldom the chance to reseal the package as firmly as it was originally sealed. Depending on the type of food in the package, weak closure seals could draw insects that are common pantry pests, such as ants, roaches, and weevils. Reclosure labels help prevent this problem.

  1. Almost Endless Number of Reseals

Another nice thing about reclosure labels is that you can essentially reseal them an endless number of times without the seal weakening. This makes the seals a great option for medium to large supplies of snack foods that are eaten frequently in relatively small portions, such as cookies, sandwich crackers, and nuts.

  1. Food Inside Package Stays Fresher

Because the package stays in good condition and its original seal can be restored countless times, the food in the package naturally stays fresher. Every producer of foodstuffs wants its products to stay fresh and edible until the expiration date, and reclosure labels can help make it happen.

  1. Helpful Feature for Hand Problems

One thing that’s seldom mentioned about reclosure labels is how they can benefit a certain population: people with hand problems such as arthritis and scleroderma. For many, the easily peelable and resealable labels make it easier to manipulate the package than if paper or rigid plastic were used.

About Flexo-Graphics
Flexo-Graphics provides commercial print solutions for various types of labels, coupons, containers, and more. Printing reclosure labels for food and other products is one of our specialties. Since 1983, we’ve helped businesses sell more products and make products easier for consumers and businesses to use by providing dynamic print to packaging solutions.

To inquire about your options for reclosure labels with us, give us a call today at (262) 790-2740, or fill out the contact form on our website. We look forward to hearing from you!

 

Labels for Beverage Copackers: An Overview

In the commercial food industry, copackers are companies that produce food and food packaging on behalf of clients. After the packaging is produced, clients apply their brand to it, as well as any information required by company policy or the Food and Drug Administration (FDA).

For example, if you go to Whole Foods and buy the store’s brand of beverages — ones that have the 365 label — you’re purchasing products the store paid another company to produce and package. You find the same type of products at practically every large grocery chain in the U.S. For consumers, the value is that store brand products usually cost less than products from independent brands but taste just as good.

Primary and Secondary Packaging

There are two basic types of copackers: ones that supply primary packaging, such as the cans or bottles beer comes in; and ones that supply secondary packaging, such as the six-pack holder or the cardboard box that contains the bottles.

As Wikipedia notes, “Secondary copacking is typically used for the purposes of branding and display.” However, concerning the third party packaging process, secondary copackers aren’t solely responsible for brand appeal.

For example, while brand appeal for a six pack is found on the paper six pack holder, brand appeal for the individual beverages is found on the bottle label. The difference is important to note, because many stores offer a “create your own six pack” option, in which customers read labels directly applied to bottles to judge whether a particular drink seems appealing.

So, just as there are two basic types of beverage copackers, there are two basic types of labels for beverage copackers: labels applied directly to individual beverages and labels applied to the container that holds the beverages.

Combining Primary and Secondary   

The faster beverages are properly packaged, the faster stores can price them and put them on shelves. To minimize turnaround time for the packaging process, it’s helpful to have a single company perform both primary and secondary packaging. It’s also helpful to remember that many copackers aren’t label specialists.

To make the best brand impression, you may need to work with a labeling solutions provider, such as Flexo-Graphics, in addition to working with a copacker that puts beverages in labeled containers.

First, packaging is selected. Second, your brand and any additional graphics or information is printed on the packaging. Third, beverages are placed in the packaging and distributed for sale. After the package is labeled, filled, and sealed, it’s ready for store shelves.

Need Labels for Beverage Copackers?

If so, Flexo-Graphics is here to help. We provide labels for beverage copackers for a broad array of products, including beverages and foodstuffs of various kinds. We can work with your copacker to ensure that your store brand products are perfectly labeled, and arrive ready to sell.

To inquire about our labels for beverage copackers, please call us today at (262) 790-2740, or fill out the contact form on our website. We look forward to hearing from you!

seasonal-labels

Seasonal Labels: Why Craft Beer Labels Will Change Forever This Christmas

Not so long ago, there was a time when craft beer usually hit store shelves and pub tables to herald the arrival of a season, or celebrate a holiday. Craft beer makers still take advantage of these opportunities, but many of their brews are now available year round.

Craft beer has become a booming business, with some microbreweries turning into major breweries. However, as happens in many other industries, with increased business presence has come increased regulation. One of the latest regulations on craft beer comes from the U.S. Food and Drug Administration (FDA).

Scope of the Regulation

Starting in December, 2016, the FDA requires craft brewers to list nutritional information for their libations on the product package (e.g., six pack container) or individual cans and bottles. But there’s a catch.

According to foodprocessing.com — an online publiction that provides information to food and beverage manufacturers — “The regulations will require breweries to list nutritional information on their alcoholic beverages if they want to remain on the menu at big chain restaurants and brew pubs that have 20 or more locations.”

For craft brewers whose revenue already depends on selling their drinks in restaurant and pub chains, compliance is all but inevitable. Come Christmas 2016, many of the seasonal labels craft brewers apply to their products will contain nutritional information for a great tasting product we usually don’t associate with nutrition.

Impact of the Regulation

Craft beer usually isn’t something we drink if we’re counting calories. Like fine candy, the beer is typically a high carbohydrate concoction that we consume for pleasure. Consequently, listing all of those empty calories on seasonal labels for craft beers this Christmas is unlikely to make many people sober up about their caloric intake of alcohol.

However, it should be noted that, along with the craft beer movement, has come the movement to improve health by eating foods whose ingredients contribute directly to a healthy body. For the sake of analogy, if these two movements were parents, the new FDA labeling requirement for craft brewers would be their offspring.

There’s also the impact of cost. Craft brewers whose products are sold in chain restaurants and pubs need a new product labeling solution, preferably one that contains the new information without compromising existing elements of visual branding. However you slice it, many brewers will have to pay for new product package and/or product label designs in just a few months.

Need Seasonal Labels for Craft Beer?

If so, Flexo-Graphics would be proud to serve as your label supplier, providing you with all of the information you need to select the best labels for your products. The FDA’s new requirement for craft brewers may temporarily throw a wrench in the gears of brewers’ labeling processes.

To learn how we can help you label your beverages, call us today at (262) 790-2740, or use the contact form on our website. We look forward to designing the label you need, so your business can focus on what it does best: Brew great beer.

 

 

 

 

industrial-labels

Industrial Label Solutions: Information That Helps Protect Users

Industrial products are designed to perform industrial grade tasks. Consequently, they often deliver more efficacy than products that are designed for commercial or residential grade applications. However, along with the products’ increased power often comes elements of danger that the products’ end users should be aware of upfront.

One way to help ensure that industrial product users use the products safely is to list key safety information prominently on a product label that remains permanently affixed to the product. To show what we mean, below are five examples of critical information that helps protect industrial product users, and should be considered by any company seeking industrial label solutions for its products.

  1. Toxic Chemical Warnings

Industrial solvents commonly contain chemicals that are hazardous to human health. The Environmental Protection Agency (EPA) has done an excellent job of regulating the use of toxic chemicals in industrial settings, but there are still hazardous chemicals that have yet to appear on the agency’s List of Lists. If your product contains a hazardous chemical whose usage requires special protective measures, identify the chemical on the product label.

  1. Fire Hazard Warning

Most liquids and solids that have a flashpoint, which is the temperature at which a substance combusts. Materials that have a low flashpoint ignite easier than materials that have a high flashpoint. If you market a product that has a flashpoint, indicating the flashpoint on the label can be helpful for preventing fires while the product is used or in the place where it is stored.

  1. Step-by-Step User Guide

If using your product involves performing several steps, listing the steps on the product label has two benefits: It helps ensure that the product is used safely, and it also helps ensure that the product is used correctly, which helps prevent rework. If you have a website that explains how to use the product, including the web address on the label would be a good idea, too.

  1. Drawings That Demonstrate Use

Drawings that demonstrate how to use a product are especially helpful for using products that have moving parts. Showing how the parts move helps the user operate the product without being injured, as it is set in motion. If you have a website that shows the product in use, including the web address on the label would be a good idea, as well.

  1. Disposal Indications

When it’s lifespan is over, can the product be placed in a trashcan or a dumpster? Can it be placed in a recycling bin? Does it need to be placed in a waste trap, where it stays until a waste removal company arrives? When disposing of a product has crucial safety implications, the preferred method of disposal should be spelled out somewhere in the product label.

Need Industrial Label Solutions for Product Safety?

If you sell an industrial product, one of your goals is presumably to make a nice profit. Industrial label solutions that feature critical safety information help you do this by assisting end users with using your product safely, which helps them avoid injuries that could lead to legal settlements.

To explore industrial label solutions for increasing the user safety of your products, please call us today at (262) 790-2740, or use our contact form. We look forward to providing you with stock label solutions or custom label alternatives that meet your specific requirements!

craft beer spirit labels

Craft Brew Labels: Is Your Design Getting the Right Amount of Attention?

A craft brewer is defined by the Brewers Association as an individual or company who produces approximately six barrels or less of a product. They must also be independent. This means a larger, national non-craft producer owns less than 25% of the business. A craft brew is considered to be unique and special because the producers modify traditional methods to create a whole new brew in a limited quantity.

The craft brew label is definitely an eye catcher to the consumer for any company working in this industry. The more special the product looks, the more likely they are to buy it. However, slapping this identifying item on a product bottle is not enough to make the sale. It requires a little consumer-oriented finesse including:

  • The Right Materials
  • A One-of-a-Kind Design
  • An Effective Message

Regardless of how the product is created or where it scores on the one-of-a-kind scale, it must offer an exclusive benefit to the customer. The craft brew label is your opportunity to help the customer notice the benefits of buying your product. In the next section, we have lined out what aspects are most important when creating any craft brew label.

What Makes an Effective Product Marker?

The first thing to remember is the craft brew label should demonstrate how awesome your beer really is to the consumer. The wrong design will come across as boring or dull to each individual who scans the shelf of available craft brews. This market is not about reaching every customer on the planet, but rather about gaining loyal followers who will stand by your products.

Taking time to develop the right craft brew label will make certain each product does not get lost on the shelf. Here are a few design tips for craft brew labels:

  1. Add Creativity to the Branding – An attractive design will stand out on the shelf and is the first decision factor for any customer. Adding tailored information about the ingredients and processes used to create the beer are helpful as well.
  1. Clearly Define the Beer – Every craft brew label should have information regarding the style (lager or ale) and/or the type of beer (Stout, Amber, etc.). Creating a catchy name is definitely good idea for marketing and recognition.
  1. Ensure All Product Labels Are Cohesive –This means each offered item has its own unique label with common brewery elements. A good choice is to use similar colors, images, and fonts to make the brand easy to identify.
  1. Get Professional Design Help – Consider getting assistance from a professional company who understands the packaging and labeling aspects of the beer industry.

When it comes to achieving the perfect craft brew label, it helps to have a company working with you who actually understands this market. Having a design team available to assist with every aspect offers additional benefits. FlexoGraphics has been a dependable provider in the labeling industry for over 30 years. Our design team has abundant experience in generating effective designs. Contact us today to see how we can assist with designing a catchy label to ensure your product doesn’t get lost in the shuffle!

 

fall-wine-labels

Holiday Labels for Foods: Short Run Labels Make Perfect Sense

Major holidays are often celebrated with festive foods. Eggnog, fruitcake, pumpkin pie, and solid chocolate rabbits immediately come to mind. As delicious as holiday foods may be, some of them aren’t found on store shelves year round. Stores commonly start selling seasonal products between 1-2 months before the holiday actually rolls around, and then quickly sell leftover products at a steep discount, when the special occasion passes.

Holiday Labels for Foods

Many holiday foods are easy to identify because they feature the celebratory colors of a season, such as Christmas red and green; feature magical characters that are linked with holidays, such as the Easter Bunny and Santa Claus; and/or use classic holiday decorative elements, such as green holly, spruce, or tinsel.

Moreover, manufacturers of holiday foods have two major concerns when it comes to product labeling: They need a foolproof way to make consumers associate the foods with the holiday in question, and they need the ability to implement the strategy quickly and cost effectively. When it comes to labeling foodstuffs, holiday labels that are ordered as short run labels a perfect solution for many manufacturers. Below are three reasons why.

Short Run Holiday Labels

Short run holiday labels are labels produced in small batches that feature the seasonal design the client desires. Sometimes, ordering short run labels is referred to as “on-demand printing”, because the labels you receive are literally printed as you “demand” or need them.

Technically, this printing discipline makes it possible to use all of the labels you need, with not one label leftover. In terms of supply and demand, ordering labels doesn’t get more economical than this.

Options for Short Run Labels

When you order short run labels, you’ll need to make some technical decisions about their features. For example, do you want a paper label or a synthetic label? Do you need a permanent label whose strong adhesive makes it tough to remove, or do you need a temporary label that stays in place but can be peeled away without much effort? How large should the label be in relation to the food container? What essential information should the label feature?

These are just some of the questions you’ll need to answer to ensure that you get the right short run labels for your requirements. Your label supplier can help you address additional questions.

Selecting the Right Labels

If you’re in the market for holiday labels for foods, don’t feel bad if you haven’t answered all of the questions above, or other questions that pertain to the labels you need. That’s what Flexo-Graphics is here for. We’ll guide you through each step of the label selection process to ensure that you receive the right labels for your wants and needs.

To schedule a free review of your holiday food label requirements, give us a call today at (262) 790-2740, or use the contact form on our website. We look forward to learning about your holiday labeling plans and helping you achieve them!

Contract Packaging Labels: Are Your Products Sending the Right Message?

Contract packaging is often used by a company to eliminate the additional costs of managing a facility for this part of product sales and marketing. It allows materials inventory, processing costs, and other aspects to be handled by someone who specializes in either the entire packaging of certain goods such as consumer electronics or to handle a specific component of the container. An example is the cardboard inserts you see in the product or the container itself. Contract packaging helps companies in four core areas:

  1. Packaging Expertise
  2. Available Resources
  3. Production Flexibility
  4. Costing Management

While your company might excel in these areas for a product, it is often hard to manage every aspect including how it is labeled. Due to this fact, a number of companies rely on this service to ensure they have high quality, secure, and properly labeled packaging for each good they shelf. Contract packaging labels are an essential part of this endeavor. Having the right labels available with a catching design, adds the final touch to products as they enter the consumer market.

Why is a Dependable Manufacturer Important?

Relying on a contract manufacturer allows the focus to remain on core skills such as product development or marketing. A manufacturer for contract packaging labels is able to help in keeping overhead low as well as reduce the need to have more production plants. Outside manufacturers provide resources that would otherwise be expensive to invest in and labels are no exception. As your partner in production and distribution, they are able to use their time and resources to perform research in these areas:

  • Materials Procurement
  • Process Management
  • Production Techniques
  • Inventory Management
  • Label Distribution

Additionally, the choice to have an experienced provider ensures the best choices are made from design to printing. As a packaging manufacturer, you need a dependable label partner to create the required custom designs. One who is able to provide easy to manage, fast quotes for each product is essential to preventing delays. The chosen contract packaging label provider should also be able to offer dependable inventory programs, competitive pricing, and services designed to boost the value of your product.

A few other qualities such as design assistance, years of experience, and the most dependable techniques are equally important when partnering with a provider. An experienced manufacturer provides access to processes and materials that would otherwise be costly to manage within the company. They offer a team of professionals who have worked in this area of business for many years. This is beneficial when you need help choosing the best materials or for designing a label to ensure it catches the consumers attention.

Here at FlexoGraphics, we know the label is the first thing a customer will see when viewing a product. Whether you are a contract manufacturer or a company looking to properly display these items, we can help you with the entire product from contract packaging label design to final production. Our team is able to make recommendations regarding materials, processes, and designs to ensure you get the right message placed on each product you sell.

Beer Label Solutions: What Information Should Craft Beer Labels Contain?

When consumers scan a beer label before they make a purchase, there are certain types of information they expect to see. Some of the information is considered essential from a regulatory standpoint, while other information is considered “important” to prospective buyers based on what it reveals about the finer aspects of the beverage.

Below, we look at several types of both essential information and important information that should be considered when creating beer label solutions. Depending on the target audience of a brewery, other types of information may need to be presented, too. All decisions regarding product information can be made with the help of a beer label solutions provider.

Essential Beer Label Information

When it comes to labeling beer, different states and countries have different informational requirements. But there are some types of information that are required — or at least desirable — in almost all situations. Most brewers and consumers regard the following types of label information to be essential.

  • Brand and sub brand (Miller High Life, for example)
  • Government warning about alcohol consumption
  • Volume of container (12 FL. OZ. 355 mL, for example)
  • Expiration date of beverage
  • Official name of brewing company (Miller Brewing Co., Milwaukee, WI, for example)

These pieces of information provide consumers with a basic insight into what they’re purchasing. However, much of the information above is so longstanding and ubiquitous that many beer buyers don’t take time to read it. Instead, they focus on information that they consider most important from a consumer perspective. Let’s take a look at this information.

Important Information

There are some types of important information that beer label solutions do well to advertise, even when the advertisement isn’t required by law. Often, it’s this type of information that most drives the purchase. Below are six examples of important information that beer lovers look for when making an in-store purchase.

  • Serving Facts (such as calories, carbs, protein, etc.)
  • Organic / natural formulation
  • Gluten-free formulation
  • Special ingredients (such as spices, fruit juice, coffee, etc.)
  • Date brewery was established
  • Suggested food pairings with beverage

In terms of meeting sales targets, including information that beer drinkers consider important is likely to drive more sales than listing essential information alone. If you need beer label solutions that contain both types of information, Flexo-Graphics can provide the labels you need, which feature the information in a way that doesn’t detract from visual brand appeal.

Contact Us Today

Helping beer brewers and wine makers label their products to achieve compliance and brand appeal is one of our longstanding specialties. Whether you operate a large brewery, a microbrewery, or a brewery that’s positioned something in-between, we can provide beer label solutions that present all essential and important information about your beverages.

To schedule a free review of your brewery’s labeling needs, please call us today at (262) 790-2740, or use the contact form on our business website. We look forward to helping you arrive at label solutions that are the best fit for your fine beverages, now and in the future.

 

Wine Label Manufacturers: Draw More Attention with Customization

Wine labels have become an important part of marketing a product, as more companies are coming up with their own custom, artistic designs. While a customer might argue the fact, labeling is the foremost decision factor when it comes to choosing a bottle of wine (or any other product these days). The wrong color combination, a confusing image, and other factors could send a potential customer down an entirely different path. Wine labels are now a functional piece of art, which needs to make a lasting impression on the consumer for many companies.

Part of this journey will be choosing between wine label manufacturers. An experienced wine label manufacturer who is able to offer multiple printing options including methods, materials, colors, shapes, and sizes will make it easier to reach the defined target audience. Wine label manufacturers should also be able to provide tips to ensure the right design and qualities for maintaining noticeability on the market shelf.

Tips for a Winning Wine Label Design

Before ordering hundreds or thousands of custom labels for your wine products, it is essential to take time to produce the right design and put the elements together in perfect cohesion. Each label communicates the benefits offered by a bottle and serves as an identifiable emblem for your company.  If you have been thinking about customization, consider the tips discussed below in order to create dependable, effective design:

Choose the Right Theme – A theme is the overall feel of the label including the color combination, fonts, etc. It may be classic, modern, have an old time feel, or even provide a fun or silly message. The important thing is to work with a seasoned wine label manufacturer who understand this aspect of your customization.

Personalize the Design – Whether you are an individual selling the product or a larger company, a personalized design has additional appeal to a consumer. For example, including a city landmark or a family heritage image creates a certain feeling for the consumer. For businesses specifically, placing a company logo on the bottle’s label is not enough. Consumers today want an artsy, down to earth feeling from each bottle of wine they purchase and the label is your first line of defense in advertising the product.

Don’t Forget the Info – While a unique design is essential to any product, the details of the wine must also be included: name, dates, and the variety or blend. This information should be placed appropriately on the label to ensure the theme and visual appeal are coherent.

Regardless of how many customers you want to reach or the number of offered varieties, a perfect design will help the product get noticed. Wine label manufacturers who are familiar with the ins and outs of this process will be able to offer you several ideas to boost product awareness. Flexo-Graphics is a wine label manufacturer who specializes in custom design printing. We would love to hear your ideas and are able to offer a team of experienced professionals who can help you build upon them. Contact us today to learn more!

3 Considerations for Food Packaging Labels

If your business makes products that require third party food packaging labels, the capabilities you receive from your service provider can affect your operating costs and revenue in relation to three factors: product test marketing, package design flexibility, and printing on demand. Below, we take a look at each factor, and explain its importance to the packaging process.

  1. Product Test Marketing

In the IT world, there’s a discipline known as A/B testing, which measures the effectiveness of two or more factors that apply to the same thing. For example, a newly developed website might first feature a corporate spokesperson video on the homepage, then replace the video with a product demonstration video. The video option that generates the best site performance becomes the option of choice.

You can do the same thing with food packaging labels. For example, you might try different colors, materials, fonts, etc., and then choose the best options after testing them in the marketplace. Digitally printed packaging is a fast, flexible, cost effective way to perform the process.

  1. Package Design Flexibility

As mentioned above, the package design flexibility that digital printing offers has a direct impact on a business’ ability to test packaging options — and make necessary — changes within a narrow timeframe. But the flexibility that digital printing offers serves another need, as well.

If any of your products have ingredient changes, require new information mandated by the Food & Drug Administration, or you need to replace a photo due to copyright issues, etc., the changes can be made quickly and economically compared to older printing technologies. What’s more, digital creates exceptionally refined graphics that “pop out” on the package.

  1. On-Demand Printing

On-demand printing (a.k.a. print on demand) is a discipline in which a business’ printed materials are supplied on an as-needed basis. In some cases, the practice is used to create unusually small print runs. In other cases, the practice is leveraged to request unusually large print runs.

In either situation, on-demand printing helps businesses save money by letting them purchase what they need for the best price (i.e. a low price by ordering only as much packaging as needed or a discount price by ordering packaging in bulk).

How Flexo-Graphics can Help

A particular brand of food that develops a reputation for tasting great often “sells itself”, according to a well-known statement from sales and marketing. However, in order to develop that reputation, a new food must obviously tried for the first time — and our digitally printed, high-quality food packaging labels help make this happen. After the food is tried and loved, the label reinforces the brand, and makes it highly visible on store shelves.

To receive a free evaluation of how our best-in-class food packaging labels can help you bring your products to market and stimulate sales, give us a call today at (262) 790-2740, or use the contact form on our website. We look forward to learning about your business and its line of carefully crafted products.

unique-wine-bottles

Unique Wine Labels – Custom Options for Your Winery

Your winery invests lots of time, effort, and expertise to create a line of beverages that people love to drink. But perfecting great drinks is only one aspect of selling them. Are your wine labels a seamless fit with your winery’s wants and needs, or could you benefit from using unique wine labels? Before you answer, let’s take a look at some of the advantages of using custom labels.

Different Label Sizes

Wineries bottle their products in different container sizes that range from single servings to gigantic novelty bottles that hold enough drink to make a fleet of pirates tipsy. Regardless of how large or small bottles are, we can create labels that cohere with the size and shape of the bottle to create a cohesive, striking aesthetic. When it comes to label sizes, the sky is the limit.

Seasonal Labels

Wine is found in ice filled buckets at outdoor events in summer. The beverage is also popular at holiday celebrations in cold weather. Whether you produce special cuvées for a particular season, or you want your permanent line of wines to have an all-weather appeal that doesn’t include temporary label changes, we can create unique wine labels that communicate the message you want to send, and make the container stand out on store shelves.

Event Based Labels

Wine is one of the most popular beverages at celebratory events worldwide, from art gallery openings to New Year’s celebrations. To help you market your wine to different events throughout the year, we can provide wine labels that are specially designed to commemorate the events by displaying text and graphics that call attention to the festivities.

Synthetic Labels

Many wine bottles contain paper labels — a wine labeling practice that has spanned centuries. However, when paper wine labels were first applied, wineries didn’t have the option of choosing synthetic labels instead.

Synthetic labels offer prints that are exceptionally crisp and clean, regardless of the design on the label. In addition, synthetic labels often stand up to moderate wear and tear, as might occasionally occur in a freight shipping compartment, better than fibrous, paper labels.

Water Resistant Labels

Water resistant labels are usually synthetic labels that are impermeable to moisture and are placed on the wine bottle using a water resistant adhesive. These labeling technologies are great for wine bottles that are placed in wine buckets that are full of ice.

The wine label remains highly readable and stays firmly in place, allowing drinkers to see exactly what type of wine they hold, and presenting them with a finely designed label that encourages brand identification and customer allegiance.

Need Unique Wine Labels?

If you can’t seem to find a label supplier whose solutions perfectly match your needs, there’s a good chance that you’re in the market for custom wine labels. The options listed above are just some of the many capacities in which we can produce unique wine labels that have a customized appeal.

To inquire about our products and services, or to place an order, please call us today at (262) 790-2740, or use the contact form on our website. We look forward to helping you find the best label solutions for your fine beverages.

 

Small Brewery Labels – We Make Short Runs Simple

Diehard consumers often embrace the idea that “bigger is better”. In many cases, they’re right, but the size of craft beer breweries is a notable exception. While it’s true that many craft brew operations have increased in both size and product distribution, there are also hundreds of small breweries that are just getting their feet wet in the beverage business.

We help support these businesses by supplying small brewery labels that exhibit excellent label quality and can be implemented on a highly affordable model. Below are five ways you can benefit from using our readymade or custom designed small brewery labels.

  1. On-Demand Printing

After you finalize the design characteristics for your labels, you can order them from us on an as-needed basis — also known as on-demand printing. This lets you avoid paying for more labels than you currently need, and it’s also a perfect option for seasonal brews that have a short run, but are offered season after season.

  1. Hand Applied Labels

Is your brewery small enough not to need a production line for canning or bottling? If so, we’re a great option for receiving your labels. Get your labels on sheets that make them easy to peel and apply. The labels can contain a special adhesive that keeps them firmly in place, until they are peeled away. This feature helps reduce the cost of human error in the labeling process.

  1. Machine Applied Labels

If your brewery produces enough units that labeling them by hand is inefficient, and you’ve implemented a production line to handle canning and bottling and label placement, we can supply readymade and custom labels that synchronize with your automated labeling process. Order machine applied labels on-demand to minimize costs or in bulk sizes to save on cost per label.

  1. Labels for Seasonal Brews

Each year, the beer industry launches hundreds of seasonal products in the U.S. alone. Oktoberfest brews, summertime shandies, and robust, winter ales are common examples. The drinks often have unique labeling that’s designed with seasonal aesthetics in mind, as well as names the season inspires. We help you sell seasonal brews by supplying eye catching, custom designed labels for the season.

  1. Labels for Event Brews

Specialty beer is made for hundreds of events annually, including Oktoberfest, Mardi Gras, and national beer competitions, just to name a few. We supply custom labels that are specially designed for the event in question. An event-based craft brew can earn it brewer a large chunk of revenue in a short period of time, and our labels help make it possible.

Who We Are

Flexo-Graphics is a label printing specialist with more than 30 years of experience serving the industrial, consumer, food and beverage, automotive, and appliance sectors. Since the craft beer market exploded and hundreds of small breweries took flight, we’ve helped small breweries sell their carefully crafted libations by supplying small brewery labels that breweries can implement economically, and feel confident about how the label represents their brand.

To get started on implementing small brewery labels that can help your beers make a quick pit stop on store shelves before consumers snap them up, call us today at (262) 790-2740, or use the contact form on our website.

label-products

Six Packaging Trends That Redefine Product Packaging

The concept of product packaging has existed for thousands of years. From decorative urns that contained herbs, to Napoleonic bottles of wine, to the latest punch-out packaging for batteries, product packaging has always had a dual role: providing information about the product, and presenting the product in an attractive container that catches the eye of prospective buyers.

Across the many centuries of product packaging, many packaging trends have come and gone due to technological improvements, cost considerations, and the efficiency of packaging operations. So, where does that leave us today? That’s what we cover in this blog post, presenting six major packaging trends that have consummately redefined product packaging.

  1. Green Packaging

Since the advent of the green movement, businesses and consumers have become increasingly aware of how the use of products impacts our environmental outlook. The dramatic increase in eco consciousness over the past 20 years has led many manufacturers to opt for packaging made from recycled materials that can be recycled indefinitely to help prevent landfill use.

  1. Durable, Reusable Packaging

If you order a sandwich from McDonald’s, you receive it in a package that, if only for the sake of durability, you wouldn’t consider using again. But, if you order a gourmet dried fruit tray from Harry & David, you can receive the product in a handsome, wooden tray that can practically be used for a lifetime. Repurposing packaging in this manner also helps to reduce landfill use.

  1. Flexible Packaging

Flexible packaging isn’t right for all products. You wouldn’t want to place Waterford Crystal wine glasses in a flexible package, for example. However, in terms of achieving maximum volume for freight units, it’s a great form of packaging for flexible products that range from cold cuts to cotton balls. Flexible packaging can help companies reduce the cost of shipping products.

  1. Temporary Adhesive Packaging

Temporary adhesive product packaging uses new generation adhesive technology to make products easier to access. For example, a tray of cookies can feature a peel-away section on the top of the container that’s easier to manipulate than rigid, paper packaging that must be torn open. Temporary adhesive is designed to stay firmly in place until it’s peeled away, and it can be formulated to reseal the package to help protect the freshness of the product inside.

  1. Contract Packaging

Contract packaging is a model on which packaging is received and not a particular type of packaging. However, the provider of the service will present specific packaging types based on the client’s needs. The greatest benefit of contract packaging is that it helps the client use the best form of packaging in all respects, including protecting the product, making it stand out on store stores, and providing customers with the easiest means of accessing the product.

  1. On-Demand Packaging

Large-scale product producers often purchase packaging in bulk to cut costs, while small-scale producers, such as micro brewers of craft beer, often require a different cost saving option: acquiring packaging on an as-needed basis. On-demand packaging is the optimal solution. Packaging costs can be mitigated to the degree that packaging is purchased as needed.

Who We Are

Flexo-Graphics is a customer focused provider of product branding and identification solutions with over 30 years of experience in product packaging trends. Clients we serve include industrial outfits, food and beverage makers, automotive suppliers, and appliance sellers. To inquire about our services, call us today at (262) 790-2740, or use the contact form on website. We look forward to helping you choose the best options for packaging your prized products.

Product Packaging: 4 Flexible Packaging Trends You Should Know About

When we think of flexibility, we often perceive it in a qualitative sense, such as a person who’s flexible to perform additional duties for his or her employer that don’t match the job description. But when it comes to product packaging, flexibility is perceived quantitatively, as well.

A perfect example of this dual approach to product packaging can be seen flexible packaging, which is packaging that is physically flexible. The packaging is qualitatively designed with the interests of customers in mind and presented in a design that is literally quite flexible.

Flexible packaging isn’t new. Some companies that sell products that perform well under pressure have used it for many decades. But flexible packaging is far from a finite science. As the packaging trends below demonstrate, flexible product packaging continues to evolve.

  1. Short Run Production Trends

Many companies, both large and small, are turning to short run digitally printed flexible packaging. These companies see short run printing options as a way to bring flexible products to market with minimal setup costs; at the same time avoiding the large minimum order quantities of tradition flexible packaging production runs. Companies also see short run digital production as a way to accommodate the national trend of more skus per product line without the costly expenses of plates.

  1. Temporary Adhesive Design

Flexible packaging often makes use of resealable seals, which perform their function by virtue of temporary adhesive that stays in firmly place until it’s manually peeled away with ease. Using temporary adhesive to create the seal requires less effort from the end user. Instead of tediously pressing together ziplock seals, the customer only needs to place the package opening in its original position to ensure that the product is sealed airtight to help preserve freshness.

  1. Controlled Portion Design

This trend is particularly applicable to foodstuffs that have a designated portion size according to FDA standards. Flexible packaging can be used to create containers that house several servings in individual units, or used to make individual packages that contain the recommended serving. Because the packaging is flexible, the serving size remains in tact when the package is repeatedly accessed. Customers who prefer standard portion sizes get exactly what they want.

  1. Easily Portable Design

Flexible packaging is also an ideal solution for products that are carried on the go, as the products are commonly placed in carry alongs that expose the packaging to wear and tear. In terms of portability, rigid product packaging can be used in the same capacity as flexible packaging, but the latter type of packaging is the preferred solution because it stands up better to the physical stress that the package experiences as it is ported from here to there.

Need Printing for Short Run Flexible Packaging?

If so, you’ve come to the right place. Flexo-Graphics is a long time, customer focused provider of product branding and identification solutions. We have over 30 years of experience in product packaging print solutions, including flexible packaging for a variety of products.

To learn about our services, call us today at (262) 790-2740, or fill out the contact form on website. We look forward to helping you implement packaging that’s perfect for your products.

 

 

 

The Benefits of Good Contract Packaging For Product Sellers

Most products that are brought to market are packaged in some way, making product packaging an essential element for bringing goods from the production floor to store shelves. For companies that don’t have an in-house packaging department, handling the packaging process through contract packaging, in which they form a contract with a provider of product packaging resources, is a great option. Below, we list five reasons why so many companies choose it.

1. Expertise in Product Packaging

Most companies that sell products don’t specialize product packaging, but they know how important it is for bringing products to market and making sales. This is why many businesses smartly delegate product packaging needs to a company that specializes in handling them. Forming a contract ensures that a high level of expertise in product packaging is always there.

2. Network of Related Resources

Companies that offer contract packaging often have access to a wide range of business resources directly related to product packaging, such as label printing, creating custom packaging, and even supplying special ingredients for products. Contract packaging puts you in touch with these resources and allows you to leverage them in the most hassle-free way.

3. High Level of Quality Assurance

With expertise in product packaging and a large network of high-level packaging resources comes improved quality control. Low-quality packaging isn’t just bad for the appearance of the package and/or the product inside; it can also require a full production run to be repackaged. As every company that’s experienced it knows, this scenario is totally opposed to productivity.

4. Economical Option for Packaging

Contract packaging is also a great option because it allows manufacturers to buy packaging on an as-needed basis. Large-scale users can purchase in bulk to cut costs, while small-scale operations can purchase in smaller quantities to reduce expenditures. When it comes to packaging cost, no company is too large or too small to benefit from contract packaging.

5. Brings Products to Market Faster

For many businesses, the primary benefit of contract packaging is that reduces the time for bringing new products to market. With packaging specialists handling the packaging process, sellers can put more time toward product development and testing. The best packaging protocols will already be in place whenever you’re ready to release your next product.

Need Product Packaging Services?

Most companies that sell products are experts at creating and marketing what they sell, but the expertise seldom extends to selecting the best product packaging in terms of cost, quality assurance, best options for particular products, and using packaging resources to reduce the turnaround time between manufacturing a product and bringing it to market.

If you need assistance in these areas, contracting packaging is a great option. It lets you focus on creating great products, while the service provider focuses on offering best the packaging options. Flexo-Graphics is a partner with contract packaging organizations in several markets. We serve as a team to help product sellers bring their products to market. Give us a call today at (262) 790-2740, or use the contact form on website to ask how we might be able to help you. We look forward to hearing from you.

Four Practices That Help Battery Retailers Boost Revenue

custom-battery-labels-retailIf you enjoy dark humor, you may have run across an old saying from the mortuary industry: “A coffin seller never lacks business.” In a less comedic way, the same rationale can be applied to other products that are similarly indispensable to our modern way of life, such as batteries.

However, as essential as batteries may be, they generally don’t “sell themselves”. Rather, battery retailers must take strategic sales and marketing measures that position the product to sell well and help the businesses reach revenue targets — and hopefully surpass them.

When it comes to selling and marketing batteries, there are several business practices that can help battery retailers achieve success. In this blog entry, we take a look at four of the most applicable of these practices for battery retailers that do business in the U.S. and beyond.

  1. Serving Local Business

Because a municipality is proud of its homegrown, economic success, the place is naturally fond of businesses that quantify that success — a perspective that helps establish a local market for businesses that are firmly headquartered in the locale. Informing customers that they are buying local can only be accomplished with proper labeling.

For battery retailers that sell products outside of a local zone, local sales may comprise a slim slice of the revenue pie chart, but selling locally often requires a lower marketing investment than selling batteries in remote places. If its local market has a positive impression of a battery retailer, selling batteries in the area helps create a smooth avenue for generating revenue.

  1. Leveraging Local Marketing Trends

Selling batteries locally becomes even easier when the manufacturer takes advantage of local marketing trends. For example, for a battery retailer that’s located in a seaside region, where traveling in marine vessels is a common way of life, it would only make sense for a battery retailer to invest in locally marketing batteries that are designed for various water vehicles.

Other local marketing trends that you leveraged to sell more products include: seasonal needs, such as using snowblowing equipment; annual festivities, such as music concerts held in areas that utility lines don’t reach and thus need battery power; and predictable weather that spurs an uptick in using battery-powered devices, such as tropical storms that cause power outages.

  1. Developing a Distinguished Brand

Would you rather buy a product from a company that designed it or from a vendor that simply sells it? When it comes to brand trust and the perception of quality control, many businesses and consumers prefer to buy straight from the supplier instead of an entity that vends. For retailers, the best way to fully capitalize on these factors is developing a distinguished brand.

Distinguishing a brand obviously takes time, money, and marketing insight, but the investment in separating a brand from its competitors can do more than stimulate revenue locally; it can also serve as a springboard for distinguishing the brand across a larger region, as long as the product’s unique value propositions (UVPs) extend beyond the local market to other markets.

  1. Using a Product Label Specialist

Because batteries are typically marketed as need-based products, the main emphasis of battery labels is to provide information about batteries that helps capture the sale, particularly: battery type, creation and expiration dates, and any application for which the battery is designed.

With that said, it’s still important to create packaging whose aesthetic elements make the product stand out on store shelves and the product pages of online stores. An experienced label provider such as Flexo-Graphics can help you kill two birds with one stone: Using packaging that has essential information, and presenting the information in an aesthetically appealing way.

Who We Are
Flexo-Graphics is a customer focused provider of product branding and identification solutions, with over 30 years of experience serving battery retailers, beverage makers, automotive companies, industrial outfits, and everything in-between. To inquire about our specialized services, please call us today at (262) 790-2740, or use the contact form on website.

craft beer spirit labels

The Rise of Craft Beer: 6 Important Trends in Buying Craft Beer

craft-beer-trendsIn the U.S., the recent rise of craft beer may seem a bit surprising considering that many consumers are still in cost cutting mode due to the recent recession. However, you could also look at the rise of craft beer through the lens of a famous saying about alcohol sales: “Bars don’t go out of business in bad times”. But, however you choose to view the rise of craft beer, one thing is certain: There are six trends that currently define its impressive sales in the U.S. market.

  1. High Alcohol Content for Taste

Some beers seem purposefully designed to make the drinker inebriated. If you’ve spent much time perusing the beer sections of your local grocery stores, you’ve probably seen cheaply priced “tall boys” that have an alcohol content of roughly eight percent. Some high-price craft beers have the same alcohol content, but the alcohol combines with special ingredients to create a mouth watering taste. These crafts brews are meant for savoring and not chugging.

  1. Brews Infused With Major Hops

Hops, which are “the flowers (also called seed cones or strobiles) of the hop plant Humulus lupulus” (Wikipedia) have been used in beer making for centuries. In addition to adding an exceptionally dry taste to beer when they are used in copious amounts, hops serve as a natural preservative. Today, india pale ale (IPA) brews are in high demand for their distinctive hops flavor. It’s an obsession that will probably pass. But, right now, the national trend is in full swing.

  1. High Prices Signify High Quality

There are some products for which paying more results in getting more — and craft beer is one of them. Some craft brews retail for less than $10 per six units (i.e., the classic six pack), but you’ll also find four packs that sell for at least $20. Prices at the high end usually apply to beer that has a specialized formulation and is brewed in small batches. This is one reason why it’s common for stores to find the high priced craft concoctions steadily disappearing from shelves.

  1. Found at a New Range of Vendors

20 years ago, craft beer lovers often had to visit high-end liquor stores to find a meaningful selection of craft brews. Today, however, buying a nice pack of craft beer is as easy as stopping by the closest quick shop on your way home from work. Most gas stations and department stores don’t offer nearly the same craft brew selection as designer liquor stores, but it’s the convenience of the purchase and not range of products that tends to draw people in.

  1. Millennials Are Major Purchasers

According to a recent report on the rise of craft beer from Millennial Marketing — a website powered by Futurecast — “The consumers buying alcohol, especially beer, are virtually all Millennials…Over forty percent of these consumers said craft beer just tastes better.” Millennials are now the most populous generation in the U.S., which naturally makes them a prime marketing segment craft brewers.

  1. High Attention to Drink Packaging

Packaging for craft beers offers brewers a golden opportunity to distinguish their products from others on store shelves. The main reason why packaging is so important is that there are numerous brands that sell a specific type of brew. So, brewers need a way to make their products pop out from the rest. Working with an experienced provider of beverage packaging resources is often the easiest way for craft brewers to make their packaging work its magic.

Looking for More than a Regular Beer Label?

Flexo-Graphics is a customer focused provider of product branding and identification solutions. In our over 30 years of experience, we’ve helped numerous beer brewers, wine makers, and other beverage providers implement packaging strategies that help generate an excellent return on investment (ROI). To inquire about our services, please contact us today by calling (262) 790-2740, or fill out the contact form on website. We look forward to hearing from you.

Wine Label Design: How Does It Impact the Wine Buying Process?

wine-label-designMost of us have heard the famous maxim, “Don’t judge a book by its cover”. Yet, that’s exactly what we often do when selecting a bottle of wine. According to a recent study by Stark Insider that focuses on the consumer wine buying process, “Wine labels can significantly influence a buying decision. In fact, nearly two out of three [people] pick a bottle based on the label.”

Why Do Wine Label Designs Matter So Much?

To understand why wine label design plays a crucial role in wine buying, it helps to look at wine labels based on their primary goals from the standpoint of the winery: To provide objective information about the libation, and, aesthetically, to serve as a window into the quality of the vintage that’s corked inside the bottle.

Providing Objective Information

Concerning the first goal, there are at least four types of information a wine label should ideally showcase: the type of wine, where it was created, the year it was corked, the alcohol content of the drink, and any special qualities that set the beverage apart from the pack, such as organic formulation, special flavors, and edibles with which the wine pairs perfectly. It’s also a good idea to list the sulfite content of a wine for those who have sulfite-restricted diets.

Representation of Wine Quality

Concerning the second goal, there are several paths wineries can take to make wine labels aesthetically representative of wine in a qualitative sense. For example, a winery with a long, distinguished history might use a rendering of the original winery to signify a commitment to fine winemaking; while a newer winery that’s still building its reputation might use graphics that imply quality by virtue of their own quality, such as the presentation of an image of modern art.

Generating Repeat Customers

Wine label design that features essential information and fetching aesthetics that connote quality are mostly important to the initial purchase of wine; it’s the taste of the wine that keeps wine lovers coming back for more. Although two-thirds of consumers base their initial purchase of a wine based on label quality, Stark Insider finds that “76% of wine drinkers declare that [a wine’s] exceptional taste is ultimately what keeps them coming back for more.”

Looking for the Perfect Wine Label Design?

Most wineries are expert at winemaking and not producing beverage labels. So it only makes sense for them to focus on making the perfect wine and not creating the perfect label. After all, statistically speaking, the taste of a wine is what keeps people coming back for more.

This isn’t to say that a winery shouldn’t have a hand in wine label design, just that the technological aspects of label creation — such as label adhesive, label surface, and on-demand printing — should be delegated to a label specialist that has experience with beverage labels.

After serving beverage makers for over 30 years, Flexo-Graphics has this experience. To get started on creating a wine label design that stimulates the initial buy, contact us today at (262) 790-2740, or use the contact form on website, to schedule an evaluation of your label needs.

Battery Dater Labels: Use, Benefits, and Choosing the Right Kind

Click Here to Learn How to Read Battery Label Dates

 

battery-date-labelBattery Labels

From vehicle batteries, to batteries for handheld products, to uninterruptible power supply (UPS) batteries that can power a facility during a power outage, there are several types of batteries that are used in different capacities. Although batteries can be quite different in terms of their use, how much energy they supply, and how long they supply it, they all have something in common: They deliver electrical current to support the operation of devices and equipment that rely on constant or occasional battery power.

Why Do Batteries Have Punch Out Dates?

Because batteries play a crucial role in supplying power, end users need to know the expected lifespan of the batteries they install. One way a battery’s lifespan can be indicated is through the use of battery dater labels that feature “punch out dates”.

For example, battery dater labels for vehicle batteries commonly feature a series of punch out options that are used to indicate the year a battery was manufactured, and another series of punch out options that indicate the month the battery’s lifespan begins within the year the product was manufactured. When batteries come with a limited warranty, the warranty period will last for the duration of the product’s lifespan, or at least a part of it.

So, one reason batteries have punch out dates is to help battery users keep track of the warranty period. Other reasons include: helping buyers avoid batteries that were produced many months ago and have a shorter than expected lifespan, helping sellers avoid selling partially drained batteries, and helping sellers ensure that batteries returned on warranty claims are indeed the batteries they sold.

Considerations for Battery Dater Labels

When it comes to where they are used, battery dater labels are like batteries themselves: To offer the highest level of performance, they must be designed based on the final application of batteries. For example, a vehicle battery dater label could benefit from having a synthetic, smooth, non-fibrous composition that makes it easy to wipe away engine grime, and label adhesive that’s formulated to perform well under the heat the motor produces.

Moreover, a battery dater label shouldn’t be designed as one-size-fits-all solution. Rather, it should be created with a specific type of battery and battery application guiding the design process. This is how we produce battery dater labels at Flexo-Graphics. After carefully examining your needs, the needs of your products, and the needs of your customers, we supply best in class labels that perfectly suit your requirements.

Contact Us Today for a Free Consultation
We have over 30 years of experience in producing battery dater labels that can be used for a variety of battery makes and models. Combined with our technical expertise in product labeling, this makes us one of the best sources for receiving dynamic battery dater labels that look great on your product and deliver the highest functionality.

We know your batteries play a crucial role in delivering power, and that your customers naturally need to know how long they can depend on your products, as well as when to pursue warranty claims, if such situations arise. To get started on selecting the best dater labels for your batteries, please call us today at (262) 790-2740, or use the contact form on our website.