When the celebration is in full swing, or as you sit in your favorite chair enjoying a book, it doesn’t take long to drink a glass of wine that has a silky body. But producing the drink that thrills your palate — and can have some potential health benefits, too — is a fine-tuned process that is often months — and even years in the case of some special vintages — in the making.
First, the right grapes are selected. Then, they are ripened to perfection, followed by a harvesting process that carefully plucks the fruit without releasing its juices. Finally, the grapes are pressed and fermented until they achieve the perfect bouquet that denotes the specific style. It’s a labor intensive process that relies on millennia of tradition and today’s cutting edge technology to bring us the most universal alcoholic beverage: wine.
After all the time, resources, and energy that wineries expend to create what many people consider to be grapes in their perfect form, wineries need an efficient way to get their product to market and in the hands of consumers while the beverage tastes perfect — something that doesn’t happen until wine bottles are labeled for presentation on the shelf. The labeling process may seem simple at first glance, but it is actually nearly as detailed as winemaking.
How a Labeling Provider Assists Wineries
For many wineries, the most important part of custom wine labels is creating the right design. On the label, you find everything you need to know about a wine: when it was created, the style of the drink, the imprint of the winery, and possibly some suggested food pairings. Then comes the science of creating labels and applying them to the bottle.
Because wine is a beverage whose salability relies heavily on product presentation, not enough care can be taken in how custom wine labels are designed and applied. Design involves more than graphics and artistic renderings; it also pertains to choosing the right label material, selecting the right label adhesive for storage conditions (e.g., chilled or room temperature), and picking a label size that aesthetically coheres with the size and color of the bottle.
In addition, while some wineries have their own design team and production line, wineries that don’t also need a way to transform their artistic vision for the label into print and apply it to the container. If your winery needs assistance with these tasks or any the ones listed above, Flexo-Graphics will help you create and apply the perfect custom wine labels for your well-loved libations. We do more than supply fine labels; we can also connect you with trusted label application providers and design companies that have demonstrated experience in wine label production.
We Know That Timeliness is Essential
In the wine bottling process, there is no room for production lags and unexpected hitches in bringing the product to market. Winemaking depends on the seasonal rhythm of grape ripening, harvesting, and fermenting to create a drink that delivers precisely the right taste. With this understanding, Flexo-Graphics will work with your winery to ensure that all of your labeling needs are addressed on the schedule you require to bring your carefully crafted wine to the public.
Wineries specialize in creating wine, and we specialize in developing best in class, custom wine labels. To learn more about how we can help you benefit from your dedication to the grape, please call us today at (262) 790-2740, or use the contact form on our website.